Fang Jie Magazine Project Book
I. Project Background II. Project Objective 3. Project Planning IV. Feasibility Analysis V. Project Operation 6. Initial Investment I. Project Background
1. The value of second-hand housing investment highlights the popularity of the second-hand housing market in Wuhan at the end of the year XX is not inferior to the first-hand housing market. According to statistics from relevant government departments, the price of second-hand housing in Wuhan differs from the price of first-hand housing by about 2,000 yuan per square meter, but the price increase of second-hand housing is much higher than that of first-hand housing. Nearly 50%, the value of investment is highlighted.
2, the lack of effective resources platform in the second-hand housing market Due to the rapid development of the second-hand housing transaction market, the resource integration speed between second-hand housing listings, intermediary companies, intermediary guarantee companies and banks is far lower than the real estate transaction speed, it is difficult to achieve the profit of all parties. Maximize. If a certain resource connection is established between the parties, a win-win situation can be achieved.
II. Project Objective To create a free direct investment magazine for second-hand housing agencies, and create a resource platform through the integration of second-hand housing information in Wuhan, and form an interactive platform between intermediary companies, intermediary guarantee companies and banks. , to achieve the maximum sharing of resources, to maximize the profit.
1. The listing information platform forms the industrial alliance of the second-hand housing agency company through the induction of the listing information.
2. Business Information Platform Through this value-added service, Xincheng forms an industrial interaction with second-hand housing agencies, and finally forms a customer platform of Xincheng.
3. The industry interactive platform integrates bank resources to form the industrial chain of the second-hand housing transaction market.
Second, project planning
1. Positioning overall positioning: industry information sharing platform style positioning of second-hand housing transactions: professional, concise, stable customer group positioning: second-hand housing agency company packaging positioning: cold color-based content positioning: information, practicality, readability
2. Planning
Dm name: Fangshou Weekly first, the name is simple and clear, can be understood as a house introduction; second, to do the "media" word article, "media" is the "solution" of the "boundary" homonym, can be understood as "solution" is The difficulty in answering the problem of buying a house, as well as the word "Boundary", distinguishes the definition of new houses from second-hand houses.
Dm content:
Housing information: about 2/3 of the overall content
For a private second-hand housing agency, the information of second-hand housing is very limited, often can not meet the needs of consumers, the establishment of this column to gather some of the information of private second-hand housing intermediary, to achieve information sharing, on the one hand, there are more choices to meet consumption On the request, second-hand housing agents can provide better services and gain more benefits.
This section is designed to integrate listing information policy updates:
The government's policy is a weather vane. As an intermediary company, it is necessary to understand the real estate policy. In this section, we will provide the intermediary company with the latest political affairs and analysis, and the most important is the prediction of the policy so that second-hand housing agents and consumers have a clear understanding of the tense. Second-hand housing agencies will also get the latest hot spot reviews on second-hand housing sales. Only by learning more about the latest real estate policies and regulations and related news, can we make targeted marketing decisions and face more competitive market competition to make ourselves more competitive.
Property Consultant:
Due to the continuous promulgation of new real estate policies and regulations, the business level of the second-hand housing industry will be delayed more or less. Therefore, it is necessary to fully and correctly understand the contents of policies and regulations. In this column, experts comprehensively implement the newly promulgated real estate policies and regulations. The interpretation of the second-hand housing intermediary and government policies, and then experts on the new real estate policies and regulations, the future of Wuhan second-hand housing industry forecast, including second-hand housing price forecast, investment in second-hand housing risk forecast, etc., the purpose is to improve second-hand housing intermediary Business level, at the same time in this column we will collect some second-hand housing agents and consumers in the entire business process to encounter guarantees, buy a house, sell houses and other issues, and then ask experts for professional guidance, second-hand housing agents can do in this column To know ourselves and know each other.
Consumer credit:
When consumers choose second-hand housing and decide to purchase, the transaction process needs to pay attention to the security of the guarantee funds. When the consumer feels that the second-hand housing intermediary process can not provide protection for their own interests, the purchase will be hindered, so the second-hand housing intermediary should understand How to ensure the security of funds, so the consultation of credit, banking and insurance is obviously important to ensure the smooth evaluation of the entire transaction process:
Since real estate is an investment industry that requires high involvement, consumers lack the knowledge of professional real estate appraisal, and there are many inconveniences in real estate sales. The development of such a column aims to provide intermediary companies with a more professional and comprehensive post-evaluation platform for providing services to consumers, providing knowledge and information, and asking experts to help you solve the problem of consumer property evaluation.
Gold salesman: mainly to establish a set of salesman incentives
Advertising layout for some companies related to second-hand housing transactions
Dm overall production structure positive 16 open the cover, seal two, seal three, the back cover - 150 grams of coated paper four-color printing of the central text content --- --- ordinary black and white printing intermediate insert advertising --- ―150g coated paper four-color printing III. Feasibility analysis
1. The basic operational form of dm operates by posting payment information and advertising.
2. The feasibility of this dm operation is about 200 local second-hand housing agencies. According to the calculation of 90 yuan per information fee, the market share is about 14,400 yuan, and the advertising platform benefits about 1,000 yuan. At the same time, the information exchange rate of second-hand houses is very fast. It is calculated once a week, and the monthly market share is about 57,600 yuan.
The main cost of the magazine is generated by printing, and the personnel expenses are derived from the design cost and the salary of the editors, which is about 3,000 yuan. As long as the effective control of printing costs is less than 4,000 yuan, there is profit margin.
Therefore, the profit imagination space of each period is 14,400-=7,400 yuan. The base of the capital preservation is 7000/90=80.
3. The biggest benefit brought by dm is the development of Xincheng's own self-operated business.
4. The risk of existence is due to the deficit of income and expenditure caused by poor management
5. The method of avoiding risk is to cooperate with the authoritative department to name it, emphasizing the authority of dm information;
While creating an information platform for customers, we should also find more specific points of interest for second-hand housing agencies;
Work with banks to strengthen background strength and credibility;
A flexible business incentive system to tap the potential of salesmen.
4. Project Operation The whole project is divided into three phases: the preparatory phase, the investment phase, and the operational phase preparation phase:
In this stage, we will compile and compile the materials for the d-segment of the operating area, and prepare the information for the preparation stage. The specific operation process is shown in Figure 5. The investment plan and the advertising price are set for the fixed-print advertising business license. :
Investing in business, completing business tasks and starting to issue 1-2 operational phases to improve operational mechanisms, form a fixed operating model, and reduce operating costs
Sixth, the design and production of the 8,000 yuan sample in the early stage, the cost of editing and editing is 3,000 yuan.
The design cost of the first and second phases is 2,000 yuan. The printing fee is calculated according to 1000 copies per period. The cost per piece is 1.5 yuan and 3,000 yuan.
1. The value of second-hand housing investment highlights the popularity of the second-hand housing market in Wuhan at the end of the year XX is not inferior to the first-hand housing market. According to statistics from relevant government departments, the price of second-hand housing in Wuhan differs from the price of first-hand housing by about 2,000 yuan per square meter, but the price increase of second-hand housing is much higher than that of first-hand housing. Nearly 50%, the value of investment is highlighted.
2, the lack of effective resources platform in the second-hand housing market Due to the rapid development of the second-hand housing transaction market, the resource integration speed between second-hand housing listings, intermediary companies, intermediary guarantee companies and banks is far lower than the real estate transaction speed, it is difficult to achieve the profit of all parties. Maximize. If a certain resource connection is established between the parties, a win-win situation can be achieved.
II. Project Objective To create a free direct investment magazine for second-hand housing agencies, and create a resource platform through the integration of second-hand housing information in Wuhan, and form an interactive platform between intermediary companies, intermediary guarantee companies and banks. , to achieve the maximum sharing of resources, to maximize the profit.
1. The listing information platform forms the industrial alliance of the second-hand housing agency company through the induction of the listing information.
2. Business Information Platform Through this value-added service, Xincheng forms an industrial interaction with second-hand housing agencies, and finally forms a customer platform of Xincheng.
3. The industry interactive platform integrates bank resources to form the industrial chain of the second-hand housing transaction market.
Second, project planning
1. Positioning overall positioning: industry information sharing platform style positioning of second-hand housing transactions: professional, concise, stable customer group positioning: second-hand housing agency company packaging positioning: cold color-based content positioning: information, practicality, readability
2. Planning
Dm name: Fangshou Weekly first, the name is simple and clear, can be understood as a house introduction; second, to do the "media" word article, "media" is the "solution" of the "boundary" homonym, can be understood as "solution" is The difficulty in answering the problem of buying a house, as well as the word "Boundary", distinguishes the definition of new houses from second-hand houses.
Dm content:
Housing information: about 2/3 of the overall content
For a private second-hand housing agency, the information of second-hand housing is very limited, often can not meet the needs of consumers, the establishment of this column to gather some of the information of private second-hand housing intermediary, to achieve information sharing, on the one hand, there are more choices to meet consumption On the request, second-hand housing agents can provide better services and gain more benefits.
This section is designed to integrate listing information policy updates:
The government's policy is a weather vane. As an intermediary company, it is necessary to understand the real estate policy. In this section, we will provide the intermediary company with the latest political affairs and analysis, and the most important is the prediction of the policy so that second-hand housing agents and consumers have a clear understanding of the tense. Second-hand housing agencies will also get the latest hot spot reviews on second-hand housing sales. Only by learning more about the latest real estate policies and regulations and related news, can we make targeted marketing decisions and face more competitive market competition to make ourselves more competitive.
Property Consultant:
Due to the continuous promulgation of new real estate policies and regulations, the business level of the second-hand housing industry will be delayed more or less. Therefore, it is necessary to fully and correctly understand the contents of policies and regulations. In this column, experts comprehensively implement the newly promulgated real estate policies and regulations. The interpretation of the second-hand housing intermediary and government policies, and then experts on the new real estate policies and regulations, the future of Wuhan second-hand housing industry forecast, including second-hand housing price forecast, investment in second-hand housing risk forecast, etc., the purpose is to improve second-hand housing intermediary Business level, at the same time in this column we will collect some second-hand housing agents and consumers in the entire business process to encounter guarantees, buy a house, sell houses and other issues, and then ask experts for professional guidance, second-hand housing agents can do in this column To know ourselves and know each other.
Consumer credit:
When consumers choose second-hand housing and decide to purchase, the transaction process needs to pay attention to the security of the guarantee funds. When the consumer feels that the second-hand housing intermediary process can not provide protection for their own interests, the purchase will be hindered, so the second-hand housing intermediary should understand How to ensure the security of funds, so the consultation of credit, banking and insurance is obviously important to ensure the smooth evaluation of the entire transaction process:
Since real estate is an investment industry that requires high involvement, consumers lack the knowledge of professional real estate appraisal, and there are many inconveniences in real estate sales. The development of such a column aims to provide intermediary companies with a more professional and comprehensive post-evaluation platform for providing services to consumers, providing knowledge and information, and asking experts to help you solve the problem of consumer property evaluation.
Gold salesman: mainly to establish a set of salesman incentives
Advertising layout for some companies related to second-hand housing transactions
Dm overall production structure positive 16 open the cover, seal two, seal three, the back cover - 150 grams of coated paper four-color printing of the central text content --- --- ordinary black and white printing intermediate insert advertising --- ―150g coated paper four-color printing III. Feasibility analysis
1. The basic operational form of dm operates by posting payment information and advertising.
2. The feasibility of this dm operation is about 200 local second-hand housing agencies. According to the calculation of 90 yuan per information fee, the market share is about 14,400 yuan, and the advertising platform benefits about 1,000 yuan. At the same time, the information exchange rate of second-hand houses is very fast. It is calculated once a week, and the monthly market share is about 57,600 yuan.
The main cost of the magazine is generated by printing, and the personnel expenses are derived from the design cost and the salary of the editors, which is about 3,000 yuan. As long as the effective control of printing costs is less than 4,000 yuan, there is profit margin.
Therefore, the profit imagination space of each period is 14,400-=7,400 yuan. The base of the capital preservation is 7000/90=80.
3. The biggest benefit brought by dm is the development of Xincheng's own self-operated business.
4. The risk of existence is due to the deficit of income and expenditure caused by poor management
5. The method of avoiding risk is to cooperate with the authoritative department to name it, emphasizing the authority of dm information;
While creating an information platform for customers, we should also find more specific points of interest for second-hand housing agencies;
Work with banks to strengthen background strength and credibility;
A flexible business incentive system to tap the potential of salesmen.
4. Project Operation The whole project is divided into three phases: the preparatory phase, the investment phase, and the operational phase preparation phase:
In this stage, we will compile and compile the materials for the d-segment of the operating area, and prepare the information for the preparation stage. The specific operation process is shown in Figure 5. The investment plan and the advertising price are set for the fixed-print advertising business license. :
Investing in business, completing business tasks and starting to issue 1-2 operational phases to improve operational mechanisms, form a fixed operating model, and reduce operating costs
Sixth, the design and production of the 8,000 yuan sample in the early stage, the cost of editing and editing is 3,000 yuan.
The design cost of the first and second phases is 2,000 yuan. The printing fee is calculated according to 1000 copies per period. The cost per piece is 1.5 yuan and 3,000 yuan.
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