Corporate company publicity plan

Summary:
The main role of the bulletin board is to promote the company's internal culture, strengthen discipline, publish the latest information and sublimate publicity and education for employees, etc. In order to achieve the unity of the company's employees' thinking and actions, to achieve discipline, law-abiding, and everyone. Love the company, so that the brand awareness to enter the first line.
Propaganda is an indispensable part of the company's internal culture. In particular, large companies should pay more attention to the company's propaganda work. And the publication of information must be strictly checked. Advocacy is an example. The poor announcement is It is a shocking effect. Some examples are used for educational purposes. Some knowledge is transmitted to improve the cognitive level of employees.
At present, our company has stepped into small and medium-sized enterprises from small companies, but there are many shortcomings in management and corporate culture. This requires us to base ourselves on the present and grasp the long-term interests. Then propaganda becomes one of them. An indispensable job.
Display window, blackboard newspaper propaganda requirements:
1. Pay attention to its propaganda role, and carry out propaganda activities within the company around the promotion of the company's brand meaning cultural content.
2, the window display, blackboard newspaper production requirements are rich in content, novel form, close to life, and strong readability.
3, the window, the blackboard newspaper in principle, replace the first month. Don't have old traces in every issue.
4, the bulletin column in the window requires daily updates, mainly to announce the company's major issues and daily company production violations.
5, each period of the board should be backed up collection.
This project plans to plan the following for our company:
First, the department structure:
Propaganda itself is a difficult task. It requires people who are engaged in propaganda to have higher standards in painting, calligraphy, writing, etc. In addition to this, they can be good at things, have a strict work style, and be good at modifying manuscripts and knowledge. It is characterized by a wide range of aspects. Therefore, it is quite difficult for a person to handle this matter alone. It is best to be responsible for one department, and other departments to actively participate, or to force the task.
The main person in charge: requires a wide range of knowledge, has the ability to review manuscripts and manuscripts, and has other qualities necessary for publicity, and can be based on long-term and macro-control.
Other personnel: special painters, calligraphers, editors.
According to the current situation, we can only adopt the method of appointing the main person in charge and apportioning tasks. However, in the future, we must adopt the above model when entering the formal large company model. This can be adapted to the needs of different stages of enterprise development.
Second, the necessary tools for publicity:
Window: It is a carrier of information and part of public facilities. Considering that the outdoor billboards are subject to wind and rain, use cement construction with windshield and add latches and keys on the back side to prevent damage. The requirements are suitable for the general population height.
Brush tools: ordinary pencils and b-type, hb-type sketch pens, 2 large and medium-sized models of each brush, 3 artisan pens, 1 large and medium-sized models, soft paint brush, large and medium size specifications Put.
Paper: a0 model paper stack: white / pink / red. And other special needs paper, when needed.
Pigment: ordinary advertising pigments, ink.
Other equipment: 1 set of palette and palette knife, 1 long ruler, 1 set of large triangles, 1 pair of scissors, 1 eraser, 1 box of blades, 1 bottle of paste, 1 bucket of size, poster reference book At least one, a rag, a pair of sleeves. Office propaganda room, a table for propaganda painting and writing, a toolbox cabinet, a propaganda content plan for purposeful publicity, propaganda activities must have a plan.
The propaganda of each issue must indicate "the first few issues", "a certain day of the month of a certain year", and the words "×××××" are used to show the formality.
The general content of the promotion is: company profile, development history, meaning of brand logo, market positioning, important contents of employee handbook, code of conduct, requirements and significance of each process, announcement of violations, commendation of good deeds, knowledge of fishing gear, latest decisions, newspapers, Industry market trends and so on can improve the quality of employees, improve employee productivity and strengthen discipline or theoretical knowledge.
The propaganda layout consists of three basic parts: the title, the body and the payment. This is formal and beautiful, and the three are indispensable.
The promotion of the promotion content must be at least one week in advance, so that there is sufficient preparation time before it is possible to handle the matter well. The publication of the extraordinarily important matter needs to be reviewed by the leader and is only a sketch of the plan, which is based on actual adjustment.
Fourth, the processing method of the previous issue.
The last issue of the newspaper has a valuable collection, and it will serve as a reference for further publicity in the future.

Corporate company publicity plan

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