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Meishan Commercial Real Estate Development Campaign Investigation Report


Meishan Commercial Real Estate Development Campaign Investigation Report
Editor's note
In the latest issue of the "Mayor Forum" magazine, Yu Bin, secretary of the Meishan Municipal Party Committee of the Communist Party of China, made a profound exposition on the topic of "strengthening urban management and accelerating the process of urbanization of Meishan." Among them, the planning and development of Meishan said: "According to the goal of building a landscape garden city with Dongpo cultural taste and the principle of 'width can be wide, river by city', not seeking the biggest, but seeking the best, highlighting Dongpo culture, digital The city, the ecological Meishan three highlights, accurate positioning."
This paper attempts to interpret the above positioning from one side by looking at the prosperity of commercial real estate in the city.
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?? In the middle of this golden corridor, it is the hometown of "San Su and his son", the hometown of the "San Su father and son" in the history of Chinese literature.
A month ago, just after the death of Su Shi in 902, a group of representatives of Su Shi’s descendants of Su Dongpo’s grandson Su Shaoyu in Guangdong’s Chepo Village, draped in red, drums and music to the land of the village of Sugong Zong, sacrifice sages. It is said that there are nearly 300,000 descendants of Sansu in the world, which is one third more than the urban population of Meishan.
?? Since the beginning of Nanwu Jianwu three years, Meishan set up politics. After the waste county, the state, the county, the county, Fuzhou, and then the county, the administration of the government for more than a thousand years.
?? In December 2000, Meishan was evacuated to build the city. In the tide of urbanization in China's 21st century, the world-famous Sansuyu and the first Asian archway—Shuangshi Memorial Archway, Gaojia Big Buddha, Qianta Buddha State, Kuixing Pavilion, and Sail Fishing It is a “young state” emerging city with the most cultural heritage, such as beach and Wawushan.
?? Reporter recently went to Mianyang, Suining, Nanchong, Zigong, Zhangzhou, Yibin, Leshan and other major cities in the province to conduct a preliminary inspection of the local old city transformation and commercial real estate development.
What is interesting is that wherever they go, the construction departments of each city are seriously thinking about how to better position their cities from a humanistic perspective. For example, as early as 2001, Leshan City used the “carved city of landscapes” as its external propaganda theme. As a result, when we went to Meishan in the middle of this month, the newly-built Dongpo Lake Plaza “Dongpo Zuoyue” large-scale statue was unveiled. Later on, on the occasion of the Dongpo Lake in the boat, overlooking the huge pedestal on the lakeside, the pen was half-sleeping, and the hand-held jug was staring at the moon. It seemed to be in the shadow of the Dongpo, which was sung in the ages, and could not help but feel the oil, there are 300,000 Susie. The descendants are all over the world, and this place is really the first city of Tianfu.
To speed up the process of urbanization, we must rely on the scale of real estate operations. Urban construction is like a "no chess game." How to layout, how to play chess, always test the operational level of city managers. Among them, nature also includes the developer's own factors, corporate maturity, financial strength, marketing tools and promotion strategies.
Two years ago, I went to Meishan. A local Liao surname developer drove me to the Dongpo Lake and stood on a riverbank. The first sentence was: "The road from Su Dongpo was taken from here. "!" swaying, quite a lot of famous celebrities "if Wu Wuyun cloud interrupted, seeing the 12 states of Jiangnan".
He said that he would build the most upscale villa in Meishan here.
?? I did not agree with it. At that time, the price of Meishan City was only 350 yuan a square meter, and the high-end villas, who would buy it?
Two years later, just in the place where we stopped talking and laughing, the “Green Island Huating” villa area was sold out, and it was adjacent to the Dongpo, which was built by Meishan Duoyou Real Estate Co., with a construction area of ​​120,000 square meters. The Lake Plaza, also with its self-built leisure plaza with the statue of “Dongpo Zuiyue”, was put into use as a subscription sale sign, which unveiled the magnificent curtain of the first commercial real estate market in southwest Sichuan. Connected with Dongpo Lake Square, it is also a four-star Meizhou Grand Hotel that has seen the body of the stalwart. This is a large-scale store that integrates catering, entertainment, leisure and professional wholesale in the city, forming a section of Dongpo Lake. It is a commercial market with a length of nearly 2 kilometers and is known as the first “commercial park” in Sichuan Province.
The square is gathering popularity, and popularity means business opportunities.
When the "Dongpo drunken month" was completed, Dongpo Lake Leisure Square hulala suddenly attracted 60,000 people, accounting for almost one-third of the city's population, and less than a week, Duoyou company has sold More than 20 million yuan of shops. One-third of the population and one-third of the sales volume in the first phase prove that Meishan Duoyou Company has been marketing and promoting in the context of “Dongpo Culture” and has received gratifying results.
?? Meishan people have vision and courage, when some cities in Sichuan in the old city transformation while opening up several commercial real estate market volume of hundreds of thousands of square meters, Duoyou company is aiming at the rare and The non-reproducible city of Dongpo Lake, the layout of the downside, that is, to avoid the old city transformation and demolition, large policy, strong problems, complicated construction, difficult to speed up and other delays, but also seized the market opportunity, a big bold, big dry on. Similarly, more than two years ago, when the Chengdu developer was engaged in the development of Huayang Town, Shuangliu County, many people were not tempted by the Huayang property market, which was only a few hundred yuan and one square meter at the time, but two years later, the same community. The third phase of the real estate, but jumped more than 2,000 yuan a square meter! Contrast Meishan, more than two years ago, the city's housing prices are only 350 yuan a square meter, when today, this price can still buy a house?
There are four projects in Meishan Commercial Real Estate. Interestingly, two of them are named after the “Dongpo” people. One day, "Dongpo Lake Square" is called "Dongpo City", while the other two are named after the city. One is "Golden Rome" and the other is "Little Hong Kong". But regardless of the names of the names of the people, there are chess paths, and each has its own way. At present, among the four, except for a project that has been delayed due to the fact that the compensation and resettlement funds have not been put in place, the other three have been officially released for sale.
The real estate industry has a slogan that bosses are always pondering: the market is like a chess game, and some people will be eliminated. Mr. Su Dongpo, who believes that both the chess and the paintings are all connected, will agree with this.
In recent years, the high risk of commercial real estate has been ridiculed by some real estate developers as "enclosure, building, and running away." In a series of hot topics on the real estate series launched by the media in Guangzhou last month, the real estate developers have summed up several types of “out of the law”: 1. The old means of sales means; 2. The “empty gloves wolf” ", or "with small strokes" without strength; 3, unreasonable capital structure; 4, "relationship type" with poor reputation. Due to the adjustment of the land market by the state and the further regulation of various policies, the era of development in the past, through various means such as allocation and agreement transfer, “eight immortals crossing the sea” has gone forever. The only stage for vying for the land is at the auction, which requires developers to fight against the funds and strength.
Compared with the large-scale commercial real estate projects in some cities in northern Sichuan or eastern Sichuan, Meishan Duoyou Real Estate Co., Ltd. uses the two expressways of Chengle and Chengya as the link, and the three large towns of Chuanleya as the radiation point. The strategy, in the hot sale of its first phase of Dongpo Lake Plaza, has attracted the attention of the investment home buyers in Meishan, Leshan, Ya'an, Chengdu, Deyang, etc., the first two days of internal subscription sales, only Chengdu sales There are more than 300 consultation telephones on the hotline of 0833-8334888. Obviously, the “economic half-hour city” is a 40-minute drive to Chengdu, the third largest car in the country. It is only a suburb of Chengdu.
It is no doubt that the business model of the business economy and the variety of business forms are a new lesson for real estate developers. The success of investment promotion can only be regarded as a starting point. In the later stage, how to choose a cooperative business model can be said to truly enter the "role".
In the communication with Mr. Hong Qiang, the marketing consultant of Dongpohu Square, the management consultant of Chengdu Blue Leaf Management Consulting Co., Ltd. on the business planning, commercial operation, market analysis, investment return system, enterprise market management, etc. of commercial real estate. I was deeply impressed by the pragmatic and skillful.
As the leading flag of Meishan Commercial Real Estate, Dongpohu Square enjoys a unique geographical location, a purely ecological water environment and a high-cost retail price of around 4,000 yuan/square meter, along with the urban construction and tourism of Meishan City. The rapid development of the economy will undoubtedly show great value-added potential in a short period of time.
The real estate industry is actually an industry that honest people can do. What are the quick successes and the developers who always want to start the situation with hype? If you plant some green grass trees, you will be called “ecological housing”, and the river will be called “hydrophilic real estate”, and even a few European styles will be made on the facade. The symbol is a big blow to the "European style" approach, which is simply unable to withstand the test of time.
?? "Good house can speak" This is a widely quoted quote from the industry, perhaps the true meaning of the successful development.
In addition to the strong immersion of “Dongpo Culture”, the reporters felt the great vitality of local city construction and development. Meishan people are eager to learn, as the Dongpo Lake Plaza is on sale, a developer who is famous for the earliest development of the Rose Garden, who is visiting the Dongpo Lake Plaza sales department, camera, camera Use it together, and not ashamed to ask, carefully communicate with the buyers from all over the place to go through the ordering procedures, in order to take a look at the city's commercial real estate market.
As the chairman of Duoyou Company, which has successfully developed several real estate projects in Meishan, Mr. Liu, who was at the opening ceremony of Dongpohu Square, said with a voice: “Dongpo Lake Plaza will become a plain in western Sichuan after it is completed. The 'eight first-class' commercial real estate: first-class environment, first-class port advantage, first-class appreciation space, first-class business planning, first-class management, first-class business services, first-class property services, first-class investment returns. Strive to achieve 'three wins' - the government has achieved the goal of operating cities to improve the city's grades; the development of enterprises to enhance their own strength to enhance brand awareness; investors to enjoy the purpose of wealth appreciation." Liu also emotionally revealed him Very simple and honest words: "I am a Meishan person, I have never done anything to make my hometown people cut off the backbone!"
?? With the flying balls on the ceremony, Wangeo vacated, Meishan commercial real estate entered a market era that keeps pace with the times and crosses Sichuan.
?? We believe that Golden Autumn will be held in Chengdu in the "Sichuan Province's first commercial real estate investment meeting", Meishan Dongpo Lake Plaza as a thick real estate sector on the southwestern edge of the Chengdu Plain, there will be a wonderful speech .

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