Mobile phone promotion program

Part 1: Mobile phone promotion program essay

First, the event time:
September 8, 20xx - September 10, 20xx
Second, the event location:
Ultrasonic Communication City
Third, the purpose of the event:
In order to improve the image and brand of the store, as well as visibility, increase sales. Because the competition in the mobile phone industry is fierce now, all mobile phones must increase their sales. Therefore, this promotion can borrow the "9.10" Teacher's Day as the theme, and use "9.10" as the planning origin to make the corresponding promotion plan.
Fourth, preparations:
1. The promotion models of various brands, styles and functions should be prepared in the store;
2, to know in detail whether the manufacturers have promotional activities, so you can borrow the manufacturers to promote the model as a bright spot, can effectively reduce costs;
3. Training of sales personnel, special training for targeted models to increase sales during the event;
4, advertising media: publicity single page, storefront exhibition version, newspapers;
V. Activity content:
1. Invest a considerable portion of the funds to purchase gifts and attract potential consumers who pass by from the gifts;
2, from the society to find a high level of moderators, when the road show is not popular, it can very well mobilize passers-by to participate in activities;
3. Prepare some very simple questions and games about teachers, so that consumers can see the hope of winning prizes, thus mobilizing customers to participate in enthusiasm;
4. Design a simple and fun game for consumers' psychology and habits: Please invite the customers who are interested in the event to write a newsletter contest and write “Teacher, you have worked hard.” Transfer to the designated number. Winners in the shortest time and set their prizes;
5. From September 8th to September 10th, we will make an original newsletter contest in the Shangdang Evening News, and select the first, second and third prizes and the finalists for the theme of “Teacher's Day”;
6. Hold an in-store purchase lottery: those who purchase more than 1,500 yuan can participate in the lucky draw;
7, the introduction of group purchase models: Nokia, Samsung, Sony Ericsson, Lenovo, etc., group purchase conditions need more than 10 people;
Sixth, the activity process:
Morning of September 9:
1, 9:30, start firing, playing music, general manager's speech;
2, 9:40 by the host to speak the opening remarks, announced the start of the event, arranged by the etiquette company to show the show
3, 10:10 by the model to show the promotion model of this event;
4, 10:25 points arranged by the etiquette company to perform the program;
5, 10:45 points to start on-the-spot knowledge quiz, and give prizes;
6, 10:00 minutes arranged by the etiquette company to perform the program;
7. At 11:30, the host will inform the audience of the opening time and activities of the afternoon;
Afternoon of September 9:
1. At 15:00, the company arranges to perform the program;
2. At 15:30, start the on-site editing of the newsletter competition, and give the awards a live newsletter competition, select the winners and award the prizes;
3, 15:40 points arranged by the company to perform the program;
4, start the purchase lottery at 16:00;
5, 16:20 points arranged by the company to perform the program;
6, 17:30 end of the event
Seven, the event site arrangement:
1. Venue arrangement: Set up the stage in front of the mobile phone store, provided that the storefront is not affected.
2. Arrangement of personnel: Only 4 people are arranged in each store, 2 person/class will issue a leaflet, and guide the customer to purchase in the store, requesting strong expression of conversation; 1 on-site control personnel to ensure good communication with the etiquette company; 1 gift custody, designated winners to issue prizes as required; 1 traffic control to ensure smooth passage in front of the store.
3. Determination of prizes: to be determined
4. Budget: slightly
Eight, the event before and after the event is divided into three parts to control, each part should be considered:
1. Before the event, the recruitment and simple training of the staff, the appointment of the promotion venue, the communication and coordination with other departments, the budget application of the funds, the site safety issues, the length of time and the time point.
2. During the event, the atmosphere of the venue will be active and the sales of the store will be coordinated.
3. After the event, evaluate the activity, analyze the profit and loss of the event, and analyze the intangible benefit. If the promotion effect is obvious, it can be promoted again by the later holidays.
Note: The activity process of this event needs to have good communication with the etiquette company to determine its specific time.

Chapter 2: Mobile Promotion Program

Mobile phones have become a must-have item for people and have become the biggest competitive market in the communications market. So how do you promote your mobile phone brand? Next, let's take a look at some mobile phone promotions and activities.
The mobile phone promotion method directly affects the quality of mobile phone promotion activities, affecting people's attention to mobile phone promotion activities. Therefore, how to choose the appropriate mobile phone promotion means has become the most important thing for the merchants before the mobile phone promotion.
1. Price reduction is also the most common type of promotion. It is also a measure of the size of the promotion. It can effectively attract customers' attention and increase consumption power. Price cuts are the most practical way for consumers to make a profit. However, we must grasp the frequency and range of price cuts. Otherwise, on the one hand, the profit period of products will be shortened. On the other hand, if the price cuts are too large, consumers will feel “not practical”. Consumers who buy will feel sad and come back to find “ "The price difference", consumers who hold the money purchase think that the concept of "falling so much, will definitely fall again", has doubts about the purchase.
2, give gifts or draws. When you purchase items and purchase products, you can participate in the lucky draw held by the manufacturer to win prizes.
3, the special machine is to reduce the price of some products to a very low, to sell below the cost price or slightly higher than the cost price, to attract customers, with a strong popularity. Special machines are limited to a limited time, which is the difference between the two special promotions and price reduction. The main functions of the special machine are three: one is to bring popularity, the other is to help clear inventory, and the third is to help dealers to complete sales and sales. The special machine is a very low-profit sales, sometimes even a loss-making sale, so it should be used reasonably, otherwise it will cause price confusion and affect the overall sales. In order to disrupt the competing products market, some dealers choose the best-selling products of a number of competitive brands, and then sell them at special prices to disrupt the market price of their opponents and take advantage of them.
4. Display is a way to hold product display activities and promote sales. To demonstrate the full support of the theme of the promotion, it is necessary to make new predictions and make scientific predictions about the market. At the same time, the display involves a relatively wide range of aspects. It is necessary to contact the sales site in advance and prepare for the work. Otherwise, the waste of materials will be caused, and the promotion effect will be greatly reduced.
5, personnel promotion. Use the initiative of the promotion staff to carry out personnel promotion, and use high commission to improve the enthusiasm of the promotion staff.
Of course, there are many kinds of promotional activities. If you want to do it with your heart, you will definitely do well. If you want to know more about mobile phone promotion programs, you may want to send more people to help you find the best one for you. Product promotion plan.

Part 3: Mobile Promotion Program

Mobile phone promotion program title: long night newsletter blessing to write newsletter than speed
Mobile phone promotion time: 7:30---9:30 every night
Mobile phone promotion venue: each mobile phone store
Mobile phone promotion activities: In order to improve the image and brand of the store, as well as the popularity, increase sales, because the weather is hot now, so few people go to the store during the day, usually at night, shopping with friends or relatives, so We use the evening time to carry out promotional activities, in order to attract the attention of passers-by, in order to increase the popularity of the evening store, in order to use the event to promote themselves, in order to allow more customers to browse the store at night.
Mobile phone promotion program content: mobile phone store, first prepare a variety of styles and functions, as well as a mobile phone of each brand, and then please interested in the customers to write a newsletter competition! In the prescribed time, see who wrote the most newsletters, and to send to their friends or relatives, etc., the store first stipulates that each customer writes the newsletter is: Dear friends, night moon clear, I am in a certain mobile phone store Participate in the newsletter to write a quick event, take this opportunity, I will bring you a blessing, I am happy every day!
During the competition, customers can choose their favorite mobile phone or their familiar mobile phone to play.
On multiple nights, you can play multiple rounds
Prize setting: The first place is? The second place is? The third place is?
Pre-event propaganda strategy: advertising in a certain local TV station, time selection, etc., or what MRT newspaper and certain entertainment newspapers.
Comments: First: attract the attention of passers-by! Interacting between customers and specialty stores to fully mobilize communication between customers and stores
Second: Through this activity, customers can understand the performance of some mobile phones in the store, satisfy some customers' own favorite mobile phones, and vanity, because some mobile phones are expensive, customers can only dream of owning
Third: Through this activity, more customers will use the store's mobile phone to send a blessing to their loved ones and friends, and invisibly made a good publicity for the mobile phone store.
Fourth: fully mobilize the enthusiasm of customers, give customers the purpose of leisure and entertainment at night!

Part 4: Mobile Promotion Program

Promotional purpose:
In the peak season, we will strengthen the image positioning of "step by step music phone, perfect sound quality", and increase the proportion of medium and high-end models by more than 40% through the main push of music phones.
Promotional themes and content:
Theme: "Perfect sound quality, sounding with you"
From September 20th to October 31st, XX, anyone who buys a BBK music phone will be given a portable travel speaker.
Gift introduction: The gift is a portable travel small speaker. The main user interest lies in the sharing of mobile music. You can play the music stored in the mobile phone anytime and anywhere during the outings, parties, etc.
How the promotion is carried out:
The promotion activities were carried out nationwide, and all the gifts were purchased by the factory. The company wrote off the gifts of the gifts according to the completion rate of music mobile phones around the country. The gifts were written off after the first account was written off.
The method for writing off the gift fee: the amount of the gift is written off according to the completion rate of the music mobile phone sales task in the local promotion activities.
Number of completed / number of tasks × single gift price
The demand for gifts in different places is determined by local governments. In principle, it is targeted at consumers' promotions, and does not consider replenishing access stocks.
In conjunction with this promotion, the company will specialize in the production of exhibitions, image display, and pop materials for live events.
In addition to the force majeure, all the gifts, outdoor promotions and image layout materials of this promotion must arrive at each level warehouse before September 10.
The delivery method of the terminal's gifts:
The distribution store of the promoters: the gifts must be controlled by the promoters, and the number of gifts must be one-to-one corresponding to the actual sales on the day from the start of the event to the end of the event.
There is no sales promotion for the promoters: it is best to use the promotion to convert into cash for purchase; otherwise, there is no need to carry out promotions at such outlets.
The point of sale of cash purchases: Since the promotional gifts are mainly for the promotion of sales activities, in principle, the channel inventory is not supplemented. It is recommended that according to the actual situation of the retailer's music mobile phone inventory before the start of the promotion, according to the number of 1/3 or 1/4 Complement some of the gifts, follow-up delivery is issued one to one; and, this replenishment situation must come from the new order placed at the point of sale.
Promotional notes:
From a national perspective, more than 80% of the sales of music phones come from promoters; in addition, a large part of the sales come from the absolute main push of the dealers. Therefore, our promotional activities focus on such sales.
Recruitment and promotion. The promotion of the peak season is the most important force to intercept the passenger flow, staying in the customer, and can increase the scope of activities and increase the transaction. All localities must recruit and train the team from the summer vacation to have a great effect in the peak season. The main responsibility of the promotion is to intercept and stay in the customer, assist in the test machine and queue up for the customer.
The promoter demo prototype is equipped with .k098, k028, k128 must be equipped with a real machine.
Display and image update. In order to highlight the theme of the music phone and the overall brand image, before the promotion, all localities must use the new backboard in the hypermarket, core point of sale, special area; and use 1-2 counters to specialize Music mobile phone display. The factory has a special display diagram at that time, all localities must follow the schematic.
The music mobile phone demonstration speakers ordered by the localities must be concentrated on the sales points of the promotion activities, especially the core sales points with large traffic.
This promotional gift is very well matched with the selling point of the music phone "perfect sound quality", which can be demonstrated at the time of sale, further highlighting the concept of "perfect sound quality". Therefore, the stocking and replenishment of promotional items is very important.
Seize the key display position of the sales store. The better the display position, the more, the bigger the sales volume will be multiplied. Therefore, all localities should try to win the key display position before September 15.
Pay attention to the placement of resources and the advantages of concentration. During the peak season, other brands are also heavily invested. According to the number of the promotion of May 1 Lenovo in Changsha, it is estimated that the investment of each brand will be even greater. Therefore, all localities should pay attention to By leveraging strength and concentrating on superior strength, we must seize the key link of actively intercepting customers and bringing them to the counter.
Business team sales competition and newsletter interaction. High-frequency interaction in the three days of National Day. The rest of the day, the newsletter is reported to the province for sales.
10, pay attention to the characteristics of the people's flow during the seven days of National Day. The observations of the previous holiday season show that on the first and second days, the provincial capital city, the second-tier cities will have a large flow of people, and the sales on the first day will reach 7-10 times. On the second day, it reached 3-4 times of the usual time; on the 3rd, 4th, and 5th days, the flow of people fell back to the prefecture, county, township, sales volume was 1.5-2 times; in the sixth and seventh days, the first-tier cities were listed again. However, the total growth is not large, and the peacetime weekend is similar. All localities pay attention to the characteristics of this flow, arrange promotional activities and resource allocation.
11, the National Day should be prepared for low price machine impulse. For example: k218 and so on.
Prevention issues:
The problem of the loss of gifts must be strictly controlled by the process. The promoters must fill out the “Gifts Issue Registration Form.” Each time a gift is issued, it must be filled out on the form.
The problem of the continuity of the activity effect. It is necessary to set the promotion target, carry out the group competition; strengthen the outdoor promotion of the salesman and the sales of the station cabinet in the promotion process to promote the promotion effect; use the sales incentive policy to promote the continuous attention and main push of the township customers.
Terminal gift issue registration form

Part 5: Mobile Promotion Program

Mother's Day mobile phone promotion, the essence is on Mother's Day, find the target consumer group, launch the target product, take targeted promotion means to achieve the purpose of promotion. For the mobile phone Mother's Day promotion, most merchants have adopted the strategy of market segmentation. Let's take a look:
For the elderly mother: according to the living habits of the elderly and their own characteristics, the introduction of cheaper models, most of the features are as follows: functional configuration, large font display; good value for money, small cost, grade; Handwritten, intelligent system, exquisite workmanship; with professional speakers.
For young mothers: for young mothers to accept new things, as well as their own feminine characteristics, the merchants launched several different types of mobile phone models, such as for the beauty of the mother, launched a purchase of beauty items, fashion mothers, launched high-tech Product specials and more.
This year's May is a flowery month for merchants. Merchants are busy with one holiday after another, which has brought a lot of market effects to the merchants, but at the same time there is a problem of promotion fatigue. Therefore, I want to attract consumers again on Mother's Day, and I need to think about the choice of promotion methods.
Here are some common promotional tools for your reference:
1, send gifts, as the name suggests is to give gifts when buying products.
2, lottery, sweepstakes is also a common form of promotional activities, mainly when buying products can participate in the sweepstakes organized by the manufacturers to win prizes.
3, image display, there is a terminal showcase image publicity, outdoor image publicity, activity logo stacking, posting.
4, outdoor display, outdoor display including roadshows and roadshows, mainly refers to promotions outside the store and densely populated activities. The display is mainly to attract the attention of customers and to promote products and promotions to customers. In general, the showcase represents the strength of the company in the eyes of the customer.
5, price reduction propaganda, price reduction is also the most common type of promotion, but also reflects the size of the promotion of a measure of value, can effectively attract customers' attention and increase consumption power.
6, personnel promotions, the use of promotional staff's initiative to carry out personnel promotions.