Clothing conference plan

Article 1: The plan of the clothing conference

China Sijiqing Garment Group and Germany Bastasi Group have joined forces to launch a comprehensive enterprise information project, and embarked on the road of combining traditional enterprise advantages with information technology. This event is the first publicity of the information technology construction of Sijiqing Garment Group, and strives to be strongly promoted among merchants and users on the Four Seasons Fashion Street.

1. Involved in the field of e-commerce. Adopting the internationally advanced b to b e-commerce platform, the high-tech technology is applied to the production and sales of clothing.

2. The establishment of the Sijiqing Garment Research and Development Center.

Intense competitive environment

The Sijiqing Garment Market is located on Hanghai Road on the east side of the Qingtai Overpass in Hangzhou. There are more than 10 large-scale professional clothing markets nearby. The opening of the Italian Fashion City has added a new member to Hanghai Road. The competition in the apparel market is becoming more and more fierce. As a leader in the apparel market on Hanghai Road, Sijiqing actively promotes the construction of software facilities and the use of advanced technology in the market conditions. The strength, with the newly-built Sijiqing website and the Sijiqing Research and Development Center under construction and planning, triggered a new round of market competition, which once again established her position as the leader in the clothing market industry.

2.0 Activity goal

Target population:

Activities directly target the target group: merchants of the Four Seasons Fashion Street

Activities are indirectly targeted at the target population: the apparel industry and the public

Finally achieve the goal:

This marketing plan is centered on local strategies. Change the concept of consumption of the target group, and at the same time promote the informatization construction to bring about the improvement of the competitiveness of the Sijiqing Group enterprises, consolidate the Group's leading position in the street of the Four Seasons Green Clothing, and show that she will always be the innovator of change and the forerunner of wisdom. Always at the forefront of industry development!

1. Improve the influence of the Sijiqing clothing market

2. A new round of competition in the industry.

3. Promote Sijiqing website and Sijiqing R&D Center

4. Introduce the new online clothing market to merchants and potential development customers of Sijiqing Special Street.

5. Through the explanations of the staff and the online experience and actual operation of the merchants, the merchants will understand the online clothing market and cultivate their interest, so that they can truly feel the convenience and unprecedented buying and selling mode brought by the high-tech technology to the clothing enterprises.

6. Establish the dominant position of the Sijiqing market in the apparel market and give a strong counterattack to competitors.

3.0 Related Elements

Design theme: "Hug technology, embrace the future"

Sijiqing Clothing Group Enterprise Informationization

Cum Sijiqing online clothing market "famous enterprise e language" member XX-XX autumn and winter fashion conference

Organizer: China Sijiqing Clothing Group

Germany Bertelsmann Group Aowei Te Information System Co., Ltd.

Co-organizer: Jianggan District Federation of Trade Unions

Organizer: Zhejiang Power Marketing Planning Co., Ltd.

4.0 Event Planning

Activity time: October 21st, 15:00 – 16:30

Venue: New Building Square

Scope of activities: radiating the surrounding area with Hanghai Road as the center

Participants: some leaders of Jianggan District, the leadership of China Sijiqing Garment Group, all staff of it department, bms leadership, it solution department, vip members of Sijiqing online clothing market, special invited households, local media: TV stations, newspapers, etc.

Mobile crowd: Sijiqing clothing special street merchants, potential development customers

Form of activity: Introducing the information engineering of Sijiqing Group in the form of road show

The tone of the event: to convey the information of the event in a fashionable, positive and bright tone; to show the convenience and broad market prospects brought by high technology to people in a comparative way.

Activity area: demonstration area, information area, stage area, viewing area

Active staffing


Part 2: Fashion conference planning plan

The xx fashion conference planning company adheres to: professionalism, dedication, high quality and high efficiency. Each performance is transformed into a flashing highlight, helping customers to create a good public image and sensational social effects. We understand the expectations of our customers. Cherish the trust of each customer, we will go all out and work together with the community to create a better future!

In addition to our obsession with artistic pursuits, we also use another thing to prove our hard ideology - value existentialism: to be the city's best commercial performance and public relations promotion activities.

Art has made business, business has made us, we have performed art!

First, the meeting:

Press conferences, new product launches, fashion shows, various types of investment conferences, trade fairs, corporate annual meetings, customer appreciation meetings, dealer associations, etc.

Second, the celebration:

Opening ceremony, opening ribbon-cutting ceremony, launching ceremony, unveiling ceremony, completion ceremony, foundation laying ceremony, listing ceremony, unveiling ceremony, public relations etiquette, anniversary celebration, new product promotion activities, award ceremony, etc.

Third, the show:

Planning, organizing and implementing opening and closing ceremonies, commercial promotions, company anniversary celebrations, corporate annual conferences, fashion new product launches, fashion shows, and other large, medium and small cultural performances, providing various movie stars, singers, famous hosts, professional group actors Wait. According to the different needs of customers, we can plan, prepare, organize and produce performances of different scales, different grades, various forms of concerts, cultural exchange projects, public welfare theme evenings.

Fourth, the venue reservation:

According to the information provided, to understand the needs of customers and choose different types of hotels, cinema, desk, U-shaped, retro-type, elliptical, rectangular, meeting-style cocktail, stage, T-type, etc. The objective assessment file is submitted to the client.

Fifth, the site layout:

Theme background production, stage construction, banner posters, check-in, woven balloon shape, sacred decoration, photo inkjet, lantern, lantern, Christmas tree, flowers and green plants.

Six, etiquette services:

Provide etiquette lady, promotion staff, image lady, walking cartoon, photography, video, translation, corporate image promo production, feature film production, expansion film production, ice sculpture production, cold meal service, ceremonial flower basket, art flower arrangement, banner, salute Color smoke, hotel reservations, conference tours, etc.

Seven, the atmosphere of the momentum:

Flying pigeons, flying small balloons, festive fireworks, cold fireworks, fireworks, dragon and lion dance, military bands, prestige drums, folk bands, orchestras, songs and dances.

Eight, equipment rental:

Projectors, projection screens, plasma, LED, lighting equipment, audio equipment, wooden stage, glass stage, truss, lighting TRUSS, conference tables and chairs, podiums, balloon models, arches, fireworks, salutes, etc.

Nine, program type:

Style dance, folk dance, street dance, ballet, Latin dance, folk song, martial arts, acrobatics, magic, Beijing opera, Huangmei opera, puppet show, cross talk, essay, band, classical violin, orchestra, model SHOW field, body painting, human sculpture, Change face, two-person turn, prestige drums, waist drums, lion dance, dragon dance, folk skills, star actors, singers, models, presenters, etiquette personnel, security personnel, etc.


Part 3: Fashion conference planning plan

First, the name of the special event:

From natural interpretation

——--------- professional graduation design works show

Second, the organization organizes the activity agency:

host:

Undertake:

Third, the event time: December 20XX

Fourth, the main content of the event: clothing display

V. Purpose of the event:

v Demonstrate the results of the student's graduation design;

v Demonstrate the professional design level of school clothing;

v Demonstrate the leading level of teaching in Nanyang School;

v Experience the leadership of the school as a private university;

v Promote and enhance society's awareness and reputation for schools and their graduates

VI. Activity location:

Scheme 1, China Grand Hotel

Option 2, Beijing Road Guangming Square

Scheme 3, Tianhe Science and Trade Museum

Seven, St. Ge planning production introduction:

Clothing conference

Xiahu Family Men's Special Launch Conference Sally Winter Women's Fashion Trends Conference

Lidas casual wear new release conference

Orphee Women's Special Launch Conference Dalang Wool Apparel Conference

Meixue-Zhang Tianai 20XX Apparel Launching Conference

Lilang men's clothing show conference Qiu Shui Yiren women's special conference...

Large-scale event success stories:

China's first corporate credit summit forum

The first Guangzhou Children's Festival

The 2nd Guangzhou Children's Festival and Family Festival

The 3rd Happy Festival and Family Events

......

Design success case

Guangzhou Baiyun Group VI Manual Creative Design

Guangzhou Fei Shi audio store image design

Nediff Cosmetics Packaging Design

......

Customer service

Coca-Cola Beverage Co., Ltd. Guangzhou Post Office

China Insurance Guangzhou Aquarium

Guangzhou Tianhe District High-tech Enterprise Management Committee Guangdong Satellite Navigation Association

Guangdong Garment Association Baiyun Group

......

Eight, production process table:

Entry construction:

First, the site protection items are installed first

Second, the ground treatment

Third, the lamp holder installation

Fourth, the basic background installation

Five, lighting debugging methods

Sixth, audio debugging

Seven, off-site layout

Eight, projector installation and commissioning

Nine, the preparation of the clothing backstage

Production Company

All work is completed by 20:00 pm on the 1st day

Nine, performance schedule:

Part of the model introduction

Stylist information

Name: A Bing, gender: male, age: 25, height: 180, weight: 65,

20XX, Bayi Film Studio, Qin Fang Film and Television Makeup School

Silver Award in 20XX China Beauty Salon Skills Competition

Invited makeup stylist in the large-scale literary evening of the Armed Police in 20XX

20XX CCTV Children's Channel Column Group invited makeup stylist

Make-up stylist of Beijing Batai <Bafang Shisheng> column group

20XX Chinese and French Music Festival Opera "Romeo and Juliet" invited makeup stylist 20XX 20XX Shandong Province a beauty beauty salon makeup school special makeup instructor

October 20XX China International Makeup Stylist Competition

July 12, 20XX China International Makeup Stylist Elite Competition

He has worked with many artists such as Star Zenggege, Siqin Geer, Shuimu Nianhua, Xu Huaiyu, Jiang Tao, and General Political Song and Dance Troupe.

Model director

Currently, he is a model art and public relations teacher at the Guangzhou Institute of Physical Education. Since his inception in the past nine years, he has served as a director of various conferences for large and small, and has a wealth of experience in editing and editing.

Top Ten in the Northwestern Division of the XX International Fashion Model Competition

In November XX, the French "Li Ge Danna" spring and summer fashion conference director

In November XX, the Southern TV Children's Model Contest was re-qualified and the final rehearsal was directed.

In the fourth quarter of December, XX China Professional Fashion Model Competition, the third place in the Guangdong Division

In July XX, the French "Montagut" underwear new dress conference will be directed

Director of the "Levis" Autumn and Winter Conference in April XX

In March XX, "Conway" Spring and Summer Ordering Director

Director of the special exhibition of the International Fashion Festival in July XX

program introduction:

1. Midfield show performance 1 school self-determination, suggestion

2, midfield show performance 2 Latin dance performance

3, midfield show performance 3 "Beautiful Yuan Chun" of the beautiful moment After the show and ask experts to comment on the catwalk background music for "all night return"

4, closing show performance 4 "Grateful Heart" singing plus sign language performance

Ten, production staff

1. Producer:

2. Director:

3. Engineering Director:

4. Art Director:

5. Environmental effects:

6, stage design:

7. On-site safety is responsible:

8. Off-site facility management:

9, dance beauty design:

10. Photographer/photographer:

XI, site layout

A. Stage construction: Place a double dragon arch/large banner in front of the theme of this conference, and put some large flower baskets on the left and right sides of the entrance.

B. On-site packaging: colorful balloons, arranged in various shapes and placed on the scene, the color is divided into red and blue. A set of imported high-end audio is placed in front of the stage.

C. Prepare 5 famous brands, boutonniere and protocol flowers for guests, VIPs, judges, etc.

D. Arrangement of VIP seats and guest seats.

Twelve, stage design

Avoiding the traditional red carpet stage design, adopting modern nature, simple style, and simple style. The rear main body of the stage adopts the blue sky color, together with the illumination of the general light, which gives people a feeling of returning to nature. Let the audience feel refreshed. At the same time, it is more relevant to the style of this clothing display: healthy, natural and comfortable.

At the same time, we will also use certain stage effects such as cold fireworks and smoke. Let every viewer on the spot have the feeling of being in a fairyland.

13. Publicity plan

1. We will invite TV stations that have cooperated with our company to conduct special reports on the clothing conference and broadcast them on the gold program.

2. Some local media that have an impact will be invited to provide written coverage of the event.

3. At that time, we will invite some powerful online media to report on this online clothing conference.

4. On the day of the conference, we will also print some DM posters to promote the conference.

5. On the day of the clothing conference, our company will hire a professional photographer and photographer to record and splicing the situation of the day and make it into a CD-ROM for all the designers involved and the leaders and guests present. And journalists.

6. At the same time, we will combine the photos taken on the day of the press conference with the text and the information provided by the school to make this press conference and the school's profile into a catalogue gift and all the designers involved and the leaders present. , guests and journalists.

7. In view of the positioning of Meiyuanchun's consumer groups and our company's support for the brand of Meiyuanchun, our company will post posters in major factories in Guangzhou to promote this conference and Meiyuanchun.

8. On the spot, there will be 100 seats for the employees of Meiyuanchun Group. The employees can wear Meiyuanchun brand clothing, and can arrange the publicity banner of Latin American Spring on the spot.

9. On-site gifts can be provided by Meiyuanchun.

Fourteen, the stage plane effect

Fifteen, the activity display link:

Our company provides:

1. The overall arrangement of the activities

2. Provide dynamic actors, models, presenters, hostesses,

3. Invitation and organization of the media and guests.

4. All production co-ordination, site layout, media and guest invitations.

5, provide stage construction and lighting speaker project, dance design

6, on-site installation and commissioning

7. Etiquette staff outside the venue and the layout of the atmosphere, etc.

8, the host's string words and the background commentary

Creative expression:

1. Sound and light combination, the lighting engineer specially designed the scene lighting, let the audience feel the design intention and highlight the style of the clothing;

2, the traditional form of performance can only let the audience appreciate the characteristics of the clothing, and does not really show the beauty of the clothing, including the level of each costume performance. We will make computer light films based on the information provided by your school. At the same time, the projectors will be able to better understand the designer's creative ideas and the school culture, instead of simply watching the model performances.

3, in the clothing display at the same time with appropriate music expressions, such as saxophone, violin, modern string, the whole enhances the style of this clothing show. It is sublimated into a feast of high-end art.

4. A special channel is set up on the off-site layout for the performance of models and so on, to avoid other situations and the risk of performance is reduced to a minimum.

16. The main style and layout of the performance:

The main theme of this fashion conference is

Health - a way of life and life.

Nature - the modern city is returning to the true future.

Comfortable - intimate and warm.

The three become the trend of fashion trends, become the mainstream signal of daily life, the concept of fashion is also born, the concept of this clothing release interpretation is also: the concept of health, nature, comfort. The clothing conference was divided into three series:

Series 1: My type of show is "invincible youth"

This series of costumes show the image of modern boys and girls youthful, invincible, sunny and healthy. The combination of feminine softness and male masculine reflects the healthy lifestyle and attitude of modern young people.

Background performance: hot and noble modern string performance, with the passion of the model.

Props: hats, handbags,

Background lighting: yellow and green as the main tone, with white light as a spread, reflecting the summer and autumn seasons and harvest.

Background music: Western-style classic music with a dynamic and modern rhythm, showing the beauty and dynamics of youthful girls.

Midfielder: dance performance or instrumental performance,

Series 2: My style is "fashionable beauty" / "life of anger"

The perfect life of urban beauty, love sports, love life, love fashion, sports make me more energetic.