May 1 mobile phone promotion program

May 1 mobile phone promotion program one:

First, the purpose of promotion

The annual May Day Labor Day is coming again. In the market where the overall sales volume of the mobile phone retail industry is declining, we will seize large-scale holidays to promote sales, thereby driving sales to increase sales, establish a brand image, and clean up the bad inventory in the early stage!

Second, the promotion time

May 1st - May 3rd

Third, the promotion object

May form all customers who purchase

Fourth, promotional activities

1, buy mobile phone cash back, the highest cash back XX yuan

Hit high-margin machines such as resource machines and main push machines to a single page. Indicates the original price, how many yuan are returned! How much is the equivalent. For example, CECT A60 original price of 999 yuan back to cash 300 yuan and 699 yuan single page highlights 300 yuan words. Other models can return cash from tens of dollars to hundreds of dollars according to the profit! Merchants can set their own according to the specific circumstances.

2, buy mobile phone draw grand prize, 100% winning

As long as the customer who purchases the mobile phone can participate in the lucky draw with the sales ticket, the lottery can be in various forms. For example, in the three cartons, the ten billiards with numbers from 0 to 9 are sequentially extracted as "1, 3, 9". The first prize, the prize is XXX. The "1, 3, 9" is not awarded in order, and the prize is XXX. Extract any number of “1, 3, 9” as the third prize and the prize is XXX. Other gifts for mobile phone ornaments, mobile phone foils, etc. for the commemorative prizes! The prizes should be set according to the odds of the lucky draw and the estimated sales volume and sales on the day. The lower the chance of the draw, the greater the sales volume, the prize value. The higher! The lower the opposite!

3, visit Beidou to send gifts

The main profit machine can deliver gifts at the same time as the cash back. The gifts are mainly made by the manufacturers. The locals purchase the gifts that suit themselves according to the local living habits. Customers who take a single page into the store can receive a small souvenir for free on a single page! 4, 10% off mobile phone accessories during the discount period.

5, special machine counter

At the entrance of the store, special counters were set up to display some backlogs and processors. List the detailed function of the machine, the original price, and the current price. Special machine counters must have significant POP logo to attract consumers' attention! Special counters can have sales staff to take turns selling, for example, a salesperson sells for one hour, and the sales machine must have a reward commission. The more you sell, the higher it is. Negative incentives can be developed when necessary.

Five, price promotion

In today's increasingly fierce price wars and increasingly transparent channel prices, how can we use price to attract consumers' attention? In the absence of absolute advantage, we usually use "package price" and "comparable" to price. war.

1. The package price means that one or several accessories of the mobile phone must be purchased at the same time when purchasing a mobile phone. First of all, the price of the mobile phone is very low, and the profit of the accessory is used to balance the profit of the mobile phone. For example, Nokia's 5800 is now priced at around 2,550. Then we can be labeled on the single page as "Package Price: 2599" with the accessory package for the original or product, large-capacity multimedia card, Bluetooth headset, etc. The price of the three accessories is 599. This will be able to achieve the profit of the mobile phone accessories. The machine that makes the package should also make different packages according to the specific model. For example, the Nokia 1200 is not possible to use a Bluetooth headset or a multimedia card to make a package. The specific situation also requires the merchant to be flexible.

2, quite a lot of businesses are now working with local operators, you can use the equivalent of Samsung's C288 sales price of 269 to send 268 phone bills, then you can buy 1 yuan on a single page to buy a mobile phone is equivalent to 1 yuan. If there is no business partner with the operator, you can send accessories such as sending brand batteries to the universal charger. For example, the Nokia 1200 sells 199 to send a brand of battery worth 68 yuan, which is equivalent to 131 yuan. The cost of brand batteries is generally around 10 yuan and the price of 1200 should be between 17*9, so that there is no loss of profits and sales. Consumers still feel that there is benefit! Whether it is "package price" and "comparable" It is necessary to mark the price on the prominent position of the promotion to achieve the purpose of attracting customers!

Six, store layout

The storefront is mainly green, with the image of the spring as the main image. The ceiling is accompanied by green wicker branches and leaves. The main location is to hang POP advertisements and X display racks, and set up gifts!

Seven, publicity channels

1. Send a promotional newsletter to release refined promotional messages to target customers and potential customers, characterized by low cost and economical application;

2, TV, radio advertising: the use of local radio, broadcast a week before the start of the event, the radio is characterized by a wide economy and coverage;

3. Newspaper advertisements: During the weekend, some local newspapers and periodicals can be appropriately selected to make some small-page newspaper promotion advertisements, which are characterized by fast communication speed;

4, outdoor wall billboards: looking for one or two outdoor advertising spray paintings near the business circle, playing promotional discount content, the characteristic is that it can achieve the purpose of intercepting consumption nearby;

5. The community distributes leaflets: hire some temporary workers, and distribute them to the local large and small districts or the entrance of the mobile phone business circle to distribute promotional leaflets for many days. The cost is low and the pertinence is strong;

6, two or three days before the start of the promotion, quickly improve the store promotion atmosphere of each store: arch + banner + X frame + label + leaflet, create a hot atmosphere.

7. Intensive training for sales staff, unified promotion of caliber and standardization of promotional terms, such as "Hello, welcome! Now we are launching mobile phone to send cash promotion activities, there are XX and other preferential measures".


May 1 mobile phone promotion program 2:

Part I: Activity Overview

I. Activity background analysis

If the mobile phone market a few years ago was more successful and failed, and it also created many "miracles", then the mobile phone market is now near saturation, and the mobile phone industry is one of the most competitive industries in China. Excluding black mobile phones, there are more than 1,200 mobile phones sold in the normal channel. The price war has greatly reduced the average profit of mobile phone industry participants. Investors have already included this industry in high-risk industries. In order to highlight the encirclement in the May 1st Golden Week, it is difficult and difficult to seize the market share to stage the classic battle. However, we don't have to worry too much about the marketing of mobile phones. With the development of science and technology in the society, the communication industry has been flourishing for more than a decade. The marketing has cultivated the demand of mobile phones for consumers. If there is demand, there will be a market.

Second, the event time

May 1st - 7th, 20xx

Third, the event location

The terminal sells the store and performs in front of the stage.

Fourth, the way of activity

Implement a combination of counter mobile phone display, group purchase discount, signature sales machine and flyers issued outside the store.

Fifth, the theme of the event

How to listen to love, how to listen, take out yourself. Like her / he will let her / he hear. Love to listen and love to do, ring tones pioneer.

Part II: Activity Analysis and Strategy

I. Review of the current status of mobile phone promotion activities

At present, the main problems in the promotion of well-known mobile phones are:

1. At present, the development of mobile phone brand series has reached a mature stage of the brand. If the promotion focus is not adjusted in time, it will face the aging of advertising information, monotonous repetition, and the dilemma of the attention, attention and interest of the customer group. At the same time, the advertisement has The efficiency is reduced, resulting in a waste of advertising costs.

2. The current marketing methods basically stay at the tactical level, such as advertising warfare, promotion warfare, product development warfare, channel warfare, and so on. From the perspective of the current Chinese consumers, the competition at the tactical level has been “skilled”. Therefore, mobile marketing must return from tactical simple and rough competition to strategic level planning.

3. The current mobile phone promotion activities are single, and the combination of leaflets and roadshows is used to attract consumers by distributing gifts and lowering prices. This approach is not conducive to fostering brand loyalty and increasing market share.

Opportunities for this promotion

1. Adopting a combination of various activities such as activity-oriented, in-store mobile phone display, group purchase discount, signature sales machine and leaflet distribution outside the store. The novel form allows interaction between customers and specialty stores to fully mobilize communication between customers and stores.

2, through this activity, customers can understand some of the outstanding performance of listening to mobile phones, and through the selection of the most touching and most attractive rewards invisible for the mobile phone store to do a good publicity.

Second, the main advantages of this event

1. When the event is launched, there will be more than 5, 1 Golden Weeks.

2, the model's unique and alternative shape design features with a new and interesting promotional activities with a wide range of eye-catching appeal, according to the form of activities can design a series of advertising and reporting. At the same time, we can fully consider the integration and systematization of the current stage and future publicity, and establish an uninterrupted rolling publicity mode.

Third, the main strategy of this activity

1. Target consumer groups: 18-40 years old, including college students, fashion workers, leisure people, etc.

2. Encourage public participation enthusiasm through emotional communication activities. In this activity, the theme of “Caring for Love, Family, and Harmony” advocates the communication between people to promote the competition of customary products to the brand image and brand value.

3. Emphasize the emotional factors of “communicating the connected society”, highlighting the “behind the brand is culture” and the humanization setting.

Part III: Activity Settings

First, the outdoor booth layout

1. Street layout:

In the terminal shop front street, every 80 meters, 3.5 meters high, hang the banner, a total of three banners. They are "How do you listen to love, how to listen to yourself," "Like her / he wants to let her / He hear", "Love listens and loves to do, CRBT creation pioneer"

2. Stage layout:

* 1 meter high, 4.5 meters long and 2.5 meters wide, covered with red carpet.

* The background is 4.5 meters long and 2 meters wide.

Write on the top: love to listen to the mobile phone five, a hot listing

Write down: Grand Prize waiting for you to take

*Two sounds on the left and right sides of the stage

* Put a paper box with different prizes in front of the stage, put it 2 meters high and pull it with a rope. Put the prize on the box and write the prize name.

* Putting an inflatable model in front of the stage

3. Counter setting:

*The distance between the counter and the stage is 8 meters, and a square is surrounded by 12 glass counters.

* Place a wooden tripod 2.5 meters high in the counter for posters

*The real machine is placed in the counter

* The model is placed on the counter, and the corresponding flyer is placed under the model.

*The mobile phone at the counter should be placed at the price

*A sun umbrella is installed next to each counter

*Two salespersons per counter

Second, personnel selection

1. Stage staff selection:

The actors on the stage choose the band to cooperate with the students of the general art school. The band should try to be "sunshine", which can give people a kind of vitality. The performance of the students is fashionable and dynamic, so the high attention rate can reflect the adaptation of the mobile phone to the target consumers. Retain consumers. The appearance of the host, the ability to express the review, the humor, and the ability to deal with the scene, but also with an electrician.

2. Counter sales staff choose:

First of all, these personnel must have sales experience, the appearance of the selected personnel should also be reviewed, and the service attitude should also have a general assessment. After training, they can understand the function and characteristics of each mobile phone and use it flexibly for different people. The mobile phone displays the different functions of the mobile phone. Each counter occupies two people, and her sales are directly linked to her salary.

Third, the choice of clothing

1, the stage staff can be free, the choice of clothing color should be as bright as possible, try to appear style and not resentment.

2, the counter staff's clothing for the company's uniform dark short-sleeved shirt and professional skirt shirt on the back of the company logo, the front of the words written with love, and wearing the counter sales staff logo. Secretary of Secrets 114 Copyright

Fourth, the stage performance

1. First select the songs. The selected songs should be dynamic, have a strong beat, cheerful, and are well-known songs.

2, the game can choose children to participate, you can choose participants according to the size of the stage, for example: how to listen to how to listen, pull out yourself. According to the shape of the mobile phone, I put out the posture that I think is the coolest and say a paragraph including listening to two words. Whoever poses the most beautiful and wins in the specified time; likes her/he wants to let her/he hear. Call your loved ones or friends within the specified time and say that I am listening to the mobile phone store to participate in the event, I hope to share my happiness with you, and then say the four-character phrase of blessing, the most spoken and no Repeaters win; love to listen and love to do, ring tones pioneer. Various ringtones were produced on-site, and the audience listened to the mobile phone, and the audience was voted. The winner of the ticket won the big prize and listened to the mobile phone. The audience who participated in the voting will also get a love chain. Interplays such as activities and dance singing performances can be repeated for multiple matches to set different levels of prizes.

3. The host introduced the newly developed mobile phone, and most of the introduced mobile phones should be high-priced mobile phones with outstanding features.

4, buy a mobile phone has a gift at the same time can also draw a prize, draw the prize, the host should enter this award to play, stimulate consumers to buy.

V. Distributing flyers

At the event stage, 2-4 part-time flyers will be hired to distribute the product DM. The flyer can be printed with certain product feature questions and answers. If the consumer answers all the correct questions, they can go to the specific counter to get the signature of the supervisor. One can purchase a special mobile phone or buy a limited edition mobile phone.

Part IV: Media Project

First, the publicity cycle

On April 20th and 31st, the pre-publication propaganda, through the high-altitude media such as TV and other strong propaganda before the market entry, caused consumers to have strong curiosity about this product. Suspense advertising is carried out through low-altitude methods such as POP, so that consumers want to know what "love" is.

The event opened on May 1st - 7th.

After May 7th, after the product promotion, suggestive cycle advertising.

Second, publicity of geographical coverage

Focusing on the promotion of the event, covering the province and the country.

Part 5: Cost Budget

Funds required for the project: 10,000 yuan

Media promotion fee 5

Venue cost 0.1*5=0.5

Employee allowance 12*0.01*5 4*0.005*5=0.7

Banner 0.005*3=0.015

Flyer 0.1 yuan * 10000 = 0.1

Free gift delivery fee 0.5

Performance staff salary 0.2

Audio equipment rental 0.5

Other expenses 0.2

Site layout cost 0.05

Subtotal 7.865

Part VI: Service Support

First, proliferation services

Launched a proliferation service suitable for mobile phone features, and implemented unlimited free downloads of mobile phone picture ring tones. Improve the quality of after-sales service, patiently explain the functions of mobile phones, and provide a wide range of mobile phone repair and maintenance beautification stores.

Second, group purchase discount

Group purchase is a promotion that allows customers to purchase multiple mobile phones or when several customers jointly purchase multiple mobile phones. Group purchases can attract customers to choose products. Customers generally have a "buy and earn" mentality. Group purchases will make them feel value for money. Love can be achieved through the 1-5 of the profit to achieve a substantial increase in the terminal sales of the product, and consumers will not produce the feeling of product price cut-off.

Part VII: Promotional Assessment

First, the social impact

The promotion is a marketing strategy that stimulates consumers' perceptions, aims at brand recognition, enhances awareness, strengthens memory to achieve the most basic cognitive and awareness purposes, uses the band to attract consumers' attention, and introduces mobile phones and games. The way to receive awards freely triggers consumers' interest, enhances consumers' memory, good service attitude, and advertising so that consumers can look over, stop, buy back, and make customers satisfied and come back.

Second, the establishment and sustainability of the activity model

This activity is a general-purpose model with strong publicity and small capacity for easy application in various cities, which is easy to copy and promote.


May 1 mobile phone promotion program three:

Mobile phone promotion program title: long night newsletter blessing to write newsletter than speed

Mobile phone promotion time: 7:309:30 every night

Mobile phone promotion venue: each mobile phone store

Mobile phone promotion activities: In order to improve the image and brand of the store, as well as the popularity, increase sales, because the weather is hot now, so few people go to the store during the day, usually at night, shopping with friends or relatives, so We use the evening time to carry out promotional activities, in order to attract the attention of passers-by, in order to increase the popularity of the evening store, in order to use the event to promote themselves, in order to allow more customers to browse the store at night.

Mobile phone promotion program content: mobile phone store, first prepare a variety of styles and functions, as well as a mobile phone of each brand, and then please interested in the customers to write a newsletter competition! In the prescribed time, see who wrote the most newsletters, and to send to their friends or relatives, etc., the store first stipulates that each customer writes the newsletter is: Dear friends, night moon clear, I am in a certain mobile phone store Participate in the newsletter to write a quick event, take this opportunity, I will bring you a blessing, I am happy every day!

During the competition, customers can choose their favorite mobile phone or their familiar mobile phone to play.

On multiple nights, you can play multiple rounds

Prize setting: The first place is? The second place is? The third place is?

Pre-event propaganda strategy: advertising in a certain local TV station, time selection, etc., or what MRT newspaper and certain entertainment newspapers.

Comments: First: attract the attention of passers-by! Interacting between customers and specialty stores to fully mobilize communication between customers and stores

Second: Through this activity, customers can understand the performance of some mobile phones in the store, satisfy some customers' own favorite mobile phones, and vanity, because some mobile phones are expensive, customers can only dream of owning

Third: Through this activity, more customers will use the store's mobile phone to send a blessing to their loved ones and friends, and invisibly made a good publicity for the mobile phone store.

Fourth: fully mobilize the enthusiasm of customers, give customers the purpose of leisure and entertainment at night!


May 1 mobile phone promotion program five:

Part I: Activity Overview

I. Activity background analysis

Today, China's mobile phone market is near saturation, and the mobile phone industry is one of the most competitive industries in China. The price war has greatly reduced the average profit of the mobile phone industry participants, and it can be said that it has entered the stage of white-hot. There are countless mobile phone sales terminals in the city. In order to highlight the market in May 1st Golden Week, it is difficult and difficult to seize market share. However, with the development of technology, high-tech has been gradually applied to mobile phones, and people are changing the frequency of mobile phones more and more, so we still rely on the market.

Second, the event time: May 1st - 7th, 20xx

Third, the event location: Aili communication mobile phone store and stage performances.

Fourth, the mode of activity: the implementation of counter mobile phone display, group purchase discounts and the distribution of leaflets outside the store.

Fifth, the theme of the event: Love communication is wonderful, and love communication makes you omnipotent.

Part II: Activity Analysis and Strategy,

First, the status quo of mobile phone promotion activities Review the current major mobile phone sales are now mainly problems:

1. At present, the development of mobile phone brand series has reached a mature stage of the brand. If the promotion focus is not adjusted in time, it will face the aging of advertising information, monotonous repetition, and the dilemma of the attention, attention and interest of the customer group. At the same time, the advertisement has The efficiency is reduced, resulting in a waste of advertising costs.

2. The current marketing methods basically stay at the tactical level, such as advertising campaigns, promotional wars, product development wars, channel wars, and so on.

3. The current mobile phone promotion activities are single, and the combination of leaflets and roadshows is used to attract consumers by distributing gifts and lowering prices. This approach is not conducive to fostering brand loyalty and increasing market share.

Opportunities for this promotion

1. Adopting a combination of various activities such as activity-oriented, in-store mobile phone display, group purchase discount and leaflets issued outside the store. The novel form allows interaction between customers and specialty stores to fully mobilize communication between customers and stores.

2, through this activity, customers can be aware of some outstanding performance of the love mobile phone, and through the selection of the most touching and most attractive rewards invisible for the mobile phone store to do a good publicity.

Second, the main advantages of this event

1. When the event is launched, every May 1st Golden Week, there are many target customers in the crowd of people.

2, the model's unique and alternative shape design features with a new and interesting promotional activities with a wide range of eye-catching appeal, according to the form of activities can design a series of advertising and reporting. At the same time, we can fully consider the integration and systematization of the current stage and future publicity, and establish an uninterrupted rolling publicity mode.

Third, the main strategy of this activity

1. Target the target consumer groups: college students, fashion workers, leisure people, etc.

2. Encourage public participation enthusiasm through emotional communication activities. In this activity, the theme of “Caring for Love, Family, and Harmony” advocates the communication between people to promote the competition of customary products to the brand image and brand value.

3. Emphasize the emotional factors of “communicating the connected society”, highlighting the “behind the brand is culture” and the humanization setting.

Part III: Activity Settings

First, the outdoor booth layout

1. Street layout:

On the Guangming Street and the cemetery road, every 50 meters, 4 meters high, hang the banner, 2, 2. Stage layout:

* 1 meter high, 4 meters long and 3 meters wide, covered with red carpet.

* The background is 4.5 meters long and 2 meters wide.

Write on the top: Love to listen to the mobile phone five, a hot listing down the down write: the grand prize waiting for you to take

*Two sounds on the left and right sides of the stage

* Put a paper box with different prizes in front of the stage, put it 2 meters high and pull it with a rope. Put the prize on the box and write the prize name.

* Putting an inflatable model in front of the stage

3, the store settings:

* The store is arranged on the basis of the usual modifications to highlight the festive atmosphere.

Second, personnel selection

1. Stage staff selection:

The band performed on-site with the invited Hurricane Art Troupe of Hebei University of Engineering. The band should try to be "sunshine", which can give people a kind of vitality. The students' performances are fashionable and dynamic, so the high attention rate can reflect the adaptation of the mobile phone to the target consumers. Retain consumers. The host has a well-considered appearance, strong language appeal, and a strong ability to cope with the scene.

2. Counter sales staff choose:

It is composed of long-term promoters and temporary promoters in the store, but mainly based on long-term promoters. .

Third, the choice of clothing

1, the stage staff can be free, the choice of clothing color should be as bright as possible, try to appear style and not resentment.

2. The counter staff put on uniform clothing in the store;

Fourth, the stage performance: by the Hurricane Art Troupe.

V. Distributing flyers

At the event stage, 2-4 part-time flyers will be hired to distribute the product DM.

Part IV: Media Project

First, the publicity cycle

Second, April 24th to 30th for pre-publication, through the television, newspapers, community leaflets and other media propaganda to mobilize the curiosity of the majority of the crowd;

3. The opening of the event on May 1st - 7th.

Part 5: Cost Budget

Funds required for the project Unit: 10,000 yuan

Media promotion fee 3

Venue cost 0.5

Employee allowance 12*0.01*5+4*0.005*5=0.7

Banner 0.015

Flyer 0.1 yuan * 10000 = 0.1

Free gift delivery fee 0.5

Performance staff salary 0.2

Audio equipment rental 0.25

Other expenses 0.2

Site layout cost 0.05

Total cost required: 5.515


May 1 mobile phone promotion program four:

According to the characteristics of the mobile phone, we can conduct a mobile phone activity on 5.1 Labor Day. For example, we can let our customers play a game on our mobile phone in a short time, because many of our mobile phone customers are young people. They are our main sales target, and the activities carried out for them will definitely have a good profit return in the short term.

Specific activities:

1. We can select several representative mobile phones that are also good in terms of operation, so that our consumers can do snoring activities. For example, we can play classic Tetris or sokoban, and of course download. A more interesting game to play, and determine the winner based on the score. At the same time, if you can make an instant camera shooting game screen to the projector, it is best for the customers on the spot. If you can't, it doesn't matter. The role of the moderator needs to be played out.

2, we can also be based on the mainstream games played by many computer game players. For example, a classic CS athletic event. This activity is also better, because we can provide computers and projectors by letting the city's computer vendors provide the venue for combined marketing. This marketing strategy is also feasible, let the computer sellers, we The stores together get very good benefits. The cost will not be very high, and there is no conflict in the product.

3, said that both are related to the game, we can also carry out the activities of the same model must be discounted, if the customer has the NOKIA N73 model, then he can enjoy the purchase in our store N73 X discount discount, X can be 10% off or 20% off, this is based on the actual situation. After the salesperson discounts the customer and records the SN number of the machine that the customer has, and saves it to the computer, the same person can be prevented from purchasing multiple times. The cost is not very high, it is much better than the naked discount.

4. We can also conduct a “false mother” contest. This is more eye-catching, and many boys are dressed as girls performing on stage. Not only does it appeal to boys, but girls are also very attractive! Putting on the stage, the music is ringing, like the catwalk show, it feels very good. At the same time, extreme sports and street dance performances are added. The combination of dynamic and static will definitely bring a good atmosphere to the scene. This mainly needs to find a wedding photo studio to do the cooperation, makeup, clothing is all. The operation is relatively simple. However, it is important to note that security controls need to be controlled in extreme sports programs. Avoid dangers. At the same time, it is best to buy the corresponding insurance for the performers. Prevent problems before they happen!