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Company development strategy planning

Forge ahead, climb the peak What is the key to business survival? In the end, it is the market and profits. Without the market, there will be no profit. Without profit, the enterprise will not survive. When leaders need to have prestige and have a people-based foundation, they must have something to do, and they can lead all employees in the company to create as much profit as possible, so that the money in the pockets of employees can grow year by year, and the leadership can get everyone’s Recognition, speaking is a weight. The development of Hangzhou Tiankai Municipal Garden Engineering Co., Ltd. to today's scale is inseparable from the efforts of leaders, comrades and employees. However, with the country's giant economic regulation and control, infrastructure investment has cooled significantly, making the company face great challenges. At the same time, the company itself is currently facing some problems, which will restrict the future development of the company. For example, the direction of enterprise development is vague, the strategic objectives are not clear, the mechanism is not working, the internal personnel structure of the company is unbalanced, the technical management talents are scarce, and the market development is passive. Institutional settings are not reasonable, etc. How will the company develop in the future? How to survive and be strong? The following are some of my ideas for the future development of Tiankai Company: 1. Formulate strategies, clarify goals, and achieve sustainable development of enterprises: “natural selection, survival of the fittest”, and different market sentiment. Under the excellent environment that the current market economic order has been basically established and improved, according to the medium and long-term giant economic policies of the state, our province and Hangzhou, combined with the current actual situation of the enterprise, it is necessary to clearly define the short-term and medium-term development of the enterprise. Long-term goals, thus highlighting the focus of work at each stage. Step by step, the company can better adapt to the changes in the market, avoid the ups and downs of development, and achieve sustainable and healthy development of the company. The high starting point draws a blueprint for the development of the company. The long-term, forward-looking and operational development strategy plan can play a guiding role in the development of our company. At the same time, it can also improve the agglutination of the company and enable employees. Consciously immersed in the development goals of the company and work together. In view of this, we have made a preliminary connection with the Provincial Economic Planning Institute. The project entrusted the institute to prepare a 20-year development strategy plan for the company, further clearing the way for the company's development, clearing the goals and highlighting the key points. Second, highlighting the main business, multi-industry, diversified development, and even for some time to come, the country, especially our province, will continue to grow at a relatively fast rate, and the scale of infrastructure investment is large, which has won us a good development opportunity. At the same time, it should be noted that the construction industry is greatly affected by the country's giant economic policy, and the market management is still not standardized. In order to improve the company's ability to resist risks and effectively resolve market risks, the company's industrial development strategy highlights gardens and municipalities. The two main businesses will be stronger and bigger, forming a brand advantage and extending to other industrial fields. The following are the following ideas: 1. Promote yourself by various means through the opportunity of the company's landscaping qualification. First, the company should develop new products with high technology content and good economic benefits. Tonglu horticultural field should “go out, please come in” to hire senior experts from Zhejiang University, Zhejiang Forestry College and other scientific research units to provide technical guidance, and maintain good relations with the above units for a long time. In order to become the research base, practice base and seedling experiment base of the above-mentioned units, we will develop new technologies and new products such as fresh cut flowers, asexual reproduction, wetland plants and soilless cultivation, and strive to achieve "people without me, People have me," and form the core competitiveness of enterprises. Second, the company's business should expand its horizons and take the initiative. With the improvement of people's living standards and aesthetic concepts, the company pays more and more attention to the surrounding environment. Therefore, the business extends to the residential community, unit site greening, road greening, etc., not afraid of small, giving play to our talent advantage and providing users with satisfactory greening. Design and construction services. Expand influence, increase visibility, and increase market share. The formation of landscaping is the main economic growth highlight of the company. 2. After the municipal project is in place, actively expand the business and actively create conditions. When the time is ripe, complete the upgrade of the company's qualifications, in order to strive for a larger business and form the company's main economic growth point. 3. The original accumulated funds and the land resources owned by the original enterprise's office, production and logistics bases can be used to extend to the real estate; at the same time, 23 mu of land will be purchased in Zhoushan, and logistics development will be carried out in the near future. These construction-oriented, multi-faceted measures can provide enterprises with a broader space for development and fully enhance their ability to resist risks. Third, the company's internal management implementation plan based on company strategy and business development. Implementing the talent strategy to alleviate and eliminate the “bottleneck” of the company's development The main problem faced by the company's current personnel is that there are few technical talents with rich management experience, few talents with one side, and few high-quality management talents. The current personnel are obviously not enough. The competition in the market is actually the competition of talents. Therefore, on the basis of the investigation of the quality of the existing personnel of the enterprise, we must carefully analyze the talent structure of the enterprise and formulate the implementation of the enterprise training talents according to the future development needs of the enterprise. plan. It is necessary to change the concept of employing people, vigorously strengthen the introduction and cultivation of talents, and on the basis of using the existing talents of the company, rely on the introduction and hiring to solve the company's current shortage, and at the same time strengthen the training of newcomers and make good talent reserves. 1. Sources of talents 1) Develop measures to use them. The Xiaoshan District Municipal Garden Public Utilities Management Office of Hangzhou has a large number of urgently needed companies, and essential engineering and economic management personnel. The company will negotiate with the park management office and ask them to work part-time in the company to give full play to their ingenuity and maximize their Used by my company. Meet the recent talent needs of our company. 2) Recruiting talents and recruiting professionals to develop professionals. According to the company's development strategy, we timely adjust the employment policy, recruiting senior engineers of Daoqiao through other means such as headhunting companies, recruiting technical leaders and other professional talents of our company, recruiting at national talent recruitment fairs in Changsha and Chongqing. The college students urgently needed by the company enrich the company's technical strength. Meet the long-term talent needs of our company. 3) Based on the position and strengthen training. While doing a good job of introducing talents, according to the current development status of our company, we should also pay attention to the cultivation of existing talents, allocate and effectively utilize existing talent resources, tap the talents of existing talents, expand their talents, and enhance their further development for enterprises. The enthusiasm of intelligence. It is necessary to encourage them to take the initiative to study and take the initiative to help them solve practical problems. If they have certain practical experience and have a promising future, they must create conditions to send them to relevant institutions for specialized theoretical training and further broaden their knowledge. As soon as possible, cultivate as a senior professional of the company. This is an effective way for our company to reduce costs and improve economic efficiency. For newcomers, use them boldly, give them pressure, make them early, and meet the long-term talent needs of our company. 2. Talent Management 1) Establish a talent incentive mechanism to enable people to do their best. Enterprises participating in market competition must survive and develop without a stable talent team. Therefore, in the use of talents, it is necessary to establish a set of reward and punishment mechanisms for “employment retention, emotional retention, and policy retention”. Companies should try their best to solve their worries, care about them in life, create a respectful, harmonious and enterprising environment for them to play and create; let employees participate in corporate management, and give full play to their talents. Mobilize enthusiasm, implement self-management; open channels and encourage employees to contribute ideas for the company's development. As long as it is conducive to the company's development and growth, it will help improve the company's economic efficiency and give different rewards according to the size of the contribution. Let each employee create a sense of belonging and accomplishment, and give full play to their talents, so that they feel that the company is not only a place to play their talents, but also a place for them to improve their talents. To achieve a win-win situation for the company and employees in the interests. 2) Encourage learning and keep improving. With the continuous improvement of various management regulations in the construction market, the requirements for talents are getting higher and higher. The company must establish a reward system, encourage employees to actively learn, and obtain various qualifications suitable for the company's development. Make a good talent reserve to win the market. 3) After the newly recruited personnel of the company arrive at the post, the company must formulate measures and set up posts. Encourage competition in the work. For a small number of people with low education level, professional dissatisfaction and unsuccessful work, the company will be transferred from the existing management positions and enriched to the production line. Through the above measures, the lack of tension in the company's professional talents can be alleviated as soon as possible. And form a group of management, landscaping, municipal construction, logistics, real estate and other professional and professional talents, so that the company to form a positive atmosphere of positive, respect for knowledge, respect for talent, is conducive to the healthy growth of outstanding talents. Adjusting the company's internal organization and flexibly responding to market changes The company's current departmental organization and staffing have played a big role in the company's development, but as the market competition intensifies, it has become difficult to adapt to market changes, according to the construction industry. The characteristics of the company and the current situation of the company, necessary adjustments and enhancements to the organization of the company, highlighting the important position of the operation and project management in the establishment of the company, to be more conducive to the company's market-oriented operations. The preliminary idea is: 1. Change the name of the “Department” within the company to “Department” and connect with the market. 2. It is proposed to set up an office, operation department, engineering department, finance department, security office, information center, nursery operation department and general office. 3. Set up an office in a qualified area. 4. After the establishment of each organization, appropriate adjustments and enhancements will be made to the division of labor and personnel. 5. Establish a corporate think tank to give full play to the ingenuity of the company's scientific and technological talents. To make suggestions for the development of the company, to solve the difficulties and doubts encountered by the company in large-scale construction, to absorb and improve advanced construction techniques and technologies at home and abroad. Through the adjustment of the above institutions, the company's market development and business activities have changed from passive to more active. Gradually, the bidding of the branch company was changed to the company's own bidding; the project management of the branch company was gradually changed to the company's own project management. Continuously improve the initiative and flexibility of the company's operations. Establishing a system and establishing a standardized management system. After the establishment of each internal organization, the company establishes and improves various management and reward and punishment systems according to the division of labor, so as to achieve responsibility and profitability, improve the initiative and enthusiasm of the company's employees, and improve the company. Operation efficiency. In addition, we must do the following work: 1. According to the file of the Notice of Accelerating the Development of Subcontracting Enterprises in Xiaoshan District, No. 109 Construction Bureau of Hangzhou Xiaoshan District Construction Bureau, establish a labor service company while applying for the subcontracting qualification of labor services. Establish a professional contract team as soon as possible. 2. Strengthen the construction of the construction team. Cultivate and train the company's own project management talents, establish long-term cooperative relationship with the sub-contracting team to form an industry chain, strengthen the company's “assembly factory” status, improve the company's project control and profitability, and adjust the existing construction team. The survival of the fittest, to build a construction team that Tiankai company pulls and beats well, is the necessary guarantee for the enterprise to create a quality project. 3. Make full use of our company's advantages of landscaping, roads, ancient buildings, urban lighting second-class qualifications, civil engineering* qualifications, continue to play the advantages of Tiankai brand, and continue to improve the company's existing construction project management model. The company completed construction output value of 210 million last year without major safety and quality accidents. It shows that the company's existing construction management mode is practicable. This year, we must continue to improve on the existing basis so that the company can effectively manage the quality, safety and construction period of the construction project department. Establish brand awareness and strengthen the company's website construction company. After a certain scale, the company must promote itself and promote itself. The appropriate propaganda will bring more markets, opportunities and information to the development of the company. Expand the visibility and influence in the industry, the region, and even the country, and expand the market share. Therefore, the company will increase the intensity of self-packaging and publicity, and actively use various suitable media and carriers, especially to strengthen the website of Hangzhou Tiankai Municipal Garden Engineering Co., Ltd. already owned by the construction company, and strengthen communication with other websites. Link, refresh in time, and more projects and content to increase the number of visits to the site.

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