New Year's Day promotion plan

Article 1: New Year's Day Promotion Program

First, the theme of the event: grateful feedback, burning December

Second, the event time: December 6th - December 25th

Third, the activity objectives:

During the event, a strong festive atmosphere was created to increase the traffic to the store. The sales of the supermarket increased by 10% compared with the previous event, and the New Year's Day promotion program.

4. Activities:

1, crazy time every day

a) Activity time: December 6th - December 25th

b) Venue: 1-4th floor

c) Activity content: During the event, choose one time interval from Monday to Friday every day, choose two time slots from Saturday to Sunday, and choose one time counter in 1-4F to hold a 20-minute limited time purchase. , that is, 50% discount on the basis of the current price.

2. Supermarket shopping, fresh party, more than 1 yuan

a) Event location: -1F

b) Activity time: December 6-25

c) During the event, those who spend a total of 28 yuan and above in the mall on the same day will receive a gift with a small ticket plus one yuan.

d) Level setting:

Shopping for 28 yuan plus 1 yuan for 1 pack of paper

Shopping for 48 yuan plus 1 yuan for a grapefruit

Buy more than 88 yuan plus 1 yuan to get a bottle

3. Li Dan warm Wanjia winter "sweater, underwear, bedding" big exhibition

a) Venue: Walking Street outside the mall gate

b) Event time: December 6-20

c) Organize the sweaters, underwear and bedding of the mall to carry out special sales and exhibition activities in the form of off-site floats.

4. Christmas Gift Sale

a) Venue: Mall Gate and Pedestrian Street outside the side gate

b) Activity time: December 21-25

c) Organize supermarkets and department stores to carry out merchandise related to Christmas gifts in the form of off-market floats.

5. Christmas "Amazing" Come to the store to surprise

a) Venue: Full audience

b) Activity time: December 24-25

c) Activities: During the event, Santa Claus will appear on the floor stores from time to time. Anyone who visits the store on the same day can find Santa Claus in the store. If you find Santa Claus, you can get a beautiful Christmas gift from Santa Claus. Each person is limited to one. Special reminder: When you close the store at 12/24, you can get a special closing ceremony for customers who are out of the store! limited quantity available.

6. "Christmas Happy Garden" passion Christmas night

a) Venue: Walking Street outside the gate

b) Event time: December 24th, 25th, 7:30-9:00

c) Activities: In order to create a warm atmosphere of the festival and gather popularity, special large-scale Christmas carnival evenings will be held outside the mall gate on Ping An and Christmas Eve, and it is recommended that employees of the mall be organized to participate in the party to drive the on-site customers. Participation.

V. Media publicity planning:

1. Media promotion:

a) DM leaflet: On December 6th, 20,000 DM flyers will be distributed by means of pin-up and household distribution.

b) Newspaper advertisement: On December 5th, the first edition of the event information advertisement was published in "== Evening News";

Sixth, the cost estimate:

1. Supermarket shopping, fresh party, more than 1 yuan

500 yuan × 19 days = 9,500 yuan

2, Christmas "experience" to the store surprise 2,000 yuan

3, "Christmas Happy Garden" passion Christmas night 15,000 yuan

4. Newspaper advertisements and other publicity expenses: 20,000 yuan.

5, activities and Christmas atmosphere set 10,000 yuan

6, a total of 56,500

Seven, the way to bear

The cost of this event, department store, can refer to last year, through the Christmas atmosphere layout costs, according to the manufacturer plus 1 yuan per square meter for the apportionment, the supermarket recommended that manufacturers bear 4,000 yuan.


Chapter 2: New Year's Day Promotion Program

First, the purpose of the event:

1. Create a harmonious atmosphere of happy and happy, and create a new dawn of the new year. Feeling good, everything is fine.

2, through the national unified action and theme promotion, create direct economic benefits for the store, improve the visibility and reputation of the Kraken bathroom, expand the influence of the Kraken brand in the bathroom industry;

3, the use of New Year's Day consumers are full of new hopes, carry out consumer promotions, build confidence, new understanding, and lay the foundation for the new year.

Second, the event time:

Pre-event period: Preheating period: 10 days from December 10 to December 20, each dealer can set the promotion according to his actual time, and the promotion of the promotion can be carried out in conjunction with the promotion of Christmas in all walks of life.)

Official event period: December 20th - January 5th

Third, the event location: National Kraken bathroom terminal store

Fourth, the promotion theme:

Twilight of the 20XX

- The Kraken is ignited to enjoy life and enjoy the Kraken

V. Specific content of the event:

Promotion policy:

1, Christmas New Year's Day pass card: During the warm-up period, the Kraken bathroom will issue 1000 New Year's Day blessing cards, sign the blessing card, send your blessings, and pass it on to others. There are 3 greetings on the card, and they will be sent to the Kraken bathroom store before January 1. Anyone who has a signature on the card will be given a 5% discount on all products in the store during the event.

2, Christmas New Year's Day to send duck eggs: Any customer who holds the Kraken bathroom greeting card or a customer who has a signature greeting on the wish card, enter the store to send a duck egg.

3, Christmas New Year's Day to send eggs: Any customer who placed orders before the 20th, are sending eggs 12 pounds.

4, Christmas New Year's Day Golden Egg: During the event, the Kraken stores will set up 12 golden eggs in the exhibition hall every day. All customers who have orders will have the opportunity to smash the golden eggs. The prizes are mobile phones, cameras, notebooks, and u-disks.

6. Event promotion and implementation rules

1. Market promotion:

Arrange your employees to carry out propaganda in the streets and crowded areas of the city. A single leaflet of this promotion is distributed on the streets in the image of the unified bicycle team. Each group of cars is divided into several groups. If there is no clothing, it is best to wear an ankle strap printed with "Haifang Sanitary Ware". Separate the route to ensure that every store is sent. Require dispatchers to fully understand the content of this promotion in order to communicate with consumers, and it is best to register to the customer number. Distribute 100 daily

Approximately 950 blessing cards.

Publicity leaflets at the door of the community and acceptance of prospective landlord reservations

Do market research in the whole city, find out which districts have recently handed over the building or just handed over the building, and immediately contact the property, choose 4 or 5 districts to take the stagnation propaganda, the stagnation promotion period is about 7 days, and ask for our business. At the same time, the staff will leave the customer's contact information at the same time. 500 copies are distributed in each community, and it is expected to have a leaflet around XX)

Inviting home improvement company designers to bring customers to the store

The home improvement salesman invites the designer. In the invitation, the event leaflet and the information of Jinouya Company should be brought to convey the brand image to the designer. During the invitation process, the designer should be clearly informed about the content of the event, so that he can bring customers to the store during the event.

, folder:

In conjunction with local newspapers with large circulation, targeted advertising in key areas can also be distributed in the form of a single newspaper, distributed to the target consumers in the form of newspapers.

Website promotion: Posting in local professional home, decoration, building materials website, organizing group purchases and placing advertisements, promoting group purchase preferential activities. Such as: a, SouFun; b, local building materials network; c, focus home network;

Outdoor advertising such as high-altitude card slots and huge frames. During the event, all the fixed billboards outside the Kraken bathroom will be replaced with the advertising screen of the active content;

Note: The early publicity is the key to the success of a promotion. The above publicity activities require strict time schedule and implementation, and cannot be carried out in a fragmented manner. If you want to make an effect, the promotion must be in place.

2, store layout

In 2XX, the new products will be listed. In order to improve product awareness, several key products must be standardized and displayed in the most conspicuous position of the store. Stick the stickers, do a good job, and introduce new products.

, the store's albums, posters, price stickers, x series of products, etc.;

At the door of the store, there is an x-display stand that briefly introduces the content of the event, attracting everyone's attention. Next to the leaflets, small folds, local newspapers with advertisements, brand introductions, and new product promotional materials are placed in the data frame for consumers. Access

The glass wall, window, and exterior wall of the store must be affixed with event-themed posters, so that customers can see it at a glance.

The door of the store and the main market must be hanged with banners, and the conditional area is decorated with inflatable arches and air-filled atmosphere;

, ribbons, balloons, bunting, hanging flags, rose flowers and other conventional arrangements are in place to create an atmosphere of activity;

, the promotional products are affixed with the corresponding stickers, preferably stacked, and affixed with price cards;

In the service desk and negotiation area, an appropriate amount of leaflets can be placed for easy reading;

The exhibition hall is arranged with a festive gift, creating a festive and lively atmosphere and preparing gifts;

, can be placed horizontally around the market

The place of the banner and the bunting is promoted as much as possible, forming a strong festive atmosphere. The banner and bunting content are mainly based on event notification and product promotion.

At the entrance of the market passage, the main intersection and the traffic fortress are hanged banners to highlight the theme of the promotion:

Twilight of the 20XX

- The Kraken is ignited to enjoy life and enjoy the Kraken

At the intersection of the main channels of the market, set the store guide label to guide customers; the floor or carpet, this is very important, and can negotiate with the marketing authorities.

In the store display products, according to every other product, the label with the words "shop recommendation", "selling products", "designer recommended products" and "20XX new products" are posted. Attract consumers' attention and create a strong visual atmosphere.

Stores should be kept clean and tidy, and all kinds of snacks and teas should be placed properly.

During the event, qualified customers can use the in-store broadcast to broadcast the content of the event, inform the customer of the specific preferential policies, or play music to achieve the purpose of active atmosphere.

3, store staff

1. Before the promotion begins, it is necessary to concentrate on meetings, appropriate training, clarify the content, methods, and main products of the activities; coordinate the distribution of promotional products.

2, especially to emphasize the shopping guide, the service attitude of the salesman, to take twice as much energy as usual, double the smile, double the enthusiasm, double the service, and double the tolerance.

3. The division of labor between the shopping guide and the business personnel is as clear as possible, especially the distribution of products and sales areas, and there should be no conflicts of interest, so as not to affect mutual cooperation.

4. During the event, the performance of the store staff can be scored, the appropriate commission is given, the enthusiasm of all employees is improved, and the activity achieves better results.

5, all promotional personnel should unify the clothing, and arrange the hostesses to take the welcome.

Seven, the division of specific personnel

Arrange the staff and the person in charge by the dealer

Eight, promotional stocking and support

1, the purchase of 10,000 yuan, the Kraken company supports 1,000 yuan; the purchase of 30,000 yuan, the Kraken company supports 4,000 yuan; the purchase of 50,000 yuan, the Kraken company supports 6,000 yuan.

Stocking amount yuan m ≥ 10,000 m ≥ 30,000 m ≥ 50,000 m ≥ 100,000

Siren support 1000 4000 6000 13000

2, the purchase of more than 50,000 yuan, the company sent personnel to guide the promotion. The purchase of more than 200,000, the Kraken company leaders on-site signing support.


Chapter 3: Hotel New Year's Day Promotion Program

Activity time: December 23rd - January 5th Event theme: Meet Christmas night

d. Restaurant: The service lady wears a Christmas red hat and gives each table a unique Christmas snack. The snacks mainly include cakes, biscuits, and can also be a popular hotel speciality snack. Kind of candy. You can also hide a prize mascot in the dish, different mascots to the service desk to receive different Christmas gifts e. Aisle: use a red paper to tie into a small lampshade, every one meter five hanging one, along the Hang two columns in the aisle.

Second, the store Christmas atmosphere creates

a. The front square can set such a scene: a house in the villa city stands on the snow. The house is surrounded by a rich Christmas tree and has a beautiful garden. The whole house has yellow warm light and can be seen through the window. To the family, I am busy preparing for the Christmas party, carefully decorating the Christmas tree, Santa Claus is creeping up the chimney, and the melodious music floats out of the Christmas house. The whole scene is quiet and cheerful, moving and quiet, lifelike and full of fun. Note: Music is indispensable, adding dynamic to the entire scene and playing some classic songs.

b. The waiter and the cashier all wear a red Christmas hat to set off the festive atmosphere and stimulate customer spending.

c. Draw out the Christmas merchandise area, display various Christmas gifts, Christmas trees arranged in a row, with various lanterns, decorations, etc., plus posters, music, etc. to render the Christmas atmosphere, turning the hotel into a paradise for Christmas parties.

Third, promotional activities

Carnival Hat Festival! Showcases all kinds of men, women and children's hats with novel styles and colorful colors! Let you enjoy the warmth of the winter, add a touch of gorgeous style! Operation instructions: In the cold winter, hats are indispensable for cold supplies, and the more It has become a big embellishment for fashionable young people. On the hat display, you can highlight the red Christmas hat, on the one hand to render the festive atmosphere, on the other hand, through the Christmas hat to drive the sale of other hats.

Set the meal to send gloves, set a meal of 1200 yuan, with a small ticket, give a pair of gloves, there is a small gift hidden in the glove. Operation instructions: gloves are also essential for people to prevent cold, shopping gloves, for customers to compare In fact, hiding the lottery in the glove is a novel way of promotion, which is similar to the gift of a Western child in a long stocking at Christmas. Note: Shopping gifts can also be some fashion desk calendars, Christmas gifts, peace signs and so on.

4. Contact foreign students.

a. Organize the program. We went to universities such as Black University and University of Technology to contact more than 10 students from European and American countries, invited them to participate in our activities, and went to the hotel lobby to perform programs with everyone to spend Christmas Eve. Our invitation was warmly welcomed by them, with beer, and with the handsome Chinese guys and beautiful Chinese girls, and they didn't have to spend money. This beauty has never been seen before. They are simply overjoyed. Our request for them is only to perform the show or to jump to the disco. The level of the program is not high. As long as the atmosphere can be highlighted, it is hard to beat them. Some will blow the saxophone, some will play the guitar, Some will sing popular pop songs in Europe and America, and disco is part of their life. No one can't jump, this is enough.

b, gifts of wine and flowers, consumers get unexpected surprises. Everyone who came to the Civil Defense Business Hotel that night gave us a complimentary bottle of wine for each table, and the hostesses sent a red rose to the ladies in the couple, and sincerely said to them: "Thank you for coming. On behalf of the Civil Defence Business Hotel, I wish you a Merry Christmas and a deep love for the sea!" This unexpected gift and warm words make every consumer feel intimate and excited, and the distance from the Civil Defense Business Hotel is closer. It is. The passion for consumption is fully mobilized. Because it is not only their own enjoyment to bring their own civil defense business hotel, but more importantly, spiritual value-for-money enjoyment, which cannot be measured by money.

c. Dance with the students and burn the brand passion. In addition to the in-store programs, we interspersed with the students to perform. All of them were dressed in denim, with avant-garde hairstyles, all cool, and they were full of European and American styles. The dynamic and passionate performances caused applause and applause. Many consumers screamed and danced with the students. Pushing the climax again and again makes people happy. In the performance, the students kept saying "Civil Defense Business Hotel, I love you!" and your wonderful performances pushed the whole event to the climax. The brand of civil defense and the passion of consumers have produced Highly resonant.

d. Give beautiful photos and keep the moments. In order to let consumers keep this wonderful moment forever, always remember the Civil Defence Business Hotel, you can get a free photo of our beautiful photos.

To leave a detailed address and phone number, we will personally send it. Whoever came out also thought of bringing a camera, and it was a pity that this unforgettable moment did not take a photo. This cola broke the consumer. We let consumers take pictures in the lobby of the Civil Defense Business Hotel, and each photo is packed into a simple photo frame, so that consumers can be placed on the top of the floor so that they can often see the photos and photos of the people. Anti-business hotel, you will never forget this unforgettable moment, and you will always remember the Civil Defense Business Hotel. After the photo is washed out, according to the customer's detailed address, we send a special person to serve, and get the consumer's thanks again.


Chapter 4: Shopping Mall New Year's Day Promotion Program

Activities:

First, the New Year surprise exchange price

20XX=200+8=xx+8=?

Shopping for over 200 yuan, plus 8 yuan can be exchanged for goods worth 18 yuan;

Shopping over xx yuan, plus 8 yuan can be exchanged for goods worth 88 yuan



Instructions:

With the purchase of small tickets to the service desk side to redeem the goods, and stamped on the small ticket to show invalid, if a product has been renewed, can be replaced with the same value goods.

Second, 噼里啪啦迎新年

If you spend more than 200 yuan in the mall, you can puncture the balloon and have a lottery ticket in the balloon.

More than 400 yuan tied two, and so on, a single ticket is limited to 10.

Lottery setting:



First prize: 5 elephants and 2 prizes are marked on the lottery, and the prize is a gift or coupon worth xx yuan;

Second prize: 4 elephants, 5, prize value of 500 yuan;

Third prize: 3 elephants, 10, prizes worth 200 yuan;

Fourth prize: 2 elephants, 20 prizes, worth 50 yuan;

Fifth prize: 1 elephant, the prize is worth 10 yuan.

Instructions:

You can circle an area in the mall, where balloons of various colors are placed, and the customer enters the balloon with the shopping ticket.

Third, shopping to send mugs - feel the warmth of the moment

When the image is printed on the t-shirt has become no longer fresh, as the fashion continues to change, people began to popularize their favorite images and their photos or pictures of friends and relatives printed on the ceramic cup, also known as Mark The cup, accompanied by every day, can always feel the comfort or the warmth of the rogue. Activity target customer group: Focus on young couples or family of three, print photos of lovers or family photos on the cup, so that people you like can be with you at all times.

With a purchase of over 300 yuan, you can give a mug. Customers can choose to print their favorite pictures or photos of lovers or photos of loved ones on the mug. Each mug costs about 5 yuan. Lili stands out, stands ready, and reflects the personality charm. It can be used as a special cup for yourself, and it is also a gift from young people.

The equipment can be rented from a professional color printing shop or jointly with a professional color printing shop.

Four, one worth a thousand dollars - we listen to your heart

It will be very necessary to let the old people come to the end of the new year and listen to the opinions of customers. It will help the mall to better summarize and reflect on the past year, and also help the mall to be new. In the year to know how to better improve and improve themselves. At the same time, this will also let customers feel the sincerity of xx.

Two days on weekends, Mr. Li and Xie Zong personally sit down and listen to the opinions and suggestions of the customers. All the customers who give suggestions are given a beautiful gift, and those who have made good suggestions can give 1,000 yuan after the event. Reward, and will be announced the next day. If you feel that the advice is particularly good, you can also give a reward of 1,000 yuan on the spot. For those customers who have made good comments and suggestions, the mall can also be hired as a part-time supervisor.


Article 5: Jewelry New Year's Day Promotion Program

First, the event theme:

The 10th Anniversary of Emperor Dream Jewelry offers a special offer for the "Nuo Ai Life" series of diamonds, meaning: "Eternal Commitment Loves You forever"

Second, the event time:

December 20, 20XX to January 15, 20XX

Third, the event description

Christmas, New Year's Day, these two festivals do not have a specific consumer group, and the duration of the activity is longer, the price war is undoubtedly the best way to win consumers. The introduction of certain ultra-low specials during the holiday season will increase the popularity of the counters, which will attract more consumers.

Fourth, the goods description

"Nuo Ai Life" series of diamonds

Style: All are classic, noble, simple, elegant and generous.

Sales target: The name of the jewelry is very suitable for newlyweds to purchase, and the style is also suitable for the masses to wear, so the marketable objects are wide.

Main drill positioning: 10 points, 15 points, 20 points, a total of 10 styles.

---------

Event Location:

××Jewelry stores/cabinets across the country

Event theme:

Long-lasting diamonds witness a happy marriage

four. Background and purpose of the event:

With the popularity of the XX jewellery image spokesperson and the famous movie star Jiang Wenli, the TV series "Chinese Divorce", people have more and more discussions about marriage. These discussions are all focused on the issue of tolerance and trust in marriage. It is widely believed that marriage cannot last because the two sides are not trusting and tolerant.

Diamonds are enduring. Linking the long-lasting diamonds to the long-lasting marriage constitutes the emotional theme of our new “Shoushou” series of diamond ornaments. It also constitutes the emotional appeal of this promotion. We use permanent emotions. The connotation of XX diamonds guarantees the long-term marriage of people in the form of contract signing. We link diamonds and marriage through the propaganda point of “Permanent”, and gradually form a diamond consumption culture that is in line with international standards. It is also a sales method and consumer culture of the industry. Initiatives, in the hearts of consumers and the jewelry industry to expand the popularity and reputation of XX jewelry, improve the brand value added value of XX jewelry.

Fives. Activity form:

1. Activity content:

Three years of agreement:

We signed the form to guarantee the purchase of XX jewellery "Shou Shou" series of new diamond jewelry customers in the future

In three years, love is sweet and the marriage is full. We will be with the customers to abide by the "three-year contract" of a happy marriage.

If the customer divorces within three years after purchase, the original payment can be refunded with the divorce certificate;

Note: The divorce certificate on the date of the divorce certificate can be used as a refund certificate, and the XX Jewelry National Franchise/Cabinet will be refunded after investigation and confirmation by the civil affairs department of the customer's place of residence.

Hand in hand for ten years:

The couple who are still in the same ten years after signing the contract will receive the beautiful wedding commemorative jewellery from XX Jewelry, and will receive the blessings and exquisite gifts of XX jewelry on the wedding anniversary, and often participate in various kinds of XX jewelry. Friendship activities and so on.

2. Make publicity:

On January 1, 20XX, January 15th, 20th, and February 5th, 20XX, the theme was: "Diamond sales highlight the long-lasting culture of diamonds", in the form of news about 5 days after the event began. Report the event to promote the momentum;

In December 23, 20XX, January 1st, 20th, January 15th, January 20th, 20th, 20th, and 20th, 20th, the publicity advertisement was published in the daily circulation or evening newspaper of the local circulation, and the activities were expanded. Coverage and influence, the theme is “××Jewelry Permanent Diamond Guarantee Marriage”

During the event, there will be occasional advertising campaigns on TV stations, and in the form of subtitles during prime time, the meaning of the event, the rules of participation, the address of the store/cabinet and the detailed advertisement of the phone will be made on the TV station.

Activity budget

1. x display rack: 65 yuan × 2 = 130 yuan, banner: 150 yuan;

2. Publicity page: 0.5 yuan / piece × 1000 copies = 500 yuan;

3. Wedding anniversary gift fee: 30 × 100 = 3000 yuan;

3. Media publicity fee: about 5,000 yuan;

4. Total: 8780 yuan.

another:

Activity control and promotion problem description:

1. Participate in this activity. After joining the partners to choose a good plan, you should not change the details of the activities at will during the event. If you need to change, you must contact the XX Jewelry Promotion Headquarters and obtain the approval of the headquarters.

2. Internet promotion: Cooperate with local websites to carry out publicity activities such as campaign advertisements, event news reports, etc., and do a good job of “building momentum” in the form of news events;

3. Pay attention to contact with local newspaper media reporters, pay attention to do a good job in reporting activities, in order to achieve long-term promotion of the brand and long-term promotion of sales;

4. Make detailed records of customer consultation and number of arrivals, number of participants, purchases, sales, etc. during the event;

5. Activities in the later stage of the event will collect the above data and media frequency, customer feedback, etc. to the brand planning department of the XX Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to the franchisees.

6. Print 50 yuan or 100 yuan cash coupons, and at the same time, through cooperation with other strong non-jewelry brand dealers, restaurants, karaoke bars, etc., customers can give us cash coupons when they consume at the above store. Expanding customer sources in multiple ways