How to write a business investment plan

How to deal with venture capitalists - do an investment project

Some people want to interview directly with venture capitalists. Unless you have a background, experience, a record of success, or someone to recommend, venture capitalists still want to see the text first. Since you want to get the money from venture capitalists, complying with the rules of investors is a prerequisite.

A good investment plan not only helps to logicalize and structure the ideas and ideas in the minds of entrepreneurs, but in many cases, it is also a “knock-and-step” for interviewing investors with opportunities.

No more than 10 pages of ppt investment plan

The investment plan book is a tool for investors to understand the business plan and the logic of the entrepreneur's thinking when planning a new venture. Further, it should be implemented as an entrepreneur's action plan. In the face of investors, good investment plans don't need to be long, but you have to write "something". In my opinion, a ppt of 10 pages or less is enough, it should include the following parts -

Product description

This part is the most important. It is used to open up the righteousness: What product did you make and what problem did it solve?

Many products only solve one problem. In the investment plan, simply select the core features and advantages of the product and write it clearly. The specific content can include: what the product looks like, how it is used, and how its customer value.

The key is the customer value of the product. For example, the social significance of web search tools is great, but for users, it is convenient to find the information they want. What value a user will get from the product is the basis for the product's existence.

Business prospects

Maybe the entrepreneur does not know how the product will make money when defining a product, but that doesn't matter. You just have to prove that this product is "useful" and everyone can use it.

The idea of ​​investors is this. For a "useful" product, even if it is impossible to make money today, it is not difficult to find more people with business experience in the future to plan how to make money. In the investment decision-making stage, the business prospects of the product need to be considered whether the customer value of the product is sufficient to drive the use of a larger population.

Competitor description

You will always encounter competitors, directly or indirectly. They are close to your business model. Have you studied them? Have you analyzed the advantages and disadvantages of each other? This determines the environment for entrepreneurship and the possibility of growth, and is an important indicator for predicting the success of entrepreneurship.

team

Introduce your team and prove why you can make this happen.

Don't just paint a big blueprint in your investment plan. The more important thing is to prove that entrepreneurs can make things successful.

Common mistakes in investment plan books

Entrepreneurs often hope that their plans are perfect and take advantage of their enthusiasm for investment. In fact, this is impossible, but it will lead investors to doubt.

Product into a panacea

Some people are always worried that their products are not convincing enough, so they write a lot of characteristics, and package the products into a panacea for all diseases. This weakens the core features and advantages of the product, which makes people not impressed.

Don't talk about product meaning

Complexity, generality, and illusion are common problems in many programs. A lot of space is not about quantitatively and logically describing ideas, but rather to build up a reputation for these ideas. Some people come up to talk about the social significance of their products, talk about industrial development, talk about the international and domestic situation, and talk about dozens of pages of paper in the past, investors still do not understand what you want to recommend. For investors, this is not only useless but also objectionable. Entrepreneurs only need to make their own things clear, and whether or not they are worthy is judged by investors.

But I am alone in the well.

When presenting the advantages and prospects of the product, we must be very cautious about the statement of “first creation” and “original creation”. Entrepreneurs must let investors establish a perception that the other party knows that the entrepreneur has an understanding of the industry and the industries he wants to enter. After all, there are too many entrepreneurs and smart people in the Internet field, and there are too many people who have heard of it and interviewed. It's easy to say that your product will be the only one in the world. Investors either doubt that you are lying, or that you are too ignorant of the industry. You live in your own small world and people can't trust you. Entrepreneurs can rest assured that whether the product is first or original is not the most important reason for investors to decide whether to invest or not.

When planning a corporate strategy, you actually have to write a business plan to help you figure out how to plan your product further. In addition to what has been considered in the investment planning stage, such as "what problem is solved by this product" and "what value is created for users", the business plan book will be further considered and planned: what kind of users will use this Products, what kind of market segment, how to operate the most advantage, how to compete with competitors. You will find that writing a business plan is a concept that runs through the entire enterprise life cycle.