Company anniversary celebration plan
Part 1: Company Anniversary Celebration Plan
First, the preliminary preparation of the event:
1. Ask employees to know the time of the company's establishment and the achievements in the past few years. Not only do they know, but they can also preach and have a sense of pride; they can practice through the morning, afternoon and evening sessions.
2. The requirements of the event in the conference, the grade of the venue must be high, the layout of the venue should be festive and enthusiastic, the venue layout should have a strong visual impact, the venue's music is mainly based on enthusiasm. The early morning must be motivated and transferred to the enthusiasm of the staff.
3. Classification of invited customers: hardcore customers, new customers stop serving customers
Second, the purpose of the event:
1. Through this event, fully demonstrate the corporate culture, strengthen customer confidence in the company and products, and then explore the introduction.
2. With a grand scene, provide a better platform for the introduction of old customers.
3. Through the atmosphere of the scene, increase the sales policy of buying and selling, and achieve a high proportion of sales.
Third, the theme of the event:
Warmly celebrate the fifth anniversary of the establishment of the sales group
Fourth, the activity process:
1. Put some cultural films of the company before the meeting, such as "Introduction to the Club", "Review of XX", etc.
2, warm field: a large dance performance, the program must have a grade, transferred to the atmosphere of the entire venue;
3, opening white
4. Introducing guests
5, the company's leadership speech
6. Local leadership speech
7, 1-2 holiday performances
8, customers give calligraphy and painting, plaques, etc.
9. Keynote speech
10. Announce preferential policies
V. Setting of prizes:
1. All the customers who come to the event will present a small gift.
2. The prize selection for on-site purchase of products, increase the purchase and donation policy, increase the lottery of customers who purchase products, and use the grand prize to attract customers.
Sixth, the highlights of this fraternity:
1. This event is a special celebration of the fifth anniversary of the establishment of the Group. The site not only shows a series of achievements made by the sales team in the past five years, but also brings the latest international cutting-edge health care knowledge to the university, and you will have the opportunity to participate in the life quality control project, the experience of the State Administration of Traditional Chinese Medicine. The systemic and authoritative nature of the top ten chronic disease solutions led by the Zhongwei Chinese Medicine Development Research Center is believed to benefit you and the trip.
2. This event, the high specification, is a major event in Changsha's elderly health care.
3. On-site will invite corporate member groups to bring you a wonderful demonstration of the talents of the elderly, to interpret the health and beauty of the elderly in the present, and to establish a new model of old-age life.
4. The leaders of the Life Quality Control Engineering Organizing Committee came to the site to participate in the activities and answer questions.
5. Authoritative experts will come to the topic to bring you the latest health care knowledge.
6. Any old friends who participate in this event will receive a “souvenir”.
7, the event scene is a good show, exciting and continuous, gift prizes are rich and varied.
8. The Group's series of products have never had any preferential discounts. The awards are repeated and lucky. Customers can participate in a variety of lucky draws. The thousand yuan awards are dedicated and exciting.
7. Pre-conference content
Organizer: xxxx
Organizer: xxx.
Special Guest:
Speaker:
Activity time: XX year, May, full month
Event Location:
Activity Scale: About 300 people: Through large-scale, large-scale display of the company's comprehensive strength, establish a corporate public image, consolidate the confidence of old customers, tap the potential of customers to buy, and drive market sales. Strengthen the customer's recognition of the company; strengthen the understanding and support of the old customers to the employees; enhance the enthusiasm and action of the customer promotion and introduction;
Eight, pre-meeting work
Source requirements for participating resources: Pre-heating and maturity before the meeting, to undertake 4-26 conference resources. Special requirements: Key customers should at least do a home visit with in-depth communication. It is best to form an order for the meeting, pick up the goods at the venue, and create a buying atmosphere.
, event highlight packaging:
1. The event was established by the Zhongwei Chinese Medicine Development Research Center, the Life Quality Control Engineering Organizing Committee, the China Geriatric Care Association, the Changshou Magazine, and the Changsha Workstation. Special thanks for the fifth anniversary.
2, the scene content is wonderful atmosphere, scientific authority, surprises and again.
3, the famous authoritative health nutrition experts bring you personalized personalized health guidance.
4, lucky draws stimulate new, mysterious gift from the sky.
5, the team of authoritative experts to meet one-on-one consultation, let you master the detailed and accurate physical health.
6, the unprecedented health products extra large gift for your health escort.
7. All the guests have the opportunity to get a beautiful gift.
,other requirements
1. The manager and the employee must understand the meeting in place, the purpose of sales, and the content of the meeting is the form. The principle of sales as the center is to pay attention to customer observation and service work. It is important to carry out the publicity of customer screening and invitation work.
2, the staff unified invitation to the words, pay attention to the preheating steps, learn to grasp the customer's psychology, as a prerequisite for the preparation of resources must be in place.
3. Managers and employees should search for typical customer cases, select gold medals to speak customers, and strive for the impact of on-site customer speech to prepare for the meeting to make highlights. Discover classic stories, touching stories of customers and employees, and provide material for the preparation of sketches.
4, the choice of participants: loyal hardcore customers, old customers and referrals to new customers, preheating mature customers.
5, pre-heating pre-heating mainly solves the problem of trust, to talk about business and culture.
6. When the invitation is made, it is important to emphasize that because of the tight seat, can you confirm it, and the time starts on time, don't be late.
Nine, the middle of the plate
The characteristics of this meeting: It is to create a warm atmosphere on the scene, which is a feeling of ups and downs. The whole process must be interlocked, ups and downs, to make customers feel, touch customers, and stimulate customer's order desire from various aspects. Therefore, it is necessary to let customers feel the importance of entering the venue. The middle journey is to make the customers feel ups and downs, to be happy first, to make him happy, to feel the fun, and to feel that every achievement of the sales group is with him. It is related to let customers have a sense of pride, suggesting that giving customers a healthy and happy life is a kind of freedom, and then moving, and finally staying at health. The keynote speeches should be emotional and touching, focusing on why we should make great efforts to grasp the quality of products, and why we should start a nationwide quality of life control project. Subsequently, using the novel form of the essay, the customer is shared, the speech process is short and succinct, and the emotion is moving, so that the customer will have an automatic spontaneous communication atmosphere after the meeting. When it comes to the happiness that the company and employees bring to him, when it comes to products, it brings health and happiness to him. Finally, thanks to everyone’s long-term support, it is a natural way to introduce preferential policies. The host should highlight the slowness when explaining. Disease solution.
The entire meeting process must be done in one go, so as to ensure that the customer is allowed enough time to communicate, so the setting operation of each link should be accurate in place, not to drag the water, otherwise it is in the "harmful harm".
X. After the meeting
Delivery and collection, timely recording, timely home visits. The manager must supervise the employee's return visit. He must be skilled in the speech and must ask for the effect. Afterwards, he will follow up after the meeting. The purpose is to consolidate his confidence and make a referral.
XI, key control
All colleagues fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize with the preaching content in advance. Once again, it is emphasized that the invitation before the meeting must be accurate and the quality of the preheating directly determines the sales volume and success or failure of the meeting.
It is necessary to make the feeling of solidarity and true feelings on the field. We need everyone to work together and have the spirit of a master.
Every process detail needs to be in place, and the details determine success or failure. The meeting must carefully prepare and practice each link and communicate in a timely manner.
Twelve, key matters needing attention:
1 program selection responsibility to people
2 The host must be familiar with the string words; everyone who speaks on the stage must be off-line, very skilled
3 Music prepares some classic songs or music that can rejuvenate the passion of the elderly
4 The communication of the venue, the layout of the venue, the materials to be purchased must be determined in advance to apply for purchase, the sound debugging is in place, and the pick-up site is carefully arranged.
5 The excavation of the classic case should be reported in time, followed by the conference department, and the responsibilities of the sketches should be made to people.
6 Release and release timing of sales policies.
Part 2: Company Anniversary Celebration Plan
In order to celebrate the first anniversary of the successful launch of ***** Co., Ltd., enhance the cohesiveness and centripetal force of all employees, enhance the culture of **, show the staff style, highlight the corporate brand, and specially plan the "** anniversary celebration". The specific plan is as follows:
First, the theme of the event: in the wind and rain, I am going forward with the ** - ** anniversary celebration
Second, the event time: March 17-22, 20XX
Third, the event location: the park and reservation hotel
Fourth, the overall arrangement of the event:
1. Internal publicity and external publicity will be carried out by various departments from March 10 to 15, and an anniversary ceremony will be held on March 18.
2. From March 10th to 16th, various departments will carry out internal publicity and confirm the participation in the program of the cultural evening;
3. From March 17th to 18th, at 17:30, the department will submit the list of programs for the cultural evening to the front desk clerk;
4. At 16:00 on March 20th, the human resources department will organize the participants to draw lots at the lobby of the office building to generate a rehearsal sequence.
5. At 18:00 on March 20th, the responsible persons of various departments and the judges will judge the rehearsal program of the party to determine the finalists;
6. The HR Department will organize a rehearsal for the evening party at 18:00 on March 21;
4. On the evening of March 22nd, at 18:30, the officially held "** Anniversary Celebration Arts Evening" was held at the hotel.
[**Annual Celebration Ceremony]
I. Event theme: **Annual celebration ceremony
Second, the event time: 10:00 on March 18, 20XX
Third, the event location: the park
Fourth, the activity object: the company's staff
Five, the activity program:
1, 09:50 anniversary ceremony preparations are completed;
2, 09:55 All employees of the company enter the designated area, according to the organization sequence;
3, 10:00 The host debuts and announces the precautions related to the ceremony;
4,10:05 Dear guests and company leaders enter the stadium and fire their guns;
5, 10:08 The host announced the ceremony and introduced guests, leaders and opening remarks;
6, 10:15 Chairman/General Manager's speech;
7, 10:30 guest speech;
8, 10:45 guest speech;
7, 11:00 At the end of the ceremony, guests and leaders will leave the scene;
8, 11:05 exit according to the organization sequence;
9, 11:15 cleaning up the venue
Sixth, the atmosphere of the park
1. The section of the production department will be printed on the top of the integrated office building and the office of the inspection workshop before the 17:30 on the 15th.
2. The human resources department will hang the lanterns on the canopy of the integrated office building before 17:30 on the 15th;
3. The Congratulations Department will hang the congratulatory banners from all suppliers side by side at 17:30 on the 15th in the north side of the integrated office building;
4. The human resources department will design a color inkjet draft of the “** Anniversary Ceremony” before the 12th, and submit it to the Purchasing Department for production. The production department was hung behind the stage of the ceremony at 9:00 on the 18th;
5. The Human Resources Department will contact the rental arch before 9:00 on the 18th to place it at the gate of the park. The arch word is “***** Anniversary Ceremony”;
6. The Human Resources Department will contact the rental column two at the gate of the park before 9:00 on the 18th. The banner will be “Celebrate the first anniversary of the successful launch of Hunan***** Co., Ltd.” and “X×Co., Ltd. congratulates Hunan” ***** Co., Ltd. successfully put into production for the first anniversary";
7. The Human Resources Department contacted the leased hydrogen balloon at 9:00 on the 18th to place it on the sidewalk outside the gate of the park. The banner is “Celebrate the first anniversary of the successful launch of Hunan***** Co., Ltd.” and “××Limited The company congratulates Hunan***** Co., Ltd. on the first anniversary of its successful production;
7. Guest invitation and external promotion
1. Before 12:00 on March 10, all departments will invite the names, work units and positions, and contact information of the guests to participate in the “** Anniversary Ceremony” to be submitted to the Assistant General Manager in the form of a form;
2. The assistant to the general manager reconfirmed the guests who need to be invited by each department before 17:30 on March 12, and made an invitation letter to the guests before 17:30 on March 15;
3. Network engineers will post information about the ** anniversary celebrations on major websites before 17:30 on March 12, using online resources to promote the event;
4. The personnel director will contact the relevant newspapers and periodicals media in Changsha before March 17 to publish a celebration advertisement or invite them to participate in the “** Anniversary Celebration Ceremony” to promote the corporate brand;
5. The head of the purchasing department will contact the company's suppliers before March 12, and will inform the ** anniversary celebration activities and invite the site to participate to expand the industry's popularity.
Eight, other matters needing attention
1. The procurement department will contact all the suppliers of the company before March 12, propose a sponsorship plan, and formulate the content of the congratulations for each supplier;
2. The procurement department will purchase the items required for the ceremony before March 15th;
3. The human resources department will contact the rental arches, columns, and hydrogen balls before 9:00 on March 18, and the site will be in place;
4. The equipment department will make a 4M×6M rigid frame before March 15th, and arrange the printing in place with the production department before 9:00 on March 18;
5. The human resources department will debug the live audio equipment before 9:00 on March 18, and will do the support and photography of the field equipment throughout the journey;
6. The front desk clerk will lead the guests to the multi-functional conference room on the third floor before the ceremony begins, and do the corresponding service work;
7. When all staff members attend the ceremony, they should all be equipped with tools. If they do not meet the dress code, they will be punished according to the 50 yuan/person responsible for the department;
8. When all staff members attend the ceremony, all communication tools should be shut down or shaken into vibrations, and there must be no whispers or other behaviors or behaviors that hinder the ceremony;
9. See the attached file 1 for the layout and arrangement of the specific scene atmosphere;
[**Annual Celebration Arts Evening]
I. Theme of the event: In the storm, I will go forward with the **-** Anniversary Celebration Arts Evening
Second, the event time: March 22, 20XX
Third, the event location: book hotel
Fourth, the activity object: the company's staff
Fifth, the party program requirements
The content is healthy and positive. Can sing, group chorus, sketch, cross talk, etc., in any form.
Six, review arrangements
company leader
Seven, the rating rules
1. Leadership review: Adopt a very scoring system, with a score of 10, retaining two decimal places, and on-site statistical scores. After removing the highest score and the lowest score, the average score is divided into the player's final score;
2. All reward items are arranged according to the player's score.
Eight, on-site protection
1. The general manager of the general manager will do the overall coordination work;
2. The personnel supervisor will do the site layout and logistics services throughout the entire process;
3. The human resources department is responsible for the on-site division and reporting work;
4. The network engineer will do the support work and photography of the field equipment throughout the journey;
5. The assistant to the general manager and the front desk clerk are responsible for the on-site hosting;
6. The production manager is responsible for the command and arrangement of the employees.
Nine, party program
1. 18:00 The cast members and on-site logistics support staff attending the party will reach the hotel and be familiar with the venue and audio equipment;
2, 18:20 review and audience admission;
3, 18:30 The host debut, introducing the leaders and opening remarks;
4, 18:35 General Manager's speech;
5, 18:45 party starts;
6, 22:00 The host announces the list of winners;
7, 22:05 Awards Ceremony
8, 22:30 The host invited the company's leaders to draw 12 lucky viewers and present the lucky prize on the spot;
9, 23:00 All chorus "Tomorrow will be better"
10, 23:10 All return
Ten, reward settings
This competition will set one first prize, two second prizes, three third prizes, two excellent organization awards, and two excellent team awards.
Bonus setting: first prize 300 yuan / piece, second prize 200 yuan / piece, third prize 100 yuan / piece, lucky audience 12;
Prize setting: one for each of the first, second and third prizes, one for the outstanding organization award and one for the excellent team, and one for each lucky living set;
Eleven, awarding guests
First Prize: Chairman
Second prize: general manager, executive vice president
Third Prize: Chief Financial Officer, Vice President of Purchasing, Vice President of Production
Excellent Organization Award: Executive Vice President, Chief Financial Officer
Excellent Team Award: Vice President of Purchasing and Vice President of Production
Lucky Audience: All Leaders Review
XIII. Other matters needing attention
1. All departments should do a good job in publicizing and intensively launching the event, and must organize and take the lead. If the performance of the program is less than 5% of the total number of departments, it will be punished by the management and organization of the department responsible person for 50 yuan / lack of one, and as an important standard for the organization and management of the competent personnel, many Not limited to;
2. All departments should encourage employees to go to the party at the party. The seats are not limited, but they can't affect the normal production and operation of the company;
3. All personnel should take care of the hygiene of the venue and do not have any behavior or behavior that affects the party;
4. Prepare the score paper in advance by the front desk clerk for review and evaluation;
5, the network engineer designed the anniversary celebration color inkjet, and submitted the sample to the purchasing department for purchase before 17:30 on the 8th;
6. The human resources department prepares the lottery box and small white paper in advance for the company's leaders to draw lucky viewers;
7. The purchasing department will purchase the color inkjet printing before 17:30 on the 12th;
8. The Purchasing Department will purchase the banner “Hot Celebration of the First Anniversary of Successful Launch of Hunan***** Co., Ltd.” before 17:30 on the 12th.
9. When all the staff of the company enter the market, please collect small white paper at the front desk of the event, write the department or workshop and their own name, and put in the “draw box” for the “lucky audience”.
14. Cost budget
**Annual celebration ceremony
Part 3: Company Anniversary Celebration Plan
The first part of the planning background
I. Activity development background
With the steady growth of XX Company, its corporate brand has become increasingly prominent in the industry, and it has become a unique and powerful force in China's securities industry, and its development trend is gratifying. However, the incompatibility with the rapid development of performance is the incompleteness of the XX brand system. In order to comply with the law of market competition, XX timely introduces brand engineering, and strives to adopt the brand integration plan and then “XX” this century brand. The strong advantage and "XX" do the most favorable grafting. While maintaining the inherent advantages of the "XX" brand, we will once again make the XX brand the most effective cultural promotion in the securities industry. Because, with the changes in the industry's competitive landscape, China's securities industry will face the pressure of international and domestic competition, forcing the whole industry to enter the era of brand competition. To win in this competitive landscape, we must forwardly improve the brand system. , to keep pace with the times. At the XXth Anniversary Celebration of XX, how to realize the complementary advantages of the two major events of “Si Qing” and the “Starting Ceremony of Brand Engineering” has become a major event of this year.
Second, the principles and important tasks to be followed in the development of activities
in principle:
1. This event must be characterized and saved.
2, must show the company spirit, brand culture;
3. Siqing and the brand engineering launching ceremony have complementary advantages, combined with internal and external, and spread in the most economical way;
4. In the overall process of the activity, we must cut in from the aspects of propaganda effectiveness, interest, perception, and stimulating.
task:
1. Inspire employees' pride in XX work, and let them be reflected in the company's celebration, let the company members share and let the society recognize.
2. The management style, product characteristics, service concept and corporate culture developed over the past decade have been precipitated. The effective integration of these intangible assets can be an effective driving force for the XX brand.
3, through the XX thirteenth anniversary of the East Wind, the trend to the public as soon as possible, infiltrated into the internal staff of the company.
4. Forming internal and external operation modes of relatively systematic enterprises within XX;
Brief description of the brief framework for the activities
Time: October 18, 2004
Location and method: to be determined
Participants: customer representatives, journalists, company headquarters leaders, department leaders, excellent employees, etc.
Note: The customer representative is an important customer who cooperates with XX for a long time in Shenzhen area.
The purpose of the exhibition: to strengthen the corporate culture and promote the brand building achievements
A brief description:
1 Corporate culture is the only factor that can't be cloned among all the success factors of enterprises. Enterprise management, product development, human resources and so on can all find the shadow of corporate culture.
2 At the same time, the construction of corporate culture varies from enterprise to company and has its own characteristics. This is a behavioral and psychological mode of thinking accumulated by the company in each growth process. Externally, facing the market, the product is faced with homogenization. The competition mode is the brand strength competition. The core factor of brand power is also the brand culture. The brand planning of the XX industry will be beneficial to the future product promotion and management resources.
3 brands make companies bigger, but corporate culture can make companies great! The combination of the two will lead to a solid foundation for the long-term strategic development of XX.
Event slogan: Innovation culture brand wins
A brief description:
1Innovative culture is the business style that XX has always maintained. More specifically, XX's innovation in IT has maintained a leading position in the industry after more than a decade of development. The launch of the special X card, It is to visualize the intangible IT technology, and to see the essence through the phenomenon, all the success of XX comes from the exertion of the innovative spirit of the enterprise. Under the new pattern, how to use the form of activities to bring more innovative ideas that have been concentrated in the enterprise to all matters that are closely related to the development of the enterprise, and become a problem faced by every XX person in the new era.
2 Brand wins, which reflects a pattern in which the securities industry will move from the era of quantitative competitiveness to the era of technological competitiveness. Since there is no experience in the development of China's securities industry market, it can only follow the market rules for strategic planning. The era of securities industry brand competitiveness will come, and the brand will be continuously planned and upgraded. It is one of the important strategic performances of XX to adapt to the development of the times.
The second part of the planning of the event
n plan one: best results
First, the preliminary activities
Planning one: "Glory XX Times Synchronization" Cup Awards Knowledge Contest
1 Objective: Starting from the knowledge contest, the headquarters members will carry out a review of the company's corporate culture and development process from the perspective of learning. Preheat the company's corporate culture construction project.
2 Expectation of effect: Some employees of XX Company systematically grasped the corporate culture developed and precipitated in XX for 13 years from the activity process, and on this basis, produced spontaneous research and creative spirit, and made XX systematic planning of corporate culture. Good preparation of human resources and theoretical resources.
3 Development mode: The headquarters department is the unit, and the president's office organizes, proposes and presides. The representatives from all departments participate in the establishment and establish a cheerleading team. The on-site question and answer is mainly based on the securities knowledge, the history of enterprise development, and the business operation. Knowledge quiz game for questions etc. Before the event was launched, the consulting company unified the activities of various departments to participate in the guiding meeting to explain the whole process of the activities, the team spirit planning and creative performance of the participating activities, and the significance of the development of corporate culture activities.
4 Note: The activity requires the company's senior leaders to participate in the whole process, so that all departments attach great importance to this event.
Planning 2: “Stable and Innovative Development” XX employees represent Lianhua Mountain Wind Breathing Activities
1 Objective: Internal communication, activation mechanism, narrowing the distance between company leaders and ordinary employees and middle-level cadres.
2 Expectation of effect: Through the activity itself, let the company leaders and employees participate in the same activity at the same time, so that the leaders can communicate with the employees as the “ordinary people”, understand the employees, and at the same time, achieve the effect of the grassroots employees to understand the leadership.
3 development mode:
3.1 Expand the game so that employees and leaders can participate in the same game and become part of the meaningful activities;
3.2 "Concentric XX" activities, all members jointly form the XX logo, together with the XX brand slogan;
3.3 All members have a meal.
4 Note: The activity requires the company's senior leaders to participate in the whole process, and all departments should have representatives to participate.
Second, on-site activities
On-site event 1: XX thirteenth anniversary celebration ceremony held
1 Objective: To develop a review and look to the future. Summarize the years that XX has gone through in the past 13 years, review the company's achievements in these years, explain the company's development prospects to the company in the new situation, promote the internal unity of the company, and strengthen the internal corporate culture construction from a certain height.
2 effect expectations:
2.1 All the participants revisited the 1989 trinity of the storm, and aroused the company's renewed entrepreneurial passion;
2.2 The deductive activity process activates the company atmosphere, making the company's interior full of festive atmosphere;
2.3 Do a good job in the early stage to establish and improve the corporate culture system of the company;
2.4 Communicate the company's high-level strategic development direction, unify the company's employees' thinking, and move toward the company's established strategy.
3 development mode:
3.1 "Sunrise Red Wins Fire, XX Soars Shenzhou" XX Thirteenth Anniversary Review and Outlook Speech
3.2 “Thirteen XX high festivals and thirteen heavy paintings”, reviewing the 13 major issues in the historical development of XX as the focus of the conference, and the expression can be the thirteen in the development process. A major event was painted to create 13 realistic paintings, and the reasons were indicated on the painting. At the meeting, each painting was put on the rostrum and shared with everyone according to the progress of the report.
3.3 “Let's move together!” The series XX Fengyun photo corporate culture exhibition card issuance ceremony.
3.4 Two layouts are produced during the production process of the exhibition panel, one for the company headquarters and the other for each sales department;
3.5 Each department refines the spiritual creed of the department and organizes the team of the department. At the meeting, the company leaders issue photo prints to each department. Each department jointly calls out their slogans and commitments to the company or customers to meet the department. Get the photo.
3.6 After taking the company's Fengyun photo, each department will form a XX corporate culture corridor in each department by combining the culture and concept of each department, and disseminate XX corporate culture to employees and customers at any time.
Live event 2: Press release and new X card launch
1 Objective: To conduct the first round of social communication of the XX brand;
2Effective expectations: Establish the company's brand theory system in the internal, social and customer word of mouth, complete the company's first brand-based basic education; at the same time, the new concept and advocacy values of the XX brand in an emotional and performance manner. The concept of financial management is easily and effectively communicated to the audience, so that participants can feel that XX is a brand with strong innovation and vitality, strengthening and inspiring the emotional communication between XX brand and consumers;
3 development mode:
3.1 Brand new concept release
3.2 Brand Commitment Ceremony
3.3X card promotion and new X card debut style, the performance mode is: combined with the characteristics of X card, XX's innovative spirit to make pre-requisite explanations, and then introduced the new X card by the company's sales staff in a deductive way. Then, the XX Chairman or President changed the card for the first customer. Finally, the customer representative published an evaluation of XX.
On-site event 3: "Drawing X-pointing" famous painter and XX company leader on-site performance
1 Objective: To announce to the society: XX will be self-motivated in the spirit of X from today, and create a brand image with culture as its main competitiveness.
2 effect expectation: "X culture" is initially set as the starting point of XX corporate culture and brand culture. After this ceremony, XXX culture will make a major breakthrough in the internal communication, and external communication has reached a higher starting point.
3 Development mode: On the day of the celebration, the creation ceremony of “100 X Diagram” was officially opened. Invite the famous domestic painter and the company's leaders to jointly click on the first of the “Hundred X Diagrams” on the Xuan paper.
Live event 4: Press conference
1 purpose: to promote the X card to the community.
2 effect expectations: let reporters understand the XX brand and X card from multiple angles, and contribute to the comprehensive publicity of XX.
3 Development mode: The company's leadership representatives, marketing representatives, and sales representatives attended the event, invited the reporters to participate in the day, and handed the questions to the reporters before the reception, and asked the reporters to ask questions on the spot.
Live event five: reception banquet
1 Purpose: The main purpose of the banquet is to hope that the customer representatives and XX employees have a close contact opportunity to exchange their needs and suggestions on financial management and securities.
2 Expectation of effect: In a relatively relaxed environment, both the host and the guest can communicate freely and reach recognition of their respective values.
3 Development mode: During the whole banquet process, carry out a variety of simple and simple expansion activities and games, let the leaders and customers and the staff share the same fun, on the one hand to show the corporate culture, on the one hand to increase the atmosphere of the scene, The end of the overall event is drawn to a full stop.
Third, follow-up activities: the "innovation classic service" activities of the sales department
1 Objective: To motivate all the company to carry forward the spirit of "innovation" to the construction of the company's soft environment;
2 Expectation of effect: In the company's activities to carry out corporate culture activities, the company's service brand building work will be put on the agenda to establish the foundation for the next stage of service brand building.
3 development mode:
3.1 Cooperate with the brand planning project, continuously innovate in the external service process, encourage the employees of the sales department and the headquarters business department to carefully study the outstanding advantages of the superior competitors, combine the actual situation of the company, inherit the company's “stable” style, and constantly innovate. Service Models and Challenges Practice problems encountered during business operations.
3.2 Under the organization of brand engineering, the competition of innovative service models of various business departments will be launched, which will open the curtain for the construction of the company's internal soft environment. Through the unified evaluation of XX company, a number of service modes are unified and combined with the formation of a unique XX brand service model, which creates a new competitive advantage in the overall securities industry.
China Merchants Securities 13th Anniversary Celebration and Brand Project Launch Ceremony
Preliminary activity
"Glory Merchants Times Synchronization" Cup Awards Knowledge Contest
“Stable and innovative development” China Merchants Securities employee representative Lotus Mountain
Live event
China Merchants Securities 13th Anniversary Celebration Ceremony
Press release and new X card debut
"Drawing X-Eye" famous painter and China Merchants Securities Co., Ltd.
Press conference
Reception banquet
Late activity
The “Innovation Classic Service” activity of the sales department
Figure: Activity context
n plan two: simple effect
1 Conduct preliminary activities:
1.1 Planning one: "Glory XX Times Synchronization" Cup Awards Knowledge Contest
1.2 Planning 2: “Stable and innovative development” XX employees represent the activities of Lianhua Mountain
2 Conducting on-site activities: Activity 1: XX thirteenth anniversary celebration ceremony
3 Carry out follow-up activities: “Innovation Classic Service” activity of the sales department
China Merchants Securities 13th Anniversary Celebration and Brand Project Launch Ceremony
Preliminary activity
"Glory Merchants Times Synchronization" Cup Awards Knowledge Contest
“Stable and innovative development” China Merchants Securities employee representative Lotus Mountain
Live event
China Merchants Securities 13th Anniversary Celebration Ceremony
Preliminary activity
The “Innovation Classic Service” activity of the sales department
The third part of the investment forecast
Different modes of operation will result in different input resources:
Planning one
Planning two
Venue fee: on-site rent
Catering fee: the internal gathering expenses of the event participants
Scene and corresponding supporting facilities fee: stage construction, layout cost, equipment rental fee
Item fee: Simple item cost involved in the event
Props fee: items involved in the event, such as medal making, corporate photo painting, live POP production, etc.
Prize fee: simple prize fee for the event
Gift fee: gifts for participants, etc.
Travel expenses: employees from the overseas sales department
Reporter's publicity expenses: advertising fees, pens, etc.
Reception fee: VIP car fee, accommodation fee, food and beverage fee, etc.
Catering fee: on-site banquet fee
Travel expenses: employees from the overseas sales department
Note: The specific cost will be calculated in detail after the plan is determined.
Part IV Preparation for External Communication Work
Invited media
According to the theme of the news conference, the financial media mainly focuses on journalists in the Guangdong region to achieve the purpose of news dissemination.
National key financial media
media
Press conference red envelope amount
China Securities Journal
300
Shanghai Securities News
300
Securities Times
300
Economic daily
300
Xinhua News Agency Shenzhen Reporter Station
300
CCTV China Securities
300
New wealth
300
Finance
300
Financial Times
300
Securities daily
300
Economic Observer
300
21st Century Economic Report
300
National non-key financial media, regional financial media
media
Press conference red envelope amount
Shenzhen Business Daily
300
Shenzhen Radio Station 89.8 Channel
300
China Business News
300
Private economic newspaper
300
Financial Times "Securities Market Weekly"
300
Regional key media
media
Press conference red envelope amount
Shenzhen Special Zone Daily
300
Southern Metropolis Daily
300
Shenzhen Evening News
300
Crystal newspaper
300
Yangcheng Evening News
300
Guangzhou Daily
300
Southern Daily
300
First, the preliminary preparation of the event:
1. Ask employees to know the time of the company's establishment and the achievements in the past few years. Not only do they know, but they can also preach and have a sense of pride; they can practice through the morning, afternoon and evening sessions.
2. The requirements of the event in the conference, the grade of the venue must be high, the layout of the venue should be festive and enthusiastic, the venue layout should have a strong visual impact, the venue's music is mainly based on enthusiasm. The early morning must be motivated and transferred to the enthusiasm of the staff.
3. Classification of invited customers: hardcore customers, new customers stop serving customers
Second, the purpose of the event:
1. Through this event, fully demonstrate the corporate culture, strengthen customer confidence in the company and products, and then explore the introduction.
2. With a grand scene, provide a better platform for the introduction of old customers.
3. Through the atmosphere of the scene, increase the sales policy of buying and selling, and achieve a high proportion of sales.
Third, the theme of the event:
Warmly celebrate the fifth anniversary of the establishment of the sales group
Fourth, the activity process:
1. Put some cultural films of the company before the meeting, such as "Introduction to the Club", "Review of XX", etc.
2, warm field: a large dance performance, the program must have a grade, transferred to the atmosphere of the entire venue;
3, opening white
4. Introducing guests
5, the company's leadership speech
6. Local leadership speech
7, 1-2 holiday performances
8, customers give calligraphy and painting, plaques, etc.
9. Keynote speech
10. Announce preferential policies
V. Setting of prizes:
1. All the customers who come to the event will present a small gift.
2. The prize selection for on-site purchase of products, increase the purchase and donation policy, increase the lottery of customers who purchase products, and use the grand prize to attract customers.
Sixth, the highlights of this fraternity:
1. This event is a special celebration of the fifth anniversary of the establishment of the Group. The site not only shows a series of achievements made by the sales team in the past five years, but also brings the latest international cutting-edge health care knowledge to the university, and you will have the opportunity to participate in the life quality control project, the experience of the State Administration of Traditional Chinese Medicine. The systemic and authoritative nature of the top ten chronic disease solutions led by the Zhongwei Chinese Medicine Development Research Center is believed to benefit you and the trip.
2. This event, the high specification, is a major event in Changsha's elderly health care.
3. On-site will invite corporate member groups to bring you a wonderful demonstration of the talents of the elderly, to interpret the health and beauty of the elderly in the present, and to establish a new model of old-age life.
4. The leaders of the Life Quality Control Engineering Organizing Committee came to the site to participate in the activities and answer questions.
5. Authoritative experts will come to the topic to bring you the latest health care knowledge.
6. Any old friends who participate in this event will receive a “souvenir”.
7, the event scene is a good show, exciting and continuous, gift prizes are rich and varied.
8. The Group's series of products have never had any preferential discounts. The awards are repeated and lucky. Customers can participate in a variety of lucky draws. The thousand yuan awards are dedicated and exciting.
7. Pre-conference content
Organizer: xxxx
Organizer: xxx.
Special Guest:
Speaker:
Activity time: XX year, May, full month
Event Location:
Activity Scale: About 300 people: Through large-scale, large-scale display of the company's comprehensive strength, establish a corporate public image, consolidate the confidence of old customers, tap the potential of customers to buy, and drive market sales. Strengthen the customer's recognition of the company; strengthen the understanding and support of the old customers to the employees; enhance the enthusiasm and action of the customer promotion and introduction;
Eight, pre-meeting work
Source requirements for participating resources: Pre-heating and maturity before the meeting, to undertake 4-26 conference resources. Special requirements: Key customers should at least do a home visit with in-depth communication. It is best to form an order for the meeting, pick up the goods at the venue, and create a buying atmosphere.
, event highlight packaging:
1. The event was established by the Zhongwei Chinese Medicine Development Research Center, the Life Quality Control Engineering Organizing Committee, the China Geriatric Care Association, the Changshou Magazine, and the Changsha Workstation. Special thanks for the fifth anniversary.
2, the scene content is wonderful atmosphere, scientific authority, surprises and again.
3, the famous authoritative health nutrition experts bring you personalized personalized health guidance.
4, lucky draws stimulate new, mysterious gift from the sky.
5, the team of authoritative experts to meet one-on-one consultation, let you master the detailed and accurate physical health.
6, the unprecedented health products extra large gift for your health escort.
7. All the guests have the opportunity to get a beautiful gift.
,other requirements
1. The manager and the employee must understand the meeting in place, the purpose of sales, and the content of the meeting is the form. The principle of sales as the center is to pay attention to customer observation and service work. It is important to carry out the publicity of customer screening and invitation work.
2, the staff unified invitation to the words, pay attention to the preheating steps, learn to grasp the customer's psychology, as a prerequisite for the preparation of resources must be in place.
3. Managers and employees should search for typical customer cases, select gold medals to speak customers, and strive for the impact of on-site customer speech to prepare for the meeting to make highlights. Discover classic stories, touching stories of customers and employees, and provide material for the preparation of sketches.
4, the choice of participants: loyal hardcore customers, old customers and referrals to new customers, preheating mature customers.
5, pre-heating pre-heating mainly solves the problem of trust, to talk about business and culture.
6. When the invitation is made, it is important to emphasize that because of the tight seat, can you confirm it, and the time starts on time, don't be late.
Nine, the middle of the plate
The characteristics of this meeting: It is to create a warm atmosphere on the scene, which is a feeling of ups and downs. The whole process must be interlocked, ups and downs, to make customers feel, touch customers, and stimulate customer's order desire from various aspects. Therefore, it is necessary to let customers feel the importance of entering the venue. The middle journey is to make the customers feel ups and downs, to be happy first, to make him happy, to feel the fun, and to feel that every achievement of the sales group is with him. It is related to let customers have a sense of pride, suggesting that giving customers a healthy and happy life is a kind of freedom, and then moving, and finally staying at health. The keynote speeches should be emotional and touching, focusing on why we should make great efforts to grasp the quality of products, and why we should start a nationwide quality of life control project. Subsequently, using the novel form of the essay, the customer is shared, the speech process is short and succinct, and the emotion is moving, so that the customer will have an automatic spontaneous communication atmosphere after the meeting. When it comes to the happiness that the company and employees bring to him, when it comes to products, it brings health and happiness to him. Finally, thanks to everyone’s long-term support, it is a natural way to introduce preferential policies. The host should highlight the slowness when explaining. Disease solution.
The entire meeting process must be done in one go, so as to ensure that the customer is allowed enough time to communicate, so the setting operation of each link should be accurate in place, not to drag the water, otherwise it is in the "harmful harm".
X. After the meeting
Delivery and collection, timely recording, timely home visits. The manager must supervise the employee's return visit. He must be skilled in the speech and must ask for the effect. Afterwards, he will follow up after the meeting. The purpose is to consolidate his confidence and make a referral.
XI, key control
All colleagues fully understand the importance of the 5-29 meeting, clarify the company's preferential policies, and familiarize with the preaching content in advance. Once again, it is emphasized that the invitation before the meeting must be accurate and the quality of the preheating directly determines the sales volume and success or failure of the meeting.
It is necessary to make the feeling of solidarity and true feelings on the field. We need everyone to work together and have the spirit of a master.
Every process detail needs to be in place, and the details determine success or failure. The meeting must carefully prepare and practice each link and communicate in a timely manner.
Twelve, key matters needing attention:
1 program selection responsibility to people
2 The host must be familiar with the string words; everyone who speaks on the stage must be off-line, very skilled
3 Music prepares some classic songs or music that can rejuvenate the passion of the elderly
4 The communication of the venue, the layout of the venue, the materials to be purchased must be determined in advance to apply for purchase, the sound debugging is in place, and the pick-up site is carefully arranged.
5 The excavation of the classic case should be reported in time, followed by the conference department, and the responsibilities of the sketches should be made to people.
6 Release and release timing of sales policies.
Part 2: Company Anniversary Celebration Plan
In order to celebrate the first anniversary of the successful launch of ***** Co., Ltd., enhance the cohesiveness and centripetal force of all employees, enhance the culture of **, show the staff style, highlight the corporate brand, and specially plan the "** anniversary celebration". The specific plan is as follows:
First, the theme of the event: in the wind and rain, I am going forward with the ** - ** anniversary celebration
Second, the event time: March 17-22, 20XX
Third, the event location: the park and reservation hotel
Fourth, the overall arrangement of the event:
1. Internal publicity and external publicity will be carried out by various departments from March 10 to 15, and an anniversary ceremony will be held on March 18.
2. From March 10th to 16th, various departments will carry out internal publicity and confirm the participation in the program of the cultural evening;
3. From March 17th to 18th, at 17:30, the department will submit the list of programs for the cultural evening to the front desk clerk;
4. At 16:00 on March 20th, the human resources department will organize the participants to draw lots at the lobby of the office building to generate a rehearsal sequence.
5. At 18:00 on March 20th, the responsible persons of various departments and the judges will judge the rehearsal program of the party to determine the finalists;
6. The HR Department will organize a rehearsal for the evening party at 18:00 on March 21;
4. On the evening of March 22nd, at 18:30, the officially held "** Anniversary Celebration Arts Evening" was held at the hotel.
[**Annual Celebration Ceremony]
I. Event theme: **Annual celebration ceremony
Second, the event time: 10:00 on March 18, 20XX
Third, the event location: the park
Fourth, the activity object: the company's staff
Five, the activity program:
1, 09:50 anniversary ceremony preparations are completed;
2, 09:55 All employees of the company enter the designated area, according to the organization sequence;
3, 10:00 The host debuts and announces the precautions related to the ceremony;
4,10:05 Dear guests and company leaders enter the stadium and fire their guns;
5, 10:08 The host announced the ceremony and introduced guests, leaders and opening remarks;
6, 10:15 Chairman/General Manager's speech;
7, 10:30 guest speech;
8, 10:45 guest speech;
7, 11:00 At the end of the ceremony, guests and leaders will leave the scene;
8, 11:05 exit according to the organization sequence;
9, 11:15 cleaning up the venue
Sixth, the atmosphere of the park
1. The section of the production department will be printed on the top of the integrated office building and the office of the inspection workshop before the 17:30 on the 15th.
2. The human resources department will hang the lanterns on the canopy of the integrated office building before 17:30 on the 15th;
3. The Congratulations Department will hang the congratulatory banners from all suppliers side by side at 17:30 on the 15th in the north side of the integrated office building;
4. The human resources department will design a color inkjet draft of the “** Anniversary Ceremony” before the 12th, and submit it to the Purchasing Department for production. The production department was hung behind the stage of the ceremony at 9:00 on the 18th;
5. The Human Resources Department will contact the rental arch before 9:00 on the 18th to place it at the gate of the park. The arch word is “***** Anniversary Ceremony”;
6. The Human Resources Department will contact the rental column two at the gate of the park before 9:00 on the 18th. The banner will be “Celebrate the first anniversary of the successful launch of Hunan***** Co., Ltd.” and “X×Co., Ltd. congratulates Hunan” ***** Co., Ltd. successfully put into production for the first anniversary";
7. The Human Resources Department contacted the leased hydrogen balloon at 9:00 on the 18th to place it on the sidewalk outside the gate of the park. The banner is “Celebrate the first anniversary of the successful launch of Hunan***** Co., Ltd.” and “××Limited The company congratulates Hunan***** Co., Ltd. on the first anniversary of its successful production;
7. Guest invitation and external promotion
1. Before 12:00 on March 10, all departments will invite the names, work units and positions, and contact information of the guests to participate in the “** Anniversary Ceremony” to be submitted to the Assistant General Manager in the form of a form;
2. The assistant to the general manager reconfirmed the guests who need to be invited by each department before 17:30 on March 12, and made an invitation letter to the guests before 17:30 on March 15;
3. Network engineers will post information about the ** anniversary celebrations on major websites before 17:30 on March 12, using online resources to promote the event;
4. The personnel director will contact the relevant newspapers and periodicals media in Changsha before March 17 to publish a celebration advertisement or invite them to participate in the “** Anniversary Celebration Ceremony” to promote the corporate brand;
5. The head of the purchasing department will contact the company's suppliers before March 12, and will inform the ** anniversary celebration activities and invite the site to participate to expand the industry's popularity.
Eight, other matters needing attention
1. The procurement department will contact all the suppliers of the company before March 12, propose a sponsorship plan, and formulate the content of the congratulations for each supplier;
2. The procurement department will purchase the items required for the ceremony before March 15th;
3. The human resources department will contact the rental arches, columns, and hydrogen balls before 9:00 on March 18, and the site will be in place;
4. The equipment department will make a 4M×6M rigid frame before March 15th, and arrange the printing in place with the production department before 9:00 on March 18;
5. The human resources department will debug the live audio equipment before 9:00 on March 18, and will do the support and photography of the field equipment throughout the journey;
6. The front desk clerk will lead the guests to the multi-functional conference room on the third floor before the ceremony begins, and do the corresponding service work;
7. When all staff members attend the ceremony, they should all be equipped with tools. If they do not meet the dress code, they will be punished according to the 50 yuan/person responsible for the department;
8. When all staff members attend the ceremony, all communication tools should be shut down or shaken into vibrations, and there must be no whispers or other behaviors or behaviors that hinder the ceremony;
9. See the attached file 1 for the layout and arrangement of the specific scene atmosphere;
[**Annual Celebration Arts Evening]
I. Theme of the event: In the storm, I will go forward with the **-** Anniversary Celebration Arts Evening
Second, the event time: March 22, 20XX
Third, the event location: book hotel
Fourth, the activity object: the company's staff
Fifth, the party program requirements
The content is healthy and positive. Can sing, group chorus, sketch, cross talk, etc., in any form.
Six, review arrangements
company leader
Seven, the rating rules
1. Leadership review: Adopt a very scoring system, with a score of 10, retaining two decimal places, and on-site statistical scores. After removing the highest score and the lowest score, the average score is divided into the player's final score;
2. All reward items are arranged according to the player's score.
Eight, on-site protection
1. The general manager of the general manager will do the overall coordination work;
2. The personnel supervisor will do the site layout and logistics services throughout the entire process;
3. The human resources department is responsible for the on-site division and reporting work;
4. The network engineer will do the support work and photography of the field equipment throughout the journey;
5. The assistant to the general manager and the front desk clerk are responsible for the on-site hosting;
6. The production manager is responsible for the command and arrangement of the employees.
Nine, party program
1. 18:00 The cast members and on-site logistics support staff attending the party will reach the hotel and be familiar with the venue and audio equipment;
2, 18:20 review and audience admission;
3, 18:30 The host debut, introducing the leaders and opening remarks;
4, 18:35 General Manager's speech;
5, 18:45 party starts;
6, 22:00 The host announces the list of winners;
7, 22:05 Awards Ceremony
8, 22:30 The host invited the company's leaders to draw 12 lucky viewers and present the lucky prize on the spot;
9, 23:00 All chorus "Tomorrow will be better"
10, 23:10 All return
Ten, reward settings
This competition will set one first prize, two second prizes, three third prizes, two excellent organization awards, and two excellent team awards.
Bonus setting: first prize 300 yuan / piece, second prize 200 yuan / piece, third prize 100 yuan / piece, lucky audience 12;
Prize setting: one for each of the first, second and third prizes, one for the outstanding organization award and one for the excellent team, and one for each lucky living set;
Eleven, awarding guests
First Prize: Chairman
Second prize: general manager, executive vice president
Third Prize: Chief Financial Officer, Vice President of Purchasing, Vice President of Production
Excellent Organization Award: Executive Vice President, Chief Financial Officer
Excellent Team Award: Vice President of Purchasing and Vice President of Production
Lucky Audience: All Leaders Review
XIII. Other matters needing attention
1. All departments should do a good job in publicizing and intensively launching the event, and must organize and take the lead. If the performance of the program is less than 5% of the total number of departments, it will be punished by the management and organization of the department responsible person for 50 yuan / lack of one, and as an important standard for the organization and management of the competent personnel, many Not limited to;
2. All departments should encourage employees to go to the party at the party. The seats are not limited, but they can't affect the normal production and operation of the company;
3. All personnel should take care of the hygiene of the venue and do not have any behavior or behavior that affects the party;
4. Prepare the score paper in advance by the front desk clerk for review and evaluation;
5, the network engineer designed the anniversary celebration color inkjet, and submitted the sample to the purchasing department for purchase before 17:30 on the 8th;
6. The human resources department prepares the lottery box and small white paper in advance for the company's leaders to draw lucky viewers;
7. The purchasing department will purchase the color inkjet printing before 17:30 on the 12th;
8. The Purchasing Department will purchase the banner “Hot Celebration of the First Anniversary of Successful Launch of Hunan***** Co., Ltd.” before 17:30 on the 12th.
9. When all the staff of the company enter the market, please collect small white paper at the front desk of the event, write the department or workshop and their own name, and put in the “draw box” for the “lucky audience”.
14. Cost budget
**Annual celebration ceremony
Part 3: Company Anniversary Celebration Plan
The first part of the planning background
I. Activity development background
With the steady growth of XX Company, its corporate brand has become increasingly prominent in the industry, and it has become a unique and powerful force in China's securities industry, and its development trend is gratifying. However, the incompatibility with the rapid development of performance is the incompleteness of the XX brand system. In order to comply with the law of market competition, XX timely introduces brand engineering, and strives to adopt the brand integration plan and then “XX” this century brand. The strong advantage and "XX" do the most favorable grafting. While maintaining the inherent advantages of the "XX" brand, we will once again make the XX brand the most effective cultural promotion in the securities industry. Because, with the changes in the industry's competitive landscape, China's securities industry will face the pressure of international and domestic competition, forcing the whole industry to enter the era of brand competition. To win in this competitive landscape, we must forwardly improve the brand system. , to keep pace with the times. At the XXth Anniversary Celebration of XX, how to realize the complementary advantages of the two major events of “Si Qing” and the “Starting Ceremony of Brand Engineering” has become a major event of this year.
Second, the principles and important tasks to be followed in the development of activities
in principle:
1. This event must be characterized and saved.
2, must show the company spirit, brand culture;
3. Siqing and the brand engineering launching ceremony have complementary advantages, combined with internal and external, and spread in the most economical way;
4. In the overall process of the activity, we must cut in from the aspects of propaganda effectiveness, interest, perception, and stimulating.
task:
1. Inspire employees' pride in XX work, and let them be reflected in the company's celebration, let the company members share and let the society recognize.
2. The management style, product characteristics, service concept and corporate culture developed over the past decade have been precipitated. The effective integration of these intangible assets can be an effective driving force for the XX brand.
3, through the XX thirteenth anniversary of the East Wind, the trend to the public as soon as possible, infiltrated into the internal staff of the company.
4. Forming internal and external operation modes of relatively systematic enterprises within XX;
Brief description of the brief framework for the activities
Time: October 18, 2004
Location and method: to be determined
Participants: customer representatives, journalists, company headquarters leaders, department leaders, excellent employees, etc.
Note: The customer representative is an important customer who cooperates with XX for a long time in Shenzhen area.
The purpose of the exhibition: to strengthen the corporate culture and promote the brand building achievements
A brief description:
1 Corporate culture is the only factor that can't be cloned among all the success factors of enterprises. Enterprise management, product development, human resources and so on can all find the shadow of corporate culture.
2 At the same time, the construction of corporate culture varies from enterprise to company and has its own characteristics. This is a behavioral and psychological mode of thinking accumulated by the company in each growth process. Externally, facing the market, the product is faced with homogenization. The competition mode is the brand strength competition. The core factor of brand power is also the brand culture. The brand planning of the XX industry will be beneficial to the future product promotion and management resources.
3 brands make companies bigger, but corporate culture can make companies great! The combination of the two will lead to a solid foundation for the long-term strategic development of XX.
Event slogan: Innovation culture brand wins
A brief description:
1Innovative culture is the business style that XX has always maintained. More specifically, XX's innovation in IT has maintained a leading position in the industry after more than a decade of development. The launch of the special X card, It is to visualize the intangible IT technology, and to see the essence through the phenomenon, all the success of XX comes from the exertion of the innovative spirit of the enterprise. Under the new pattern, how to use the form of activities to bring more innovative ideas that have been concentrated in the enterprise to all matters that are closely related to the development of the enterprise, and become a problem faced by every XX person in the new era.
2 Brand wins, which reflects a pattern in which the securities industry will move from the era of quantitative competitiveness to the era of technological competitiveness. Since there is no experience in the development of China's securities industry market, it can only follow the market rules for strategic planning. The era of securities industry brand competitiveness will come, and the brand will be continuously planned and upgraded. It is one of the important strategic performances of XX to adapt to the development of the times.
The second part of the planning of the event
n plan one: best results
First, the preliminary activities
Planning one: "Glory XX Times Synchronization" Cup Awards Knowledge Contest
1 Objective: Starting from the knowledge contest, the headquarters members will carry out a review of the company's corporate culture and development process from the perspective of learning. Preheat the company's corporate culture construction project.
2 Expectation of effect: Some employees of XX Company systematically grasped the corporate culture developed and precipitated in XX for 13 years from the activity process, and on this basis, produced spontaneous research and creative spirit, and made XX systematic planning of corporate culture. Good preparation of human resources and theoretical resources.
3 Development mode: The headquarters department is the unit, and the president's office organizes, proposes and presides. The representatives from all departments participate in the establishment and establish a cheerleading team. The on-site question and answer is mainly based on the securities knowledge, the history of enterprise development, and the business operation. Knowledge quiz game for questions etc. Before the event was launched, the consulting company unified the activities of various departments to participate in the guiding meeting to explain the whole process of the activities, the team spirit planning and creative performance of the participating activities, and the significance of the development of corporate culture activities.
4 Note: The activity requires the company's senior leaders to participate in the whole process, so that all departments attach great importance to this event.
Planning 2: “Stable and Innovative Development” XX employees represent Lianhua Mountain Wind Breathing Activities
1 Objective: Internal communication, activation mechanism, narrowing the distance between company leaders and ordinary employees and middle-level cadres.
2 Expectation of effect: Through the activity itself, let the company leaders and employees participate in the same activity at the same time, so that the leaders can communicate with the employees as the “ordinary people”, understand the employees, and at the same time, achieve the effect of the grassroots employees to understand the leadership.
3 development mode:
3.1 Expand the game so that employees and leaders can participate in the same game and become part of the meaningful activities;
3.2 "Concentric XX" activities, all members jointly form the XX logo, together with the XX brand slogan;
3.3 All members have a meal.
4 Note: The activity requires the company's senior leaders to participate in the whole process, and all departments should have representatives to participate.
Second, on-site activities
On-site event 1: XX thirteenth anniversary celebration ceremony held
1 Objective: To develop a review and look to the future. Summarize the years that XX has gone through in the past 13 years, review the company's achievements in these years, explain the company's development prospects to the company in the new situation, promote the internal unity of the company, and strengthen the internal corporate culture construction from a certain height.
2 effect expectations:
2.1 All the participants revisited the 1989 trinity of the storm, and aroused the company's renewed entrepreneurial passion;
2.2 The deductive activity process activates the company atmosphere, making the company's interior full of festive atmosphere;
2.3 Do a good job in the early stage to establish and improve the corporate culture system of the company;
2.4 Communicate the company's high-level strategic development direction, unify the company's employees' thinking, and move toward the company's established strategy.
3 development mode:
3.1 "Sunrise Red Wins Fire, XX Soars Shenzhou" XX Thirteenth Anniversary Review and Outlook Speech
3.2 “Thirteen XX high festivals and thirteen heavy paintings”, reviewing the 13 major issues in the historical development of XX as the focus of the conference, and the expression can be the thirteen in the development process. A major event was painted to create 13 realistic paintings, and the reasons were indicated on the painting. At the meeting, each painting was put on the rostrum and shared with everyone according to the progress of the report.
3.3 “Let's move together!” The series XX Fengyun photo corporate culture exhibition card issuance ceremony.
3.4 Two layouts are produced during the production process of the exhibition panel, one for the company headquarters and the other for each sales department;
3.5 Each department refines the spiritual creed of the department and organizes the team of the department. At the meeting, the company leaders issue photo prints to each department. Each department jointly calls out their slogans and commitments to the company or customers to meet the department. Get the photo.
3.6 After taking the company's Fengyun photo, each department will form a XX corporate culture corridor in each department by combining the culture and concept of each department, and disseminate XX corporate culture to employees and customers at any time.
Live event 2: Press release and new X card launch
1 Objective: To conduct the first round of social communication of the XX brand;
2Effective expectations: Establish the company's brand theory system in the internal, social and customer word of mouth, complete the company's first brand-based basic education; at the same time, the new concept and advocacy values of the XX brand in an emotional and performance manner. The concept of financial management is easily and effectively communicated to the audience, so that participants can feel that XX is a brand with strong innovation and vitality, strengthening and inspiring the emotional communication between XX brand and consumers;
3 development mode:
3.1 Brand new concept release
3.2 Brand Commitment Ceremony
3.3X card promotion and new X card debut style, the performance mode is: combined with the characteristics of X card, XX's innovative spirit to make pre-requisite explanations, and then introduced the new X card by the company's sales staff in a deductive way. Then, the XX Chairman or President changed the card for the first customer. Finally, the customer representative published an evaluation of XX.
On-site event 3: "Drawing X-pointing" famous painter and XX company leader on-site performance
1 Objective: To announce to the society: XX will be self-motivated in the spirit of X from today, and create a brand image with culture as its main competitiveness.
2 effect expectation: "X culture" is initially set as the starting point of XX corporate culture and brand culture. After this ceremony, XXX culture will make a major breakthrough in the internal communication, and external communication has reached a higher starting point.
3 Development mode: On the day of the celebration, the creation ceremony of “100 X Diagram” was officially opened. Invite the famous domestic painter and the company's leaders to jointly click on the first of the “Hundred X Diagrams” on the Xuan paper.
Live event 4: Press conference
1 purpose: to promote the X card to the community.
2 effect expectations: let reporters understand the XX brand and X card from multiple angles, and contribute to the comprehensive publicity of XX.
3 Development mode: The company's leadership representatives, marketing representatives, and sales representatives attended the event, invited the reporters to participate in the day, and handed the questions to the reporters before the reception, and asked the reporters to ask questions on the spot.
Live event five: reception banquet
1 Purpose: The main purpose of the banquet is to hope that the customer representatives and XX employees have a close contact opportunity to exchange their needs and suggestions on financial management and securities.
2 Expectation of effect: In a relatively relaxed environment, both the host and the guest can communicate freely and reach recognition of their respective values.
3 Development mode: During the whole banquet process, carry out a variety of simple and simple expansion activities and games, let the leaders and customers and the staff share the same fun, on the one hand to show the corporate culture, on the one hand to increase the atmosphere of the scene, The end of the overall event is drawn to a full stop.
Third, follow-up activities: the "innovation classic service" activities of the sales department
1 Objective: To motivate all the company to carry forward the spirit of "innovation" to the construction of the company's soft environment;
2 Expectation of effect: In the company's activities to carry out corporate culture activities, the company's service brand building work will be put on the agenda to establish the foundation for the next stage of service brand building.
3 development mode:
3.1 Cooperate with the brand planning project, continuously innovate in the external service process, encourage the employees of the sales department and the headquarters business department to carefully study the outstanding advantages of the superior competitors, combine the actual situation of the company, inherit the company's “stable” style, and constantly innovate. Service Models and Challenges Practice problems encountered during business operations.
3.2 Under the organization of brand engineering, the competition of innovative service models of various business departments will be launched, which will open the curtain for the construction of the company's internal soft environment. Through the unified evaluation of XX company, a number of service modes are unified and combined with the formation of a unique XX brand service model, which creates a new competitive advantage in the overall securities industry.
China Merchants Securities 13th Anniversary Celebration and Brand Project Launch Ceremony
Preliminary activity
"Glory Merchants Times Synchronization" Cup Awards Knowledge Contest
“Stable and innovative development” China Merchants Securities employee representative Lotus Mountain
Live event
China Merchants Securities 13th Anniversary Celebration Ceremony
Press release and new X card debut
"Drawing X-Eye" famous painter and China Merchants Securities Co., Ltd.
Press conference
Reception banquet
Late activity
The “Innovation Classic Service” activity of the sales department
Figure: Activity context
n plan two: simple effect
1 Conduct preliminary activities:
1.1 Planning one: "Glory XX Times Synchronization" Cup Awards Knowledge Contest
1.2 Planning 2: “Stable and innovative development” XX employees represent the activities of Lianhua Mountain
2 Conducting on-site activities: Activity 1: XX thirteenth anniversary celebration ceremony
3 Carry out follow-up activities: “Innovation Classic Service” activity of the sales department
China Merchants Securities 13th Anniversary Celebration and Brand Project Launch Ceremony
Preliminary activity
"Glory Merchants Times Synchronization" Cup Awards Knowledge Contest
“Stable and innovative development” China Merchants Securities employee representative Lotus Mountain
Live event
China Merchants Securities 13th Anniversary Celebration Ceremony
Preliminary activity
The “Innovation Classic Service” activity of the sales department
The third part of the investment forecast
Different modes of operation will result in different input resources:
Planning one
Planning two
Venue fee: on-site rent
Catering fee: the internal gathering expenses of the event participants
Scene and corresponding supporting facilities fee: stage construction, layout cost, equipment rental fee
Item fee: Simple item cost involved in the event
Props fee: items involved in the event, such as medal making, corporate photo painting, live POP production, etc.
Prize fee: simple prize fee for the event
Gift fee: gifts for participants, etc.
Travel expenses: employees from the overseas sales department
Reporter's publicity expenses: advertising fees, pens, etc.
Reception fee: VIP car fee, accommodation fee, food and beverage fee, etc.
Catering fee: on-site banquet fee
Travel expenses: employees from the overseas sales department
Note: The specific cost will be calculated in detail after the plan is determined.
Part IV Preparation for External Communication Work
Invited media
According to the theme of the news conference, the financial media mainly focuses on journalists in the Guangdong region to achieve the purpose of news dissemination.
National key financial media
media
Press conference red envelope amount
China Securities Journal
300
Shanghai Securities News
300
Securities Times
300
Economic daily
300
Xinhua News Agency Shenzhen Reporter Station
300
CCTV China Securities
300
New wealth
300
Finance
300
Financial Times
300
Securities daily
300
Economic Observer
300
21st Century Economic Report
300
National non-key financial media, regional financial media
media
Press conference red envelope amount
Shenzhen Business Daily
300
Shenzhen Radio Station 89.8 Channel
300
China Business News
300
Private economic newspaper
300
Financial Times "Securities Market Weekly"
300
Regional key media
media
Press conference red envelope amount
Shenzhen Special Zone Daily
300
Southern Metropolis Daily
300
Shenzhen Evening News
300
Crystal newspaper
300
Yangcheng Evening News
300
Guangzhou Daily
300
Southern Daily
300
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