Australia, New Zealand Tourism Study Report
In order to expand exchanges and broaden horizons, Australia and New Zealand tourism study reports on advanced tourism management and management concepts in developed countries. According to the instructions of the municipal government leaders, the director of the Municipal Tourism Bureau led by Zhu Zhizhen, the Municipal Office and the Ningbo Tourism Bureau. , the Jiangdong District Government, the Ninghai County Government, the Zhenhai, Beilun, Yinzhou District Tourism Bureau, the Dongqian Lake Management Committee Economic Development Bureau, the Municipal Personnel Bureau, and other relevant units led by the Ningbo Tourism Group, 11 people, At the end of October, he made a special trip to Australia and New Zealand for a two-week study tour. During the visit, the delegation visited Australia's Brisbane, Gold Coast, Cairns, Sydney, Canberra, Melbourne and New Zealand's Wellington, Rotorua, Auckland and other cities, respectively, with Australia's Queensland, New South The Welsh State and the Victorian Tourism Board exchanged and also met with the National Tourism Administration's Sydney office. Where Australia and New Zealand went, the delegation not only witnessed the good natural ecological environment and orderly social environment of Australia and New Zealand, but also led the characteristic tourist landscape and exotic cultural customs, and also experienced the developed urban tourism. With a unique holiday travel, I feel the advanced development concept and high-quality humanized service of the two countries. The Australia-New Zealand tour also gives us a strong inspiration, and tourism is the carrier of sustainable development.
Both Australia and New Zealand are rich in tourism resources, and the fascinating natural scenery gives these two islands a tourist destination in Oceania. Tourism plays a very important role in the economic and social development of the two countries and has become a large industry that can continue to bring its financial resources.
Australian tourism reached A$70.8 billion in revenue in 2002, and tourism accounted for 4.5% of GDP, surpassing traditional farming and mining. In the past ten years, Australia's tourism industry has been growing strongly. In 2002, its number of inbound tourists reached 4.841 million, and tourism earned more than 17 billion Australian dollars, making it the largest service trade earning industry, accounting for 11.2% of the country's total exports of goods and services. According to the Australian fiscal year statistics, from June 2003 to June 2004, its inbound tourists grew by 9%. Take Sydney as an example. Every day, 458,000 inbound tourists and 886,000 domestic tourists spend the night in Sydney. The total annual consumption of tourists is 20.3 billion Australian dollars. The total number of direct employment in Sydney is 125,000 and the indirect employment is 1.19 million. Located on the Gold Coast in eastern Australia, it is a typical tourism-centered city. The city's largest “capital” is the golden sand beach on the 42-kilometer coastline. The city has a population of about 500,000 and 80% is engaged in the tourism service industry. The city was originally a district of Brisbane City. Since the 1950s, it has developed tourism. After the 1980s, it has become the largest tourist city in the southern hemisphere and a world-famous seaside resort.
New Zealand is a beautiful island country. As a Commonwealth country, it has not copied the development model of large-scale industrialization in the United States and other European countries. Instead, it has taken a footsteps in its own country and has taken a path suitable for its own development. Among the developed countries, tourism plays a very important role. In 2002, the total output of tourism reached S$16.4 billion, accounting for 10% of GDP. Tourism is also one of the largest foreign exchange earning industries in the country. The total amount of inbound tourism reached 1.96 million in 2002, almost half of the total population of the country. 10% of the national job market is undertaken by the tourism industry, and 15,000 companies directly operate tourism. According to the 2003-2019 Tourism Development Forecast Report released by the New Zealand Tourism Research Council in the first half of this year, the number of inbound tourists in New Zealand will increase by 70% in 2008.
Government-led industry development
This is a key factor in the prosperity of the tourism industry in both countries. The local government has wisely chosen tourism as a pillar industry, starting from the industry's comparative advantage and the goal of ecological environmental protection. The Australian Federal Government meets twice a year, with the Minister of Trade, Industry, Tourism and Resources and representatives of the industry working together to develop a major policy for the development of the tourism industry. The government encourages private capital to actively participate in the development of tourism projects. The government pays attention to the use of television, internet, advertising and other forms of tourism promotion and promotion, and transforms the resource advantages of tourism into the market advantage of tourism. The two governments have invested a large amount of money each year in market development, tourism promotion, and promotion. According to reports, Queensland, Victoria, and New South Wales have annual government grants of 46 million, 38 million, and 28 million, respectively, and this is only 40% of the annual expenses of the various tourism bureaus, which are used exclusively for tourism promotion. Queensland and New South Wales each have offices in 9 and 7 major source countries. Although the federal and continental tourism agencies have functional divisions, they hold overseas promotion activities every year. Last year, Victoria Island was held in China. A one-month large-scale tour. New Zealand's marketing promotion is very creative. Since January this year, using the "Lord of the Rings" trilogy has been widely influenced around the world, New Zealand has timely launched the "New Zealand - Middle-earthland spectacular scenery" promotion activities, the first half of the year The number of inbound tourists has increased by 11.8%, and the total number of inbound tourists is expected to exceed 2.2 million this year. Not long ago, the Asia-Pacific Tourism Association awarded the New Zealand Marketing Promotion Award. The government also attaches great importance to holding large-scale events to attract tourists, such as the "American Cup" sailing regatta held in New Zealand, the Sydney Olympic Games, the F1 Grand Prix in Australia, and the Australian Open. The Open, the Melbourne Horse Racing Festival, etc. have all played an important role in promoting the promotion of tourism in the country.
The protection and development of tourism projects will focus on the new tourist cities and tourist resorts in Australia, strictly implement the planning and management according to the characteristics of resources, and regard tourism as the central industry of the regional economy, and exclude or transfer other industries that may impact tourism. Canberra is the capital of Australia and has a population of 400,000. It is a purely political center. There are no other economic sectors besides the tourism industry, the gambling industry, and the service industries that meet the needs of federal government agencies, research institutes, universities, and cultural and entertainment sectors. The entire urban green space accounts for more than 60% and is a world famous garden city. There is no industrial project in the Gold Coast. There are no cargo terminals in many bays, only yacht marinas are built, and these piers are not built by reclamation. Instead, they are built on wooden walls and wooden planks. Naturally, it does not affect the flow of sea water, nor does it cause environmental changes. In order to protect the beaches, artificial reefs are built far away from the coast to prevent the currents from taking the high-quality sands on the beach. The city of Cairns implements a licensing system for the development of eco-tourism projects, effectively controlling blind development and disorderly state of the project. The World Heritage Great Barrier Reef tourism project is scattered in the platform of the sea and does not see any fixed buildings. When people are close to the colorful corals and colorful fish and shellfish in the blue sea, they take away the photos and the packaged garbage, leaving only the dreams of the dreams. At the Tiange Road Code Resort in Moreton Island, there are feeding bottlenose dolphins, taking part in sand dunes, and watching small penguins homing on Phillip Island. New Zealand has arranged Maori Cultural Village and Vidomo Yingbo Cave Tour. Participating in these activities, the organizer will give a detailed introduction to the history of geological and geomorphological evolution and the laws governing the life of animals and plants. At the same time, it is stipulated that it is strictly forbidden to damage animals and damage the environment, otherwise it will be severely punished. It is this kind of industrial strategy and environmental protection concept that not only maximizes the original ecology of natural resources, but also contributes to the sustainable development of tourism, thus attracting a large number of tourists from all over the world to enjoy fresh, natural and high-quality tourism. Experience. The air is clear, the environment is good, and the scenery is not a publicity slogan, but a real feeling for tourists.
Urban construction and tourism development
Two hundred years ago, the British also used Australia as a place of exile, while New Zealand was the place where Maori lived. With the development of the economy, today's Australia and New Zealand have become one of the most urbanized countries in the world, and have built a number of modern international cities such as Sydney, Melbourne, Canberra, Brisbane, Auckland and Wellington. These cities are scientifically and rationally planned, fully considering the development of tourism, and comprehensive service functions. Each city has a well-located central recreation area, such as the Sydney Opera House Square and Melbourne Music Square, which is a must-see tourist attraction and distribution center. . The Gold Coast has strictly controlled urban construction projects for more than 50 years. There are no residential buildings and non-tourism projects in the city's waterfront, leaving plenty of space for the public, and only a few buildings are used for tourism.
In these cities, historical buildings of all periods have almost been completely preserved, and modern reinforced concrete skyscrapers and Victorian classical architecture blend together to complement each other. There are no high-rise residences in the suburbs of these cities, only villas dotted with trees and flowers. The majestic churches in the city, the heavy museums and the old train stations, the old wharf and the old hotels full of sentimentality seem to tell people about history, revealing a profound cultural charm, but without affecting the modern function of the city and her life. vitality. The streets of Melbourne are driven by three generations of trams, from the most classic vintage models to the most advanced "bullet" space vehicles, driving the city's historical movements. Combining the tourist landscape with the city brand, when the first Sydney and Canberra, the landmark Sydney Opera House and Canberra Parliament Hill transcend the meaning of tourism, it has become a symbol of the city's brand and national significance.
The roads leading to tourist spots between cities are very smooth. In the eastern part of Australia, we have only walked over one section of Highway No. 1 with a total length of more than 10,000 kilometers. From Wellington to Auckland, it runs through New Zealand's North Island. High-grade highway connection. The main roads and major buildings have been in existence for more than ten years and even decades. The quality is still intact, and the phenomenon of repeated construction of demolition and demolition has not been seen. The city's green coverage is high, and the city's scenery and natural beauty coexist harmoniously, just like the city is built in the garden, not just the garden built in the city. In many places in Australia and New Zealand, it is like a green golf course. It is picturesque and beautiful.
Paying attention to the humanized and high-quality service The planning concept of harmony between man and nature in Australia and New Zealand is fully reflected in tourism products and tourism services. Graphical symbols for public information in cities and tourist areas, accessible facilities. There are large green spaces and leisure spaces in the city and tourist areas, and ecological and humanized facilities can be seen everywhere. The city park is equipped with fully equipped barbecue points, swimming pools and showers. The city's cultural centers and museums are mostly free. Hundreds of text promotional materials are available free of charge at airports, attractions, and hotels.
The layout of the travel toilets is reasonable and the logos are eye-catching. Even the remote country roadside toilets are equipped with toilet paper and hand-cleaning equipment. The design of the hotel is cleverly designed, and the main rooms of the hotel are scattered and orderly, so that each room faces the sun and the sea as much as possible. The hotel lobby has a unique design and various forms. Many of them have plants in the public space and construct water. These hotels basically have swimming pools. The swimming pools are different in size and shape. They are suitable for local conditions, novel design, convenient use and quiet guests. It is undoubtedly a supreme enjoyment to see the sea in the fresh water. The design and placement of the rooms are also human-oriented. From bed, sofa, table and chair to balcony reclining, all kinds of functions are reasonable in design, comfortable and natural. Sanitary ware water tanks usually have water-saving functions. The resort also has separate kitchen utensils, tableware, laundry and drying equipment in the room to make people feel at home.
Wherever Australia and New Zealand go, whether they are shopping or taking a bus, they will voluntarily line up, from the hotel to the store, from the sea to the community, facing the managers or employees, or the elderly, students, you can hear the intimate civilization everywhere. In terms of words, we feel friendship and enthusiasm. At every stage, we experience management order, courteous service, and behavioral norms. People-oriented thinking is also reflected in direct service.
Development is a common theme faced by countries and regions in the world today. Different countries and nations have different development strategies and development model choices, but the pursuit of sustainable development is a common development philosophy. Australia and New Zealand have not only promoted the economic and social development of their economies, but also achieved sustainable development through the development of tourism. The tourism industry in our city is in a stage of rapid development, and the experience of Australia and New Zealand will be of great benefit to us to further understand the scientific development concept.
Both Australia and New Zealand are rich in tourism resources, and the fascinating natural scenery gives these two islands a tourist destination in Oceania. Tourism plays a very important role in the economic and social development of the two countries and has become a large industry that can continue to bring its financial resources.
Australian tourism reached A$70.8 billion in revenue in 2002, and tourism accounted for 4.5% of GDP, surpassing traditional farming and mining. In the past ten years, Australia's tourism industry has been growing strongly. In 2002, its number of inbound tourists reached 4.841 million, and tourism earned more than 17 billion Australian dollars, making it the largest service trade earning industry, accounting for 11.2% of the country's total exports of goods and services. According to the Australian fiscal year statistics, from June 2003 to June 2004, its inbound tourists grew by 9%. Take Sydney as an example. Every day, 458,000 inbound tourists and 886,000 domestic tourists spend the night in Sydney. The total annual consumption of tourists is 20.3 billion Australian dollars. The total number of direct employment in Sydney is 125,000 and the indirect employment is 1.19 million. Located on the Gold Coast in eastern Australia, it is a typical tourism-centered city. The city's largest “capital” is the golden sand beach on the 42-kilometer coastline. The city has a population of about 500,000 and 80% is engaged in the tourism service industry. The city was originally a district of Brisbane City. Since the 1950s, it has developed tourism. After the 1980s, it has become the largest tourist city in the southern hemisphere and a world-famous seaside resort.
New Zealand is a beautiful island country. As a Commonwealth country, it has not copied the development model of large-scale industrialization in the United States and other European countries. Instead, it has taken a footsteps in its own country and has taken a path suitable for its own development. Among the developed countries, tourism plays a very important role. In 2002, the total output of tourism reached S$16.4 billion, accounting for 10% of GDP. Tourism is also one of the largest foreign exchange earning industries in the country. The total amount of inbound tourism reached 1.96 million in 2002, almost half of the total population of the country. 10% of the national job market is undertaken by the tourism industry, and 15,000 companies directly operate tourism. According to the 2003-2019 Tourism Development Forecast Report released by the New Zealand Tourism Research Council in the first half of this year, the number of inbound tourists in New Zealand will increase by 70% in 2008.
Government-led industry development
This is a key factor in the prosperity of the tourism industry in both countries. The local government has wisely chosen tourism as a pillar industry, starting from the industry's comparative advantage and the goal of ecological environmental protection. The Australian Federal Government meets twice a year, with the Minister of Trade, Industry, Tourism and Resources and representatives of the industry working together to develop a major policy for the development of the tourism industry. The government encourages private capital to actively participate in the development of tourism projects. The government pays attention to the use of television, internet, advertising and other forms of tourism promotion and promotion, and transforms the resource advantages of tourism into the market advantage of tourism. The two governments have invested a large amount of money each year in market development, tourism promotion, and promotion. According to reports, Queensland, Victoria, and New South Wales have annual government grants of 46 million, 38 million, and 28 million, respectively, and this is only 40% of the annual expenses of the various tourism bureaus, which are used exclusively for tourism promotion. Queensland and New South Wales each have offices in 9 and 7 major source countries. Although the federal and continental tourism agencies have functional divisions, they hold overseas promotion activities every year. Last year, Victoria Island was held in China. A one-month large-scale tour. New Zealand's marketing promotion is very creative. Since January this year, using the "Lord of the Rings" trilogy has been widely influenced around the world, New Zealand has timely launched the "New Zealand - Middle-earthland spectacular scenery" promotion activities, the first half of the year The number of inbound tourists has increased by 11.8%, and the total number of inbound tourists is expected to exceed 2.2 million this year. Not long ago, the Asia-Pacific Tourism Association awarded the New Zealand Marketing Promotion Award. The government also attaches great importance to holding large-scale events to attract tourists, such as the "American Cup" sailing regatta held in New Zealand, the Sydney Olympic Games, the F1 Grand Prix in Australia, and the Australian Open. The Open, the Melbourne Horse Racing Festival, etc. have all played an important role in promoting the promotion of tourism in the country.
The protection and development of tourism projects will focus on the new tourist cities and tourist resorts in Australia, strictly implement the planning and management according to the characteristics of resources, and regard tourism as the central industry of the regional economy, and exclude or transfer other industries that may impact tourism. Canberra is the capital of Australia and has a population of 400,000. It is a purely political center. There are no other economic sectors besides the tourism industry, the gambling industry, and the service industries that meet the needs of federal government agencies, research institutes, universities, and cultural and entertainment sectors. The entire urban green space accounts for more than 60% and is a world famous garden city. There is no industrial project in the Gold Coast. There are no cargo terminals in many bays, only yacht marinas are built, and these piers are not built by reclamation. Instead, they are built on wooden walls and wooden planks. Naturally, it does not affect the flow of sea water, nor does it cause environmental changes. In order to protect the beaches, artificial reefs are built far away from the coast to prevent the currents from taking the high-quality sands on the beach. The city of Cairns implements a licensing system for the development of eco-tourism projects, effectively controlling blind development and disorderly state of the project. The World Heritage Great Barrier Reef tourism project is scattered in the platform of the sea and does not see any fixed buildings. When people are close to the colorful corals and colorful fish and shellfish in the blue sea, they take away the photos and the packaged garbage, leaving only the dreams of the dreams. At the Tiange Road Code Resort in Moreton Island, there are feeding bottlenose dolphins, taking part in sand dunes, and watching small penguins homing on Phillip Island. New Zealand has arranged Maori Cultural Village and Vidomo Yingbo Cave Tour. Participating in these activities, the organizer will give a detailed introduction to the history of geological and geomorphological evolution and the laws governing the life of animals and plants. At the same time, it is stipulated that it is strictly forbidden to damage animals and damage the environment, otherwise it will be severely punished. It is this kind of industrial strategy and environmental protection concept that not only maximizes the original ecology of natural resources, but also contributes to the sustainable development of tourism, thus attracting a large number of tourists from all over the world to enjoy fresh, natural and high-quality tourism. Experience. The air is clear, the environment is good, and the scenery is not a publicity slogan, but a real feeling for tourists.
Urban construction and tourism development
Two hundred years ago, the British also used Australia as a place of exile, while New Zealand was the place where Maori lived. With the development of the economy, today's Australia and New Zealand have become one of the most urbanized countries in the world, and have built a number of modern international cities such as Sydney, Melbourne, Canberra, Brisbane, Auckland and Wellington. These cities are scientifically and rationally planned, fully considering the development of tourism, and comprehensive service functions. Each city has a well-located central recreation area, such as the Sydney Opera House Square and Melbourne Music Square, which is a must-see tourist attraction and distribution center. . The Gold Coast has strictly controlled urban construction projects for more than 50 years. There are no residential buildings and non-tourism projects in the city's waterfront, leaving plenty of space for the public, and only a few buildings are used for tourism.
In these cities, historical buildings of all periods have almost been completely preserved, and modern reinforced concrete skyscrapers and Victorian classical architecture blend together to complement each other. There are no high-rise residences in the suburbs of these cities, only villas dotted with trees and flowers. The majestic churches in the city, the heavy museums and the old train stations, the old wharf and the old hotels full of sentimentality seem to tell people about history, revealing a profound cultural charm, but without affecting the modern function of the city and her life. vitality. The streets of Melbourne are driven by three generations of trams, from the most classic vintage models to the most advanced "bullet" space vehicles, driving the city's historical movements. Combining the tourist landscape with the city brand, when the first Sydney and Canberra, the landmark Sydney Opera House and Canberra Parliament Hill transcend the meaning of tourism, it has become a symbol of the city's brand and national significance.
The roads leading to tourist spots between cities are very smooth. In the eastern part of Australia, we have only walked over one section of Highway No. 1 with a total length of more than 10,000 kilometers. From Wellington to Auckland, it runs through New Zealand's North Island. High-grade highway connection. The main roads and major buildings have been in existence for more than ten years and even decades. The quality is still intact, and the phenomenon of repeated construction of demolition and demolition has not been seen. The city's green coverage is high, and the city's scenery and natural beauty coexist harmoniously, just like the city is built in the garden, not just the garden built in the city. In many places in Australia and New Zealand, it is like a green golf course. It is picturesque and beautiful.
Paying attention to the humanized and high-quality service The planning concept of harmony between man and nature in Australia and New Zealand is fully reflected in tourism products and tourism services. Graphical symbols for public information in cities and tourist areas, accessible facilities. There are large green spaces and leisure spaces in the city and tourist areas, and ecological and humanized facilities can be seen everywhere. The city park is equipped with fully equipped barbecue points, swimming pools and showers. The city's cultural centers and museums are mostly free. Hundreds of text promotional materials are available free of charge at airports, attractions, and hotels.
The layout of the travel toilets is reasonable and the logos are eye-catching. Even the remote country roadside toilets are equipped with toilet paper and hand-cleaning equipment. The design of the hotel is cleverly designed, and the main rooms of the hotel are scattered and orderly, so that each room faces the sun and the sea as much as possible. The hotel lobby has a unique design and various forms. Many of them have plants in the public space and construct water. These hotels basically have swimming pools. The swimming pools are different in size and shape. They are suitable for local conditions, novel design, convenient use and quiet guests. It is undoubtedly a supreme enjoyment to see the sea in the fresh water. The design and placement of the rooms are also human-oriented. From bed, sofa, table and chair to balcony reclining, all kinds of functions are reasonable in design, comfortable and natural. Sanitary ware water tanks usually have water-saving functions. The resort also has separate kitchen utensils, tableware, laundry and drying equipment in the room to make people feel at home.
Wherever Australia and New Zealand go, whether they are shopping or taking a bus, they will voluntarily line up, from the hotel to the store, from the sea to the community, facing the managers or employees, or the elderly, students, you can hear the intimate civilization everywhere. In terms of words, we feel friendship and enthusiasm. At every stage, we experience management order, courteous service, and behavioral norms. People-oriented thinking is also reflected in direct service.
Development is a common theme faced by countries and regions in the world today. Different countries and nations have different development strategies and development model choices, but the pursuit of sustainable development is a common development philosophy. Australia and New Zealand have not only promoted the economic and social development of their economies, but also achieved sustainable development through the development of tourism. The tourism industry in our city is in a stage of rapid development, and the experience of Australia and New Zealand will be of great benefit to us to further understand the scientific development concept.
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