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Initial discussion on large-scale exhibition design


Large-scale display is one of the important means for modern society to communicate and exchange information. As the scale of exhibitions continues to expand, the business information injected by enterprises is also exponentially increasing. The large-scale display eliminates the competitive strength of display, and its publicity effect is often difficult for customers. forget. For the designer, the large-scale display presents a non-conformance challenge, because the experience gained from the ordinary display design is not applicable here. In the process of making the large-scale display design concrete and finally achieving the best results, There are many similarities between film and drama. Just like a movie or a drama with a storyline, the purpose and intention of the exhibition are determined by the purpose and intention of the exhibition. This is to show the story. From the overall planning of the relevant exhibition venue to the specific conception of a certain point of interest, it is necessary to use this plot as a unified element.
In the initial stage of the display design, that is, at the beginning of the design, it is necessary to conceive the outline of the plot. As the design work progresses and the investigation and understanding of the information provided by the company, it is generally decided at the end of the basic design. Show the content of each theme of the story. Therefore, the display design was influenced by the display story from beginning to end.
How to establish a framework for displaying the plot is the key to the design, which determines the direction of the design. The design concept must be based on a certain theme. In the early stage of basic design, it is necessary to understand what information the company wants to convey to the visitors, and thus decide the big theme and style to display. The good display theme must directly express the exhibition. Content, and can create a special exhibition atmosphere, effectively attract customers to achieve promotional purposes. Secondly, we must divide the small themes that complement the big theme, as well as related projects. These contents must be subject to the overall style, but also have their own unique ideas, and can become a wonderful local point. These wonderful points are coordinated with the overall style to become a bar for displaying the plot, just like the plot in the movie and drama. Starting from this, consider the layout of the space and the arrangement of the structure and start the basic design.
In addition to the schematic diagram of each project, the relationship between the small questions is also the focus of the discussion. The relationship between the small theme and the style of the display space are also closely related.
Once the bar that shows the story is decided, it is necessary to discuss the information content of each project that constitutes each theme, but it must be discussed based on the overall style and viewpoint of the display theme, and establish the display focus, divide the display area and spatial and structural relationship, To stipulate various styling details, etc., to summarize these is to show the plot.
The business information conveyed in the exhibition design will eventually be implemented in various display media such as models, images, charts and samples. The distribution of all these display media must also be determined according to the content of the presentation. Focusing on the presentation of important topics and using innovative media to express presentation focus can often lead to unexpected results. Develop a wealth of imaginations to create a variety of innovative media, discuss and choose specific solutions that make these ideas workable, ensuring that they meet the limits of the exhibition venue and have the same theme and incorporate the story.
The basic design plan and implementation plan must be rewritten as the design and production operations are carried out. Especially in the implementation stage of the design, the details of the design and the information content developed here have been finalized, but sometimes the design must be modified due to changes in site conditions and information materials. In this case, the origin of the return is often to show the story, so the display of the plot is a very important key to the large-scale display design.
Display design is to create a promotional effect and sales environment, not just art design. Its artistry is far less commercial than it is. In a sense, it is an extension of the enterprise's goods. The amount of commercial information injected into the large-scale display design, the quality of the high or low, directly affects the success of the company's participation. Conceptual display of the plot can enable designers to improve and accurately grasp all the information of enterprises and commodities, to help exhibitors seize market opportunities and establish a good image.

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