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Life segmentation of TV commercial presentations

Put the advertising scene in people's real life, influence other consumers with the life experience and situation of the character, or change people's attitude towards certain products. Such advertisements are posted into life and make consumers feel intimate, natural and relaxed.
For example, the TV advertisement of "Guizhou Magic Acne Pill Box":

Lens 1: A man in a robe and a restless man groaned painfully back and forth, screaming: "Hey, hehe...".
Voiceover: "What is it?"
Lens 2: The man replied as he walked: "Hemorrhoids... Hey, is there a good medicine?"
Voiceover: "Magic Sore Kit."
Voiceover: "How are you?"
Lens 3: The man walked up, shook his robes, and sat proudly in the chair: "God!"
Voiceover: "Guizhou Magic."

Another example is the Shanshan suit advertising

TV commercial one:
Picture: A lady is on the road and slowly drives a car behind her. Suddenly, a football kicked out of the road and two boys kicked. The car suddenly stopped, and a gentle man in a suit from the car. He picked up the football and handed it to the boy, then got on the bus. The woman witnessed everything and praised her: "A good man wearing a cedar suit!"
The picture is launched with the Shanshan Group logo and accompanied by a narration:
Shanshan Group".

Life-segment TV commercials are also common in foreign countries, such as: Japan Panasonic fax machine TV commercials. In an ordinary family environment in Japan, the wife of the housework accidentally broke a teacup. She wants a new teacup and hopes that her husband will buy one by the way on the way to work, and then use her Panasonic fax machine to contact her husband. When I got off work, my husband saw a heavy rain outside the window. I thought that I was quite far away from the home after I got out of the MRT station. I told my wife by fax machine and asked her to wait at the station with an umbrella. When the couple met and talked with a gesture, the audience realized that the wife was a dumb person and could not communicate with her husband by telephone. The fax machine helped them quickly and quickly convey the information. The husband brought back the tea cup that his wife needed. The wife took the umbrella and got the husband who came home from work. Two happy umbrellas were accompanied, and disappeared into the rain curtain in the evening. At the end of the male channel, there was a slogan: "Warming information exchange tools." This life-segment advertisement was awarded the 1990 Japan Dentsu Excellence Award.


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