Summary of 2019

Article 1:

Time flies, in the blink of an eye xx years have passed, I have been to xx company for a year. This is a stressful and fulfilling year, and xx has witnessed me from scratch. The year since I entered the company on March 8 this year is a process of growth for me. I grew up from a junior student with a shallow experience to a purchasing staff with certain professional knowledge. In the face of this year, all the people of xx company have worked together and united with one heart and one mind, overcoming the difficulties of the market economy downturn this year, and making the company's products new, which is worthy of our pride. We have overcome difficulties and have stood proud of the test.

At the beginning of the year, I came to the xx company as an internship. This is the first step from my school to society and a very important starting point in my life. It is well known that the Purchasing Department is the logistics support for the company's business and is the most important part of the company's entire sales interests. Therefore, I am very grateful to the company and the leaders for their trust in me and put me in such an important position. Looking back on this year, my progress in xx is vivid, and every progress is worthy of my pride. It was because of a good platform and a group of lovely colleagues that I was able to adapt quickly to work and mature step by step.

I am bitter and happy at work, but more is the harvest. I have benefited a lot from this year's work. The ancients said: "There is a light on the paper, and you must know that this must be done." For our fresh graduates, just taking a job is a combination of theory and practice, applying theory to practice and accumulating more theoretical knowledge in practice. It has been a year since. I made a simple summary of the work of this year, reporting on the achievements I made in xx company in one year and my own shortcomings.

First, personal growth:

1. Change in mindset. The school's life is pampered, no need to worry about certain problems, the school's three-point life, learning can keep up, but not at work, in the work, we must consider how to improve work efficiency, how to deal with The relationship with superior leaders, colleagues, and unsatisfactory things at work, we must treat them with a normal heart, and timely change of mindset will make our work smoother.

2. Plan to do things. With a clear plan, the goal is so clear that it won't be lost in the workplace. During the year of the Purchasing Department, I sorted out the work log every day, recorded what I was going to do, and then summarized the completion status. The log seems normal, but it improves the efficiency of your work and the orderly work. degree. It also changed the shortcomings of my lack of system and logic at the beginning of my work.

3, always pay attention to learning. This is a sentence that the tutor told me when I graduated. I didn't say anything to me in this sentence, but I have a deep understanding of it during my work. I first read the purchasing contract carefully in the purchasing department. In the process of finishing, I carefully looked at the contents of the purchase contract. This has greatly helped me to modify the contract in the future. I can directly apply the previous contract model. This result is directly attributed to my attention. In life, as long as you pay attention to learning everywhere, don't always expect others to tell you how to do it. You should learn to think about how you should do it and pay attention to what others do.

4, not to do things small and not. There are different stages in doing big things and small things. If you want to do big things, small things must be done well. This is the stage where I urgently need knowledge and experience. It is necessary to do some cumbersome little things. I tried to do every detail in my work, but I didn't bother it, but I used it as a lecture hall for my quality training. It was because these little things changed my attitude towards work. Small things are worth doing, and things are small, but the process is crucial. At xx, there are a group of colleagues who are willing to help me. During the work, I am open-minded and ask my colleagues. From the simplest electronic components, to product features and market conditions, I have found a way to learn, so that I can improve my ability to work more specifically.

5. Increased awareness. In the past, I only generally believed that purchasing is to buy things, simple money and material transactions, as long as the price is right and the quality is good. Only through work can you know that this simple relationship is not simple. Guaranteeing timely and appropriate quality and price is a requirement that must be met in the procurement process. Entering xx, I first changed my mind about the original incorrect ideas, and unified the ideological and job responsibilities. Special procurement is a very important part of the company's supply chain, requiring us to meet market and production needs. Any mistake can cause economic losses. Therefore, the procurement position requires a perfect person and is valid. I feel that I am still far from the request, but I am approaching this direction step by step. I will become an excellent sourcing worker through my own efforts.

Second, the work:

Since I joined the company, under the careful guidance of the company and department leaders, I quickly integrated into the xx company under the words and deeds of the department colleagues. From the basic material inventory inquiry, to the order, the receipt of goods and other work are quickly started.

To say the experience accumulated this year, I first learned the price of nuclear, regardless of purchasing any kind of material, should be familiar with its price composition before purchasing, understand the source price of raw materials produced by your suppliers, and be accurate for yourself. The nuclear price lays the foundation. When negotiating in this way, we know that we know each other and win every battle. Today's society is an electronic society. As procurement personnel, it is necessary to collect procurement information and geographical differences of materials from different aspects. Only by understanding the market, can we really understand the price positioning of the required products and prepare for the procurement activities.

Communication within the company is very important, especially like me, especially for newcomers to the company. In August, the company's xxx project procurement task came down. This project has special requirements for sheet metal parts and some electronic components. At first, I didn't find this situation. After the order was placed, the problem was sent back to me from the supplier. Even if I communicated with the former colleagues who have been transferred to other departments, I gradually solved these problems. I did not understand clearly and I made a decision. The consequences are very serious. Fortunately, this did not cause economic losses and production delays. This thing makes me understand that communication is very important. Only when you are sure of the decision can you make a loss.

Xx is well known for its strict quality in the industry. An important factor in the yield of finished products is whether the quality of the purchased materials meets the product requirements. Material qualification rate and after-sales service are all part of the quality range. Our requirements for materials are high, and the requirements for suppliers are high. For example, packaging problems, some suppliers' task packaging does not affect the quality of the product, but for us, it is impossible to cover the surface, especially for electronic products, any small flaws may affect the quality. I am sensible and emotional, so that suppliers with different opinions have changed their incorrect views. Xxxx Electronics Co., Ltd. is the main supplier of our company in the connection of plug-ins. Originally, because we have a large number of products purchased there, and there are many products to be supplied, there is a certain problem in the accuracy of incoming materials. However, through the procurement, the joint improvement of quality and the efforts of the suppliers themselves, the labels of each variety of materials, including our material code and specification name, quantity, production date, etc., were basically eliminated. And the label also facilitates our inspection and warehouse storage, killing two birds with one stone. This is just a typical example. Under the communication of updating suppliers and quality, the unqualified rate of electronic components arrival was reduced to less than 1% in the supplier I was responsible for, and the qualified rate of sheet metal structural parts reached 90%, which did not delay the normal production. Nor did it increase our procurement costs.

The control of procurement cost is very important for any company. In the procurement process, I must not only consider the price factor, but also maximize the cost savings and shop around. I also need to understand the operation of each link in the supply chain. To clarify the different characteristics, roles and significance of procurement in each link. As long as we can reduce costs, no matter which link, we will seriously study and discuss methods. Our Purchasing Department follows the principle of placing orders with suppliers according to the order quantity, except for the necessary margin. Under the principle of satisfying the minimum purchase amount of suppliers, we should try not to cause inventory backlog. Avoid the backlog of company operating costs due to inventory. At the same time, we are constantly looking for better suppliers for market changes. For example, the double-headed preset cable of our xxx project has always had high procurement costs, and the original supplier's production method is lagging behind, resulting in occasional failure. In November, I searched for xxxx Electronics Co., Ltd., and found that the company's processing method is more advanced than the original supplier, and can reduce the purchase cost of this network by 25%, from the original 2.0 yuan / pcs to 1.5 yuan / pcs. In November, the xx project supplied by xx Electronics and the two-head preset network cable of two batches of xxx project, the pass rate reached 100%. Reduced the procurement cost of the xx project and improved the product quality. In the second half of this year, the price of metal began to fall. I contacted the supplier in time to reduce the procurement cost of the copper column used in the division card and other projects by 15%. The price of the metal casing of the xxx project was changed by replacing the supplier. 20%. How to ensure the normal supply of production, while reducing costs and ensuring the quality of incoming materials is a question that the purchasing department considers every day. Under the leadership of the department leaders, we will innovate and continuously optimize the supplier resource pool, and timely feedback the market situation according to the selection requirements of technical engineers. Being in the purchasing department, I really feel a lot of pressure, but also the motivation. It is pressure to encourage me to continue to learn and follow up the development of the market. This is very helpful for my personal experience accumulation.

Third, there are insufficient:

I am eager to make some contributions to xx through my unremitting efforts and struggles, but there is still a certain distance from the requirements of the leaders and colleagues for work. For example, my product knowledge, work system and logic can not fully meet the requirements of procurement positions; the ability to respond to market changes is low. In the face of the above deficiencies, in the future, I will conscientiously overcome and carry forward the achievements, learn from advanced learning, strengthen communication with leaders and colleagues, and consciously put myself under the supervision of colleagues, study hard, work diligently, carefully investigate, analyze and summarize Own deficiencies, work hard to complete all tasks with the best working conditions, be a qualified xx employee and complete the progress from procurement to excellent procurement.

Finally, I would like to thank all the leaders and colleagues of the company. I have made progress today without the help and support of everyone. Their cooperation and support have made me successful. In short, in xxxx years, I will continue to learn and work hard with a grateful heart. I want to use all the passion and wisdom to create differences and make my career full of vitality and vitality! I promise to treat my work with sincerity and insight into the micro-service, pursue perfection, create excellence! Work together with everyone, from a new starting point Start and move towards success!

Article 2:

Since the beginning of this year, under the correct leadership of industrial companies, with the strong support and full support of the main business, with the strong support and cooperation of the company’s party committee and the broad masses of employees, I have earnestly implemented the important thinking of General Secretary Jiang Zemin’s "three represents." Study and implement the spirit of the 16th Party Congress, advance with the times, work diligently, be pragmatic and effective, and strive for first-class, and lead all cadres and workers to focus on the center of "based on reform, speeding up development, serving sincerely, and improving efficiency". Transforming ideas, reforming and innovating, relying on the main business, facing the market, strengthening core competitiveness, and diversifying business. After hard work and hard work, it has maintained a good development trend of the company and made certain progress for the sustainable development of the telecom industrial company. contribution. This year, our company completed the annual economic indicators issued by the provincial company two months ahead of schedule, and all the work progressed smoothly. The current duties are as follows:

First, strengthen learning in all aspects and continuously improve the quality of the company's overall team. In the past year, I have been building a learning organization as an important part of team building. I clearly stated that it is necessary to improve the overall quality of employees as a top priority, implement targeted training programs, and strengthen the leadership team and staff team. Efforts will be made to build a business into a learning and knowledge organization.

1. Strive to improve their own quality. As a leading cadre, shouldering the important duties and missions endowed by the party and the people, the party's line, principles, and policies require us to implement it. Therefore, I attach great importance to the study of political theory and systematically study Deng Xiaoping Theory and economic management. Knowledge of the important thinking of the "Three Represents". Have the courage to practice correct study and implementation of the spirit of the 16th National Congress of the Communist Party of China, and firmly implement the party's line, principles, and policies. In the work, correctly publicize and implement the guidelines of superiors, guide their work, standardize their words and deeds, establish a strong sense of responsibility and dedication, closely contact the people, and constantly improve their leadership skills.

2. Pay close attention to the team and cadre team building. The public watched the party members, the party members looked at the cadres, the cadres looked at the team, the upper beam was not under the beam, and the middle beam did not fall down. We attach great importance to the construction of the team and continuously strengthen measures to make the team building along the right track. The first is to seek unity in thought. Adhere to multi-ventilation, diligent consultation, and make work decisions based on the collective wisdom. In the action, we aim at the same goal, each of whom has its own duties and responsibilities, does not shirk, does not slap, and always maintains a first-class work spirit and vigorous fighting spirit, and constantly creates a new situation in work.

3. Make a fuss about the construction of party style and clean government. In view of the characteristics of the company's economy and business, we use various channels and methods to conduct clean government and law-abiding education for non-party members and cadres of our company. For example, when convening a party member meeting, a middle-level meeting, or an office meeting, they should promptly convey the relevant policies and regulations of the higher authorities, and report the corruption cases that occurred in the local administrative departments in a targeted manner so that party members and cadres can learn lessons from them to alert them. effect. At the same time, pay attention to starting from "public" and "clean", strictly demanding ourselves, and publicly promise to employees: only to see who is performing, not to see who is performing, to be fair, to suffer hardship, and to enjoy.

4. Pay close attention to the political thinking and business quality education of cadres and workers. Over the past year, I have organized situation mobilization meetings, business seminars, business training activities, and held commendation meetings and summaries at the end of the year to carry out ideals, convictions, party spirit, and party style education for cadres. Through a series of study propaganda and education, everyone can face the reality and realistically analyze the problem of understanding with dialectical materialism. Everyone realizes that you must work hard and you cannot reflect your own life value without working. All cadres and workers have a solid work style, a good state of mind, a human mind, and a mind-set. Many units are doing their job well, organizing everyone to study science and technology, and to improve the overall quality of employees.

Second, comprehensively promote labor, distribution and institutional innovation, and constantly consolidate the basic management of enterprises. In the past year, I have been able to start from the long-term development of telecom industrial companies. The company has continuously deepened the reform of telecommunications and participated in market competition. In accordance with the requirements of establishing a modern enterprise system, the company has successfully developed a series of operating entities and established the interdependence of the main industries. The strategic pattern of mutual development and common development has laid a solid foundation for promoting the sustained, rapid and healthy development of Jiaozuo Telecom Industry and enhancing its comprehensive strength.

1. Merging the industry and adjusting the organization. This year, in accordance with the requirements and spirit of the higher authorities, the affiliated enterprises will be merged according to the characteristics of the industry, and the company will be cleaned up and standardized. The smooth development of these tasks has adapted to the needs of the reform of the telecommunications system and provided organizational guarantee for the company's second venture.

2. Establish a salary system reform linked to positions and performance. This year, our company has closely promoted the reform of the enterprise's compensation system based on the objectives of clarification of positions, socialization of salaries, performance of bonuses, and welfare diversification. The company's nine talented and talented personnel were hired as middle-level cadres, and the majority of employees found jobs that realized their own value during the competitive recruitment process. Initially established an employment mechanism that can be able to enter and exit, and can fully stimulate the enthusiasm and creativity of employees.

3. Pay close attention to system reform and innovation, and initially establish a system management network. After the institutional adjustment and salary reform, the personnel department timely revised and supplemented the job responsibilities according to the new position, and formulated a new evaluation method and bonus distribution system.

4. Strengthen accounting, improve financial management, and strengthen financial management of enterprises. In particular, this year, corporate assets have been fully revitalized, and efforts have been made to increase corporate income and benefits. Organizing special personnel to examine each of the multi-enterprise enterprises one by one, carefully check all assets and liabilities, clarify the property rights relationship, carry out standardized management, and focus on the comprehensive inventory of the original independent accounting of the debts and debts of the multi-business accounts. . Vigorously carry out the clean-up work of the company's arrears and safeguard the interests of the company. The activities of “increasing revenues and reducing expenditures, improving economic efficiency of enterprises” were carried out, and the control over controllable expenses was strengthened to reduce costs. Formulate and improve a series of management systems, implement comprehensive budget management, revenue and expenditure management, implement the cost management guidance spirit of superiors, strengthen the accounting work of various construction projects, and strictly enforce internal procedures to prevent running, escaping, dripping and leaking. .

5. Pay close attention to safe production and implement safety responsibility objectives. Since the beginning of this year, we have firmly established the ideology of "safety responsibility is more important than Taishan", "safety first, prevention first", and create a good security environment for the development of enterprises. The organization was improved and a safety fire protection letter was signed with each department. The safety management of key types of work and special types of work was highlighted, and the site inspection was repeated several times. The “Safe Production Month” campaign was carried out, and the safety production education and training work was carried out. During the convening of the 16th National Congress of the Communist Party of China, safety self-examination and self-correction activities were carried out several times to ensure that safety work was foolproof.

Third, increase market marketing efforts, and management work to a new level. As a telecom business entity and an integrated logistics support department, I have been able to obey and serve the overall goal of Jiaozuo Telecom's development in the past year. Under the unfavorable external environment in which the main business has greatly reduced the scale of investment, we will take the mechanism innovation as a breakthrough and deepen the three systems. Reform, constantly standardize business management, strengthen the construction of basic systems, and benefit from management. Give full play to its own advantages. While striving to support the service, we will continue to explore the external market, actively explore the market, carry forward the business, and develop the business to external communication operators such as Unicom, Mobile, Luoyang and Jiyuan. In order to open up the construction market, I actively tried to find a way for the Jian'an Office to undertake civil engineering projects such as production buildings and residential buildings of the mobile company, and the urban network reconstruction project, which greatly increased the efficiency of the enterprise.

First, the contribution of advantageous and characteristic industries to economic growth has increased. Jian'an Office is the only wholly-owned subsidiary of the province's Telecom Industrial Company and the only construction and installation engineering industry of the province's telecom industry. It highlights a "strong" character, gives full play to its own advantages, and vigorously develops the external market while serving the main business. Actively participate in competition and increase the proportion of income outside the main business. This year, the mobile production building and its affiliated buildings, civil air defense projects, and the construction of Liwan construction site, a number of installation and decoration, and communication pipeline projects have been completed, achieving a total output value of more than 2 million yuan. In addition, through unremitting efforts, they succeeded in the bidding of the mobile company staff residential building and the Xiyu Village No. 1 residential building. Currently, the two projects are actively preparing for construction, with an estimated total output value of 190,000 yuan. Second, the traditional business grew steadily and met the development needs of the main business. The property management department highlights a real word. This year, I have improved the level of property management and made this work as a systematic project. We have established strict working standards and work processes, standardized and refined every work step, strengthened supervision and assessment, standardized and standardized property work, and created a beautiful, comfortable and satisfactory environment for the main industry. The property department successfully completed the service and preparation of the provincial company's cultural performances held in the city, and the work was well received by the provincial and municipal company leaders. The project construction highlights a superior character. Engineering construction is an important source of income for industrial companies. This year, in the project construction project management, I strictly strengthen the supervision, inspection and assessment in accordance with the project construction management measures to ensure that the design, construction, supervision and other work is high-quality, efficient and on time. Every project must work hard to build a superior project, create a brand, striving for the market, and creating benefits. Focus on coordination with relevant departments of the main business. 2**4 years of engineering investment is small, on the basis of meeting the needs of the main business, we use the geographical advantages to expand outward, and the business goes deep into the line projects of Jiaozuo Unicom and Sanmenxia. This year's final project is a project with a total of 10,000 yuan, and the project is unresolved. The estimated income is 10,000 yuan. The integrated commercial company highlighted a "live" word and actively sold nearly 10,000 phones in consultation with the county telecommunications companies and sales offices in the sales of caller ID phones. In the sales business of various communication products, the door-to-door delivery and passive sales were actively promoted, and the sales revenue continued to grow through effective market research and forecasting. The advertising information business successfully delivered the printing work of "2**4-2**4 years phone booklet", and at the same time established a cooperation intention with advertising media. The computer business has also entered the market, and several businesses have been initially carried out. The supervision design office highlighted a "fine" word, centered on communication construction and economic benefits, and high-quality and meticulous, and successfully completed the tasks assigned by the company's leadership and main business. This year, the survey and design tasks were completed, and the project items were finalized. The final amount was 10,000 yuan, and the newly added communication pipeline hole kilometers, optical cable core kilometers, cable to kilometers, and new poles.

The logistics distribution center is also actively responsible for the logistics service of the company, and actively carries out business and work. This year, we completed the supply of materials for the remaining projects and opened up the business of external telecom operators. We have successively signed supply contracts with Jiaozuo Mobile, Unicom, Xinxiang Mobile, Shangqiu Unicom and Zhengzhou Unicom to achieve sales. Ten thousand yuan.

Fourth, strengthen the construction of the party and group work groups and the construction of spiritual civilization to promote the healthy development of the company. Since the beginning of this year, I have adhered to the work principle of "two civilizations", and strived to strengthen and improve the party building work of enterprises, so that the quality of cadres and workers will continue to improve, ideological and political work will continue to deepen, and corporate office conditions, staff life, and welfare will be improved. The improvement and improvement of the company's core competitiveness has been further enhanced.

First, give play to the core role of the party organization and ensure the full completion of the company's goals. In the past year, the party organizations of the company have fully played the role of political core and fighting bastion. The party building work has been further strengthened, the responsibility system for party style and clean government construction has been implemented, the supervision and control mechanism has been strengthened, and the enterprise open system and democratic evaluation cadre system have been adhered to. Actively promote the building of democratic politics, the core role of the party organization and its cohesiveness and combat effectiveness are constantly improving. The second is to strengthen the ideological and political work of enterprises and create favorable conditions for the company's reform and development. Over the past year, the party organizations of the company have continued to study Deng Xiaoping Theory and the important thinking of the "Three Represents." In particular, the organization and study of the spirit of the 16th National Congress of the Communist Party of China have been carried out extensively. The company has carried out a series of activities on the theme of "learning the 16th National Congress of the Communist Party of China and creating greater achievements". Through extensive and diverse activities, the majority of cadres and workers are learning. In the process of implementing the spirit of the 16th National Congress of the Communist Party of China, we think about, measure and examine our own work, thus further strengthening the belief that development is the last word, consciously and seriously finding gaps and deficiencies, and working hard to improve them in our work. The third is to actively advocate the construction of learning-oriented enterprises and do a good job in the training of middle-level cadres. The new system and competitive environment require enterprises to continuously innovate working methods and management methods, adjust business strategies, and find new growth points for enterprise development. To this end, the company actively advocates the construction of learning-oriented enterprises, and the training of middle-level cadres as an important task. In the past year, the middle-level cadres have been systematically trained on a number of times. The training focuses on the knowledge of business management and business decision-making, and emphasizes the cultivation of team spirit. Through learning, the middle-level cadres have a new understanding of the core and role of enterprise management, and have a deeper understanding of market concepts, talent concepts and the development trend of the telecom industry in the new century, and promote the continuous improvement of the quality of middle-level cadres. To lay a solid foundation for the sustainable development of enterprises. Fourth, the role of the union's bridges and ties has been further developed. In the past year, the trade unions and the Communist Youth League have actively participated in the reform and development of enterprises, and in accordance with their own characteristics and advantages, in the form of employees and youths, they have conveyed the party’s principles and policies, the major decisions and spirits of enterprises to every employee, and materialized In action. While doing a good job in retiring employees' ideological and stable work, ideological propaganda, cultural and sports entertainment, and safeguarding the legitimate rights and interests of employees, the trade union earnestly performed various functions, carried out labor competition and rationalization proposals collection activities around the production and operation of enterprises, and organized various cultural and sports activities. Enrich the cultural life of employees.

In short, in the past year, I have been strict with self-discipline, self-discipline, and use my own leading role to improve the understanding of employees in terms of thinking. The actions are strictly regulated by the system. The effect is widely used to supervise the society and lead the staff to actively carry out various reforms. Due to careful planning and ideological and political work, I am at home because of my lack of self-interest and integrity. Therefore, all the workforces have been stable and their work has not been reduced. This has shown great understanding and support for the reform. Under my leadership, the company's employees take the continuous development and construction as their responsibility, relying on the main business, serving the main business, facing the market, and opening up the market as the management tenet. We are determined to reform, innovate and standardize the operation, and have made great achievements for telecommunications. The main business provides quality and efficient services. And in the self-development, self-improvement, and expand the business space, took a gratifying step.

2**5 years is another crucial year, and the task of development is very urgent. This requires me to be prepared for hard work in thinking and acting. We believe that under the correct leadership of the superior company, with the joint efforts of all the employees, we will work harder and harder, work together, and work hard to create a more brilliant performance!

Article 3:

This year, under the correct leadership of the company, with the full support of all departments, and with the joint efforts of all the colleagues in the store, the XX store has been constantly innovating, actively exploring and achieving certain results. Now we will summarize the work this year. .

I. XX Overview

Located in the northern part of Yizheng City, X× Town is located at the junction of two provinces and four cities. It enjoys convenient transportation, a large floating population and a large number of migrants. The town has a population of 48,000, of which the resident population is 6000. At the beginning of 2004, XX Town was named as a national key town and 94 key central towns in Jiangsu Province. Its popularity has soared, and it is typical in 11 townships and towns around Yizheng City. Demonstration significance.

Second, XX market situation analysis

Mobile companies have entered the XX market for several years. In the market for rushing to the beach and increasing market share, some preferential policies have been introduced and some measures have been taken, but they have always had little effect. After we arrived at Dayi this year, we immediately went to the village to enter the household, communicated with people from all walks of life, and conducted in-depth and meticulous research to find the crux. Through research, we believe that the reasons are as follows: First, China Unicom penetrated the market early, paid attention to the general consumer groups, seized the opportunity, and won the "cake" that was not obvious at first. Although mobile is an old brand, the first user to use a mobile phone has chosen mobile. The mobile phone is a luxury and a symbol of identity. However, with the development of the economy and the advancement of society, mobile phones have also entered the homes of ordinary people and become daily communication tools. Unicom seized this favorable opportunity and when it did not see the mobile sales department in the market town, it will sell sales outlets in the densely populated area of ​​Dayi Town. Second, Unicom's propaganda is in place and has a high reputation. Unicom's publicity mainly focuses on the sales point and launches an all-weather three-dimensional publicity campaign. Third, China Unicom's sales mechanism is flexible. Datong's Unicom sales outlets are mainly based on personal business, and its benefits are directly linked to the personal interests of the operators, prompting all the individuals of the copyrights of the business secretaries 114 to continuously tap customer resources and expand business. Fourth, China Unicom has continuously launched a low-cost package for mobile to attract consumers' attention. The city call fee is 2 cents lower than the mobile per minute, and the purchase of cdma to send mobile phones has caused us to lose a lot of users. Fifth, China Unicom's number segment is more "good" and easy to remember, thus winning some users, even mobile users.

For a long time, China Unicom's share of XX has remained high. As of April 2006, the number of users and the proportion of the three operators of XX are:

Looking at the essence through the phenomenon, it is not difficult to draw a conclusion. The overall situation of Yizheng Mobile in Dayi Town can only be said to be slightly better than Unicom and Telecom, but in government agencies and administrative villages, the share of mobile is relatively low.

Although the government consumer group is only a small part of the entire XX consumer market, its social radiation effect is obvious. It reflects precisely the epitome of the communication consumer market. We cannot ignore it and cannot ignore it. Its potential value is worth exploring. The infinite business opportunities we have to capture must be captured. It is undoubtedly more forward-looking for the company to be a government business consumer. It is a strategic business.

Third, recent work

It is our responsibility to change the status quo of the mobile market share, enhance the company's market brand image in XX, and increase the company's operating income. To this end, we have made some active and effective explorations and attempts, starting with the government consumer groups, and developing government consumer groups as the fulcrum to actively expand the market. Our approach and experience are:

Seizing the opportunity and firmly grasping the initiative is the first to seize the market. After we arrived in XX this year, we learned that although China Unicom has a high market share among government consumers, Unicom has not stabilized this consumer group. It has not yet introduced preferential policies for the government, and there are rare market opportunities, so the market is expanded. The possibility is relatively large. On the basis of full investigation, we firmly establish the concept of not waiting for us, positioning the government consumer groups as strategic “highlands” and preparing for a tough battle. Make a decisive attack, first-in, and passive to take the initiative, seize the opportunity, and master the air superiority.

Support for preferential policies is the basic guarantee for capturing the market. Since the beginning of the work, the company leaders have given us more policy support. The market is competition. The key to competition is price and service, and the core is price. Under the concern of the company's leaders, with the strong support of various departments, the XX town government group's consumption-related preferential policies were initially introduced. Simply put, it is “a year and a half year, and don’t want money.” "Depression", we have obtained the basic guarantee for the government's "highland", and also added enough confidence for the in-depth work.

Getting support from local leaders is an important guarantee for capturing the market. After XX, with the support of the company's leaders, we made initial contact with the main leaders of the town, infiltrated bit by bit, constantly cultivated and consolidate feelings, actively strive for the support of the main leaders of the town, and transform the market competition into administrative promotion, and the level-level levels are open. , thus opening up the green channel to capture the "highlands."

Strong public opinion propaganda is an important means of capturing the market. In order to further enhance the mobile brand image, we strive to create a strong public opinion atmosphere, promote innovation in the propaganda and propaganda, not unconventional, focus on the process, and pay more attention to effectiveness. First, the promotion of visual space is uninterrupted. Pulling banners, issuing leaflets, and placing cards are an important part of daily work. The second is to highlight the propaganda policies of the government consumer groups, issue more than 500 leaflets, issue them in a targeted manner, and actively connect with the government office, asking them to help us publicize. The third is to highlight and promote our products. Compare the advantages and compare the results. By contrast, we let more consumers recognize us and recognize our mobile brand. The fourth is to go deep into the rural front, communicate face-to-face with the majority of village cadres, touch them with the utmost sincerity and patience, attract them with the benefits they see, and stabilize them with good service. Through publicity, we are more familiar with the situation at the grassroots level and have a deeper understanding of the Dayi market. We found that the mobile brand has a good consumption base in Dayi, and the customers have a good reputation for mobile signals, especially those in remote areas, which makes us more confident in doing a good job.

Service innovation is a powerful move to capture the market. How to interpret the connotation of service, our understanding is: on the one hand, we must continuously improve the quality of service, form the core competitiveness of mobile brands, establish service is business, service is the concept of efficiency; on the other hand, the content and form of service should be timely Progress, we must continue to innovate. In early May, we began to officially start this work. Through many aspects of understanding, to convert some Unicom users into mobile users, we must do a better job. For example, the government consumer group is more picky about the number, and the ordinary number is almost unattractive. To this end, we seek the opinions of some government officials and actively take two-way interactive measures. One is to select some number segments for their choice. The second is to select the same number as the family number according to individual needs. We also have reason to believe that having the same number as the home phone number should become the most stable customer. Third, after selecting the number, we will send the card to the customer in the first time, even if the weekend is no exception.

Thanks to the correct decision-making and effective measures, our efforts have finally paid off as they should. By the end of May, the number of mobile users in the government's consumer population has risen sharply. The statistics are shown in the table below.

Fourth, the next work concept

Although we have achieved certain results, we know that the market means competition and seizes the opportunity, and does not mean that this market is permanently occupied. In this sense, we have only taken the first step, just a starting point, and there is more work that we need to do.

First, the government's telephone directory printing and printing work was quickly implemented. On the one hand, existing customers were stabilized, and on the other hand, targeted advertisements were inserted to further promote mobile brands.

The second is to improve the service of the government group's consumption line, and to make up for it, to prepare for the development of Da Yi's full-market market.

Third, while stabilizing customers, be prepared to fight a war, because competitors will take corresponding measures, we must actively respond to challenges.

The fourth is to find ways to develop the Dayi Education Consumer Group and the Health Consumer Group. There are more than 480 faculty members in the town, there are about 300 mobile phone users, more than 100 employees in the health system, and two consumer groups and existing government consumer groups are formed, thus forming three stable consumer groups and improving the overall situation. The mobile market has a share.