Summary of news and publicity work in 2019

2019 is an extraordinary year. In this year, the Olympic Games and the Paralympic Games were successfully held. God Seven successfully asked the world to raise the country's prestige in front of the people of the world. At the same time, in the face of sudden earthquake disasters, the people of the whole country became a city and made earthquakes. The disaster relief has achieved great victories, once again proving the great nationality of the Chinese nation who is unbeaten and unstoppable. That is to say, in this year, the "Urban and Rural Planning Law" was officially promulgated and implemented. This milestone in the history of urban and rural construction in China has realized the transition from the planning declaration stage to the planning code stage. The "Urban and Rural Planning Law" clearly proposes to strengthen public participation and public opinion supervision, emphasizing the attributes of urban and rural planning public policies, which also highlights the urgency and necessity of planning and publicity work, and also proposes new news for our news propaganda work. Requirements and standards.

First, under the leadership and command of the leaders of the bureau, with the support and help of the comrades in the department, we work together and work actively, and strive to put the news and propaganda work of my branch to a new level. Throughout the year, the news propaganda work is mainly divided into three stages:

Exploration stage

The press release at this stage did not form a scale. It mainly relied on the business departments to submit contributions to the media for the work of the department, with little communication and no information integration and re-excavation. The most important thing is that there is no connection and effective communication with the media. Unfamiliar with the characteristics and requirements of the media announcement, many good manuscripts have not been adopted. Therefore, the amount of manuscripts during this period is generally small, with less than 10 articles.

Exploration stage

At this stage, with the attention and support of the bureau leaders, the exhibition center summarizes and analyzes the previous stage of the news propaganda work, clarifies its own work tasks, studies and formulates news propaganda plans and feasibility measures, and increases the intensity of news reporting and excavation. Strengthen communication and exchanges with various media, and repeatedly invite media workers to conduct professional training for information workers of the bureau, and improve the information collection level of information workers.

Specifically taken the following measures:

Internally, the "Exhibition Center Planning and Publicity System" will be formulated, including the discussion system, daily business work promotion process, conference and event promotion process, media communication process, reward and punishment system, etc., which will have a clear regulation for future news and publicity work.

Adhere to the system of science and technology to continue to strengthen the external publicity efforts, through the scientific and technological center to excavate and re-process key points, difficulties, and valuable news, so that it has depth and breadth, and improve the adoption rate of the media.

Intensify business skills training and follow-up assessment system After the experts are invited to our office for professional training in writing, videography and other knowledge, the assessment personnel will be assessed, the training content will be sorted out and summarized, and the training results will be consolidated.

Update and deepen the publicity materials in the bureau to update and process the existing promotional materials, and adopt new situations and means to publicize when necessary.

The corresponding communication mechanism and strategy have also been formulated

Increase contact and communication with the media by strengthening the links and communication between the bureau and the mass media, ensuring the smooth flow of information and ensuring the smooth development of news and information.

At the same time, we deepen the system of invited correspondents and establish effective communication so that news can be timely and accurately reported to relevant media, and jointly released to produce group-based effects.

Establish a feedback mechanism to timely and effectively investigate the dissemination effect of news propaganda, legal propaganda, and planning propaganda, and timely adjust the feedback.

Establish an expert communication mechanism to use existing resources to establish long-term contacts with experts and scholars to provide quality assurance and technical support for future manuscript creation.

In the second half of the year, the exhibition center is preparing to shorten the column publishing cycle, increase the amount of news submissions, and prepare a special edition of the "Regulations on Urban Planning Management."

As of June 16, the bureau broadcasted a total of 48 news articles in various news media, including 23 newspapers, 16 radio stations and 9 television stations.

Gradually mature

In August this year, on the basis of the existing news propaganda work, the comrades in the branch bureaus made persistent efforts to deepen the discussion mechanism and actively write the news materials together with the business department comrades; strengthening the effective communication with the media is a smoother and more efficient news reporting work; Strengthening the project leader system makes news promotion more punctual and targeted.

According to the statistics of the Propaganda Department, as of September 2019, my branch has sent a total of 79 news articles, ranking second in the urban construction work committee system, close to the goal of the mid-year target of 115. The Municipal Management Committee ranked first with 363 and the Land and Resources Bureau ranked third with 67.

Second, after a year of hard work, 2019 news propaganda work will be based on this year's propaganda work from exploration to maturity to the right track, there will be more challenges and opportunities, including:

The new news adoption target will put forward higher and newer requirements for news promotion. The target of news promotion work will reach 165 next year, except for the average of 15 per month in December, that is, 4 news items per week.

More rational use of departmental resources. The work of the business department should gradually become the main content of the news report, focusing on the impact and role of the event, focusing on the problem-solving problems and measures, step by step analysis, and deeper.

More reasonable and optimized promotional resources. News reports will be more rapid and smooth, and the format, content and channels of news and news reports will be more formal, reasonable and accurate. Realize the day's report on the day, the news is not overnight; report one article, no additional communication; keep in touch with the media once a week to learn about the latest developments and news topics.

More familiar with business work. The exhibition center will have a better understanding of the work of the business department, the planning and preparation, the planning and approval, the municipal infrastructure, the planning and enforcement, and other aspects of the work and processes, combined with the interests of the people to report.

Pay more attention to the resource integration ability of the propaganda team. The exhibition center will deepen the project leader system, realize the sharing of news reports and materials among the comrades in the department; the joint creation of news articles; the use of media characteristics to classify and process the news; Send statistics to each other, timely exchanges, mutual communication, and common progress.

In short, I believe that with the help of the leaders of the bureau and the colleagues and colleagues of various departments, the use of news in my branch will be even more advanced, laying a solid foundation for achieving the goal of planning full coverage and planning for the people.