2019 Mother's Day event plan

Plan for Mother's Day activities in 2019 :

activity theme

Mom, I love you!

Activity time

May 1, 20xx - May 13, 20xx

Objectives

By organizing a series of marketing activities during the “Mother's Day”, the aim is to further promote the traditional virtues of the Chinese nation, to express a deep love for the mothers, to return the maternal love, and to comfort the mother's kind and kind heart. At the same time, with this marketing campaign, we will further show the quality services of postal etiquette and express delivery to the society, and raise the visibility and reputation of business brands such as postal delivery and postal etiquette to reach among students, especially large. Secondary school students are cultivating the purpose of a potential user group for express delivery and postal etiquette.

Market positioning

The main development targets are the working class and the students in the university and secondary school.

Working class: There is a stable source of income, mainly providing flowers, gifts, and a "letter to mother" express delivery service;

Students at school: accepting fresh things faster, mainly to provide the "Send a letter to mother" delivered by the day of May 6th, "Mother's Day" on May 13th, the province's express mail delivery service.

Activities

Speedpost service

1. "A letter to mom" express delivery service:

Specific content: Received before May 6th, delivered on the day of "Mother's Day" on May 13th, and provided 2 copies of Mother's Day special stationery for each user;

Price: special letter paper produced by the provincial postal express delivery bureau, 8 yuan / piece. Confirmed as a free delivery for the poor.

2. Mother's Day Express Mail Delivery Service:

Specific content: Received before May 6th, and delivered on the day of "Mother's Day" on May 13.

Price: By adding the word "" after the recipient, you can enjoy the discount of 30 yuan for each item within 4 kg.

The first is to create an atmosphere. In the first two weeks of "Mother's Day", the bureaus invited journalists to create an atmosphere, and jointly held a "Mother's Day" special talk show with the news media, highlighting the importance of "Mother's Day" and calling on all children in "Mother's Day". "Caring and condolences to the mother during the period."

The second is to hang banners and distribute leaflets. All bureaus should uniformly produce "Mom, I love you" propaganda banners, promotional slogans and leaflets. The publicity banners are hoisted at prominent positions in post offices and prosperous places. The leaflets are delivered with express mail and actively promoted to the campus and barracks for publicity and public relations. . At the same time, the “Mother's Day” postal etiquette flower gift delivery service will be carried out; organizers will select various residential areas, schools and other places to conduct business promotion and introduction, and strive to publicize all activities to the children.

Third, the municipal bureau that has established the “185” customer service center should promptly increase the corresponding business content and strengthen the service function of the customer service center for business development.

The fourth is to categorize the target for publicity. For example, for students in school, you can use the student union, student groups to distribute leaflets, hanging banners, etc. to promote. The propaganda highlights the importance of “Mother's Day” and invites students to write a letter to their mother during the festival and send it to the mother using the special envelope for Speedpost to convey the greetings to the mother on time; for the office workers, the media should be used. Publicity, hanging banners, flyers, etc., to remind them to use the postal etiquette to send care and blessing to the mother during the festival.

Service request

All bureaus must establish a high degree of quality awareness, give full play to the advantages of nationwide remote networking, ensure the quality of service from the height of maintaining postal credibility, make brands, make scales, and make benefits. All bureaus must guarantee the quality of gifts and flowers when delivering, delivering gifts and flowers.

Postal etiquette business

It mainly uses the national networking advantage of postal etiquette to provide flowers and gift postal etiquette distribution services during the Mother's Day.

Activity organization

Speedpost service

First, the bureaus should actively contact the shopping malls and gift shops, and take advantage of the postal express delivery network to jointly develop the gift delivery market during the holiday season to achieve a win-win goal.

Second, the bureaus should unify the organization of a "letter to the mother" to care for the mother's large-scale publicity campaign. The Provincial Postal Express Bureau uniformly produced the business flyers during the “Mother's Day”, the special letterhead and the express mail “Mother's Day” logo. During the event, each bureau shall distribute the special stationery to the users free of charge according to the local conditions, and actively contact the student groups and student unions of the local colleges and universities to publicize the “Mother's Day” and invite all the students to “Mother's Day”. On the occasion of the arrival, I personally wrote a thank-you letter to my mother to express my concern and love for my mother. I can also use the student union and other organizations as temporary business agents to handle various businesses during the “Mother's Day” period.

The third is to carefully organize the mailing and delivery of mail during the “Mother's Day”. When receiving the "Send a Letter to Mom" ​​express mail, the recipient must attach the "Mother's Day" logo to the top left of the express mail details list to distinguish the ordinary express mail, and before May 6th Issued; the delivery office will be put on hold after receiving such mail, and will be delivered to the recipient on the day of "Mother's Day" on May 13.

Postal etiquette business

First, during the "Mother's Day" period, the flowers and gifts in the same city and in the same city are the mainstays. It is necessary to make full use of the high-quality flower arrangement art and powerful distribution ability of the postal etiquette to timely and accurately convey the blessings of the festival.

Second, before the "Mother's Day", all bureaus should announce the types and prices of flowers and gifts during the festival of the ceremony to the "185" customer service center for customer consultation.

Third, the bureaus should segment the market on the basis of in-depth and extensive market research, and formulate different marketing strategies for different target groups: First, we must formulate flower gifts of different price grades according to the different consumption levels of the target groups. For example, for students with lower consumption levels, a lower-cost student package can be introduced. Second, according to the different ordering time of consumers, formulate the corresponding price strategy. As the closer to "Mother's Day", the price of flowers such as carnations is bound to rise, so each bureau can offer preferential treatment to pre-ordered customers based on market prices. Third, we must carry out rewards for consumers' exquisite gifts or discount cards, and further guide customers to use postal etiquette again.


Plan 2 of the Mother's Day activities in 2019:

I. Cultural activities

"Love for Mothers" Performance

The second Sunday in May is International Mother's Day. In such a loving day, the brand's public image can be more enhanced. And easy to get social attention and support.

Purpose: To set off the first wave of activity and strive for maximum attention.

Goal: Through the children's love for mothers, they won the public's good impression of the whole publicity month and strengthened the brand's emotional support.

Target audience: children and mothers.

Activity content: About two weeks in advance, we will put in media advertisements to remind the children that Mother's Day is coming. Just fill out a form of family information and have a chance to get a bunch of flowers on Mother's Day and a health care for mom. Medical examination card. The top 500 children can also get tickets for their mother to participate in the event. On Mother's Day, choose the square in the urban business circle to set up the stage and invite the art group to perform. At the event, families with a child or mother's birthday on May 13th can get a free medical examination for one year. Mothers and children whose birthdays are on the same day can earn lifetime honorary membership. Some lottery tickets can be arranged on the spot. The grades are divided into first prizes: three-year value of 1,000 yuan for free medical examination; second prize: two-year value of 600 yuan for free medical examination; third prize: one-year value of 300 yuan for free medical examination. All participating performance and questioning awards are free of charge for one month.

Support for activities:

1) Strive to cooperate with the city women, relying on its extensive social influence, can use a large number of soft articles to expand the momentum.

2) Two weeks in advance, the media will inform the event and strive for more people to participate.

3) Invite the art group to perform live, and enhance the observability of the event.

Budget:

Including flower gift, venue rental, stage construction, on-site advertising production, host appearance fee art group performance fee

Total ¥50,000

Second, student crowd activities

For campus activities: let mom do less for me

With the child's student ID card or other valid documents, you can get two tickets for the special health knowledge lectures on "Caring for Mother's Health" at the Women's Hospital. The audience will also have the opportunity to receive the Women's Hospital membership card and a special Mother's Day gift.

The screening content can be based on optional materials, and choose about women's health knowledge, health knowledge and so on. The core of the activity is to reflect the hospital's professionalism and dedication to caring for women's health.

Support for activities:

A, school publications, fashion media, mass media and other media support

B. Advance cooperation with other activities.

Activity budget:

About 10 special fees, banner production costs, site layout costs, media support fees, etc.

A total of ¥40000.

Network activity

Third, love mom tricks - network newsletter, online story collection.

Pre-emptively on the portal site, pre-heating in advance, using the portal site, search engine to lead the interactive target communication on the Internet. Inducing simultaneous attention to the consumer groups at both ends, and at the same time promoting the hospital website, killing three birds.

Note on the overall activity:

1. Because of the many activities, each has its own theme. Therefore, it emphasizes the reasonable arrangement of the media, and the advertisement supports the whole theme of “Happy Mother, Healthy Mother”.

2. There must be close joint points between the activities, such as the design of the site layout, the unified style image, and the appearance of slogans. Enhance mutual cooperation between activities and achieve integrated communication.

3. Organizers coordinate and plan among activities.

4, the key activities advertising words suggested as "mother is God", "women's hospital - professional care for beautiful mothers."

5, you can leave some lucky draws, supreme, loved ones, beautiful mother spokespersons and other climaxes to draw a full stop in the whole event. At the same time, increase the interest of the event and the ratings of the media reports.


Plan for Mother's Day activities in 2019:

I. Background of the event: On the second Sunday in May, as a festival to express love to mothers, it is often replaced by a fast pace of life. Many people often do not know how to express themselves because of their poor expression. Love for the mother. Maternal love is the greatest love in the world. Such a festival, we hope that people can slow down the rhythm of life, together with us, to express love and blessing to the mother.

2. Theme of the event: Love is in the heart, and gratitude is more beautiful.

3. Venue: Chengdong College, Central Square

Event time: May 10th to 14th

6. Activity process:

One. Campus part:

"Grateful Mother Tree"

1. On May 10th, decorate the “Mother Tree” with a colorful ribbon and light up the “Mother Tree” that night.

3. “Mother Tree” will continue to light from 6 pm to 11:30 from May 10th to 14th.

2. Off-campus part:

"Thanksgiving Mother Tree": The content of the event is probably the same as in the school. But the "mother tree" is available from merchants. "Beautiful mothers in the streets" On May 13th, the event was set up on the central street. Merchants: Prepare the camera for the moment, take pictures for the mother with the child in the square and take a free photo in front of the mother tree. Posted on the wallboard we prepared before, and the other one to keep a mother to commemorate.

"Family telephone connection" This session is designed to provide a convenient way to express love for foreign workers and students studying in the field. The event will be set up at the entrance of the central street on the same day, and 10 mobile phones will be provided by the merchant. Let them call their mother to send a blessing for free.

VII. Preparation for the event:

Submit the plan to the External Relations Department before the 14th of April and contact the merchant. Contact the movie show merchant.

Before the 4th of April, the planning department prepared the relevant prop materials and contacted the venue.

Contact the special school before 5.4.

8. Fund budget:

2. Mother Tree Blessing Bookmark: 500 sheets 2. 500*0.5 yuan = 250 yuan

3. Promotional expenses: banner: 3*60=180 yuan

4. Family PHS is provided by the merchant

5. The photo board is also provided by the merchant: 6*30=180 yuan Subtotal: 360 yuan

6. Instant camera: merchant offers

7. Working capital: 200 yuan 7. Total: 1010 yuan


Mother's Day activities plan for 2019:

Happy Mother's Day

Cycle: 10 days

The purpose of the activity: to lock the direct consumption group of women over the age of 40 to resonate with their children to generate consumer desires. While strengthening the public service image and intimacy of the women's hospital brand, enhance and tap the purchasing power of potential consumer groups and stimulate the sensory stimulation to generate direct economy. benefit.

Activity goal: Attract consumers' attention through 5-6 individual activities. While gaining the benefits of the brand, it contributes to the tips of consumption.

Co-ordinate arrangements:

The opening and closing ceremonies of the monthly activities are two key climaxes, echoing back and forth, and the overall activities emphasize social welfare.

Consolidate the intimacy of strengthening the brand and impress customers with true feelings.

There are multiple clues for all activities to play through:

Happy Mother's Day, healthy mother, give gifts, send health

Love Mom Tricks - Literary Activity Stretching

Send a beautiful mother a beautiful holiday gift

Women's Hospital---the patron saint of beautiful mothers--the love for mothers

Caring for mothers and healthy mothers - sending medical checkups

In the child's heart, the mother is God.

Live event:

On the day of "Mother's Day", where the human sentiment is particularly strong, how can we impress the hearts of consumers from the mental offensives of other brands? According to the usual experience, shopping malls, supermarkets, and especially the health care products industry are most interested in selling flowers and beauty, and the hospitals are less active. I think the most important topic for people now is - how to stay healthy! In other words, let the beautiful mother still be healthy and beautiful!

Health is the wealth of the family!

Health is the foundation of life!

Health is the source of happiness!

The prompting and rendering of the media can strengthen the attention of the children to their mothers. At this time, if a company stands up and screams, calling on children to express their love and blessings to their mothers will surely attract a lot of "eyeballs", which will arouse the attention of the media and consumers, and will cause the voice of the children to resonate! Who doesn't love their mother? Family is precisely the most powerful weapon! ! Combining multi-channel public relations marketing with multi-angle and multi-space promotion, the division and division of organic integration, mutual coordination and support is an integrated thinking of this activity.

PR support:

Cooperate with three family life insurance companies. Most of the insurance salesmen are women, and their income is much higher than other industries. The average age is around 40 years old. The occupational characteristics lead to different degrees of gynecological diseases, and the medical and insurance awareness is relatively strong. Our hospital will interactively send the health check card to the insurance company's small accident insurance card, and stimulate the two major groups: insurance salesman and her new and old customers. The insurance salesman will visit new and old customers at the end of the year to explain medical insurance and health knowledge. At the same time, it will convey the importance of affecting the health of family members to customers. For example, women's diseases are reflected in the insurance clauses as relatively serious diseases. A health check card for caring for customers' health is presented to customers, and a special couplet of women's hospitals is connected. And give it out. It fully reflects our theme of thinking about caring for women's health and caring for family happiness. Advertising affects the target arrival rate of more than 200%, and is a high-end consumer group. The small accident insurance card that the insurance company gave to the customer was also given to the patient in our hospital. This will get more customer satisfaction and loyalty. The operating cost is extremely low, it is completely one-on-one true communication, and the target arrival rate is as high as 200%. The integration and complementarity, mutual benefit and mutual benefit can be rapidly improved. Medical advertising as a relatively special industry communication, the promotion of popularity can certainly increase consumers. The understanding, but not necessarily the consumer's approval, and through the true communication, face-to-face communication understanding, can achieve the consumer's brand identity, play a role of four or two. The brand reputation is conveyed through two-way, and the high-efficiency intervention is natural. Only by creating the brand's reputation, consumers will consider us, not others, when they are faced with choices. This is especially true when the competition for medical services is becoming increasingly homogenized and hot.

As a relatively special commodity, although the spread of medical advertisements has certain particularities, from the origin of marketing, it is inseparable from its origins. Careful analysis of its product characteristics, customer contact habits and media performance can still be found. A personalized strategy suitable for its dissemination, thus achieving the rapid rise of brand communication and being accepted by consumers. Starting from the objective reality of communication, from three to ten thousand, rational media selection, arrangement, and delivery can only receive the best communication effect. Gradually guide our advertising communication to the transition to a narrow-stage stage of standardization, science, differentiation, and interaction.

On-site news points break through the promotion:

With the emotions of the goods, the emotions are moving!

Sending health insurance is a special care for beautiful mothers, and sending "health insurance" can fully reflect the humanistic care and affection of the women's hospitals for consumers, and establish a good brand image in the minds of consumers.

Objectives:

1. Leverage “things” marketing to create market highlights, seize the opportunities and expand brand influence with the fastest response speed;

2. Set off consumer climax, expand service volume, and compete for market share;

3. Touching the heartstrings of consumers through activities, enhancing the brand's potential goodwill and shaping the brand image;

three. Activity time: May 11th, 20xx - May 18th, total 8 days

four. Event theme: I send health to my mother!

V. Activities: During the “Mother's Day” activities, the top 5 patients who seek medical treatment in the hospital every day will receive two health insurances with a total value of 6,000 yuan.


Plan for the Mother's Day activities in 2019 :

Source of activity: On the second Sunday in May, it is a day to convey love - Mother's Day, but with the progress of civilization, this deep-rooted emotion is slowly replaced by fast-paced life, people no longer have Time to speak out loudly about their love, gradually people are not willing to express their love, at least, when Mother's Day is such a warm holiday, people can think of it, but do not know what way to use it My own emotions, maternal love is the greatest love in the world, the source of one's life. For young children, because of these loves, life becomes so soft and warm, because such love, the world in the eye is so The beauty, therefore, we carried out the Mother's Day activities with the theme of "Love. Words".

Toban activity goal

1. Learn to love your mother with simple behavior.

2, exercise children's language skills, hands-on ability.

Activity 1: Learn the words "Mom, I love you, Mom, you are hard" and so on.

Activity 2: Help your mother to do a small thing, record it with a camera or DV, edit the teacher together and make a video for sharing.

Activity 3: Make a simple little greeting card and give it to your mother.

Small class activity goal:

1, can actively say the love for mother.

2. Do what you can to your mother.

3. Develop young hands-on ability and language skills.

Activity 1: DV shooting, the child will record what he wants to say with DV video.

Activity 2: handmade carnations.

The goal of the big class activities:

1. Young children can know that May 8 is Mother's Day. Know the greatness of maternal love.

2, can express love for mother in various forms.

3, experience the hardships of the mother, cultivate children to respect the mother's emotions.

Activity 1: The language of "My mother looks like", every child's mother is different, and have you observed your mother carefully?

Activity 2 "My Mom" ​​painting, draw the mother's look with a brush.

Activity 3: "I send a letter to my mother", choose a mother can receive the address of the letter, give her a surprise.

Activity 4: "I have an appointment with my mother", and my mother has a contract that belongs to only two people.

Group activities:

1. Wishing Tree: Write all the love in the tree. Let the tree fulfill our wishes and pass on our love.

2, the recording of love: record some good mother love songs into MP3.

3, weekend party: the theme of "mother love". It is carried out in the form of songs, recitations, and parent-child chorus.