TV program planning
Part 1: Interview Growth Hotline TV Program Planning
Program type: psychological counseling, service class
Duration of the show: 30 minutes
The date the program is scheduled to be broadcast:
Program cataloging
First, the overall program of the program
Second, the program form plan
Third, the column organization plan
Fourth, the program operation plan
The first part of the plan is elaborated
Program background
In accordance with the State Council's opinions on strengthening and improving the ideological and moral construction of minors, the recording site of the program was moved into the campus, and the school leaders, experts and related topics were contacted by hotline consultation and on-site discussion. The problems and confusions encountered in study and life, as well as some common phenomena that are of concern to all of us in today's minors, are analyzed and provided. Finally, through the program carrier, the solution to the problem is the reason for the planning of this program.
Brief description of program form
This program is based on the "Opinions of the Central Committee of the Communist Party of China and the State Council on Further Strengthening and Improving the Ideological and Moral Construction of Minors". It selects typical problems and common phenomena found in the group of minors, using location connections, online interaction, The newsletter participates in various forms and discussions with field experts, school representatives, parents, and teachers at the recording site to discuss problems, analyze problems, and find solutions to problems.
The program emphasizes the integration of discussion topics, guest opinions and off-site hotlines. It does not rigidly design independent columns, but it is selected from analysis, testing, discussion, case, and diversified interaction within 30 minutes. Analyze the problem and discuss it together with the guests and the audience on and off the field to find a solution to the problem.
This column emphasizes the interaction between the scene and the network from the form, and emphasizes the sense of presence and progress when broadcasting. The style of the style will highlight the characteristics of peace, intimacy, wisdom, rationality and analysis. This form emphasizes the way the hotline participates, enhancing the viewer's sense of instant participation in the show. At the same time, during the recording of the program, it can be displayed in conjunction with the activities related to the school where the recording site is located, enhance the appreciation and practicability of the overall program, and display the campus style in combination with the program content.
Program concept
Analyze and provide
The so-called analysis is based on some typical problems that minors have in their study and life, or some phenomena discovered by teachers and parents in the group of minors. The case-by-case analysis is used to explore the problem; It is based on the analysis that ultimately provides a scientifically viable solution.
Practically characterized
Each episode is analyzed on the subject of a topic and finally the experts provide a clear, realistic and actionable solution, which changes the majority of the current talk show and talks about a topic in general, and ultimately has no effect. The phenomenon highlights the practicality and service of the program. The program uses a peer-to-peer approach to the analysis of specific issues, using the role of the media to provide advice and solutions to typical problems in a typical environment.
Customer group positioning
This program is based on the popular customer group positioning, mainly facing a large number of minors and their parents and teachers.
Many people who care about the growth of minors.
The program analyzes, discusses and ultimately provides solutions to the problems of the typical problems and common phenomena in the group of minors. The content of the program is closely related to the lives of the people. Everyone is concerned about the hot issues in the process of growing up children. It can enable viewers to generate psychological mapping and resonance in the comparison, and has a broad customer base.
The popularization of this column is in line with the characteristics of TV media as a mass communication tool, which is conducive to the advantages of TV media, and also meets the broad basic characteristics of service audiences.
Program exclusivity analysis
content
The program uses "analysis and provision" as its own purpose, and the content is aimed at the ordinary people.
Analyze the problems encountered in the process of educating one's own children and the behaviors in the process of growing up the child, and provide solutions. This hotline-oriented content for ordinary people has no similar programs in Shanxi.
form
From the morphological point of view, the hotline is used as the form factor of the structure of the program. In the program design, various TV elements such as survey analysis, location film, live interactive discussion, and related topic information are added with the change of the content, which is enhanced. Authoritative and visual.
Interactivity
The show will interact with the web and print media throughout the show. In this program, interaction is no longer an optional part, but an indispensable factor in the program. In the pre-preparation stage, topics will be collected and published through the Internet and print media, and thematic discussions will be formed on the relevant media to provide ideas for the program.
Webcast
During the recording process, live webcasts will be conducted, and instant communication with netizens will be available at any time. Internet users can directly ask questions from experts, make suggestions to consultants, or participate in online surveys. The process of analysis, provision, and consultation will let the audience know at the first time, and participate in the newsletter and hotline in time.
The second part of the program form
Program Title
Growth Hotline
Advantages: “Growth” highlights the purpose of the program and the group of visitors, and is easy to attract viewers' attention; the hotline indicates the form of the program and can be generated by the audience.
Participation in interest.
Disadvantages: the name is relatively straightforward
Alternative Names: "Those Flowers", "Communication", "Moral Education Classroom", "I Experience My Growth", "I have a contract with success"
"Youth Collection", "Teaching for Moral Education", "Growing Pairs"
Structural form design
Overall form:
The basic morphological feature of the "Growth Hotline" column is the "connection" synchronized with the program process, including on-site discussions.
Mobile phone newsletter participation, print media and network synchronization release, live webcast, screen connection and other interactive methods.
Recording live form
Set up a recording site on a certain campus
Recording site design features:
Warm colors are the keynote of color, reflecting care and affection. The styling elements are modern
Transparent partition two functional areas
The main scenic area design emphasizes the equal exchange of people
Large screen access to the off-site connection
Set specific props with a certain avant-garde and technological content, such as: removable notebook touch screen
Main scenic spot setting
Student representative
1 parent representative
2 expert advisors
Host 1
Structure description:
Example topic: Do you meet on the road?
Background:
Things happen on the way to school
There must be students in the crowd
"If you are on the road, you will be crowded in to see it?" Recently, the reporter spent more than a week on the ring road and the narrower ordinary street car crash, rear-end or pedestrian and Vehicle disputes and other incidents that caused passers-by to watch were observed. As a result, as long as it occurred during the peak hours of school, the 100% of the onlookers participated. At 5:30 pm, a minor accident involving two vehicles was carried out on Taoyuan South Road. Soon, some passers-by were busy, and there were as many as twenty or thirty people on the scene. At this time, it was the time for China to go to school. Several primary and middle school students waiting for the bus at the bus stop smirked and surrounded, and some students who passed through the pedestrian road also participated in the crowd. At this time, the flow of bicycles and cars on the road was quite large. Some cars passed by a few centimeters behind the onlookers. It was quite dangerous. The public vehicles were also affected. They could only stop at the places where they did not arrive at the station, which intensified the road. More serious congestion.
There is also a passive onlooker. At about 5 pm on the other day, on the pedestrian road near the Yanxing Building, two hawkers fought for the “site”. Many people gathered around the “following the crowd” and the reporter saw a few A parent bicycle is also in the back seat with children.
Structure style description:
Opening
1. Advertising, standard, title
2. This issue is a preview of the content - will you be on the road?
3. Promotional film
4. Title
5. W--
The host and guests played and sat down.
Moderator's opening remarks
The host introduced the composition of the guests in this issue.
6. The moderator announced the online live broadcast address as well as the audience hotline and mobile phone newsletter participation.
The host asked everyone to watch the big screen and tell the topic of this program.
7. Student representatives speak:
a: Whenever students see the road, people want to know what they are doing.
b: Whenever I see the three-story, three-story outside the crowd on the road, I am very curious and want to know what they are looking at. "I also know that onlookers are bad behaviors that affect traffic, but sometimes they can't manage themselves."
c: Classmate: Xiao Hong, 8 years old, said that the “live” on the way to school may be the topic of talking with the students the next day. Sometimes students meet some things on the way to school, and go to school the next day to talk to everyone, she will be very envious, so usually on the way to school when there is "live" to see, she never "missed".
d: The 13-year-old national middle school student Xiaoyi believes that it is an unethical behavior to crowd in the crowd to watch the bustle. If you see someone hurt, you should immediately go to the hospital for treatment; if you see a dispute between the two parties, you should mediate or deal with the relevant departments. In short, you should not be on the lookout. This will cause traffic congestion or conflicts between the two parties. Going in a bad direction.
8. The host opened a newsletter and Internet connection to discuss whether the phenomenon of this kind of onlookers happened to you or your child. Do you think it is necessary to discuss this issue? What do you think is the best solution if you need to discuss it? At the same time, call the recording site to analyze and discuss this topic.
9. The host announced some views from the Internet and the newsletter again triggered live discussions.
10. Finally, the introduction of expert opinions:
If you want your child not to be on the lookout, first of all, parents
11.
Lan Hai, a master of education and psychology at the University of Munich and director of the Beijing Shangyu Education Development Research Center, believes that the participation of young people in the “onlookers” on the road is mostly out of curiosity, and curiosity reflects children’s interest in new things. She said that curiosity and creativity are related to a certain extent, and sometimes adults will encourage children's curiosity. However, as a part of society, children's curiosity should be measured by “degree” to make it an effective and socially responsible curiosity.
Lan Hai said that in fact, many adults' behaviors are also out of curiosity, but they did not leave after seeing what happened. In fact, this kind of behavior has played a guiding role for children to some extent.
Model behavior
In case of emergency, call the police as soon as possible
If it is "hot", you should leave immediately.
Lan Hai said that parents should change their child's habit of "looking on the side" and should start from the following points.
First, let them know that although they are children, they must also assume social responsibility and be responsible to society. Let them know what they should and can do.
Second, there are two situations in which things that trigger their curiosity. One of them is that things that may find the situation need their help, and at this time, what they need to do is to inform the police or emergency personnel as soon as possible. One is to "join the fun", in which case they should leave immediately.
Finally, we have to give the child a correct evaluation. If they are timely and effective in helping those who need help, we should appreciate the child's sense of social responsibility. Similarly, if it is simply “joining the fun”, we should strengthen the child's sense of social responsibility.
12. End
The moderator announced the number of hotlines, mobile phone newsletters and lottery
Thanks to the audience for participating and publishing the lucky draw information
Campus student youth show
Provide a growth hotline and ways to participate in the program
Next issue announcement
package
Subtitle scrolling
Channel guide
ad
Promotional film
Program selection criteria
Typicality: The topic must be the phenomenon and typical problem that is more common in the learning and life of the underage group. It should be a topic that can cause concern and concern to the people.
Closeness: The topic should be close to the lives of the people, or simply the things and topics encountered during the growth of the minors, which can arouse the resonance and attention of most of the audience.
Practicality: The topic must have certain service and practicality. It should be realized through the selection of the topic, and it can provide the audience with solutions that can be used for reference. It can inspire the people to solve the problem when they encounter similar problems in the future.
Attachment: Reference topic
1) Why are children not happy?
2) Do you send a newsletter when the teacher is giving lectures?
3) Is it light and light when you push the door in and out?
4) Will you answer the phone?
5) Does the teacher criticize you for watching the fun?
6) Are you venting today?
7) Are you willing to be the target of your child?
The third part of the program organization
Expert Advisory Group:
Invite relevant leaders and experts to participate in the design and topic discussion and design of the program.
Leading experts constitute:
Program group composition:
The program group consists of three departments: the topic group editorial group production team
The specific personnel are as follows:
The producer is responsible for the overall operation of the program and the daily management responsible for the overall planning of the program.
The editor-in-chief is responsible for the overall planning of the program and the mastery of the program.
2 candidates are responsible for collecting topics and packaging
The director is responsible for the production and editing of the program.
5 people are responsible for the recording of the program and the shooting of the location movie
One person in charge is responsible for the image packaging and program packaging design of the program.
Producer 2 people responsible for program management and recording venues, audience implementation
The fourth part of the program operation plan
There are four stages in the program run.
Program planning and evaluation research phase
The program planning team and relevant departments and bureaus conduct sufficient research, evaluation and demonstration on the purpose, framework and content of the program to find an effective combination point. The program planning team will integrate the specific content into the program, and strive to establish a quality awareness, adhere to the high quality unity of ideological, artistic, entertainment and visibility, adhere to high taste, high style, and promote the main theme. Specific program copy.
Program production period
After the approval of Taiwan, the column group was established, the division of labor was carried out, and the production of the program sample and the three-stage program was started. At the same time, the program advertising agency was used for publicity, investment promotion, and the program had relatively stable advertising revenue after the broadcast. Sources of funding.
The column group will subdivide the program structure from the program planning stage to the program production stage. At the same time as making the year-round topic selection plan, the design of the regular special program style will ensure that the program is stable, reliable and easy to operate after the broadcast. Form a modular production mode as soon as possible.
Program review, modification, broadcast stage
The first day of the pre-trial review on the first day of the month, the program listened to the leadership, expert opinions, and then revised the political review, technical review, and according to the comments, the third phase of the program was broadcasted into the library, and entered the next stage of operation. Officially aired on the day of the month.
Program revision, major program design and post-sale feedback feedback stage
The following work will be carried out two months after the broadcast of the program.
According to the viewer ratings and the opinions of relevant department leaders and experts, improve the program content, improve the program quality, design the theme program content, select the live broadcast project, and prepare for the special program according to the timeliness, such as event, disaster, etc.
Chapter 2: TV News Program Planning
This is a professional concept of advocating "smart + diligence + courage = success", encouraging people to analyze themselves with a scientific workplace perspective, and change their professional career inspirational programs with a positive attitude.
This is the most lively "reality show" program, no matter from the content to the form still highlights the "absolute challenge" core concept of the program, its "absolute" is reflected in the well-designed shopping malls on the IQ and EQ contests TV The game's composition of the program has faded down, and it should be regarded as the "documentary show" that is the closest to life and the most protozoic material. Unlike the fictional game reality show, the real business features forge a higher-level reality show.
This is a positive attempt to challenge the bottleneck of professional programs. According to statistics, the story characteristics and suspense performance in a good series of programs have effectively accumulated ratings, and the stable professional program audiences have changed to "professional plus drama" viewers. The "Absolute Challenge" future viewing environment is very good. Breakthrough effect.
This is a useful attempt to integrate marketing of programs.
First, the foothold of the program - "Absolute Challenge" has to make changes
1. Inheriting “reality” to ensure the power of viewing
The career dream of Absolute Challenge is high, but "absolutely true." It covers the most practical content: career opportunities, status, money, social recognition, spiritual desires, so when we reinforce this dream and provide more opportunities for this dream, no one will pay attention. We will strictly maintain the “absolute truth” of the original program: real business participation, real high positions, real candidates, real recruitment results, who will realize this dream, what conditions are needed to realize such a dream? ? How to achieve this dream through practical efforts? These real psychological alignments constitute the strongest source of ratings, which is the biggest difference from other game-like reality shows.
2, strengthen the drama performance to break the mediocrity of the professional program
"Absolute Challenge" entered this year, and the ratings climbed sharply, almost double the rating of last year's ratings. Everyone's efforts won a gratifying basis for the show. At the same time, the level of program production is becoming more and more sophisticated and does not make up for the disadvantages of the program's professionalism. In the survey, we found that the audience is more looking forward to seeing a “real drama” on the weekend. The "Absolute Challenge" series is more like a "city survivor". Each test project includes teamwork, personal contribution, leadership, stress confrontation, etc. The necessary basic factors and drama conflicts in the office, and more complex The character relationship and suspense setting largely cater to the viewing characteristics, and the plot and emotion become the subject of capture. If the workplace represents a business that can represent universal significance, then it is the first commercial image diary. The highest goal of the program is to use the workplace platform to describe the process of realizing the dream of a career, answering the questions that most people may face in the workplace and in life. The core is the fate of professional people. Then, the continuous design like TV drama, The high temptation of suspense, the conflicting execution process, the wonderful relationship of the characters, and the accidental selection and elimination at any time constitute a low threshold for the viewing characteristics of the drama, which creates basic conditions for the substantial increase of ratings, and is aimed at the viewing potential of the program. A forward-looking deep excavation.
3. The exclusive resource platform makes us have to seize such an opportunity to build influence.
Nowadays, many social media and local TV stations have begun to plan the introduction of the American "Apprentice" program, but they have not been able to compete in terms of resources and production methods. After a year and a half of hard work, the "Absolute Challenge" program has become the best and most authoritative and influential human resources program in China. With the support of the channel, it has formed many well-known enterprises, well-known experts and well-known experts. The human resources platform of industry organizations and a wide range of talent groups, in addition to the production process, accumulated a large amount of industry information, professional knowledge reserves and experience in the production of reality TV shows, coupled with the platform advantages of CCTV, naturally become a high-level workplace" The most suitable operating platform for the reality show. However, from the operational point of view, each program will be replaced by a new enterprise, the communication cost is large, the resources of the enterprise are not mined out to the maximum, and the constant change of the enterprise also causes the attention of the audience to drift easily. Waste of resources. Now we must seize the opportunity to build the lasting influence of the first brand of the workplace program on the basis of daily programs.
4. Integrated program broadcast platform opens up integrated marketing model
In the series of programs, the cooperative enterprise is the main element of the program content, and its promotion scale runs through 8 episodes. Although the content of the program will not strengthen the corporate color, such a special form forms a good model for high-end publicity of the enterprise. Therefore, the enterprise It should be the main bearer of program production costs and the sponsor of some advertisements. In addition, the program as a whole is also a good "good product" for integrated marketing. In the process of recording the program, the company must provide as many and large commercial platform resources as possible, and provide realistic high-end positions and treatments, that is, attractive results in the program, which provide a good person for the program operation. The support of property, compared to the asymmetric mode of the company's income in daily programs is better than the program's income, the series can be said to be very good to find the best ratio of each other, so that we can have a sufficient foundation to build the program's ratings. The rate and impact, coupled with additional follow-up ads, give us good profit expectations.
Program content
First, the overall description of the program
Program purpose -
The first level: motivation-based, career change fate. The platform built by the series is the most life-based dream platform. We provide the most tempting opportunities for ordinary people who have the ability and the courage to realize their career dreams, and tap the most touching and inspirational spirit.
The second level: comprehensively interpret the most realistic competition and workplace fighting skills in the modern business community, and enhance people's workplace competitiveness through vivid and classic series of cases.
The third level: documentary drama, recording the real workplace story in the form of “documentary show”, excavating colorful life characteristics.
Program content - 10 job seekers around the high positions of well-known companies, at the request of the boss and the business advisory group, through the sales, marketing, promotion, real estate, advertising, financial and other business case tests and the elimination of each test, Show personal strength, get the final victory, win the position and professional award.
Program goal - to demonstrate the spirit of challenge and to promote the aura of professional dreams.
Column form - The "real person documentary show" series in the real workplace environment, each period is 60 minutes, and 8 episodes are a series.
The name of the column - "Absolute Challenge", emphasizes the realism and competition.
Second, the program architecture concept.
Ten players from different regions, different educational backgrounds and different professional experiences formed two teams, each of which carried out a theme test task. After the task, the failed team eliminated one person, and the eliminated people carried 20,000 yuan with them. The fund is reserved for one of its own team, who becomes the team leader for the next mission; the winning team enjoys the advanced service.
The first episode of 10 people was grandly played. Everyone "breaks the ice" and forms two teams.
The second episode of 10 people consists of 2 teams, 5 teams per team and 1 player eliminated;
The third episode of 9 people, each team 5-4 people, 1 person eliminated;
The fourth episode of 8 people, each team of 4 people, eliminated 1 person;
The fifth episode of 7 people, each team 4-3 people, 1 person eliminated;
The sixth episode of 6 people, each team of 3 people, eliminated 1 person;
The seventh episode of 5 people, each team 3-2 people, 1 person eliminated
The eighth episode of 4 people, each team of 2 people, played a knockout, eliminated two people, and finally decided to fight, and decided one winner.
Basic rule process: team formation - test tasks - - elimination - enjoy the results
The first episode: the battle of honor
This is the beginning of the series. There are many program elements to be released. Everyone is new to the characters in the program and to the TV audience. Then the "ice-breaking" game between players and the TV viewers The "breaking ice" interactive game became the core of the test of this episode. Of course, the indispensable players will appear, the temptation of corporate positions, team composition, etc. will also become an important part of the opening.
Location: Corporate Group Headquarters
Mission: I first arrived
Each contestant arrives in a strange competition environment, there will be different receptions, facing different workplace "breaking ice" small problems, so that the audience is more familiar with the characteristics and personality of the players: such as 60 seconds elevator communication, 30 minutes front desk crisis, Meeting rooms, etc.
Location: Base apartment living room
Mission: Talent Auction
Each contestant will bring a one-minute MV to introduce himself in his original work and living environment. In a concentrated display environment, everyone will select the two favorite people to become the first team leader. The fund is 20,000 yuan. Next, there is a small talent auction. The rest of the people make a 30-second statement to themselves and mark their own price. The two team leaders use the fund to hire and compete for their own players.
Conflict: the gap between the understanding of one's own value and the value in the eyes of others and the gap between vanity
Episode 2: Super Sales
In the mall, the demand for sales capacity is not only reflected in some sales positions, whether it is products or services, knowing how to sell them is an essential skill of the mall, because one of the ubiquitous thinking is to discover and Master the value of the goods and use the difference in value that everyone agrees to gain benefits.
Venue: Houhai Bar Street, Beijing
Mission: Exchange for value
Each group randomly selects 1000 old magazines, and exchanges foreign objects for as much beer as possible in the bar street, and then selects an hour to sell for more sales.
Time: 2 hours preparation + 5 hours to perform +1 hour sales
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
The third episode: traffic benefits
Every business project has its own profit cycle, so we need to constantly discover new projects and earn profit points. The core task of this episode is to find new business projects in a specific environment and win more profits in a valid time. The failed team eliminated one person.
Location: Beijing Wangfujing Pedestrian Street
Mission: Rickshaw Capital
Each group received the Huangbao Team and the 5,000-yuan seed fund from Beijing Hutong Tour. The team was repositioned and operated at Wangfujing Pedestrian Street, and the group with high income won.
Time: 2 hours preparation + 6 hours execution
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 4: Brand Struggle
The brand is like a weapon of the gods. It needs to be polished and needs to be applied. Therefore, in the commercial battlefield, the market planning and execution ability is a must for senior leaders. The core of this episode is to plan a large event for a new service, including event planning, organizational implementation, media application and advertising operations.
Location: Dalian
Mission: Health Ambassador
Each group needs to find a health-related health ambassador for a certain brand of a cosmetics company, establish an effective selection mechanism and implementation plan, and implement it effectively, and then use this ambassador as the main element in the national basketball league competition. Do a 5-minute health promotion interactive event and win the group with the most on-site interactive support.
Time: 2 days to find the ambassador +1 hour live event execution.
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 5: Property value added
Real estate is one of the most prone to high-profit commercial projects. The two teams in this episode will each receive a common housing and high-end apartment in the high-end commercial district, and come up with a reasonable way of doing business to obtain the highest profit within the specified time. .
Location: Beijing CBD Business District
Mission: Property value added
Each group receives a high-end apartment from the housing investor. They must redesign the function of the apartment according to the characteristics of the investor's resources, and effectively renovate it to find a new profit model. highest.
Time: 2 days
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 6: Art Heritage
In the high-level business rules, cultural marketing is always an indispensable means. Understanding and operating art is a must-have business quality in high-level society. Painting exhibitions, fashion PARTYs, and high-level performances are some wonderful practices.
Venue: A well-known art gallery in Shanghai
Mission: Art Value
Each group needs to find and acquire valuable treasures in a village in Shanghai and the suburbs within one day, and need to find a painter, choose his works, discuss cooperation, and find the baby to form an art gallery, please To some social celebrities to buy, a profitable group won, seed fund 10,000 yuan.
Time: 2 days
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 7: Charity Messenger
A successful professional must also be a person who is good for society. This is the economic relationship between a "small self" and "big self" that the workplace is always pursuing. The core test task of this episode is to hold a successful public auction and a successful public performance. In addition to the necessary planning and execution capabilities, the comprehensive grasp of the social characteristics of the business community and personal charisma becomes the main test point and look. point.
Location: A famous auction house in Beijing
Mission: Charity auction
Under the prescribed time and prescribed theme, negotiate with celebrities to get more auction items, organize a large auction reception, and invite celebrities to shoot a public service advertisement for the auction, win more profits, and finally donate all the hope projects.
Time: 2 days
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 8: The winner is king
The real market is far from being as simple as a game. A game that fails is just a game, and a market failure is a change in fate. The pressure is real and cruel. The four players who entered this episode must first enter a special stress interview. They are faced with the extreme stress and psychological stress test of the expert group. The two players with the best anti-frustration will enter the final battle. In the decisive battle, the people who had been eliminated before returned to their midst, became their team members, and formed a new team to complete the absolute real business tasks.
The first part: stress interview, choose two people
Part II: Money accumulation
Location: Beijing
Task: Use your accumulated funds to choose a socially influential activity to invest, create new value, and earn more money for those who earn more money as a special bonus
Time: 3 days
Part III: The winner is king
The ultimate winner receives career promotion bonuses and high-end positions
Second, the core elements of the program
1. Well-known enterprises and senior enterprise assessment missions:
Entering the "Absolute Challenge" series must be a large enterprise group with good public awareness, good social influence and rich business structure. The senior enterprise evaluation team provided by the company is an expert in the "Absolute Challenge" program. The group must be composed of at least three top management and two authoritative experts. It has a deep business background. The main recruiter must be the top management of the company. These five people should have good social expression and Charisma.
2. "Materialization" dreams:
High-end management positions offered by well-known companies: high-level, high-paying, high-welfare, and good development space, as well as supporting professional acceleration bonuses or gift packages. Everything has enough dream characteristics and enough temptation.
3. Talent group:
It consists of 10 job seekers who have a double standard of choice between the company and the producer. First of all, they have good professionalism, good image and communication skills, and have a highly differentiated life learning background, personality and performance tension.
4. Evaluation of relatives and friends:
It consists of the immediate family members of 10 job seekers who can be pardoned by voting in the elimination phase. In the competition in the workplace, because of the survival fate of each player, in addition to themselves, their immediate family members should be the most “heart-to-heart” members. The program introduces this special group to participate in the trend of their destiny. The relationship between the characters is more abundant, the drama conflict is more suspense, and there is a sentimental emotional clue in the cold and frozen competition in the workplace.
5. Business case:
《絕對挑戰》中選擇的測試案例都是現代商業社會中最重要的最不可或缺的方向，而且也是我們在職場中最常用最實際的環節，如市場推廣、行銷、團隊管理、項目開拓、公益活動等等，而且任務都經過了市場專家的再次設計和升級，具有很好的觀賞性和戲劇衝突基礎，而且也能準確的考核出職場人的基本素質、職業特質和綜合素質。並且要強調的是，雖然我們的任務是架構在大的職場平台上的，但每個任務都由若干小環節組成，一方面避免了國外真人秀節目冗長的人物情感變化，二來以一些較低的職場事端和技巧降低收視門檻，進而使觀眾有所收穫。
6、豐富的職場平台：
雖然我們是以一家公司為基本合作平台，但同時我們會和不同的商業機構形成聯動，如每級根據不同的任務，會和高級的廣告公司、拍賣機構、劇組、酒店等等合作，以期為選手搭建一個平常無法獲取的高級商業平台，形成實現職業夢想的路徑通道，同時，與這些高級商業平台的合作，不但增加了節目的品質，也滿足了觀眾的心理欲望。
7、故事和情緒：
“因為故事而開始關心人的命運”是電視劇的收視拉力，在特別節目中，無論是智商情商的搏殺，還是淘汰和獲勝，在整個競爭的過程中，故事性和心理活動及情緒的捕捉是節目中最著重表達的地方，一個真實的職場環境必然帶來真實的感受，我們力求將這種行為和行為背後的心理動因準確傳遞出來，必將引起對味位共鳴，這也是生活寫實類“真人秀”的核心。
篇三： 《追憶秀》電視節目策劃案
背景環境
一、背景分析：在現如今高速發展的資訊時代，也給人們帶來個精神極度緊繃的高壓狀態。茶餘飯後觀看各類娛樂節目也成為了人們緩解高壓狀態休閒娛樂的主要方法。但現在大部分電視節目都以各種社會現狀為主旨。雖然給部分人群短期內緩解了壓力，卻無法滿足大部分人群緩解高壓的期望，無法給人們內心帶來真正的放鬆狀態。
二、企划動機：對於剛剛步入社會與步入社會不久的80後青年所面臨的各方面壓力最為嚴重，相對於如今高壓狀態的80後來說，兒時無憂無慮的童年無疑是80後最懷念的年代。而對於已經步入中老年的60後、70後，年青時期的歲月無疑是其最嚮往與懷念的。對於學習壓力繁重的90後，眾多時尚流行元素無疑是其最喜愛的。無論是中老年還是青少年，最具有其時代氣息的種種無疑是最嚮往與追求的對象。《追憶秀》就是建立在這一宗旨之上。讓青少年與中老年人群都可以在節目中找到最具體現自己時代氣息的表演與回憶。
Program settings:
一、節目名稱：《追憶秀》
二、節目類別:：全民參與的一檔時代秀節目
三、節目主旨：全民參與，回憶時代經典
四、節目目標：追憶人們最嚮往的時代，使其獲得全身心得到放鬆
五、節目定位：為如今高壓的社會人群創造出緩解高壓的輕鬆狀態
六、節目形態：年紀性別不限，表演內容不限，個人或團體參加比賽，並有觀眾參與的互動型錄播節目
七、節目內容：以COSPLAY真人秀的表演形式來更加接近於原時代氣息，歌舞等一系列舞台表演、只需體現濃重的時代氣息表演均可。
節目點評，由具有各自時代特點的評審點評與總體打分
評審打分，綜合參賽者的表演與是否具有追憶概念進行打分，
由點評評審宣布結果，是否能夠成功晉級。
八、節目特色：融COSPLAY、歌舞、舞台劇表演等表現形式於一身，發掘最具時代特性的表演。使觀眾憶起當年往事，回憶以往的快樂時光！
Nine, program style: wise and easy
十、主持人串聯風格：有才氣，幽默
XI. Program length: 60 minutes per period
十二、單集節目構成：片頭；參賽者亮相表演、評審點評、評審決定是否晉級
十三、參賽者節目安排：為增加節目的可看性，可對參賽者表演的節目進行海選
十四、參賽者服裝以及化妝安排：由專業人士對參賽者COSPLAY進行指導，提升節目整體形象。
Program promotion:
網路媒體：通過新浪網、搜狐網、百度貼吧等進行宣傳。將單集參賽者具有可看性的表演視頻上傳到優酷視頻、土豆視頻等各大門戶視頻網站。
TV media: Before the program is broadcast and during the broadcast, the TV station gives a certain period of time to publicize.
篇四：創意電視節目策劃方案
One. background
在《南方周末》上有一篇名為《行走的苦難教育》的新聞特寫引起媒體和和百姓的關注，學校創辦人徐向洋是因為自己有個“問題兒子”而悟出這套教育方法的。他的兒子在國小四五年級時，貪玩調皮，最後輟學，靠親職教育走出了一條路子。徐向洋說“行走教育”是沒辦法的辦法，他也不忍心看孩子們這么苦，這么難。不過這些孩子很多已經到了臨界點，再往前一步就是深淵。他說“我們先抓住他最主要的毛病，幫他克服解決。”
two. Activity purpose
1.更加深入的了解這種近乎殘忍的“行走教育”
2.探訪學生的生活狀態和學校的管理方式以及所實行的半軍事化管理
3.把學生真實的生活狀態展現給社會，並與學生進行交流
4.做為電視節目真實記錄“行走教育”的每個細節和整個過程
three.節目類型
由記者，自願的學生和學生家長組成的採訪小組一直跟隨“行走教育”，一直到結束。電視媒體全程記錄“行走教育”的整個過程。風格：真實；體裁：記錄片；充分運用同期聲和現場採訪，淡化主持人。
Program type: psychological counseling, service class
Duration of the show: 30 minutes
The date the program is scheduled to be broadcast:
Program cataloging
First, the overall program of the program
Second, the program form plan
Third, the column organization plan
Fourth, the program operation plan
The first part of the plan is elaborated
Program background
In accordance with the State Council's opinions on strengthening and improving the ideological and moral construction of minors, the recording site of the program was moved into the campus, and the school leaders, experts and related topics were contacted by hotline consultation and on-site discussion. The problems and confusions encountered in study and life, as well as some common phenomena that are of concern to all of us in today's minors, are analyzed and provided. Finally, through the program carrier, the solution to the problem is the reason for the planning of this program.
Brief description of program form
This program is based on the "Opinions of the Central Committee of the Communist Party of China and the State Council on Further Strengthening and Improving the Ideological and Moral Construction of Minors". It selects typical problems and common phenomena found in the group of minors, using location connections, online interaction, The newsletter participates in various forms and discussions with field experts, school representatives, parents, and teachers at the recording site to discuss problems, analyze problems, and find solutions to problems.
The program emphasizes the integration of discussion topics, guest opinions and off-site hotlines. It does not rigidly design independent columns, but it is selected from analysis, testing, discussion, case, and diversified interaction within 30 minutes. Analyze the problem and discuss it together with the guests and the audience on and off the field to find a solution to the problem.
This column emphasizes the interaction between the scene and the network from the form, and emphasizes the sense of presence and progress when broadcasting. The style of the style will highlight the characteristics of peace, intimacy, wisdom, rationality and analysis. This form emphasizes the way the hotline participates, enhancing the viewer's sense of instant participation in the show. At the same time, during the recording of the program, it can be displayed in conjunction with the activities related to the school where the recording site is located, enhance the appreciation and practicability of the overall program, and display the campus style in combination with the program content.
Program concept
Analyze and provide
The so-called analysis is based on some typical problems that minors have in their study and life, or some phenomena discovered by teachers and parents in the group of minors. The case-by-case analysis is used to explore the problem; It is based on the analysis that ultimately provides a scientifically viable solution.
Practically characterized
Each episode is analyzed on the subject of a topic and finally the experts provide a clear, realistic and actionable solution, which changes the majority of the current talk show and talks about a topic in general, and ultimately has no effect. The phenomenon highlights the practicality and service of the program. The program uses a peer-to-peer approach to the analysis of specific issues, using the role of the media to provide advice and solutions to typical problems in a typical environment.
Customer group positioning
This program is based on the popular customer group positioning, mainly facing a large number of minors and their parents and teachers.
Many people who care about the growth of minors.
The program analyzes, discusses and ultimately provides solutions to the problems of the typical problems and common phenomena in the group of minors. The content of the program is closely related to the lives of the people. Everyone is concerned about the hot issues in the process of growing up children. It can enable viewers to generate psychological mapping and resonance in the comparison, and has a broad customer base.
The popularization of this column is in line with the characteristics of TV media as a mass communication tool, which is conducive to the advantages of TV media, and also meets the broad basic characteristics of service audiences.
Program exclusivity analysis
content
The program uses "analysis and provision" as its own purpose, and the content is aimed at the ordinary people.
Analyze the problems encountered in the process of educating one's own children and the behaviors in the process of growing up the child, and provide solutions. This hotline-oriented content for ordinary people has no similar programs in Shanxi.
form
From the morphological point of view, the hotline is used as the form factor of the structure of the program. In the program design, various TV elements such as survey analysis, location film, live interactive discussion, and related topic information are added with the change of the content, which is enhanced. Authoritative and visual.
Interactivity
The show will interact with the web and print media throughout the show. In this program, interaction is no longer an optional part, but an indispensable factor in the program. In the pre-preparation stage, topics will be collected and published through the Internet and print media, and thematic discussions will be formed on the relevant media to provide ideas for the program.
Webcast
During the recording process, live webcasts will be conducted, and instant communication with netizens will be available at any time. Internet users can directly ask questions from experts, make suggestions to consultants, or participate in online surveys. The process of analysis, provision, and consultation will let the audience know at the first time, and participate in the newsletter and hotline in time.
The second part of the program form
Program Title
Growth Hotline
Advantages: “Growth” highlights the purpose of the program and the group of visitors, and is easy to attract viewers' attention; the hotline indicates the form of the program and can be generated by the audience.
Participation in interest.
Disadvantages: the name is relatively straightforward
Alternative Names: "Those Flowers", "Communication", "Moral Education Classroom", "I Experience My Growth", "I have a contract with success"
"Youth Collection", "Teaching for Moral Education", "Growing Pairs"
Structural form design
Overall form:
The basic morphological feature of the "Growth Hotline" column is the "connection" synchronized with the program process, including on-site discussions.
Mobile phone newsletter participation, print media and network synchronization release, live webcast, screen connection and other interactive methods.
Recording live form
Set up a recording site on a certain campus
Recording site design features:
Warm colors are the keynote of color, reflecting care and affection. The styling elements are modern
Transparent partition two functional areas
The main scenic area design emphasizes the equal exchange of people
Large screen access to the off-site connection
Set specific props with a certain avant-garde and technological content, such as: removable notebook touch screen
Main scenic spot setting
Student representative
1 parent representative
2 expert advisors
Host 1
Structure description:
Example topic: Do you meet on the road?
Background:
Things happen on the way to school
There must be students in the crowd
"If you are on the road, you will be crowded in to see it?" Recently, the reporter spent more than a week on the ring road and the narrower ordinary street car crash, rear-end or pedestrian and Vehicle disputes and other incidents that caused passers-by to watch were observed. As a result, as long as it occurred during the peak hours of school, the 100% of the onlookers participated. At 5:30 pm, a minor accident involving two vehicles was carried out on Taoyuan South Road. Soon, some passers-by were busy, and there were as many as twenty or thirty people on the scene. At this time, it was the time for China to go to school. Several primary and middle school students waiting for the bus at the bus stop smirked and surrounded, and some students who passed through the pedestrian road also participated in the crowd. At this time, the flow of bicycles and cars on the road was quite large. Some cars passed by a few centimeters behind the onlookers. It was quite dangerous. The public vehicles were also affected. They could only stop at the places where they did not arrive at the station, which intensified the road. More serious congestion.
There is also a passive onlooker. At about 5 pm on the other day, on the pedestrian road near the Yanxing Building, two hawkers fought for the “site”. Many people gathered around the “following the crowd” and the reporter saw a few A parent bicycle is also in the back seat with children.
Structure style description:
Opening
1. Advertising, standard, title
2. This issue is a preview of the content - will you be on the road?
3. Promotional film
4. Title
5. W--
The host and guests played and sat down.
Moderator's opening remarks
The host introduced the composition of the guests in this issue.
6. The moderator announced the online live broadcast address as well as the audience hotline and mobile phone newsletter participation.
The host asked everyone to watch the big screen and tell the topic of this program.
7. Student representatives speak:
a: Whenever students see the road, people want to know what they are doing.
b: Whenever I see the three-story, three-story outside the crowd on the road, I am very curious and want to know what they are looking at. "I also know that onlookers are bad behaviors that affect traffic, but sometimes they can't manage themselves."
c: Classmate: Xiao Hong, 8 years old, said that the “live” on the way to school may be the topic of talking with the students the next day. Sometimes students meet some things on the way to school, and go to school the next day to talk to everyone, she will be very envious, so usually on the way to school when there is "live" to see, she never "missed".
d: The 13-year-old national middle school student Xiaoyi believes that it is an unethical behavior to crowd in the crowd to watch the bustle. If you see someone hurt, you should immediately go to the hospital for treatment; if you see a dispute between the two parties, you should mediate or deal with the relevant departments. In short, you should not be on the lookout. This will cause traffic congestion or conflicts between the two parties. Going in a bad direction.
8. The host opened a newsletter and Internet connection to discuss whether the phenomenon of this kind of onlookers happened to you or your child. Do you think it is necessary to discuss this issue? What do you think is the best solution if you need to discuss it? At the same time, call the recording site to analyze and discuss this topic.
9. The host announced some views from the Internet and the newsletter again triggered live discussions.
10. Finally, the introduction of expert opinions:
If you want your child not to be on the lookout, first of all, parents
11.
Lan Hai, a master of education and psychology at the University of Munich and director of the Beijing Shangyu Education Development Research Center, believes that the participation of young people in the “onlookers” on the road is mostly out of curiosity, and curiosity reflects children’s interest in new things. She said that curiosity and creativity are related to a certain extent, and sometimes adults will encourage children's curiosity. However, as a part of society, children's curiosity should be measured by “degree” to make it an effective and socially responsible curiosity.
Lan Hai said that in fact, many adults' behaviors are also out of curiosity, but they did not leave after seeing what happened. In fact, this kind of behavior has played a guiding role for children to some extent.
Model behavior
In case of emergency, call the police as soon as possible
If it is "hot", you should leave immediately.
Lan Hai said that parents should change their child's habit of "looking on the side" and should start from the following points.
First, let them know that although they are children, they must also assume social responsibility and be responsible to society. Let them know what they should and can do.
Second, there are two situations in which things that trigger their curiosity. One of them is that things that may find the situation need their help, and at this time, what they need to do is to inform the police or emergency personnel as soon as possible. One is to "join the fun", in which case they should leave immediately.
Finally, we have to give the child a correct evaluation. If they are timely and effective in helping those who need help, we should appreciate the child's sense of social responsibility. Similarly, if it is simply “joining the fun”, we should strengthen the child's sense of social responsibility.
12. End
The moderator announced the number of hotlines, mobile phone newsletters and lottery
Thanks to the audience for participating and publishing the lucky draw information
Campus student youth show
Provide a growth hotline and ways to participate in the program
Next issue announcement
package
Subtitle scrolling
Channel guide
ad
Promotional film
Program selection criteria
Typicality: The topic must be the phenomenon and typical problem that is more common in the learning and life of the underage group. It should be a topic that can cause concern and concern to the people.
Closeness: The topic should be close to the lives of the people, or simply the things and topics encountered during the growth of the minors, which can arouse the resonance and attention of most of the audience.
Practicality: The topic must have certain service and practicality. It should be realized through the selection of the topic, and it can provide the audience with solutions that can be used for reference. It can inspire the people to solve the problem when they encounter similar problems in the future.
Attachment: Reference topic
1) Why are children not happy?
2) Do you send a newsletter when the teacher is giving lectures?
3) Is it light and light when you push the door in and out?
4) Will you answer the phone?
5) Does the teacher criticize you for watching the fun?
6) Are you venting today?
7) Are you willing to be the target of your child?
The third part of the program organization
Expert Advisory Group:
Invite relevant leaders and experts to participate in the design and topic discussion and design of the program.
Leading experts constitute:
Program group composition:
The program group consists of three departments: the topic group editorial group production team
The specific personnel are as follows:
The producer is responsible for the overall operation of the program and the daily management responsible for the overall planning of the program.
The editor-in-chief is responsible for the overall planning of the program and the mastery of the program.
2 candidates are responsible for collecting topics and packaging
The director is responsible for the production and editing of the program.
5 people are responsible for the recording of the program and the shooting of the location movie
One person in charge is responsible for the image packaging and program packaging design of the program.
Producer 2 people responsible for program management and recording venues, audience implementation
The fourth part of the program operation plan
There are four stages in the program run.
Program planning and evaluation research phase
The program planning team and relevant departments and bureaus conduct sufficient research, evaluation and demonstration on the purpose, framework and content of the program to find an effective combination point. The program planning team will integrate the specific content into the program, and strive to establish a quality awareness, adhere to the high quality unity of ideological, artistic, entertainment and visibility, adhere to high taste, high style, and promote the main theme. Specific program copy.
Program production period
After the approval of Taiwan, the column group was established, the division of labor was carried out, and the production of the program sample and the three-stage program was started. At the same time, the program advertising agency was used for publicity, investment promotion, and the program had relatively stable advertising revenue after the broadcast. Sources of funding.
The column group will subdivide the program structure from the program planning stage to the program production stage. At the same time as making the year-round topic selection plan, the design of the regular special program style will ensure that the program is stable, reliable and easy to operate after the broadcast. Form a modular production mode as soon as possible.
Program review, modification, broadcast stage
The first day of the pre-trial review on the first day of the month, the program listened to the leadership, expert opinions, and then revised the political review, technical review, and according to the comments, the third phase of the program was broadcasted into the library, and entered the next stage of operation. Officially aired on the day of the month.
Program revision, major program design and post-sale feedback feedback stage
The following work will be carried out two months after the broadcast of the program.
According to the viewer ratings and the opinions of relevant department leaders and experts, improve the program content, improve the program quality, design the theme program content, select the live broadcast project, and prepare for the special program according to the timeliness, such as event, disaster, etc.
Chapter 2: TV News Program Planning
This is a professional concept of advocating "smart + diligence + courage = success", encouraging people to analyze themselves with a scientific workplace perspective, and change their professional career inspirational programs with a positive attitude.
This is the most lively "reality show" program, no matter from the content to the form still highlights the "absolute challenge" core concept of the program, its "absolute" is reflected in the well-designed shopping malls on the IQ and EQ contests TV The game's composition of the program has faded down, and it should be regarded as the "documentary show" that is the closest to life and the most protozoic material. Unlike the fictional game reality show, the real business features forge a higher-level reality show.
This is a positive attempt to challenge the bottleneck of professional programs. According to statistics, the story characteristics and suspense performance in a good series of programs have effectively accumulated ratings, and the stable professional program audiences have changed to "professional plus drama" viewers. The "Absolute Challenge" future viewing environment is very good. Breakthrough effect.
This is a useful attempt to integrate marketing of programs.
First, the foothold of the program - "Absolute Challenge" has to make changes
1. Inheriting “reality” to ensure the power of viewing
The career dream of Absolute Challenge is high, but "absolutely true." It covers the most practical content: career opportunities, status, money, social recognition, spiritual desires, so when we reinforce this dream and provide more opportunities for this dream, no one will pay attention. We will strictly maintain the “absolute truth” of the original program: real business participation, real high positions, real candidates, real recruitment results, who will realize this dream, what conditions are needed to realize such a dream? ? How to achieve this dream through practical efforts? These real psychological alignments constitute the strongest source of ratings, which is the biggest difference from other game-like reality shows.
2, strengthen the drama performance to break the mediocrity of the professional program
"Absolute Challenge" entered this year, and the ratings climbed sharply, almost double the rating of last year's ratings. Everyone's efforts won a gratifying basis for the show. At the same time, the level of program production is becoming more and more sophisticated and does not make up for the disadvantages of the program's professionalism. In the survey, we found that the audience is more looking forward to seeing a “real drama” on the weekend. The "Absolute Challenge" series is more like a "city survivor". Each test project includes teamwork, personal contribution, leadership, stress confrontation, etc. The necessary basic factors and drama conflicts in the office, and more complex The character relationship and suspense setting largely cater to the viewing characteristics, and the plot and emotion become the subject of capture. If the workplace represents a business that can represent universal significance, then it is the first commercial image diary. The highest goal of the program is to use the workplace platform to describe the process of realizing the dream of a career, answering the questions that most people may face in the workplace and in life. The core is the fate of professional people. Then, the continuous design like TV drama, The high temptation of suspense, the conflicting execution process, the wonderful relationship of the characters, and the accidental selection and elimination at any time constitute a low threshold for the viewing characteristics of the drama, which creates basic conditions for the substantial increase of ratings, and is aimed at the viewing potential of the program. A forward-looking deep excavation.
3. The exclusive resource platform makes us have to seize such an opportunity to build influence.
Nowadays, many social media and local TV stations have begun to plan the introduction of the American "Apprentice" program, but they have not been able to compete in terms of resources and production methods. After a year and a half of hard work, the "Absolute Challenge" program has become the best and most authoritative and influential human resources program in China. With the support of the channel, it has formed many well-known enterprises, well-known experts and well-known experts. The human resources platform of industry organizations and a wide range of talent groups, in addition to the production process, accumulated a large amount of industry information, professional knowledge reserves and experience in the production of reality TV shows, coupled with the platform advantages of CCTV, naturally become a high-level workplace" The most suitable operating platform for the reality show. However, from the operational point of view, each program will be replaced by a new enterprise, the communication cost is large, the resources of the enterprise are not mined out to the maximum, and the constant change of the enterprise also causes the attention of the audience to drift easily. Waste of resources. Now we must seize the opportunity to build the lasting influence of the first brand of the workplace program on the basis of daily programs.
4. Integrated program broadcast platform opens up integrated marketing model
In the series of programs, the cooperative enterprise is the main element of the program content, and its promotion scale runs through 8 episodes. Although the content of the program will not strengthen the corporate color, such a special form forms a good model for high-end publicity of the enterprise. Therefore, the enterprise It should be the main bearer of program production costs and the sponsor of some advertisements. In addition, the program as a whole is also a good "good product" for integrated marketing. In the process of recording the program, the company must provide as many and large commercial platform resources as possible, and provide realistic high-end positions and treatments, that is, attractive results in the program, which provide a good person for the program operation. The support of property, compared to the asymmetric mode of the company's income in daily programs is better than the program's income, the series can be said to be very good to find the best ratio of each other, so that we can have a sufficient foundation to build the program's ratings. The rate and impact, coupled with additional follow-up ads, give us good profit expectations.
Program content
First, the overall description of the program
Program purpose -
The first level: motivation-based, career change fate. The platform built by the series is the most life-based dream platform. We provide the most tempting opportunities for ordinary people who have the ability and the courage to realize their career dreams, and tap the most touching and inspirational spirit.
The second level: comprehensively interpret the most realistic competition and workplace fighting skills in the modern business community, and enhance people's workplace competitiveness through vivid and classic series of cases.
The third level: documentary drama, recording the real workplace story in the form of “documentary show”, excavating colorful life characteristics.
Program content - 10 job seekers around the high positions of well-known companies, at the request of the boss and the business advisory group, through the sales, marketing, promotion, real estate, advertising, financial and other business case tests and the elimination of each test, Show personal strength, get the final victory, win the position and professional award.
Program goal - to demonstrate the spirit of challenge and to promote the aura of professional dreams.
Column form - The "real person documentary show" series in the real workplace environment, each period is 60 minutes, and 8 episodes are a series.
The name of the column - "Absolute Challenge", emphasizes the realism and competition.
Second, the program architecture concept.
Ten players from different regions, different educational backgrounds and different professional experiences formed two teams, each of which carried out a theme test task. After the task, the failed team eliminated one person, and the eliminated people carried 20,000 yuan with them. The fund is reserved for one of its own team, who becomes the team leader for the next mission; the winning team enjoys the advanced service.
The first episode of 10 people was grandly played. Everyone "breaks the ice" and forms two teams.
The second episode of 10 people consists of 2 teams, 5 teams per team and 1 player eliminated;
The third episode of 9 people, each team 5-4 people, 1 person eliminated;
The fourth episode of 8 people, each team of 4 people, eliminated 1 person;
The fifth episode of 7 people, each team 4-3 people, 1 person eliminated;
The sixth episode of 6 people, each team of 3 people, eliminated 1 person;
The seventh episode of 5 people, each team 3-2 people, 1 person eliminated
The eighth episode of 4 people, each team of 2 people, played a knockout, eliminated two people, and finally decided to fight, and decided one winner.
Basic rule process: team formation - test tasks - - elimination - enjoy the results
The first episode: the battle of honor
This is the beginning of the series. There are many program elements to be released. Everyone is new to the characters in the program and to the TV audience. Then the "ice-breaking" game between players and the TV viewers The "breaking ice" interactive game became the core of the test of this episode. Of course, the indispensable players will appear, the temptation of corporate positions, team composition, etc. will also become an important part of the opening.
Location: Corporate Group Headquarters
Mission: I first arrived
Each contestant arrives in a strange competition environment, there will be different receptions, facing different workplace "breaking ice" small problems, so that the audience is more familiar with the characteristics and personality of the players: such as 60 seconds elevator communication, 30 minutes front desk crisis, Meeting rooms, etc.
Location: Base apartment living room
Mission: Talent Auction
Each contestant will bring a one-minute MV to introduce himself in his original work and living environment. In a concentrated display environment, everyone will select the two favorite people to become the first team leader. The fund is 20,000 yuan. Next, there is a small talent auction. The rest of the people make a 30-second statement to themselves and mark their own price. The two team leaders use the fund to hire and compete for their own players.
Conflict: the gap between the understanding of one's own value and the value in the eyes of others and the gap between vanity
Episode 2: Super Sales
In the mall, the demand for sales capacity is not only reflected in some sales positions, whether it is products or services, knowing how to sell them is an essential skill of the mall, because one of the ubiquitous thinking is to discover and Master the value of the goods and use the difference in value that everyone agrees to gain benefits.
Venue: Houhai Bar Street, Beijing
Mission: Exchange for value
Each group randomly selects 1000 old magazines, and exchanges foreign objects for as much beer as possible in the bar street, and then selects an hour to sell for more sales.
Time: 2 hours preparation + 5 hours to perform +1 hour sales
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
The third episode: traffic benefits
Every business project has its own profit cycle, so we need to constantly discover new projects and earn profit points. The core task of this episode is to find new business projects in a specific environment and win more profits in a valid time. The failed team eliminated one person.
Location: Beijing Wangfujing Pedestrian Street
Mission: Rickshaw Capital
Each group received the Huangbao Team and the 5,000-yuan seed fund from Beijing Hutong Tour. The team was repositioned and operated at Wangfujing Pedestrian Street, and the group with high income won.
Time: 2 hours preparation + 6 hours execution
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 4: Brand Struggle
The brand is like a weapon of the gods. It needs to be polished and needs to be applied. Therefore, in the commercial battlefield, the market planning and execution ability is a must for senior leaders. The core of this episode is to plan a large event for a new service, including event planning, organizational implementation, media application and advertising operations.
Location: Dalian
Mission: Health Ambassador
Each group needs to find a health-related health ambassador for a certain brand of a cosmetics company, establish an effective selection mechanism and implementation plan, and implement it effectively, and then use this ambassador as the main element in the national basketball league competition. Do a 5-minute health promotion interactive event and win the group with the most on-site interactive support.
Time: 2 days to find the ambassador +1 hour live event execution.
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 5: Property value added
Real estate is one of the most prone to high-profit commercial projects. The two teams in this episode will each receive a common housing and high-end apartment in the high-end commercial district, and come up with a reasonable way of doing business to obtain the highest profit within the specified time. .
Location: Beijing CBD Business District
Mission: Property value added
Each group receives a high-end apartment from the housing investor. They must redesign the function of the apartment according to the characteristics of the investor's resources, and effectively renovate it to find a new profit model. highest.
Time: 2 days
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 6: Art Heritage
In the high-level business rules, cultural marketing is always an indispensable means. Understanding and operating art is a must-have business quality in high-level society. Painting exhibitions, fashion PARTYs, and high-level performances are some wonderful practices.
Venue: A well-known art gallery in Shanghai
Mission: Art Value
Each group needs to find and acquire valuable treasures in a village in Shanghai and the suburbs within one day, and need to find a painter, choose his works, discuss cooperation, and find the baby to form an art gallery, please To some social celebrities to buy, a profitable group won, seed fund 10,000 yuan.
Time: 2 days
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 7: Charity Messenger
A successful professional must also be a person who is good for society. This is the economic relationship between a "small self" and "big self" that the workplace is always pursuing. The core test task of this episode is to hold a successful public auction and a successful public performance. In addition to the necessary planning and execution capabilities, the comprehensive grasp of the social characteristics of the business community and personal charisma becomes the main test point and look. point.
Location: A famous auction house in Beijing
Mission: Charity auction
Under the prescribed time and prescribed theme, negotiate with celebrities to get more auction items, organize a large auction reception, and invite celebrities to shoot a public service advertisement for the auction, win more profits, and finally donate all the hope projects.
Time: 2 days
Elimination: The failed group is led by the team leader into the conference room for the final defense. Before the boss decides, the players and friends in another room will witness the whole process and vote for one person. Finally, the boss decides that one person will be eliminated. One person will send his own 20,000 yuan training fund to his teammates, and the person who gets it will automatically become the leader of the next mission.
Episode 8: The winner is king
The real market is far from being as simple as a game. A game that fails is just a game, and a market failure is a change in fate. The pressure is real and cruel. The four players who entered this episode must first enter a special stress interview. They are faced with the extreme stress and psychological stress test of the expert group. The two players with the best anti-frustration will enter the final battle. In the decisive battle, the people who had been eliminated before returned to their midst, became their team members, and formed a new team to complete the absolute real business tasks.
The first part: stress interview, choose two people
Part II: Money accumulation
Location: Beijing
Task: Use your accumulated funds to choose a socially influential activity to invest, create new value, and earn more money for those who earn more money as a special bonus
Time: 3 days
Part III: The winner is king
The ultimate winner receives career promotion bonuses and high-end positions
Second, the core elements of the program
1. Well-known enterprises and senior enterprise assessment missions:
Entering the "Absolute Challenge" series must be a large enterprise group with good public awareness, good social influence and rich business structure. The senior enterprise evaluation team provided by the company is an expert in the "Absolute Challenge" program. The group must be composed of at least three top management and two authoritative experts. It has a deep business background. The main recruiter must be the top management of the company. These five people should have good social expression and Charisma.
2. "Materialization" dreams:
High-end management positions offered by well-known companies: high-level, high-paying, high-welfare, and good development space, as well as supporting professional acceleration bonuses or gift packages. Everything has enough dream characteristics and enough temptation.
3. Talent group:
It consists of 10 job seekers who have a double standard of choice between the company and the producer. First of all, they have good professionalism, good image and communication skills, and have a highly differentiated life learning background, personality and performance tension.
4. Evaluation of relatives and friends:
It consists of the immediate family members of 10 job seekers who can be pardoned by voting in the elimination phase. In the competition in the workplace, because of the survival fate of each player, in addition to themselves, their immediate family members should be the most “heart-to-heart” members. The program introduces this special group to participate in the trend of their destiny. The relationship between the characters is more abundant, the drama conflict is more suspense, and there is a sentimental emotional clue in the cold and frozen competition in the workplace.
5. Business case:
《絕對挑戰》中選擇的測試案例都是現代商業社會中最重要的最不可或缺的方向，而且也是我們在職場中最常用最實際的環節，如市場推廣、行銷、團隊管理、項目開拓、公益活動等等，而且任務都經過了市場專家的再次設計和升級，具有很好的觀賞性和戲劇衝突基礎，而且也能準確的考核出職場人的基本素質、職業特質和綜合素質。並且要強調的是，雖然我們的任務是架構在大的職場平台上的，但每個任務都由若干小環節組成，一方面避免了國外真人秀節目冗長的人物情感變化，二來以一些較低的職場事端和技巧降低收視門檻，進而使觀眾有所收穫。
6、豐富的職場平台：
雖然我們是以一家公司為基本合作平台，但同時我們會和不同的商業機構形成聯動，如每級根據不同的任務，會和高級的廣告公司、拍賣機構、劇組、酒店等等合作，以期為選手搭建一個平常無法獲取的高級商業平台，形成實現職業夢想的路徑通道，同時，與這些高級商業平台的合作，不但增加了節目的品質，也滿足了觀眾的心理欲望。
7、故事和情緒：
“因為故事而開始關心人的命運”是電視劇的收視拉力，在特別節目中，無論是智商情商的搏殺，還是淘汰和獲勝，在整個競爭的過程中，故事性和心理活動及情緒的捕捉是節目中最著重表達的地方，一個真實的職場環境必然帶來真實的感受，我們力求將這種行為和行為背後的心理動因準確傳遞出來，必將引起對味位共鳴，這也是生活寫實類“真人秀”的核心。
篇三： 《追憶秀》電視節目策劃案
背景環境
一、背景分析：在現如今高速發展的資訊時代，也給人們帶來個精神極度緊繃的高壓狀態。茶餘飯後觀看各類娛樂節目也成為了人們緩解高壓狀態休閒娛樂的主要方法。但現在大部分電視節目都以各種社會現狀為主旨。雖然給部分人群短期內緩解了壓力，卻無法滿足大部分人群緩解高壓的期望，無法給人們內心帶來真正的放鬆狀態。
二、企划動機：對於剛剛步入社會與步入社會不久的80後青年所面臨的各方面壓力最為嚴重，相對於如今高壓狀態的80後來說，兒時無憂無慮的童年無疑是80後最懷念的年代。而對於已經步入中老年的60後、70後，年青時期的歲月無疑是其最嚮往與懷念的。對於學習壓力繁重的90後，眾多時尚流行元素無疑是其最喜愛的。無論是中老年還是青少年，最具有其時代氣息的種種無疑是最嚮往與追求的對象。《追憶秀》就是建立在這一宗旨之上。讓青少年與中老年人群都可以在節目中找到最具體現自己時代氣息的表演與回憶。
Program settings:
一、節目名稱：《追憶秀》
二、節目類別:：全民參與的一檔時代秀節目
三、節目主旨：全民參與，回憶時代經典
四、節目目標：追憶人們最嚮往的時代，使其獲得全身心得到放鬆
五、節目定位：為如今高壓的社會人群創造出緩解高壓的輕鬆狀態
六、節目形態：年紀性別不限，表演內容不限，個人或團體參加比賽，並有觀眾參與的互動型錄播節目
七、節目內容：以COSPLAY真人秀的表演形式來更加接近於原時代氣息，歌舞等一系列舞台表演、只需體現濃重的時代氣息表演均可。
節目點評，由具有各自時代特點的評審點評與總體打分
評審打分，綜合參賽者的表演與是否具有追憶概念進行打分，
由點評評審宣布結果，是否能夠成功晉級。
八、節目特色：融COSPLAY、歌舞、舞台劇表演等表現形式於一身，發掘最具時代特性的表演。使觀眾憶起當年往事，回憶以往的快樂時光！
Nine, program style: wise and easy
十、主持人串聯風格：有才氣，幽默
XI. Program length: 60 minutes per period
十二、單集節目構成：片頭；參賽者亮相表演、評審點評、評審決定是否晉級
十三、參賽者節目安排：為增加節目的可看性，可對參賽者表演的節目進行海選
十四、參賽者服裝以及化妝安排：由專業人士對參賽者COSPLAY進行指導，提升節目整體形象。
Program promotion:
網路媒體：通過新浪網、搜狐網、百度貼吧等進行宣傳。將單集參賽者具有可看性的表演視頻上傳到優酷視頻、土豆視頻等各大門戶視頻網站。
TV media: Before the program is broadcast and during the broadcast, the TV station gives a certain period of time to publicize.
篇四：創意電視節目策劃方案
One. background
在《南方周末》上有一篇名為《行走的苦難教育》的新聞特寫引起媒體和和百姓的關注，學校創辦人徐向洋是因為自己有個“問題兒子”而悟出這套教育方法的。他的兒子在國小四五年級時，貪玩調皮，最後輟學，靠親職教育走出了一條路子。徐向洋說“行走教育”是沒辦法的辦法，他也不忍心看孩子們這么苦，這么難。不過這些孩子很多已經到了臨界點，再往前一步就是深淵。他說“我們先抓住他最主要的毛病，幫他克服解決。”
two. Activity purpose
1.更加深入的了解這種近乎殘忍的“行走教育”
2.探訪學生的生活狀態和學校的管理方式以及所實行的半軍事化管理
3.把學生真實的生活狀態展現給社會，並與學生進行交流
4.做為電視節目真實記錄“行走教育”的每個細節和整個過程
three.節目類型
由記者，自願的學生和學生家長組成的採訪小組一直跟隨“行走教育”，一直到結束。電視媒體全程記錄“行走教育”的整個過程。風格：真實；體裁：記錄片；充分運用同期聲和現場採訪，淡化主持人。
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