Secretarial knowledge > Secretary basis

Participating in the exhibition is an important way to open up the market.


According to reports, Anyang City, Henan Province, is targeting some local enterprises with low grades and unreasonable structure, and most of them are essential consumer goods that are close to the people's lives. They are more suitable for the actual consumption level in the Northwest, and they send people to the Northwest. Looking for the market, the result was a big win. Not long ago, 218 products of 150 enterprises in Anyang City held a product fair in Urumqi, Xinjiang. In an unprecedented period of time, within three days, they signed a contract for the purchase and sale of various products and an intention agreement of 392 million yuan. Also snapped up. Many products such as Sunhua, which were unsalable in Anyang City, are now in hot demand in the Xinjiang market. It can be seen that in the fierce market economy, many companies have shouted that there is no market every day, and sales are weak. I don’t know if the market is not shouted out, but it has been developed. Actively participating in exhibitions suitable for your own sales channels is also a shortcut to open up the market.
The exhibition economy is a new economy in the market development in recent years, and it is also the inevitable result of a more active market economy. The exhibition economy has received increasing attention. Its remarkable features are to promote development, promote reform, increase efficiency through the exhibition, comprehensively improve the technological content and market share of the entire industry, and provide opportunities for promoting scientific progress and meeting increasingly prosperous market demands. And business opportunities.
Exhibition economy promotes development. In recent years, the economics of exhibitions around the world have been very active, and various trade fairs have been overwhelmed. The trade fairs have provided a large stage and living space for exhibitors to show themselves and grow stronger. Some enterprises have tasted the sweetness through the trade fairs. Through various trade fairs, companies can communicate with each other, learn from each other's strengths, and create many conditions for their products to be more perfect. For example, a flour processing machine produced by a company is very popular in the local area and is popular among some small and medium-sized enterprises and farmers. This company is very satisfied and is ready to promote mass production to the province. When I participated in an exhibition, I found that this kind of product has many shortcomings compared with other exhibitors. As a result, other companies have many flour machinery purchasers and signed many contracts. No one cares. Through the exhibition, this company feels that “stronger and stronger, there is a strong middle hand”, and the market innovation and development will never end.
The economy of the exhibition promotes efficiency. The biggest beneficiary of the exhibition economy is the company itself. Through the exhibition, it not only promotes the products, but also expands the popularity of its products in the market. More importantly, it listens to the voices of consumers and the opinions and suggestions of the users through the exhibition. The development of growth is crucial. At the same time, through the exhibition economy, some enterprises' backlog products have found sales and expanded market share. As mentioned above, the products of Anyang Enterprise became unsalable products in the local area. No one cares about it, and the company's efficiency is hindered. Later, the company participated in the Xinjiang exhibition, which made this product become a hot item at the trade fair. Not only did the sample snapped up, And also signed a number of supply contracts. Why is there such a miracle? The reason is that "one party raises one person and one party uses one party". You don't care about this kind of product in this place, but in other places, it may be in short supply. The key is not to choose a good market. Only by participating in various exhibitions can you make your own The products are familiar to many consumers and users, because no matter what products are available in the market, see how you promote, which is a good game to participate in various exhibitions.
The exhibition economy invigorated the local economy, prospered the market and met the different needs of people. Due to the broad potential and unique charm of the exhibition economy, the exhibition economy has been popular in some places in recent years, especially in some economically developed areas. Consumers and users are very fond of various exhibitions, because the products of the exhibition are all new products, and During the exhibition, there is a lot of choice, and the goods can be compared with three. The price is relatively favorable. Because of this, the economics of the exhibition is splendid and unprecedented, and it has become a hot spot for consumers and many users.

recommended article

popular articles