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Small form of TV commercial presentation


TV essays mainly use montage means and pictures to infect the audience. Therefore, no matter whether the explanation or the dialogue is small, it is just right. Such as the TV advertising of the American Bell Telephone Company to promote the phone

TV screen: In the evening, an elderly couple is dining in the restaurant. The phone rings and the old woman gets up to pick up the phone. After a while, the old woman returns to the table.
Mr. Lao: Whose phone?
Old woman: It was called by her daughter.
Old gentleman: What is the matter?
Old woman: Nothing.
Old gentleman: Nothing? Calling thousands of miles?
The old woman choked and said: She said she loves us.

Narrator: Pass your love by phone!

The dialogue of the characters is both intimate and refined, especially the last sentence: "Take your love by phone", and publicize the goods in a heart-warming and decent manner - the Bell company phone.
The smattering and story-based TV commercials are the same and different. The "same" must have plots and characters in them; the "different" is different in length: the story type is longer and the sleek type is shorter. Of course, because of the difference between long and short, it will also affect the plot. Generally speaking, the story-style plot is slightly more complicated than the essay. The plot of the essay is a bit simpler than the story.


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