Supermarket start-up program

Supermarket start activity program 1:

First, the purpose of the event: to attract student members to expand the student consumer market

Second, the event time: August 13xx, 20---20xx, August 21

Third, the theme of the event: the beginning of the school health gift low price shock wave

Fourth, the target audience: primary and secondary school students, college students

5. Main products of the event: stationery, toys, toiletries, drinks,

Sixth, the number of promotional items: non-food items 60---80 food 30 fresh 20

Seven, propaganda methods: DM publicity bills open four pages. POP printing

Eight, time schedule: No. 7 photo 8th effect. Post 10

Nine, the postal layout


Supermarket start activity program 2:

First, the purpose of the event

1. Taking the "new semester" as an opportunity to further publicize the overall image of the campus supermarket and improve the credibility and reputation of the campus supermarket in the minds of students;

2. Stimulate consumer groups with “new semester” to attract target consumers and potential consumers.

Expand sales and achieve sales growth.

Second, the activity object

All university students and residents of surrounding communities

Third, the event time and place

Time: March 1, 20xx - March 10, 20xx

Location: Campus supermarket

Fourth, the theme of the event

“Let's enjoy the ultra-low price, the new semester is a big contribution”

Fifth, the way of activity

1. During the event, 100 customers who come to the supermarket every 3 days will get a bottle of Master Kong drinks, and a free hand cream of 58 yuan for one-time consumption; a beautiful set of cups for free for 78 yuan; Yuan can get a high-end mouse; over 108 yuan can participate in the "shopping lottery" free activities: special prize: digital monocular camera; first prize: supermarket 500 yuan shopping card; second prize: a large plush toy, worth 200 Yuan; third prize: one high-grade towel.

2, price promotion, the daily necessities of the event will be 30% off, the food category will be 20% off.

3, limited time to buy, brand cosmetics and pajamas as a limited time promotional items to sell, the time is March 3 and 4.

4, limited purchase, the bag full of paper pumping, laundry liquid set as a limited purchase of goods, because the price is cheap, so each person is limited to 2 pieces.

Six, advertising cooperation

1. Hang a large banner at the event site to highlight the theme of the event and have an event desk;

2. Arrange for staff to post posters about supermarket promotions in the campus exhibition board and in the dormitory;

3. Arrange the staff to issue leaflets on the way to the students' classes and classes;

4. Advertising advertisements in school journals or newspapers in schools

Seven, preliminary preparation

Staffing: Arranging a sufficient number of service personnel and wearing work cards or slings to facilitate identification and guidance;

There must be a certain number of order maintenance personnel at the scene;

On-site consultants, sales personnel must have a clear division of labor and cooperate with each other;

Emergency personnel.

Material Arrangement: Prepare all items for the promotion before February 26th.

Personnel training: Train on-site consultants and sales personnel, and strive to build a team with more combat capabilities in all aspects.

Eight, medium-term operation

1. The first staff member arrives at the scene and each is present;

2. Propaganda staff distributes leaflets, introduces activities and products, and guides customers to enter the supermarket;

3, master the rhythm of the activity, maintain the order of the scene to prevent looting and other accidents, so as not to cause negative effects;

4. The salesperson prepares the sales items and introduces the sales products;

5. Gifts should not be issued too early or too late at the specified time. Personal information should be registered and signed at the time of issuance;

6. At the end, clean up the site and keep the recyclable items for later use.

Nine, later continuation

1. After the event, a summary meeting will be held, such as the sales situation of the event, the effectiveness of the implementation, the consumer evaluation and response profile, etc.; analyzing the advantages and disadvantages of the activity, summarizing the successes, drawing lessons from the lessons, only continuous summary, Can develop better;

2. Track and report on activities, terminal construction, terminal delivery and advertising adjustment, and summary report filing.

Ten, the cost budget

1. Event site banner, consultation desk, poster, and on-site decoration of 1,000 yuan;

2. The event leaflet prints 1,000 yuan;

3. 500 yuan for campus journals or newspaper advertisements;

4. Send leaflet staff to distribute before the event, 300 yuan;

5, gifts: 400 hand cream, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-end mouse, 3000 yuan;

Prizes: 1000 yuan for digital monocular camera; 3 cards for shopping cards, 1,500 yuan; 5 large plush toys, 1,000 yuan; 20 high-grade towels, 400 yuan;

6, Kang Shifu drink 300 bottles, 750 yuan.

Total cost: around 15,450 yuan

XI, accident prevention

1. If there is a shortage of promotional items, use other goods as soon as possible to avoid unnecessary chaos;

2. If there is chaos such as snapping, do a good job, and if necessary, arrange a certain number of security personnel;

3. Do a good job of preventive measures for various accidents and maintain order at the scene;

4. Make arrangements for emergency personnel. If necessary, you can contact the public security and security and request their support.

Twelve, effect evaluation

With the opportunity of the new semester, college students are more ample funds at the beginning of the school year, and they all need to purchase some daily necessities to launch the promotion. A series of promotional methods are expected to produce satisfactory results.


Supermarket start activity program three:

Foreword

With the deep development of the economy and society, as a university student, we still can't be detached. Without material consumption, we cannot survive. We are a group of consumers. The investigation and analysis of college students' supermarket consumption shows that the college students have potential business opportunities that cannot be underestimated.

After the winter and summer vacations, students from all major colleges and universities will return to school, and will purchase a series of daily necessities. The major supermarkets in the colleges and universities will attract some college students who have just returned to school if they want to carry out some promotional activities during the return of college students. It will definitely bring considerable economic benefits to the supermarket.

First, the purpose of promotion

In order to welcome students from all colleges and universities to return to school, the supermarket has implemented this promotion and promotion activities to provide college students with the most affordable and affordable products, so that students have a happy new semester.

Second, the promotion theme

"New semester, new dream"

Third, promotion time

September 1st, 20xx - September 7th, 20xx

Fourth, the promotion location

Lotte Mart Penghu University Park Store

Fourth, the promotion strategy

Price promotion

1. Special promotions, help "learn" in action

Special offer range

This activity is aimed at college students after returning to school during the summer and winter vacations. All kinds of daily necessities and school supplies students have their own ID cards and student ID cards. The specific items are as follows:

1 toiletries: towels, toothbrushes, mugs, shampoos, facial cleansers, etc.

2 paper products: toilet paper, facial tissue, etc.

3 food: instant noodles, biscuits, ham and so on.

4 small appliances: table lamps, sockets, etc.

5 school supplies: pen, notebook, folder.

Special price range

The number of special items in this event is up to hundreds of kinds, and the price reduction has reached 5-7 fold of the original sales price.

Precautions

The preparation of special items for this event is subject to “high requirements and strict standards”, and it is forbidden to have “special price is not special”.

Fun promotion

During the promotion period, double good gifts are waiting for you to take

1, the first heavy gift

Each of the top 20 students who come to shop every day during the event will receive a new semester spree.

2, the second heavy gift

Active object

Anyone who comes to my supermarket on the first day of the event, if the ticket is over 50 yuan, you can go to the designated place of my supermarket to participate in this activity.

Activity time

On the first day of the event, 8:00-22:00 all day,

rule of activity

The customer participates in the lucky draw with the checkout ticket, and puts a billiard representing different gifts in the pre-prepared raffle box. The ball is printed with 10-60 different numbers such as 10-60, and the different numbers can be exchanged for the corresponding amount of prizes.

Activity process: the customer's shopping amount is full → the staff confirms the small amount of the ticket amount → the customer grabs the billiard ball → according to the number of the billiard ball, the corresponding gift is issued → the staff member stamps the “rewarded” chapter.

Fifth, the implementation of promotional activities

a

1, time progress

2. Division of responsibility of each department

The event involved the participation and implementation of the procurement department, marketing department, and store.

Purchasing Department

Job content requirements: Organize your participation in the preparation of special products for the manufacturers, and do a good job in the promotion of gifts, prizes, props and other related items in advance to assist the marketing department in all aspects of the work. During the activity, certain personnel of the Purchasing Department should observe the shelves and stacking codes in the store in time, and replenish the goods in time when the supply is insufficient.

Marketing department

Job content requirements: Responsible for the implementation of the various activities of this promotion, the promotion of promotional materials and advertisements, the creation of a supermarket atmosphere, management and supervision of the work of a department.

Medium term operation

Each participant in this promotion must follow the process to work, comply with the relevant regulations and disciplines of the activities. The main department heads and store managers should set an example role, find problems in time to take measures or reflect upwards, and carry out effective promotion process control:

1. Strengthen close cooperation with manufacturers.

In advance, negotiate with them about the quantity of supply required, and the way of cooperation, and try to avoid "low-level errors" such as product quality, packaging, gifts, and supply.

2. On-site inspection and monitoring.

3. Promotion staff training and management

4, promotion fee management

Later continuation

After the promotion, the customer satisfaction survey must be conducted to understand the changes in customer demand, adjust the sales strategy in a timely manner, or accumulate experience for future activities and learn lessons.

Advertising form

1. In-store broadcasting

1 Announcement Specials Information

2 Send a new semester blessing

2, store display board, POP poster

3. Bunting and banner in front of the store

Seven, the cost budget

Eight, the organizer