Clothing business plan book essay
I. Project introduction Because the funds are limited to only 50,000 yuan, I think that there are no better projects, and there is no better inspiration for time. So I will come to a traditional industry and clothing industry.
My project is to do the clothing industry and open a women's clothing store.
Before choosing a industry, I will measure how much my own venture capital is, 50,000 yuan. Because the total investment of each industry is high or low, each industry is different. Therefore, first measure the funds that you own can do those industries, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, and it is easy to enter and easy to start. And I am also a bit interested in clothing, it is a combination of interest and career, huh, huh.
Second, the choice of the location of the store's location will have a great impact on the operation of the storefront in the future, so be sure to find a good storefront location. After investigation, I found that this fast-paced business district in Minhang is good. As one of the main residential areas in Shanghai, Minhang District is also the center of Minhang. The traffic is developed and the population is dense. The market is no problem. And here is a large Asian commodity trading center to be built in the future. In the end, I chose the storefront on the Shuiqing Road in Xinzhuang. There is only one bus stop at the storefront. There is a big road in front of it, and people come and go during the day and night. And one hundred meters away is the MRT station, the flow of people is conceivable. It is surrounded by old residential areas, with a fixed population, mature land plots and strong consumption power. In addition, I found that there are only a few clothes shops on this street, but most of them are high in positioning, expensive, and the style is monotonous. Very few people usually patronize. Because there are many residents here, but most of them are ordinary people, there are few rich people, and they are not suitable for selling high-end consumer goods. Although the flow of people here is large, most of them are working families, and their spending power is medium to low. My positioning is that the middle and low gears meet the market demand. At the same time, there are no conflicts with several other stores, and differences exist.
The rent of the store is not high 5,000 yuan / month, pay three pressure one. After finding a good storefront, the next step is to sign a contract with the landlord. Moreover, this action should not be too early and must be completed after the previous steps have been completed. Because, once you sign a contract with the landlord, you start to pay the rent, naturally there will be time pressure. Therefore, before I sign a contract with the landlord, all the preparatory work and written data that I can do are ready. When signing a contract with the landlord, it is best not to be too short. If you only sign for one year, you may start recycling after one year. As a result, the store is taken back by the landlord. The lease period is three to four years. . The contract I signed was three years, and I can sublet it even if I have problems in the future. The store rented down and needed a period of decoration, so I sent the property to the landlord, and the date of the rent allowed him to deduct the decoration period to reduce the rental expenses. Hehe, if you can burn less, you will burn less. Who will let you only start with 50,000 yuan?
Third, the store's decoration rented the storefront, the following has to be renovated. The store decoration is related to the management style of a store and the first impression of the appearance. Therefore, the choice of the decorating manufacturer is very important. The decorating manufacturer sought must have the relevant store decorating experience. For example, if you open a coffee shop, you must find a manufacturer with a coffee shop decoration experience. If you want to open a child's American language, you must find a manufacturer with experience in children's cultural and educational decoration. Because, if the decorating manufacturer does not have the decoration experience of the same type of storefront, the storefront that is decorated at that time may not be able to fully meet the demand in practical operation. At that time, if you redo the redo, it will cost you time.
Therefore, before the decoration, please ask the decoration company to draw the picture first, including the plan, the elevation, the side view, the materials to be used, the color, the size, etc., all must be clearly stated in advance. In order to facilitate the communication to understand the appearance of the decoration you want, it is best to bring the decorating manufacturer to the same type of store to observe the situation, and to clearly understand the feeling of wanting to decorate, so that the decorated store will be closer to your own ideas.
The decorating effect I requested is as follows:
1. The eye-catching advertisement at the door is clear, so that people passing by can see at a glance what is sold in the store! The important point is that the same clothes hanging in different grades of the store will use different effects, do not affect the grade of their clothes due to the overall image of their store, affecting the customer's desire to buy! Of course, this store has just opened a simple dress.
2, lighting and other hardware is also very important, if the store is not bright enough, it gives the impression that it is like closing down! At night, the lights at the door must be bright, and all of them can attract the eye of the passing customers! The lighting can also make the clothes more attractive, but different lights will have different effects. The combination of cold and warm is the most suitable for the clothing store. If all the cold-light shops are bright, but the feeling is not warm enough, the clothes will not be soft enough! Plus the warm light can neutralize the pale feeling, and the clothes that shine are also more attractive! Air conditioning must be prepared in the summer, otherwise it is difficult to keep customers in the store to patiently choose clothes, the body is sticky, and there is no mood to try clothes!
The store decoration has cost a total of 5,000 yuan, which is still a little bit of a flower, including my own small work, 50,000 provinces.
Fourth, the channels for selecting and purchasing goods are only owing to the east wind, the following is the topic, I should talk about how to buy tools for making money: clothes, how to purchase goods, selection, purchase and purchase
1, selection: sample selection, style, brand, quantity selection to master the local market: what new varieties appear? How about the sales trend? How much is the social stock? How about the price increase? How about the purchasing power? In general, I can know.
The brand is dominated by miscellaneous brands, mainly foreign trade goods.
The purchase should be marketable and appropriate, and the purchase plan should be compiled. Of course, it can be modified during the purchase process. When you purchase the goods, first go to the market to turn around, take a look, compare, compare, ask, calculate, think about it, and then proceed to implement the purchase and less trial, and then purchase in moderation. Because it is the opening of a new store, there must be more styles, and there is a lot of room for customers.
The purchase is arranged at three or four per week, so that every Saturday store must have new arrivals, but only some new products, some of which are kept on Sunday! If you enter the sales season, you will make up the goods in three or four days!
Like several sales climaxes such as “March 8”, “May 1st” and “National Day”, don’t wait until the same time to prepare the goods. You can start preparing in advance for half a month! Give yourself enough time to arrange!
2, the purchase channel:
Shanghai Qipu Clothing Wholesale Market or Hangzhou Sijiqing Clothing Wholesale Market. The opening of the new store is only available in the Qipu Garment Wholesale Market. The same city is close to the convenience, waiting for sales in the future, going to Hangzhou Sijiqing clothing wholesale market.
V. Manpower Planning I plan to hire three people. The two girls are preferably beautiful mm, mainly responsible for receiving customers, and the two are shifting. In addition, I recruited an old aunt and I took the shift in the cash, and I basically had to look at the store. The salary of the two young girls, 800/month + commission, is 1% of the monthly turnover, which increases their enthusiasm. The bigger aunt is also the same, 800/month + commission 1%, it is responsible for not accepting the silver.
6. Analysis of investment amount, monthly cost analysis
1, rent: 5000 / month, pay three pressure one, XX0 yuan
2, renovation fee 5000
3, the first clothes payment XX0 yuan
4, other expenses 1000 yuan
5, employee wages can be settled at the end of the first month, not counting the initial 50,000
6, the remaining 4000 to do the use of working capital Seven, marketing strategy First, the opening promotion, when everything is ready, it is ready to officially open. On the opening day, in order to attract customers, it is inevitable to carry out some promotional activities. The promotion activities are nothing more than three types of discounts, gifts and lottery. At the same time, some flyers were distributed in the surrounding communities.
Second, the display of clothing to make women's products, the key to more varieties, to give customers enough choice, this is different from other brand stores, not relying on the main models to sell! The product display should highlight the characteristics of its own clothing, and display the tops, skirts, pants, suits, etc. separately. In addition to the neat appearance of the store, it also provides convenience for customers with purposeful purchases. If you only want to buy a skirt, he only needs to In the skirt class, if you buy a skirt and want to wear a shirt, you can go directly to the tops to match! A lot of money can be modeled, and often the best clothes are sold! The sample in the window should be replaced frequently, this can not be lazy!
Third, long-term development of marketing strategies
1. Principle: Every week, there must be new shelves, mainly in the mid-range, supplemented by high and low grades.
2. Policy: Try to standardize each of these links in order to develop chain links in the future, ie mode replication
3. Service: Train the basic interests of the salesperson, the attitude towards the customer and the purpose of the service. No matter whether the customer buys clothes or buys clothes with less money, he has to smile and send the guest to let him go. It is often possible to have a word of mouth and a returning customer. Customer requirements are met as much as possible, if possible.
4, method:
Surprise for the first time to shop 1 Free gifts, small pendants, let them fill in a long-term customer list to increase the possibility of their next visit to the store 1 Communicate information about new shelves every week 2 Use the customer database to Use an excuse to apply a small favor, so that you can come to the store to receive or inform the discount message, or send the season clothes or send a birthday gift for free. 3 Purchase a suitable lady handbag to inform the customer to send a lady handbag or a cumulative consumption of 600 yuan for a purchase of 400 yuan. And above.
Satisfied with shopping and make it as possible to introduce other buyers to the store to buy 1 to inform customers that a large amount or group purchase can be discounted, such as: a purchase of over 500 yuan and above to play 20% off, or a personal cumulative consumption of 1,000 yuan to get a 20% off The gold card 2 introduces new customers, such as: each introduction of a new customer and purchase of 200 yuan or more to send a recommender 50 yuan shopping volume.
Unscheduled discounts for a certain person tend to be greedy and cheaper to a certain extent, especially for women. "The store opens a big profit", "the store offers 20% discount", you can also use the one-to-one strategy to buy one get one free. These signs usually catch the woman's heart.
Do a few short-term promotions in a year, the price is set at 10-30 yuan, very popular! Then deal with the slow sales in the store together! Such as May 1st, 11th, 38th, etc. The best time is eight. In summary, I used 50,000 yuan to open a women's clothing store. Is it successful? Of course, it needs to be tested in practice.
My project is to do the clothing industry and open a women's clothing store.
Before choosing a industry, I will measure how much my own venture capital is, 50,000 yuan. Because the total investment of each industry is high or low, each industry is different. Therefore, first measure the funds that you own can do those industries, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the cost of the project is low, and it is easy to enter and easy to start. And I am also a bit interested in clothing, it is a combination of interest and career, huh, huh.
Second, the choice of the location of the store's location will have a great impact on the operation of the storefront in the future, so be sure to find a good storefront location. After investigation, I found that this fast-paced business district in Minhang is good. As one of the main residential areas in Shanghai, Minhang District is also the center of Minhang. The traffic is developed and the population is dense. The market is no problem. And here is a large Asian commodity trading center to be built in the future. In the end, I chose the storefront on the Shuiqing Road in Xinzhuang. There is only one bus stop at the storefront. There is a big road in front of it, and people come and go during the day and night. And one hundred meters away is the MRT station, the flow of people is conceivable. It is surrounded by old residential areas, with a fixed population, mature land plots and strong consumption power. In addition, I found that there are only a few clothes shops on this street, but most of them are high in positioning, expensive, and the style is monotonous. Very few people usually patronize. Because there are many residents here, but most of them are ordinary people, there are few rich people, and they are not suitable for selling high-end consumer goods. Although the flow of people here is large, most of them are working families, and their spending power is medium to low. My positioning is that the middle and low gears meet the market demand. At the same time, there are no conflicts with several other stores, and differences exist.
The rent of the store is not high 5,000 yuan / month, pay three pressure one. After finding a good storefront, the next step is to sign a contract with the landlord. Moreover, this action should not be too early and must be completed after the previous steps have been completed. Because, once you sign a contract with the landlord, you start to pay the rent, naturally there will be time pressure. Therefore, before I sign a contract with the landlord, all the preparatory work and written data that I can do are ready. When signing a contract with the landlord, it is best not to be too short. If you only sign for one year, you may start recycling after one year. As a result, the store is taken back by the landlord. The lease period is three to four years. . The contract I signed was three years, and I can sublet it even if I have problems in the future. The store rented down and needed a period of decoration, so I sent the property to the landlord, and the date of the rent allowed him to deduct the decoration period to reduce the rental expenses. Hehe, if you can burn less, you will burn less. Who will let you only start with 50,000 yuan?
Third, the store's decoration rented the storefront, the following has to be renovated. The store decoration is related to the management style of a store and the first impression of the appearance. Therefore, the choice of the decorating manufacturer is very important. The decorating manufacturer sought must have the relevant store decorating experience. For example, if you open a coffee shop, you must find a manufacturer with a coffee shop decoration experience. If you want to open a child's American language, you must find a manufacturer with experience in children's cultural and educational decoration. Because, if the decorating manufacturer does not have the decoration experience of the same type of storefront, the storefront that is decorated at that time may not be able to fully meet the demand in practical operation. At that time, if you redo the redo, it will cost you time.
Therefore, before the decoration, please ask the decoration company to draw the picture first, including the plan, the elevation, the side view, the materials to be used, the color, the size, etc., all must be clearly stated in advance. In order to facilitate the communication to understand the appearance of the decoration you want, it is best to bring the decorating manufacturer to the same type of store to observe the situation, and to clearly understand the feeling of wanting to decorate, so that the decorated store will be closer to your own ideas.
The decorating effect I requested is as follows:
1. The eye-catching advertisement at the door is clear, so that people passing by can see at a glance what is sold in the store! The important point is that the same clothes hanging in different grades of the store will use different effects, do not affect the grade of their clothes due to the overall image of their store, affecting the customer's desire to buy! Of course, this store has just opened a simple dress.
2, lighting and other hardware is also very important, if the store is not bright enough, it gives the impression that it is like closing down! At night, the lights at the door must be bright, and all of them can attract the eye of the passing customers! The lighting can also make the clothes more attractive, but different lights will have different effects. The combination of cold and warm is the most suitable for the clothing store. If all the cold-light shops are bright, but the feeling is not warm enough, the clothes will not be soft enough! Plus the warm light can neutralize the pale feeling, and the clothes that shine are also more attractive! Air conditioning must be prepared in the summer, otherwise it is difficult to keep customers in the store to patiently choose clothes, the body is sticky, and there is no mood to try clothes!
The store decoration has cost a total of 5,000 yuan, which is still a little bit of a flower, including my own small work, 50,000 provinces.
Fourth, the channels for selecting and purchasing goods are only owing to the east wind, the following is the topic, I should talk about how to buy tools for making money: clothes, how to purchase goods, selection, purchase and purchase
1, selection: sample selection, style, brand, quantity selection to master the local market: what new varieties appear? How about the sales trend? How much is the social stock? How about the price increase? How about the purchasing power? In general, I can know.
The brand is dominated by miscellaneous brands, mainly foreign trade goods.
The purchase should be marketable and appropriate, and the purchase plan should be compiled. Of course, it can be modified during the purchase process. When you purchase the goods, first go to the market to turn around, take a look, compare, compare, ask, calculate, think about it, and then proceed to implement the purchase and less trial, and then purchase in moderation. Because it is the opening of a new store, there must be more styles, and there is a lot of room for customers.
The purchase is arranged at three or four per week, so that every Saturday store must have new arrivals, but only some new products, some of which are kept on Sunday! If you enter the sales season, you will make up the goods in three or four days!
Like several sales climaxes such as “March 8”, “May 1st” and “National Day”, don’t wait until the same time to prepare the goods. You can start preparing in advance for half a month! Give yourself enough time to arrange!
2, the purchase channel:
Shanghai Qipu Clothing Wholesale Market or Hangzhou Sijiqing Clothing Wholesale Market. The opening of the new store is only available in the Qipu Garment Wholesale Market. The same city is close to the convenience, waiting for sales in the future, going to Hangzhou Sijiqing clothing wholesale market.
V. Manpower Planning I plan to hire three people. The two girls are preferably beautiful mm, mainly responsible for receiving customers, and the two are shifting. In addition, I recruited an old aunt and I took the shift in the cash, and I basically had to look at the store. The salary of the two young girls, 800/month + commission, is 1% of the monthly turnover, which increases their enthusiasm. The bigger aunt is also the same, 800/month + commission 1%, it is responsible for not accepting the silver.
6. Analysis of investment amount, monthly cost analysis
1, rent: 5000 / month, pay three pressure one, XX0 yuan
2, renovation fee 5000
3, the first clothes payment XX0 yuan
4, other expenses 1000 yuan
5, employee wages can be settled at the end of the first month, not counting the initial 50,000
6, the remaining 4000 to do the use of working capital Seven, marketing strategy First, the opening promotion, when everything is ready, it is ready to officially open. On the opening day, in order to attract customers, it is inevitable to carry out some promotional activities. The promotion activities are nothing more than three types of discounts, gifts and lottery. At the same time, some flyers were distributed in the surrounding communities.
Second, the display of clothing to make women's products, the key to more varieties, to give customers enough choice, this is different from other brand stores, not relying on the main models to sell! The product display should highlight the characteristics of its own clothing, and display the tops, skirts, pants, suits, etc. separately. In addition to the neat appearance of the store, it also provides convenience for customers with purposeful purchases. If you only want to buy a skirt, he only needs to In the skirt class, if you buy a skirt and want to wear a shirt, you can go directly to the tops to match! A lot of money can be modeled, and often the best clothes are sold! The sample in the window should be replaced frequently, this can not be lazy!
Third, long-term development of marketing strategies
1. Principle: Every week, there must be new shelves, mainly in the mid-range, supplemented by high and low grades.
2. Policy: Try to standardize each of these links in order to develop chain links in the future, ie mode replication
3. Service: Train the basic interests of the salesperson, the attitude towards the customer and the purpose of the service. No matter whether the customer buys clothes or buys clothes with less money, he has to smile and send the guest to let him go. It is often possible to have a word of mouth and a returning customer. Customer requirements are met as much as possible, if possible.
4, method:
Surprise for the first time to shop 1 Free gifts, small pendants, let them fill in a long-term customer list to increase the possibility of their next visit to the store 1 Communicate information about new shelves every week 2 Use the customer database to Use an excuse to apply a small favor, so that you can come to the store to receive or inform the discount message, or send the season clothes or send a birthday gift for free. 3 Purchase a suitable lady handbag to inform the customer to send a lady handbag or a cumulative consumption of 600 yuan for a purchase of 400 yuan. And above.
Satisfied with shopping and make it as possible to introduce other buyers to the store to buy 1 to inform customers that a large amount or group purchase can be discounted, such as: a purchase of over 500 yuan and above to play 20% off, or a personal cumulative consumption of 1,000 yuan to get a 20% off The gold card 2 introduces new customers, such as: each introduction of a new customer and purchase of 200 yuan or more to send a recommender 50 yuan shopping volume.
Unscheduled discounts for a certain person tend to be greedy and cheaper to a certain extent, especially for women. "The store opens a big profit", "the store offers 20% discount", you can also use the one-to-one strategy to buy one get one free. These signs usually catch the woman's heart.
Do a few short-term promotions in a year, the price is set at 10-30 yuan, very popular! Then deal with the slow sales in the store together! Such as May 1st, 11th, 38th, etc. The best time is eight. In summary, I used 50,000 yuan to open a women's clothing store. Is it successful? Of course, it needs to be tested in practice.
recommended article
- New semester propaganda department plan
- Example of college student business plan book
- How to draw up a business plan book
- Create an advanced class plan in 2019
- Public service detachment work plan
- Business plan book
- Ecological agriculture project construction design book
- Corporate company publicity plan
- Business plan outline and main content
- Company Youth League Committee to create project plan
- Breeding business plan essay
- Campus Science, Culture and Arts Festival Plan Book
popular articles
- Deaf people jingle 2019
- Bing Xin’s famous words
- Teacher's famous saying
- Injured sentence
- Sad love sentence 2019
- Taizai’s famous sayings
- Du Yuexi's famous sayings
- Tao Xingzhi's famous sayings
- Classical life motto
- Clothing business plan book essay
- College student study plan essay
- English famous words
- Business plan book sample
- The latest high school inspirational maxim
- Company development strategy planning
- Describe the fast time sentence 2019
- Korean swear words
- Catering business plan book essay
- Business plan template
- Ecological agriculture project construction design book
- I want to say something to the teacher.
- University study plan essay
- a good saying that loves labor
- Qq space mood phrase
- College entrance examination inspirational quotes
- Thanks to the friend's words 2019
- Flower shop business plan book essay
- 2014 is very touching words
- 2019 sales plan
- Strong words