Housing Exhibition Plan
Part 1: Housing Exhibition Plan
First, the exhibition theme
1, harmonious real estate health homes
2, fresh opportunities, emerging markets, new architecture, new housing exhibition
Second, the purpose of the exhibition
1. Establishing the authority of the Housing Authority to guide the purchase of homes
2. Establishing an emerging publicity platform for the people to rest assured that real estate projects
3, causing the public to pay great attention to the common sense of buying houses
Third, the organization
1. Guiding unit: Weifang City Housing Management Bureau
2. Organizer: Weifang Harmony Real Estate Association
3. Undertaker: Weifang Fengye Yaxing Culture Communication Co., Ltd.
4. Media co-organizers:
Focus Media Branch
Shandong Business Daily Weifang Real Estate
Weifang New Real Estate Network
Weifang Mobile / Unicom / Telecom Communications
Fourth, the form of the exhibition
1. Traditional Housing Exhibition + Novel Housing Exhibition = Current Housing Exhibition
2. Traditional Housing Exhibition: A three-day traditional exhibition of rooms will be held at Fuhua Convention and Exhibition Center.
3, novel housing exhibition: Weifang real estate authority - the Housing Authority and China's well-known media brand - Focus Media strong alliance, sparked a general interest in the basic knowledge of home buyers. The details of the specific cooperation are as follows:
4. All LCD TV screens of Weifang Focus Media will repeatedly broadcast the promotional videos of all participating real estate companies, decoration companies, building materials companies and other exhibitors during the exhibition. The display expenses will be sponsored by Weifang Focus Media, and the production and production videos will be charged separately. .
5. Each week, the content of the housing purchase of the Weifang citizens will be broadcasted by the Housing Authority. The content of the house will be provided by Weifang Fengye Yaxing Culture Communication Co., Ltd., and will be broadcasted after review by the relevant departments of the Housing Authority. The cost of filming production will be broadcasted by Weifang Media. Friendship sponsorship.
6, the purchase of knowledge and the interactive part of the people, the prize question and answer and the newsletter vote support rest assured that the real estate activities are completed by Weifang Mobile / Unicom / telecommunications communications co-host, the prizes are sponsored by the exhibitors.
7. The following awards are selected according to the results of the vote of the people. The specific awards are adjusted according to the exhibitors.
Fruit Award:
20XX Weifang's most romantic real estate
200XX Weifang's most dynamic real estate
200XX Weifang most concerned about real estate / decorative building materials company
? 200XX Weifang best reputation real estate / decorative building materials company
20XX Weifang Best Property
200XX Weifang Chief Selling Property
? 200XX Weifang Chief Residential Building
200XX Weifang Chief Green Environmental Decoration Building Materials Company
Sour Plum Award:
20XX Weifang is the most creative property
20XX Weifang worst service project
20XX Weifang worst quality property
?..............................
8. At the end of October, at the traditional house exhibition held at Fuhua Convention and Exhibition Center, Focus Media provided the machine as a media platform for the organizing committee's propaganda organizer free of charge. At the same time, all exhibitors will receive a 15-second promotional video provided free by Focus Media. The editing work is required, but the broadcasting fee is paid at the price of 5,000 yuan / 15 seconds. This fee is used as the production cost for the organizer to publicize the basic knowledge of the purchase of the house during the exhibition. The official receipt is issued by the Focus Media on behalf of the organizer. . At the same time, the organizing committee of the conference will award various awards of the “fruit award”, and the winners will receive the monument/ medal issued by the organizing committee of the conference.
9. In the next two-month Focus Media Building TV show publicity, the exhibitors who won the “fruit award” will have good qualifications recommended by the Housing Authority to the “Reliable Enterprise”, and the shooting production fee will be normal according to Focus Media. 20% off the fee, the time is not shorter than 15 seconds; the exhibitor who won the "Sour Plum Award" will be recommended by the Housing Authority to the people for the "preparation of enterprises", and the production cost will be sponsored by Focus Media.
V. Cooperative brand:
Weifang Housing Management Bureau Profile: slightly
Focus Media Introduction:
Focus Media, the founder of the China Life Circle Media Group, is a media for specific customer groups. This group of customers can be clearly described or defined. At the same time, this group is also the leader of certain products or brands. Consumer groups or heavy consumer groups. Focus Media owns commercial building video media, store terminal video media, apartment elevator flat media, outdoor large-scale LED color screen media, mobile wireless advertising media, internet advertising platform, focus direct business DM media and database marketing channels. A media network that is targeted to the customer base and can be integrated with each other. Focus Media has won high recognition from the industry with its unique business model and the media's focus, vividness and coercion. In July 2005, Focus Media successfully entered the US NASDAQ, became the first overseas pure media advertising company in China, and created the IPO record at the time of the US$172 million fundraising. The current market value is more than 4 billion US dollars, which is Nasdaq. Leading stocks of Chinese listed companies.
In 20XX, Focus Media pioneered China's outdoor video advertising network, which won the recognition of consumers and advertisers with accurate customer positioning and communication effects.
In January 20XX, Focus Media merged China Media, the second largest operator of China's building video media, to cover 75 cities across the country, further consolidating its leading position in this field with a market share of approximately 98%.
At the end of 20XX, Focus Media launched a comprehensive network of China's store terminals, targeting the main purchasing decision-making crowds of fast-moving consumer goods, affecting brand selection and consumption decisions in terminal shopping, and filling the gap in national terminal media. Currently, this media network has covered about 106 cities across the country, with more than 5,000 stores and retail outlets. At present, the outdoor video network operated by Focus Media has covered about 100 cities and about 100,000 terminal places, covering hundreds of millions of mainstream consumers.
In October 20XX, Focus Media acquired a framework media that occupied 90% of the national elevator print media market. It entered the community print media field and currently enters about 100,000 elevators, covering approximately 45 million middle- and high-income people. This network has become an important part of the media group of the Focus Life Circle.
In March 20XX, Focus Media wholly acquired Beijing Kaiwei Point Company and launched the “Focus Wireless” mobile advertising media brand.
At the end of April 20XX, Focus Media officially launched outdoor LED color screen media, covering the roads of the downtown business district.
In March 20XX, Focus Media spent 225 million to 300 million US dollars to acquire China's largest Internet advertising and interactive marketing service provider, Haoye Company, to fully enter the online advertising marketing market, leveraging the technology and marketing platform of Yaya. Focus will reach a wider and more segmented customer base, and the attention time of its customers will increase.
The media group created by Focus Media is increasingly becoming the most popular commercial communication platform in China's urban life.
Six, exhibition time
1. October 1st - October 31st: Exhibition Selection Time
2. November 1st - December 30th: Exhibition Promotion Time
Seven, the scope of participation
Real estate developers, agents, brokerage companies, financial institutions, law firms, property management, decoration and other real estate related units
Eight, exhibition area planning
1. Fuhua Convention and Exhibition Center is the first exhibition area, in which the two sides of the conference podium and the background wall serve as the media co-organizers - the Focus Media Promotion Area.
2. Weifang Focus Media Building TV Machine as the second and follow-up exhibition area
Nine, special planning
1, "urban language talk show" actually guessed the activity
In order to activate the live atmosphere of the traditional housing exhibition, the organizing committee of the current exhibition will select a specific venue to interact with the participating audience. Relying on the exhibitor's project promotion slogan or development and management concept, the host and the audience interact and guess. The audience who gave the correct answer was given a small gift to mobilize the enthusiasm of the audience. This event aims to better serve exhibitors, and to deepen the image of exhibitors' projects, rooted in buyers, promote real estate culture and promote advanced living concepts.
2, real estate "flower" "sheng" Kaixiu property market
In order to activate the real estate culture, stimulate the passion of the first-line sales staff, form a good interaction, and create a warm buying environment for buyers. This year's housing exhibition is planned to organize the selection activities of real estate “flowers” and “sheng”. The so-called real estate "flower" and "sheng" is one of the innovations of this year's urban housing exhibition. It is the best interpretation of the sales staff to affirm and commend the sales of famous buildings and sales. The selected "Flower" and "Life" will have the opportunity to obtain the script created by Weifang Fengye Yaxing Culture Communication Co., Ltd. - the story of the sales office will be played as the male and female No.2, and the script will be shot by the national famous real estate brand.
The above special planning activities will be staged in a golden autumn exhibition event that will make the conference organizing committee, exhibitors, and buyers more happy.
Ten, other
Exhibition instructions
Exhibition instructions
Service item
Part 2: Housing Exhibition Plan
First, the purpose of the exhibition:
l Transfer project information, collect and accumulate customer data
l Lock the customer
l Use the preferential terms to close the transaction
l establish a corporate brand image
Second, sales strategy
The case has accumulated a small amount of customers in the early stage. We want to ensure that our project can guarantee a certain volume during the opening period, achieve the “blowout” effect, and establish a good reputation effect for the industry and consumers. Therefore, the Central Plains believes that April 26 The day is a point of convergence, accumulating customers for the opening.
Third, the theme of the exhibition
Scene atmosphere description:
"Orange heart sincerity"
Through the overall image promotion of the project, establish a unique brand image, occupy the customer psychology with the means of corporate brand expansion, seize the opportunity for the enterprise development project to enter the market, use the sincerity card to lock the customer, and accumulate new customers for the opening.
Fourth, the exhibition process
1. Promotion staff issues DM
2. Fill in the customer registration and demand survey questionnaire
3. Regularly distribute oranges on site
4, on-site experience of residential quality
5. Invite customers to visit the site
V. Activities during the exhibition period
1. Promotion during the exhibition
Subject appeal:
Layout performance: 1, strong visual impact
2, by the cultural rendering of the residential feelings.
2, on-site display
n Physical display: old stills, old scenes······
n Display panel display: Lenovo produced by the real thing, meaning the high quality of the house rendered by the film and television culture.
n Experience space: Take photos of various images of Changying Century Village as a background, take pictures and experience the atmosphere of life.
n Light effect: use soft light source to set off the comfort of the booth. Consider using the colorful spotlights in the corner.
n Facility equipment: It is recommended to use simple, high-quality office equipment; computer equipment with LCD display and transparent chassis; use the bright and avant-garde small ornaments in the main console and rest area to highlight the advanced concept of the booth.
n Customer data registration, survey questionnaire filling out
n background music
It is recommended to use lyric music only in the negotiation area, the rhythm is soothing and refreshing, and it can reflect the natural look and feel. For example, classic movie music.
n taste stimulation
It is recommended to use the fragrance of orange perfume or aroma of orange to fill the venue.
Live event
Activity 1, "Orange Heart Sincerity" - Giving Oranges Activities
The oranges are distributed regularly, and the selection of the gift can match the theme of the exhibition and the exhibition package.
Activity 2, "Long Shadow Charm"
Photographs were taken on the spot using the photo sticker, and the planning facade of Changying Century Village and the landscape of the community in the future were used as background. The free requesters were limited to customers who purchased the sincerity card and customers who filled out the survey form. For other customers, they can take Low cost attracts attention.
Activity III, research
Purpose: Simply accumulate customers, belonging to intentional research, according to the situation on the scene, time control within one minute. Anyone who fills out the survey questionnaire can send a CD.
Content: 1. You will choose which area to buy the property in.
□ Chaoyang District □ Erdao District □ Nanguan District □ Green Park □ Others
2. In which area do you live now?
□ Chaoyang District □ Erdao District □ Nanguan District □ Green Park □ Others
3. The price you can receive
□ 2500 yuan ~ 3000 yuan □ 3000 yuan ~ 3500 yuan □ 3500 yuan or more
4. In which area is the area you choose?
□60m2 or less □60～100m2 □100～140m2 □140～180m2
5, your requirements for the type of apartment
□ Two rooms, one hall, two rooms, two halls, three rooms, two halls, three rooms, three halls, three rooms or more
6. Which of the following property services do you like best?
□ Basic cleaning and security services □ High-end residential property services □ Exotic services □ Butler service
7, the location of your work unit
□ Chaoyang District □ Erdao District □ Nanguan District □ Green Park □ Others
8. Your position
□ Company staff □ Enterprise staff □ Government civil servants □ Private owners □ Others
Name: Contact number:
Provide the selected answer and answer the questionnaire in the form of a customer's choice.
Printing specifications: 16 open white paper, monochrome offset printing, quantity: 20,000 copies
Staffing
Number of personnel, division of labor and uniform clothing
a. Five people are distributed and guided, and the oranges are dressed.
b. Show the scene 7 people, work clothes.
c. Personnel work division table during the exhibition; data distribution and guidance personnel division and location distribution map
d. 2 financial staff.
e. Cleaning staff: From the property department, the sales office will be cleaned all day.
f. Security personnel: responsible for coordinating the order at the scene and promoting the image of the property.
Equipment
6. Media cooperation during the exhibition
1. Before the show
Due to the tightness of the previous period, the Central Plains proposed to adopt a strategy of attacking with heavy punches and occupying the market with three hard advertisements.
Search
Post topic: Find a large ecological community in the middle of the city
Appeal: Focus on the big environment, major well-known buildings and cultural facilities in Chaoyang District
Post the message of the sincerity card and the location of the exhibition.
Find
Release theme: With thoughts, along the city's context, discover the Long Shadow Century Village.
Appeal: The geographical location around the project, focusing on the description of the small environment, publishing the message of the sincerity card and the location of the exhibition.
Build
Release theme: Who built a large ecological community in the city center
Appeal: The developer introduced, once developed the project, etc., and linked the project construction with the long shadow second venture.
Post the message of the sincerity card and the location of the exhibition.
Conference hard advertisement
l In pursuit of visual impact, the Central Plains proposes to appear as a large-scale overall picture.
Release theme: large urban ecological community
Release content: It is recommended to take the form of a picture, so that the visual impact is stronger. It can display different life pictures like film. The words need to show the words “Long Shadow Century Village – Large Urban Ecological Community in the Central City”, and explain the relevant information of Orange Heart Card. After the project hotline can be.
2. Exhibition
A hard advertisement, three soft reports.
Hard advertising
Release theme: Focus on orange heart sincerity
Contents of the appeal: The location of the exhibition in Changying Century Village, the sale of the sincerity card, and the review of the exhibition.
Soft text
Theme: This is a famous door, more beautiful Tiancheng
Appeal: Analysis of the hot scene of the exhibition
Theme: Affluent Newism, Changying Century Village
Appeal: Regional Environment
Theme: Oxygen-rich life circle, long-life century village owner healthy life attitude
Appeal: ecological environment
3. After the show
Two hard ads, two soft articles.
Hard advertising
Theme: Why don't they talk
Appeal: from the perspective of sales staff to receive customers, hot sale at the exhibition
Theme: Cost-effective, the key to winning the market
Appeal: A summary of the hot sales situation at the exhibition.
Soft text
Theme: Changying Century Village, what is the best selling.
Theme: Enjoy the green elite life in the city's healthy territory
Promotion work schedule
4.20 ~ early May
Sales work content
Promotion work
? Telephone reservation customer
? Market research point-to-point access to customers
? On-site consultation office to receive customers
? On April 24, the salesperson notified the customer to subscribe
? Issued a sincerity card on April 26
? Outdoor enclosure
? Sales center atmosphere
? House exhibition board design
? Roadshow preparation during the exhibition
Make a photo sticker to prepare for work, design, rent equipment, etc.
? April 20 hard advertising
? April 21 hard advertising
? April 23 hard advertising
? Mid-April Housing Exhibition
? April 27 hard advertising
? April 27, 28, 29 soft paper
? May 10 hard advertising, soft text
? May 13th hard advertising, soft text
Media scheduling
Release date
Publishing media
nature
Post topic
Post content
specification
April 20
East Asian economy
Changchun Evening News
rigid
Looking for a large ecological community in the middle of the city
Focus on the big environment, the famous buildings and cultural facilities in Chaoyang District
Post the message of the sincerity card and the location of the exhibition.
Full version
Looking for a large ecological community in the middle of the city
Focus on the big environment, the famous buildings and cultural facilities in Chaoyang District
Post the message of the sincerity card and the location of the exhibition.
Full version
April 21
East Asian trade
Changchun Evening News
rigid
With thoughts, along the city's context, I found the Long Shadow Century Village.
The geographical location around the project, focusing on the description of the small environment, publishing the message of the sincerity card and the location of the exhibition
Full version
With thoughts, along the city's context, I found the Long Shadow Century Village.
The geographical location around the project, focusing on the description of the small environment, publishing the message of the sincerity card and the location of the exhibition
Full version
April 23
East Asian economy
Changchun Evening News
rigid
Who built a large ecological community in the city center?
The developer introduced, once developed the project, etc., and linked the project construction with the long shadow second venture.
Post the message of the sincerity card and the location of the exhibition.
Full version
April 27
Changchun Evening News
East Asian trade
rigid
Pay attention to orange heart sincerity
Changying Century Village's exhibition location, sincerity card sales, exhibition review.
Full version
April 27
City evening news
Changchun Evening News
Soft text
Changying Century Village, the scenery is good here.
Hot scenes at the show
1000 words
April 28
City evening news
Changchun Evening News
Soft text
Changying Century Village, the scenery is good here.
Regional Environment
1000 words
April 29
City evening news
Changchun Evening News
Soft text
Changying Century Village, the scenery is good here.
ecosystem
1000 words
May 10
East Asian economy
Long night
rigid
Cost-effective, is the key to winning the market
A summary of the hot sales situation at the exhibition.
Full version
May 10
Long night
City evening news
Soft text
Changying Century Village, what is the best selling.
1000 words
May 13
East Asian economy
Long night
rigid
Cost-effective, is the key to winning the market
Hot sale at the house exhibition
Full version
May 13
City evening news
Changchun Evening News
Soft
Long Shadow Century Village, let noble life into Changchun.
1000 words
Seven, sales plan preferential policies
Preferential measures to control the offer by time.
Customers who purchase the Sincerity Card before May enjoy a discount of 15,000 or 10,000 yuan.
Customers who purchase the Sincerity Card before June enjoy a discount of 10,000 yuan or 5,000 yuan.
Customers who purchase sincerity cards after June enjoy a discount of 5,000 yuan or 1,500 yuan.
Depending on the product type, this offer is divided into two grades, the margin of which is related to the area.
Next plan
After the opening, the customer who intends to purchase the house will pay a deposit of RMB 100 yuan and sign the “Subscription Book”. If the customer is not satisfied with the subscription within 1 day, the deposit can be returned to the customer. If the customer is satisfied with the subscribed unit, he will make a deposit of 10,000 yuan within 1 day, and sign the "Commodity House Sale and Purchase Contract within 15 days. At that time, the one-time customer will make up the full house, and the mortgage customer will follow the payment method. Agreement and provide the information needed for the loan.
Sales process during the exhibition:
Due to various reasons in the previous period, the project did not have any Russian publicity, and the accumulation of customers caused the exhaustion of sales resources. At this stage, through timely adjustment of the strategy, there are still some prospective customers, but far from expectations, this group of customers will also need to first select the house, which directly affects the sales control work, so the Central Plains recommends not affecting the next stage of sales in the room. Before the rendezvous, the customers will be diverted to the competition. Therefore, on April 24th and 25th, the original plan was used for subscription, and the sales unit was controlled by the sales unit.
The contradiction is solved by means of hard control. These customers have not selected suitable housing and can enter the next stage of housing selection activities. On April 26th, a large-scale openness of the Sincerity Card was launched, and on the opening day of June 18, a large-scale subscription was made.
Eight, on-site packaging program
Part 3: Housing Exhibition Plan
First, the planning background
With the rapid development of China's economy, a large number of small and medium-sized enterprises and a large number of development projects in the real estate industry have emerged, and the ways and levels of market competition have shown rapid changes. The real estate market has experienced some vicious competition phenomena such as “single business, closed-door development”, not only its own small profits, slow development, but also affect the development of the entire industry, coupled with the constraints of the state’s central macro-control, the real estate market has emerged since the end of 20XX. It is cold and low.
The real estate industry, one of the pillar industries of Longnan County, has also been hit by big and small. In order to get out of the cold winter of the property market, further stimulate the activity of the real estate market, and guide the healthy development of Longnan County real estate industry, led by Longnan County Real Estate Administration, the 20XX Longnan Jinqiufang Exhibition hosted by Shengzhou Meibo Exhibition Service Co., Ltd. is scheduled to be set in 20XX 10 From August 18th to October 19th, it was held in Longnan. Under the theme of “Golden Autumn fragrance? Harmony and livability”, this exhibition will provide a good platform for interpreting quality life.
Second, the purpose of planning
1. Promote the development of the entire Longnan real estate industry and related industries as an idea, and build an interactive platform for the real estate industry and related industries to showcase themselves, communicate with each other and develop together;
2. Through the holding of this exhibition and the cooperation of real estate and related industries, Longnan Real Estate and related industries will develop in a benign form;
3. Through the large-scale centralized display of the exhibition and the related activities of the exhibition, the exhibition will showcase the comprehensive information of the real estate market in Longnan County, enhance the visibility of the exhibitors and the promotion of their brands, promote the exchange of information in the real estate market, and better display to the people of Longnan. The overall image and strength of related industries such as real estate development companies;
4. Through this exhibition, we will build a bridge between Longnan County Government, real estate development enterprises, real estate-related enterprises and Longnan people, use quality to build corporate brands; serve Longnan people with integrity; and promote the healthy development of the industry with overall strength;
5, to maximize the consumer's desire to buy a house, so as to complete the sales target as much as possible;
Third, the purpose of the exhibition
This year's housing exhibition will show the healthy development trend of Longnan County real estate market, and showcase the brilliant achievements of Longnan County's real estate development in recent years. It is a showcase feast for Longnan Real Estate Boutique. At the same time, this room exhibition also directly serves the public. The vast number of people in Longnan County provide excellent opportunities to purchase homes.
Pay attention to the needs of the people? Service development enterprises? Establish corporate brands? Promote industry development
Fourth, the name of the exhibition
20XX Longnan Jinqiufang Exhibition
Fifth, the theme of the exhibition
Golden autumn fragrance? Harmonious and livable
Six, exhibition time
1. Exhibition time: October 18th - October 19th, 20XX
2. Opening time of the exhibition: October 18, 20XX
3. Exhibition time: October 16th - October 17th, 20XX
4. Closing time of the exhibition: November 19, 20XX
4. Dismantling time: October 20, 20XX
5. Exhibition time: 8:30 am to 21:30 pm
7. Exhibition location
Longxiang County Longxiang Square
Eight, the main organizer of the exhibition, publicity media unit
Organizer: Longnan County Real Estate Administration
Organizer: Shengzhou Meibo Exhibition Service Co., Ltd.
Media support unit:
Nine, the scope of the exhibition
☆ Real estate developer
☆ Real estate agent
☆ Building materials, home improvement products supplier
☆ Other real estate related companies
X. Exhibition area
1. Exhibition area planning
☆ Commercial housing exhibition area
☆ Building materials home exhibition area
☆ Real estate consultation area
2. Booth planning
☆ Exhibition venue plan to occupy @@m2
☆ stage
☆ Standard booth: 3m*3m
☆ Special booth: 6m*8m
XI. Exhibition related activities
The organizing committee of this session will listen carefully to the suggestions and opinions of the development companies on the organization of the exhibition, and strive to run this exhibition. During the exhibition, we will convene representatives of exhibiting companies from time to time to inform the progress of the exhibitions, organize exhibitions, gather ideas, and continuously improve the organization plan of various activities of the exhibition, so that this exhibition can serve the real service. Business, publicity and development projects, and promote the fundamental role of commercial housing sales.
(1) Opening ceremony
☆ Opening time: October 18th morning
☆ Opening ceremony venue: venue center stage
☆ Opening agenda:
1. Invitations from journalists of news organizations;
2. Organizations of real estate developers, agents, building materials and home appliance suppliers and visitors who participated in the opening ceremony;
3, lion dance team, waist drum team played live atmosphere
4. The Longnan County Real Estate Administration led the speech;
5. A speech by the representative of the exhibitor;
6. Announce the opening;
7, stage props: banners, sound, bunting, balloons, background boards, flowers, etc.;
(2) Golden Autumn Housing Exhibition Theme Day
☆ Event time: October 18-19, 20XX
☆ Participating units: All exhibitors
☆ Form of activity: Exhibitors participating in the event within the theme will give relevant preferential policies, and the preferential margin will be no less than any large-scale preferential activities of the enterprise or real estate. The offer includes price discounts, furniture decoration, property delivery, and other gifts.
(3) “The ideal home in my heart” has a prize graffiti activity
☆ Event time: October 18-19, 20XX
☆ Venue: designated place in the exhibition hall
☆ Activity form:
1. Participants graffiti the blueprint of their ideal home on the A4 white paper by the crayon in their hand, and affixed the name to the “Dream Wall”;
2. At the closing ceremony, the organizing committee put all the works into the lucky draw box and draw one dream prize.
2 winners and 2 lucky winners, the winners will receive the award with their ID cards;
3, prize setting: Dream Award----High-end freezer one, praise----high-end furniture one, fortunate
Award----a piece of interior decoration;
4, activity props: crayons, A4 white paper, square table, display board, raffle box, glue;
(4) The property market has a prize question and answer activity
☆ Event time: October 18th, 19th: 11:00 am, 15:00 pm
☆ Venue: Venue Center Stage
☆ Activity form:
1. Before October 17, 20XX, each exhibitor will provide 4 questions about the problems related to the real estate and the supporting answers and the number of prizes corresponding to the number;
2. The host asks questions on the stage during the corresponding activity time. The participants answer the questions in the form of answering questions, and the respondent gets a beautiful gift;
3. Each activity is based on 7 questions, that is, all participating real estate questions and answers are involved;
4, activity props: audio, quiz, prizes;
(5) Entertainment string
☆ Event time: October 18th, 19th: 10:30 am and 15:00 pm
☆ Venue: Venue Center Stage
☆ Form of activity: During the event, one of the four types of performances, such as band performance, Latin dance, street dance performance and Cosplay Show, will be performed in conjunction with the property knowledge and prize-winning activities;
(6) "Lucky audience" gift delivery
☆ Event time: November 18th, 19th, 11:30 am, 16:30 pm
☆ Venue: Venue Center Stage
☆ Form of activity: The organizing committee will send people to distribute gifts at the exhibition site at regular intervals to promote the audience's enjoyment;
☆ Activity props: small gifts
(7) Closing ceremony and "Autumn § rhyme" song and dance literary evening
☆ Event time: 20:00-21:30 on the evening of November 19, 20XX
☆ Venue: Venue Center Stage
☆ Closing agenda:
1. The guest made a closing speech;
2. The etiquette company organizes performances of the performance group;
3, in the middle of the party, the "I want the ideal home in my heart" prize graffiti lottery;
4. After the performance, the host announced that the exhibition will be closed.
5, stage props: banners, sound, bunting, balloons, background boards, flowers, etc.;
Twelve, exhibiting instructions
1. Exhibitors must have independent legal personality;
2. Exhibitors have corresponding "Pre-sale Permit for Commercial Housing" and "Business License";
3. The lease contract of the booth shall be signed by the legal representative of the exhibitor or the relevant responsible person;
4. Exhibitors must obey the unified arrangement of the organizing committee during the exhibition, focusing on the overall situation;
5. Exhibitors can enter the exhibition after receiving the exhibitor's license after paying the booth rental fee;
6. Exhibitors must submit the exhibition plan of the booth to the organizing committee for review and approval before October 10, and the construction will be carried out after the approval.
7. Booth design must be novel, beautiful and generous, with development model and company seesaw;
8. The booth cannot be transferred for other purposes without the permission of the organizing committee;
9. Exhibitors shall abide by the "Advertising Law" for the promotion and exhibition of products;
10, exhibiting real estate requirements: in line with the requirements of the listing of high quality, good image, can guarantee the delivery time of the real estate. Projects without pre-sale permits can only be used for corporate image and project display, and cannot be sold in any form.
11. Exhibitors who engage in on-the-spot trading during the exhibition period shall not harm the interests of the purchaser by fraud. violation
If the qualification is cancelled, the booth fee will not be refunded;
12. Exhibitors' booth items shall be taken care of by themselves, and if they have losses, they shall be responsible for themselves;
13. If the exhibitor fails to report to the exhibition before 8:30 am on October 18, the organizing committee has the right to
The booth will be used for other purposes, and the paid booth fee will not be refunded;
14. Exhibitors may entrust the organizing committee to design the exhibition advertisement design, or they may design their own, and ultimately
Organized by the organizing committee;
The above-mentioned unfinished matters will be communicated to the exhibitors in time.
XIII. Exhibition fee standards
1. Standard booth: RMB 3,000 yuan / piece
The standard booth is a convenient and effective form of booth construction to help you simplify your work. The standard booth is designed by the organizing committee to set up the contractor and dismantle the booth at the end of the exhibition, thus saving time and money.
☆ Booth specifications: The standard booth is 3m*3m truss to build a display space;
☆ Supporting facilities: one consultation desk, two seats, two spotlights, one power socket;
☆ Suggested decoration: In order to maximize the effect of your booth, we recommend that you use some decorations to embellish your booth and increase the attraction of the booth. Usually the decorations available in the booth include: background cloth, display panels, posters, samples, etc.;
☆ Note: Permanent, difficult to remove items are not allowed in the booth.
2, special booth: RMB 12,000 yuan / month
If you feel that the standard booth cannot meet the requirements of your booth design and construction, then we recommend the special booth that suits you. It will meet your unique design requirements, enabling you to achieve 100% eye-catching booth effects.
☆ Booth specifications: a special exhibition space with a special booth of 6m*8m truss;
☆ Supporting facilities: a power outlet;
14. Exhibitors
1. The applicant applying for the exhibition will fill out the “Exhibition Receipt Form” and affix the official seal, mail or fax to the Organizing Committee;
2. Exhibitors should wire the participation fee to the organizing committee in full within 7 days after applying for the booth.
An invoice will be issued upon receipt of the participation fee;
3. In order to ensure the smooth progress of the conference, the organizing committee reserves the right to change some exhibitor booths;
4. The principle of order allocation of booths: “first apply, pay first, arrange first”;
5. After the exhibitor remits the various fees, please fax the bank remittance slip to the organizing committee and send the remittance slip
Indicate the “Anyuan Housing Exhibition Participation Fee”;
6. Exhibitors can only keep the booths reserved after payment within the specified time limit;
7. The exhibitor will transfer the booth by itself, and the club will cancel its participation qualification and will not refund the exhibition fee;
8. This exhibition strictly prohibits the participation of counterfeit and shoddy products.
Fifteen, the responsibility of the organizer
Considering the complexity, locality, and relevance of the exhibition, it is necessary to maintain the quality, style and layout style, and to coordinate and respond to the projects. To achieve the effect of artistic integration. The organizer has the ability to plan, design, total investment, and total operations. Take on the following main tasks:
1. Responsible for the planning of the entire exhibition;
2. Undertake the overall design task of the house exhibition;
3. Planning and arranging the opening ceremony of the house exhibition;
4. Responsible for the layout, release, etc. of the rainbow gate, bunting, colored balls, inkjet, banners and related advertising materials;
5. Responsible for the investment promotion of the booth of the exhibition;
6. Responsible for the guidance and construction of exhibitors' booths;
7. Responsible for coordinating the cooperation work of all parties to ensure normal order during the exhibition;
8. Do a good job in publicity and promotion of the exhibition in advance, fully mobilize the enthusiasm and enthusiasm of the citizens, and achieve a good popularity and good results;
9. Organize and collect relevant information and data of the venue to master and serve the normal operation of the site;
10. Responsible for public security and water and electricity installation services during the exhibition;
11. Responsible for the service work of the exhibitors;
12. After the exhibition is over, cooperate with relevant departments to do the clearance work;
All of the above are arranged by the organizing committee.
XVI. Project work requirements and time schedule
1. Before September 10, 20XX, the organizer and the organizer will coordinate the implementation of various aspects of the exhibition;
☆ Implement the venue and time of the exhibition;
☆ Establish institutions and break down tasks;
☆ Formulate various activities and make budget estimates;
☆ Coordinate the relevant issues of the exhibition to relevant departments of Longnan;
2. September 10-October 10, 20XX: Advertising promotion in non-exhibition areas inside and outside the exhibition venue;
3, September 10th - October 10th, 20XX: Exhibitors' exhibitions, each need to participate in the agreement
Signed, the completion of the relevant procedures of the exhibition;
4. September 10th - October 10th, 20XX: Invitation letter and office for government leaders and relevant units
Approved for business, fire, municipal, advertising, etc.;
4, October 11th - October 17th, 20XX: posters, outdoor banners;
5. From October 13th to October 17th, 20XX: 5,000 publicity vehicles and gifts;
6. October 8th - October 17th, 20XX: TV station advertisements and newsletters will be placed 3 times;
7. October 16th - October 17th, 20XX: Exhibition of exhibitors' booths; exhibition
The layout of the advertisements in the non-exhibition area of the venue; the traffic, safety and other work during the exhibition; the site of the organizing committee
Organize personnel to supervise, coordinate and inspect the exhibition site of the exhibition venue;
8. October 18-19, 20XX: organize the exhibition and organize the exhibition activities;
9. October 20, 20XX: Dismantling and on-site cleaning of the booth at the exhibition;
Seventeen, the composition of the organizing committee
1. Leaders of the exhibition organization:
☆ Chief Conductor:
☆ Deputy Chief Commander:
Responsibilities: Formulate the exhibition plan and plan preparation for the entire exhibition;
2. Housing Exhibition Organizer:
☆ Conference Group: Responsibilities: organization, planning, coordination and coordination of exhibition activities; exhibitors entering and opening arrangements, responsible for inviting city leaders and organizations of exhibitors;
☆ Publicity group: external publicity, review of advertising slogan slogan, production and distribution of leaflets, organization and reception of news media;
☆ 安保組：展會安保預案的制定，展會次序、安全及通道的維護及展會防火、防盜、放損、防暴的維護等工作;
十八、展區規劃
十九、相關費用
篇四：房展策劃方案
一、參展目的
為浙江商品城的開盤奠定良好的市場基礎。 1 前期預熱.
必須經過預熱期進行各種形式的宣傳, 浙江商品城將於4 月28 日開盤。為保證其開盤預期的" 熱銷" 效果. 使得項目具有相當的知名度與美譽度, 從而使本項目得到廣泛的市場認知、認同, 使項目迅速實現成功銷售。
獨樹一幟的參展方式給到會人員留下深刻的印象。 2 浙江商品城首次公開亮相.
必須在參展形式上與其他樓盤有所差別, 本次房展會吸引了眾多的樓盤參展。若希望在眾多的樓盤中脫穎而出. 才能夠通過本次房展會, 迅速有效地建立本項目的良好形象, 為之後的開盤熱銷奠定基礎。
二、參展亮點
以商品交易的參展形式展現產品的最大特色。 摒棄原有的純粹樓盤形象展示做法.
First, the exhibition theme
1, harmonious real estate health homes
2, fresh opportunities, emerging markets, new architecture, new housing exhibition
Second, the purpose of the exhibition
1. Establishing the authority of the Housing Authority to guide the purchase of homes
2. Establishing an emerging publicity platform for the people to rest assured that real estate projects
3, causing the public to pay great attention to the common sense of buying houses
Third, the organization
1. Guiding unit: Weifang City Housing Management Bureau
2. Organizer: Weifang Harmony Real Estate Association
3. Undertaker: Weifang Fengye Yaxing Culture Communication Co., Ltd.
4. Media co-organizers:
Focus Media Branch
Shandong Business Daily Weifang Real Estate
Weifang New Real Estate Network
Weifang Mobile / Unicom / Telecom Communications
Fourth, the form of the exhibition
1. Traditional Housing Exhibition + Novel Housing Exhibition = Current Housing Exhibition
2. Traditional Housing Exhibition: A three-day traditional exhibition of rooms will be held at Fuhua Convention and Exhibition Center.
3, novel housing exhibition: Weifang real estate authority - the Housing Authority and China's well-known media brand - Focus Media strong alliance, sparked a general interest in the basic knowledge of home buyers. The details of the specific cooperation are as follows:
4. All LCD TV screens of Weifang Focus Media will repeatedly broadcast the promotional videos of all participating real estate companies, decoration companies, building materials companies and other exhibitors during the exhibition. The display expenses will be sponsored by Weifang Focus Media, and the production and production videos will be charged separately. .
5. Each week, the content of the housing purchase of the Weifang citizens will be broadcasted by the Housing Authority. The content of the house will be provided by Weifang Fengye Yaxing Culture Communication Co., Ltd., and will be broadcasted after review by the relevant departments of the Housing Authority. The cost of filming production will be broadcasted by Weifang Media. Friendship sponsorship.
6, the purchase of knowledge and the interactive part of the people, the prize question and answer and the newsletter vote support rest assured that the real estate activities are completed by Weifang Mobile / Unicom / telecommunications communications co-host, the prizes are sponsored by the exhibitors.
7. The following awards are selected according to the results of the vote of the people. The specific awards are adjusted according to the exhibitors.
Fruit Award:
20XX Weifang's most romantic real estate
200XX Weifang's most dynamic real estate
200XX Weifang most concerned about real estate / decorative building materials company
? 200XX Weifang best reputation real estate / decorative building materials company
20XX Weifang Best Property
200XX Weifang Chief Selling Property
? 200XX Weifang Chief Residential Building
200XX Weifang Chief Green Environmental Decoration Building Materials Company
Sour Plum Award:
20XX Weifang is the most creative property
20XX Weifang worst service project
20XX Weifang worst quality property
?..............................
8. At the end of October, at the traditional house exhibition held at Fuhua Convention and Exhibition Center, Focus Media provided the machine as a media platform for the organizing committee's propaganda organizer free of charge. At the same time, all exhibitors will receive a 15-second promotional video provided free by Focus Media. The editing work is required, but the broadcasting fee is paid at the price of 5,000 yuan / 15 seconds. This fee is used as the production cost for the organizer to publicize the basic knowledge of the purchase of the house during the exhibition. The official receipt is issued by the Focus Media on behalf of the organizer. . At the same time, the organizing committee of the conference will award various awards of the “fruit award”, and the winners will receive the monument/ medal issued by the organizing committee of the conference.
9. In the next two-month Focus Media Building TV show publicity, the exhibitors who won the “fruit award” will have good qualifications recommended by the Housing Authority to the “Reliable Enterprise”, and the shooting production fee will be normal according to Focus Media. 20% off the fee, the time is not shorter than 15 seconds; the exhibitor who won the "Sour Plum Award" will be recommended by the Housing Authority to the people for the "preparation of enterprises", and the production cost will be sponsored by Focus Media.
V. Cooperative brand:
Weifang Housing Management Bureau Profile: slightly
Focus Media Introduction:
Focus Media, the founder of the China Life Circle Media Group, is a media for specific customer groups. This group of customers can be clearly described or defined. At the same time, this group is also the leader of certain products or brands. Consumer groups or heavy consumer groups. Focus Media owns commercial building video media, store terminal video media, apartment elevator flat media, outdoor large-scale LED color screen media, mobile wireless advertising media, internet advertising platform, focus direct business DM media and database marketing channels. A media network that is targeted to the customer base and can be integrated with each other. Focus Media has won high recognition from the industry with its unique business model and the media's focus, vividness and coercion. In July 2005, Focus Media successfully entered the US NASDAQ, became the first overseas pure media advertising company in China, and created the IPO record at the time of the US$172 million fundraising. The current market value is more than 4 billion US dollars, which is Nasdaq. Leading stocks of Chinese listed companies.
In 20XX, Focus Media pioneered China's outdoor video advertising network, which won the recognition of consumers and advertisers with accurate customer positioning and communication effects.
In January 20XX, Focus Media merged China Media, the second largest operator of China's building video media, to cover 75 cities across the country, further consolidating its leading position in this field with a market share of approximately 98%.
At the end of 20XX, Focus Media launched a comprehensive network of China's store terminals, targeting the main purchasing decision-making crowds of fast-moving consumer goods, affecting brand selection and consumption decisions in terminal shopping, and filling the gap in national terminal media. Currently, this media network has covered about 106 cities across the country, with more than 5,000 stores and retail outlets. At present, the outdoor video network operated by Focus Media has covered about 100 cities and about 100,000 terminal places, covering hundreds of millions of mainstream consumers.
In October 20XX, Focus Media acquired a framework media that occupied 90% of the national elevator print media market. It entered the community print media field and currently enters about 100,000 elevators, covering approximately 45 million middle- and high-income people. This network has become an important part of the media group of the Focus Life Circle.
In March 20XX, Focus Media wholly acquired Beijing Kaiwei Point Company and launched the “Focus Wireless” mobile advertising media brand.
At the end of April 20XX, Focus Media officially launched outdoor LED color screen media, covering the roads of the downtown business district.
In March 20XX, Focus Media spent 225 million to 300 million US dollars to acquire China's largest Internet advertising and interactive marketing service provider, Haoye Company, to fully enter the online advertising marketing market, leveraging the technology and marketing platform of Yaya. Focus will reach a wider and more segmented customer base, and the attention time of its customers will increase.
The media group created by Focus Media is increasingly becoming the most popular commercial communication platform in China's urban life.
Six, exhibition time
1. October 1st - October 31st: Exhibition Selection Time
2. November 1st - December 30th: Exhibition Promotion Time
Seven, the scope of participation
Real estate developers, agents, brokerage companies, financial institutions, law firms, property management, decoration and other real estate related units
Eight, exhibition area planning
1. Fuhua Convention and Exhibition Center is the first exhibition area, in which the two sides of the conference podium and the background wall serve as the media co-organizers - the Focus Media Promotion Area.
2. Weifang Focus Media Building TV Machine as the second and follow-up exhibition area
Nine, special planning
1, "urban language talk show" actually guessed the activity
In order to activate the live atmosphere of the traditional housing exhibition, the organizing committee of the current exhibition will select a specific venue to interact with the participating audience. Relying on the exhibitor's project promotion slogan or development and management concept, the host and the audience interact and guess. The audience who gave the correct answer was given a small gift to mobilize the enthusiasm of the audience. This event aims to better serve exhibitors, and to deepen the image of exhibitors' projects, rooted in buyers, promote real estate culture and promote advanced living concepts.
2, real estate "flower" "sheng" Kaixiu property market
In order to activate the real estate culture, stimulate the passion of the first-line sales staff, form a good interaction, and create a warm buying environment for buyers. This year's housing exhibition is planned to organize the selection activities of real estate “flowers” and “sheng”. The so-called real estate "flower" and "sheng" is one of the innovations of this year's urban housing exhibition. It is the best interpretation of the sales staff to affirm and commend the sales of famous buildings and sales. The selected "Flower" and "Life" will have the opportunity to obtain the script created by Weifang Fengye Yaxing Culture Communication Co., Ltd. - the story of the sales office will be played as the male and female No.2, and the script will be shot by the national famous real estate brand.
The above special planning activities will be staged in a golden autumn exhibition event that will make the conference organizing committee, exhibitors, and buyers more happy.
Ten, other
Exhibition instructions
Exhibition instructions
Service item
Part 2: Housing Exhibition Plan
First, the purpose of the exhibition:
l Transfer project information, collect and accumulate customer data
l Lock the customer
l Use the preferential terms to close the transaction
l establish a corporate brand image
Second, sales strategy
The case has accumulated a small amount of customers in the early stage. We want to ensure that our project can guarantee a certain volume during the opening period, achieve the “blowout” effect, and establish a good reputation effect for the industry and consumers. Therefore, the Central Plains believes that April 26 The day is a point of convergence, accumulating customers for the opening.
Third, the theme of the exhibition
Scene atmosphere description:
"Orange heart sincerity"
Through the overall image promotion of the project, establish a unique brand image, occupy the customer psychology with the means of corporate brand expansion, seize the opportunity for the enterprise development project to enter the market, use the sincerity card to lock the customer, and accumulate new customers for the opening.
Fourth, the exhibition process
1. Promotion staff issues DM
2. Fill in the customer registration and demand survey questionnaire
3. Regularly distribute oranges on site
4, on-site experience of residential quality
5. Invite customers to visit the site
V. Activities during the exhibition period
1. Promotion during the exhibition
Subject appeal:
Layout performance: 1, strong visual impact
2, by the cultural rendering of the residential feelings.
2, on-site display
n Physical display: old stills, old scenes······
n Display panel display: Lenovo produced by the real thing, meaning the high quality of the house rendered by the film and television culture.
n Experience space: Take photos of various images of Changying Century Village as a background, take pictures and experience the atmosphere of life.
n Light effect: use soft light source to set off the comfort of the booth. Consider using the colorful spotlights in the corner.
n Facility equipment: It is recommended to use simple, high-quality office equipment; computer equipment with LCD display and transparent chassis; use the bright and avant-garde small ornaments in the main console and rest area to highlight the advanced concept of the booth.
n Customer data registration, survey questionnaire filling out
n background music
It is recommended to use lyric music only in the negotiation area, the rhythm is soothing and refreshing, and it can reflect the natural look and feel. For example, classic movie music.
n taste stimulation
It is recommended to use the fragrance of orange perfume or aroma of orange to fill the venue.
Live event
Activity 1, "Orange Heart Sincerity" - Giving Oranges Activities
The oranges are distributed regularly, and the selection of the gift can match the theme of the exhibition and the exhibition package.
Activity 2, "Long Shadow Charm"
Photographs were taken on the spot using the photo sticker, and the planning facade of Changying Century Village and the landscape of the community in the future were used as background. The free requesters were limited to customers who purchased the sincerity card and customers who filled out the survey form. For other customers, they can take Low cost attracts attention.
Activity III, research
Purpose: Simply accumulate customers, belonging to intentional research, according to the situation on the scene, time control within one minute. Anyone who fills out the survey questionnaire can send a CD.
Content: 1. You will choose which area to buy the property in.
□ Chaoyang District □ Erdao District □ Nanguan District □ Green Park □ Others
2. In which area do you live now?
□ Chaoyang District □ Erdao District □ Nanguan District □ Green Park □ Others
3. The price you can receive
□ 2500 yuan ~ 3000 yuan □ 3000 yuan ~ 3500 yuan □ 3500 yuan or more
4. In which area is the area you choose?
□60m2 or less □60～100m2 □100～140m2 □140～180m2
5, your requirements for the type of apartment
□ Two rooms, one hall, two rooms, two halls, three rooms, two halls, three rooms, three halls, three rooms or more
6. Which of the following property services do you like best?
□ Basic cleaning and security services □ High-end residential property services □ Exotic services □ Butler service
7, the location of your work unit
□ Chaoyang District □ Erdao District □ Nanguan District □ Green Park □ Others
8. Your position
□ Company staff □ Enterprise staff □ Government civil servants □ Private owners □ Others
Name: Contact number:
Provide the selected answer and answer the questionnaire in the form of a customer's choice.
Printing specifications: 16 open white paper, monochrome offset printing, quantity: 20,000 copies
Staffing
Number of personnel, division of labor and uniform clothing
a. Five people are distributed and guided, and the oranges are dressed.
b. Show the scene 7 people, work clothes.
c. Personnel work division table during the exhibition; data distribution and guidance personnel division and location distribution map
d. 2 financial staff.
e. Cleaning staff: From the property department, the sales office will be cleaned all day.
f. Security personnel: responsible for coordinating the order at the scene and promoting the image of the property.
Equipment
6. Media cooperation during the exhibition
1. Before the show
Due to the tightness of the previous period, the Central Plains proposed to adopt a strategy of attacking with heavy punches and occupying the market with three hard advertisements.
Search
Post topic: Find a large ecological community in the middle of the city
Appeal: Focus on the big environment, major well-known buildings and cultural facilities in Chaoyang District
Post the message of the sincerity card and the location of the exhibition.
Find
Release theme: With thoughts, along the city's context, discover the Long Shadow Century Village.
Appeal: The geographical location around the project, focusing on the description of the small environment, publishing the message of the sincerity card and the location of the exhibition.
Build
Release theme: Who built a large ecological community in the city center
Appeal: The developer introduced, once developed the project, etc., and linked the project construction with the long shadow second venture.
Post the message of the sincerity card and the location of the exhibition.
Conference hard advertisement
l In pursuit of visual impact, the Central Plains proposes to appear as a large-scale overall picture.
Release theme: large urban ecological community
Release content: It is recommended to take the form of a picture, so that the visual impact is stronger. It can display different life pictures like film. The words need to show the words “Long Shadow Century Village – Large Urban Ecological Community in the Central City”, and explain the relevant information of Orange Heart Card. After the project hotline can be.
2. Exhibition
A hard advertisement, three soft reports.
Hard advertising
Release theme: Focus on orange heart sincerity
Contents of the appeal: The location of the exhibition in Changying Century Village, the sale of the sincerity card, and the review of the exhibition.
Soft text
Theme: This is a famous door, more beautiful Tiancheng
Appeal: Analysis of the hot scene of the exhibition
Theme: Affluent Newism, Changying Century Village
Appeal: Regional Environment
Theme: Oxygen-rich life circle, long-life century village owner healthy life attitude
Appeal: ecological environment
3. After the show
Two hard ads, two soft articles.
Hard advertising
Theme: Why don't they talk
Appeal: from the perspective of sales staff to receive customers, hot sale at the exhibition
Theme: Cost-effective, the key to winning the market
Appeal: A summary of the hot sales situation at the exhibition.
Soft text
Theme: Changying Century Village, what is the best selling.
Theme: Enjoy the green elite life in the city's healthy territory
Promotion work schedule
4.20 ~ early May
Sales work content
Promotion work
? Telephone reservation customer
? Market research point-to-point access to customers
? On-site consultation office to receive customers
? On April 24, the salesperson notified the customer to subscribe
? Issued a sincerity card on April 26
? Outdoor enclosure
? Sales center atmosphere
? House exhibition board design
? Roadshow preparation during the exhibition
Make a photo sticker to prepare for work, design, rent equipment, etc.
? April 20 hard advertising
? April 21 hard advertising
? April 23 hard advertising
? Mid-April Housing Exhibition
? April 27 hard advertising
? April 27, 28, 29 soft paper
? May 10 hard advertising, soft text
? May 13th hard advertising, soft text
Media scheduling
Release date
Publishing media
nature
Post topic
Post content
specification
April 20
East Asian economy
Changchun Evening News
rigid
Looking for a large ecological community in the middle of the city
Focus on the big environment, the famous buildings and cultural facilities in Chaoyang District
Post the message of the sincerity card and the location of the exhibition.
Full version
Looking for a large ecological community in the middle of the city
Focus on the big environment, the famous buildings and cultural facilities in Chaoyang District
Post the message of the sincerity card and the location of the exhibition.
Full version
April 21
East Asian trade
Changchun Evening News
rigid
With thoughts, along the city's context, I found the Long Shadow Century Village.
The geographical location around the project, focusing on the description of the small environment, publishing the message of the sincerity card and the location of the exhibition
Full version
With thoughts, along the city's context, I found the Long Shadow Century Village.
The geographical location around the project, focusing on the description of the small environment, publishing the message of the sincerity card and the location of the exhibition
Full version
April 23
East Asian economy
Changchun Evening News
rigid
Who built a large ecological community in the city center?
The developer introduced, once developed the project, etc., and linked the project construction with the long shadow second venture.
Post the message of the sincerity card and the location of the exhibition.
Full version
April 27
Changchun Evening News
East Asian trade
rigid
Pay attention to orange heart sincerity
Changying Century Village's exhibition location, sincerity card sales, exhibition review.
Full version
April 27
City evening news
Changchun Evening News
Soft text
Changying Century Village, the scenery is good here.
Hot scenes at the show
1000 words
April 28
City evening news
Changchun Evening News
Soft text
Changying Century Village, the scenery is good here.
Regional Environment
1000 words
April 29
City evening news
Changchun Evening News
Soft text
Changying Century Village, the scenery is good here.
ecosystem
1000 words
May 10
East Asian economy
Long night
rigid
Cost-effective, is the key to winning the market
A summary of the hot sales situation at the exhibition.
Full version
May 10
Long night
City evening news
Soft text
Changying Century Village, what is the best selling.
1000 words
May 13
East Asian economy
Long night
rigid
Cost-effective, is the key to winning the market
Hot sale at the house exhibition
Full version
May 13
City evening news
Changchun Evening News
Soft
Long Shadow Century Village, let noble life into Changchun.
1000 words
Seven, sales plan preferential policies
Preferential measures to control the offer by time.
Customers who purchase the Sincerity Card before May enjoy a discount of 15,000 or 10,000 yuan.
Customers who purchase the Sincerity Card before June enjoy a discount of 10,000 yuan or 5,000 yuan.
Customers who purchase sincerity cards after June enjoy a discount of 5,000 yuan or 1,500 yuan.
Depending on the product type, this offer is divided into two grades, the margin of which is related to the area.
Next plan
After the opening, the customer who intends to purchase the house will pay a deposit of RMB 100 yuan and sign the “Subscription Book”. If the customer is not satisfied with the subscription within 1 day, the deposit can be returned to the customer. If the customer is satisfied with the subscribed unit, he will make a deposit of 10,000 yuan within 1 day, and sign the "Commodity House Sale and Purchase Contract within 15 days. At that time, the one-time customer will make up the full house, and the mortgage customer will follow the payment method. Agreement and provide the information needed for the loan.
Sales process during the exhibition:
Due to various reasons in the previous period, the project did not have any Russian publicity, and the accumulation of customers caused the exhaustion of sales resources. At this stage, through timely adjustment of the strategy, there are still some prospective customers, but far from expectations, this group of customers will also need to first select the house, which directly affects the sales control work, so the Central Plains recommends not affecting the next stage of sales in the room. Before the rendezvous, the customers will be diverted to the competition. Therefore, on April 24th and 25th, the original plan was used for subscription, and the sales unit was controlled by the sales unit.
The contradiction is solved by means of hard control. These customers have not selected suitable housing and can enter the next stage of housing selection activities. On April 26th, a large-scale openness of the Sincerity Card was launched, and on the opening day of June 18, a large-scale subscription was made.
Eight, on-site packaging program
Part 3: Housing Exhibition Plan
First, the planning background
With the rapid development of China's economy, a large number of small and medium-sized enterprises and a large number of development projects in the real estate industry have emerged, and the ways and levels of market competition have shown rapid changes. The real estate market has experienced some vicious competition phenomena such as “single business, closed-door development”, not only its own small profits, slow development, but also affect the development of the entire industry, coupled with the constraints of the state’s central macro-control, the real estate market has emerged since the end of 20XX. It is cold and low.
The real estate industry, one of the pillar industries of Longnan County, has also been hit by big and small. In order to get out of the cold winter of the property market, further stimulate the activity of the real estate market, and guide the healthy development of Longnan County real estate industry, led by Longnan County Real Estate Administration, the 20XX Longnan Jinqiufang Exhibition hosted by Shengzhou Meibo Exhibition Service Co., Ltd. is scheduled to be set in 20XX 10 From August 18th to October 19th, it was held in Longnan. Under the theme of “Golden Autumn fragrance? Harmony and livability”, this exhibition will provide a good platform for interpreting quality life.
Second, the purpose of planning
1. Promote the development of the entire Longnan real estate industry and related industries as an idea, and build an interactive platform for the real estate industry and related industries to showcase themselves, communicate with each other and develop together;
2. Through the holding of this exhibition and the cooperation of real estate and related industries, Longnan Real Estate and related industries will develop in a benign form;
3. Through the large-scale centralized display of the exhibition and the related activities of the exhibition, the exhibition will showcase the comprehensive information of the real estate market in Longnan County, enhance the visibility of the exhibitors and the promotion of their brands, promote the exchange of information in the real estate market, and better display to the people of Longnan. The overall image and strength of related industries such as real estate development companies;
4. Through this exhibition, we will build a bridge between Longnan County Government, real estate development enterprises, real estate-related enterprises and Longnan people, use quality to build corporate brands; serve Longnan people with integrity; and promote the healthy development of the industry with overall strength;
5, to maximize the consumer's desire to buy a house, so as to complete the sales target as much as possible;
Third, the purpose of the exhibition
This year's housing exhibition will show the healthy development trend of Longnan County real estate market, and showcase the brilliant achievements of Longnan County's real estate development in recent years. It is a showcase feast for Longnan Real Estate Boutique. At the same time, this room exhibition also directly serves the public. The vast number of people in Longnan County provide excellent opportunities to purchase homes.
Pay attention to the needs of the people? Service development enterprises? Establish corporate brands? Promote industry development
Fourth, the name of the exhibition
20XX Longnan Jinqiufang Exhibition
Fifth, the theme of the exhibition
Golden autumn fragrance? Harmonious and livable
Six, exhibition time
1. Exhibition time: October 18th - October 19th, 20XX
2. Opening time of the exhibition: October 18, 20XX
3. Exhibition time: October 16th - October 17th, 20XX
4. Closing time of the exhibition: November 19, 20XX
4. Dismantling time: October 20, 20XX
5. Exhibition time: 8:30 am to 21:30 pm
7. Exhibition location
Longxiang County Longxiang Square
Eight, the main organizer of the exhibition, publicity media unit
Organizer: Longnan County Real Estate Administration
Organizer: Shengzhou Meibo Exhibition Service Co., Ltd.
Media support unit:
Nine, the scope of the exhibition
☆ Real estate developer
☆ Real estate agent
☆ Building materials, home improvement products supplier
☆ Other real estate related companies
X. Exhibition area
1. Exhibition area planning
☆ Commercial housing exhibition area
☆ Building materials home exhibition area
☆ Real estate consultation area
2. Booth planning
☆ Exhibition venue plan to occupy @@m2
☆ stage
☆ Standard booth: 3m*3m
☆ Special booth: 6m*8m
XI. Exhibition related activities
The organizing committee of this session will listen carefully to the suggestions and opinions of the development companies on the organization of the exhibition, and strive to run this exhibition. During the exhibition, we will convene representatives of exhibiting companies from time to time to inform the progress of the exhibitions, organize exhibitions, gather ideas, and continuously improve the organization plan of various activities of the exhibition, so that this exhibition can serve the real service. Business, publicity and development projects, and promote the fundamental role of commercial housing sales.
(1) Opening ceremony
☆ Opening time: October 18th morning
☆ Opening ceremony venue: venue center stage
☆ Opening agenda:
1. Invitations from journalists of news organizations;
2. Organizations of real estate developers, agents, building materials and home appliance suppliers and visitors who participated in the opening ceremony;
3, lion dance team, waist drum team played live atmosphere
4. The Longnan County Real Estate Administration led the speech;
5. A speech by the representative of the exhibitor;
6. Announce the opening;
7, stage props: banners, sound, bunting, balloons, background boards, flowers, etc.;
(2) Golden Autumn Housing Exhibition Theme Day
☆ Event time: October 18-19, 20XX
☆ Participating units: All exhibitors
☆ Form of activity: Exhibitors participating in the event within the theme will give relevant preferential policies, and the preferential margin will be no less than any large-scale preferential activities of the enterprise or real estate. The offer includes price discounts, furniture decoration, property delivery, and other gifts.
(3) “The ideal home in my heart” has a prize graffiti activity
☆ Event time: October 18-19, 20XX
☆ Venue: designated place in the exhibition hall
☆ Activity form:
1. Participants graffiti the blueprint of their ideal home on the A4 white paper by the crayon in their hand, and affixed the name to the “Dream Wall”;
2. At the closing ceremony, the organizing committee put all the works into the lucky draw box and draw one dream prize.
2 winners and 2 lucky winners, the winners will receive the award with their ID cards;
3, prize setting: Dream Award----High-end freezer one, praise----high-end furniture one, fortunate
Award----a piece of interior decoration;
4, activity props: crayons, A4 white paper, square table, display board, raffle box, glue;
(4) The property market has a prize question and answer activity
☆ Event time: October 18th, 19th: 11:00 am, 15:00 pm
☆ Venue: Venue Center Stage
☆ Activity form:
1. Before October 17, 20XX, each exhibitor will provide 4 questions about the problems related to the real estate and the supporting answers and the number of prizes corresponding to the number;
2. The host asks questions on the stage during the corresponding activity time. The participants answer the questions in the form of answering questions, and the respondent gets a beautiful gift;
3. Each activity is based on 7 questions, that is, all participating real estate questions and answers are involved;
4, activity props: audio, quiz, prizes;
(5) Entertainment string
☆ Event time: October 18th, 19th: 10:30 am and 15:00 pm
☆ Venue: Venue Center Stage
☆ Form of activity: During the event, one of the four types of performances, such as band performance, Latin dance, street dance performance and Cosplay Show, will be performed in conjunction with the property knowledge and prize-winning activities;
(6) "Lucky audience" gift delivery
☆ Event time: November 18th, 19th, 11:30 am, 16:30 pm
☆ Venue: Venue Center Stage
☆ Form of activity: The organizing committee will send people to distribute gifts at the exhibition site at regular intervals to promote the audience's enjoyment;
☆ Activity props: small gifts
(7) Closing ceremony and "Autumn § rhyme" song and dance literary evening
☆ Event time: 20:00-21:30 on the evening of November 19, 20XX
☆ Venue: Venue Center Stage
☆ Closing agenda:
1. The guest made a closing speech;
2. The etiquette company organizes performances of the performance group;
3, in the middle of the party, the "I want the ideal home in my heart" prize graffiti lottery;
4. After the performance, the host announced that the exhibition will be closed.
5, stage props: banners, sound, bunting, balloons, background boards, flowers, etc.;
Twelve, exhibiting instructions
1. Exhibitors must have independent legal personality;
2. Exhibitors have corresponding "Pre-sale Permit for Commercial Housing" and "Business License";
3. The lease contract of the booth shall be signed by the legal representative of the exhibitor or the relevant responsible person;
4. Exhibitors must obey the unified arrangement of the organizing committee during the exhibition, focusing on the overall situation;
5. Exhibitors can enter the exhibition after receiving the exhibitor's license after paying the booth rental fee;
6. Exhibitors must submit the exhibition plan of the booth to the organizing committee for review and approval before October 10, and the construction will be carried out after the approval.
7. Booth design must be novel, beautiful and generous, with development model and company seesaw;
8. The booth cannot be transferred for other purposes without the permission of the organizing committee;
9. Exhibitors shall abide by the "Advertising Law" for the promotion and exhibition of products;
10, exhibiting real estate requirements: in line with the requirements of the listing of high quality, good image, can guarantee the delivery time of the real estate. Projects without pre-sale permits can only be used for corporate image and project display, and cannot be sold in any form.
11. Exhibitors who engage in on-the-spot trading during the exhibition period shall not harm the interests of the purchaser by fraud. violation
If the qualification is cancelled, the booth fee will not be refunded;
12. Exhibitors' booth items shall be taken care of by themselves, and if they have losses, they shall be responsible for themselves;
13. If the exhibitor fails to report to the exhibition before 8:30 am on October 18, the organizing committee has the right to
The booth will be used for other purposes, and the paid booth fee will not be refunded;
14. Exhibitors may entrust the organizing committee to design the exhibition advertisement design, or they may design their own, and ultimately
Organized by the organizing committee;
The above-mentioned unfinished matters will be communicated to the exhibitors in time.
XIII. Exhibition fee standards
1. Standard booth: RMB 3,000 yuan / piece
The standard booth is a convenient and effective form of booth construction to help you simplify your work. The standard booth is designed by the organizing committee to set up the contractor and dismantle the booth at the end of the exhibition, thus saving time and money.
☆ Booth specifications: The standard booth is 3m*3m truss to build a display space;
☆ Supporting facilities: one consultation desk, two seats, two spotlights, one power socket;
☆ Suggested decoration: In order to maximize the effect of your booth, we recommend that you use some decorations to embellish your booth and increase the attraction of the booth. Usually the decorations available in the booth include: background cloth, display panels, posters, samples, etc.;
☆ Note: Permanent, difficult to remove items are not allowed in the booth.
2, special booth: RMB 12,000 yuan / month
If you feel that the standard booth cannot meet the requirements of your booth design and construction, then we recommend the special booth that suits you. It will meet your unique design requirements, enabling you to achieve 100% eye-catching booth effects.
☆ Booth specifications: a special exhibition space with a special booth of 6m*8m truss;
☆ Supporting facilities: a power outlet;
14. Exhibitors
1. The applicant applying for the exhibition will fill out the “Exhibition Receipt Form” and affix the official seal, mail or fax to the Organizing Committee;
2. Exhibitors should wire the participation fee to the organizing committee in full within 7 days after applying for the booth.
An invoice will be issued upon receipt of the participation fee;
3. In order to ensure the smooth progress of the conference, the organizing committee reserves the right to change some exhibitor booths;
4. The principle of order allocation of booths: “first apply, pay first, arrange first”;
5. After the exhibitor remits the various fees, please fax the bank remittance slip to the organizing committee and send the remittance slip
Indicate the “Anyuan Housing Exhibition Participation Fee”;
6. Exhibitors can only keep the booths reserved after payment within the specified time limit;
7. The exhibitor will transfer the booth by itself, and the club will cancel its participation qualification and will not refund the exhibition fee;
8. This exhibition strictly prohibits the participation of counterfeit and shoddy products.
Fifteen, the responsibility of the organizer
Considering the complexity, locality, and relevance of the exhibition, it is necessary to maintain the quality, style and layout style, and to coordinate and respond to the projects. To achieve the effect of artistic integration. The organizer has the ability to plan, design, total investment, and total operations. Take on the following main tasks:
1. Responsible for the planning of the entire exhibition;
2. Undertake the overall design task of the house exhibition;
3. Planning and arranging the opening ceremony of the house exhibition;
4. Responsible for the layout, release, etc. of the rainbow gate, bunting, colored balls, inkjet, banners and related advertising materials;
5. Responsible for the investment promotion of the booth of the exhibition;
6. Responsible for the guidance and construction of exhibitors' booths;
7. Responsible for coordinating the cooperation work of all parties to ensure normal order during the exhibition;
8. Do a good job in publicity and promotion of the exhibition in advance, fully mobilize the enthusiasm and enthusiasm of the citizens, and achieve a good popularity and good results;
9. Organize and collect relevant information and data of the venue to master and serve the normal operation of the site;
10. Responsible for public security and water and electricity installation services during the exhibition;
11. Responsible for the service work of the exhibitors;
12. After the exhibition is over, cooperate with relevant departments to do the clearance work;
All of the above are arranged by the organizing committee.
XVI. Project work requirements and time schedule
1. Before September 10, 20XX, the organizer and the organizer will coordinate the implementation of various aspects of the exhibition;
☆ Implement the venue and time of the exhibition;
☆ Establish institutions and break down tasks;
☆ Formulate various activities and make budget estimates;
☆ Coordinate the relevant issues of the exhibition to relevant departments of Longnan;
2. September 10-October 10, 20XX: Advertising promotion in non-exhibition areas inside and outside the exhibition venue;
3, September 10th - October 10th, 20XX: Exhibitors' exhibitions, each need to participate in the agreement
Signed, the completion of the relevant procedures of the exhibition;
4. September 10th - October 10th, 20XX: Invitation letter and office for government leaders and relevant units
Approved for business, fire, municipal, advertising, etc.;
4, October 11th - October 17th, 20XX: posters, outdoor banners;
5. From October 13th to October 17th, 20XX: 5,000 publicity vehicles and gifts;
6. October 8th - October 17th, 20XX: TV station advertisements and newsletters will be placed 3 times;
7. October 16th - October 17th, 20XX: Exhibition of exhibitors' booths; exhibition
The layout of the advertisements in the non-exhibition area of the venue; the traffic, safety and other work during the exhibition; the site of the organizing committee
Organize personnel to supervise, coordinate and inspect the exhibition site of the exhibition venue;
8. October 18-19, 20XX: organize the exhibition and organize the exhibition activities;
9. October 20, 20XX: Dismantling and on-site cleaning of the booth at the exhibition;
Seventeen, the composition of the organizing committee
1. Leaders of the exhibition organization:
☆ Chief Conductor:
☆ Deputy Chief Commander:
Responsibilities: Formulate the exhibition plan and plan preparation for the entire exhibition;
2. Housing Exhibition Organizer:
☆ Conference Group: Responsibilities: organization, planning, coordination and coordination of exhibition activities; exhibitors entering and opening arrangements, responsible for inviting city leaders and organizations of exhibitors;
☆ Publicity group: external publicity, review of advertising slogan slogan, production and distribution of leaflets, organization and reception of news media;
☆ 安保組：展會安保預案的制定，展會次序、安全及通道的維護及展會防火、防盜、放損、防暴的維護等工作;
十八、展區規劃
十九、相關費用
篇四：房展策劃方案
一、參展目的
為浙江商品城的開盤奠定良好的市場基礎。 1 前期預熱.
必須經過預熱期進行各種形式的宣傳, 浙江商品城將於4 月28 日開盤。為保證其開盤預期的" 熱銷" 效果. 使得項目具有相當的知名度與美譽度, 從而使本項目得到廣泛的市場認知、認同, 使項目迅速實現成功銷售。
獨樹一幟的參展方式給到會人員留下深刻的印象。 2 浙江商品城首次公開亮相.
必須在參展形式上與其他樓盤有所差別, 本次房展會吸引了眾多的樓盤參展。若希望在眾多的樓盤中脫穎而出. 才能夠通過本次房展會, 迅速有效地建立本項目的良好形象, 為之後的開盤熱銷奠定基礎。
二、參展亮點
以商品交易的參展形式展現產品的最大特色。 摒棄原有的純粹樓盤形象展示做法.
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