Website entrepreneurship plan
[keyword]
Legend, fantasy literature, virtual team
Description:
Fantasy literature: refers to the popular fantasy, fantasy, sci-fi, martial arts and other literary types. We believe that the commonality of these literary types reflects human dreams and fantasies. Therefore, the use of "fantasy literature" is a general introduction. Of course, there are other literary types, which are not examples here. Virtual team: Different from the traditional team, it is characterized by not collaborating on tasks in the same place, reflecting the characteristics of the network, and consisting of members who share the same interests, the same ideals, and are willing to work together.
[Project Description]
1 Website development goals and objectives: Inherit and promote China's excellent traditional culture, based on the Internet, establish a smooth platform for readers, authors, and publishing media to communicate in a three-way manner; based on Chinese, facing the world, and strive to create a fantasy culture brand with Chinese characteristics. 2 Products and services provided by the website:
1) Original text of domestic first-class fantasy literature;
2) Domestic first-class original text transformation and reconstruction services;
3) Co-creation planning and online game background planning for large fantasy works;
4) Fantasy works review activities planning and writing packaging;
5) Fantasy literature book planning, related magazine column planning;
6) Cultural hot event planning; 3 website culture concept
1) Learning power - the concept of growth. Whether it is the individual team, the project team, or the team as a whole, there is a unified consciousness of continuous learning. Only by continuous learning can we grow up and grow up, so that we can seize it when the opportunity comes, and overcome it in the face of difficulties.
2) Innovation - the concept of innovation. Innovation is the core content of competitiveness. Innovation is the symbol of distinguishing others. Different from others is the meaning of existence. At the same time, the consciousness of innovation is the necessity of walking in front of others.
3) Imagination - Imagine an infinite concept. Nothing dare not think about it. The most fundamental purpose of the existence of the website is to prove to the world that the Chinese nation has never been a nation lacking imagination. In the history of Chinese literature, there has never been a lack of magnificence and grand imagination. As a descendant of the dragon, there should be cultural pride. It is better to use your own efforts to prove this pride.
4) Planning power - the concept of analysis. Planning is an important part of the whole project, and it is a prerequisite for the success of a project. It includes correct analysis of the environment, weighing the pros and cons, seizing the opportunity, and rational planning.
5) Cohesion - the concept of solidarity. In the Internet and the ocean, people have loneliness. We call it an islanding effect. By using the Internet to unite people with the same interests, interests, and ideals, we can form an island effect with economies of scale.
6) Execution - the concept of execution. If you have a good idea, you can't let it always linger in your mind. Only if it is implemented in practice, it will be implemented unswervingly, and it will really bear fruit.
7) Sustainability - the concept of persistence. There is only one method of success, that is, persistence. Regarding the goal, no matter how fast or slow you are, you can always reach the goal if you persist.
We believe that the development of a good team and the sound operation of a website are inseparable from the above concepts, and these concepts are not independent but closely related. 4 website management mode.
Manage websites in virtual team mode. Compared with the traditional team, the virtual team has the talent advantage; the information advantage, the efficiency advantage and the cost advantage. The virtual team distinguishes the traditional team from the bottom up and the single management mode. This mode is beneficial to give full play to the team members' initiative and everyone. Taking the website as the home, we can truly complement each other's advantages, and can make full use of the characteristics of fast network information transmission and resource sharing, and carry out various affairs of the website scientifically, democratically, quickly and effectively. Specifically, the specific management of the legendary team mainly adopts the responsibility system of the website affairs project and the share distribution cooperation system.
[Project feasibility]
The external environment of a website development
Throughout the ages, openness and conservatism, unity and competition are the eternal themes, and today the color of this theme is even more dazzling under the conditions of the Internet. Looking at the world today, the competition in politics, economy and military is getting more and more fierce. The result of the collision may be melting, maybe, it is a spark! We have to admit that we live in a very exciting world. The collision of all aspects, the root cause, often comes from ethnic differences and cultural differences. The "The Lord of the Rings" trilogy has made the public including China dumped; Harebert has made countless Chinese children crazy; Korean games, Japanese animation is nourishing the generations of China nowadays. The experience of history tells us that the local culture must once again wake up and rise up under the weight of foreign culture. A new generation of cultural explorers will create cultural legends with Chinese characteristics! After joining wto, publishing, newspapers and magazines will bear more and more pressure in fashion, modernity, fashion, etc., while local, reflecting the wisdom of ancient Chinese history In the field of cultural products, relatively speaking, there is less competition pressure. One is because this culture is rooted in this land, and it has enough appeal and affinity; the second is that there are a large number of advocates and consumer groups. For example, the Chinese martial arts culture, we see the good situation of the development of "martial arts" and its group, and the birth of more and more martial arts magazines, which shows that the market prospects are optimistic. Moreover, we have also seen that as a native martial arts culture, with the advanced expression of the film, it has entered the United States' Hollywood, and the movie "Hacker" is a testimony. Therefore, local cultural products have relatively more room for development. Under the premise of increasing international influence of Chinese culture, it is possible to go out of China and move on to the international arena. Our legend is to use this as a firm foothold, to tap China's excellent traditional culture, and to embody the characteristics of the times. This will be the space for our legendary survival and development. All our efforts are to constantly broaden this space. The reality tells us that it is not our culture that is too old-fashioned, nor that our culture is not cool enough, but that we lose ourselves in the wave of blindly worshipping foreign cultures, and we will not dig. As everyone knows, the theoretical roots of the warriors in the "Star Wars" in the United States are the "qi" of Chinese Taoists. As everyone knows, the importance and importance of Japanese animation to the "Three Kingdoms" bring them many economic benefits. shame. Therefore, in the early days of the development of the legendary website, a lot of energy will be put into the excavation of traditional culture. We are very confident: Obviously, the work of the legend is not without the rice, we are faced with an inexhaustible Jinshan. Of course, we do not always reject Western culture. Chinese culture has always been a broad and open cultural system. We will combine the future culture and aesthetic development trends, and strive to absorb the essence of Western culture and strive to create cultural products with the characteristics of the times. Looking at the reality of the Internet, in recent years, the original website of online literature has sprung up, and the Chinese original nets like the dragon's sky, magic sword, starting point, climbing and so on have developed steadily, proving that the network has gathered a huge network. Creative group, the majority of reading groups. These are the foundations of the market. The internal environment of the development of the website 1 The website was established on XX/8/28 and has been in development for half a year. The website has begun to take shape and has certain influence in the industry.
2 has a first-class original human resources team in this field, with a certain originality;
3 Legendary website management system is gradually improving.
4 Legends In addition to the original team of comment groups, film and television groups are actively preparing for construction. [Market potential]
A fantasy literature market analysis
1XX Year Fantasy Literature Market Review
For a long time, martial arts novels have always led China's fantasy literature market. Although it has gradually become a thin and weak mountain in the case of foreign invasions, it still persists stubbornly. At the same time, in order to fight against fantasy, the fantasy derived from martial arts is Huang Yi. It was a real fire.
In the spring of XX, the Spring Breeze Literature and Art Publishing House operated "Fantasy City" with a starting line of 200,000. It has achieved great success, beautiful language, anime style, and young authors. These hot spots have made the young readers fall for it.
In the XX magazine market, although there are Chengdu "Dream" and Guangzhou "Fantasy", the first phase of this year's "Fantasy", half price to benefit readers, showing the confidence and strong market of China's fantasy market. Marketing ability.
The starting point, the magic sword, the Chinese-language original website have introduced e-book plans, bypassing the rigid policy of physical publications, and injected a strong heart into the network creation.
2 Current fantasy literature market characteristics:
1) Gathered a large network of original groups, but mostly interested, amateur players; gathered a large network of reading groups, but also more interest, blindly follow the trend.
2) Investors lack trust in the fantasy literature market, lack of knowledgeable investors, can not use the good public foundation to guide and expand the market; lack of corresponding professional excellent operation team to operate. To sum up, it is generally "there is no market", and this point, in vain makes piracy profit. Second fantasy literature market forecast
1 The reform of the publishing policy in the next few years is eager to bring a powerful impetus to fantasy creation.
In XX, the reform of the newspapers first reported the operation in the party and government organs. I believe that there will be more flexible and pragmatic reform policies in the future. At this time, the policy environment of the fantasy literature market will be greatly improved and the market will be activated.
2 The attention of investors has increased. The flow of capital tends to flow to places with high profits. It is believed that the lucrative profits of the fantasy literature market will increasingly attract the attention of investors.
3 The maturity of authors, readers, and comments will directly promote the benign development of fantasy literature.
[Business Plan]
1 overall policy: repair internal strength, strengthen yourself, make friends, wait for the opportunity. 2 The road to development:
1) Core team development: This is internal strength, which is the root of the legendary flexibility, maneuverability and strong performance. Solve the problem of trust, strengthen communication, and clarify the division of labor is the general outline of the overall management of the team.
2) Legendary website development: This is external work, face, is the power of appeal, is the most important material means of concentrating the attention of the network, and is the platform for the legendary team to communicate with all aspects. From a formal point of view, the legendary website is about to go through three stages:
a forum-based website model: to select talents in forum positions, strengthen the originality of the legend, comment and other aspects;
b Become an exchange-based website model with certain functions: for example, provide free information platform for supply and demand of documents; create a legendary creative brand; organize professionals to comment on various aspects of the fantasy literature market, form a legendary review brand, organize and advocate Good academic atmosphere.
c to promote the legendary core cultural concept, that is, the comprehensive professional large-scale website with Chinese fantasy culture. This phase will provide more and more comprehensive services. At this stage, I hope to have the power to guide the market demand.
The plan under the network conditions, the plan is far less than change, so the business plan can only be short, medium, long-term plans, mostly empty talk, our attitude is to boldly do, perfect in action.
Legend, fantasy literature, virtual team
Description:
Fantasy literature: refers to the popular fantasy, fantasy, sci-fi, martial arts and other literary types. We believe that the commonality of these literary types reflects human dreams and fantasies. Therefore, the use of "fantasy literature" is a general introduction. Of course, there are other literary types, which are not examples here. Virtual team: Different from the traditional team, it is characterized by not collaborating on tasks in the same place, reflecting the characteristics of the network, and consisting of members who share the same interests, the same ideals, and are willing to work together.
[Project Description]
1 Website development goals and objectives: Inherit and promote China's excellent traditional culture, based on the Internet, establish a smooth platform for readers, authors, and publishing media to communicate in a three-way manner; based on Chinese, facing the world, and strive to create a fantasy culture brand with Chinese characteristics. 2 Products and services provided by the website:
1) Original text of domestic first-class fantasy literature;
2) Domestic first-class original text transformation and reconstruction services;
3) Co-creation planning and online game background planning for large fantasy works;
4) Fantasy works review activities planning and writing packaging;
5) Fantasy literature book planning, related magazine column planning;
6) Cultural hot event planning; 3 website culture concept
1) Learning power - the concept of growth. Whether it is the individual team, the project team, or the team as a whole, there is a unified consciousness of continuous learning. Only by continuous learning can we grow up and grow up, so that we can seize it when the opportunity comes, and overcome it in the face of difficulties.
2) Innovation - the concept of innovation. Innovation is the core content of competitiveness. Innovation is the symbol of distinguishing others. Different from others is the meaning of existence. At the same time, the consciousness of innovation is the necessity of walking in front of others.
3) Imagination - Imagine an infinite concept. Nothing dare not think about it. The most fundamental purpose of the existence of the website is to prove to the world that the Chinese nation has never been a nation lacking imagination. In the history of Chinese literature, there has never been a lack of magnificence and grand imagination. As a descendant of the dragon, there should be cultural pride. It is better to use your own efforts to prove this pride.
4) Planning power - the concept of analysis. Planning is an important part of the whole project, and it is a prerequisite for the success of a project. It includes correct analysis of the environment, weighing the pros and cons, seizing the opportunity, and rational planning.
5) Cohesion - the concept of solidarity. In the Internet and the ocean, people have loneliness. We call it an islanding effect. By using the Internet to unite people with the same interests, interests, and ideals, we can form an island effect with economies of scale.
6) Execution - the concept of execution. If you have a good idea, you can't let it always linger in your mind. Only if it is implemented in practice, it will be implemented unswervingly, and it will really bear fruit.
7) Sustainability - the concept of persistence. There is only one method of success, that is, persistence. Regarding the goal, no matter how fast or slow you are, you can always reach the goal if you persist.
We believe that the development of a good team and the sound operation of a website are inseparable from the above concepts, and these concepts are not independent but closely related. 4 website management mode.
Manage websites in virtual team mode. Compared with the traditional team, the virtual team has the talent advantage; the information advantage, the efficiency advantage and the cost advantage. The virtual team distinguishes the traditional team from the bottom up and the single management mode. This mode is beneficial to give full play to the team members' initiative and everyone. Taking the website as the home, we can truly complement each other's advantages, and can make full use of the characteristics of fast network information transmission and resource sharing, and carry out various affairs of the website scientifically, democratically, quickly and effectively. Specifically, the specific management of the legendary team mainly adopts the responsibility system of the website affairs project and the share distribution cooperation system.
[Project feasibility]
The external environment of a website development
Throughout the ages, openness and conservatism, unity and competition are the eternal themes, and today the color of this theme is even more dazzling under the conditions of the Internet. Looking at the world today, the competition in politics, economy and military is getting more and more fierce. The result of the collision may be melting, maybe, it is a spark! We have to admit that we live in a very exciting world. The collision of all aspects, the root cause, often comes from ethnic differences and cultural differences. The "The Lord of the Rings" trilogy has made the public including China dumped; Harebert has made countless Chinese children crazy; Korean games, Japanese animation is nourishing the generations of China nowadays. The experience of history tells us that the local culture must once again wake up and rise up under the weight of foreign culture. A new generation of cultural explorers will create cultural legends with Chinese characteristics! After joining wto, publishing, newspapers and magazines will bear more and more pressure in fashion, modernity, fashion, etc., while local, reflecting the wisdom of ancient Chinese history In the field of cultural products, relatively speaking, there is less competition pressure. One is because this culture is rooted in this land, and it has enough appeal and affinity; the second is that there are a large number of advocates and consumer groups. For example, the Chinese martial arts culture, we see the good situation of the development of "martial arts" and its group, and the birth of more and more martial arts magazines, which shows that the market prospects are optimistic. Moreover, we have also seen that as a native martial arts culture, with the advanced expression of the film, it has entered the United States' Hollywood, and the movie "Hacker" is a testimony. Therefore, local cultural products have relatively more room for development. Under the premise of increasing international influence of Chinese culture, it is possible to go out of China and move on to the international arena. Our legend is to use this as a firm foothold, to tap China's excellent traditional culture, and to embody the characteristics of the times. This will be the space for our legendary survival and development. All our efforts are to constantly broaden this space. The reality tells us that it is not our culture that is too old-fashioned, nor that our culture is not cool enough, but that we lose ourselves in the wave of blindly worshipping foreign cultures, and we will not dig. As everyone knows, the theoretical roots of the warriors in the "Star Wars" in the United States are the "qi" of Chinese Taoists. As everyone knows, the importance and importance of Japanese animation to the "Three Kingdoms" bring them many economic benefits. shame. Therefore, in the early days of the development of the legendary website, a lot of energy will be put into the excavation of traditional culture. We are very confident: Obviously, the work of the legend is not without the rice, we are faced with an inexhaustible Jinshan. Of course, we do not always reject Western culture. Chinese culture has always been a broad and open cultural system. We will combine the future culture and aesthetic development trends, and strive to absorb the essence of Western culture and strive to create cultural products with the characteristics of the times. Looking at the reality of the Internet, in recent years, the original website of online literature has sprung up, and the Chinese original nets like the dragon's sky, magic sword, starting point, climbing and so on have developed steadily, proving that the network has gathered a huge network. Creative group, the majority of reading groups. These are the foundations of the market. The internal environment of the development of the website 1 The website was established on XX/8/28 and has been in development for half a year. The website has begun to take shape and has certain influence in the industry.
2 has a first-class original human resources team in this field, with a certain originality;
3 Legendary website management system is gradually improving.
4 Legends In addition to the original team of comment groups, film and television groups are actively preparing for construction. [Market potential]
A fantasy literature market analysis
1XX Year Fantasy Literature Market Review
For a long time, martial arts novels have always led China's fantasy literature market. Although it has gradually become a thin and weak mountain in the case of foreign invasions, it still persists stubbornly. At the same time, in order to fight against fantasy, the fantasy derived from martial arts is Huang Yi. It was a real fire.
In the spring of XX, the Spring Breeze Literature and Art Publishing House operated "Fantasy City" with a starting line of 200,000. It has achieved great success, beautiful language, anime style, and young authors. These hot spots have made the young readers fall for it.
In the XX magazine market, although there are Chengdu "Dream" and Guangzhou "Fantasy", the first phase of this year's "Fantasy", half price to benefit readers, showing the confidence and strong market of China's fantasy market. Marketing ability.
The starting point, the magic sword, the Chinese-language original website have introduced e-book plans, bypassing the rigid policy of physical publications, and injected a strong heart into the network creation.
2 Current fantasy literature market characteristics:
1) Gathered a large network of original groups, but mostly interested, amateur players; gathered a large network of reading groups, but also more interest, blindly follow the trend.
2) Investors lack trust in the fantasy literature market, lack of knowledgeable investors, can not use the good public foundation to guide and expand the market; lack of corresponding professional excellent operation team to operate. To sum up, it is generally "there is no market", and this point, in vain makes piracy profit. Second fantasy literature market forecast
1 The reform of the publishing policy in the next few years is eager to bring a powerful impetus to fantasy creation.
In XX, the reform of the newspapers first reported the operation in the party and government organs. I believe that there will be more flexible and pragmatic reform policies in the future. At this time, the policy environment of the fantasy literature market will be greatly improved and the market will be activated.
2 The attention of investors has increased. The flow of capital tends to flow to places with high profits. It is believed that the lucrative profits of the fantasy literature market will increasingly attract the attention of investors.
3 The maturity of authors, readers, and comments will directly promote the benign development of fantasy literature.
[Business Plan]
1 overall policy: repair internal strength, strengthen yourself, make friends, wait for the opportunity. 2 The road to development:
1) Core team development: This is internal strength, which is the root of the legendary flexibility, maneuverability and strong performance. Solve the problem of trust, strengthen communication, and clarify the division of labor is the general outline of the overall management of the team.
2) Legendary website development: This is external work, face, is the power of appeal, is the most important material means of concentrating the attention of the network, and is the platform for the legendary team to communicate with all aspects. From a formal point of view, the legendary website is about to go through three stages:
a forum-based website model: to select talents in forum positions, strengthen the originality of the legend, comment and other aspects;
b Become an exchange-based website model with certain functions: for example, provide free information platform for supply and demand of documents; create a legendary creative brand; organize professionals to comment on various aspects of the fantasy literature market, form a legendary review brand, organize and advocate Good academic atmosphere.
c to promote the legendary core cultural concept, that is, the comprehensive professional large-scale website with Chinese fantasy culture. This phase will provide more and more comprehensive services. At this stage, I hope to have the power to guide the market demand.
The plan under the network conditions, the plan is far less than change, so the business plan can only be short, medium, long-term plans, mostly empty talk, our attitude is to boldly do, perfect in action.
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