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2013 sales department work summary


Leaders, colleagues:
Good evening! With the efforts of all staff, the business of the company has achieved rapid development in 2oo9. By the end of the year, the deposits were xxx billion yuan, and the daily average deposit was xxx billion yuan, which was 100 million yuan more than the beginning of the year. Better completed the various business indicators of the year and achieved good operating results. The achievement of these achievements is mainly due to the correct leadership and strong support of the leaders, thanks to a good mechanism and working atmosphere, and the cooperation of all departments and the hard work of all staff in the sales department.
Let's report on the work in the past year:
At the beginning of the year, we closely focused on the overall work of the “three-three-two” work of the head office, adhered to the development as the main line, the benefit-centered, the service-oriented excellence as the means, the employee-based, the development goals, and the unswerving establishment. The awareness of deposits and bankers takes the growth of deposits and the expansion of scale as the top priority of their work. To this end, we start from the following aspects:
I. Highlight the theme of development, strengthen the customer base, and achieve stable and sustained deposit growth. In terms of the strategy for the development of public deposit business, we will start from the basics, start from the source of opening an account, vigorously develop new customers, and fully bloom, not neglecting small households. Do not lose a customer, do more accounts, open a good household, and strive to increase the basic customer base, improve competitiveness, and increase market share. In XX, xxx households were newly opened, and more than 100 million yuan of new deposits were laid, which laid the foundation for the growth of deposits. At the same time, improve the quality of service, win the trust of customers with efficient and high-quality services, retain old customers and attract new customers. Strengthen the management of customer information files, implement one-to-one policy, one person and one method. Potential target customers to be developed are catalogued and developed on a case-by-case basis. Based on a comprehensive understanding of key customers, target customers, and potential customers. In-depth development according to the industry, the flow of scale xxx assets, the development of potential customers into real customers, the target customers to cultivate high-quality customers, and strive to cultivate a group of high-quality customer base. In terms of realizing the expansion of deposit scale, we will focus on the target customer deposit market, and focus on the key projects of high-quality listed companies, energy, transportation, communications and other key projects supported by the state. After one year of hard work, we are working with electricity, Postal, telecommunications, roads, transportation, and tobacco have established partnerships, created a good development environment, and established a group of stable and high-quality customers.
In the development strategy of private business, in addition to paying full attention to the development of traditional savings business, we have vigorously developed the business of paying wages business cards and the intermediate wealth management business with bank cards as the carrier, and achieved good results. At the beginning of the year, the savings account of the sales department was only 55 million yuan, accounting for less than 5%. The liability structure was very unreasonable. As we all know, there is no storage instability, and it is necessary to accelerate the development of the savings business. In line with the status quo of the Bank's current establishment of short-term social recognition, the market positioning is first, first of all to play the competitiveness of marketing propaganda, to promote the image of the tree and promote development. We use weekends and holidays to go to the streets and communities to conduct consultation and publicity activities, organize employees to go deep into the surrounding enterprises, units, small businesses, small households to promote, in order to cooperate with the launch of card business, resulting in huge publicity, good publicity, quality Efficient service has won the trust of customers, and the recognition of the community has been continuously strengthened. This has created favorable external conditions for us to absorb and save, and has driven the rapid growth of savings. By the end of the year, the savings deposit of the sales department was xxx million yuan, an increase of xxx million yuan from the beginning of the year, and the proportion increased from 5 percent at the beginning of the year to 13 percent, achieving the goal of quadrupling.
Second, the development of loan marketing, looking for profit-making channels in the development of asset business, we give full play to the leverage of the credit, select the industry, find the right direction, find a good customer, use the use of credit means, so that the limited funds to achieve a reasonable allocation. With the strong support of the Corporate Banking Department, the province's power companies, provincial telecommunications companies, China Unicom, and provincial highway bureaus, which have high creditworthiness and strong financial strength, have comprehensively granted credits and issued a joint loan of 290 million yuan. There is a capital loan of 24,000 yuan, and the credit line is implemented at more than 80%. Through the marketing of loans and relying on asset business, a number of large enterprises and high-quality listed companies have been stabilized and developed, and a virtuous cycle of debt and asset business has been realized, which has created conditions for the continuous and steady development of the Bank, and also brought a huge society. Impact and economic benefits.
Third, the development of intermediary business, the development of new profit growth point intermediary business has a broad space for development, not only can increase agency fee income, but also can reduce bank risk and drive deposit growth. In the international settlement business, the remittance fee income is xxx million yuan; the bank acceptance bill processing fee income is xxx million yuan; and the entrusted loan fee income is 81,000 yuan. On the collection and payment business, together with the computer department, after half a year of hard work, we obtained the agency right of the city telecom company to collect telephone charges, which filled the blank of similar business of our bank, and also marked the Bank and other commercial banks. The beginning of the world. The launch of this business will promote the growth of our bank deposits, bring new profit growth points, and take a new step in the intermediary business.
Fourth, people-oriented, aggregating popularity, stimulating employees' enthusiasm for work With the development of various business departments, the business volume has grown rapidly, with an average of 1,200 per day. The employees basically go to work after 8 o'clock in the evening. The working hours are long and the pressure is high. The high-intensity work makes the staff mentally tense and very hard. The bank is also a high-risk industry. If the employee's state of mind is not adjusted in time and the correct guidance is carried out, normal work will be affected and even serious consequences will result. In combination with the actual situation of the sales department, I rationalize the division of labor and optimize the combination. On the other hand, we strengthen the ideological education of employees, instill crisis awareness, responsibility awareness and development awareness, so that every employee can understand and understand the development goals of the Bank. Market positioning. At present, the business of the business department is developing rapidly, the popularity is strong, and the development momentum is good. This shows that we have found our position. To survive in the fierce market competition, it must develop rapidly, and the development of the bank is closely related to the interests of every employee. Therefore, we must overcome the difficulties that arise in the early rapid development of the bank, develop its potential, challenge the limits, contribute to the development of the bank, and at the same time realize its own personal value.
In terms of management, I am people-oriented, implement humanized management, and serve people with morality. After arranging the work of the sales department every day, I will go deep into the customers, develop business, and organize deposits. Whether it is hot or hot, I am persistent. Last year, my personal organizational deposits averaged xxx billion xxx million, time xxx billion xxx million, and marketing loans xxx billion xxx million. Those who ask employees to do it are determined to do it themselves; if they do not do what they want, they should not do it first, lead by example, be a good example, and call on employees, unite employees, and manage employees with a rigorous work style, and care for and care in life. Employees and relatives are sick, bring condolences to the hospital to visit; employees work overtime to arrange overtime meals; important festivals, everyone gather to celebrate; employees have troubles in their work or life, take the initiative to communicate with them. The true feelings ushered in the understanding and respect of the employees. Everyone twisted into a rope, got up early, worked overtime, worked hard, and formed a good atmosphere of "everyone contributes to the light."
V. Preventing risks and strengthening internal control First, establish and improve various rules and regulations. Starting from the basic work, we observe and analyze each link and every detail, establish a post responsibility system, clarify the job responsibility and permission of the post, and pay close attention to the implementation of various systems. In terms of business operations, we should give full play to the role of business executives, implement one-to-one responsibility, establish a system of internal control, and gradually improve various internal management methods to ensure that accounting, cashier, savings and deposit work are carried out in an orderly manner. The second is to promote standardized management. The sales department has set up a standardized management team, which is divided into pieces, responsible for people, and jointly managed. Require employees to strictly abide by various rules and regulations and business operation regulations, and adhere to compliance and legal operations. In the implementation of standardized management work, in accordance with the requirements of standardized management, strengthen the ideological education of employees, seize the key links, and insist on starting from small things. Through the implementation of standardized management methods, it has laid a solid foundation for promoting the business development of the business department and achieving stable operation. The third is to strengthen the "three defenses and one insurance" work. Regularly check the safety fire-fighting facilities to prevent hidden dangers, educate employees to do the rules, and shut down the computer. For the security personnel, they are required to abide by the safety precautions. At 10 o'clock in the evening, a comprehensive inspection of the camp hall and self-service facilities must be carried out to raise the awareness of safety precautions and prevent the occurrence of hidden dangers. The fourth is to strengthen training, improve the professional quality of employees, and guard against moral hazard.

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