Bridal shop planning

Part 1: Bridal shop planning

1. Storefront. According to the renovation of 170,000, I don't know if your house is rented or your own. Exclude rent. You need to use 120,000 for the decoration fee. Try to use some warm and romantic style in the store. Of course, as long as you do something different, there are new ideas. Just attract customers!

2. device. Camera: I will briefly introduce the performance of several cameras I have used. Nikon: D80 sharpness is very good, the color is quite bright.

Canon: 400D is softer.

Fuji: S2 machine performance is superior, and the function is relatively strong.

The camera is about 1.5W.

Computer: I recommend using at least two units, depending on your size. The configuration is high. To improve the speed of operation.

Printer: It is recommended to use a professional photo printer, the size is recommended to print the A3. Because there are often customers who will take photos that are desirable.

Lighting: It is recommended to have 3 lights, 300 or 400W in a studio. And it should be noted that the indoor power cord should ensure the load of the equipment.

Wedding dress: white gauze, evening gift, costume, etc. must be more than 3, especially white yarn, the more types, the newer, the more customers.

For wedding dresses and costumes, you can go to the nearby photographic equipment store to buy them. If you have a large number of them, the price of the Suhang film can be, and the style is also very new.

3. The decoration should be determined according to your business area and the economic situation of the region. Generally, 200 to 300,000 is required to be quite good.

4. Camera equipment should be determined according to the business you carry out, about 40W in the middle and low gear.

5. personnel. The staff in the fixed store, photography, costumes, and receptions do not need to be dignified and articulate. Specific requirements, I believe that as a boss you should also know what to expect.

The photo studio needs to be determined according to local conditions.


Article 2: Bridal shop planning

This “May 1st” Golden Week promotion is a very important opportunity to enhance the brand value and popularity of the brand. Whether it is from the perspective of news or from the perspective of brand promotion, it is very meaningful and worthwhile. attended.

As one of Zhanjiang's well-known wedding dress designs, can it be favored by more consumers in this event, and whether it can further enhance the brand's position in the minds of consumers. The planning of this event is crucial.

The theme of this event is "Let the world know that I love you." Bring the distance to the consumer through on-site display and interaction.

Through the promotion of various media and the implementation of activities, more people in Zhanjiang recognize our business philosophy and products. It also accepts the long-standing business philosophy, which makes the market share of Zhanjiang in the market longer and has more market share.

Through the promotion of various media, the promotion of on-site DM advertisements and POP advertisements can play an intuitive effect on advertisements, and can play a role in promoting the atmosphere of the event.

Of course, any activity involves the existence of risk, and the estimation and control of risk is also a problem we should pay attention to when performing activities.

It is expected that this event will achieve our desired goals and meet our expectations.

First, the main idea of ​​the program

Enhance the brand image of people in the Zhanjiang market for a long time, expand their popularity, increase their reputation, encourage consumers to make purchases, and create a kind of wedding consumption trend in Zhanjiang through a series of novel and creative planning. The brand that lasts forever is deeply rooted in the hearts of the people.

Second, the goal

It will curb the market share of Mrs. Jin and modern classics that are growing in Zhanjiang market, and grab more market share to further increase their popularity and reputation.

Third, market analysis

At present, Zhanjiang's wedding photography market does not have a dominant brand, but a situation in which the masses are divided. Who can break through from it and occupy more market position, leaving a good reputation in the minds of consumers and enhancing the value of their own brands.

Four: Activity analysis

The biggest problem at present is whether the promotion is in place or not. For propaganda, whether it can be operated with shorter time and reasonable expenses; with various holiday activities, the promotion of various media is a relatively quick and intuitive means of return. The selection time for this promotion was during the "May 1" Golden Week. At this time, the location of the promotion, the flow of people is relatively large, and can get good benefits in a short time.

V. Implementation plan at this stage

■ Promotional theme: Let the world know that I love you

● Activity mode:

A. On-site display of wedding dresses and wedding wedding supplies. Consider a real model show.

B. Customers who sign the order on the spot can enjoy a certain discount and give a certain gift.

C. Live activities to see who has the courage to go to the stage to express their feelings to their lover or object. Give some commemorative gifts to the participants and select the most creative and courageous awards. There are gifts and coupons.

●Subject: In order to let consumers understand and trigger the desire to purchase at the fastest speed, hold large-scale outdoor promotion activities and direct communication with target consumers, and through these efforts, to achieve the purpose of promoting the brand and promoting sales;

● Activity effect estimation: The activity site itself has a large number of people, the activities are well organized, the target objects are attracted, and the sales during the May Day period will be driven by one. It is expected that the activity depth will affect at least 10,000 people, and the sales volume should be expected to reach a certain return.

Sixth, work program arrangement:

Before April 15

Promotion plan and promotion fee determination

April 15-30

Event venue contact

Product advertising arrangement

Specific arrangements for activities

Execution of activities from May 1st to 3rd, 20XX

May 3 - 7, 20XX

Tracking services for scheduled customers on the day of the event

Seven, media promotion

TV broadcast:

1, 10 seconds CF: News integrated channel night Guangdong TV news and Zhanjiang News advertising time

2. Zhanjiang Radio One, two. The effect of the radio in Zhanjiang seems to be the best cost-effective advertising effect. It is worth investing.

newspaper:

1, "Sound Screen" is issued once a week, the customer base is relatively wide.

2. "Zhanjiang Daily" and "Zhanjiang Evening News" have a large circulation, and the effect is relatively good.

DM: The huge POP advertisements on the scene and on-site, giving people a more intuitive feeling.

Eight, cost estimate:

IX. Effect evaluation

Promotion of activities, as a bridge, paying attention to the common needs of businesses and consumers, the main purpose of this stage of publicity is to promote sales immediately, so the target of the promotion target is strong, to expand the brand awareness and stimulate sales. If advertising and product promotion are in place, 20XX sales will be improved.

Ten, risk assessment

There are two main aspects to the risks that may arise in this activity:

Natural factors: The weather is rainy and the like is uncontrollable. The show and on-site activities will be greatly affected. It is possible to give up therefore.

,Human Factors. The scene of the scene of the voice to the lover will not appear cold. This requires a better host, which can better provoke the atmosphere of the scene. If necessary, find a few supporters to play a leading role.


Article 3: Bridal shop planning

Marriage is a major event in a person's life. With the continuous improvement of people's living standards and the rich and colorful life content, wedding photography has become the mainstream of people staying in happiness.

According to the XX China Economic Climate Monitoring Center, a survey of urban marriage consumption was conducted. The results show that no matter how rich or poor, most people must use their savings when they get married. Marriage not only digests the existing income of the residents, but also converts part of the residents’ savings into consumption expenditures.

Wedding photography as a fashion method of marriage is recognized by more and more young people and their parents. In the survey, 78% of men and 88.98% of women think that this photo is taken. Expenditure ranked fifth. It can be seen that wedding photography has penetrated into the hearts of consumers, but the more development, the increased choice of consumers, and the confusion of some studio businessmen. Faced with such a huge market, their turnover has not achieved the expected effect. In addition to the competition of foreign counterparts, domestic small and medium-sized studios have not yet entered the predicament. This kind of dilemma has a lot to do with the market, but the main reason is from the operation itself.

How to develop a photo studio, let it grow bigger and bigger, and increase its turnover?

Second market situation analysis

This year's situation is more severe. The golden section of this wedding photography wedding photography has passed, and there are big business opportunities in the remaining eleven and the golden stage of this year.

The era of micro-profit of wedding photography has arrived, that is, the battle of various studios has already kicked off. This war is different from the war of price in the past. This war has combined many factors. It is not simple, facing one. Cake, eat more and eat less, but the real battle for you to share the cake.

1. Market conditions: According to the statistics of relevant departments, as of May XX, there are more than 20 large and small studios in Shiyan City, of which the small and medium-sized photo studios have the largest proportion. The entire studio market is huge and very popular.

2. Solomon Studio Competition Analysis: Mainly from the propaganda intensity of large-scale companies and similar companies nearby.

3. Consumer Analysis: Newly-married couples and middle-aged couples who wish to take a photo. These people have stable incomes and good cultural qualities, and most of them have a place.

4. product analysis:

a. Advantages: It has certain originality, strong propaganda awareness, and there are certain temptations for promotion. The renovation of the facade highlights the elegance and high-tech digital photography.

b. Disadvantages: mainly from large companies, consumers emphasize the most exciting, spending is not the main scruples

c. Opportunity: Launch new promotions to engage consumers and promote tactical updates.

5. Product Positioning Analysis: Slightly

6. Analysis of past promotions:

For example: XX Millennium Memorial Set: There is a sense of deception for old customers, so the discount is up to 40% off. And new customers face the amazing price, they will think of the quality of the business or a series of other issues.

7. Pricing strategy analysis:

For example: the opening surprise price of 998 yuan wedding photography itself is a decent thing, consumers believe that this price is absolutely value, is the success of the promotion.

Three sales targets:

From July 1st, XXth to June 30th, XX, the sales volume of photography increased by 20%; the turnover was 1 million yuan, the promotion cost budget was 8-10 million yuan, and the profit target was 200,000 yuan.

Four promotion promotion plans:

1. Summer is the season of the most miserable wedding photography. Some service industries are usually affected by the season, which causes sales differences between off-season and peak season. In the peak season, when the market is in good condition, although the competition is fierce, but the market demand is large, the sales are still relatively successful, and the results are half the effort; while in the off-season, it often costs a lot of financial, material, energy, and manpower to promote the promotion. With the competition of peers, the slow-moving period for seasonal sales is even more difficult. In the off-season, a series of questions such as "what to do", "how to promote", and "how to promote" have become the key to the most common problems that enterprises encounter.

In the case of fierce competition among peers, and encounter marketing during the off-season caused by seasonal sales

First, abandon the traditional sales methods, promotional methods, and do not compete with peers. Because peers have their unique status and brand in the hearts of customers, they can't compete with them at the same time.

Second, understand the correct market demand situation, and use the customer's follow-up popular attitude to re-find new promotion methods. Since it is a new brand, it is necessary to have new practices, try to be different from other countries, instead of returning to the traditional way. Only in this way can it be avoided, unique and innovative, and easy for customers to remember.

Third, reduce manufacturing costs and reduce sales risks. Minimize the cost of the production process and reduce the risk to an acceptable level. Make decision makers feel at ease.

Fourth, innovate the product itself under the premise of cost reduction. Only the material, information, interest, and time innovation of the product is the real situation that the customer and the market can understand. Only in this way, the customer can directly and positively understand the information and seize the opportunity to complete the product. Consumption.

Finally, seize the right time to carry out promotional activities. The project was started in the early part of July. After one month of preparation, it should be implemented immediately. If it is over August, the meaning of implementation will not be so great. Because October is the climax of marriage, so September is the peak season for wedding photography, you do not need to spend a lot of manpower, financial resources, material resources, energy to promote.

a. Advertising performance strategy: newspaper promotion of various promotion periods.

b. Media application strategy:

"The Tenth Evening News", "Dongfeng Motor News", "Dongfeng TV Station": the audience, the readers are mostly the employees of the professional factories of the city and Dongfeng Company. They like this kind of information, and the advertising coverage is wide and the effect is obvious.

Advantages of "Yazhong Advertising": Fast and fast delivery method, fast information dissemination, mainly for large office buildings, professional markets, enterprises and institutions, private owners, working class, Shiyan City hotels, hotels, free delivery The readers are mostly young people, and the appeals are clear.

c. Luomen Photo Studio Opening Promotion Strategy:

Gift Advertising: Launching “Happy Opening, 555 Special Event”, Rose’s “True Love Forever Free Photography Lucky Draw”, “Ruomen Style” Personal Photo Set, selling price is 288 yuan, limited places.

Flyer: Print company folds and promotional pages for different schedules.

Winning advertisement: jointly held with the hotel to hold the first marriage of XX in the XX year and the wedding anniversary fair, "Love +" photography wedding event.

Concession Card: Printed Rommen's Lifelong "Wedding Set" "Emotional Discount Card" to discover potential customers, which can be transferred and distributed, that is, friends send friends, and enjoy the benefits.

Publicity activities: opening large-scale celebrations and "12 Constellation Wedding Fashion Show", "Solomon XX Summer Global Boutique Wedding Show", "Solomon's New Wedding Dresses from Four Fashion Capitals", launched "Search for the most - who is Shiyan's most affectionate bride" event, live wedding design: a publicity page on the street, hanging large display cards.

Twilight out of print: carry out gold wedding, silver wedding old couples wedding photo activities, slogan: parity has a love, people around after dusk. Married in the off-season.

Company sample: Long-term company promotion, shaping brand-name enterprises.

d. PR activities strategy: sponsoring media photography services.

Five promotion budget:

1. TV, newspaper ads: 8,000 yuan

2. Publicity page: four schedules, two-color single-sided large 16 open 105 grams of imported coated paper XX0 total 3,000 yuan

3. Company sample envelope: four-color printing 250 g imported copper paper cover matt film 5000 book total 1800 yuan

4. Display card: The market price changes are large, and extra. 1000 RMB

5. Promotion staff costs: 3,000 yuan

6. Unpredictable expenses: XX0 yuan, due to current events, additional.

The Planning Department plans to memorize: copywriting, store pop design and production, and the purchase of gifts.

Doorwork guidance memo: the words of the sales department, the preparation of the briefcase, the fake order, etc.

General Manager's Office Memo:

1. Develop a time management table according to the planning contents of the planning department to prosecute the progress of each department.

2. Convene a communication meeting to confirm the progress level and the development of the activity improvement plan

3. Aggregate the financial status of the sales department, finance department, planning department and other departments and check the budget implementation against the budget.

4. Identify project team members and project leader

5. Formulate and report to the general manager's staged incentive policy for employees with outstanding performance in the sales department; establish a benign competitive environment and promote the enthusiasm of sales staff for customers to place orders

6. Assist the Planning Department. The Training Department establishes a training program to strengthen the training for the event.

Report to the general manager on the performance of the previous business day and the content of the meeting. Work progress, etc.

The market background of the project is launched: cater to the digital wedding photography in the current market, and set up special sets to let more people understand the digital, and more is to seize the opportunity. New brand positioning for opportunities:

Event theme: Solomon---- I love you forever!

Activities: Customers who book the "Ruomen Love Life" wedding set before August 8th - October 8th can enjoy the following special benefits.

a value combination of 28 pieces into the book of the maiden book 18

b gift crystal carved photo frame

c Free 24 inch enlarged photo frame

d Give a romantic movie poster

e Give a fashion lady cosmetic case

f Free 5 "Friends and Friends Cards" for cash back, two free photo cards for customers

Luomen loves a lifetime wedding dress pricing: yuan

"Roman's Lifetime" set:

1. The main photo album is the 18-inch black-bottomed gold-carved cover, and the cover is engraved with "The Rose that I will never fade in my life." A total of 28 books

2. The maiden book is a 12-inch wine red bottom enamel carved cover. A total of 18 books

3. Retail price: No discount

4. Gifts: A huge digital movie poster

12 inch crystal photo frame

20 inch magnified photo

The "Solomon Studio" VIP card includes: two free photo cards.

Newspaper advertisement copy description:

July 28th "The Ten Miles Evening News" "Dongfeng Auto News" "Yazhong Advertising" banner advertising I love you forever!

Copywriter:

you

Busy in this cement city

How long have you not experienced the romantic mood?

just now,

"Roman" wedding photography invites you

Share the scenery of romantic and warm Fulong Mountain

In the eyes of a lover

Find what you have been looking forward to for a long time

Strong love...........

Please go to "Ruomen Bridal Company" to make an appointment for the "Love for Life" wedding set, you can enjoy the scenery of Fulong Mountain and the real scene shooting of Peach Blossom Island.

The number of places is limited, please ask the new person to make an appointment immediately, and get a feel for the romantic mood.

August 1st, "The Ten Miles Evening News", "Dongfeng Auto News", "Yazhong Advertising", the banner advertisement "I love you forever!"

Copywriter:

in

In the eyes of a lover

You fall in love deeply

Romantic and warm feeling at this moment

Because

Affectionate rose...

An unforgettable evening......... How can you miss you in love?

Please go to "Ruomen Bridal Company" to make an appointment for the "Essence of Life" wedding set. The number of places is limited. Please make an appointment immediately, and feel the romantic feeling.

August 6th "The Ten Miles Evening News" "Dongfeng Auto News" "Yazhong Advertising" Half-page advertisement "Love for Life"

Copywriter:

Love

To say aloud

Overwhelm the lover with happiness

Concentrate all the minds in your hands

Sent to the eyes of the lover

Affectionate rose...

In the two days from the date of this love, as long as you book the "Love Life" wedding set in "Ruomen Bridal Company", you will always record your affection in the "Let's Life" album. It is even more sensational to say to your lover that night.

Opening promotion plan: The competition makes the wedding photo studio continue to be refurbished and re-opened, and the new opening of the promotion is made.

Get the attention of new people. Due to the large influence of the “login-based” advertisements opened, it can be used to capture a certain market share.

The photo studio will be reopened once a year, giving new people a greater discount. The advantage of speculation on the grounds of opening a business is that in the face of newcomers and peers, it is in a position to enter and attack and retreat. Because it can plunder the source of customers at a low price, and at the same time, it can be sorry to say to the industry or new people: It is not because the studio is doing low price to disrupt the market, but because I am doing business promotion. With the fierceness of the domestic wedding photo studios, the wedding photo studios are also looking for their own unique selling points. Re-introduction of interior and exterior decoration, intensive training mechanisms in the store, the use of new production materials, etc., these measures will undoubtedly have a strong help to form a unique selling point.

In the Shiyan industry, Solomon’s first promotion of the “Guangqi Photography Health Law” is to make photography a high-level free enjoyment. In fact, the practice is very simple. Is this process a little creative? The combination of specialization and humanity advocates the vitality photography and health service method, which is suitable for high-end shooting process or improving service quality, increasing company characteristics or promoting transaction rate. Practice: Before taking a photo - come to a cup of kung fu tea, enhance energy and relieve tension. 2, take you into the fresh and fragrant studio - the fragrance is refreshing. Playing the situational music in the photo--the nature suite: the sound of the waves, the sound of the birds singing... make the newcomers feel comfortable and natural. 4, delicious nutritious meals. 5, after the photo is taken, provide a leisure club gift vouchers, which can eliminate fatigue after washing. 6. Go home and send you a hot spring bath - soothing shoulder pain, free bathing and spa essence.

Opening discounts: for example: a few years anniversary of opening a business, or a photo master resident service, etc., and then use this as an excuse to give profits to new people. Synchronized appointment wedding photo + parental wedding commemorative photo; simultaneous appointment wedding photo ten family portrait; synchronous appointment wedding photo + personal photo; synchronous appointment after marriage "baby photo", "family portrait", "marriage tenth anniversary", "20th anniversary" Commemorative photos and other hidden huge business opportunities. The advantage of discount promotions is to let the guests understand that we have such a big discount because there is such an opportunity to help maintain the decent appearance of the photo studio; at the same time remind the guests to seize the opportunity.

In August, with Shiyan TV station planning "Happy 568, lucky photo shoot" activities, reservations for the photo of the guests have been ranked for three months, that is, one of the successful cases of the studio and successful companies to jointly promote the promotion.

"Happy opening, 555 special event", let people see it as if it is 555 yuan can take a wedding photo, when the newcomer enters the store to understand, the reason 555 means: first hit 50%, then reduce 500, The short name of the 5 big wedding gifts will be sent. Finally, the price of the photo will be at least 1,000. Although the customer has a feeling of being fooled after entering the door, but the enthusiasm of the lady of the store and the thoughtful service, there are still many people who have ordered the photo.

The main function of the digital game is to get in the door. The service level of the store staff is very important after the door is entered. The service is proper and can greatly improve the success rate of the order.

Promoting sales with successful companies is one of the most popular methods in recent years. Because of the joint efforts with successful companies, the level and trustworthiness of your photo studio will increase, greatly increasing the order rate.

"The first marriage of the XX year of the long live marriage and marriage fair" activities, "Love +" photography wedding activities.

In the three-star hotel Hyatt, we planned a “Long-Term Marriage and Marriage Expo in XX Year” event, and invited many famous enterprises that produce and related goods to join hands to create an unprecedented scale, the first creation of the Shiyan, the wedding, and the smoke. , sugar, wine, flower etiquette, all fairs related to marriage. Let customers and vendors hold seminars. Contact a newcomer who has already booked an unmarried person and hold a dress designer symposium. According to the shape of the new person. Professional advice on skin color, occasions, etc.

Wedding photography now has some pre-operational mode of wedding company. Wedding photography should be divided from the wedding planning. For example, hotel reservations on the wedding day, wedding ceremonies, wedding car rental, wedding activities, etc. Planning on the same day, most of the city's studios did not realize that wedding photography would eventually eat most of the wedding's profits. Therefore, wedding photography agencies should be linked to wedding planning. I don't know how to write, how many wedding companies will Hate me, even if you don't have considerable strength, you can join hands with local wedding companies!

Customers usually take a wedding photo first and then a banquet. Therefore, the city's major hotels, hotel banquet reservation department signed an agreement: Solomon's customers who have been photographing wedding photos recommend the wedding banquets of these hotels, which provide a discount of 20% off per table for Waldorf's recommended customers. And you can bring your own drinks. At that time, if the customer directly went to the hotel to book a wedding banquet, they could enjoy a maximum of 15% off, so this measure also attracted customers to a large extent.

Promoting sales with successful companies is one of the most popular methods in recent years. Because of the joint efforts with successful companies, the level and trustworthiness of your photo studio will increase, greatly increasing the order rate.

Inter-industry alliance: It will be adopted in some areas where competition is relatively benign. Generally, there are two situations:

Do a promotion together or do a "show" together. The advantage of this is that it can expand the impact and share the cost of publicity;

Photo studios with different market segments occupying each other: If you have taken a wedding photo in a wedding photo studio, you can get a discount photo card for a children's photo studio or a discount card for a photo shop; or you can get photos in a photo studio. Discount coupons for a print shop, etc.

Opening a large-scale celebration and "12 Constellation Wedding Fashion Show", "Solomon XX Summer Global Boutique Wedding Show", "Solomon's New Wedding Dresses from Four Fashion Capitals", launched "Looking for the most - who is the most affectionate Bride" event

On-site wedding design: Send a professional wedding designer to the store every day to carry out 12-console wedding dress wedding dress design; change a batch of wedding dress every week, put the newly produced 12 constellation wedding fashion wedding dress into the store The clothing department, recycling the old wedding dress, re-editing. In this way, the 12 constellation wedding fashion wedding dresses are many, new, fast, and sly. It has become the signboard of Solomon. The customers who come to the site to inquire immediately feel the difference between the wedding dress and the other family. Beauty is the nature of every girl. It is often the privilege of the bride to take a wedding photo. At the same time, Solomon’s wedding photography is full of fun. Many customers even have to book at other places, they will come to see the wedding dress here, and then they will go to the original reservation company. Unsubscribe, then come to Solomon to order.

The studios are selected for weekends or holidays, for evening activities, etc., at the entrance of the big shopping mall or in the square of the commercial center, to make a dynamic dress show or a static dress show, hosted by professional models and professional hosts. With a very lively atmosphere, the road attracts customers in the middle of the crowd, and the new people who are hesitant are infected and handed over the deposit in the impulse.

12 constellation wedding fashion commentary:

* Aquarius wedding vintage water bottle, irresistible attraction

The compassionate and highly intelligent Aquarius bride, retro-style lines, and pure dresses that emphasize curves make her an irresistible attraction. Enjoy the "Yuanqi Photography Health Law" for free, and send 28 sets of value-added albums to the book of Niangjia.

* Pisces wedding Pisces bride is the most gentle and elegant

The magical and feminine Pisces bride, even the dresses are full of elegant spiritual beauty, rich in home and soft and comfortable dress, is the favorite of the Pisces bride. Enjoy the "Yuanqi Photography Health Law" for free, and present a crystal carved photo frame.
*Aries wedding mutton bride favorite sleeveless low-cut

The mutt and hot heart of the mutton bride, pays special attention to the once-in-a-lifetime wedding. She is brave enough to challenge her eyes. The election of materials and styles will make her look more sexy and sleeveless. Low-cut, full of personalized women's beauty dresses are best suited. Enjoy the "Yuanqi Photography Health Law" for free, and give a 24-inch enlarged photo frame

* Taurus wedding gold bull bride is suitable for thin yam

The Taurus woman is full of calm and steady beauty, always showing her feminine self-confidence and romance, suitable for a light and elegant veil. Free enjoy the "Yuanqi Photography Health Law" and give a romantic movie poster
* Gemini wedding dresses, twin brides, prefer pretty skirts

The twins who don’t follow the rules are always dazzling. The dignity and elegance of the front is for the elders. Her husband and friends should stand behind the back, and the coolness of the beautiful back will be worth seeing! In addition, the pretty short skirt can also show the surprise ideas that the Gemini bride wants to convey. Enjoy the "Yuanqi Photography Health Law" for free. Give a fashion lady makeup case.
* Cancer wedding bridal bridal bride multi-level dress

The gentle giant crab gives a sense of harmony and warmth. The choice of accessories likes delicate and transparent, multi-layered dress lines, and can also modify the plump giant crab bride. Enjoy the "Yuanqi Photography Health Law" for free. Give you 5 "Friends and Friends Cards" with cash back, and two free photo cards for customers.

* Leo wedding dress simple line shows lioness style

The noble and radiant lion bride always feels the atmosphere of the nobility, because the extravagant lion bride does not hesitate to pay attention to this! The best thing to do is the belief that the Lion Bride insists. The simple cut lines can express the classical and gorgeous lioness style. Free enjoy the "Yuanqi Photography Health Law" "Solomon Studio" VIP card set includes: two free photo cards

For the working class, students who are resting at home, the best and cheaper is the best. And there is a nostalgic trend in the market. Please ask the purchasing department to enter a group of more fashionable Tang suits, the improved Tang suits, ultra-short skirts, off-shoulders and so on. And from the supplier to obtain a low-cost small album, launched a "Solomon style" of the working class, the student's personal photo system, the sale price of 288 yuan, and the half window window into a nostalgic style of the 40s, The old-fashioned fan, the old-fashioned basket, the old-fashioned camera, etc., have attracted many people on the road. In this regard, in the 7th and 8th months, the working class was completed, and the popularity of the student's personal photo shoot was continued until the arrival of the wedding photography season in mid-September. .

Carry out "Golden Marriage, Silver Marriage" old couples' wedding photos and hidden promotions

For the marriage of middle-aged and elderly people, they have not paid attention to it. They only aim at young people. By 2019, China’s aging population will be more: for the service industry with seasonal sales impact, it is highly competitive in the industry. In the case of the off-season of sales, how to get rid of the slow-moving situation, in the short-term through the combination of promotion means, so that the company's economic benefits, market share, corporate culture and corporate reputation have been greatly improved. It is also suitable for foreign-invested enterprises to gain customer recognition and increase brand trust in the short-term when they first enter the local market.

This is the method used by some top-grade, upscale photo studios. They generally have detailed records of the guests who have spent in the photo studio, so they constantly keep in touch with the old guests through business letters and telephone calls, and use the method of single-generation pyramid scheme to convert the customers who have spent in the photo studio to the photo studio. The best spokesperson, let the old guests continue to volunteer for their own photo studio. Establish a club with customer needs. Different types of events are often held. Invite different types of old customers to participate in the event and organize the company. Can participate in the karaoke contest, mountaineering hiking competition according to customer interests. Mid-Autumn barbecue activities, swimming competitions, etc. Friendship at the same time. And promote this promotion. Mobilize old customers to lead new customers to the company to seize, both benefit

Participate in the New Century Hope Project

Support and reward outstanding students of Hope Project, deepen the Hope Project, cultivate a group of cross-century talents, further expand the social benefits and talent benefits of Hope Project, and establish "Solomon. Hope Star Award Fund", in more than 2 million Scientific assessment work was carried out among the recipients, and the "Star of Hope" was selected and awarded the "Star of Hope" scholarship to follow-up training until they finished secondary school and university.

Public welfare activities and promotional activities carried out by enterprises generally bring benefits to the society. The enterprise will return some of its own benefits to the society to carry out various public welfare activities, which not only meets the demand for funds in social welfare activities, but also brings good corporate ethics and concepts to the society and raises the level of social morality. In order to enable consumers to understand their products, their products can meet the needs of a certain period of time and a certain group of consumers in the society. At the same time, enterprises can sell more products of the company through promotion, which will bring more to the enterprise. The profit, the better existence and development of the enterprise can bring benefits to investors, employees, the government and other related interests, and the relevant interest departments exist in the society, so good promotion activities will also bring benefits to the society. The public welfare activities and promotional activities carried out by the enterprise will bring benefits to the enterprise itself. Enterprises carrying out public welfare activities will bring publicity to the image of the company and the image of the company's products, and increase the intangible assets of the company. And a successful promotion can increase the profit of the company and improve the efficiency of the company.

All of the above advertising plans are derived from market research and analysis.

The expected effect of the activity: through the scientific operation and in various publicity media, the propaganda of the concept of "showing the style of Wudang, the wedding photography agency of the Ten Commandments and the intimate service", let the public opinion discuss "Roman" This studio company has formed a new concept of "Ruomen wedding photography consumption is different, is a symbol of identity and taste." The discussion on the "Solomon" brand in the market has been increasing, and customers have gradually become familiar with and remember this wedding photography company.

Goal: In order to achieve a sales target of 20% quarterly sales and a profit of 400,000 yuan, the brand awareness must be increased by 18% within one year; the consumer's good impression rate to the company is increased by 40%.