Jewelry store promotion plan

Part 1: Jewelry store promotion plan

First, the opening promotion

1, 100 yuan to buy diamond jewelry cash rebate

Activity time: August 3rd - August 13th

Activities:

During the event, customers who purchase diamonds with a total of 1,000 yuan can participate in the “100 yuan to buy jewelry cash rebate” big sweepstakes. The number of draws is calculated in thousands of yuan. If you buy 5 diamonds for a diamond, you can draw 5 times. For example, if you win the first prize in 5 times, you will get 5,000 yuan in cash, that is, 188 yuan to buy a diamond with a price of 5,188 yuan. The lottery will be held on the spot, that is, the draw will be redeemed and 100% won. The awards are set as follows:

First prize cash back 1000 yuan

Second prize cash back 300 yuan

Participate in the prize for a free meal voucher of 50 yuan at Dexter Fried Chicken Restaurant or Dio Coffee Chain Store

2, the old jewelry for the new Yan Huang Platinum for the drill

Activity time: August 3rd - September 3rd

Activities: Old gold, thousands of gold, old platinum pt900, pt950, pt990 for diamond jewelry,

Free processing fee + Dexter fried chicken restaurant or

Dio Coffee Chain Store - a 50-yuan free meal roll

3, gift to send members to good things and enjoy with you

Activity time: August 3rd - August 13th

Activities:

Fanlinglijinjinyiyilan members, who have accumulated points of over 5,000 yuan, can get a mobile phone recharge card with a face value of 100 yuan in the Dio coffee chain store at the counter of Jinye Square Zhelimujindian.

4, 688

Diamonds enter the homes of ordinary people

With diamonds, it's not a dream. Just 688 yuan, you can buy one diamond ornament, each one is limited to one, the quantity is limited, only 30 pieces, until the end of sale.

5, tailored 'real my personality' carat diamond

I personally tailored the styles I like, the diamonds I like, my own hands, my own tastes, my own special days... everything is my own. Ten days delivery.

True personality, perfect expression, elegant taste, all in the diamond

Second, the event promotion strategy

1. Three days before the opening of the business, the banner of the Jinye Square was made public, a total of ten articles, the contents are as follows:

1.1 Yafei Auto Chain Store Congratulations on the Opening of the Counter at the Jinye Square in Zhelimu Gold Shop

1.2 Dicos Fried Chicken Restaurant Congratulations on the opening of the counter of Zhe Limu Jindian Golden Leaf Plaza

1.3 Tongliao Meilin Company Congratulations on the opening of the counter of Zhelimu Gold Shop Golden Leaf Plaza

1.4 Shenzhen Baitai Group Congratulations on the grand opening of the counters of Jinye Square in Zhelimujindian

1.5 Zhejiang Riyue Group Congratulations on the opening of the counter of the Jinye Square in Zhelimujindian

1. 6Shenzhen Aidier Jewelry Tongliao Liemu Jindian counters Jinye Square settled

1. 7 Beijing Jiyu Jewelry Tongliao Liemu Jinjin counter counters Jinye Square settled

1.8 688 diamonds enter the home of ordinary people

1. 9 yuan to buy diamonds, cash, big rebate, lottery, that is, 100% winning

1. 10 old gold, old platinum + free processing fee = new diamond jewelry + 50 yuan free meal roll

1. 11 accumulated over 5,000 yuan Yilan member = 100 yuan free recharge card

2. Place x display racks in Jinye Square three days before the opening of the business.

content:

2. 1 Zhelimu Gold Store is stationed in Jinye Square

2.2 Promotional content

3. Idil, Jiyu Jewelry Golden Leaf Plaza settled

3. Five days before the opening of the business, the advertising arrangement of the front light box of Jinye Square, the content of the same as above 2

4. On the Sunday before the opening of the business, the Tongliao Daily and the TV newspaper will do 1/2 or full-page opening publicity. The theme is “100 yuan to buy diamonds and cash rebates”. The content is the opening greeting and all the above promotion contents.

Three need to prepare and communicate

1. Contact the recharge card

2, buy a computer, contact member information network

3. Contact the Golden Leaf to set off firecrackers

4. Contact the Civil Affairs Bureau for a wedding card issue

5. Contact the brochure with Adil and Jixi

6, Zhelimu gold shop night

7. Reciprocal interaction with the photo studio

8, the opening of the venue layout and store layout staff responsible


Part 2: Jewelry store promotion plan

Mid-Autumn Festival is coming, jewelry promotion is also the same as other product promotions, early preparations, preparation for the Mid-Autumn Festival promotion of jewelry is naturally the top priority, the quality of jewelry Mid-Autumn Festival promotion plan determines the success of jewelry promotion activities Whether it is or not, it must not be taken lightly. Therefore, we have prepared a jewelry Mid-Autumn Festival promotion plan for your reference.

First, the event background

Mid-Autumn Festival is the first sales peak in the second half of the year, taking the opportunity to carry out promotional activities, stimulate consumers, drive sales, and strengthen the company's external image.

Second, the theme of the event

"Being a heart to be a family portrait", you will be happy. Emphasize the importance attached to the family.

Third, the event time: -

Fourth, the form of activity

1, gift

2, prize sales

V. Activity content

1. When you purchase more than 288 yuan of jewelry in the store during the event, you can get the father's golden ring in the family portrait series.

2, during the event period, complete the five products of Jiafu Gold Decoration series, you can get Mid-Autumn Festival gift, family portrait Jade brand.

3. Anyone who spends 1,500 yuan in the store during the event can get the membership card and enjoy the discount.

4. Anyone who purchases jewelry in the store during the event or collects a consumer invoice of more than 1,500 yuan in the past can participate in the Mid-Autumn Festival Lucky Draw.

Sixth, event promotion

1, build momentum in advance, do a good job.

2, newspapers, TV stations, bookstores, promotional color pages combined publicity.

3, the store layout should conform to the theme atmosphere.

VII. Activity budget

Jewelry Mid-Autumn Festival promotion plan should be prepared according to the actual situation, and do a good job after the event, in preparation for another battle.


Part 3: Jewelry store promotion plan

In 20XX, the jewelry market was generally low and partially active. The rising gold price has reduced the market's heat. The price wars based on discounts are the same, neglecting the construction and maintenance of the brand.

* Jewelry, as a leader in the industry, once again strong shots during the Spring Festival, bringing benefits to the market and bringing good news to consumers.

* Jewelry appeals to quality, deducts classics and leads fashion. The purpose of this planning activity is to enhance the company's product sales and sales, strengthen brand recognition and reputation, and also the listing of some new products.

Second, the activity object

Sun Tzu’s art of warfare is “all warriors, with righteousness, and odd victory.” Focus on superior strength, focus on breakthroughs, and choose key markets for festival marketing.

1. Target audience: 18-35-year-old fashion group who pursues perfection and individual performance and has the ability to consume.

2. Scope of activity control: a specific area of ​​preference.

3. The main target of promotion: professional women, professional men. Emphasis on craftsmanship, pursuit of fashion; focus on brand; appeal to jewelry.

4. Secondary objects of promotion: focus on decoration; care about quality and service.

Third, the theme of the event

1, determine the theme of the event

Price reduction? Price discount? Gifts? lottery? Gift certificate? Service promotion? Demo promotion? Consumer credit? Or other promotional tools? What kind of promotional tools and what kind of promotional theme to choose, taking into account the goals of the event, the conditions of competition and the environment, and the cost budget and allocation of the promotion. A good theme is key.

Our theme is: price discount + sweepstakes + service promotion

Price discount: according to the actual value of the product plus reasonable profit, purity, Baoke weight, maintenance, warranty, cleaning, maintenance and renovation.

2, packaging activities theme

After determining the theme, it is necessary to artistically “trick the tiger's skin to make a big banner”, dilute the commercial purpose of the promotion, make the activity closer to the consumer, and more impress the consumer. This part is the core part of the promotional program and should strive for innovation, making the event shock and exclusivity.

The theme of this promotion is “noble, respectful, and peaceful”.

The entire store environment setting should highlight this theme. The uniform of the staff's clothing is red and yellow, preferably the Tang suit, which expresses the traditional Chinese and peaceful meaning of the Spring Festival.

Halogen lamps should not be dazzling, use some light and warm, but don't look embarrassed. Secondly, you can choose some elegant, soft and happy background music to play in different time periods. Some customers may not see the counter, but are attracted by music and become potential customers.

Other settings such as hanging flags, lanterns, POPs, exhibition stands, etc. should try to highlight the festive atmosphere of the Spring Festival, and at the same time highlight the company's atmospheric image.

Fourth, the way of activity

1. Determining partners: In conjunction with shopping malls, dealers, and franchisees, resources can be integrated to reduce costs and risks. The specific public relations is handled by the market supervisor, and the mall is finalized in the form, time and place. Use the mall's Spring Festival large-scale promotion to attract your popularity.

2. Determine the degree of stimulation: In order for the promotion to be successful, it must be stimulating and stimulate the participation of the target. The higher the level of stimulation, the greater the response to sales. But this stimulus also has a marginal effect. Therefore, it is necessary to analyze and summarize according to the promotion practice, and determine the appropriate stimulus level and corresponding cost input in combination with the objective market environment. It is recommended that the company hold a sweepstakes at each sales outlet: customers who purchase *jewelry during the event:

The amount is less than 1,000 yuan: get a lucky draw chance, limit the day draw, or directly receive a consolation prize;

The amount is between 1000-3000 yuan: get two lucky draw chances, or directly receive a fifth prize;

The amount is 3000-6000 yuan: get three lucky draw chances, or directly receive a fourth prize;

The amount is 6000-10000 yuan: get four lucky draw chances, or directly receive a third prize;

The amount is between 10,000 and 20,000 yuan: get five lucky draw chances, or directly receive a second prize;

Prize setting, special prize, first, second, third, fourth, fifth prize and consolation prize. The specific content is subject to discussion.

V. Event time and place

Activity time: January 24th - February 7th.

The event was held concurrently at all sales outlets of the jewellery company.

The promotion was held in the counters and island cabinets in the mall. Do not engage in off-market sales.

Six, advertising cooperation

newspaper--

Advantages: 1. The spread of information can be limited to the target area.

2. Advertising production is fast.

3. Flexible and timely, the regional market has a large coverage, can be widely accepted, and has strong reliability.

Disadvantages: 1. Miscellaneous, poorly targeted.

2. Poor preservation, low copy quality, and less circulators.

3. Wasted circulation: Information may be sent to many people who never buy a company's products in the market.

4. A highly visible medium where competitors can quickly get information about our promotions.

TV--

Advantages: 1. Comprehensive visual, auditory and action are infectious, can attract high attention and reach a wide range.

2. A medium that can well establish an image.

Disadvantages: 1. High production costs.

2. There is a lot of interference, and the moment is fleeting, and the audience has less selectivity.

3. Most ads are only 10 to 30 seconds long, which limits the amount of information we can send.

magazine--

Advantages: 1. The region and population are selective, credible and have certain authority.

2. The copy rate is high, the shelf life is long, and there are many circulators.

Disadvantages: 1. Ad purchases have a long lead time, some circulation is wasted, and the layout position is not guaranteed.

2. Higher cost and creative cost.

Seven, preliminary preparation

The preliminary preparation is divided into three parts:

1. Arrangement of personnel: It is necessary to "everyone has something to do, everything is managed", there is no blank point, and there is no paying * point. Who is responsible for communicating with the mall? Who is responsible for on-site management? Who is responsible for gift distribution? Who is responsible for customer complaints? Who is responsible for product introduction? Who is responsible for data logging? It is necessary to consider all aspects carefully, otherwise it will be troublesome and will be lost. All sales staff will be trained before the event to unify their thinking, unify their calibre, and clarify the purpose, significance, objects and priorities of the activities.

2, showcase image: showcase image is a systematic project, in the store is generally reflected in the following aspects: the company's unified VI, to play the overall image; showcase color, can attract the bright colors of the eye or highlight the mysterious color; Showcase materials: material for the image of the product; showcase light box: gorgeous, bright, attractive light box; show the POP, X display rack, roll up and other props on the spot: can fully display the product personality, highlight the selling point; the decoration of the showcase Arrangement: The use of props such as garlands, balloons, lanterns, hanging flags, etc., gives a spiritual and energetic display. The theme highlights the festive atmosphere of the Spring Festival, and the specific work is done by the store manager and experienced salesperson.

3. Stocking: Determine the types of new products, promotional products, and traditional products, and prepare sufficient supply. List a stock list, check by single bill; then refer to the daily sales data and replenish it in time.

Eight, medium-term operation

The medium-term operation is mainly activity discipline and on-site control.

Discipline is a guarantee of combat effectiveness and a prerequisite for the perfect implementation of the program. In the plan, the discipline of all aspects of the participants should be carefully defined.

The on-site control is mainly to arrange the various links clearly, to be busy and not chaotic, and to be reasonable. At the same time, in the process of implementing the program, the scope, intensity, quota and focus of the promotion should be adjusted in time to maintain control over the promotion plan.

Nine, later continuation

The continuation of the latter period is mainly the issue of media propaganda. In what ways will the campaign be followed up?

Comprehensive cost, sales log, settlement of store deduction points, statistics of purchasers, actual total costs, etc.

Summarize the success points and failure points from the aspects of stimulation level, promotion timing, and promotion media.

Each branch carefully sums up according to the above requirements, and the results are fed back to the company's marketing department within one week after the end of the promotion.


Article 4: Jewelry store promotion plan

With the arrival of "May 1", many jewelry stores are carefully planning promotional programs. For this reason, Xiao Bian specially organized a jewelry store May 1 promotion program, hoping to help a little bit of it, of course, if you have Good jewelry store May Day promotion program, don't forget to submit and share with you!

Option 1: May 1 "Diamonds represent my heart - value for the consumer"

One. Activity time: 5.1-5.7

two. Theme of the event: May 1 "Diamonds represent my heart" - value return consumers

three. Activities:

On May 1st, the diamond pendant and ring will be sold at a price of 510 yuan.

May 2 diamond pendant and ring premium return price of 520 yuan for sale

On May 3, the diamond pendant and ring have a premium return price of 530 yuan.

On May 4th, the diamond pendant and ring have a premium return price of 540 yuan.

May 5 diamond pendant and ring value return of 550 yuan for sale

On May 6th, the diamond pendant and ring will be sold at a price of 560 yuan.

May 7 diamond pendant and ring premium return price of 570 yuan for sale



Promotion and promotion of activities

In the local circulation of daily newspapers or evening newspapers, the theme of the campaign is "May 1 "Diamonds represent my heart" - value return consumers, the content is the meaning of the event, participation rules, local store / cabinet address and Detailed advertisement of the phone;

In the local TV station to do campaign advertising, but also in the prime time in the form of subtitles on the TV station "May 1 "diamonds represent my heart" - value return consumers" activities, participation rules, local stores / Detailed address of the cabinet address and phone number.

Do a campaign poster or X display stand in front of the store, arrange an event counselor at the counter and set up a consultation phone to facilitate customer consultation;

V. Activity control and evaluation

1. Make detailed records of customer consultation and number of arrivals, number of participants, number of purchases, sales, etc. during the event;

2. Activities in the later stages of the event will be collected from the above data and media frequency, agent feedback, etc. to the brand planning department of the XX Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to the partners.

Activity budget

1. The publicity fee is about 3,000 yuan;

2. X display rack: 85 yuan;

3. Total: 3000+85=3085 yuan.

Option 2: “May 1st” Dream Diamonds

One. Activity time: 5.1-5.7

two. Event theme: Dream Diamond Value

three. Activities:

1. Dream Diamond Cabinet:

The establishment of "Dream Diamond Cabinet", that is, the sale of some diamond ornaments and jadeite, the lowest price of 510 yuan, a customer value dream of a round diamond.

2. Love the hat to buy and send:

Anyone who purchases XX Jewelry Diamonds or Jadeite during the "May 1st" will receive a XX jewellery sun hat, and will receive 18 love sun hats every day, first come first served, while stock lasts.

Promotion and promotion of activities

In the local circulation of daily newspapers or evening newspapers, the advertisements for the event are published. The theme is “××Jewelry—Dream Diamonds Premium Value”, which includes participation rules for activities such as “Dream Diamond Cabinet” and “Love Hat Buy and Send”.

In the local TV station to do campaign advertising, but also in the prime time in the form of subtitles on the TV station to do "Dream Diamond Cabinet", "Love Hat buy and send" activities, participation rules, local stores / cabinet address and telephone Detailed advertising.

Do a campaign poster or X display stand in front of the store, arrange an event counselor at the counter and set up a consultation phone to facilitate customer consultation;

V. Activity control and evaluation

1. Make detailed records of customer consultation and number of arrivals, number of participants, number of purchases, sales, etc. during the event;

2. Activities in the later stages of the event will be collected from the above data and media frequency, agent feedback, etc. to the brand planning department of the XX Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to the partners.

Activity budget

1. "Sun Hat Cost: 15 yuan × 18 × 5 = 1350 yuan;

2. The publicity fee is about 3,000 yuan;

3. X display rack: 85 yuan;

Total: 1350 + 3000 + 85 = 4435 yuan.

Option 3: May 1 "chain" knot customer heart

One. Activity time: 5.1-5.7

two. Activity theme: May 1 "chain" knot customer heart

three. Activities:

1. "Chain" is the customer's heart:

On May 1st, if you purchase more than 3,000 yuan plus 51 yuan, you will get a 18K chain.

On May 2, when you purchase more than 3,000 yuan plus 52 yuan, you will get a 18K chain.

On May 3, when you purchase more than 3,000 yuan plus 53 yuan, you will get a 18K chain.

On May 4th, if you purchase more than 3,000 yuan plus 54 yuan, you will get a 18K chain.

On May 5th, if you purchase more than 3,000 yuan plus 55 yuan, you will get a 18K chain.

On May 6th, if you purchase more than 3,000 yuan plus 56 yuan, you will get a 18K chain.

On May 7th, if you purchase more than 3,000 yuan plus 57 yuan, you will get a 18K chain.



2. Five-year old decoration for a new look:

During the May Day period, customers can take the previous jewellery to the XX jewellery store/cabinet for new jewellery. Only the processing fee will be charged, and the cleaning service will be provided free of charge to make all the jewellery “new look”.

Promotion and promotion of activities

In the local circulation of daily newspapers or evening newspapers, the event advertisements are published. The theme is “May 1st Chain's Customer Heart”, which includes activities such as “May 1st Chain”, “Customer Heart” and “May 1 Old Decoration”. Participation rules;

In the local TV station to do campaign advertising, but also in the prime time in the form of subtitles on the TV station to do "May 1 'chain 'customer heart', "May 1 old decoration for new face" activities meaning, participation rules, local special Detailed advertisement of the store/cabinet address and phone number.

Do a campaign poster or X display stand in front of the store, arrange an event counselor at the counter and set up a consultation phone to facilitate customer consultation;

V. Activity control and evaluation

1. Make detailed records of customer consultation and number of arrivals, number of participants, number of purchases, sales, etc. during the event;

2. Activities in the later stages of the event will be collected from the above data and media frequency, agent feedback, etc. to the brand planning department of the XX Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to the partners.

Activity budget

1. The publicity fee is about 3,000 yuan;

2. X display rack: 85 yuan;

3. Total: 3000+85=3085 yuan.


Article 5: Jewelry store promotion plan

First, the opening promotion

1, 100 yuan to buy diamond jewelry cash rebate

Activity time: August 3rd - August 13th

Activities:

During the event, customers who purchase diamonds with a total of 1,000 yuan can participate in the “100 yuan to buy jewelry cash rebate” big sweepstakes. The number of draws is calculated in thousands of yuan. If you buy 5 diamonds for a diamond, you can draw 5 times. For example, if you win the first prize in 5 times, you will get 5,000 yuan in cash, that is, 188 yuan to buy a diamond with a price of 5,188 yuan. The lottery will be held on the spot, that is, the draw will be redeemed and 100% won. The awards are set as follows:

First prize cash back 1000 yuan

Second prize cash back 300 yuan

Participate in the prize for a free meal voucher of 50 yuan at Dexter Fried Chicken Restaurant or Dio Coffee Chain Store

2, the old jewelry for the new Yan Huang Platinum for the drill

Activity time: August 3rd - September 3rd

Activities: Old gold, thousands of gold, old platinum pt900, pt950, pt990 for diamond jewelry,

Free processing fee + Dexter fried chicken restaurant or

Dio Coffee Chain Store - a 50-yuan free meal roll

3, gift to send members to good things and enjoy with you

Activity time: August 3rd - August 13th

Activities:

Fanlinglijinjinyiyilan members, who have accumulated points of over 5,000 yuan, can get a mobile phone recharge card with a face value of 100 yuan in the Dio coffee chain store at the counter of Jinye Square Zhelimujindian.

4, 688 diamonds into the homes of ordinary people

With diamonds, it's not a dream. Just 688 yuan, you can buy one diamond ornament, each one is limited to one, the quantity is limited, only 30 pieces, until the end of sale.

5, tailored 'real my personality' carat drill

I personally tailored the styles I like, the diamonds I like, my own hands, my own tastes, my own special days... everything is my own. Ten days delivery.

True personality, perfect expression, elegant taste, all in the diamond

Second, the event promotion strategy

1. Three days before the opening of the business, the banner of Jinye Square was made to promote the banner, a total of ten articles, the contents are as follows:

1.1 Yafei Auto Chain Store Congratulations on the Opening of the Counter at the Jinye Square in Zhelimu Gold Shop

1.2 Dicks Fried Chicken Restaurant Congratulations to Zhelimu Gold Shop