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How to write a college student business plan book


The Entrepreneurship Project Competition requires participants to form a competitive group with complementary strengths and propose a product/service with market prospects to complete a complete, specific and in-depth business plan around this product/service to describe the company's entrepreneurial opportunities. Explain the process of creating a company, grasping this opportunity, explaining the resources needed, revealing risks and expected returns, and proposing actions. Entrepreneurship programs focus on specific strategies, goals, plans, and actions that should be clear and easy for those interested in a non-technical background. Possible readers of the entrepreneurial program include: those who want to absorb the team, potential investors, partners, suppliers, customers, and policy agencies.
The entrepreneurial programs of the business plan generally include: executive summary, industry background and company overview, market research and analysis, company strategy, overall schedule, key risks, issues and assumptions, management team, business economics, financial forecasting Assume that the company can provide ten benefits in terms of benefits.

1. The executive summary is a summary of one or two pages of the business plan. Including the following aspects:

A brief description of the creative background and project of this business plan

An overview of opportunities for entrepreneurship

Target market description and forecast

Competitive advantage and disadvantage analysis

Economic situation and profitability forecast

Team overview

Expected benefits

2, industry background and company overview

Detailed market analysis and description

competitor analysis

Market demand

The company overview should include a detailed product/service description and how it meets the needs of target market customers, entering strategy and market development strategies

3. Market research and analysis

Description and analysis of target market customers

Analysis and forecast of market capacity and trends

Competitive analysis and their respective competitive advantages

Estimated market share and sales

Market development trend

4. The company strategy explains how the company competes

How to develop a company's development strategy at each stage of development

Achieve desired plans and goals through corporate strategy

Formulate the company's marketing strategy

5, the overall schedule

The company's schedule includes important events in the following areas:

Source of income

Breakeven point and positive cash flow

market share

Product development introduction

Main partner

Financing plan

6. Key risks, problems and assumptions

Key risk analysis

Explain how it will cope with or avoid risks and problems

7, management team

Introduce the company's management team, which should pay attention to the education and work background of each member related to the management company; introduce the leadership members, entrepreneurial consultants and major investors and shareholdings.

8, company fund management

Equity structure and scale

Capital operation plan

Investment income and risk analysis

9, financial forecast

Standpoint of financial assumptions

Financial Statements

financial analysis

10, assuming the company can provide benefits

This is the “selling point” of the business plan, including:

Overall funding needs

What level is needed in this round of financing?

How to use these funds

Investors can get returns, and can also discuss possible investor exit strategies

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