Glasses promotion program

Part 1: Glasses Promotion Program

Optical shop promotions can be described as varied, almost every day, every year, every family has to do. It can be said that the promotion activities have become an important part of the daily marketing work of many optical shops. Winter holiday promotion, new store opening promotion, National Day Spring Festival and other holiday promotions have already made many optical shops busy from the beginning to the end of the year.

Although the promotion is done in almost every optical shop, it is also done every year. However, after every promotion, the results of the inventory, but a few happy. The optical store with successful promotion activities, the turnover during the event is several times higher than that of the weekday, or even ten times and dozens of times. The owner is naturally eye-opening; the optical shop with unsuccessful promotion activities, not to mention the turnover during the event is doubled. Dozens of times of the surge, and some even the simple promotion fees can not be recovered, so I am in my heart, I am not happy.

Why is the same optical shop, the same is to engage in promotions, but the effect is worrying about the two days, some people laugh and cry? The problem is clearly in the whole process of planning and implementing the promotion.

In order to summarize the promotion experience, enrich the promotion content of the optical industry, and enhance the promotion level of the optical industry retail sales, this magazine analyzes the promotion status of the optical industry, and especially introduces the "Yellow Flower Collection of Optical Shops for Promotion" for reference by industry colleagues.

Promotion level reference is not uniform

Judging from the current promotion status of many optical shops, the sales level of various optical shops is uneven, which is also the same as the optical shop, the same promotion, the root cause is very different.

As far as the promotion level of optical shops in China is concerned, the most powerful and highest-level promotion is the Baodao Optical Store. For a long time, most of the industry peers believe that the service in Baodao Optical Store is the best, which is one of the core driving forces for its rapid development in the mainland. In fact, this is only one-sided understanding and understanding of the industry. Baodao glasses is worth learning and learning from the industry. It is not only the service skills of its store sales staff, its marketing experience and promotion skills are worthy of research and study in the industry. This is the key to the rapid development of Baodao glasses in the mainland, and also its market. The core of competitiveness.

Starting from the rapid expansion in 20XX, the national large-scale promotion activities of Baodao have been uninterrupted every year. The celebrity star is the main line, supplemented by public welfare, fashion promotion activities, and related publicity. It can be said to be both fame and fortune, and it can do more with less. It can be said that various kinds of promotional activities of celebrity star national tour or regional marketing have made a great contribution to the rapid development of Baodao glasses business in mainland China.

Compared with the promotion level of Baodao glasses, the promotion level of other domestic optical retail stores is inferior, although some optical shops with certain scale and strength also invest a lot in promotion, but for some reason, the overall effect is still Not lacking.

Of course, domestic optical retailers have also done a good job in promotion. For example, Hainan Jinggong Glasses, a model selection activity once a year, is a powerful promotion activity, and has been held for several times and is very successful.

Lack of reasons for system planning

Why do many domestic optical shops engage in promotional activities and invest a lot? The effect is not very satisfactory? After analyzing and summarizing, we found that either the system planning of the optical shop's promotion activities or the promotion level of the optical shop is limited.

The lack of marketing incentives for optical shops is very different. The promotion activities are thousands of stores, but specifically, there are two major aspects.

One type is that the motives for promoting promotional activities are not pure, the targets are unknown, and the promotion activities are all the boss's whim. Before such optical shops engaged in promotional activities, their activities were not in their annual marketing plan, but they encountered certain problems such as inventory pressure, unsatisfactory turnover, etc. In the heat, in order to cope with peer competition, we will find a theme and engage in a big fight. Therefore, the activity planning is not detailed enough, the specific objectives are not clear, the implementation is not in place, the budget is not accurate, or the budget is not led to the uncontrollable investment and many other issues are exposed. Finally, the effect of the promotion is unsatisfactory.

The second category is that you only want to sell it. Some optical shops are really ready to engage in some promotional activities to increase their popularity, influence, and popularity when they are newly opened or on an anniversary. However, the practice is simply to find a theme and find someone to design. A few POPs and leaflets, and finally posted a POP in the store, even if the campaign is carried out, such a practice is typical and only wants to sell.

The promotion before the promotion activities will not be done, the popularity and atmosphere will not be adjusted, and a few POPs will be issued, and who will be promoted? Even during the event, the guests entered the store, not because they were attracted by their promotions, but because of their real needs, even if the guests had no effort and costly promotions. Naturally, it will enter the store, and the end of the promotion will become a disguised preferential sales.

The optical shops with limited promotion level have annual promotion plans, and each promotion has a corresponding budget. Some stores even have their own professional event planning and organization personnel, but the effect of each promotion is not ideal.

Win in the promotion of the three treasures

In general, if optical shops want to use promotional activities to expand their influence, increase their visibility, and improve sales performance, the key is to increase the level of promotion. Specifically, it is necessary to grasp the three key points of the optical shop promotion activities, that is, the promotion of the Sunflower Collection:

First, every promotion in the store must conform to the marketing plan of the whole year. Don't do it at will, but you can't make a head and passively engage in it. Otherwise, it is very likely that you will not be thankful. In other words, the annual sales promotion of the optical shop will be planned at the beginning of the year, and the relevant budget will be prepared in order to receive the best input.

Second, the goal of each promotion should be clear, the plan should have bright spots, the preparation should be sufficient, and the execution should be in place. In reality, some optical shops have promotional plans, and the goal is not clear. It is lack of highlights in event planning. If the preparation is not sufficient, the implementation is not in place, and the last thing is half the effort.

Three must: Promotional activities must be professional. Only professional, activities will be "color", and only professional, activities will be "financial". Some optical shops often pursue short, flat and fast activities, and want to achieve the least investment and maximize the results. In reality, many optical shops often have difficulty in doing this. Finally, the activities are made into “sandwiches”: it is unique that due to the generally low level of operation of practitioners and excessive pursuit of short-term benefits, some so-called planning in the industry Institutions tend to invest in business, and shoot their heads like ideas to help companies engage in promotions. The result is not that glasses shops are not willing to pay for it. Therefore, the optical shop must do a good job in promotional activities and therefore benefit, must be professional, and only to go to the professional, the promotional ability of the optical shop can be continuously improved.

Promotional gameplay is the best

When chatting with a friend who is engaged in marketing planning, he talked about the topic of promotion. He said that the current business behavior has more than 200 kinds of promotion methods, such as gift promotion, bundle promotion, prize promotion, game promotion, activity. Promotions, holiday celebration promotions, news time promotions, etc., but for a specific business or retail location within a certain period of time, the most appropriate promotion method is only one.

Therefore, for many glasses, not only the promotion activities should be selected for each promotion, but also the scope and intensity of each promotion should be just right. Otherwise, a mistake is recruited and it is difficult to accept the expected effect. For example, if a husband and wife shop engages in promotional activities, it is impossible to use the local newspapers, radio stations and other media to promote the promotion, because even if it is done and reflects well, it is also a loss to earn money, because half of the local consumer group can not all run. A small shop to wear glasses, therefore, the promotion range of the couple's shop is mainly the residents near the optical shop, rather than the passing people. By the same token, the top optical shops in the local area are engaged in promotional activities, and their promotion efforts must not be too small. Otherwise, they will not achieve the purpose of promotion, and will also damage the image.

Generally speaking, the size and influence of the store, the level of the first-level location are different, and the intensity of the promotion, the scope of the promotion, and the promotion method are also different. Of course, the promotion theme is different, and the promotion methods are not the same.

For most optical shops, in today's highly competitive business, if you can use a lot of good promotion methods to promote sales and enhance the influence and popularity of the store, it will not only benefit the turnover of this point, but also help very well. Resolve competitors' market competition and market squeeze, and achieve better development performance.

It is worth noting that the promotion is to double the sword, doing a good job with half the effort. If it is not good, it may not only be half the effort, but also may be counterproductive. Therefore, the optical shop should not blindly engage in promotions, not to engage in frequent, and to make their own talents. it's the best.


Chapter 2: Glasses Promotion Program

1, for retail store promotions, the following things must be clarified:

First: After careful planning and rigorous execution of promotional activities, it has a positive contribution to the promotion of retail business performance. At some critical moments, such as holidays or sales seasons, effective promotions are needed.

Second: Promotional activities can only be icing on the cake, not in the snow, the fundamental problem of the retail industry is business model, corporate management, professional standards, product structure and service specifications, etc., do not have any expectations for "promotion to change fate."

Third: If a promotion can promote sales, it must be because it attracts more customers, or reduces the loss of customers, or increases the unit price of the transaction, the three must be one or both. So, when planning a promotion, ask: "What do you want to do?"

The above three points are the most basic rules, and each planner must know clearly.

2, must strictly control the funds for promotional activities

Companies pursue profit maximization rather than size and market share. Even if they try to fight the capital market by making large plates, they must pay attention to profits. Advertising and promotion expenses are a very important expenditure item for enterprises. At the end of each year, when we go back and evaluate the use of advertising funds in the current year, we will find that part of the money is wasted. This point, any planner is inevitable, but still have to work hard to avoid!

I suggest that newly established companies can amplify advertising costs to 5% of annual sales revenue. Some geographical locations are relatively low but rents are low. Enterprises that rely solely on advertising to attract customers can zoom in to 10%. To develop a more stable enterprise, this cost should be controlled at 2%.

If the company uses the point activity to lock the customer and the point redemption occurs in cash, it is recommended that the expense be included in the sales discount instead of the advertising fee. Otherwise, no advertisements should be made.

To this end, the general manager or marketing manager must submit the annual marketing plan and budget at the beginning of each year and strictly control the budget throughout the year.

3, the retail industry's promotion system

I recommend that the optical retail company establish a promotional system:

The first network: long-term collection promotion

It can emulate the marketing methods of China Mobile and bank credit cards, and use the member points system to lock customers. Or you can develop into customer relationship marketing, use points, discounts, birthday gifts, member-only services to cover customers.

Once this system is established, it can continue to operate, and only needs to be constantly maintained and improved. In the end, you can replace any promotion, and as long as you lock in a certain number of mature customers, the business can continue to live.

Printing member publications is also a magic weapon for some companies to succeed, but this will challenge the client's planning ability and persistence!

Second Network: Holiday Promotion

For the 104 weekends and 11 national holidays throughout the year, you can plan some stage promotion activities. In fact, as long as you catch the Spring Festival, the winter vacation, the sunglasses, the May Day, the summer vacation, the National Day, etc. Activities with short time and intensity. This type of activity does not require hype, because at these times, customers will know that there must be activities in the retail store. If you don't advertise, they will ask for it. Shop advertisements and casual promotion of people are the most important.

Holiday promotions don't need to be refurbished frequently, some operations are simple, and the activities with obvious results can be repeated several times. Today's customers and yesterday's customers are not alone, and customers want to see benefits, but don't care how you give them!

The third network: the lantern-style promotion

Learning KFC and McDonald's, their experience of buying back tens of millions of advertising dollars per year is worth learning. Identify some featured products and design some promotions around these products. When no promotions are in place, hang them up. Treasure Island is the most skilled in this game. Every week, the window of the door has new tricks, which gives a fresh feeling, but in a few months, it is the several activities of the axles!

This system is similar to the shims of the past cinemas. When there were no movies, they put these movies, and the blockbusters came to give way. Let's design a few lanterns to be there, so that there will never be a day when the store is empty, no activity, no atmosphere!

Fourth Network: Marketing Promotion

Community services, school services, and school lectures can all promote sales. Why not be considered a “promotional event”? Active contact, especially in the off-season! Large enterprise customers set up the marketing department, which is carried out by a special person.

For a chain of enterprises, each store faces different market environments and customer types. Therefore, in addition to the unified activities of the whole company, special plans can be made for individual stores. And even if it is a company-wide promotion, each store can be implemented with a focus!

4, the retail store's promotion executive program

The first step: Identify what is the main factor that hinders sales growth at this stage, or what is the main way to improve performance. This is the main coordinate to guide the direction of the promotion!

For example, during the Spring Festival, we don't have to worry about the number of people entering the store. Even if you don't do any advertising, you can't change the fact that people take the yuan out of the street and spend more money on their pockets. Therefore, we should consider the simple operation of the promotion at this time, as well as the contribution to the transaction rate and customer unit price.

Step 2: Plan the theme and main content of the event around the seasonal characteristics of the promotion and the purpose that the promotion hopes to achieve.

The event plan should at least include:

Theme, main content, event execution time

Detailed description of the event

Promotion method

Activity budget

Estimation of the preferential margin and promotion of sales

Division of labor and timetable for preparations

Step 3: Submit the concept of the event to the operation department. The store managers will participate in the comments and make necessary amendments and improvements to the feasibility and operation details of the event.

Must be able to withstand the test of the store, and can also accept the store's comments to make any necessary amendments to the event, including overthrowing. The activities that the store does not want, it is difficult to become a result of the activity, and it is the game of playing the child's stubbornness with the company's funds!

The fourth step: finally complete the activity execution plan, advertising design, gift props procurement and so on.

Step 5: After the store manager makes a publicity to the store, pay attention to two-way communication, and conduct drills in the store when necessary to make KNOW HOW. For some activities with large investment and long duration, individual stores can be arranged for small-scale pilots.

Step 6: Activity execution. The company's operation department and market department should go to each store to conduct on-the-spot inspections in the early stage of the activity, check whether the execution of the promotion activities of each store and the plan are biased, evaluate the market response, and deal with the special situations that arise.

Step 7: Track the promotion effect of the previous activity. Even make the necessary adjustments. At the same time, you should also observe the reaction of competitors to respond.

Step 8: At the end of the event, conduct a comprehensive assessment of the activity and summarize the experience and lessons.

5, common problems when customers perform promotions

Question 1: Pursue the uniqueness of the activity and ignore the effectiveness and operational feasibility of the activity.

Some of my clients are typical of them, and they are always looking for “unique” or “shocking” activities. And I think that this is the expectation of the role of promotion is too high. During my many years of professional career, I have indeed seen new and effective promotional activities, but all companies with stable growth, including those who want to be the so-called unique activities, their own business growth, is not Relying on promotions, relying on outstanding performance in professional or service. Looking back at Starbucks, watching KFC, watching McDonald's, watching Coca-Cola, they will launch some amazing advertisements, there will be some fruitful promotions, but in fact, peeling off the appearance and seeing the inside, none of their success depends on the promotion. !

I once asked an entrepreneur and his marketing manager: If a promotion is very innovative and unprecedented, but it doesn't help the business, do you want to operate it? If a promotion is simple and simple, it can make the performance grow. Do you want to operate? The answer is obvious, but just before I talked to them, they were doing the opposite.

Question 2: There is no adequate evaluation of the effect of the event on sales promotion, but only the activity itself, including the organization of the event and the promotion. In the process of event planning, there was no adequate communication with the sales front.

I remember one year in a business service. I and their bosses, as well as the middle-level staff, are racking their brains for the Spring Festival promotion. We have designed a lot of programs and listed a lot of activities that can be selected, but in the end we can't make a decision. We just have a draft, which involves The frame, invisibility, sunglasses and other aspects seem to be very hot.

Then, I talked with the store manager about our idea. The store manager was embarrassed by each other. Some of them were almost begging us: the Spring Festival itself is very busy. If you don’t do activities, customers will not be able to receive it. You still have to Engage in activities, we are just using our hands and feet and not taking care of it!

This makes us wake up. In the last year, the store's promotion was: within 15 days of the Spring Festival, all sales staff doubled the sales bonus; usually took 2% commission, calculated at 4%, and so on. As a result, the company achieved the highest sales record in history and has not been broken yet!

You might say, this is a promotion, but I want to ask you, is such a good performance not the result you want? Is sales not promoted?

Question 3: The funding for promotional activities is not controlled.

Once, I was at a client and heard a conversation. They immediately have a new store to open and want to put some flyers. The marketing manager and the customer are discussing whether it is printing 30,000 or 50,000. I thought about it. In fact, they are discussing the funds for activities of 4,000 yuan or 7,000 yuan. I am thinking, how many guests can they attract with these 50,000 leaflets? 500? 50? Have you assessed the cost of getting a customer? Maybe, I will replace this 5,000 yuan with 50,000 yuan of one-dollar banknotes, and send them on the street to attract 10 times more people!

The second time, I went to this company and asked about the flyers by the way. The reply I got was: I was finished. It seems that the completion of the leaflet is the result of propaganda. This is like a marketing manager saying: "I have used up the company's advertising and promotion budget this year." What about the effect? It is said that the store has a general performance of only 3,000 yuan per day. Only one person holding a flyer into the store.

Question 4: Before and after the disconnection, the preparation time for the event was too hasty, and it was not evaluated after the launch.

Among my clients, I often hear complaints from the store that the customer knows a promotion earlier than the store clerk. Because the company has not yet publicized the employees when they put the ads on the media! This sounds ridiculous, but it is everywhere in practice.

Why is this happening?

Sometimes the confidentiality work is done too tightly; sometimes the marketing department and the operation department do not communicate with each other; sometimes the planning process is hesitant, and the final decision is finalized; sometimes the communication is inadequate, there is a ditch but nowhere!

And what is more in place than the realization of the propaganda is the after-the-fact evaluation.

I happened to be planning a campaign for a customer in Ningxia:

For the first time, the planning process was long and repeated, until the last minute, and then the advertisement was launched, and at the same time, it was rushed to the store. Since the opinions of the stores were not solicited in advance, the activities were full of loopholes in execution.

The second time, we learned the lesson. The program was introduced, first communicated with the store, and various opinions were heatedly discussed. Finally, the plan was revised. On the one hand, the store understood our intentions better and knew how to avoid the negative impact during execution. On the other hand, we also knew the store. In the case of the activity rules. Finally, the event was rated by employees as the most successful ever. Interestingly, in fact, the main content of the two activities is the same, all are full × × send × ×.

Question 5: Does not highlight the core competitiveness of the company

We often say: what to sell, what to drink. We sell glasses, naturally it is to drink glasses. But if you think about it, if the streets are full of fruit, do you still stand there and drink fruit, does it make sense? You should sip, how is your fruit different from other people!

Enterprises should do what they are good at, and the same is true when designing promotions. How to highlight the core competitiveness of enterprises. Some of my clients always want their business to be big and complete, but they can't accept small and fine. They always want to attack their opponents with their own weaknesses. Of course, he doesn't realize it!


Chapter 3: Glasses Promotion Program

First, the purpose of promotion:

1. Enhance the awareness of the store in this community and increase its visibility. -

2. Attract new customers to store consumption -

3. Encourage old customers to introduce new customers and stimulate repetitive purchases by old customers -

4, stimulate the store transactions -

5. Increase sales in this store and increase new customers. -

Second, the promotion form: shop outside the card -

In-store phone invitation, in-store promotion -

Third, the material preparation: 1, free optometry card 1000 -

2. One banner. -

3, pop poster 2 sheets. -

4, a small number of gifts. -

Fourth, the date of the event: self-developed -

V. Activity Execution Details: The free optometry card should be printed a few days before the start of the event, and the staff members will go out and take turns to distribute at the school gate or nearby communities. -

Dispatch of optometry card notes:-

1. Target customer group lock: The focus is on customers with glasses, and the age level is not limited. -

2. Send a smile with a smile and a sincere attitude. After the customer agrees, the card will be distributed to the other party. -

3. Fill in the customer information on the card, try to convince the customer to fill in the details such as name and contact number. -

4, the specific words such as: Hello! Our eye-eye glasses chain store recently launched free test vision -.


Article 4: Glasses Promotion Program

The optical industry, one of China's top ten profit-making industries, has entered a mature stage after years of market operation. As the profit of the optical industry has been declining year by year, major optical companies have begun to pay attention to the further increase in the number of sales. Promotion has become a sharp edge in achieving medium and short-term products.

The cause of the incident:

Last winter, the author led the “Huatai Planning” Xiamen team to come to Henan to contact a local optical retail company – Mingshida. After five years of rapid development, the company has become the second-largest optical retailer in Henan Province. In Henan, it enjoys a certain popularity, but after the successful maturity of the enterprise, some problems will be exposed. Except for several major stores, the other branches are facing weak sales, and the peak season is not weak. situation.

"Christmas, New Year's Day, Spring Festival" are connected in three sections, and all major businesses will usher in a wave of shopping peaks. Mingshida CEO hopes that “Huatai Planning” can plan a series of promotional programs for Mingshida between Christmas and XX Spring Festival, using effective and executable promotion methods to make a beautiful victory in Henan market.

Time waited for no one, Huatai plans to quickly set up an ad hoc group, and started the preliminary investigation of the market that afternoon.

Initial mapping:

After the hard work of the ad hoc group, we completed a preliminary investigation of the optical retail market in Zhengzhou, Henan, including consumer surveys and competitor surveys. The two major problems facing the next promotion surface surfaced.

Question 1: The proliferation of similar businesses

Christmas, New Year's Day, and the Spring Festival are coming one after another. Various shopping gifts from similar businesses have been sent and sent again. The coupon promotion, how much to buy back... These promotional methods have been abused by merchants. In the face of more mature consumers, these techniques are still not enough.

Question 2: Self-promotion of Dong Yitou, West a stick.

Mingshida's original promotional activities are intermittent individual planning. Although it has achieved certain effects, it is often “East One Shantou, West One Stick”. The promotion lacks brand-depth creativity and lacks series of promotions. activity.

In contrast to intermittent promotions and series of promotions, we ended up with a series of promotions to set off a wave of climax.

Intermittent promotional series promotion

Advantages, disadvantages, disadvantages

The timeliness is good, the target customer group is targeted and the cost is relatively small. Incoherence, lack of long-term influence. It is suitable for long-term large-scale combat with opponents and helps to increase consumer loyalty. The required human and financial resources are relatively large.

Operation plan:

After a night of creative collision, the Huatai Planning Task Force decided to adopt the series of “Rhapsody of the Year”. On the one hand, grasp the continuity of the promotion activities, and secondly, it is conducive to ensuring the control and adjustment of the promotion activities at any time.

In order to make this promotion have continuity and rhythm, fully embodying wave after wave of fantasies, the special activities are divided into three sections. Each section of Meiping Software has a theme, each theme will be unique. Style, the company to seize the end of the year and the New Year market.

The series is divided into three parts, named trio. Contact the topic and highlight the topic and connect them together. A successful promotion, whether it is a price cut, a discount or a live show, must also convey a unified theme message, and this topic information is closely related to the core value of the brand, and can spread the core concept of the brand, such a promotion will not Injury to the brand, but can build brand loyalty.

Year-end Rhapsody One-end - Christmas Intelligence Car Fight

Combine intelligence with business, integrate entertainment into purchases, and integrate promotional techniques. The first shot of the year-end promotion, paving the way for the next series of events, and feedback on market effects. Making DMs in the form of puzzles allows consumers to truly participate in the promotion of Mingshida during Christmas and experience promotional activities. Improving the fun of shopping for consumers is not just about price. Based on the desire to increase consumer shopping, it will promote the pre-heating of enterprises in the early stage of the market.

Year-end Rhapsody Duo - Dream Round Broadway

The extension of the famous American theater "Broadway" name, quoted as Broadway in the world of glasses, the transfer of creativity attracts attention. Continuing the first wave of Rhapsody, Mingshi reached the climax of this series of activities, and at the same time feedback the market effect. With a free combination of glasses, some products that are more difficult to sell and some hot-selling are concentrated. Making them a partner in "Broadway Broadway" is also a promotional combination. Achieve clearance and increase the sales of other products.

Year-end Rhapsody Trio - put "price" without limits

The bottom line price reduction attracts people's attention, mobilizes consumers' shopping desires, and creates absolute lead in the market at the end of this year with price advantage and strength advantage. Eventually, the series will be a perfect end, and the promotion will be extended to the Spring Festival in 2006. Make a complete assessment of the overall effectiveness of the event. Based on the size of the company, the price is kept to a minimum. Thus completely become the leader in the holiday market. The company’s sales at the end of the year increased by 20 percentage points over the previous sales. The external propaganda is the bottom line of price, which is to capture the characteristics of consumers who need cheap and good quality, to link the quantity with the price of some glasses, and to sell them in volume. Increase the relative amount of sales.

End of promotion:

The author of this promotion and the heads of the major departments of Mingshida Company and the boss conducted a morning discussion. After the other party heard the author's introduction, they unanimously passed and started the actual operation in the afternoon. After three months of hard work, with the successful planning of the “Huatai Planning” Xiamen team and the effective implementation of Mingshida employees at all levels, Mingshida Company played a beautiful promotion battle at the end of 20XX.


Article 5: Glasses Promotion Program

No1:

10 free services are waiting for you: free optometry, free cleaning glasses, free special processing, free anti-allergic film,

Free eye exam, free adjustment of frames, free replacement of gadgets, free disinfection of contact lenses, free onsite service, free repair welding.

With this voucher to 20 yuan

With this voucher to 50 yuan

With this voucher to 30 yuan

No2:

Value package: high quality frame + anti-flower resin sheet + box + cloth + Baoshi clean glasses care agent = × × yuan

Good news: During the XX period, if you apply for a membership card in the store, you can give away a monthly contact lens for free.

Good news two: cool series color film × × yuan / pay

No3:

On the Eye of Love June 6th - June 26th

Buy one get one free: professional optometrists check vision for free, buy frames to send lenses

Trade-in with new ones: any pair of old lenses can be exchanged for a new lens at our store.

Contact lens delivery: buy a designated brand contact lens to send a fully automatic contact lens cleaning machine No4:

On the grand opening day, the gift is waiting for you!

A set of high-grade stainless steel cups with a mirror of over 300 yuan

The mirror is full of 150 yuan to send a paradise anti-UV umbrella

The mirror is over 80 yuan to send a sports cool cup

Send a beautiful mirror box with a leaflet

limited quantity available

No5:

× anniversary thanksgiving and return

6000 yuan true love week

Activity time: × year × month × day - × month × day

1. Anyone born on x××日 who holds a valid ID card and other documents can receive a free birthday cake at the store.

2, all the glasses invoices in the store in the previous year × month × day can be selected with a pair of glasses of the same value for free.

3. During the event: Where the glasses are full × × yuan to send the value × × yuan learning books, or a pair of value × × yuan glasses, full × × yuan to send value × × yuan learning books.

4, trade-in, where the old glasses can be replaced with new glasses.

5. A single page to the store during the event will receive a free copy of the Eye Care Handbook.

No6:

× anniversary celebration

True feedback

1. Those who spend XX yuan during the festival will have the opportunity to participate in the company's touch-up activities, with a winning rate of 100%;

× × yuan / times, 2 times × × yuan twice and so on are: pc computers, mp3, super girls fashion jewelry.

2, true care students: Where during the celebration, with the admission notice or student ID to the company's glasses are sent a spree.

3, glasses retail store, lens production company joint recommendation experience is very quality to buy one send 贰

4, member upgrade points let you experience the perfect service, no matter how many purchases you send during the anniversary, send a membership card with a point of integration × × points.

5, the coupon can be used to offset × × yuan

6, special package series