Market operation proposal

manager:
Hello!
I am Li. The following suggestions are just the Yantai market problems that I have discovered from a personal perspective. They are for reference only.
First, personnel management issues
1. Promoter management. The promoters of our company's Yantai market are generally not active. If you have doubts, you can choose to go to the mall to supervise them for one day. Your sales will have unexpected increases, and you will find the problem.
Solution: Implement heavy rewards. The premise is to set a reasonable scale. The company should not think about using this policy to slap employees. Not only will the money of others be awarded to other promoters, but the company will also reward some. Let the promoters know that the company does this not to exploit them, but to encourage them to work more actively. As for those who cannot accept this policy, they are dispensable.
When the promoter complains that the objective reason affects the sales volume, the salesman and the regional manager should help them analyze the reasons and establish their confidence. You can personally go to Shangchao for a day or a half day promotion. I therefore made a promotion in the supermarket. At that time, we sold a series of products in the Zhenhua Center store. On weekends, we only have about 20 packs a day. The promoters are looking for objective reasons every time. I am personally vibrating on a Sunday. Hua Center Store made a one-day promotion, and as a result, 93 items were sold in this series. I analyzed the promoters: Today's sales are so good, probably because of the large number of passengers. I know more about the products, but I think the main reason is that I regard the products as my own products for sale. You are so good to believe that you passed Hard work will sell very well! As a result, the promoters are selling well in the future. With this experience, I have confidence in myself. I often go to the supermarket to personally accompany the promoters for sales. I think that a regional manager, rather than doing the same problem, is better off going to the market to solve the problem when it does not happen.
2, the management of the salesman. The salesman is not only responsible for order delivery, so it is necessary to work hard and use his brain to work. In addition to cultivating them to solve the problem of promoters, we must coordinate the relationship including procurement, store manager, squad leader, and clerk. These problems depend on the ability of the regional manager to train the underlying salesman. It is not the salesman who respects the regional manager and works continuously every day. The salesman is on the front line. If there is a problem in the market, the salesman can't find the report in time, it is a mistake; the salesman is busy, but the sales performance is not ideal, that is, there is a problem in work efficiency, the salesman works in the first line. Not only must we make good use of the resources provided by the company, such as manpower and material resources, but also integrate the resources of the mall to create high value. In my last job, we almost won free piles in Zhenhua's major stores. Our three best stores in Zhenhua Center, Plaza and Development Zone are a free tasting event. They not only provide us with free and best positions, they are provided free of charge, and even some stores are We offer cups for free. And our sales in Zhenhua's entire system are not as good as "the sales of corn oil one store, you have such a large sales, there should be more support.
Second, the communication and relationship handling issues of each link.
1. Dealer. Now the role of dealers is getting smaller and smaller, especially the dealers of some big brand manufacturers, only responsible for the delivery work, and even the tally work is the responsibility of the manufacturers themselves. However, dealers and Shangchao have good cooperative relations. They have certain human resources. This requires us and distributors to coordinate their relations and try to mobilize their personnel.
2, shopping malls. In particular, the purchase of large chains, from the price of your entry to some special exhibitions, the support of shopping malls during activities, and the special position of holidays, must be approved by purchase. This link must be handled well.
3. The relationship between the manager, the squad leader, the food manager and the salesperson of each store. Among the characters, the relationship between the squad leader is particularly important. Although the position and rights of the store manager are higher than the squad leader, in the supermarket, you need to exchange good platters, free piles, and activity support. Generally, as long as the squad leader agrees, then the store manager approves. Just one click. Food responsibility is responsible for the placement of our products, goods, etc., and their relationship should be handled well. The relationship with the salesperson is handled, and they will take the initiative to help organize the products and recommend our products to customers.
To deal with the above several relationships, the main means is not to treat gifts and so on. You have to treat them like family and friends. Every time you see them, you have to be particularly enthusiastic. Just like treating old friends, some of them may not be able to adapt to them for a while, but they will treat them as long as they discover your sincerity. you. Of course, treat leaders like purchasing, store managers, squad leaders, especially when they are older than you, and pay tribute to them. When there are some big things to find these leaders to help, the necessary customer situation is still necessary. I have to do small things well. When I am looking for a store, if I am responsible for the food in the store or when the salesperson is moving the goods, I will take the initiative to help them, like once in the store, only help them to move food. A few boxes of cola, after the move, their food is responsible for telling me: I am sorry to trouble you so big leader to help us. I said to them: It is the responsibility of men to help women work. Besides, you usually help us. I am not hoping to repay! In the future, there will be shouts when I need help. At this time, their squad leader saw the whole process beside him, and told me to talk about it in the past. In the future, we need what help in their store. I will do a good job when I call. I am now shouting at all levels of the various managers of Zhenhua’s stores. As long as you care from the heart and respect them, they will feel it.
Also, I suggest that companies either hire new regional managers with high salaries or strengthen training for existing regional managers and salesmen. It is necessary to remove it if it is not suitable, otherwise it will not only harm a market but may damage the entire company. The company must cultivate the ownership of employees, let the development of the company directly affect the interests of employees, especially the interests of employees in the business department, which will mobilize their greatest enthusiasm.
These are just my simple suggestions and analysis. After all, I don't know much about the market. I hope to help the company! Thank you very much for giving me an opportunity. Your attitude is respectful because you are thinking about the company.
I sincerely hope that the company can flourish! I wish you all the best!