Public relations plan

Part 1: Planning plan for public relations activities of a real estate company

One. purpose:

Attracting the "May 1 holiday" to buy a house flow, gathering popularity; promoting emotional exchanges between signed customers and their communities, forming a word-of-mouth effect to drive potential consumers around the owners; enhancing the attention of the outside world to Green, reputation And the community brand image, pulling the next sale.

two. time:

1. Advertising promotion time is tentatively scheduled for mid-to-late April

2. The time of the event is tentatively scheduled for the "May 1st holiday" period.

three. Object:

1. For those who are preparing to buy in Jiangbei, the “*** Real Estate Company” variety garden activity as the incentive and speculation focus, set up a “view through train” in the key sales areas, induce buyers to come to the exhibition, see the house

2. For the contracted owners as the target, the "**** charm" as the main line, interspersed with "*****Green Cup. Owners' Association" and other forms to promote the relationship between the contracted customers and their communities Exchange, improve their goodwill, satisfaction, and form a word-of-mouth effect to promote sales.

four. The focus of the appeal:

1. Performance appeal: all-sunshine type, greening, property management, community culture.

2.SP appeal: preferential policies.

Fives. Advertising performance:

1. The newspaper version of the color draft, release event information, highlighting the community greening and community culture construction, to distinguish other forms of real estate promotion, to give buyers a more vivid impression, while dark and "sunshine oasis, healthy life" theme.

2.POP: cloth flag, poster, promotional materials, lottery box, banner.

six. Activities:

1. "The charm of Green Spring in the South" variety event

May 1

The opening ceremony of "The Charm of Green Spring in the South", "Fashion Fashion Show", "Bonsai, Root Sculpture, Flower Show",

"Southern Green Cup. Owners' Association" opening ceremony, archery competition.

May 2

"Bowl bonsai, root carving, flower exhibition", "underwear show", "Southern Green Cup. Owners' Club" billiards competition.

May 3

"Bonsai, root carving, flower exhibition", "Southern Green Cup. Owners' Association" "landlord" competition. "Interior Decoration Knowledge Lecture".

May 4th

"Bonsai, root carving, flower exhibition", "Southern Green Cup. Owners' Association" "Arch Pig" competition. "Interior Decoration Knowledge Lecture".

May 5th

"Bamboo, root carving, flower exhibition", "Southern Green Cup. Owners' Association" "Mahjong" competition. "Interior Decoration Knowledge Lecture".

May 6th

"Bonsai, root carving, flower exhibition", "Southern Green Cup. Owners' Association" "Children's Painting" competition.

May 7

The closing ceremony of "The Charm of Green Spring in the South", award ceremony.

Remarks: Consider the weather and the owner's long vacation arrangements, and increase the indoor activities as much as possible in the activity organization.

“Fashion Fashion Show”, “Underwear Show”, “Bonsai, Root Carving, Flower Show”, “Renovation Knowledge Lecture”. Also pay attention to increase the audience to participate in the awards to create an atmosphere.

2. Reasons for the event selection: 1 "The Southern Green Spring Charm" series of variety activities, with "May 1 holiday" as the implementation period, with "fashion fashion show", "bonsai, root carving, flower exhibition", "underwear show" to gather popularity To drive passenger traffic. The form is relatively new, and there is no psychological resistance to sales. It is estimated that during the spring holiday period, it can attract the attention of the outside world, especially the buyers. At the same time, organize the owners' activities by means of “Southern Green Cup. Owners’ Association” and “Interior Decoration Knowledge Series Lecture”. It highlights the community greening and community culture construction, and can enhance the brand image of the community in the minds of buyers; at the same time, it is the theme of “Sunshine Oasis, Healthy Life”. The purpose of the activity is not only to let the owners have a platform for self-entertainment, but more importantly, to allow prospective customers and buyers to feel the atmosphere, identify and participate in the Southern Green Community to achieve sales.

3. In the on-site sales to increase or highlight limited time purchases, to promote consumer housing, then this event is an excellent information release platform.

4. “Looking at the through train” is located in key sales areas such as Jiefangbei and Guanyin Bridge to attract target customers.

Seven. Activity effect is expected:

Eight. Budget allocation:


Part 2: Planning Program for Public Relations Activities of the College of Liberal Arts of Liaoning University

[Foreword]

At the request of the College of Liberal Arts of Liaoning University, we formed a five-person planning team to carry out this planning activity. This plan seeks to change or partially change the traditional concepts of the public and ordinary college students to the liberal arts through a series of public relations activities, and greatly increase the social exposure of the liberal arts college.

【research analysis】

We do a simple SWOT analysis of the Liao University of Arts and Sciences:

Advantage:

The College of Liberal Arts of Liaoning University has three departments: Chinese Language and Literature, Journalism, and Advertising. It has three undergraduate majors: Chinese Language and Literature, Journalism, and Advertising. The department is simple and precise, and the teachers are strong and concentrated. In particular, the establishment of advertising studies, the anti-normal colleges in the economics colleges to open advertising majors, highlighting the characteristics.

Weakness:

The College of Liberal Arts of Liaoning University has had several problems in its operation. The first problem is the employment problem. Many students are not confident in employment after graduation. The employment direction after graduation is vague. Secondly, the social awareness of the liberal arts college is not high enough, and the social contact is not enough. Finally, some phenomenon of school decline has occurred.

opportunity:

The College of Liberal Arts of Liaoning University has always maintained a free style of study. The activities of the colleges and universities are active, and the activities of the student unions are active. At the same time, there are a group of enthusiastic college students and versatile college students.

Threat:

The liberal arts college continues the traditional management operation and is at risk of being marginalized by society. It is very likely that a group of college students who are capable of killing dragons will be trained.

Ordinary rough public relations activities are often counterproductive. It is a famous hospital to get a few famous so-called "celebrities" to toss it. Even if it is, it is also a "famous hospital."

In summary, it is necessary for Liao University of Liberal Arts to launch a series of theme public relations planning activities to consolidate the advantages to make up for the disadvantages.

[target strategy]

1. Clear goals

First of all, who are we doing for public relations planning? Well, many times, others can only believe in half. So everyone knows that we are doing public relations planning for the College of Liberal Arts of Liaoning University. This is true.

Ok, let's first take a look at the College of Liberal Arts of Liaoning University.

"Liaoning University College of Liberal Arts has three departments: Chinese Language and Literature, Journalism, and Advertising. There are three undergraduate majors in Chinese Language and Literature, Journalism, and Advertising."

"A good word, a whisper, a beautiful hand, a refined." - from the dean's quotation

Through the introduction of imagery and abstraction, you may have deepened your understanding of the liberal arts college. In my opinion, the so-called liberal arts college is better to say that it is a "human college." If you have to add a qualifier, I believe it is a "literary college." Don't think that I am building up the text, we are the "literary college", not the "dead college", not the "mad school", not the "madman college", nor the "little college".

So I boldly focused my attention on public relations planning on the "literati."

2. Strategic analysis

After a heated and lengthy discussion by our team members, we finally set the theme of this public relations event as “rendering”. The College of Liberal Arts has never been a college that is eager for quick success, so this public relations activity can not be quick success. We designed and planned this one-year program of activities, and the entire event will be divided into two major parts: “color dyeing” and “light dyeing”. No matter which part of the activity, the posture we have to pose must be to infect people and trigger good associations, not a cultural bombing gesture, at least not to make people associate in this respect.

There is no strict time distinction between "color dyeing" and "light dyeing". The so-called "color dyeing" refers to short-term thematic activities carried out at specific time periods. These activities are short-lived, but they are required to have great influence. While “light dyeing” focuses on a long-term uninterrupted activity, this activity is slightly inferior in terms of short-term immediate effects, but the link of the entire public relations activity has a long-term and profound significance for improving the social image of the liberal arts college.

[Media Strategy]

1. Select the medium:

TV Media CCTV Education Channel Liaoning TV Station

Paper Media "China Youth Daily", "University Weekly", "Liaoshen Evening News"

2. Media budget:



The estimated budget expenditure is about 700,000, of which media expenditure is about 300,000, accounting for 42.9% of the budget of this series; among them, TV media is the mainstay, supplemented by paper media; Liaoning is the mainstay, supplemented by the whole country.

[Specific activities]

1. "Color dyeing" activities

Activity one:

1. Introducing the "New Literati Style" series

[Creative Specifications]

In many cases, our creative ideas have been misunderstood. We believe that the so-called innovation is to abandon the old and new, and that only in this way can we be creative. In fact, "integration" is the best way to shape ideas.

The creative idea of ​​this event comes from the classic and vivid quotes of “a good word, a slogan, a beautiful hand, and a refined style”. This sentence is not so much a demonstration of the spirit of the people in the courtyard, but rather a good wish and expectation from the president. In combination with this sentence, we have connected the often organized but very fragmented activities of the college to form the “New Literati Style” series of activities. Through the multi-thinking series of activities in the short term, it causes social public opinion and attracts social attention. At the same time, it stimulates students' enthusiasm for learning, taps their potential, and clarifies their goals.

[activity plan]

1. The activity was advocated by the leaders of the college. I hope that everyone will continue to carry forward the humanistic spirit of the College of Literature, “a good word, a slogan, a beautiful hand, and a refined style” to mobilize this event.

2. The activity consists of four sections: “a good word”, “a whispered language”, “one-handed beauty” and “one-of-a-kind”. Ingeniously using such a way to carry out the cultural literacy and moral cultivation of the college students in the college. Comparison and presentation of social practice capabilities.

3. Participants are required to register at the designated place of the college within the specified time limit and are not required to be students of the department.

4. This activity began to be registered on May 10, 20XX. During the registration period, the publicity activities were carried out without interruption, and publicity was carried out in the school and in the society.

5. The content of the event is divided into four parts, namely “Calligraphy Exhibition”, “Defense Competition”, “Essay Competition” and “Liaoguang Glimpography Photography Exhibition”. The four events are launched at the same time, but they need to be slightly staggered at specific times so that versatile students can participate in multiple activities at the same time. And the activities need to adopt the method of “slowly and tightly” in time, and give everyone enough preparation time in the early stage of the activity.

[The specific time]

1. The event lasts for one month and ends from May 10th to June 10th.

2. The first stage of the event, leadership advocacy and media publicity, for a period of 3 days

3. In the second stage of the event, the defense competition was launched. Since May 14th, 16 teams have been initially drafted to select the top 4 in the knockout mode. It lasts for 4 days. At the same time, the mobilization and acceptance of the other three activities will be strengthened. Public opinion main direction In the promotion and mobilization of the last three activities, the debate competition does not need to be tracked, but it must be involved.

4. The third phase of the activity, the intermediate phase of the activity. A phased outcome report and a summary of experience are required. This period of time is a buffer period of one week. The most important thing during this time is the spread of the mass media. It is necessary to continuously follow up and report to let people know that the activities are still going on and the expectations of this event are getting higher and higher. It is important not to let the public lose their enthusiasm or even think that the event is over. At this stage, the busy figure of college students is expressed in the form of tidbits, showing the full cultural enthusiasm and rich university life of the students of the College of Literature. At the same time, it will display the works of sea selection and conduct a personal rating activity for the public.

5. The fourth phase of the event, the harvest period. This stage is the focus of this event. It is necessary to use the mass media to conduct comprehensive and multi-channel tracking reports. According to the high-scoring works harvested in the previous stage and the four selected debate teams, the activities were carried out in order.

6. The fifth stage of the event, the end of the beam. After the last activity is completed, it is necessary to properly carry out interactive activities with the society. These include: “High School Students Imitation Show”, “Celebrity Competition”, “High School Student Signature Activities”, “College Students and High School Students Exchange Roles” and other activities. Strive to be novel and unique, catch people's eyes.

[budget]

The total budget of this event is about 150,000. Among them, media expenditure is 100,000, accounting for 60%; activity expenditure is 40,000, and preliminary expenditure is 10,000.

[effect evaluation]

Through this activity, we will enrich the after-school life of college students, give the contemporary college students the platform to show their talents, and at the same time, use a variety of mass media to show the new literati of the liberal arts college to the society, and improve the status of the liberal arts college in the public heart, especially for the target audience. Impressed.


Chapter 3: Beverage companies

In addition to doing strategic services for a food company in Henan, the author once heard a friend telling the author whether it can be a new beverage named after the word “WN”, and the company has obtained the trademark certificate issued by the State Administration of Trademarks. . At first, when I heard the brand name, the author felt that I had heard it. I thought carefully that it was originally a promotional slogan for a service company in China. When I saw the brand, the author touched a lot and was surprised. The company’s keen business vision was inevitable, and it successfully registered 32 types of beverage products in the trademark category.

Nowadays, on the occasion of the May 1st, the beverage market, the earthquake in the sand field, and the smoke filled the air, quietly kicked off the prelude of product sales. Not to mention whether the company can successfully launch the product as scheduled, for the moment, the author believes that the company is facing a good marketing opportunity.

At present, the weather is getting hotter and hotter, and the college entrance examination is coming soon. From time to time, newspapers and other media have seen special reports on the college entrance examination. The author believes that in the current event marketing, with the current hot topics and events closely combined to enhance the brand's influence, how to quickly establish the reputation of the industry brand, reverse the consumer's concept from the invisible slogan to the tangible product transformation And cognition is a good opportunity for the company to quickly enter the market. If the company uses the college entrance examination, a nationally concerned event and hot topic, to carry out brand building and marketing, it will be able to quickly launch the brand influence of the product in the regional market. The following is an explanation of some strategies for the event marketing activities of the brand during the college entrance examination with the help of the college entrance examination.

First, the origin of planning:

A successful person said that life is like climbing, and even a small step up is a new height - WN. Combine your feelings and understanding, and write an article with the title "WN". The style is not limited - this is the topic of the college entrance examination composition in Liaoning Province in 20XX. Once the proposition was published, it quickly caused strong repercussions and concerns in all walks of life, and it is now a household name.

Many candidates who took the college entrance examination in the past frankly said: After seeing this proposition, I suddenly thought of a lot. I think that many successful people who work hard and strive to have a spirit of self-improvement and self-confidence;

People in the education industry generally believe that many of the current high-level exam questions are related to motivation. It can be seen that the education department advocates the desire of students to stand on their own feet. Writing such an essay is beneficial to the growth of students.

It can be said that the appearance of the "WN" as the college entrance examination proposition fully demonstrates the ardent expectations of the Chinese people for their own youth, especially for the youth of the younger generation, who have dreams and bravely pursued! And we also fully believe that the students who participated in the college entrance examination, in the face of these two words, the heart is embarrassing, the emotions are rich, the spirit is energetic, the pen and ink is strong, because it is because of "WN" The most realistic interpretation of the two words and their voices and emotions. The expression of these voices and the expression of emotions are exactly the same as the cultural connotations advocated by WN brand drinks.

“WN” embodies a spirit of self-confidence.

"WN" means that everyone has their own opportunities, believe in the power of action, and believe that they have the possibility of unlimited development!

"WN" means the mentality and self-confidence of never giving up; the "WN" of the strong is the power of China today!

"WN", as a personality and quality, has become a mainstream.

"WN" is a spirit!

"WN" is a brand!

“WN” is a bottle of confident drink!

The ingenious integration of these cultural connotations, for the promotion and promotion of WN drinks, provides an excellent opportunity, because: 20XX college entrance examination is just around the corner, test confidence - WN! This is not only the hope of the parents, the voice of the students, but also the expectations of WN Industry. Thus, in the WN brand of drinks - a bottle of confident drinks in Zhengzhou took the lead in the market, the mainstream newspaper industry in the province, launched a "drinking out of the spirit, test confidence - WN" as the theme In the green city 10,000 students cheering, serving the college entrance examination candidates and parents of the large-scale public relations gift activities, the concept is clear, and the trend is released.

Second, the purpose:

Through the implementation of this activity, the WN beverages were fully listed in the Zhengzhou market, and the first round of pre-public relations publicity campaign was carried out to reverse the concept transformation of the WN brand from all walks of life, forming a preliminary brand memory – WN, not just a slogan, but also A bottle of confident drinks enhances the image of the WN brand, initially shaping the corporate image of WN's focus on social welfare, and creating a good market foundation for the attention, goodwill, and purchase or cooperation intentions of consumers, media, and industry. .

Third, the goal:

1. Enhance the overall brand image of WN and improve the visibility and reputation of WN drinks;

2. Cultivate the first batch of potential target consumer groups of students, parents and other consumer groups;

3. Produce the effect of news public opinion, attract media attention and report, and then generate strong repercussions in all walks of life.

4. Cooperate with Zhengzhou market after June product market, channel construction and customer development.

Fourth, the theme:

"Drink" out of spirit, test confidence - WN!

WN Industry cheers for the green city 10,000 students!

V. Ways:

Actively united with a mainstream media in the province, the media will organize the relevant government departments, medical units, and bus companies to form a “high school entrance gas station” to facilitate the candidates and parents during the college entrance examination.

Sixth, the concept:

According to the distribution of test sites in each district of Zhengzhou, each test center is set up with a “high school entrance gas station”. Each site is equipped with about three relevant functional service personnel, responsible for the free distribution of summer medicine, mineral water and test take-up tools. . In addition to the main functional personnel, such as: medical personnel from medical students, other recruiting service volunteers from the school.

It is initially estimated that Zhengzhou needs to set up 15 “galactic gas stations”.

One week before the event, a mainstream newspaper media was launched to open a special edition of the college entrance examination guide. The candidates were provided with pre-examination, examination, post-examination consultation and dynamic reference service. It is expected to start a week, one issue per day, and the first edition. “The exclusive sponsorship of 'WN'” is to hold the words, and the layout takes up the area of ​​the fence. At the same time, in conjunction with a mainstream newspaper media, the "College Entrance Gas Station" related items were collected to collect cooperation units, attracting free sponsorship, borrowing social resources, and serving the society.

After the event, a press release will be published in the newspaper media layout to reward the merchant.

Within one week of the college entrance examination, the cooperative newspaper media conducted news tracking and reporting on the event, interspersed with the merchants or brands participating in the event.

The relevant departments of the education department of the United City issued notices of activities and sought government support and resources for the greatest extent.

Seven, the content:

◆ Emergency items: provide water, summer medicine, examination tools, umbrellas, etc.;

◆ Mobile publicity display: printing cultural shirts with paper logos and paper visors, and distributing them to the service providers. During the event, the service providers are required to wear them in a uniform manner, and the mobile communication effect;

◆ Provide summer sunshade: make a parasol that reflects the company logo, which is convenient for parents who accompany the candidates' examinations;

◆The title of the college entrance examination guide: provide relevant examination consultation and dynamics, imperceptibly affect the part of the consumer groups, and cultivate potential consumer objects;

Eight, strategy combination:

1. Media combination: Mainly engaged in a mainstream newspaper media, supplemented by other media, tracking and reporting activities throughout the event. An article of cooperation between the two parties will be published one week before the event and after the event. Seven days before and after the event, the company’s exclusive title sponsorship was published in seven articles. At the same time, during the event, our company released two hard advertisements on a paid basis and interspersed the information of the recruiting personnel into the hard advertisements.

2. Market cooperation: First, determine the market development plan and channel incentive policy of Zhengzhou market one week before the event; second, seek and identify two dealers or distributors with university terminal networks, and initially complete relevant terminals near the test center. The outlets of the outlets work to ensure that candidates or parents buy or see the company’s production nearby.

The appearance of the product; third, the completion of the shop in the Zhengzhou other outlets within half a month after the end of the activity.

3. Research and cooperation: In order to increase the effect of stereoscopic communication and the effect of centralized communication, during the activity period, around the development of beverages, design questionnaires, in-depth demonstration of the feasibility of the next phase of beverage development, and carry out one-on-one research activities. .

9. Cost budget:

There are four main costs: one is the cost of the gift product; the second is the cost of hard advertising; the third is the channel support fee. As the overall activities need to be further refined, the specific cost breakdown is attached. The fourth is related to promotional materials, such as: cultural shirts, paper sun hats, umbrellas printing costs. The initial investment in the overall activity of the beverage party was estimated to be less than 150,000 yuan.

Ten, resource matching:

1. Complete the determination of the company's product development ideas in the next stage;

2, the product ensures that the first round of the mass production and product market will be completed before the end of June;

3. Ensure that the company team is in place by the end of May to ensure that the main functional personnel are in place and complete internal training;

4, to ensure the preparation of the pre-team formation, market investigation, research and development of product research and improvement, and other related personnel.

XI. Effect prediction:

If the above-mentioned resource matching conditions are fully in place, we fully believe that through the integration of event marketing and news dissemination, we will be able to quickly realize the popularity and image enhancement of WN beverages through the promotion of the dual-swords promotion model, and to promote the market in the second half of the year. A good brand foundation.

XI. Activity implementation schedule


Part 4: Campus public relations activities planning program

Public relations planning copywriting, also known as "public relations special event planning book", is a work that must be done before public relations practice activities. A curated copy of the work theory that shows what action must be taken to achieve the desired result. Theory determines the choice of tactics, guides the specific work practice process, and is a guide to public relations practice activities. The public relations planning copy is one of the most commonly used copywriting in public relations practice, and it is also the content of the key assessment of the "intermediate skills" of the national professional qualifications of public relations personnel. Learning to write a public relations plan copy is a basic skill that a qualified public relations officer must possess.

The contents of the public relations planning copy mainly include the following ten aspects:

Title

A complete PR planning copy must have a headline that will make it clear that this is an event plan book rather than a work summary or assessment report.

The title can be directly written as "xx company xx event plan book", or a word indicating the theme of an event can be used as the main title, and the "xx company xx event plan book" is listed as a subtitle.

The title should be easy to understand.

2. Foreword

Also called background introduction. This is a brief introduction to the background of the organization of the draft. Because the planning, organization and implementation of any public relations activities of social organizations are not for no reason, and have their specific background and needs. Only by clarifying this background and needs can we introduce the specific planning content behind it, and also explain the urgency and significance of holding this event. Breaking away from a certain background of the event will make the planning content make people look bad.

The preface should be written in a concise and concise manner.

Investigation and analysis

Public relations planning is based on investigation and analysis. Investigation and analysis is the preliminary work of public relations activities planning. The investigation and analysis mainly analyzes the image of the organization. It can analyze the advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

The investigation and analysis should pay attention to the representativeness of the respondents, the applicability of the survey methods, the scientificity of the survey methods, the authenticity and comprehensiveness of the data collection, and the reliability of the analysis conclusions.

Target strategy

In order to improve the effectiveness of public relations activities, public relations objectives must be established. The target classification should be selected according to the specific situation of the organization, such as dividing the target into the overall goal and the sub-goal, the long-term goal, the phase goal, and the specific goal. .

The target strategy mainly considers whether the set goals meet the development strategy of the social organization, whether it meets the positioning requirements of the organization image, whether it meets the needs of the public, whether it meets the social culture and its development needs, and whether it addresses the problems of the organization.

Five. Creative description

Creativity is the key to the success of public relations activities. Creativity is a kind of creative thinking activity conducted by public relations personnel according to the conclusions of the survey, the image characteristics of social organizations and the needs of the public. It is the finishing touch in the planning of the entire public relations activities. A creative public relations plan can attract and infect the public and make public relations communication work well.

Creative content includes:

1. The theme of the event.

2. Activity name and project.

3. Slogan.

4. Propaganda works, etc.

The theme of the event should be novel, unique and individual, with a sense of purpose and appeal.

6. Media Strategy

The process of public relations activities is the process of information dissemination and two-way communication between the organization and the public. Therefore, the correct choice of the media is an important part of the success of the event.

The choice of media should be targeted, feasible and effective.

7. Activity plan

The activity plan is a guide to specific activities. Activity plans should be developed separately for each activity item.

Activity plans must be thorough, operational, and specific.

VIII. Budget

The correct budget is a guarantee of implementation activities.

The budget should be reasonable, comprehensive and leave room for development.

IX. Effect evaluation

A correct assessment of the effectiveness of this activity will help organizations understand the extent of public relations programs, measure the actual effects of public relations activities, mobilize the enthusiasm of public relations personnel, and provide new information for the next round of public relations work.

The effect evaluation should be based on the goal, seek truth from facts, and give a way to evaluate the effect.

Ten. Signature

The final copy must be stated:

1. The name of the planner. The name of the public relations company, public relations department or planner.

2. Planning book writing time. x years x months x days.


Part 5: Public Relations Activity Planning

Planning materials:

For helping poor students: 80% of students are willing to help poor students, and 20% of students take an indifferent attitude, no one is unwilling.

Helping poor students with ways in which students can conduct activities in schools: All students believe that certain activities should be taken to help poor students.

Students' attitude towards work-study: 95% of students support work-study. They believe that doing part-time jobs can improve their ability as long as they do not affect their studies. 5% of students have an indifferent attitude, and they believe that students should still focus on their studies.

For a clothing store in the school: 30% of the students think that the ratio of male to female is 6:4; 50% of the students do not care; another 20% of the students disagree.

Attached to the clothing store with items: I hope to have sportswear, sports shoes, backpacks and headwear.

In the activities of corporate sponsored schools: 70% of students can accept this form, 30% of students do not care, but from the perspective of event organizers, they need corporate sponsorship, but also want to increase sponsorship.

In the clothing dress look: 85% of students usually like to wear jeans, casual wear, 10% of students usually like to wear sportswear, 5% of students usually like to wear formal wear.

For what kind of things you usually use to decorate yourself: all students have a backpack, and female students like to decorate themselves with head ornaments.

Students usually think about advertising: 70% of students are influenced by TV commercials, and 30% of students are influenced by newspapers and magazines.

The clothing brands popular with college students are: Zuo Dannuo, Benny Road, Yichun, Adidas, NIKE.

The price in their minds is between 80-150 yuan.

Contemporary college students are increasingly favored for their pursuit of high-grade, personalized and casual clothing. However, college students, like any consumer group, do not become mature consumers because they are college students. They are equally or more susceptible to various advertising behaviors. Therefore, successful advertising and public relations activities are necessary.

In order to ensure continuity of all publicity activities, we adopt a combination of style, content and content in the three aspects of style, art and life.

In order to ensure that all of our promotional activities are around the company's intended purpose, we do not deviate from the theme every time we promote.

Theme: youth, fashion, creation.

Activity items:

First, the campus welcomes the new, warm service - "xxx" volunteer service, "advocate civilization, tree school wind" activities

Second, display image, perfect life - campus personal image design contest

Third, show youth, show self - choose brand image spokesperson activities

Fourth, dream round T, beautiful body - fashion show

Five, the war of words, the performance of self - "xxx" Cup faculty debate

Sixth, stimulating youth, advertised personality - "xxx" cup singing, dance, master of ceremonies

Seven, the game is in full swing, full of pride - "xxx" Cup campus ball game

Eight, stimulating life, all the obvious - "xxx" Cup campus animation, comics, fashion design contest

Media support:

Banner: Hanging on the main roads of the campus and inside and outside the venue.

Beautiful posters: posted in all major places on campus.

Flyer: Distribute on campus.

Bunting: Hanging on both sides of the school road and inside and outside the event.

Display stand: display products and brand image.

Bookmarks: Long-term advertising campaigns for students.

Campus Radio: Event promotion.

Campus website: Conducting vigorous publicity activities, BBS announced the progress of the event and related questions.

School-level newspapers and periodicals: Highlights and highlights of the event.

Dormitory downstairs blackboard: writing activity notice.