Year-end summary of marketing

I started market work in the xx market from mid-October XX. In the past two months, I have kept in mind the tasks assigned to me by the company, strict self-discipline, diligent study, hard work and hard work, and with the support and cooperation of leaders and colleagues at all levels, the work has achieved certain gains. .

I now report on the physical status of my duties as follows:

I. Performance of duties:

1. When I first arrived at the market, in order to get into the job role as soon as possible, I first understood the specific situation of my market through careful and meticulous market research work, and clearly understood the sales status of our products in this market, and understood the current sales of competing products on the market. situation. In the face of market conditions, diligent thinking, maintain good communication with superior leaders, and learn from leaders and colleagues.

2. Correctly handle the relationship with the dealers in daily work, and always keep in mind the company philosophy of “integrity management, implementation of sales, inheritance and innovation, and mutual benefit”, and “integrity, emotion, responsibility” throughout the overall work. In the middle, we will use our talents, dedication, love, pragmatism, and standard methods to promote the “quality, emotion, and efficiency” trinity model, and regularly do a good job of visiting customers, especially those who are highly loyal to our products. Work, promote products in all channels to fully fulfill the commitment to customers and consumers, establish a good brand image for the company, and lay a good foundation for the long-term development of the company's business in this market.

3. While carrying out the above work, cooperate with the dealers to carry out the promotion of xxx products.

4. In addition to work, strengthen their own learning, link theory and practice, and guide their own market work. Do not rush for quick success, focus on the long-term, adhere to the theory and practice, and carry out market work in a solid manner. As a company market personnel, not only must have the necessary qualities needed for this position, but also need to grasp all aspects of information, maintain a keen sense of the law of the development of things, make ideas and ideas advance with the times, and put theoretical knowledge, market rules and our products. The combination of the actual conditions can make our company's products in an invincible position in the increasingly fierce competition in the liquor market.

5. While maintaining and consolidating existing existing markets and customers, we attach great importance to the development and construction of new markets and new customer networks. It is not enough for the products to be sold in only a few points in the market. Therefore, I am actively working to find opportunities in the Guangyuan area while the Nanjiang market is temporarily stable, and expand our company's brand and products in the area. Awareness and influence, while looking for target customers to develop new markets.

Second, obey the rules and regulations:

1. During the work period, actively study and abide by the company's rules and regulations, report to the competent leaders on a regular basis, and there is no violation of rules and regulations such as demobilization and absenteeism. In the market work, everything starts from the interests of the company and does not make any damage to the company. The matter of interest.

2. At work, most of the problems that exist can be solved through communication; if there are big problems in the work, they can communicate with the supervisors of the superiors in a timely and positive manner; there is no such thing as a good idea; there is no work. A big mistake occurred.

Third, the existing problems:

1. At work, it is still not professional and standardized in the preparation and formulation of sales work plans and implementation plans;

2. Work experience is still shallow. When encountering difficulties and problems in work, it is not calm and calm, and it is easy to produce panic or irritable emotions.

4. Understanding of the market and ideas for future work:

Some people say: "The market is the worst coach. We haven't started the competition until we warm up. The quality of the competition is partly due to our savvy and subjective initiative. But at the same time, the market is also the best coach, no training. It will teach us the opportunity of skills and development. In fact, the most important thing is whether the market participants’ vision is long-term and whether the character can stand the test."

In the course of future work, I will strive to continue to standardize my own behaviors, constantly enrich my business capabilities, and improve my overall quality. Always keep in mind that in the market, I am the representative of the company's image, and every move of the company is directly related to the company's image. Liquor is not only a product, but it carries more culture. We sell it on the market not just a bottle or a piece of white wine, but more about our products. The culture of hosting is brought to market and consumers.

Through this period of market tempering, I firmly believe that through our common struggle, we will set up a “fulcrum” to shake the market and create “potential energy” in order to enlarge the marketing inertia and integrate to form “fist” energy. I hope that one day, our brand Can become a household name, our products will enter thousands of households.

We do have a lot of difficulties now, but we are not poor because we have a foreseeable future!

Five, several suggestions are for reference only:

Marketing strategy

Enhance product sales and brand and product reputation by continuously expanding and improving the terminal network. While ensuring that products are “buy” at more market terminals, we must also ensure that “selling”, “planning and multi-level” “customer-oriented” promotion work. We can't just guarantee that there is water in the channel, but we must do everything possible to find ways to create an "export" that allows water to flow out.

Product structure

Products are the basis of the operation of the terminal market, should be fine and not too many. In the future design process of new products, we should design and produce targeted products for different consumer groups; strive to seek one or two external packaging for market demand, eye-catching, profitable, operability, and profit after investment. Products that guarantee reputational returns are used to seize the end market; depending on the market and consumer needs, different quantities of the same product can be considered to better meet the needs of market terminal sales. In this way, the terminal sales will be more dynamic, the customer relationship will be closer, the product popularity and reputation will continue to improve, and the company's business will also be greatly developed.