Advocating the "heart" life activity plan

Project schedule:
2010-05-30 to 2010-06-30 Coordinate working hours and recruit volunteers.
2010-06-30 to 2010-07-12 The team took a break and trained volunteers.
2010-07-14 to 2010-08-01 The event begins and the first phase of preparation is carried out.
2010-08-01 to 2010-08-09 The preparatory work is over, and the second phase of the work is started in parallel.
2010-08-09 to 2010-08-29 Activity implementation.
2010-08-30 End of the event, summary.

Detailed plan:
Advocating the "heart" life activity plan
Due to the time, manpower and capital problems considered, according to the target category, only the work pressure of representative employees, the study life and job search pressure of college students, the psychological pressure of low-income people in the city, and targeted counseling, In order to achieve the desired purpose of the project.

Activity time: 2010-07-14 to 2010-08-29

The target group of the bottom line: about 100 employees or companies with about 100 employees, about 10 colleges and universities, and urban low-income households.

Venue: Suzhou City and Shanghai

Team size: The team has a total of 6 people and volunteers

Activity process:

The first stage: 2010-07-14 to 2010-08-09
2010-07-14 to 2010-08-01
1: Contact a counselor, psychotherapist, and psychological counseling center, and use the Internet, questionnaires and other tools or survey methods to check the collected data to learn more about the current mainstream psychological status of the target group in the society. Psychological problems are classified.
2: Draft a letter of intent for cooperation, a contract, contact an advertising company or an advertising company, and strive for more funds to expand the coverage of the event.
2010-08-01 to 2010-08-09
3: Organize the counselor, the advice given by the psychotherapist, and the method of relieving psychological stress, detailed summary.
4: Create promotional materials that need to be used.

Second stage: 2010-08-01 to 2010-08-30
One: The work pressure of employees, we will promote in two ways.
By contacting the middle and senior managers of the company or the company, and suggesting some activities that we have sorted out, from top to bottom, increase the company or the company's emphasis on the mental health of employees, and carry out some collective education on mental health. , teach self-adjustment methods, or self-diagnosis skills.
Through the issuance of folding information and other information to employees, direct personal self-education, improve employees' attention to mental health, and popularize mental health knowledge.
Two: College students study life and job search pressure, we will distribute the brochures in four channels and post posters. It can be used as a supplementary material for new students at the beginning of the school. For poor students, we will contact the school to apply for admission. Attached to the information on the common psychological problems of alleviating the poor students; for the third grade students, with the information about the job-seeking pressure and other common psychological problems that are about to face the workplace.
Hold a lecture. We will contact the school as well as a specialized psychological counselor and psychotherapist to hold a special psychological counseling session or lecture after the school to popularize mental health knowledge.
Contact the school and the student organization. Provide the information we have collected for the schools that already have the mental health guidance organization, understand their related work plans, and actively integrate the elements of our activities. Contact the student union, student associations and other student organizations to promote psychology. health knowledge.
The official website of the university and various students bbs. Through posting, organize online discussions to promote the event and popularize mental health knowledge.
Third: urban low-income people, we will promote in two channels
Contact the social security department and the Civil Affairs Bureau to provide mental health information when issuing the city's minimum living allowance and minimum living allowance.
Contact the community, the street office, understand the situation of low-income people in the region, provide targeted mental health information, post posters, etc.

We will conduct an extensive social survey of this activity after the event to assess the social benefits of the event.

Backup plan:
1: If you don't get the financial support from the advertising company and the advertising company, we will maximize the use of Google's activity funds as the production cost of the promotional materials.
2: If we fail to achieve the expected goal in scale, we will maximize the use of interpersonal resource relationships and expand the target audience of the event.
3: If the activity due to force majeure is suspended or terminated, we will conduct a detailed analysis and explain in writing the reasons for the suspension or termination.

Feasibility and scalability:
1: The feasibility of this activity is relatively high, it is easier to carry out, and the model is easy to apply, suitable for wide-ranging popularization.
2: We have sufficient interpersonal resources to complete the event, and the School Student Office and the Student Union Outreach Department support this event. The team members have rich experience in related work, so they have high confidence in the quality of the event.
3: When promoting, we will actively attract the attention of the media to expand the influence of the event.
4: Because of improving mental health awareness, changing possible unhealthy mental health habits is a long-term process, so this activity has strong persistence and its social benefits will continue to be affected.
5: For people in various living conditions, this activity has a strong exemplary role, and the target group can be expanded in later promotion, such as the elderly in the nest, single-parent families, primary and middle school students, migrant workers and their left-behind children. Group mental health problems.
6: A group of new ideas that focus on various mental health emerged in this google public welfare activity can be integrated with the advocacy “heart” life and become part of the theme activity of advocating “heart” life, which can be used as an activity brand. And long-term promotion, has a high value of public welfare brand.

project instruction:
1: Part of the detailed project will be carried out at the same time, but does not affect the progress of the overall activity.
2: Before the project is implemented, we will purchase accident insurance for all team members and volunteers. For the folding, posters, etc. that may involve relevant laws, we will consult professionals to avoid legal disputes.
3: Some of the activities aimed at the mental health of college students may be implemented after the start of the school, which will not affect the overall project. In the summer vacation, we will try our best to reach the intentions of the schools to ensure the extension of the activities later.
4: The plan is tentatively scheduled, the activity is in progress, and the specific content or implementation method may be partially changed.

Advocating the "heart" life activity plan

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