Wanxiang, Huali, Wahaha and other enterprises visited the report
Wanxiang, Huali, Wahaha and other enterprises visited the report
In order to deepen the "two-year" activities, in-depth implementation of the "555" project, focusing on the theme of making enterprises bigger, stronger, and longer, from August 29th to 31st, county party secretary Zhou Xuefeng, acting county magistrate Huang Jiman, deputy magistrate Zhang Haisong I personally led the 18 corporate executives who were included in the “555” project billion-dollar enterprise, went to Shaoxing County and Hangzhou’s Xiaoshan District, Shangcheng District and Yuhang District to inspect Wanxiang Group, Huali Group, Wahaha Group and Nanfang Holding Group. Five well-known companies of Sanlux. The principal responsible persons of the county party committee office, the county government office, the economic and trade bureau, the finance bureau, and the development and reform bureau accompanied the inspection. The inspection activities were warmly received and properly arranged by Shaoxing County Party Committee, County Government, Xiaoshan, Shangcheng, Yuhang District Committee and District Government. In particular, Wanxiang Luguanqiu and Huali Wang Licheng personally attended the reception and made an inspection. Group comrades were moved. The inspection made everyone fully appreciate the economic development trend and the style of big enterprises in the developed regions. The sense of urgency and sense of responsibility came to the fore, and they were also greatly encouraged and confidence increased. The inspection activities received the expected results.
I. Brilliant performance The five companies, including Wanxiang Group, which have been inspected this time, have all grown up in recent decades. They are the epitome of the booming economy since China’s reform and opening up. They are one-sided flags of industrial enterprises. They are all in their own The industry sector has achieved impressive results.
Wanxiang Group is located in Xiaoshan District. It was founded in 1969. It started from a small blacksmith shop with an asset of 4,000 yuan. It has grown into a large enterprise group with assets of 14.6 billion yuan and 31,800 employees. It is a 120 pilot enterprise group and a national 520 of the State Council. One of the key enterprises. The company specializes in the production of auto parts. There are 32 professional manufacturing enterprises, including 7 state-level high-tech enterprises and 9 provincial-level high-tech enterprises, forming a 4 square kilometer manufacturing base. The domestic market share of leading products has reached more than 65%, and has entered the supporting production lines such as GM and Ford. It has a national-level technical center and a national-level laboratory, and has established 18 companies and a technology center abroad to keep pace with the development of international advanced technology. The product was awarded the title of “China Famous Brand” and the “Qianchao” trademark was recognized as a well-known trademark in China. In 2004, it realized operating income of 20.8 billion yuan and profit and tax of 1.608 billion yuan.
Located in Yuhang District, Huali Group is a cross-regional, diversified and export-oriented private joint-stock enterprise. Since its establishment in 1970, its total assets have exceeded 8 billion yuan and its employees have more than 10,000 employees. Holding three domestic A-share listed companies. The industry involves instruments and systems, pharmaceuticals, information electronics, and real estate. The production bases are located in Hangzhou, Chongqing, Kunming, Guangzhou, Shenzhen, Beijing and other places, with manufacturing plants and research institutions in Thailand, Argentina, the United States, and Canada. The traditional core product electric energy meter is the “China Famous Brand” product, and the “Huali” trademark has also won the “Famous Trademark” title. In 2004, it achieved sales revenue of 10.2 billion yuan and profit and tax of 780 million yuan.
Wahaha Group is located in Shangcheng District. It was founded in 1987 and started from RMB 140,000. It has grown into the largest beverage producer in China with the largest soft drink output in the world. It ranks among the top 100 large industrial enterprises in the country. With assets of 100 million yuan and 18,000 employees, more than 70 wholly-owned and controlled subsidiaries have been established in 27 provinces, municipalities and autonomous regions across the country. “Wahaha” has become the most trusted and favorite beverage brand for consumers. In 2004, it achieved operating income of 11.443 billion yuan and profit and tax of 1.882 billion yuan.
Nanfang Holding Group and Sanlix Belt Co., Ltd. are located in Shaoxing County. Nanfang Holding Group is a state-level textile enterprise. Last year, its sales revenue reached more than 4 billion yuan, ranking among the top 500 enterprises in China. Sanlux Company is the largest tape manufacturer in China. The rubber V belt has been the first in the country for many years of production and sales, and its export volume has won the title of “China Famous Brand”. Last year, its sales reached more than 500 million yuan.
Second, the precious experience Wanxiang and other well-known enterprises have a common trait and successful experience despite their unique development history. These experiences are precious and worthy of the mirror.
1. Entrepreneurship determines the success or failure of the company.
Behind a successful enterprise, there must be a leader. Wang Licheng, the boss of Huali Group, Lu Guanqiu, the boss of Wanxiang Group, and Zong Qinghou, the boss of Wahaha Group, are among the outstanding representatives. When I first saw Wang Licheng and Lu Guanqiu, I immediately felt the courage of the heroic spirit displayed in the elegant, it is a personal charm that is harmoniously blended with wisdom and elegance, strong and contagious. Wang Licheng is not only an entrepreneur, but also a doctoral tutor. In 2001, he was selected as the "China's first businessman" by the Chinese version of Fortune magazine. The Lu Guanqiu is more legendary. The son of the farmer who went from the field to the world has become a doctoral tutor at the Hong Kong Polytechnic University and an MBA special tutor at Zhejiang University. He has been awarded the title of senior economist and senior political engineer. More than 60 papers have been published in newspapers and magazines such as People’s Daily, and they are known as “peasant theorists” and “evergreen trees” in the corporate world. They are able to develop a company from small to large into a powerful modern enterprise group. This ability has its inherent talent, but more importantly, it is acquired. It is precisely because they have been eager for a few decades, and they are eager to learn, and to continue to make progress. They have achieved their ability to plan for their own efforts, to grasp the insights of the opportunities, to innovate with the times, to be knowledgeable and responsible. The cohesiveness and dedication of dedication, in order to lead their enterprises to overcome the hurdles, long-lasting.
2. Accurate industry and strategic positioning are the soul of sustainable and steady development of the company.
Wanxiang Group has been committed to making fine, bigger and stronger auto parts industry for decades. It has added a “zero” to the ten years of struggle, and realized a profit of 10 million yuan by 2019, and has grown into a core competitiveness. The strategic goal of a modern company with core values, adhere to the strategic policy of “big group strategy, small accounting system, capital management, internationalization action”, implement the three strategic measures of connecting multinational corporations, connecting advanced technologies, and connecting with international mainstream markets. A multinational company that allocates resources globally has taken shape.
Huali Group has established a strategic scale of 30 billion yuan by 2019 to build a world-class power equipment manufacturer and an internationally competitive multinational company, and comprehensively promote the three strategies of “technology innovation, capital management and internationalization”. Implementation. Through the implementation of the technology innovation strategy, Huali has established the technological leading edge in various industrial fields and obtained the maximum value-added of products and services. Through the implementation of the capital management strategy, the high starting point has cut into high-tech industries such as information electronics, pharmaceuticals, and power automation. It has created a miracle for Chinese enterprises to use the capital market to achieve leap-forward expansion; through the implementation of the internationalization strategy, they actively responded to the opportunities and challenges after joining the WTO, established factories overseas, acquired overseas listed companies, and established with Larsen Group and Philips. The strategic alliance, starting on the shoulders of giants, completes the industrial layout from a global perspective. Huali has initially formed a resource allocation method that acquires high-end technology from abroad and realizes industrialization in China and to the national and global markets.
In addition, Wahaha, Southern Holdings, and Sanlux also pay great attention to corporate development strategy. These successful enterprises are prominent in their main business, with clear positioning and goals, and feasible strategic measures. They focus on target positioning, scientific operation, and forward-looking decision-making, maximizing the integration of all resources and forming core advantages, so that enterprises can step into the goal step by step. What's more important is that these companies are able to adapt to the trend, change the change, and formulate new development strategies with new development concepts to ensure that the company operates steadily on the fast track.
3. Adhere to technological innovation and build core competitiveness, which is the engine of the company's sustainable development.
The deepest point of this visit is that these successful companies have promoted technological innovation and development of core technologies as a magic weapon for enterprises to seize the commanding heights of the industry and expand their market share.
Wanxiang Group has a national-level technical center and a national-level laboratory. The company's independent intellectual property ownership ranks 9th in the country and is the most patented company in the world. And set up a technology center in North America, responsible for new product development and design, and keep pace with the development of international advanced technology.
Holley Group has a technical innovation team of more than 400 technology developers from all over the world. They are located in the United States, Canada, Thailand and China, Hangzhou, Beijing, Shanghai, Shenzhen and other places. Huali's annual technology funding is no less than 5% of annual sales revenue. The strong scientific research strength of the electric energy meter industry is the source of the outstanding performance of the “Huali” electric meter for 32 years. The company has seven different research institutes, including the Mechanical Watch Research Institute and the Electronic Meter Research Institute. It has independently developed dozens of national and provincial new products, ensuring the leading edge of the “Huali” brand electric meter technology. At the same time, the company also strengthened technical cooperation with foreign companies, and established Zhejiang Huali Nisko Electric Co., Ltd. in cooperation with Israel's well-known listed company Nisko Co., Ltd. to cooperate with high-precision, high-tech electronic electricity meters and energy metering. The system keeps the energy metering technology in sync with the international. In the information electronics industry, the company acquired the Philips CDMA mobile phone chip design and overall solution design department, becoming the first high-tech enterprise in China's information industry to directly master the core technology through overseas capital operation. In the field of power automation, Huali and the famous power automation technology group Larsen Group of North America established a strategic alliance of power automation in the global field, and through the North American subsidiary, Pacific System Control Technology, always pay attention to the foreign industry. The new technology and new dynamics bring advanced power automation technology and products from North America to China, thus realizing the world-class technical level of Huali's power automation industry. The company has also established long-term cooperative relationships with Zhejiang University, Huazhong University of Science and Technology, etc. Huali is gradually transforming from a traditional manufacturing enterprise to a high-tech enterprise with core technology.
4. Advanced corporate culture and good brand image are powerful “boosters” for the sustainable development of the company.
Resources are exhausted, and only culture is endless. First-class enterprises must pay great attention to fostering a culture of youthful, passionate and full of vitality, so that all employees can be closely united in a culture of affinity and cohesion. Wanxiang people position the company's tenet as “creating value for customers, creating benefits for shareholders, creating a future for employees, and creating prosperity for the society”. It is to make customers, employees, shareholders and society “four satisfied” and use this as a million. The public commitment to the public to reflect the social value of the existence of universality; Wanxiang people promote the enterprise spirit of "telling the truth, doing the real thing", advocating the corporate ethics of "outside the tree integrity image, internal education professional loyalty", requiring each An employee becomes an excellent employee in the enterprise, and becomes a civilized social citizen outside the enterprise, forming a phenomenon of “universal people” with unique behavioral connotations. This time we inspected the Wanxiang Group, the boss of Lu Guanqiu personally led the reception staff to line up, let us be surprised, more praise and admiration. In such a seemingly simple welcoming ceremony, we have seen a profound cultural connotation: the Wanxiang people did not regard us as an expedition team in an underdeveloped area, but regarded us as a united force. Available resources. The open concept of "Uniting all the forces that can be united, using all available resources, and mobilizing all positive factors that can be mobilized" has been rooted in the hearts of every million people and is reflected at any time and place. The success of Wanxiang can be seen.
First-class products and advanced culture have created a good brand image. With its good brand effect, Wahaha Group has increased its capital output and brand output. It has established more than 70 wholly-owned and controlled subsidiaries in 27 provinces, municipalities and autonomous regions across the country, expanding its scale and occupying the market. It has developed into the largest beverage production enterprise in China and ranks among the top 100 national large enterprises. Well-known brands have taken wings for the company to take off.
III. Deep Enlightenment Since the reform and opening up, especially in recent years, the industrial economy of Tiantai has developed rapidly, and a number of outstanding enterprises and outstanding entrepreneurs have emerged, which has effectively supported the industrial and economic development building of our county. But on the whole, we have a big gap with developed regions and advanced enterprises. We don’t have a company with a scale of 1 billion yuan, no group company or listed company, no Chinese famous brand and well-known trademark, rubber products. Traditional industries such as industrial fabrics have not even had a billion-dollar enterprise to lead, with low industrial level and slow upgrade. To grow bigger and stronger our business as soon as possible, the situation is urgent and the task is arduous. The development of Wanxiang and other advanced enterprises from small to large has not only enhanced our confidence in becoming bigger and stronger, but also gave us many useful inspirations.
1. As the helm of the enterprise, entrepreneurs must learn! Learn! study again!
If you want to be an entrepreneur who keeps pace with the times, the only secret to achieving a beautiful career in a hundred years is to learn! Learn! study again! The current era is the era of knowledge economy, knowledge is updated rapidly, and information is changing rapidly. Especially after entering the WTO, how to operate capital, how to prevent risks, how to make enterprises operate according to international game rules, need more knowledge, less learning Being out of date, you will be eliminated if you don't learn. More importantly, entrepreneurs must focus on the establishment of learning-oriented enterprises from the perspective of strategic rules, forming a culture of advocating learning, an atmosphere of constant innovation.
2. It is necessary to attach great importance to the strategic planning of enterprise development and grasp the development direction.
Many enterprises in our county are in a stage of rapid development, but most companies focus on internal management and traditional commercial competition, while ignoring the strategic design and implementation of the implementation. There are many “famous brand” enterprises in China, some of which are “not long and not long”. The reasons for the rapid decline are many aspects. One of the important ones is that there is no clear product positioning and strategic planning, or product and development strategy design Disjointed, strategies and means lag far behind the needs of the times. The demise of “Shengdajing” and “Governor’s Shirt” in our county also has this factor. The strategic design of an enterprise must be durable and cannot be achieved overnight; it must have a very clear product positioning, and the specific objectives and strategic measures in the near, medium and long term should not be ambiguous and ambiguous. If there is no long-term clear direction for the future, there is no real guideline for the future situation of the company. No matter how large or stable the company is, it may be lost in the new revolutionary technological and economic changes. Its living conditions. Strategy is especially important for our county enterprises that are in the growth stage.
3. Pay great attention to technological innovation and brand building to build core competitiveness.
Core competencies are often described as “unique”, “unique”, “difficult to imitate” or “competitive advantage”. Research on modern core competitiveness shows that all the competitiveness of a company comes from its core competitiveness. At present, most enterprises in our county do not have core competitiveness, especially in traditional industries such as automobile accessories, rubber products, industrial fabrics, etc., which mostly produce low-tech, low-value-added, easy-to-copy products, and there are few independent brands in export products. Most of them implement OEM production, make wedding dresses for generations, earn meager processing fees, and can only maintain the market with low-price competition and years of customer sentiment. As the prices of raw materials and labor rise and the renminbi appreciates, the profit margin of enterprises will become smaller and smaller. Therefore, we must focus on improving the core competitiveness of the enterprise, imitate, borrow and win the core technology, and win the market. Only innovation is the source of core competitiveness. We must strengthen R&D investment, increase human capital investment, learn to be good at introducing and using talents, master and develop core technologies through continuous technological innovation, possess independent intellectual property rights, occupy market commanding heights, upgrade product quality and scale, and increase product addition. value. At the same time, we must create a brand, constantly improve the overall quality management system around brand building, continuously improve the quality of production and marketing management personnel, do a good job in market after-sales service, establish a good brand image, build a well-known brand by core competitiveness, rely on well-known brands. Improve your competitive advantage.
4. It is necessary to understand in depth that “going out” and “bringing in” are internationalized, and they are taking their own path because of the enterprise.
Openness is the premise of internationalization and a means of accelerating development. Under the background of economic globalization, our enterprises must learn to use both domestic and international markets to optimize resource allocation and expand development space. “Going out” is internationalization, which is the general trajectory of the development of multinational corporations, but “introduction” is also international. Under the new situation of China's accession to the WTO, we will seize the opportunity of large inflows of foreign capital, especially multinational companies to enter China, and carry out joint ventures and cooperation at a high starting point, which not only reduces the risk of transnational operations, but also attracts considerable capital, advanced technology and maturity. The management experience is more strategic for some growing enterprises in our county. At present, Shiliang Liquor has created a precedent for joint ventures with InBev Group. The international competitors of Silver Wheel, Tiancheng Seat and Yonggui Electric have also taken the initiative to discuss cooperation matters. This is a very good situation. Competition and cooperation have always been the "one body and two sides" of the market economy. Competition and cooperation cannot be neglected. Only the competition can be killed and killed. Without the synergy of cooperation, enterprises will lose the "angel wings."
5, we must work hard to cultivate corporate culture
IBM founder Watson once said that for any organization to survive and succeed, it must first have a complete set of ideas, as the highest standard of all policies and actions, and secondly must adhere to those ideas. This kind of concept is specific to a company, is a corporate culture, is the core values of the enterprise. A corporate culture that is recognized by the society and highly recognized by employees in the enterprise can produce strong sucking, stabilizing, and activating effects. It can form common values and codes of conduct in production and management practices, and become employees' self-consciousness and behavior. Improve the relationship between people, form a strong corporate cohesion and centripetal force, generate a collective awareness of exuberance, rejuvenate the spirit of employees, and effectively promote the development of enterprises. Therefore, our company should carefully refine and accumulate core values in the development process, foster an open, advanced and unique corporate culture, and provide strong support for the growth of the company.
6. The government must play an important role in the growth and growth of the company.
The Xiaoshan District, Shaoxing County and Yuhang District we visited last year had a per capita GDP of 5,200 US dollars, 5,600 US dollars and 3,650 US dollars respectively, and the industrial scale reached 160 billion, 110 billion yuan and 76.7 billion yuan respectively. Ranked 7, 10th and 20th in the ranking. Behind its strong economic strength, the support and driving role of large enterprises is very prominent. Therefore, the government must unremittingly implement the strategy of supporting and strengthening the economy and actively guide enterprises to become bigger and stronger. We must care for and care for the growth of entrepreneurs, and through various channels such as training, inspections, forums, salons, and friendships, we will enhance entrepreneurial ethics and train reserve echelons. It is necessary to increase the intensity of investment promotion, pay attention to the introduction of large enterprises and large projects, and cultivate giant enterprises at a high starting point. It is necessary to speed up the integration and upgrading of industrial clusters such as Hongsan, Tantou and West Industrial Zones and the construction of standard factory buildings. According to the requirements of “large enterprises, large projects entering the park, small enterprises and small projects entering standard workshops”, the rational layout of the industry will be completed. Expand the space for industrial development.
In order to deepen the "two-year" activities, in-depth implementation of the "555" project, focusing on the theme of making enterprises bigger, stronger, and longer, from August 29th to 31st, county party secretary Zhou Xuefeng, acting county magistrate Huang Jiman, deputy magistrate Zhang Haisong I personally led the 18 corporate executives who were included in the “555” project billion-dollar enterprise, went to Shaoxing County and Hangzhou’s Xiaoshan District, Shangcheng District and Yuhang District to inspect Wanxiang Group, Huali Group, Wahaha Group and Nanfang Holding Group. Five well-known companies of Sanlux. The principal responsible persons of the county party committee office, the county government office, the economic and trade bureau, the finance bureau, and the development and reform bureau accompanied the inspection. The inspection activities were warmly received and properly arranged by Shaoxing County Party Committee, County Government, Xiaoshan, Shangcheng, Yuhang District Committee and District Government. In particular, Wanxiang Luguanqiu and Huali Wang Licheng personally attended the reception and made an inspection. Group comrades were moved. The inspection made everyone fully appreciate the economic development trend and the style of big enterprises in the developed regions. The sense of urgency and sense of responsibility came to the fore, and they were also greatly encouraged and confidence increased. The inspection activities received the expected results.
I. Brilliant performance The five companies, including Wanxiang Group, which have been inspected this time, have all grown up in recent decades. They are the epitome of the booming economy since China’s reform and opening up. They are one-sided flags of industrial enterprises. They are all in their own The industry sector has achieved impressive results.
Wanxiang Group is located in Xiaoshan District. It was founded in 1969. It started from a small blacksmith shop with an asset of 4,000 yuan. It has grown into a large enterprise group with assets of 14.6 billion yuan and 31,800 employees. It is a 120 pilot enterprise group and a national 520 of the State Council. One of the key enterprises. The company specializes in the production of auto parts. There are 32 professional manufacturing enterprises, including 7 state-level high-tech enterprises and 9 provincial-level high-tech enterprises, forming a 4 square kilometer manufacturing base. The domestic market share of leading products has reached more than 65%, and has entered the supporting production lines such as GM and Ford. It has a national-level technical center and a national-level laboratory, and has established 18 companies and a technology center abroad to keep pace with the development of international advanced technology. The product was awarded the title of “China Famous Brand” and the “Qianchao” trademark was recognized as a well-known trademark in China. In 2004, it realized operating income of 20.8 billion yuan and profit and tax of 1.608 billion yuan.
Located in Yuhang District, Huali Group is a cross-regional, diversified and export-oriented private joint-stock enterprise. Since its establishment in 1970, its total assets have exceeded 8 billion yuan and its employees have more than 10,000 employees. Holding three domestic A-share listed companies. The industry involves instruments and systems, pharmaceuticals, information electronics, and real estate. The production bases are located in Hangzhou, Chongqing, Kunming, Guangzhou, Shenzhen, Beijing and other places, with manufacturing plants and research institutions in Thailand, Argentina, the United States, and Canada. The traditional core product electric energy meter is the “China Famous Brand” product, and the “Huali” trademark has also won the “Famous Trademark” title. In 2004, it achieved sales revenue of 10.2 billion yuan and profit and tax of 780 million yuan.
Wahaha Group is located in Shangcheng District. It was founded in 1987 and started from RMB 140,000. It has grown into the largest beverage producer in China with the largest soft drink output in the world. It ranks among the top 100 large industrial enterprises in the country. With assets of 100 million yuan and 18,000 employees, more than 70 wholly-owned and controlled subsidiaries have been established in 27 provinces, municipalities and autonomous regions across the country. “Wahaha” has become the most trusted and favorite beverage brand for consumers. In 2004, it achieved operating income of 11.443 billion yuan and profit and tax of 1.882 billion yuan.
Nanfang Holding Group and Sanlix Belt Co., Ltd. are located in Shaoxing County. Nanfang Holding Group is a state-level textile enterprise. Last year, its sales revenue reached more than 4 billion yuan, ranking among the top 500 enterprises in China. Sanlux Company is the largest tape manufacturer in China. The rubber V belt has been the first in the country for many years of production and sales, and its export volume has won the title of “China Famous Brand”. Last year, its sales reached more than 500 million yuan.
Second, the precious experience Wanxiang and other well-known enterprises have a common trait and successful experience despite their unique development history. These experiences are precious and worthy of the mirror.
1. Entrepreneurship determines the success or failure of the company.
Behind a successful enterprise, there must be a leader. Wang Licheng, the boss of Huali Group, Lu Guanqiu, the boss of Wanxiang Group, and Zong Qinghou, the boss of Wahaha Group, are among the outstanding representatives. When I first saw Wang Licheng and Lu Guanqiu, I immediately felt the courage of the heroic spirit displayed in the elegant, it is a personal charm that is harmoniously blended with wisdom and elegance, strong and contagious. Wang Licheng is not only an entrepreneur, but also a doctoral tutor. In 2001, he was selected as the "China's first businessman" by the Chinese version of Fortune magazine. The Lu Guanqiu is more legendary. The son of the farmer who went from the field to the world has become a doctoral tutor at the Hong Kong Polytechnic University and an MBA special tutor at Zhejiang University. He has been awarded the title of senior economist and senior political engineer. More than 60 papers have been published in newspapers and magazines such as People’s Daily, and they are known as “peasant theorists” and “evergreen trees” in the corporate world. They are able to develop a company from small to large into a powerful modern enterprise group. This ability has its inherent talent, but more importantly, it is acquired. It is precisely because they have been eager for a few decades, and they are eager to learn, and to continue to make progress. They have achieved their ability to plan for their own efforts, to grasp the insights of the opportunities, to innovate with the times, to be knowledgeable and responsible. The cohesiveness and dedication of dedication, in order to lead their enterprises to overcome the hurdles, long-lasting.
2. Accurate industry and strategic positioning are the soul of sustainable and steady development of the company.
Wanxiang Group has been committed to making fine, bigger and stronger auto parts industry for decades. It has added a “zero” to the ten years of struggle, and realized a profit of 10 million yuan by 2019, and has grown into a core competitiveness. The strategic goal of a modern company with core values, adhere to the strategic policy of “big group strategy, small accounting system, capital management, internationalization action”, implement the three strategic measures of connecting multinational corporations, connecting advanced technologies, and connecting with international mainstream markets. A multinational company that allocates resources globally has taken shape.
Huali Group has established a strategic scale of 30 billion yuan by 2019 to build a world-class power equipment manufacturer and an internationally competitive multinational company, and comprehensively promote the three strategies of “technology innovation, capital management and internationalization”. Implementation. Through the implementation of the technology innovation strategy, Huali has established the technological leading edge in various industrial fields and obtained the maximum value-added of products and services. Through the implementation of the capital management strategy, the high starting point has cut into high-tech industries such as information electronics, pharmaceuticals, and power automation. It has created a miracle for Chinese enterprises to use the capital market to achieve leap-forward expansion; through the implementation of the internationalization strategy, they actively responded to the opportunities and challenges after joining the WTO, established factories overseas, acquired overseas listed companies, and established with Larsen Group and Philips. The strategic alliance, starting on the shoulders of giants, completes the industrial layout from a global perspective. Huali has initially formed a resource allocation method that acquires high-end technology from abroad and realizes industrialization in China and to the national and global markets.
In addition, Wahaha, Southern Holdings, and Sanlux also pay great attention to corporate development strategy. These successful enterprises are prominent in their main business, with clear positioning and goals, and feasible strategic measures. They focus on target positioning, scientific operation, and forward-looking decision-making, maximizing the integration of all resources and forming core advantages, so that enterprises can step into the goal step by step. What's more important is that these companies are able to adapt to the trend, change the change, and formulate new development strategies with new development concepts to ensure that the company operates steadily on the fast track.
3. Adhere to technological innovation and build core competitiveness, which is the engine of the company's sustainable development.
The deepest point of this visit is that these successful companies have promoted technological innovation and development of core technologies as a magic weapon for enterprises to seize the commanding heights of the industry and expand their market share.
Wanxiang Group has a national-level technical center and a national-level laboratory. The company's independent intellectual property ownership ranks 9th in the country and is the most patented company in the world. And set up a technology center in North America, responsible for new product development and design, and keep pace with the development of international advanced technology.
Holley Group has a technical innovation team of more than 400 technology developers from all over the world. They are located in the United States, Canada, Thailand and China, Hangzhou, Beijing, Shanghai, Shenzhen and other places. Huali's annual technology funding is no less than 5% of annual sales revenue. The strong scientific research strength of the electric energy meter industry is the source of the outstanding performance of the “Huali” electric meter for 32 years. The company has seven different research institutes, including the Mechanical Watch Research Institute and the Electronic Meter Research Institute. It has independently developed dozens of national and provincial new products, ensuring the leading edge of the “Huali” brand electric meter technology. At the same time, the company also strengthened technical cooperation with foreign companies, and established Zhejiang Huali Nisko Electric Co., Ltd. in cooperation with Israel's well-known listed company Nisko Co., Ltd. to cooperate with high-precision, high-tech electronic electricity meters and energy metering. The system keeps the energy metering technology in sync with the international. In the information electronics industry, the company acquired the Philips CDMA mobile phone chip design and overall solution design department, becoming the first high-tech enterprise in China's information industry to directly master the core technology through overseas capital operation. In the field of power automation, Huali and the famous power automation technology group Larsen Group of North America established a strategic alliance of power automation in the global field, and through the North American subsidiary, Pacific System Control Technology, always pay attention to the foreign industry. The new technology and new dynamics bring advanced power automation technology and products from North America to China, thus realizing the world-class technical level of Huali's power automation industry. The company has also established long-term cooperative relationships with Zhejiang University, Huazhong University of Science and Technology, etc. Huali is gradually transforming from a traditional manufacturing enterprise to a high-tech enterprise with core technology.
4. Advanced corporate culture and good brand image are powerful “boosters” for the sustainable development of the company.
Resources are exhausted, and only culture is endless. First-class enterprises must pay great attention to fostering a culture of youthful, passionate and full of vitality, so that all employees can be closely united in a culture of affinity and cohesion. Wanxiang people position the company's tenet as “creating value for customers, creating benefits for shareholders, creating a future for employees, and creating prosperity for the society”. It is to make customers, employees, shareholders and society “four satisfied” and use this as a million. The public commitment to the public to reflect the social value of the existence of universality; Wanxiang people promote the enterprise spirit of "telling the truth, doing the real thing", advocating the corporate ethics of "outside the tree integrity image, internal education professional loyalty", requiring each An employee becomes an excellent employee in the enterprise, and becomes a civilized social citizen outside the enterprise, forming a phenomenon of “universal people” with unique behavioral connotations. This time we inspected the Wanxiang Group, the boss of Lu Guanqiu personally led the reception staff to line up, let us be surprised, more praise and admiration. In such a seemingly simple welcoming ceremony, we have seen a profound cultural connotation: the Wanxiang people did not regard us as an expedition team in an underdeveloped area, but regarded us as a united force. Available resources. The open concept of "Uniting all the forces that can be united, using all available resources, and mobilizing all positive factors that can be mobilized" has been rooted in the hearts of every million people and is reflected at any time and place. The success of Wanxiang can be seen.
First-class products and advanced culture have created a good brand image. With its good brand effect, Wahaha Group has increased its capital output and brand output. It has established more than 70 wholly-owned and controlled subsidiaries in 27 provinces, municipalities and autonomous regions across the country, expanding its scale and occupying the market. It has developed into the largest beverage production enterprise in China and ranks among the top 100 national large enterprises. Well-known brands have taken wings for the company to take off.
III. Deep Enlightenment Since the reform and opening up, especially in recent years, the industrial economy of Tiantai has developed rapidly, and a number of outstanding enterprises and outstanding entrepreneurs have emerged, which has effectively supported the industrial and economic development building of our county. But on the whole, we have a big gap with developed regions and advanced enterprises. We don’t have a company with a scale of 1 billion yuan, no group company or listed company, no Chinese famous brand and well-known trademark, rubber products. Traditional industries such as industrial fabrics have not even had a billion-dollar enterprise to lead, with low industrial level and slow upgrade. To grow bigger and stronger our business as soon as possible, the situation is urgent and the task is arduous. The development of Wanxiang and other advanced enterprises from small to large has not only enhanced our confidence in becoming bigger and stronger, but also gave us many useful inspirations.
1. As the helm of the enterprise, entrepreneurs must learn! Learn! study again!
If you want to be an entrepreneur who keeps pace with the times, the only secret to achieving a beautiful career in a hundred years is to learn! Learn! study again! The current era is the era of knowledge economy, knowledge is updated rapidly, and information is changing rapidly. Especially after entering the WTO, how to operate capital, how to prevent risks, how to make enterprises operate according to international game rules, need more knowledge, less learning Being out of date, you will be eliminated if you don't learn. More importantly, entrepreneurs must focus on the establishment of learning-oriented enterprises from the perspective of strategic rules, forming a culture of advocating learning, an atmosphere of constant innovation.
2. It is necessary to attach great importance to the strategic planning of enterprise development and grasp the development direction.
Many enterprises in our county are in a stage of rapid development, but most companies focus on internal management and traditional commercial competition, while ignoring the strategic design and implementation of the implementation. There are many “famous brand” enterprises in China, some of which are “not long and not long”. The reasons for the rapid decline are many aspects. One of the important ones is that there is no clear product positioning and strategic planning, or product and development strategy design Disjointed, strategies and means lag far behind the needs of the times. The demise of “Shengdajing” and “Governor’s Shirt” in our county also has this factor. The strategic design of an enterprise must be durable and cannot be achieved overnight; it must have a very clear product positioning, and the specific objectives and strategic measures in the near, medium and long term should not be ambiguous and ambiguous. If there is no long-term clear direction for the future, there is no real guideline for the future situation of the company. No matter how large or stable the company is, it may be lost in the new revolutionary technological and economic changes. Its living conditions. Strategy is especially important for our county enterprises that are in the growth stage.
3. Pay great attention to technological innovation and brand building to build core competitiveness.
Core competencies are often described as “unique”, “unique”, “difficult to imitate” or “competitive advantage”. Research on modern core competitiveness shows that all the competitiveness of a company comes from its core competitiveness. At present, most enterprises in our county do not have core competitiveness, especially in traditional industries such as automobile accessories, rubber products, industrial fabrics, etc., which mostly produce low-tech, low-value-added, easy-to-copy products, and there are few independent brands in export products. Most of them implement OEM production, make wedding dresses for generations, earn meager processing fees, and can only maintain the market with low-price competition and years of customer sentiment. As the prices of raw materials and labor rise and the renminbi appreciates, the profit margin of enterprises will become smaller and smaller. Therefore, we must focus on improving the core competitiveness of the enterprise, imitate, borrow and win the core technology, and win the market. Only innovation is the source of core competitiveness. We must strengthen R&D investment, increase human capital investment, learn to be good at introducing and using talents, master and develop core technologies through continuous technological innovation, possess independent intellectual property rights, occupy market commanding heights, upgrade product quality and scale, and increase product addition. value. At the same time, we must create a brand, constantly improve the overall quality management system around brand building, continuously improve the quality of production and marketing management personnel, do a good job in market after-sales service, establish a good brand image, build a well-known brand by core competitiveness, rely on well-known brands. Improve your competitive advantage.
4. It is necessary to understand in depth that “going out” and “bringing in” are internationalized, and they are taking their own path because of the enterprise.
Openness is the premise of internationalization and a means of accelerating development. Under the background of economic globalization, our enterprises must learn to use both domestic and international markets to optimize resource allocation and expand development space. “Going out” is internationalization, which is the general trajectory of the development of multinational corporations, but “introduction” is also international. Under the new situation of China's accession to the WTO, we will seize the opportunity of large inflows of foreign capital, especially multinational companies to enter China, and carry out joint ventures and cooperation at a high starting point, which not only reduces the risk of transnational operations, but also attracts considerable capital, advanced technology and maturity. The management experience is more strategic for some growing enterprises in our county. At present, Shiliang Liquor has created a precedent for joint ventures with InBev Group. The international competitors of Silver Wheel, Tiancheng Seat and Yonggui Electric have also taken the initiative to discuss cooperation matters. This is a very good situation. Competition and cooperation have always been the "one body and two sides" of the market economy. Competition and cooperation cannot be neglected. Only the competition can be killed and killed. Without the synergy of cooperation, enterprises will lose the "angel wings."
5, we must work hard to cultivate corporate culture
IBM founder Watson once said that for any organization to survive and succeed, it must first have a complete set of ideas, as the highest standard of all policies and actions, and secondly must adhere to those ideas. This kind of concept is specific to a company, is a corporate culture, is the core values of the enterprise. A corporate culture that is recognized by the society and highly recognized by employees in the enterprise can produce strong sucking, stabilizing, and activating effects. It can form common values and codes of conduct in production and management practices, and become employees' self-consciousness and behavior. Improve the relationship between people, form a strong corporate cohesion and centripetal force, generate a collective awareness of exuberance, rejuvenate the spirit of employees, and effectively promote the development of enterprises. Therefore, our company should carefully refine and accumulate core values in the development process, foster an open, advanced and unique corporate culture, and provide strong support for the growth of the company.
6. The government must play an important role in the growth and growth of the company.
The Xiaoshan District, Shaoxing County and Yuhang District we visited last year had a per capita GDP of 5,200 US dollars, 5,600 US dollars and 3,650 US dollars respectively, and the industrial scale reached 160 billion, 110 billion yuan and 76.7 billion yuan respectively. Ranked 7, 10th and 20th in the ranking. Behind its strong economic strength, the support and driving role of large enterprises is very prominent. Therefore, the government must unremittingly implement the strategy of supporting and strengthening the economy and actively guide enterprises to become bigger and stronger. We must care for and care for the growth of entrepreneurs, and through various channels such as training, inspections, forums, salons, and friendships, we will enhance entrepreneurial ethics and train reserve echelons. It is necessary to increase the intensity of investment promotion, pay attention to the introduction of large enterprises and large projects, and cultivate giant enterprises at a high starting point. It is necessary to speed up the integration and upgrading of industrial clusters such as Hongsan, Tantou and West Industrial Zones and the construction of standard factory buildings. According to the requirements of “large enterprises, large projects entering the park, small enterprises and small projects entering standard workshops”, the rational layout of the industry will be completed. Expand the space for industrial development.
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