Investigation report on tourism development in Yunnan and Sichuan
Investigation report on tourism development in Yunnan and Sichuan
In order to learn from the experience of developing tourism in advanced areas, we must conscientiously implement the development ideas of the three strategic priorities of “medicine, water and tourism” proposed by the municipal party committee and the municipal government, and accelerate the development of the Ankang tourism industry. With the consent of the municipal party committee and the municipal government, we were in 2004. From May 31 to June 9, the tourism development of Kunming, Dali, Lijiang and Ya'an in Yunnan was investigated. Wherever the delegation went, they all felt the thriving momentum of tourism development in Yunnan and Sichuan. They were deeply inspired and many places deserve to be studied and taken seriously.
First, the main experience
Tourism in Yunnan and Sichuan provinces has developed rapidly in recent years. In particular, Bifengxia in Kunming, Dali, Lijiang and Ya'an in Yunnan has become a tourist hotspot in the country and the world. It is favored by Chinese and foreign tourists. Its success lies in:
1. Leaders attach importance to policy support. Yunnan tourism started in the "seventh five-year" period, developed in the "eight-five" period, matured in the "Ninth Five-Year Plan" period, and Ya'an in Sichuan is in a period of great development. In the course of more than 20 years of development, tourism in Yunnan and Sichuan Ya'an has experienced a process of transformation and upgrading from “receiving business type” to “economic industrial type” to “pillar industry construction”. Party committees and governments at all levels attach great importance to the development of the tourism industry and insist on taking the tourism industry as an important pillar industry for the revitalization of local economic development, highlighting key points and innovating. First, the decision-making ideas are new. The Kunming Municipal Party Committee and the Municipal Government proposed to build Kunming into a green ecological capital, a leisure and sports capital, a trade fair and exhibition capital. Lijiang proposed to build Lijiang into a world-class boutique tourist city, and Dali proposed “to travel to the city”. strategy. Sichuan Ya'an proposed to build a western ecological paradise. Second, the starting point of planning is high. Kunming, Dali, Lijiang, Ya'an and other places are all funded by the government, hiring well-known experts at home and abroad, starting from a high starting point and making great efforts. On the basis of full investigation, we have formulated a practical tourism industry plan and fully utilized tourism planning. The leading role in tourism development management. In order to make the planning high starting point and high level, Wanfeng Group of Ya'an has visited many places at home and abroad, so that Bifengxia is in an invincible position in the construction and operation of two other similar scenic spots in Chengdu and Chongqing. Third, policy support is in place. Since 1988, the governments of Kunming, Dali and Lijiang have decided to return the business tax and income tax income of hotels, travel agencies and travel agencies to the tourism management department for a fixed period of five years. As a tourism industry development fund, 70% of them are used for tourism projects. Development and construction, 30% for tourism promotion and promotion; tourism major projects government subsidized loans, such as Yunnan's largest tourist shopping center "Colorful Yunnan" is built by the government subsidy loan 130 million yuan; Yunnan provincial government also stipulates the province Three-thousandths of the operating income of tourism enterprises is used in tourism promotion and promotion. Only the Kunming Tourism Bureau has an annual return of 500-600 million yuan as a tourism industry promotion and promotion fee; the province has 150 million yuan of tourism industry development every year. The fund is used for the construction of key projects in the tourism industry. The development of Shangri-La is a famous tourist attraction in western Yunnan built with the Tourism Development Fund. All departments are also actively leaning toward the tourism industry in terms of capital investment. The strong financial security has injected vitality into the rapid development of Yunnan tourism. The fourth is to establish excellent tourism city activities as a carrier project for tourism development. Kunming, Dali and Lijiang are all excellent tourist cities in the country. All localities have established the country's excellent tourist cities in the form of laws and regulations, and strengthened them from hardware and software. The fifth is to focus on creating a great tourism atmosphere. Party committees and governments at all levels adhere to the tourism-driven strategy, focus on strengthening the functions of the tourism sector, and enhance the awareness of the whole society for tourism. All walks of life focus on tourism, focus on tourism development, grasp big tourism, and fight the whole.
2. Flexible mechanism and management innovation. Kunming, Dali, Lijiang, and Ya'an focus on innovation mechanisms and closely integrate government leadership with market operations. First, the management committee system is implemented in key scenic spots. The director of the management committee is headed by the leaders of the municipal, county and district governments. The management committee exercises the preparation and implementation of the tourism area planning, project establishment, land development and land management, planning and construction management, The city's first-level economic management licenses, such as project construction management, environmental protection, public security fire, labor and tourism industry, are independently operated by tourism development companies, and management rights and management rights are separated. Second, the city, county and district level have established tourism group companies or tourism development companies, implement the "one card" management system for the scenic spots in the area, and implement "unified leadership, unified lines, unified marketing, unified prices, unified settlement" and "hierarchical management". The method of “grading accounting” establishes a tourism e-commerce settlement center to realize timely liquidation of online electronic transactions and accounts between tourism enterprises and the sharing of tourism information resources throughout the city. The third is the separation of ownership and management rights of scenic spots. Sichuan Ya'an Bifengxia Scenic Spot was a provincial-level scenic spot in Sichuan Province before 1997. It has implemented two phases of project development, all of which were funded by the government. The financial resources consumed 5.8 million yuan, and ultimately did not form a real reception capacity. In 1998, the Ya'an Municipal Party Committee and the Municipal Government broke through various resistances and signed an investment development and operation management agreement with Sichuan Wanguan Group. The Bifengxia Scenic Area was handed over to the Wanguan Group for development and operation. It took only nine months to invest close. 200 million yuan, built the largest natural ecological animal park in the southwest, and activated Bifengxia from then on, opened on December 28, 1999. During the Spring Festival of 2000, the scenic spot earned 1 million yuan per day, and the bank of Ya'an City was brought about by the scenic spot. The income deposits are nearly 5 million yuan per day, and about 5,000 vehicles pass through Ya'an City every day. Now, the annual tax payment for the city of Ya'an is 5 million yuan, and nearly 1,000 jobs have been added. The successful experience of Bifengxia Scenic Spot is to implement the development model of “government resources, unified planning, enterprise funds, independent construction, operation and management, separation of ownership and management rights”, to achieve optimal allocation of resources and sustainable use. To coordinate and unify the social, economic and ecological benefits of the scenic spot, and explore a new way for China's tourism investment and development. Fourth, the industry association is sound. In the tourism, developed areas such as Yunnan, Sichuan, and other six elements of food, housing, travel, tourism, shopping and entertainment, industry associations have been established, and industry management has been implemented, so that all walks of life have continued to develop rapidly and healthily around tourism.
3. Infrastructure, perfect supporting. In recent years, Kunming, Dali, Lijiang, and Ya'an have accelerated the construction of transportation, electricity, communications, urban and scenic spots, and laid a good foundation for the development of tourism. First of all, it is manifested in urban construction: increasing the construction of key cities for tourism, improving the comprehensive supporting service functions and carrying capacity of the city, and basically forming an efficient and convenient modern tourism infrastructure system that is compatible with the needs of the tourism market. There are 114 star-rated hotels in Kunming, including more than 20 four- and five-star hotels, 24 international travel agencies, 190 domestic travel agencies, and more than 1,500 special-purpose vehicles. Secondly, it is manifested in the transportation infrastructure: aviation, railways and highways in key tourist areas extend in all directions, especially the high-grade highways and special-line railway networks form a skeleton expansion of point-surface radiation. The Dali-Kunming Tourism Special Railway, the Dali-Lijiang Expressway, the Chengdu-Ya'an Expressway and the completion of the Lijiang Airport Port have made visitors free to travel. The third performance is in the function of the scenic spot: the electric power, water and communication facilities in the scenic spot are perfect. Wherever the tourists go, the scenic spot can be connected to the mobile phone, greening, purifying and beautifying in place. The amusement project and the service function are echoed, and the six industrial elements Complete, the tourism market is fully functional, which makes visitors feel the modern and natural, the combination of simplicity and civilization, which adds a lot of humanized style to the natural landscape and historic features.
4. The combination of tourism culture and rich tourism. In Yunnan and Sichuan, all ethnic tourist attractions can take advantage of the unique advantages of multi-ethnic regions, fully tap the national culture and customs, and make tourism, culture and sports closely integrated. Yunnan is the province with the largest concentration of ethnic minorities in the country. There are 55 ethnic minorities in the country, 51 in Yunnan, and 25 ethnic minorities with a population of over 5,000. Among them, 15 ethnic minorities such as Bai, Yi and Naxi are unique to Yunnan, and various ethnic groups are In the long-term production and life, we have formed ethnic cultures, customs, festivals, costumes, and village buildings with different styles and types. It has become a unique tourism resource in Yunnan, attracting many tourists from home and abroad. Wherever we go, whether it is in Dali, Lijiang, where the ethnic minorities are concentrated, or in the modern city of Kunming, we can feel the strong minority culture in the scenic spots, restaurants, transportation vehicles and cruise ships. In the atmosphere, you can enjoy the splendid and enthusiastic ethnic song and dance performances and representative ethnic cultural activities. For example, the feast of the Jixin Garden in Kunming, the three tea performances of the Dali Naxi and the wedding customs of the Yi people, and the Lishui Golden Sands performance in Lijiang, visitors will unwittingly participate in the performance while visiting or watching. Visitors have truly achieved the goal of relaxation and recreation. Through colorful tourism and cultural activities, we will focus on showing the distinctive national culture and customs of the visitors. Sichuan Ya'an Bifeng Gorge also vigorously excavated the legend of the Nuwa and the magical story of the Queen of Mosuo, fully displaying the Nuwa culture and the Mosuo culture, so that visitors can also deeply feel the rich connotation of the national culture. On the one hand, they increase the combination of tourism development and cultural system reform and cultural industry development, so that the cultural industry needs to find a market for the development of tourism, serve the tourism industry, and the tourism industry increases the connotation of the development of the cultural industry. On the other hand, it accelerates the excavation and development of national and local culture, encourages and supports various market entities to establish tourism culture and entertainment companies and tourism and cultural performance companies, and promotes tourism and culture to jointly create a number of distinctive tourism and cultural products and enrich tourism culture content. In order to make tourism and culture closely integrated, the government is also divided by a leader in the division of labor.
5. The promotion and promotion are large and flexible. Wherever we go, where the tourism industry is developing rapidly, there is no emphasis on tourism promotion and promotion, not only is it very powerful, but also flexible. Every year, Kunming, Dali, Lijiang, and Ya'an will take a certain percentage from the tourism development fund or special funds for publicity and promotion, establish a tourism brand image, and implement overall promotion. The first is to promote the promotion through the festival. Yunnan, Sichuan and other places combine special ethnic cultural resources, regularly carry out festival activities, Kunming World Expo, International Tourism Festival and annual national costume fair, Ya'an International Tea Culture Seminar and Mengding Mountain Tea Culture Tourism Festival, etc., local government A regular tourism and festival event coordination leading group has also been set up to promote tourism promotion articles through these festivals. At the same time, we will actively encourage enterprises, intermediary organizations, and non-governmental organizations to organize festivals and meetings to achieve “one season and one January event” to attract tourists and improve tourism tastes. Even the rapeseed flower festival in Luoping County of Qujing City has made a name for itself. The second is to promote and promote through the news media. Organize columns through local, provincial, and central media, and promote publicity and promotion. The third is to promote the promotion through the celebrity effect. Kunming held a large-scale national song and dance "Yunnan Impression" by the famous national dancer Yang Liping. Sichuan Ya'an invited more than a dozen national leaders including Zhu Jiji, Li Lanqing and Tian Jiyun and more than 100 provincial and ministerial leaders to go to Bifengxia for inspection and guidance. Mr. Chen, who also challenged the limit of life, was invited to hold a Guinness Record Challenge of 49 days of starvation in the Bifengxia Scenic Area. The promotion of the tourism industry was promoted by the halo effect of celebrities, leaders and strangers.
6. Pay attention to the development of tourism products, and tourists will be included in the tourist routes. Kunming, Dali, Lijiang, Ya'an and other places have formed a one-stop development of tourism products, processing, production, sales and tourism routes. Each city has a number of tourist and shopping professional markets, shopping malls or a street, and has included tourism shopping into the tourist routes. During our visit, whether in Dali or Lijiang, tourists will be guided to two or three tourist shopping malls to visit and shop. On the way to travel, they need to drink water or go to the bathroom. The washroom and free tea room are designed. The innermost part of the mall, this forcibly stimulates visitors' vision, inspires and induces tourists' desire to buy. Although most tourists know that the goods in the designated shopping malls that are included in the tour route are expensive, and after the introduction of the tour guide or the shopping guide, they will emphasize whether the tourists can buy freely, not strengthen the system, and have a sentimental taste. However, in the face of those dazzling goods, especially after listening to the enthusiasm of the shopping guide, they still could not help but tempted to buy. Our delegation visited Kunming Huangjia Medical Circle. The tour guide introduced that you can wash your feet for free and eliminate fatigue. Just sit down and come to a doctor. After talking about the history of Huangjia Medical Circle, you will start selling Chinese medicine products. This is known to be fooled, but there are still many comrades who are willing to pay for medicine and willingly be willing to take it.
7. The tourism industry has a high quality and a good tourist environment. All tour guides in Kunming must have a college degree or above, a national guide and a local tourism administrative department issued a uniform, unified national costumes, and can be practised after professional college system training. The tour guide has a wide range of knowledge and proper explanations. It is not only familiar with the local political, economic, historical and cultural conditions as well as minority culture and customs. Moreover, some tour guides can also sing and dance, and teach tourists to learn some simple local minority languages or dances, so that visitors can feel that the whole tour has learned knowledge and grown up in a relaxed and pleasant atmosphere. The tour guide's service skills are skillful, answering questions is annoying, dignified and smart, and impressive. At the same time, the tourism industry has an orderly management, standardized operation, less bullying and smuggling, and a better tourism development environment.
Second, the main revelation
1. Scientific orientation is the premise of making a strong and healthy tourism industry. Ankang tourism must truly achieve great development. It must re-orientate Ankang tourism and adhere to the tourism development direction of big tourism, big market and big industry. The scenic area's own resource advantages must fully understand the overall characteristics of Ankang tourism resources, and more fully understand the position of Ankang tourism in the surrounding and even national tourism. Through this tour, we believe that it is not only positioned to build Ankang into the back garden of Xi'an, but also whether it can be built in Ankang to build the largest aquatic ecological park in the north. In the development and construction, it is necessary to give full play to the advantages of the ecological resources of Ankang green eco-tourism, deepen the cultural connotation of Ankang eco-tourism, and constantly enrich and improve and create a number of tourism specialty products. It is necessary to highlight the key points and effectively integrate the tourism resources of key counties such as Hanbin, Handan, Pingli, Ningshan, Ziyang and Shiquan to form a scientific and rational distribution pattern of Ankang tourism development. It is necessary to design some tourist participation projects to extend the stay time of tourists and increase the consumption of tourists. Through scientific positioning, overall planning, integration of tourism resources, and launching several special tourist routes to improve tourism economic benefits.
2. Formulating industrial policies is an important guarantee for making the tourism industry bigger and stronger. Tourism is a comprehensive and enriching industry. Its development requires not only government-led but also government support. Taking advantage of the experience of tourism development in Yunnan and Sichuan, it is very important to support the development of tourism through the formulation of industrial policies in the early stage of development. In the development and support of tourism development, Ankang must use various project funds to bundle funds such as returning farmland to forests, small watershed management, water resources protection, poverty alleviation and development, and development and transfer; on the other hand, give full play to the government's leadership. Role, establish a policy mechanism, working mechanism and investment and financing mechanism to support and encourage tourism development, set up a tourism industry development fund, encourage private enterprises, private capital to invest in tourism industry, implement government discounts on major tourism projects, etc., effectively support the tourism industry development of.
3. Innovative management mechanism is the driving force for the development of tourism industry. The fundamental driving force for tourism development lies in the innovation management mechanism. At present, there are three main problems in the management of Ankang tourism. First, the government is out of touch with market management. The government cannot organically unify the scenic spots and tourism service systems. Second, the scenic spots are managed by multiple attractions, resulting in separate policies and scattered sand. Third, the management and management rights, ownership and management rights of scenic spots are not separated, and management has no vitality. Therefore, we must work hard on the management mechanism, establish a tourism group company, implement the management committee system in key scenic spots, improve the tourism industry management system, vigorously cultivate tourism leading enterprises, take the group development path, form a tourism group as the backbone, Small businesses are the mainstay, the responsibility is clear, and the cooperative development of tourism enterprises organizes a new pattern. It is necessary to vigorously advocate the model of “the government out of resources, unified planning, enterprise funds, independent construction, operation and management, separation of ownership and management rights” in Bifengxia, Ya'an, Sichuan. It is no longer possible to follow the path of low-level construction of state investment alone.
4. The construction of infrastructure and scenic spots is the key infrastructure for building a strong and healthy tourism industry and the construction of scenic spots is the key to restricting the rapid development of tourism. Ankang tourism is slow to develop. One of the important reasons is the transportation infrastructure. Because of traffic, many scenic spots are still in their original state. Our Guiguling, Melaleuca River, Yangshan, Yanzidong, and Drum Tower are important. The scenic spots are difficult to develop due to the lack of roads. Many private capitals are optimistic about the prospects of scenic spots, and they are also deterred by the lack of roads. Therefore, road traffic planning should be closely integrated with tourism development. Key scenic roads should be included in the city's highway transportation network construction plan, Ankang to Wuhu tourist line, Wuhu to Yu's secondary road, to Guiguling, Melaleuca River, Highways such as Yangshan and Drum Towers should be included in the construction plan as soon as possible to attract private capital investment scenic spots. It is necessary to increase the intensity of investment attraction in key scenic spots, speed up the declaration of the quality level of scenic spots, and continuously improve the scenic spots of scenic spots. At the same time, it is necessary to combine the development of excellent tourism cities, increase the infrastructure construction of the middle and old cities of Ankang, improve the functions of the urban tourism service system, and lay a solid foundation for the development of the tourism industry.
5. Innovative publicity and promotion methods are important measures to enlarge and strengthen the tourism industry. The development of tourism is the maturity of a scenic spot, which is hype. Just as the responsible comrades of the Kunming Tourism Bureau said with great interest: "We are engaged in tourism work and there is nothing to do. If we have something to do, we must use the title to create a momentum to attract tourists and invigorate the popularity." Ankang tourism promotion and promotion should take advantage of Kunming's experience. To change the promotion and promotion of the local and industry within the past, and to promote the publicity and promotion of the entire Ankang urbanization and the display of the city image, from the single-type and decentralized publicity and promotion in the past to a comprehensive and overall promotion. Each year, we will identify a propaganda theme, focus on shaping the overall image of Ankang, make full use of the China Ankang Hanjiang Dragon Boat Festival and various festivals held in various counties and districts, and establish a new mechanism for publicity and promotion of government organizations, departments, government and enterprises, and linkages. . By holding the Dragon Boat Festival, we will consolidate the existing source market, and continue to open up new source markets to the whole country and overseas, and gather popularity. Like the Kunming International Cultural Tourism Festival, the Ankang Dragon Boat Festival has become a relatively fixed one. Travel brand. In the source market and surrounding cities, we should gradually establish a marketing network, use modern means to build a tourism electronic information business platform, organize literary and art circles to promote well-being, adopt painters to paint well-being, writers write well-being, singers sing Ankang, photographers shoot Ankang The method jointly promotes the promotion of Ankang tourism resources.
6. Giving the cultural connotation of tourism is a historical source of soul culture and tourism that is bigger and stronger. Although Ankang does not have the multi-ethnic culture as rich as Yunnan and Sichuan, the Ankang Hanshui and Qinba cultures are rich in heritage, folk customs and folk customs are simple and unique, and there are many cultural connotations worth studying, such as the rafting of the Weihe River. Nangongshan religious culture, Shiquan's ghost valley culture, Pingli's son-in-law culture, Hanyin's three-shen culture and folk food culture, Xunyang's Taiji culture, Ziyang's tea culture and folk song culture, etc., all have higher Cultural taste. Through the development of tourism products, we have enriched the cultural connotation of tourism products, so that tourism, culture and sports activities can be organically combined to create tourism boutiques, enhance and enhance the cultural taste of tourism.
7. The development of tourism goods is an important part of the tourism industry. It is an important part of tourism. The development of Ankang tourism commodities is seriously lagging behind, and the proportion of tourism commodity income to tourism investment is very low. There are three main reasons. First, there are too few tourist goods. Second, tourism goods shopping is not included in the overall arrangement of tourism routes. Third, there is no special tourism commodity shopping market. To improve the proportion of tourism and shopping in the tourism economy and improve the function of the tourism market, first, we must speed up the development of tourism products in our city, build a platform for tourism products development based on market mechanisms, and use silk and other industries that have a certain reputation in Ankang. Based on agricultural and sideline products such as products, Chinese herbal medicines and tea, Gynostemma, etc., improve the scientific and technological content and packaging quality, and develop into brand-name products. The second is to speed up the development and introduction of tourism crafts and souvenirs, combine the development of tourism handicrafts with the local characteristics of Ankang and the production of folk specialties, and gradually introduce the development of high-quality, new, inexpensive and creative Ankang tourism crafts, such as Hanjiang Kistler, Root carving crafts, wood carving crafts, etc. Through independent research and development and the combination of processing by foreign enterprises, the R&D and production system of tourism crafts will be gradually formed. The third is to establish a number of tourist designated shopping malls, shopping malls and travel agencies to work closely together, and through the packaging of travel routes to include fixed-point shopping into the tour plan.
8. Improving the quality of tourism practitioners is the development of the fundamental tourism industry and the spread of tourism culture. The spread of tourism culture is fundamentally the level of cultural talents of tourism practitioners. Therefore, it is necessary to strengthen the construction of the city's tourism practitioners. Tourism, personnel, education and other departments must strengthen the training of the quality and skills of on-the-job and on-the-job employees, and work with universities and colleges to do a good job in key personnel training, starting from basic education. The cultivation of tourism talents. We attach great importance to the training of tour guides and implement the full-time tour guide system for scenic spots. We must strive to make each tour guide not only familiar with the knowledge of scenic spots, but also familiar with the economic and social development of Ankang, understand the cultural customs of folk customs and scenic spots, and strive to improve the level of tourism services. Actively introduce various types of talents such as tourism management, management, marketing, planning, etc., and establish a sound talent selection, training and use mechanism and competition mechanism for survival of the fittest.
Third, several suggestions
1. Re-editing the overall planning of Ankang Tourism Development The current overall planning for the development of Ankang Tourism has not adapted to the current development of the tourism industry in Ankang. It is urgent to re-edit the overall tourism plan. It is suggested that a special team should be set up immediately, and well-known experts should be hired to conduct a comprehensive comprehensive survey of the city's tourism resources, seriously investigate and study, fully and repeatedly demonstrate, and formulate a comprehensive plan for tourism development from a high starting point, and make it legalized and become a guide for tourism coordination in the city. A normative archive of sustainable development.
2. When appropriate, convene a high-standard tourism industry development conference at the end of the year, it is recommended to convene a high-standard tourism industry development conference in the name of the municipal party committee and municipal government. From now on, we will form a special team to scientifically formulate industrial development plans and policies on the basis of full investigation and research, and issue the "Opinions on Accelerating the Development of Ankang Tourism" in the name of the Municipal Party Committee and the Municipal Government to further clarify the objectives, tasks, and policy measures. To promote the rapid and healthy development of the Ankang tourism industry.
3. Perfecting the tourism management system 1. In view of the characteristics of “small, scattered and weak” of the tourism industry in our city, and taking advantage of the experience of the field, the city plans to form an Ankang Tourism Group Company, which is directly affiliated to the Municipal Tourism Administration. Implement the principle of “unified leadership, unified line, unified marketing, unified price, unified settlement” and “hierarchical management and grading accounting”, implement the “one card” system, and gradually establish a tourism e-commerce settlement center to realize the network between tourism enterprises. Timely liquidation of electronic trading and accounting.
2. Tourism development key counties and districts must establish a tourism development company, and can implement a set of people and two brands with the county tourism authorities, and implement enterprise management and market operation.
3. Wuhu Scenic Area implements management of the management committee and company management.
4. The Tourism Bureau is responsible for establishing and improving various industry associations in the tourism industry and giving full play to its self-discipline, supervision and service functions.
By perfecting the tourism industry management system, effectively breaking industry barriers, segmentation and geographical restrictions, vigorously cultivating leading tourism enterprises, taking the road of group, network and brand development, forming a tourism group as the backbone, small and medium-sized enterprises as the main body The responsibility system is clear, and the cooperative development of tourism enterprises organizes a new pattern.
4. Establish a national excellent tourist city to establish a national excellent tourism city as a carrier, promote the development of tourism through urban construction, and establish a good atmosphere for the whole society to grasp tourism through the establishment of activities. It is suggested that a special team be set up to come up with a plan to declare a good tourism city in the province by reporting to Ankang, so as to promote and promote the all-round development of the tourism industry. In 2008, we will build Ankang into a national excellent tourist city.
5. Holding a tourism commodity fair will hold an annual Ankang Tourism Commodities Fair from this year. This year's Eleventh Golden Week can be jointly organized by the city tourism, township enterprises, economic and trade departments, the first Ankang Tourism Commodities Fair, through the organization of domestic and foreign enterprises, showcase sales, gather popularity, prosper the economy and promote development.
In order to learn from the experience of developing tourism in advanced areas, we must conscientiously implement the development ideas of the three strategic priorities of “medicine, water and tourism” proposed by the municipal party committee and the municipal government, and accelerate the development of the Ankang tourism industry. With the consent of the municipal party committee and the municipal government, we were in 2004. From May 31 to June 9, the tourism development of Kunming, Dali, Lijiang and Ya'an in Yunnan was investigated. Wherever the delegation went, they all felt the thriving momentum of tourism development in Yunnan and Sichuan. They were deeply inspired and many places deserve to be studied and taken seriously.
First, the main experience
Tourism in Yunnan and Sichuan provinces has developed rapidly in recent years. In particular, Bifengxia in Kunming, Dali, Lijiang and Ya'an in Yunnan has become a tourist hotspot in the country and the world. It is favored by Chinese and foreign tourists. Its success lies in:
1. Leaders attach importance to policy support. Yunnan tourism started in the "seventh five-year" period, developed in the "eight-five" period, matured in the "Ninth Five-Year Plan" period, and Ya'an in Sichuan is in a period of great development. In the course of more than 20 years of development, tourism in Yunnan and Sichuan Ya'an has experienced a process of transformation and upgrading from “receiving business type” to “economic industrial type” to “pillar industry construction”. Party committees and governments at all levels attach great importance to the development of the tourism industry and insist on taking the tourism industry as an important pillar industry for the revitalization of local economic development, highlighting key points and innovating. First, the decision-making ideas are new. The Kunming Municipal Party Committee and the Municipal Government proposed to build Kunming into a green ecological capital, a leisure and sports capital, a trade fair and exhibition capital. Lijiang proposed to build Lijiang into a world-class boutique tourist city, and Dali proposed “to travel to the city”. strategy. Sichuan Ya'an proposed to build a western ecological paradise. Second, the starting point of planning is high. Kunming, Dali, Lijiang, Ya'an and other places are all funded by the government, hiring well-known experts at home and abroad, starting from a high starting point and making great efforts. On the basis of full investigation, we have formulated a practical tourism industry plan and fully utilized tourism planning. The leading role in tourism development management. In order to make the planning high starting point and high level, Wanfeng Group of Ya'an has visited many places at home and abroad, so that Bifengxia is in an invincible position in the construction and operation of two other similar scenic spots in Chengdu and Chongqing. Third, policy support is in place. Since 1988, the governments of Kunming, Dali and Lijiang have decided to return the business tax and income tax income of hotels, travel agencies and travel agencies to the tourism management department for a fixed period of five years. As a tourism industry development fund, 70% of them are used for tourism projects. Development and construction, 30% for tourism promotion and promotion; tourism major projects government subsidized loans, such as Yunnan's largest tourist shopping center "Colorful Yunnan" is built by the government subsidy loan 130 million yuan; Yunnan provincial government also stipulates the province Three-thousandths of the operating income of tourism enterprises is used in tourism promotion and promotion. Only the Kunming Tourism Bureau has an annual return of 500-600 million yuan as a tourism industry promotion and promotion fee; the province has 150 million yuan of tourism industry development every year. The fund is used for the construction of key projects in the tourism industry. The development of Shangri-La is a famous tourist attraction in western Yunnan built with the Tourism Development Fund. All departments are also actively leaning toward the tourism industry in terms of capital investment. The strong financial security has injected vitality into the rapid development of Yunnan tourism. The fourth is to establish excellent tourism city activities as a carrier project for tourism development. Kunming, Dali and Lijiang are all excellent tourist cities in the country. All localities have established the country's excellent tourist cities in the form of laws and regulations, and strengthened them from hardware and software. The fifth is to focus on creating a great tourism atmosphere. Party committees and governments at all levels adhere to the tourism-driven strategy, focus on strengthening the functions of the tourism sector, and enhance the awareness of the whole society for tourism. All walks of life focus on tourism, focus on tourism development, grasp big tourism, and fight the whole.
2. Flexible mechanism and management innovation. Kunming, Dali, Lijiang, and Ya'an focus on innovation mechanisms and closely integrate government leadership with market operations. First, the management committee system is implemented in key scenic spots. The director of the management committee is headed by the leaders of the municipal, county and district governments. The management committee exercises the preparation and implementation of the tourism area planning, project establishment, land development and land management, planning and construction management, The city's first-level economic management licenses, such as project construction management, environmental protection, public security fire, labor and tourism industry, are independently operated by tourism development companies, and management rights and management rights are separated. Second, the city, county and district level have established tourism group companies or tourism development companies, implement the "one card" management system for the scenic spots in the area, and implement "unified leadership, unified lines, unified marketing, unified prices, unified settlement" and "hierarchical management". The method of “grading accounting” establishes a tourism e-commerce settlement center to realize timely liquidation of online electronic transactions and accounts between tourism enterprises and the sharing of tourism information resources throughout the city. The third is the separation of ownership and management rights of scenic spots. Sichuan Ya'an Bifengxia Scenic Spot was a provincial-level scenic spot in Sichuan Province before 1997. It has implemented two phases of project development, all of which were funded by the government. The financial resources consumed 5.8 million yuan, and ultimately did not form a real reception capacity. In 1998, the Ya'an Municipal Party Committee and the Municipal Government broke through various resistances and signed an investment development and operation management agreement with Sichuan Wanguan Group. The Bifengxia Scenic Area was handed over to the Wanguan Group for development and operation. It took only nine months to invest close. 200 million yuan, built the largest natural ecological animal park in the southwest, and activated Bifengxia from then on, opened on December 28, 1999. During the Spring Festival of 2000, the scenic spot earned 1 million yuan per day, and the bank of Ya'an City was brought about by the scenic spot. The income deposits are nearly 5 million yuan per day, and about 5,000 vehicles pass through Ya'an City every day. Now, the annual tax payment for the city of Ya'an is 5 million yuan, and nearly 1,000 jobs have been added. The successful experience of Bifengxia Scenic Spot is to implement the development model of “government resources, unified planning, enterprise funds, independent construction, operation and management, separation of ownership and management rights”, to achieve optimal allocation of resources and sustainable use. To coordinate and unify the social, economic and ecological benefits of the scenic spot, and explore a new way for China's tourism investment and development. Fourth, the industry association is sound. In the tourism, developed areas such as Yunnan, Sichuan, and other six elements of food, housing, travel, tourism, shopping and entertainment, industry associations have been established, and industry management has been implemented, so that all walks of life have continued to develop rapidly and healthily around tourism.
3. Infrastructure, perfect supporting. In recent years, Kunming, Dali, Lijiang, and Ya'an have accelerated the construction of transportation, electricity, communications, urban and scenic spots, and laid a good foundation for the development of tourism. First of all, it is manifested in urban construction: increasing the construction of key cities for tourism, improving the comprehensive supporting service functions and carrying capacity of the city, and basically forming an efficient and convenient modern tourism infrastructure system that is compatible with the needs of the tourism market. There are 114 star-rated hotels in Kunming, including more than 20 four- and five-star hotels, 24 international travel agencies, 190 domestic travel agencies, and more than 1,500 special-purpose vehicles. Secondly, it is manifested in the transportation infrastructure: aviation, railways and highways in key tourist areas extend in all directions, especially the high-grade highways and special-line railway networks form a skeleton expansion of point-surface radiation. The Dali-Kunming Tourism Special Railway, the Dali-Lijiang Expressway, the Chengdu-Ya'an Expressway and the completion of the Lijiang Airport Port have made visitors free to travel. The third performance is in the function of the scenic spot: the electric power, water and communication facilities in the scenic spot are perfect. Wherever the tourists go, the scenic spot can be connected to the mobile phone, greening, purifying and beautifying in place. The amusement project and the service function are echoed, and the six industrial elements Complete, the tourism market is fully functional, which makes visitors feel the modern and natural, the combination of simplicity and civilization, which adds a lot of humanized style to the natural landscape and historic features.
4. The combination of tourism culture and rich tourism. In Yunnan and Sichuan, all ethnic tourist attractions can take advantage of the unique advantages of multi-ethnic regions, fully tap the national culture and customs, and make tourism, culture and sports closely integrated. Yunnan is the province with the largest concentration of ethnic minorities in the country. There are 55 ethnic minorities in the country, 51 in Yunnan, and 25 ethnic minorities with a population of over 5,000. Among them, 15 ethnic minorities such as Bai, Yi and Naxi are unique to Yunnan, and various ethnic groups are In the long-term production and life, we have formed ethnic cultures, customs, festivals, costumes, and village buildings with different styles and types. It has become a unique tourism resource in Yunnan, attracting many tourists from home and abroad. Wherever we go, whether it is in Dali, Lijiang, where the ethnic minorities are concentrated, or in the modern city of Kunming, we can feel the strong minority culture in the scenic spots, restaurants, transportation vehicles and cruise ships. In the atmosphere, you can enjoy the splendid and enthusiastic ethnic song and dance performances and representative ethnic cultural activities. For example, the feast of the Jixin Garden in Kunming, the three tea performances of the Dali Naxi and the wedding customs of the Yi people, and the Lishui Golden Sands performance in Lijiang, visitors will unwittingly participate in the performance while visiting or watching. Visitors have truly achieved the goal of relaxation and recreation. Through colorful tourism and cultural activities, we will focus on showing the distinctive national culture and customs of the visitors. Sichuan Ya'an Bifeng Gorge also vigorously excavated the legend of the Nuwa and the magical story of the Queen of Mosuo, fully displaying the Nuwa culture and the Mosuo culture, so that visitors can also deeply feel the rich connotation of the national culture. On the one hand, they increase the combination of tourism development and cultural system reform and cultural industry development, so that the cultural industry needs to find a market for the development of tourism, serve the tourism industry, and the tourism industry increases the connotation of the development of the cultural industry. On the other hand, it accelerates the excavation and development of national and local culture, encourages and supports various market entities to establish tourism culture and entertainment companies and tourism and cultural performance companies, and promotes tourism and culture to jointly create a number of distinctive tourism and cultural products and enrich tourism culture content. In order to make tourism and culture closely integrated, the government is also divided by a leader in the division of labor.
5. The promotion and promotion are large and flexible. Wherever we go, where the tourism industry is developing rapidly, there is no emphasis on tourism promotion and promotion, not only is it very powerful, but also flexible. Every year, Kunming, Dali, Lijiang, and Ya'an will take a certain percentage from the tourism development fund or special funds for publicity and promotion, establish a tourism brand image, and implement overall promotion. The first is to promote the promotion through the festival. Yunnan, Sichuan and other places combine special ethnic cultural resources, regularly carry out festival activities, Kunming World Expo, International Tourism Festival and annual national costume fair, Ya'an International Tea Culture Seminar and Mengding Mountain Tea Culture Tourism Festival, etc., local government A regular tourism and festival event coordination leading group has also been set up to promote tourism promotion articles through these festivals. At the same time, we will actively encourage enterprises, intermediary organizations, and non-governmental organizations to organize festivals and meetings to achieve “one season and one January event” to attract tourists and improve tourism tastes. Even the rapeseed flower festival in Luoping County of Qujing City has made a name for itself. The second is to promote and promote through the news media. Organize columns through local, provincial, and central media, and promote publicity and promotion. The third is to promote the promotion through the celebrity effect. Kunming held a large-scale national song and dance "Yunnan Impression" by the famous national dancer Yang Liping. Sichuan Ya'an invited more than a dozen national leaders including Zhu Jiji, Li Lanqing and Tian Jiyun and more than 100 provincial and ministerial leaders to go to Bifengxia for inspection and guidance. Mr. Chen, who also challenged the limit of life, was invited to hold a Guinness Record Challenge of 49 days of starvation in the Bifengxia Scenic Area. The promotion of the tourism industry was promoted by the halo effect of celebrities, leaders and strangers.
6. Pay attention to the development of tourism products, and tourists will be included in the tourist routes. Kunming, Dali, Lijiang, Ya'an and other places have formed a one-stop development of tourism products, processing, production, sales and tourism routes. Each city has a number of tourist and shopping professional markets, shopping malls or a street, and has included tourism shopping into the tourist routes. During our visit, whether in Dali or Lijiang, tourists will be guided to two or three tourist shopping malls to visit and shop. On the way to travel, they need to drink water or go to the bathroom. The washroom and free tea room are designed. The innermost part of the mall, this forcibly stimulates visitors' vision, inspires and induces tourists' desire to buy. Although most tourists know that the goods in the designated shopping malls that are included in the tour route are expensive, and after the introduction of the tour guide or the shopping guide, they will emphasize whether the tourists can buy freely, not strengthen the system, and have a sentimental taste. However, in the face of those dazzling goods, especially after listening to the enthusiasm of the shopping guide, they still could not help but tempted to buy. Our delegation visited Kunming Huangjia Medical Circle. The tour guide introduced that you can wash your feet for free and eliminate fatigue. Just sit down and come to a doctor. After talking about the history of Huangjia Medical Circle, you will start selling Chinese medicine products. This is known to be fooled, but there are still many comrades who are willing to pay for medicine and willingly be willing to take it.
7. The tourism industry has a high quality and a good tourist environment. All tour guides in Kunming must have a college degree or above, a national guide and a local tourism administrative department issued a uniform, unified national costumes, and can be practised after professional college system training. The tour guide has a wide range of knowledge and proper explanations. It is not only familiar with the local political, economic, historical and cultural conditions as well as minority culture and customs. Moreover, some tour guides can also sing and dance, and teach tourists to learn some simple local minority languages or dances, so that visitors can feel that the whole tour has learned knowledge and grown up in a relaxed and pleasant atmosphere. The tour guide's service skills are skillful, answering questions is annoying, dignified and smart, and impressive. At the same time, the tourism industry has an orderly management, standardized operation, less bullying and smuggling, and a better tourism development environment.
Second, the main revelation
1. Scientific orientation is the premise of making a strong and healthy tourism industry. Ankang tourism must truly achieve great development. It must re-orientate Ankang tourism and adhere to the tourism development direction of big tourism, big market and big industry. The scenic area's own resource advantages must fully understand the overall characteristics of Ankang tourism resources, and more fully understand the position of Ankang tourism in the surrounding and even national tourism. Through this tour, we believe that it is not only positioned to build Ankang into the back garden of Xi'an, but also whether it can be built in Ankang to build the largest aquatic ecological park in the north. In the development and construction, it is necessary to give full play to the advantages of the ecological resources of Ankang green eco-tourism, deepen the cultural connotation of Ankang eco-tourism, and constantly enrich and improve and create a number of tourism specialty products. It is necessary to highlight the key points and effectively integrate the tourism resources of key counties such as Hanbin, Handan, Pingli, Ningshan, Ziyang and Shiquan to form a scientific and rational distribution pattern of Ankang tourism development. It is necessary to design some tourist participation projects to extend the stay time of tourists and increase the consumption of tourists. Through scientific positioning, overall planning, integration of tourism resources, and launching several special tourist routes to improve tourism economic benefits.
2. Formulating industrial policies is an important guarantee for making the tourism industry bigger and stronger. Tourism is a comprehensive and enriching industry. Its development requires not only government-led but also government support. Taking advantage of the experience of tourism development in Yunnan and Sichuan, it is very important to support the development of tourism through the formulation of industrial policies in the early stage of development. In the development and support of tourism development, Ankang must use various project funds to bundle funds such as returning farmland to forests, small watershed management, water resources protection, poverty alleviation and development, and development and transfer; on the other hand, give full play to the government's leadership. Role, establish a policy mechanism, working mechanism and investment and financing mechanism to support and encourage tourism development, set up a tourism industry development fund, encourage private enterprises, private capital to invest in tourism industry, implement government discounts on major tourism projects, etc., effectively support the tourism industry development of.
3. Innovative management mechanism is the driving force for the development of tourism industry. The fundamental driving force for tourism development lies in the innovation management mechanism. At present, there are three main problems in the management of Ankang tourism. First, the government is out of touch with market management. The government cannot organically unify the scenic spots and tourism service systems. Second, the scenic spots are managed by multiple attractions, resulting in separate policies and scattered sand. Third, the management and management rights, ownership and management rights of scenic spots are not separated, and management has no vitality. Therefore, we must work hard on the management mechanism, establish a tourism group company, implement the management committee system in key scenic spots, improve the tourism industry management system, vigorously cultivate tourism leading enterprises, take the group development path, form a tourism group as the backbone, Small businesses are the mainstay, the responsibility is clear, and the cooperative development of tourism enterprises organizes a new pattern. It is necessary to vigorously advocate the model of “the government out of resources, unified planning, enterprise funds, independent construction, operation and management, separation of ownership and management rights” in Bifengxia, Ya'an, Sichuan. It is no longer possible to follow the path of low-level construction of state investment alone.
4. The construction of infrastructure and scenic spots is the key infrastructure for building a strong and healthy tourism industry and the construction of scenic spots is the key to restricting the rapid development of tourism. Ankang tourism is slow to develop. One of the important reasons is the transportation infrastructure. Because of traffic, many scenic spots are still in their original state. Our Guiguling, Melaleuca River, Yangshan, Yanzidong, and Drum Tower are important. The scenic spots are difficult to develop due to the lack of roads. Many private capitals are optimistic about the prospects of scenic spots, and they are also deterred by the lack of roads. Therefore, road traffic planning should be closely integrated with tourism development. Key scenic roads should be included in the city's highway transportation network construction plan, Ankang to Wuhu tourist line, Wuhu to Yu's secondary road, to Guiguling, Melaleuca River, Highways such as Yangshan and Drum Towers should be included in the construction plan as soon as possible to attract private capital investment scenic spots. It is necessary to increase the intensity of investment attraction in key scenic spots, speed up the declaration of the quality level of scenic spots, and continuously improve the scenic spots of scenic spots. At the same time, it is necessary to combine the development of excellent tourism cities, increase the infrastructure construction of the middle and old cities of Ankang, improve the functions of the urban tourism service system, and lay a solid foundation for the development of the tourism industry.
5. Innovative publicity and promotion methods are important measures to enlarge and strengthen the tourism industry. The development of tourism is the maturity of a scenic spot, which is hype. Just as the responsible comrades of the Kunming Tourism Bureau said with great interest: "We are engaged in tourism work and there is nothing to do. If we have something to do, we must use the title to create a momentum to attract tourists and invigorate the popularity." Ankang tourism promotion and promotion should take advantage of Kunming's experience. To change the promotion and promotion of the local and industry within the past, and to promote the publicity and promotion of the entire Ankang urbanization and the display of the city image, from the single-type and decentralized publicity and promotion in the past to a comprehensive and overall promotion. Each year, we will identify a propaganda theme, focus on shaping the overall image of Ankang, make full use of the China Ankang Hanjiang Dragon Boat Festival and various festivals held in various counties and districts, and establish a new mechanism for publicity and promotion of government organizations, departments, government and enterprises, and linkages. . By holding the Dragon Boat Festival, we will consolidate the existing source market, and continue to open up new source markets to the whole country and overseas, and gather popularity. Like the Kunming International Cultural Tourism Festival, the Ankang Dragon Boat Festival has become a relatively fixed one. Travel brand. In the source market and surrounding cities, we should gradually establish a marketing network, use modern means to build a tourism electronic information business platform, organize literary and art circles to promote well-being, adopt painters to paint well-being, writers write well-being, singers sing Ankang, photographers shoot Ankang The method jointly promotes the promotion of Ankang tourism resources.
6. Giving the cultural connotation of tourism is a historical source of soul culture and tourism that is bigger and stronger. Although Ankang does not have the multi-ethnic culture as rich as Yunnan and Sichuan, the Ankang Hanshui and Qinba cultures are rich in heritage, folk customs and folk customs are simple and unique, and there are many cultural connotations worth studying, such as the rafting of the Weihe River. Nangongshan religious culture, Shiquan's ghost valley culture, Pingli's son-in-law culture, Hanyin's three-shen culture and folk food culture, Xunyang's Taiji culture, Ziyang's tea culture and folk song culture, etc., all have higher Cultural taste. Through the development of tourism products, we have enriched the cultural connotation of tourism products, so that tourism, culture and sports activities can be organically combined to create tourism boutiques, enhance and enhance the cultural taste of tourism.
7. The development of tourism goods is an important part of the tourism industry. It is an important part of tourism. The development of Ankang tourism commodities is seriously lagging behind, and the proportion of tourism commodity income to tourism investment is very low. There are three main reasons. First, there are too few tourist goods. Second, tourism goods shopping is not included in the overall arrangement of tourism routes. Third, there is no special tourism commodity shopping market. To improve the proportion of tourism and shopping in the tourism economy and improve the function of the tourism market, first, we must speed up the development of tourism products in our city, build a platform for tourism products development based on market mechanisms, and use silk and other industries that have a certain reputation in Ankang. Based on agricultural and sideline products such as products, Chinese herbal medicines and tea, Gynostemma, etc., improve the scientific and technological content and packaging quality, and develop into brand-name products. The second is to speed up the development and introduction of tourism crafts and souvenirs, combine the development of tourism handicrafts with the local characteristics of Ankang and the production of folk specialties, and gradually introduce the development of high-quality, new, inexpensive and creative Ankang tourism crafts, such as Hanjiang Kistler, Root carving crafts, wood carving crafts, etc. Through independent research and development and the combination of processing by foreign enterprises, the R&D and production system of tourism crafts will be gradually formed. The third is to establish a number of tourist designated shopping malls, shopping malls and travel agencies to work closely together, and through the packaging of travel routes to include fixed-point shopping into the tour plan.
8. Improving the quality of tourism practitioners is the development of the fundamental tourism industry and the spread of tourism culture. The spread of tourism culture is fundamentally the level of cultural talents of tourism practitioners. Therefore, it is necessary to strengthen the construction of the city's tourism practitioners. Tourism, personnel, education and other departments must strengthen the training of the quality and skills of on-the-job and on-the-job employees, and work with universities and colleges to do a good job in key personnel training, starting from basic education. The cultivation of tourism talents. We attach great importance to the training of tour guides and implement the full-time tour guide system for scenic spots. We must strive to make each tour guide not only familiar with the knowledge of scenic spots, but also familiar with the economic and social development of Ankang, understand the cultural customs of folk customs and scenic spots, and strive to improve the level of tourism services. Actively introduce various types of talents such as tourism management, management, marketing, planning, etc., and establish a sound talent selection, training and use mechanism and competition mechanism for survival of the fittest.
Third, several suggestions
1. Re-editing the overall planning of Ankang Tourism Development The current overall planning for the development of Ankang Tourism has not adapted to the current development of the tourism industry in Ankang. It is urgent to re-edit the overall tourism plan. It is suggested that a special team should be set up immediately, and well-known experts should be hired to conduct a comprehensive comprehensive survey of the city's tourism resources, seriously investigate and study, fully and repeatedly demonstrate, and formulate a comprehensive plan for tourism development from a high starting point, and make it legalized and become a guide for tourism coordination in the city. A normative archive of sustainable development.
2. When appropriate, convene a high-standard tourism industry development conference at the end of the year, it is recommended to convene a high-standard tourism industry development conference in the name of the municipal party committee and municipal government. From now on, we will form a special team to scientifically formulate industrial development plans and policies on the basis of full investigation and research, and issue the "Opinions on Accelerating the Development of Ankang Tourism" in the name of the Municipal Party Committee and the Municipal Government to further clarify the objectives, tasks, and policy measures. To promote the rapid and healthy development of the Ankang tourism industry.
3. Perfecting the tourism management system 1. In view of the characteristics of “small, scattered and weak” of the tourism industry in our city, and taking advantage of the experience of the field, the city plans to form an Ankang Tourism Group Company, which is directly affiliated to the Municipal Tourism Administration. Implement the principle of “unified leadership, unified line, unified marketing, unified price, unified settlement” and “hierarchical management and grading accounting”, implement the “one card” system, and gradually establish a tourism e-commerce settlement center to realize the network between tourism enterprises. Timely liquidation of electronic trading and accounting.
2. Tourism development key counties and districts must establish a tourism development company, and can implement a set of people and two brands with the county tourism authorities, and implement enterprise management and market operation.
3. Wuhu Scenic Area implements management of the management committee and company management.
4. The Tourism Bureau is responsible for establishing and improving various industry associations in the tourism industry and giving full play to its self-discipline, supervision and service functions.
By perfecting the tourism industry management system, effectively breaking industry barriers, segmentation and geographical restrictions, vigorously cultivating leading tourism enterprises, taking the road of group, network and brand development, forming a tourism group as the backbone, small and medium-sized enterprises as the main body The responsibility system is clear, and the cooperative development of tourism enterprises organizes a new pattern.
4. Establish a national excellent tourist city to establish a national excellent tourism city as a carrier, promote the development of tourism through urban construction, and establish a good atmosphere for the whole society to grasp tourism through the establishment of activities. It is suggested that a special team be set up to come up with a plan to declare a good tourism city in the province by reporting to Ankang, so as to promote and promote the all-round development of the tourism industry. In 2008, we will build Ankang into a national excellent tourist city.
5. Holding a tourism commodity fair will hold an annual Ankang Tourism Commodities Fair from this year. This year's Eleventh Golden Week can be jointly organized by the city tourism, township enterprises, economic and trade departments, the first Ankang Tourism Commodities Fair, through the organization of domestic and foreign enterprises, showcase sales, gather popularity, prosper the economy and promote development.
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