Outdoor publicity plan

Part 1: 4S shop outdoor propaganda plan

【Summary】

In December of 20XX, the new store of 4S shop opened, and it has only been more than two months. In the minds of Liuyang people, there is generally no impression, and the popularity is not enough, so the sales volume is not up. Dongfeng Nissan New Sunshine and “Urban Nomads” hackers are the two main brands of Dongfeng Nissan series cars. The market response is good and the reputation is good. The car visibility and brand recognition of the entire Dongfeng Nissan series are very good. The strategy is spread across the country. Now the focus is on the sales volume of the 4S store in Liuyang West Station. To solve the local sales, especially the new store, I think we must first solve it: popularity, popular sales and reputation! So the following planning is carried out around this program.

[planning core]

1. Boutique gift, this is a big killer for attracting car buyers;

2. Buying a car with a low down payment and a small daily sales strategy. For example, the hacker, taking the manual standard type 2 drive of 167,800 yuan as an example, the down payment needs 60,000 yuan and the loan is 100,000 yuan. Buy a new Sunshine mortgage down payment minimum 1/4, etc., manufacturers should have a policy;

3. Exemption from car tax and license;

4.3.8 is Women's Day, and women enjoy a few discounts on their purchases with ID cards.

5. Free testing, free maintenance below 200 yuan, 200-500X discount, etc.; 500-1000X fold, VIP club membership card, etc.;

6. Try to test drive, invite journalists and business owners to test drive, press the channel, match activities, and publicity after the advertisement is broken;

7. Community tour;

8. Brush the newsletter, to the mobile and Unicom query users who spend more than 200 yuan a month to send a newsletter notice;

[planning target]

Recently: Through a series of publicity, the popularity of the West Station 4S store has been promoted and the popularity has been expanded.

Long-term: Expand sales, occupying the first place in the automobile sales field in Liuyang County, and one of the 10 cars on the road was sold by our store.

[advantages and disadvantages]

This project can be said that its strengths and weaknesses are outstanding.

Advantage:

Dongfeng Nissan series car brand awareness is very good, manufacturers advertising is in place;

The new Sunshine is priced at 8-12 million, and the hacker is 12-22 million. The price segment basically covers the purchasing power of Liuyang County;

Highlights of the event: March 8th is Women's Day, focusing on women's car buying, and selling cars on the curve.

The opening of the new store, the benefits are heavy and attractive;

The new store is located in the direction of Taiping Bridge in Liuyang West Station. The surrounding community, Qiyuan Pavilion, New Century Garden, Sunshine Home and Ideal Home are all mid-range communities, and the purchasing potential is great. At the same time, it is adjacent to Liuyang Tobacco Monopoly Bureau, Electric Power Bureau and West Bus Station;

Disadvantages:

No popularity, no highlights, no popularity, no sales; manufacturers monthly marketing expenses are not high; new store opening costs are large, income and expenditure are not balanced;

Countermeasure: Take the sales with popularity, divide the crowd with sales, and promote word-of-mouth publicity with service.

【Market analysis】

Liuyang County is one of the four counties in Changsha. Its economic level is generally higher than that of the other three counties. The purchasing potential is great. At the same time, Liuyang’s economic advantage lies in the output of the fireworks industry. Therefore, the main force of car purchase is the business owner and private owner. As well as government officials, as long as this aspect of promotion and relationship maintenance is done, sales should not be a problem. Take the case of a large-scale fireworks owner’s collective car purchase. The government’s grassroots officials are mostly after the 80s, and the consumption concept is ahead, so they are paid at zero. Or the policy of lending low down payment is still very attractive;

[Promotion mode]

From the end of February to March 8th, we will concentrate all funds and resources on a community tour, free car testing and invite celebrities to test drive, assisting 3.8 Women's Day propaganda. In terms of advertising, mobile advertising is used, and the flagship of the main traffic areas in the county is promoted. In cooperation with Mobile and China Unicom, the newsletter is sent to inform the contents of the event;

Basic mode: activity channel + advertising cooperation + news assistance

1. Activity-oriented: It is best to go to some towns and towns with large consumption potential to conduct tour exhibitions and free tests, and test drive. Specifically.

2. Advertising cooperation:

1. The main bus body advertisement in the county town is purchased for one month.

2. The flag of the main street is purchased for 15 days and submitted to the advertising company.

3. Brush the newsletter;

4. Print beautiful brochures, which are placed in various stores and made known to most businessmen. Deliver an exquisite DM to make the advertisement into the car;

5. Hanging institutional community, commercial community banners.

3. News support: Women's Day offers, try to test drive.

["Event clearing, advertising cooperation, news-assisted promotional advantage]

Advantages of publicity through news reports: wide reading, high credibility, easy to attract attention, easy to be remembered by the customer group, especially effective for brand shaping, another biggest advantage is "saving money."

Disadvantages of news reports: It is generally difficult to detail the specific content of the product, including specifications and prices.

Advantages of advertising: As long as it does not violate relevant laws and regulations, you can comprehensively and detailedly introduce your own products.

Disadvantages of advertising: the cost is too high, the love is small, the credibility is poor, and the degree of love is low.

activity:

Advantages of the event: The event can materialize and on-site the content of many news and advertisements, and many of the activities themselves are news-oriented, so they can effectively cooperate with the publicity.

Disadvantages of the activity: it is hard to organize and difficult to organize.

in conclusion:

The “News Report + Activity + Advertising” model can effectively compensate for their shortcomings and achieve the most effective publicity effect with the least amount of investment.

[Publicity concept and concept]

There must be a level and a main direction of attack.

The first stage: the debut period

Mainly to strengthen the public's awareness. With bus body advertising + newsletter + knife flag kicked off

Second stage promotion period

Plan the main points, plan community tour activities, free test and test drive test activities, and drive sales benefits.

The third stage: the strengthening period

Focus on car purchases, focus on the time period to brush the newsletter, vigorously promote the concessions and boutique gifts in the tour activities, print the leaflets, a large number of hair, mainly to people with cars;

The fourth stage: news assistance

The news report is linked to 3.8 Women's Day.

[Implementation principle]

In planning and implementation, we must grasp the principle of combining planning and flexibility. Be sure to beat others in service. If there are problems, they will be reflected immediately. You can change the original plan and seize every customer.

["Two one" project]

In the process of publicity, promotion and advertising promotion, two projects should be established. These two are:

Establish and improve an excellent team that can quickly respond to market turmoil to identify and feel.

Please enjoy the ceremonial team and the military band during the tour, or do not engage in it, do a sensational effect, set up the booth, and keep up with sales.



Part 2: Plan for outdoor publicity activities

First, the purpose of publicity

According to the requirements of the activity, set the theme close to the people, and use the way of interacting with the people to promote the sixth national census work.

Design interactive, participatory, innovative, influential, crowded, easy to operate and highly news events and social communication activities. Covering people from all levels and ages, the public can understand the content and importance of the census in the event, and dispel the doubts and concerns of the census, and actively participate in the census activities.

Second, the theme activities

This theme activity focuses on different groups, comprehensively guarantees the awareness rate of public welfare activities, and guarantees the publicity effect of the census content.

Census Casino Community Consultation Free Home Visit

[Event theme] Demographics began in a family. Census support comes from a line of words and deeds.

[Event time] September 20XX

[Event Location] Event Location Selection Highlights:

1. Communities with large population movements.

2. The new residential community caused by the local misplaced transfer account.

3. Communities with a large number of foreign residents.

[Event content] 1, entertainment castle, interactive square.

The promotion of the “Entertainment Castle” into the community activities is an effective means to effectively attract and “retain” the people to participate in the investigation and publicity. Held in a community with a dense population in Shijingshan District of Beijing, it can fully mobilize the enthusiasm of the community residents and cause residents to pay attention and participation in the census.

"Entertainment Castle" is to set the inflatable castle as a clearance game. Each level will set related questions about the "census". This requires the host to guide, parents and children to complete the work together. Only the questions can be answered correctly before entering the next level. The children who pass the customs clearance can get the prizes, and the children who participate can get the souvenirs.

2, art performances, hand in hand.

The stage of the event set up the stage, with the census logo as a three-dimensional shape, 500 square meters or more, magnificent, innovative and active, surrounded by entertainment castle buildings, design entertainment game rules. Between consultation and space, the community presents small-scale dramas, essays, cross talks and other literary and artistic forms. The plays are short and succinct, close to the residents to appreciate the atmosphere, and render the atmosphere of the scene, laying a pleasant social tone for the census activities.

3, the census for everyone, take the initiative to participate in you and me.

Set up census advisory service points on both sides of the stage, distribute brochures on censuses to community residents, and distribute gifts to let residents fully understand the importance of census and related vital interests. Prepare for the census registration and promote the smooth progress of the census.

4. On-site demonstrations say the future, scientific planning talks about development.

On the day of the event, interviewed the community residents, collected community residents' understanding of the census and the development of life around us in the past ten years, which can be played on the LED screen of the scene.

[Event highlights] Inflatable castle is a very popular way for children to entertain, enough to attract community children to participate, and to bring parents to the scene to interact. The happy scene will make people relax naturally, open their hearts and increase their contact. The children play and play, and they refuse to leave for a long time, winning time for the communication staff and parents.

Three cartoon mascots are set during the event to add entertainment elements and enrich the scene. They were named "name", "age" and "household registration" by census project. The mascot can mobilize the enthusiasm of the participants at the event to highlight the atmosphere.

The LED screen plays the knowledge related to the census, and people realize that everyone is a part of the census and must actively cooperate with the census. At the same time, the census propaganda film will be broadcast to spread the significance and value of the census and create an atmosphere in which the entire population participates in the census.

The entertainment castle is expected to build 2, each group has more than 15 performance teams, more than 10 publicity teams, 10 interactive entertainment management, and 5 live event management.

Third, the cost budget

The total cost of this promotion is about 157,100 yuan. For the detailed fee list, please refer to the attached file.

Fourth, the expected effect

The theme of this census has entered the people's life, is close to the people, and is easy to attract people to participate in, to create a good social atmosphere for the next census household registration, to lay the groundwork, and lay the foundation for effective work.

The above is the outline of the idea. If we want to put the propaganda event into practice, make effective results, and make achievements, we need further communication with you. We will make news strategies, media plans, and plan related reports on leadership, inspection, and interviews based on your specific requirements and ideas.


Chapter 3: Bank Outdoor Promotion Plan

Marketing theme:

The theme of this marketing is “Three Years of Daqing – Rongzheng Postal Savings”. It aims to express the sincere desire of the Bank to share the fruits of the work and create a better future with the high-end customers and the mass customers, and to spread the personal business of the bank to customers. As the center, we are committed to realizing the business philosophy of “win-win” for silver merchants.

Marketing purposes:

Through the promotion of household-to-house marketing, we will increase the visibility of our bank, attract customers and increase our popularity, so as to dig out high-end customers to carry out the promotion of other businesses of the Bank.

Marketing content:

The marketing mainly includes the following contents:

Anyone who deposits in our bank for one year can receive a gift such as pots and buckets.

Anyone who handles the agency insurance business at our bank can receive a gift such as cooking oil and rice cooker.

Those who apply for online banking in our bank can enjoy online e-banking remittance on the event day.

Marketing target:

Through this publicity campaign, we strive to increase the high-end customers of our bank to the highest level in history and improve the social awareness and utilization rate of our green card. Improve the opening rate and transaction volume of online banking. Accelerate the development of our business this year.

Marketing plan:

Advance to the village to promote households. Organize employees to take part of the rest time to enter each village for publicity, post posters in the main people's traffic points in each village, and then carry out house-to-house publicity, and strive to publicize to each household to ensure the effectiveness of publicity.

Use outlets to promote. The sales staff each said a word, explored potential users, improved the utilization of customer resources, and publicized the various businesses of the Bank to attract and maintain high-end customers.

The bidding and hosting of Huarong Sim Bank is not only an important academic activity, but also a diversified display platform. Therefore, we must not only vigorously promote Huarong culture, but also demonstrate our solidarity of 10 gold and four, reflecting financial The academic spirit of the college promotes the professionalism of Jiangxi University of Finance. Based on this, we made the following plan...

Propaganda purposes: deeper, broader and farther

Deeper: Through a variety of publicity methods, let everyone know more about Huarong

Broader: Combine with outreach to increase the visibility of Huarong in related industries in the society

Farther: based on Huarong's long-term propaganda, and assisting the next class to create a new Huarong

Promotion content

Huarong Simulation Bank Introduction and Business Introduction

Jin Sihua Rong logo:

The red icon highlights the enthusiasm of the 10 gold and four Shenhua, and the four r-rings hold a copper coin in the H-shape, which means “Golden Four Huarong”, indicating that 10 gold and four are united. The whole is like a big trip, which indicates that we will make a new revolution and create a prosperous spring and autumn.

Jinsi Huarong Concept: Team to create brand innovation and excellence

Promotional slogan: Jin Sihua Rong is different for you

"Golden Four Huarong" means that we have already closely integrated the spirit of Jinsi and Huarong culture. At the same time, it also shows that 10 gold and four undertake Huarong's confidence and determination; "Because you are different" is an invitation to everyone. , including the classes that are currently competing with us.

Promotional methods: innovative content, unique ways, and diversified publicity

Propaganda in the bidding stage: pay more attention to “wide”, and it is a continuous and uninterrupted publicity on a large scale.

Hanging banners, posters, inkjet displays, and artboard displays: sponsorship fees are paid by the outreach team in the form of title sponsors, and banner printing is carefully designed. At the same time, the classmates make the pictorials and hang or paste them together. Extensive publicity in the school's main roads and student-intensive areas.

Leaflet distribution: Sponsorship fees are provided in a way that assists sponsors in propaganda, and brochures are carefully designed and distributed, and distributed at the entrance of the cafeteria.

Internet publicity: use Sina Weibo, Sina blog, Renren.com and Tencent QQ to spread the diversified network platform with a wide range of radiation, and update the financial information and 10 Jinsi Shenhua dynamics on the homepage. Produce relevant links on the campus network, publicize financial and economic knowledge, introduce Huarong business, and showcase the golden style.

Stage Achievement Exhibition: Photographs, DV and other multimedia methods will be presented to the teachers and students of the whole school. 10 Jin 4 In the process of Shenhua, every Jin Sihua Rong people made efforts for Shenhua and achieved the staged results.

Post-event propaganda: Inheriting the propaganda during the bidding stage, combined with the new propaganda content, launched a series of new publicity activities, focusing on “deep” and “far”, focusing on in-depth publicity

Internet publicity: Open a network interactive channel with customers on the basis of the bidding stage, and conduct consulting business at the same time as publicity, answering questions for customers.

Huarong Football Friendly Match: Using the advantages of our class football team, we will conduct many Huarong friendly matches with other college classes and spread Huarong culture to other colleges.

Open a business staff consultation point: a small team of business personnel, regularly open a consultation point at the entrance of the canteen, collect customer feedback information and organize on the spot, one-on-one to solve the problems reflected by customers in a timely manner, and serve customers wholeheartedly.

Various lectures and presentations were held: contact with the Nanchang Branch of the Jiangxi University of Finance and Economics, and alumni from relevant industries or other famous people from the industry were regularly invited to give lectures on financial knowledge and impart practical experience.

Love Education and Primary School Art Exhibition: In the midst of the intense Shenhua process, in order to call for the promotion of love activities in the country, the 12 students of XX Jinsi went to Nanchang North every Friday afternoon. In the outskirts of the Datang Center, the National Elementary School conducts loving education activities. In the process of teaching, the primary school students used their art works as their thanks to the teachers. A piece of fine art works with childhood innocence and childhood fun, showing their infinite aspirations and pursuits for a better life, and evoking our fond memories of childhood. At that time, XX Jinsi will hold a “Love Education and Primary School Art Exhibition” in the school, and organically integrate Huarong elements to let love education and Huarong culture gather into a warm stream and integrate into the hearts of the people. At the same time, we will take part of the funds from the outreach of the Shenhua activities to set up the “Hua Rong Love Foundation”, which will be used to fund the poor students of the Xiatang Central State, so that Huarong Culture and Lei Feng spirit will be stationed together. Heart.

Produced the "XX Golden Four Huarong Commemorative Album" to remember: the XX Jinsi all teachers and students in the bidding for Huarong and the contractor Huarong's entire process, the efforts, the results achieved into an album and video, as XX Jinsi and The promotional film of Huarong Sim Bank was promoted again.

The genes of Huarong are passed down by us, and the culture of Huarong is spread by us. XX Jinsi will let everyone fully appreciate the charm of Huarong with active thinking and unique propaganda. We will not only make the teachers and students of the whole school know Huarong, understand Huarong and participate in Huarong, but also enhance the reputation of Huarong in the social related industries, and integrate the Jinsi spirit and Huarong culture. Spread it deeper, wider and farther.


Part 4: Planned reproductive outdoor propaganda plan

In order to conscientiously implement the spirit of the notice issued by the Municipal Population and Family Planning Commission on the issuance of the “Implementation Plan for Optimizing the Outdoor Propaganda Environment for Population and Family Planning”, we will create a more publicized environment that is more conducive to the overall work of the population in the region. This program is specially formulated for the work of the population and family planning outdoor publicity environment.

First, the guiding ideology

Guided by the spirit of the important speech of the General Secretary's "4·26", earnestly implement the spirit of the Ninth National Committee of the Third Session of the Municipal Party Committee and the Fourteenth Committee of the Tenth Committee of the District Committee, and firmly grasp the important opportunity to optimize the outdoor publicity environment. Further innovate the propaganda concept, standardize the propaganda content, expand the propaganda carrier, carefully create a number of propaganda positions, cultivate a group of propaganda models, promote the comprehensive optimization and promotion of the population propaganda outdoor propaganda environment, and establish a good image of the population and family planning work in the new era. We will do a good job in population work, promote balanced and long-term population development, create a good social environment, and create a strong public opinion atmosphere.

Second, the work objectives

Innovate and standardize the outdoor propaganda content of population and family planning, improve and expand the outdoor propaganda carrier, and strive to achieve accurate and standardized outdoor propaganda content of urban and rural population and family planning in the 20XX year. The propaganda carrier is diverse, novel and beautiful, and the propaganda position is extensive and rich. Cultural and humanistic features, strive to achieve "one land, one product", and create a good outdoor publicity environment for population and family planning.

Innovate and standardize the outdoor propaganda of population and family planning, focusing on the following topics:

Implement the spirit of the General Secretary’s important speech on comprehensively doing a good job in population;

Adhere to and improve the current birth policy, and effectively stabilize the low birth rate;

Focus on improving the quality of the population and effectively accelerate the construction of a strong country of human resources;

Comprehensively address the issue of the high sex ratio of the birth population and effectively promote gender equality;

Guide the orderly migration and rational distribution of the population, and effectively strengthen the management and services of the floating population;

Improve the social security and old-age service system and effectively respond to the aging of the population;

Establish and improve the family development policy, and effectively promote family harmony and happiness;

Adhere to the basic national policy of planning for childbirth, comprehensively solve the population problem with people's all-round development, and promote the coordination and sustainable development of population and economy, society, resources and environment;

In order to promote the development strategy of people's livelihood, narrow the three major gaps, and achieve common prosperity to create a good population environment;

In order to promote the construction of people's livelihood and people's livelihood, the construction of service system, the construction of population information, the action of sunshine, the comprehensive treatment of the sex ratio of the birth population, and the management of the floating population and family planning services, we will create a good social environment and public opinion atmosphere.

Third, the scope of optimization

Population and family planning public service advertisements and slogans;

Population and family planning posters;

Bulletin boards, publicity windows, publicity gallery, etc.;

Blackboard newspaper, exhibition board, banner, electronic display frequency, etc.;

Body advertising, light box advertising, etc.;

Symbolic buildings such as population culture parks, sculptures, and theme walls;

Signs, signs, warnings, warnings, etc. of various outdoor propaganda positions;

The name of the population planning and family civil propaganda group;

Other outdoor promotional vehicles that need to be optimized.

Fourth, the work content

Innovative propaganda concept. To optimize the outdoor publicity environment, we must firmly establish the propaganda concept of people-oriented and scientific development, and always adhere to the propaganda direction of advocating high-level, society-oriented, family-based, and serving the people, respecting the people's subjective status, conforming to the people's thinking habits, and taking into account the people's thoughts and feelings. The public is understood, the people accept, and the people are satisfied as the main criterion for evaluating the quality and level of the outdoor publicity environment of the population and family planning.

Standardize the content of the promotion. The outdoor propaganda content of the population and family planning should clearly reflect the spirit of the important speech of the General Secretary on comprehensively doing a good job in population work, closely follow the new situation and new tasks of doing a good job in population work in the new era, and thoroughly publicize the concept of new marriage and childbirth of science, civilization and progress, and publicize Population and family planning laws and regulations and popular science knowledge, publicize the program of reproductive interest-oriented policy measures, publicize social security and family development policies, and further guide the people to adhere to the basic national policy of planning for reproduction, improve reproductive health and quality of life, and promote family happiness and social harmony.

It is necessary to adhere to the principles of perfection and standardization and comprehensively clean up the contents of outdoor publicity. For propaganda content that does not meet the requirements of the new situation and new tasks, the command words and warnings with strong tone and dull tone should be removed. Through clean-up and perfection, we strive to promote the content of the content in a proper, warm and harmonious manner, pay attention to emotional communication, embody humanistic care, and truly make the outdoor propaganda of population and family planning an important means of covering the society, deepening the family, connecting with the people, and doing the work of the people.

Expand the propaganda carrier. The outdoor propaganda carrier of the population and family planning needs to be diverse, eclectic, novel and beautiful, economical and practical. The existing propaganda carrier can be kept intact, and the old ones should be updated in time. It is necessary to make full use of the favorable opportunity to optimize the outdoor publicity environment, and carefully plan, design and construct a number of higher-level outdoor propaganda positions in conjunction with the requirements of the “Typical Cultivation Project” and the “Image Display Project” of the Sunshine Family Planning Action. It is necessary to adhere to the combination of learning and independent innovation, highlight local characteristics, and achieve "one land, one product."

Establish a long-term mechanism. The outdoor publicity of population and family planning is an important part of the propaganda work of population and family planning. It is necessary to follow the development and change of the world situation, national conditions, district conditions, town and street conditions, people's sentiments and the tasks of population and family planning work, highlight the long-term, phased and dynamic of the optimization work, establish and improve the leadership system and working mechanism, and focus on implementation. Human resources, material resources, financial resources and other security conditions, adhere to planning leadership, quality assurance construction and optimization standards, form a long-term working mechanism for population and family planning outdoor propaganda, keep up with the times, and constantly innovate, to ensure that outdoor propaganda work keeps up with the times The pace has always adapted to the needs of the changing situation and always reflects the voice of the people.

V. Working principle

According to local conditions, classification guidance. All towns and streets should be closely linked to their own reality. According to the economic and social development, natural and geographical conditions, customs, customs and population and family planning work of different regions, an outdoor publicity environment for population and family planning with local characteristics should be created.

Quality is first and layout is moderate. The outdoor publicity of population and family planning is focused on quality. It is necessary to actively construct outdoor publicity products that are coordinated, unified and warm and beautiful. The layout of the propaganda carrier should be dense and appropriate to prevent excessive overuse.

Beautify the environment, save energy and protect the environment. The outdoor environment propaganda should be coordinated with the social environment and the natural environment, combined with the “five Chongqing” construction and comprehensive environmental remediation actions to add luster to the landscaping environment. It is necessary to adhere to the concept of energy conservation and environmental protection, and take the initiative to adopt energy-saving, low-carbon, environmentally-friendly, long-term use or recycling of propaganda carriers to avoid repeated investment and waste.

Sixth, the implementation steps

Deployment phase. The District Population and Family Planning Commission has formulated a work plan, and each town and street has formulated a specific implementation plan based on actual conditions. Districts and towns and streets should organize the investigation of the current situation of the outdoor publicity environment of population and family planning, find out the bottom number, and clarify the optimization goals and construction priorities; the district population and family planning committee will hold a meeting on September 2 to mobilize and deploy, and the town street will be before September 10. A mobilization deployment meeting will be held to clarify the content, objectives and requirements of the work.

Optimization stage. All towns and towns shall, in accordance with the requirements of the implementation plan, comprehensively carry out the outdoor publicity environment optimization work, strengthen overall planning, guidance and coordination, and report the local propaganda “one land, one product” feature to the district population and family planning committee before the end of December. Branch. The District Population and Family Planning Commission will organize forces to supervise and inspect the work of various towns and streets, and organize news media to report on the achievements of localization optimization work and create a good public opinion atmosphere.

Summary stage. On the basis of comprehensive inspection, all towns and towns will conscientiously summarize the optimization work, and will submit the report to the District Population and Family Planning Commission. The District Population and Family Planning Commission has organized special forces to conduct inspections and evaluations on the development of the towns' street optimization work, commend the towns and streets with outstanding achievements, and report on the town streets with poor work and optimized work. The assessment results are included in the target responsibility system assessment. Introduce advanced models, learn from each other, learn from each other's strengths, and promote common progress.

Seven, work requirements

Strengthen leadership and attach great importance to it. All towns and towns should take the optimized outdoor planning and publicity environment as a concrete action to implement the spirit of the General Secretary’s important speech and comprehensively do a good job in population work, as an effective measure to strengthen and innovate social management and do a good job in the work of the people. The important content of the new wind into the Wanjia activities and the new rural new family plan, as a powerful means to reform and innovate the population propaganda work, promote the promotion of the propaganda carrier construction, incorporate the population propaganda outdoor propaganda work into the target management responsibility system assessment, and carefully deploy Advance, level and implement.

Increase efforts and implement responsibilities. It is necessary to effectively increase the intensity of the optimization work, and ensure that the position, the leadership are in place, the responsibility is in place, and the investment is in place. The Zhenjie Population and Family Planning Office should effectively assume the responsibility of coordinating and guiding. It can organize professionals to design a batch of propaganda carrier construction drawings, and prepare a batch of outdoor propaganda slogans, which are combined with actual choices. Conditional town streets can organize out-of-town visits and learn from the good experiences and practices of advanced regions. We must adhere to the principle of cleaning up the norms, grasping the optimization and innovation, and implementing the requirements of the activities.

Highlight key points and focus on integration. In the optimization work of all towns and towns, in addition to grasping the good work, we must pay attention to highlighting the key points of work, pay more attention to the construction of publicity and quality products, pay more attention to cultivating the publicity highlights, pay more attention to establishing a typical propaganda, and realize the one-site and one-hundred-flowers. It is necessary to pay attention to the cultural content of the propaganda carrier and the taste of art, and accelerate the development of population culture to a new level. Actively infiltrated, organically integrated, naturally embedded.