How to write a good business project plan

How to write a business project plan. Look at the following model of the entrepreneurial project plan. Everyone will understand. For venture companies looking for funding, the entrepreneurial project plan is the company's phone call card. The quality of a business project plan often determines the success or failure of an investment transaction.

For start-up venture companies, the role of the entrepreneurship project plan is particularly important. A project that is brewing is often vague, and the pros and cons are written by formulating a project plan for entrepreneurship projects. See it later and then one by one. Entrepreneurs can have a clearer understanding of this project. It can be said that the entrepreneurial project plan first sells the company to be created in the plan to the entrepreneur himself.

Second, the entrepreneurship project plan can also help sell the venture companies in the project to venture capitalists. One of the main purposes of the company's entrepreneurship project plan is to raise funds. Therefore, the entrepreneurship project plan must explain:

Core Tip: This entrepreneurial employment assistance action is a purely public welfare activity launched in the context of the global economic crisis to solve the problem of entrepreneurial and employment difficulties that prevail in society. Co-sponsored by the Business Media and the China Private Enterprise Research Association, together with 100 domestic outstanding enterprises, 30 national mainstream media, 54 universities, and 10 financial investment institutions, jointly launched the Entrepreneurship and Employment Assistance Campaign.

The purpose of starting a business – why take risks, spend energy, time, resources, and money to start a venture?

How much is needed to start a business? Why do you have so much money? Why are investors worth investing in this? For established venture companies, the entrepreneurship project plan can set a more specific direction and focus for the development of the company, so that employees can understand the business objectives of the company and encourage them to work for a common goal. More importantly, it enables the company's funders, suppliers and sellers to understand the company's operating conditions and business objectives, and persuade the funders to fund the further development of the company.

It is for these reasons that the entrepreneurship project plan will be the most important of the business files written by entrepreneurs. So how do you develop a business project plan?

First, how to write a good business project plan

The entrepreneurial project plan that neither gives investors enough information nor excites investors can only be thrown into the trash. In order to ensure that the entrepreneurship project plan can “hit the target”, the entrepreneur should do the following:

1. Focus on products

In the Entrepreneurship Project Plan, all details related to the company's products or services should be provided, including all surveys conducted by the company. These questions include: What stage of development is the product in? What is its uniqueness? What is the way companies distribute products? Who will use the company's products, and why? What is the production cost of the product and what is the selling price? What is the plan for companies to develop new modern products? Pull the funder into the company's products or services, so that the funder will be as interested in the product as the entrepreneur.

In entrepreneurial project planning books, entrepreneurs should try to describe everything with simple words—the definition of goods and their attributes is very clear to entrepreneurs, but others do not necessarily understand their meaning. The purpose of formulating a business project plan is not only to convince the funder that the company's products will have a revolutionary impact in the world, but also to convince them that the company has evidence to prove it. The entrepreneurial project plan explains the product, so that the funder feels: "Hey, how wonderful and exciting this product is!"

2. Dare to compete

In the entrepreneurial project plan, entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How does their product work? What are the similarities and differences between competitors' products and their products? What is the marketing strategy adopted by competitors? To clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantages of the company relative to each competitor, it is necessary to show investors that the customer prefers the company because: The company's products are of good quality, fast delivery, moderate positioning, reasonable price, etc. The entrepreneurial project plan should make its readers believe that the company is not only a strong competitor in the industry, but also will determine the industry standard in the future. Leader. In the entrepreneurial project plan, entrepreneurs should also clarify the risks that competitors bring to the company and the countermeasures the company takes.

3. Understand the market

The Entrepreneurship Project Plan provides investors with an in-depth analysis and understanding of the target market. It is necessary to carefully analyze the impact of economic, geographic, professional and psychological factors on the consumer's choice to purchase the company's products, and the role of various factors. The Entrepreneurship Project Plan should also include a major marketing plan that outlines the areas in which the company intends to conduct advertising, promotion, and public relations activities, and clarifies the budget and benefits of each activity. The entrepreneurial project plan should also briefly describe the company's sales strategy: Does the company use an outside sales representative or an internal staff member? Is the company using resellers, distributors or franchisors? What type of sales training will the company offer? In addition, the entrepreneurship project plan should pay special attention to the details of the sale.

4. Policy indicating action

The company's action plan should be unsolvable. The following questions should be clarified in the entrepreneurship project plan: How do companies bring products to market? How to design a production line and how to assemble a product? What raw materials do you need for production? What production resources do you need for production resources? What is the cost of production and equipment? Does the enterprise buy equipment or rent equipment? Explain the fixed and variable costs associated with product assembly, storage, and delivery.

5. Show your management team

The key factor in turning an idea into a successful venture is to have a strong management team. Members of this team must have high professional and technical knowledge, management skills and years of work experience, to give investors a feeling:

"Look, who is in this team! If the company is a football team, they will always enter the World Cup finals!" The manager's function is to plan, organize, control and guide the company's actions to achieve its goals. . In the entrepreneurship project plan, we should first describe the entire management team and its responsibilities, but then introduce each manager's special talents, characteristics and accomplishments separately, and describe in detail how each manager will contribute to the company. The management objectives and organizational chart should also be clearly defined in the entrepreneurial project plan.