Fan Wen Daquan > Program essay

Radio program planning


Part 1: "Life helps you" radio program planning program

One. Program Name: "Life Helps You"

two. Program Category: Live Interactive Talk Show

According to the nature of the broadcast: service programs. According to the way the program is expressed: broadcast information service programs.

three. Program broadcast time: Monday to Friday night 20:00-20:30

four. Fragment notice: There are troubles here, life helps you. Welcome to the "Life is helping you" section.

Logo theme music: ````````````````

Fives. Program conception: "Life is helping you" column, as the name suggests, is to introduce some ways to solve problems in life. Introduce some common sense in life, help the broad masses of customers to understand more common sense of life, and help solve the problems encountered by the audience in life, so that the majority of listeners can make suggestions. In our daily life, we often encounter many trivial things, and many of these trivial things often make us sleepy, do not know how to solve it? For example: In what kind of occasions should the style of the tie be matched with what kind of tie? What kind of name should a newborn child have to be nice and connotative? Etc. So, this is the original intention of our column creation. I hope that the message we give will bring convenience to everyone.

The slogan of our program is: Use common wisdom to help you live a better life.

6. The customer group positioning of the program: no age. People who have troubles in life and need help and people who want to know more about common sense of life are our customers.

Seven. Program features: The program takes the form of two anchors in turn, and can supervise each other without making mistakes. The content broadcast on the program is closely related to our daily life. It is familiar to everyone. Try to avoid letting the customers generate the idea that “the broadcast content has nothing to do with us”, that is, it will not make the program monotonous and boring. Therefore, the content of each issue will be combined with current events, anecdotes, etc. to introduce the common sense of life that everyone cares about and has a sense of interest to help the customer and grow their knowledge. In each episode, we will introduce new life knowledge to our customers, so that our customers can continue to grow their knowledge, learn the skills, and live a better and more harmonious life. The second half of the program is a live interactive interaction between the host and the audience. The content of interactive communication has two aspects: 1. The audience asks questions in their lives, and then the two hosts come to help. If there is a better solution for other listeners outside the window, it can be solved through the communication platform. 2. The audience will voluntarily share the skills they have accumulated in their lives to solve some problems. Let other listeners and moderators learn.

Due to the fixed length of the column, the first-stage program is impossible to answer all the questions of the audience. Therefore, the column also sets the mailbox so that the listeners who have not been able to get help during the broadcast period can send themselves in the form of e-mail. Send us the question. In the next episode, the moderator will answer the questions selectively. Of course, those who did not answer the questions in the next episode, the other staff members of the column will also make reasonable suggestions on their questions and reply by email.

At the end of the program, the audience will be broadcast to the weather in Quanzhou tomorrow.

Program style keywords: life, intimacy, warmth, interaction.

Eight. Time period analysis: The program broadcast time is from 8:00 to 8:30 every Monday to Friday night. It is just when many office workers and family members and ordinary people just have to rest after dinner and relax. Therefore, setting the program type as a light, warm and intimate interactive life broadcast will help people who have been busy for a day to help them solve the problems they encounter in the day. At the same time, they will master some useful common sense of life and learn the tips of life. Tomorrow's life and even future life are better and more convenient to prepare for the foundation. The relaxed and active tone of the anchor is also very close to the audience who are tired for a day.

nine. The general process of the program: find the content of the broadcast, familiar with the manuscript, call the stage - the notice of the clip - the speaker speaks - the overall introduction of the content of the program - the inserted music - the first section of the two main broadcasts - advertising - - The second section of the main broadcast - weather overview in tomorrow's city - the conclusion.

Prelude Title - Introduce the content of this issue - this issue is "How to Name" 20:00-20:03

The first part introduces "How to Name" 20:03-20:15

Transition Advertising time 20:15-20:16

The second part of life mutual help and mutual help interaction link 20:16-20:29

End of the weather forecast for tomorrow's city Conclusion 20:29-20:30

X. Expected results of the program: Through the introduction of common sense and interactive links, we will help everyone to better live a better life every day, maximize the program appeal in the target audience, train and gradually expand the stable audience, and make Quanzhou broadcast night time. The listening rate has been further enhanced, and the popularity and reputation of the show host has been further improved, making the "Life to Help You" program become a famous brand in the broadcasting industry. On this basis, we will establish cooperation in resource reciprocity and advertising exchange with relevant publications, and cooperate with the publishing house to carry out post-development of the program.

XI. Budget: Official staff salaries, performance, and part-time staff labor costs. Because it is a live broadcast at night, you need to consider the night meal fee, night shift subsidy, transportation fee and guest fee for the broadcaster.

Twelve. Production team and introduction: one supervisor, one host, three editors, three directors, and two editors.

The daily program selection plan is proposed by the program editor, providing corresponding materials and outlines, and presenting relevant songs and music information lists to the editorial affairs. After the program has been reviewed and approved by the program, the editors will form a copy of the program with the host of the program, and complete the pre-program interview or communication with the guests. The host in the live broadcast dominated the program planning with the on-site guidance of the pilot.

nine. staff member:

Anchor: Che Furong turtle loves fish


Part 2: Radio Program Planning

Program Name: "I will be employed tomorrow"

Broadcast time: 7:00 to 8:00 Weekly Monday and Friday

Duration: one hour

Form: Live

Category: Service Interview

Program style: fresh, bright, lively and rigorous

Fragment notice:

My finger clicks on your story, your ear listens to my voice, keeps pace with the opportunity, and the call of the workplace

Feel the freshest employment information, the most experienced employment perspective, the most rational self-analysis. I will be employed tomorrow, so that you will graduate differently.

Program format: one host interviewed by three guests

Column targeting:

1. Build a platform to understand employment counseling

2. Master the needs of the employer

3. Make the audience aware of themselves, work together to estimate, and plan a career path that suits them.

Plate design: Note: Each program has on-the-spot recruitment, and the recruiter information will be announced in the previous program. Please register the audience and screen the three to enter the program in the third section, and participate in the scene.

Plate One "You and Me"

The guests and the host on the scene said some fresh stories and policies of employment in the form of casual chat, and brought out some recruitment information. The off-site audience participated in the on-site discussion with the newsletter situation.

Section 2 "Tomorrow"

Listeners can participate in the program by SMS, online message or telephone, and raise their own employment confusion. The live host and the guests discussed together and spoke freely. The successful people said that they wanted to make their own valuations and self-awareness. Provide some ways to think.

Section 3 "Employment"

Each show will have three audiences on-site recruitment interviews, and finally expert analysis.

Copywriter:

Some people say that graduation is equal to unemployment. The employment problem has become the focus of today's society. Many graduates will lock their eyebrows when they mention employment issues. What kind of mentality should we deal with this war without smoke? What preparations should we make? Learn more about employment counseling? Where are the senior experts for me to comment? Where are the employment stories to share with me? Just here, I will be employed tomorrow!

Tomorrow, my employment is a college-based interview service program, which aims to provide more employment information for college students, solve employment confusion, adjust employment psychology, analyze and explain employment situation by senior experts, share employment stories, and employment consultation platform.

As for the current employment situation, the employment rate of XX fresh graduates is only 35%, and it is difficult to graduate for sixteen years. And some companies that urgently need talents are also facing college graduates, which is the dilemma of the people I am looking for. The reason why such an embarrassing social status quo is that students are ignorant of the employment situation, and the company has failed to promote the company's target. The employer and the donor have not reached a clear consensus on the goal. It can be said that both sides are in an uproar. This makes the cultivated talents out of touch with the social needs, and the real talents are not aware of the situation because of their misunderstanding of the situation. Comprehensive and missed work. Under such a background, college students who are about to face need a platform to help them make the most of the difference, that is, through expert advice and analysis to find out the problem of their failure to find employment, correctly value themselves, and find through strong employment information. More job opportunities. Our program came into being!

Every year, hundreds of thousands of graduates face employment choices, so they can be guaranteed. At the same time, many parents and relatives who have graduates will join our audience. They care about their children and care about employment. Some experts and scholars who are concerned about employment can also get inspiration from our programs.

Employment is a social issue and an important issue of people's livelihood. Now, the media has made little progress in helping all college students face this problem. Our show has the meaning of a pioneer.

Student employment, which is related to the stability and unity of the entire country, is in line with the trend of the times.

This shows that our program is imperative.


Part 3: "Ear to Travel" Radio Program Planning

First, the column concept:

It is very necessary for us to set up a life tourism humanities program. Life is the content that every one of us is carrying out, and the fun of life lies in sports. The audience targeted by this program is a group close to nature and loves to travel, college students. This youthful group is the guarantee of our listening rate. They generally have a good standard of living and culture. Therefore, while the tourist frequency provides tourism service information and leisure service programs to the audience, it should also give full play to the educational functions of the media. The columns include tourism information, ethnic customs, etc., so that the audience can obtain geography in a relaxed and natural broadcast program. Humanities and other knowledge, while cultivating a good awareness of the audience who love nature and protect the environment. The launch of this program will be a good example of the characteristics of educational music.

Second, the guiding ideology:

Advocate healthy living and focus on fresh counseling. How to guide students to have a healthy lifestyle, have a happy life mood, master the fresh fashion life tourism humanities information, provide a platform for students to exchange experience, information summary, become the main motivation and guiding ideology for us to create this column .

Third, the column name: "ears to travel"

Fourth, the type of program: life tourism humanities

Fifth, style positioning:

1. Style: Fresh and relaxed, between fashion and conservative, constantly creating new ideas, having proper participation and cultural inclusion; language: lively, humorous, not rigid;

2. Form: Casual, casual, and eclectic.

3. Provide the maximum consultation to the audience in the simplest and most vivid language. Each consultation is controlled within 2 minutes, so that even the audience who are rushing on the road will gain something.

Six, slogan:

We use a sincere voice to build a bridge of spiritual communication. We use pens to depict every wonderful scene in campus life. We carefully understand every hot feeling of the students. Every week we meet in the familiar wave, we will touch the emotions, sorrows, dreams, beliefs... into a kind of agile voice, let it float over the campus, drift into the hearts of every teacher and student, let this sound rush to the sky, reverberate In every corner of the campus.

Seven, total length: 30 minutes

Eight, program preparation:

The announcer carefully prepares and submits the propaganda department to review, organize, and screen the music.

9. Program content:

Beginning:

Z: Dear students, good afternoon everyone! I am very happy to meet you at the "Ear to Travel" program at 6 o'clock on Tuesday.

C: Advocate healthy living and pay attention to fresh counseling. We will provide the audience with maximum living consultation in the simplest and most vivid language, here

Z: You can follow us on the big foot to travel around the world.

C: You can enjoy exotic ethnic culture in our ethnic customs garden;

Z: You can taste the cuisine of different nationalities in our big mouth. Hello everyone, I am your friend, Lili.

C: I am Chen Yan.

Plate 1: Bigfoot to swim the world

Introduce tourism consultations that radiate to the whole country and the world with Duyun as the center.

The screening principle is: 1. Suitable for short trips, we will give some notes on the journey together; at the end of the semester, we will introduce some places that are far away and suitable for team travel.

2, choose to introduce the global "singular, show, dangerous" geographical landscape, so that students can travel with their ears.

Section 2: Ethnic Style Park

Make full use of the characteristics of a multi-ethnic family, introduce our unique ethnic customs, and promote our national culture while entertainment.

Section 3: Big mouth to eat square

The diets of all ethnic groups have their own characteristics, and they are the crystallization of their wisdom. All ethnic minorities are intelligent and diligent. This section is to highlight their traits with ethnic snacks.

Conclusion:

Z: We use a sincere voice to build a bridge of spiritual communication, and carefully understand every hot feeling of the students.

C: We meet in the familiar wave, and touch, move, and enthusiasm into a kind of agile voice, let it float over the campus, drift into the heart of every teacher and student, let this sound rush to the sky, reverberate In every corner of the campus.

Z: Dear students, happy time is always very short. Our program is coming to an end. Thanks to the students for sharing this issue of "Ear to Travel"! I am your friend, Lili.

C: I am Chen Yan.

Hehe: We will see you again at the same time next week.


Part 4: "My Family Story" Radio Program Planning

First, the program overview

1. Name of the program: "Traveling in Hotan and Words"

2, the program section: Hetian treasure, the story of the traveller, "dudu" to go to the world

3. Duration of the program: 1 hour

4, listening platform: Hotan radio station ______ FM

5, broadcast time: ______

Second, the column concept:

1. Hotan Baobao

Hotan is a region rich in tourism resources. It promotes Hetian to let more people know about Hetian. It is the starting point of this column to let the tourism resources in Hetian area be transformed into wealth. At the same time, we also welcome manufacturers and friends from all over the country who want to promote their tourism industry in Hotan. ——The “Hetian and Word Tourism” column includes both the promotion of local tourism resources in Hotan and the promotion of tourism resources in other areas outside Hotan.

By launching this program, it is also possible to better guide the audience's tourism consumption and cater to the burgeoning tourism boom.

2, the story of the traveler

Introduce the character image to better interact with the audience, and at the same time create a cultural atmosphere for the "Hita and Word Tourism" column.

3, "dudu" to go to the world

Add interest to the column, broaden the audience's horizons and increase the column listening rate.

Third, the purpose of the column:

Fully display the tourism resources and resources of Hotan, focus on the development of Hetian tourism economy, build a harmonious and healthy tourism consumption trend; guide Hetian to “go out and introduce” and promote the contact and cooperation between the Hotan area and the outside world.

Fourth, the column positioning: the main conversation

Fifth, the style of the column: cheerful, relaxed; knowledgeable, interesting; intertwined with the audience

6. Broadcast content:

1. Hotan Baobao

Introducing the topic through a joke of the host, the two hosts, the host and the host, began to introduce a tourist attraction in the form of dialogue;

Appropriately introduce the recording of the person in charge of the relevant department of this tourist attraction, and guide the audience to understand and understand the objects discussed;

Listeners can call the hotline or send a newsletter to participate in the recent presentation of their views;

Finally, the host will carry out the imagination and make a summary.

The program can invite experts to be guests. During the program, advertisements related to slogans and tourism resources can be interspersed.

2, the story of the traveler

Main content: Let people who have gone out of Hotan tell the story outside; or people who come to Hotan can tell the impression of the Hotan area.

Various topics can be made according to the situation: such as college students who have been admitted to the field in Hotan, those who work outside the Hotan area, aid cadres from Hetian, and athletes and volunteers from Laitian.

Audience participation methods: letter submission, introduction of hotline, guest interview, newsletter, etc.

Requirement: Focus on telling the story and increase the content of the mood.

3, "dudu walk the world"

The sound of "dudu" can be obtained by the voice of the male host of the two hosts after a certain technical treatment. It is required to be cute and not vulgar. It is similar to cartoon children's voice and cannot be over-exaggerated.

The “dudu” is the main person, and “it” introduces the magical, famous spots and anecdotes in the world. The requirements are short, precise, and exquisite.

Program content can be obtained through the Internet and newspaper clippings.

Seven, broadcast mode:

Recording and broadcasting combined with live broadcast. The description of the scenic spots and products can be recorded and broadcasted, and the audience's participation is broadcast live.

Eight, program requirements:

1. Moderator: There are two directors of men and women who have a certain travel experience.

2. Guests: Experts and staff members of relevant departments such as tourism bureaus, developers, manufacturers, sellers, and certain property research institutes may be invited to invite the protagonists who have a heartfelt experience in the discussion of the program.

Nine, program production:

The preparation stage of the program gathers information on the characteristics, value, development and sales situation of the tourism resources, visits and experience, etc., makes full use of the network resources, prepares the copy in advance, contacts the relevant units and listeners, conducts interview recordings, and arranges them into the program.

The program can be supported by the Tourism Bureau, the Regional Economic Commission and other units, and they will provide relevant information on tourism resources.

If you encounter difficulties related to scientific knowledge, you can contact relevant scientific research units.

Regular audience essay activities can be arranged to arrange for participants to participate in group travel activities.

According to the actual situation of Hotan, contact the news production department to properly carry out the special story of “The Story of Travellers”.

X. Program promotion slogan:

The total version of the first words:

The words of Hotan Detective Edition:

"One sings the rooster, the world is white, the Wanfang music is played in the 阗" - traveled all over the country, the most beautiful is Hetian



Traveler's story: laughing and talking about travel stories, making friends all over the world - listening to the voices of travelers

"Dudu" walks the world's first words:

"After the southeast and northwest, there are all oddities" - popular! Fun! Do the "dudu" to go to the world!

XI. Program promotion, advertising source

1. Advance publicity in advance in the media such as Taiwan, TV station and radio and television newspaper;

2. When the conditions are ripe, engage in a essay on the theme of “Hetian and Word Travel” to encourage the audience to participate, obtain the source of the program, and expand the popularity of the program.

3. Hold audience associations and group travel activities in a timely manner to strengthen contact and communication with the audience.

4. Contact tourist attractions, property producers to sponsor and advertise.

Twelve, program goals

Striving for brand-name programs, becoming the best source for tourists to obtain tourism and property information;

Become an important platform for communicating with outsiders.

Thirteen, remarks

1. It is recommended that the female host of this program be fixed and the male host flexible.

2. Due to the relatively large work intensity of this program, it is recommended that the column host have appropriate cumulative bonuses.

3. It is recommended to open related Uighur programs, which can be translated into Uyghur according to Chinese scripts.

4. This program is recommended to set up a guide because it is to be connected to the audience hotline.

5. In the selection of the host, it is recommended to let the moderator of cheerful style and humor play the role.

6. It is recommended to give appropriate points to journalists who participated in the interview.


Pt 5: "Programming Program for Broadcasting in Hotan and Words"

First, the column concept:

The family is the cell of society, and it is a place where a person lives and lives, so the family is important. At present, we must thoroughly implement the "Civil Morals Implementation Outline", and we must start from the family to achieve twice the result with half the effort. Every family has a lot of stories, especially in the social transformation, the life experiences of different families, the different thoughts in the family, and the story of many joys and sorrows. These stories are both individual and common. Telling them will give the audience some inspiration. This led to the creation of a program like "My Family Story", which traces the source of happiness, analyzes the crux of misfortune, and guides the audience to reflect on family life better and reflect on themselves. It may also enable the audience who have a family crisis to gain the opinions of others through direct sighs, to alleviate family conflicts and to maintain family happiness.

Second, the purpose of the column:

Comprehensively demonstrate modern family life, implement the "Civil Morals Implementation Outline", and build socialist family ethics.

Third, the column positioning: talk class

Fourth, column style: warm

V. Broadcast content:

First tell a family story, then the host will ask one or two questions to guide the audience to discuss, the audience can call the hotline to tell their story or express their own opinions, and finally the host will make a summary. The program can invite experts or listeners to be guests.

During the program, publicity advertisements with slogans and family virtues can be interspersed.

Sixth, broadcast mode:

Recording and broadcasting combined with live broadcast. The story can be recorded and broadcasted, and the audience's participation is broadcast live.

Seven, program requirements:

1. Moderator: It can be independently occupied by a female host, or two male and female hosts can take turns. The host should be between 30 and 40 years old, have a certain life experience, and have high quality and academic qualifications.

2, guests: can invite the city women's federation and other units of experts, professional staff, can also invite a protagonist of a typical case. The specific requirements are that there is a certain theoretical basis or a sense of life, and the eloquence is good.

Eight, program production:

The pre-content of the program can be selected from typical examples published in the newspapers, or can be written by celebrities. Later manuscripts can be gradually adopted by the audience or the manuscripts written by the reporter.

The program can be supported by the city's trade unions, the city women's federation, the city's customs commission and other relevant units. They will provide typical examples of family problems and even provide experts on family issues.

Nine, time schedule:

If the content of the program is sufficient, it can be arranged on the Monday/Friday night. If the content of the program is not enough, it can be arranged every Saturday and Sunday.

The specific time is from 9:00 to 10:00 pm and the length is one hour.

X. Program promotion slogan:

Zhang Jia Li Jia Ouyang family has a classic

Happy things, troubles, everything

Telling family stories

Exchange life feelings

Saying life is sad and sad

Good taste, bitter and bitter taste

XI, program promotion

1. Advance publicity in advance in the media such as Taiwan, TV station and radio and television newspaper;

2. When the conditions are ripe, engage in a essay with the theme of "My Family Story", encourage the audience to participate, obtain the source of the program, and expand the popularity of the program.

3. Hold the audience association in a timely manner to strengthen contact and communication with the audience.

Twelve, program goals

Striving for brand-name programs and becoming a close friend of the audience.

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