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How to do a good job in conference marketing


First, the concept of conference marketing:
Conference marketing is an important component of marketing. Conference marketing is a marketing method or model that uses marketing principles and methods to utilize marketing and innovative marketing activities.
Third, the characteristics of conference marketing:
Conference marketing itself, the internal rules, we need to analyze, master and use. The characteristics of conference marketing, summarized by Liu Xianming, founder of Fine Management Engineering, are as follows:
1. Strong culture;
2. Conceptually strong;
3. Strategically strong;
4. Targeted;
5, strong effectiveness;
6. Strong permeability;
7. Strong communication.
Fourth, the classification of the meeting:
According to the content of the meeting:
1. Influential industries and professional trade fairs;
2. Symposium with social influence;
3. Festivals with social influence;
4. Large-scale talent recruitment fairs;
5. The internal working meeting of the unit;
6, the association.
According to the main body of the meeting:
1. Hosted conference
2. Meetings attended
3. Meetings organized, hosted, and sponsored?
V. Main work contents of conference marketing:
1. Preferred meeting;
2. Establish the theme and purpose of conference and conference marketing;
3. The retouching work before the meeting;
4. Write and display slogans;
5. Preparations for various meetings before the meeting;
6, pick up work;
7. Venue service;
8. Corporate image display;
9. Write a newsletter and publish it in time;
10. Establishment and gift of conference gifts;
11. Collection and collation of customer information.
Six, five common methods that will be used in conference marketing:
1. Comprehensive law or classification method;
2. Grafting method;
3. Analogy method;
4. Extension method;
5. Reverse thinking.
7. When marketing the conference, we must focus on the propaganda work:
1. Creatively write and display slogans with characteristics;
2. Write and publish press releases:
Pre-conference paving and propaganda;
Silent publicity in the meeting;
Post-meeting extensibility and magnified publicity.

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