Interview program planning

Part 1: Interview program planning

First, the name of the event

Name: School Radio Station Interview Program

Second, the event background

Xi'an Engineering University Linyi Campus Radio Station, Xi'an Engineering University Linyi Campus Radio Station was established in 20XX. It is a school-level student organization directly affiliated to the Xi'an Engineering University Committee of the Communist Youth League. The radio station is one of the most influential media on campus and one of the best school-level student organizations. The school radio station mainly focuses on campus culture and runs through the rich and colorful campus life, fully reflecting the current campus dynamics, highlighting the effectiveness and authenticity. Nowadays, due to the continuous improvement and diversification of radio station programs, and at the same time, in order to make the program more close to all aspects of campus life, it is better to build a bridge of communication between the students. Through the on-site meeting, it is decided to add a “talk show” to better improve the columns of the radio station.

Third, the purpose, significance and objectives of the event

The “Talk Show” aims to better bridge the communication between the students. By inviting celebrities from the school to sit down and talk about the content of university life, contemporary college students' psychological orientation, employment guidance... let the students benefit from it.

Fourth, resource needs

1. Existing resources: ordinary radio broadcasting equipment, host, guest, equipment department control personnel, service personnel, and correspondent.

2, need resources: mobile microphone, two conference tables.

V. Activities

I, preparation stage

1. Guest request: celebrities on campus

2, the host's request: good looks, temperament, smooth language, quick thinking, clear words

Can guide the guests to express their ideas freely

Responsive and able to cater to all kinds of questions and answers

3, broadcast form: live broadcast, belonging to the news class talk show, no live audience, requires better interspersed with some social and political information related to the reality, better serve the program, make the program more convincing.

4, broadcast content: based on the guests and the specific circumstances, the content is easy and logical and rigorous, passing on the voices of the students, highlighting the campus life.

5, school publicity: exhibition boards, posters, campus radio, other programs

6, material preparation: personnel and resource preparation

7, clear time: clear program broadcast time

8. Official document preparation: The office drafts “invitation letter” and “interview agreement”

9. Data preparation: The editorial department searches for some social political information related to the program, and arranges it in advance. Music can be interspersed in the program.

10. Program sponsorship: Outreach is sponsored in advance.

11. Content preparation: After identifying the guests and the theme, all the members of the radio station will meet to discuss the interview questions.

II. Development stage

1. Invitation to send an invitation: After confirming the guest of the program, an invitation letter will be sent by the editorial department and an interview agreement will be signed.

2. Arrange the venue: On the day before the program is launched, the office will arrange a radio station, which is neat and comfortable.

3. Equipment commissioning: The equipment department checks the equipment one day before the start of the program to ensure that the work can be carried out normally.

4, etiquette services: to fully prepare for the guests, and prepare the materials needed for the meeting, such as tea.

5, the presence of personnel: the personnel involved in the program unified uniforms, arrived 1 hour in advance.

6. Arrangement of seating: The guest and the host sit face to face, one microphone and one person, and use the mobile wired microphone uniformly.

The equipment engineer controls the broadcast instrument.

Etiquette stands behind the guests and is always waiting for service.

After the recorder sits on the guest, he can record some valuable information at any time.

Correspondents keep an eye on the dynamics of students outside the school

III. Progress stage:

1. Before starting: Before the start, play the program introduction and guest profile, and broadcast some information related to the program.

2. When conducting: Conduct an interview question and answer, ask questions in turn, and let the guests give corresponding evaluations.

3. Program interaction: The questions of the students who are immediately received by the correspondent can be reflected to the guests and seek answers.

4. End of the program: Thanks to the guests, commenting on the program and closing the curtain.

Sixth, the budget

Specific to the specific interview program, mainly relying on outreach sponsorship.

VII. Emergency problems and treatment in activities

1, equipment problems

2, the problems encountered in the program

●Guests and hosts suddenly cold

●When the guest’s professional terminology host can’t understand

●Noise problem

●Furniture problem

●Guests speak sensitive words


Part 2: Interview program planning

Part I: Preface

In today's society, more and more people feel the pressure from all aspects, whether at work, in learning or in dealings with family and colleagues. They struggled for their careers, and they struggled with exhaustion. They felt exhausted. Many times, they felt that their future was awkward. They didn’t know what to do next. At this time, a proper interview program was sometimes like a glimpse. Pointing the way to the light, guiding the direction of those who are confused for the future. Also for those who are ups and downs in the workplace to reduce the decompression, share the success of the collection.

Part II: Column positioning

Column overview

First, the column name: "Listening"

Second, the program type: interview class

Third, the main theme of the program: Analyze the inner world of the guests, so that the audience can understand the guests more deeply and comprehensively.

Fourth, program positioning: person interview class

Fifth, the program style: relaxed, natural, casual, decompression

6. Duration of the program: 40 minutes

Seven, guest choice: stylistic stars, moved Chinese characters, online reds

Eight, character introduction: a brief introduction to the guest's life and major achievements

IX. On-site layout: A circular small table is placed in the middle of the stage, and a circular single small sofa is placed on the left side of the round table.

A long row of sofas, guests and the host face to face, the stage and the auditorium form two concentric circles, behind the stage is a large screen, the studio is decorated with warm colors, supplemented by simple green plants

Ten, program flow

1. Play the title: Focus on the program logo, supplemented by simple music, highlighting the features of the program

2. Opening remarks: On-site and audience friends in front of the TV, Hello everyone, welcome to this issue of "Listening", I am the host Li Jing, the guest of our invitation is Masu, everyone welcomes

3. Guest Ma Su debut and talk to the host. The conversation can cover the experience of going to college, the acquaintance with Kong Linghui, the embarrassment at the beginning of fame and the feelings of life, and the interesting things that have been encountered during the filming process. The director who made her more impressed. The host appropriately added other topics based on the conversation with the guests. Interspersed with videos of various clips during the conversation

4. Guest performances [such as "Beifeng that blow"], interact with the audience, ask questions from the audience, summarize the host

5. End of the film: Today, I talked a lot about her story with Ma Su. I believe that everyone has a deeper understanding of Masu.

We believe that Masu can do better and better, and there will be more people like it. Thank you very much for Masu to participate in our program today, thank you. Audience friends, today's show is here, we will see you next time.

6. Next episode preview

Part III: Filming Strategy

First, the moderator's request: has a certain degree of visibility, has a good control ability on the spot, can timely understand the appeals of guests and audiences, have a more comprehensive understanding of the guests in advance, prepare the topic of interview content, have more on-site Good resilience, to maximize the effectiveness of the problem, the most important thing is to learn to listen, respect the interviewee

Second, the program packaging: easy, real, friendly interviews with people, sharing the life experience of the guests, thus providing ordinary people with life perceptions

7. Production equipment: One host is located in front of the studio, two planes are located on the left and right sides of the station, and the other one is hovering in the studio, responsible for capturing the lens.

Eight, program standard: 40 minutes

9. Production and broadcasting cycle: Due to the characteristics of the interview program itself, there is no strict time requirement, and the program adopts the form of recording and broadcasting.

The broadcast time is 9:20-10:00 every Saturday night, and the replay time is 10:20-11:00 on Sundays.

X. Staff setting: host, camera, director, makeup, lighting, production, sound engineer

Part IV: Promoting Marketing

First, the analysis of program advantages: This is an era of personal charisma, but also a specific person and its influence, discourse

The era of power generation, at the same time, of course, is still an era of idolatry. Personality is the focus of society, and it is a window to appreciate the world. In this context, it is absolutely a "front page headline" to discover the characters who really have "bright spots" and to explore and analyze them step by step, and then record them.

Second, the program market analysis: In the current era, "not blindly follow" is the common feature of most people, the audience is fake, big and empty

The program was very repugnant. The character interview program we designed catered to the needs of the majority of TV viewers, so that they really saw the unpretentious people and things. The audience from all walks of life were from the different characters in the talk show. Can find a position that echoes his psychological appeal, from psychological integration into the topic of expansion and conversation

Third, advertising marketing planning: the combination of programs and advertising, through the means of title, the title brand trademark and program logo

Steps are displayed at the bottom of the screen, and during the broadcast of the program, the various sponsors of the program are repeatedly scrolled under the screen, and the program is interspersed with advertisements.

Fourth, the analysis of the program customer group: the program customer group is mainly for those who want to listen to the story and those who are interested in celebrities, through

Understand the ups and downs of your idol's success on the way to success; draw the sentiments of life, the hard work behind the achievements, learn from them, create their own wonderful


Part 3: Interview program planning

Program Name: "Celebrity Face to Face - Han Han"

Program Type: Character Interview

Program purpose: to understand the young people after the 80s through a new perspective.

Moderator style: Affinity and interactivity.

Customer group: important one group of young people

Background of the program: Han Han has been a popular audience since he entered the people's sight. He is called a phenomenon. He is a representative of the post-80s. Recently, the magazine "Solo Group" edited by him has been highly sought after by young people and has been well received in the academic world. This program invites him to learn about the young and rich experience and life of this influential young man through a comprehensive conversation.

show time:

Interview preparation:

1. Search the information online to get a comprehensive understanding of the interviewed guests.

2. Interview his parents and friends, learn more about the guests, and apply the interview screen to the production of the program.

3. Collect some Han Han's audio and video materials such as signing, racing, music videos and so on.

4. Interview some Han Han's book fans and collect their opinions on Han Han and the issues they are concerned about.

program flow:

Moderator: His name was once discussed as a social phenomenon. He used to be a spokesperson for rebellion. He was once named by Time Magazine as one of the "100 people who promoted China's progress in 20XX." From rebellious youth to best-selling authors, from professional racers to magazine editors, today let us walk into this controversial figure, the post-80s spokesperson, Han Han.

Voiceover:

In XX, I won the first prize of the first new concept essay contest in the article "The Snapshot in the Cup". After the final exam, the seven subjects failed to pass the grade. After being reported, the society was concerned about the quality education policy and "the school should train all-round talents or special schools." The intense discussion of the series of education issues. His first novel, "Three Doors," has so far issued 2 million copies of the largest literary works in China in the past 20 years. After the repetition of the grade, he again hangs the seven doors and eventually withdraws from the high school.

Moderator: 1. Why did you have to drop out of school at that time, are you high?

2. Have you ever thought about what to do after dropping out of school?

3. Did you ask for parental consent when you dropped out of school?

Moderator: After dropping out of school, they successively published a collection of essays, "Zero Next Degree", "Published 2003", "Wave So Drifting" until "He's Country" and "1988 - I want to talk to the world" Such works; for the love of driving, became a professional driver and reduced the publishing activities, but still continued to publish a series of commentary articles through the blog, many of which caused great social concern and even debate .

1. Are you very concerned about the people's livelihood?

2. Do you think you are rebellious?

3. What books do you like to read?

4. What book do you like most about you?

5. Writer, racer, magazine editor, etc. Which one do you prefer?

Moderator: If the current era can produce all-round talent, then it is the luck of exam-oriented education and the misfortune of this era. If there is, he is the king of the people, but unfortunately, so we have to take away the "king" under the "full" character. What the times need is talent.

6. Do you think you are all-rounder?

Moderator: I became a phenomenon, failing in ideology and morality, better than not thinking. This is what you said, and "I think I am the smartest person in the world."

7. Why do you have such confidence?

8. What do you think of modern college students? How is it different from them?

Voiceover:

Han Han, born on September 23, 1982 in a small town in Jinshan, Shanghai, China. Parents are intellectuals. In this quiet southern town, without the hustle and bustle of the city, it also scented Han Han’s free and unruly personality. The open-minded thoughts and educational methods of the parents also played a profound role in the growth of the road!

Moderator: 1 Have you asked your parents why is the name Han Han?

2 Are you naughty when you were young?

3. What is the most impressive thing for you to go to school?

4 Do you think parents have an impact on your thinking and the success of your choice?

Moderator: In December 20XX, he accepted the "Citizenship Responsibility Award" issued by the Public League Law Center. In 20XX, he was honored by the Times Weekly "Time 100 People - 20XX to promote China's progress of 100 people" and so on.

5. What do you think of this? Why do they give these honors to themselves?

Moderator: On June 10, 20XX, Han Han's editor-in-chief magazine "Solo Group" officially held a press conference at the Beijing National Book Fair. In September 20XX, the novel "1988 I want to talk to the world" was published. 700,000 copies.

1. Why do you want to edit the magazine?

2. What do you think of the magazines edited by some writers after the 1980s?

3. What are your plans for the future?

Voiceover:

At the end of 20XX, Han Han signed the album Universal Music·Tianyun Culture. On September 28, 20XX, the first solo album "Han·18 Ban" was released. In the 20XX China Rally Championship, the second stop of CRC Beijing Station, Han Han finally won the international group. Driver's champion. This is also the first driver of the FCACA team. In 20XX, Han Han starred in the latest documentary film "The Legend of the Sea" directed by Jia Zhangke! This is Han Han. Many people are willing to call him the leader of the 80s. He is the most famous one after the 80s and the earliest representative figure after the 80s. He has the wisdom of the 80s, and he is uneasy about mediocrity. No matter what he is, he will always be himself. It is because of the charm of different ordinary people that many young people will follow.

End


Part 4: Interview program planning

First, the press conference living room" introduction:

The "Newsroom Living Room" is a news talk show broadcasted at 8:30 pm. It is concerned with people in major news events at home and abroad, with strong timeliness and public attention. Emphasis is placed on digging into the inner feelings of the characters in the news event, the humanity in the event, and their experiences.

The content of the "News Room Living Room" program: Focus on the humanity, knowledge and story in the news. Each period of content can be divided into one topic or a combination of multiple topics.

The composition of the program: taking the studio as the main position, with the main factors of speech, supplemented by image factors to interpret news events. The duration is 25 minutes to 30 minutes. The person in the program is composed of "2+1" or "2+N". That is, the two hosts add a news party, or an eyewitness or event associate. There are many ways to express, such as newsletters, voice messages, internet, and telephone connections.

Second, the concept:

i. Focus on the humanity in the news. "People" is the most important and fundamental factor in all news. Any news is ultimately related to people. The "Newsroom" will focus on the inner feelings, experiences and feelings of the people in the news.

Ii. Multiple angles. Through the knowledge and story display in the news, the audience can get more and further information without providing conclusions.

Iii. Civilian temperament. The “Newsroom Living Room” will create a family atmosphere through the conversation field, bringing the distance between hard news and ordinary people to enhance the visibility and effectiveness of communication. Its style is intimate, peaceful and easygoing.

Third, the characteristics of the "news room living room":

The competitors of the "Newsroom Living Room" are other studio talk shows from CCTV, such as "Time and Space Connection", "Face to Face", "China Report", etc., but the "Newsroom Living Room" has its own characteristics.

1. The focus of the news is different.

<News Interpretation> <Time and Space Connection> and other programs are “going forward with question marks”, paying attention to the background, prospects and solutions of news, often discussing system and mechanism issues. The "news room living room" is "starting with interest", paying attention to the people in the news, including the feelings of people, the destiny of people, and the knowledge and story.

2, the guest features are different.

All the guests present in the news talk show are nothing more than experts, officials or parties. The "news room living room" does not pursue the expert route, not that it excludes experts, but that it does not emphasize the expert-style authoritative interpretation. The focus is on the combination of news and humanity, and its questions focus on "popular feelings, simple feelings."

3, the narrative logic is different.

Other news talk shows are linear narrative logic, paying attention to the narrative's inheritance and focusing on clear conclusions, relatively complete. The "Newsroom Living Room" is a divergent narrative logic. It can be a subject or a multi-theme. It does not require a detailed argument. Its logic moves away with the interest and atmosphere of the host's conversation. The conclusion is open-ended, not unique, and the pursuit of resonance with the audience is "discrete and not scattered."

4, the form of presentation is different.

Other news talk shows are "interview style" that you asked me to answer, more serious, and "news room" is a "talking style" that is sentimental, more relaxed and lively, with a family atmosphere. The same is to talk about a news, "time and space connection" and other programs are commenting, and "news room living room" is in "discussion", if other news talk show hosts want to wear a suit, enter the "news room living room" People don't have to wear a suit.

Fourth, the necessity of starting the "news room living room" program;

First, the creation of the "news room living room" is an inevitable requirement for the news channel to pursue the modernization of communication;

Throughout the CCTV's historical news programs, it mainly focuses on telling facts and comments. Modern communication studies believe that the public has a desire to exchange and discuss news, and also wants to know other people's feelings and opinions on the matter. The living room provides such a platform. Therefore, its appearance fills the gap in the news variety.

Second, from the mature experience of foreign news channels, the "news room living room" type of program is indispensable.

We have a comprehensive understanding of news channels in Japan, France, the United Kingdom, the United States, Germany and other countries. They all have similar talk shows and have strong vitality.

Third, the creation of the "news conference living room" is conducive to CCTV's integration of channel resources.

1, from the "news conference living room" horizontal comparison, in the evening between 20 o'clock and 21 o'clock, watching TV drama audience, accounting for 60%. The family atmosphere of the “Newsroom Living Room” is very attractive to this group of people.

2, the news channel vertical comparison, before and after 19:00 to 21:00, are the mainstream news programs with high public concern, the overall feeling is "hard", "news room" has non-rigid features, so its There has been an increase in the variety of news channel programs.

5. The superiority of the "news room living room" program;

1. The operability is strong; the "news room living room" has a variety of guest combinations, which can be associated with or without parties, and is not subject to actual conditions, and is extremely operable.

2. The time is fast; the content of the "Newsroom Living Room" is to discuss and communicate the news that happened on the day or reported on the day. Therefore, it has a very fast timeliness.

3. The performance price ratio is high; the “news room” is broadcasted half an hour every day. The capital investment is relatively cheap, and the output of the program is quite high.

6. Analysis of the prospects of the "Newsroom Living Room" program;

First of all, the "news room living room" will soon form a brand effect.

The host of the "Newsroom Living Room" is fully open to the entire CCTV station, such as Bai Yansong, Shui Junyi, Cui Yongyuan, Jing Yidan, Fang Hongjin, Zhang Quanling, Zhang Yu, Wang Zhi, Dong Qian, etc. These well-known hosts have already Each formed a relatively stable audience. The composition of such a host will enable the "newsroom living room" to form public awareness in a very short period of time and form its own brand as soon as possible.

Secondly, after a certain period of operation, the "news room living room" may have the first batch of current affairs commentators of CCTV.

Current affairs commentators are a prominent symbol of the international news platform. CNN, BBC, ABC and other famous TV stations all have a group of excellent current commentators. CCTV has no current commentators. The “Newsroom Living Room” column is precisely They offer such an opportunity.

Finally, the “Newsroom Living Room” is the news festival that CCTV has the most potential to become a live broadcast form;

At the beginning of the program, the “Newsroom Living Room” is ready to adopt a quasi-live broadcast form. Once the conditions are ripe, it will gradually transition to the live broadcast form. Due to the content positioning of the "Newsroom Living Room" program, its program is extremely controllable in terms of security operation. Because of this, it is the most popular in the news special program.

In short, the unique form and positioning of the "Newsroom Living Room" program will make the news channel more abundant in the realization of news value, the program type is more balanced, and the entire channel will also reflect the characteristics of the more human nature.


Part 5: Interview program planning

1. The theme of this program: I am a cosmetic mad.

2. Background and purpose of this column: With the development of society, economic development, and social competition, people's demands for beauty are getting higher and higher. For those who are not satisfied with their appearance, face-lifting is to change their own self-face. Swift means. This issue will discuss the advantages and disadvantages of cosmetic surgery.

3, the audience positioning: the women to be employed, young people with certain knowledge, cultural accomplishment

4, broadcast time

The "Fact Discussion" column is a daily broadcast, which wins high ratings and a fixed audience.

Broadcast every night at the end of the TV show prime time, 30 minutes per file

9:50~~10:20 every night

1:00~~1:30 at noon the next day

5, program style: the program as much as possible to do the exquisite, try to make it aesthetic, rather than just monotonous in the lens several people. There should be more shows than people in the lens.

6, moderator style: female host, approachable. Temperament: humorous, lively, but not frivolous; speaking has connotation, but not serious; speech is creative and funny.

7, guests: China's famous cosmetic surgery experts: Chen Huanran. Artificial beauty: Yang Yuan

8, program flow: 1) program fixed title

Part I: Moderator's opening remarks: Human pursuit of beauty is a symbol of social progress. There are statistics: China's beauty industry, with an annual income of more than 1600 billion yuan, beauty has become the fourth after buying a house, buying a car, and traveling. Big consumption hotspots. For those who are dissatisfied with their appearance, facelifting is a quick way to change their appearance. But the pros and cons of cosmetic surgery can vary from person to person.

The guests took turns to state their views: Chen Huanran's point of view: Everyone has the pursuit of everyone. Plastic surgeons see that a girl is a material. Not everyone is suitable for cosmetic materials. Some people are suitable for the whole, and some people are not suitable for the whole. . I often joked that some materials don't work, and God will not have any effect. . . . Although I am a plastic surgeon, I don't agree that all people who love beauty come to facelifting, because the results of plastic surgery sometimes affect a person's life.

Yang Yuan's point of view: In life, people are dynamic. Everyone wants to be the most beautiful. I say that no matter how ugly I used to be, I am a model. On the stage, my face is wide and my nose is very short. I have seen it. My own belt is very good from the body, but only a big face makes me look fat, hard to see, affect all the whole. So I choose plastic surgery, I think plastic surgery is the best choice for me.

Session 1: Host and Guest Interaction: Moderator Question: Professor Chen Huanran: 1. What do you think are the pros and cons of cosmetic surgery? 2. How do we specifically analyze a girl's face? Where does a girl’s defect look? 3. Is it true that a person is not fully accommodating, even if the whole is good, can you see it at a glance?

To Yang Yuan: 1. There are many people who comment on you like this. Do you care? 2. Have you ever regretted your facelift? 3. Did you really feel that you didn't look good before? 4. After the plastic surgery, do you think the result is more good or worse than the disadvantage?

Session 2: Street interview

Part II: Host Strings

The guests and the host discussed together on the spot: Yang Yuan: I used to think about it in my heart, how old is so unfair, give me such a face, and let me embark on the model industry. . . . . . . .

Moderator: How did you feel when you saw the mirror yourself?

How long has it been swollen after the operation? How much does this surgery cost? Are you satisfied with yourself now?

Chen Huanran: I still recommend most women, if you don't have anything special, don't choose plastic surgery.

What kind of surgery is risky. I often encounter some bad people in the operation to perform the second operation. If the operation is wrong, the "facelift" becomes "disfigured."

Moderator: I take the liberty to ask a question, is your wife being attacked by you again? How do you see the stars that are now in the entertainment industry?

Part III: On-site audience participation in discussions and questions

Part IV: Moderator's Conclusion