Large-scale performance planning
Part 1: Large-scale performance planning
This year is the XX year birthday of Dechang Middle School. This is an important milestone in the history of development of Germany and China. It is a new starting point for the school to strive for progress and create greater glories. The celebration of cultural evenings is an important part of the celebration work. It is an important form of inheriting fine traditions, demonstrating the achievements of running schools, and invigorating the spirit of teachers and students. According to the requirements of the Preparatory Committee of the Celebration, the following plans are formulated:
First, the planning group:
Person in charge: Wu Ping, Li Wenhui
Members: Ma Hong, Liao Xuyan, Ma Wu, Cao Taihua, Ling Peisen, Qian Yong,
Second, the general commander: Wu Zongquan
Third, the executive commander: Wu Ping
Fourth, the general director: Li Zhihui
V. Conducting: Ma Hong, Liao Xuyan, He Xiangcui, Wu Xiaojun, Zhao Juan, Liao Tianyu
Six, each group of program inspectors: Li Zhihui, Pu Yongqiang, Zheng Bo, Wang Changlin, Jiang Guangliang, Yang Guangxiang
Zhao Zexiang
7. Coordination of student team and student actor candidates: Xue Changjian, He Jun, Li Quansheng, Zhang Yibin, Gao Fen, Shi Hongliang, Wang Zhilian, Ma Hong, Zhong Liwen, Zheng Caiquan, Wang Huagang, Zeng Guangping
Eight, guiding ideology
The purpose of the performance:
1. Through the performances of literature and art, reviewing the history of running a school, inheriting the fine traditions, summing up the experience of running a school, showing the results of running a school, highlighting the brand connotation of Dechang Middle School, innovating the characteristics of running a school, and promoting the all-round development of the school.
2. Through the performances of the arts and culture, enhance the school's cohesiveness, centripetal force and appeal, thus inspiring people, rallying people's hearts, and motivating all teachers and students and alumni to contribute their wisdom and strength to the mother's school in a new way.
3. Through the literary performances, through the XX anniversary celebration, fully explore the historical and cultural connotations of the school, and refine the humanistic theme of “common honor”, “excellent achievement”, “truthful emotion” and “model of unity”, with “emotion” as the cohesion It highlights the school's unique charm of running a school, and reflects the spirit of the "Tian Xingjian, the gentleman to self-improvement" of teachers and students in Germany.
4. Strengthen foreign exchanges, expand external influences, improve the visibility and reputation of the school, establish a good social image, strive for strong support from all walks of life, and optimize the external school environment.
Celebration style performance:
With grand, warm, joyful and peaceful styles, the performances are comprehensive, unique and exciting, and they are entertaining, elegant and outstanding.
Large-scale literary program organization requirements
Through the literary performances, it reflects the glorious course of Dechang Middle School in the past 70 years, the profound German-Chinese human spirit, the flourishing development of Dechang Middle School, and the grand dream of sailing.
The literary and artistic programs strive to be atmospheric, refined and energetic.
The form of the program is divided into five parts: the introduction ------ "Blessing the motherland". "Starting" - the difficult process. "Struggle" ---- into the new era "Outlook" - release the dream. The end -----"Happy Birthday".
Program organization: The school is organized by the teacher and the students in the grade level. At the same time, some programs of previous alumni can be recruited.
Required props material
1. “XX Year Honor and Dream”——The theme photo exhibition of Dechang Middle School's 70-year development history. Highlight "achievement" and "honor". Looking back at the development of the school in XX years, the comprehensive reflection of educational facilities, teaching concepts, teacher strength, educational achievements, outstanding talents, etc., reflects the strength of the famous schools.
2. The “Outstanding German and Chinese People” photo exhibition, reporting on outstanding social figures from Dechang Middle School. With these outstanding German high school students, to reflect the influence and popularity of the school.
3, the scene: a large couplet on both sides of the stage, XX years of wind, rain, reading sound, sounds in the heart of the German middle school; XX carrying family affairs, state affairs, world affairs, everything is branded in the soul of Chinese children.
Nine, the theme: seventy years of wind and rain
X. Name: Flying dreams
XI. Holding time: 9:30 am, October 10, 20XX
Performance venue: Dechang Middle School Gymnasium
12. Organizer: Dechang Middle School
Thirteen, the unique design of the party
1. Form: A large-scale variety show featuring live interactions between actors and spectators, with songs, instrumental music, song and dance, dance and essays.
2. The host of the evening party as the host of the party will only appear at the opening and ending of the party. The middle series will be connected and run through the epic poems of the documentary style.
3. Stage art will combine nationality and modernization, highlighting and strengthening multimedia features, integrating large screens into programs, and producing special designs for vocabulary.
4, lighting and sound design: After the specific program of the party has a prototype, the lighting and sound department according to the requirements of the program, the script of the sketch, the music and the sub-shot of the song and dance, the position of the host, the order of the program, etc. are designed gradually. Light. In the rehearsal "walking stage" stage, the lamp position and color temperature are adjusted according to the scheduling, modeling, mood and atmosphere of each specific program.
Fourteen, party structure
The structure of the party is a plate structure with five parts:
Introduction.
Large dance: "Kissing the Motherland"
Description of the program: red or yellow clothing, pink or red big fan, dressing opening. Performed by students, expressing the blessings of the German middle school to the motherland and the birthday of the alma mater. The cast is huge, 40 people.
Program leader: Zhao Juan,
Program Inspector, Logistics Support: Zheng Bo
The first movement: "Starting" - a difficult journey
The history of Dechang Middle School is presented in the form of the host's string, recitation, and song and dance.
Scenario description:
On the stage, three scenes are composed of actors: the first one, Shenggong Academy, the situation of an old gentleman teaching; the second one, the establishment of Dechang Middle School in 19XX, the teachers and students to read and promote the anti-Japanese war; In 1949, the country was liberated, and Dechang Middle School ushered in a new life. Through three pictures, the history of Dechang Middle School is expressed, and the spirit of self-improvement of Dechang Middle School teachers and students is demonstrated. The performance of Dechang Middle School teachers and students is deeply patriotic. The three pictures should be compact and the connection should be natural.
The first picture: Shenggong Academy, a situation in which an old gentleman teaches, and plays an old-fashioned educational scene.
The background music is played by the piano "Yangge". The actor is composed of a male teacher and 10 first-year boys. In the scene lighting, the screen is arranged in a cool-toned theme. The screens are arranged in a row, and the words are arranged in a row. The book is on the right side, with 10 students in front. After the scene lasts for 5 seconds, the background music begins to play the four songs of "Yangge" with the piano. The volume of the music is getting smaller and smaller, and the gentleman begins to read: "The beginning of the person, the sex is good. . . . . . After stopping for two seconds, the student repeats. At this time, the screen winds around the stage. After the students repeat, the screen is arranged in front of the stage and the middle part is arranged to the left and right. Hey, the teacher and the student are on display. After three seconds of the screen, the zither continues. Opening the historical scroll of Dechang Middle School, I read it with deep affection: In the thirteenth year of Qing Emperor Qianlong, Wang Gongyu defended Ningyuan, attached importance to talents, and opened the academy. At that time, Dechang opened Fengchi Academy and Shenggong Academy. Shenggong Academy is the predecessor of Dechang Middle School. It was built in Xianfeng for three years. The people who have been in charge of the college are: Gao Huanran, Luo Yiyuan, Zhang Lianfang, Jin Kui, Yan Yushu, Zhang Qin, etc., all of whom are celebrities. It is these great sages, the Shenggong Academy, which allows many children of Dechang to have a book, a culture, and a dream. In the end of the Qing Dynasty, the Imperial Examination was abolished, and the National Academy was closed. In 1908, the Shenggong Academy was also closed. The fifty-five years of reading in Shenggong Academy has always remained in the historical picture of Dechang Middle School.
"At the beginning of the human race, the nature is good. The sex is similar, the Xi Xiangyuan. If you don't teach, the sex is moved. The way of teaching is expensive." The staff members are separated from the screen by the screen, and the gentleman continues to read, "I don't teach, sex is Moved. . . .” The students repeat at intervals of two seconds. The students and the teacher repeat the same two times from the beginning. At this time, the lights were dark, the teachers and students left, and the drums were placed after the screen. At the same time, the drum sounds anxiously. At this time, after the screen is closed, the light-lighting personnel are ready to be in place for three seconds. The lighting is accompanied by the drums rising slowly, and the screen is raised. At the highest position, the drums are stopped. After three seconds, the drums are played. The rhythm was obviously slowed down, and after the arrangement was completed, the people began to dance to the left and right with the rhythm of the drums. At the same time, the lights were warm and the personnel exited.
The second picture: In 1939, Dechang Middle School was established. Teachers and students read and promoted the truth of saving the nation and saving the people.
In the 28th year of the Republic of China, my teacher, Mr. Zhu Yonglin, the president of Dechang District Liguo Primary School, invited local gentlemen to organize a simple teacher class. After the approval of the government at that time, 40 new students were enrolled and they started school on November 21 of the same year. Zhu Yonglin presided over the teaching affairs, the rank of Zou Jiuling, the full-time teacher Shang Zitian, Kang Zitang. Shortly after the start of the simple teacher class, Mr. Zhu Yonglin and others, with the support of the local gentry and the education sector, formed the "Taichang Organizing Secondary School Committee", presuming that Zhang Hanbi was the director and reported to the Xikang Provincial Government to approve the establishment of Dechang Middle School. In the 29th year of the Republic of China, the provincial teaching of the second word No. 604 was approved, and the establishment of Xichang County Dechang Junior High School was approved.
It was 19XX, my alma mater was born. The alma mater was born when the mountains and rivers were broken and the nation was in danger. In 1937, the War of Resistance Against Japanese Aggression broke out. In 1939, the nation ignited the anti-Japanese national salvation movement. Under the extremely difficult conditions, the teachers and students of the alma mater taught cultural knowledge while promoting anti-Japanese, educating students to strive for self-improvement and seeking truth.
The third picture: the liberation of the country in 1949, Dechang Middle School ushered in a new life.
The large-scale song and dance "Welcome to the Morning", recited in the meantime, mainly shows the history of the birth of the alma mater, interpreting the teacher and students while teaching the cultural knowledge, while promoting the truth of saving the country and saving the people, played an important role in promoting the revolution in the hometown, highlighting the red color of Dechang Middle School Historical Origins
Program leader: Li Zhihui, Liao Xuyan, Ma Hong, Cao Taihua, Zhou Jianwei, Liao Tianyu
Program Inspector, Logistics Support: Pu Yongqiang
The second movement: "Struggle" - into a new era.
The feature film of the various awards won by the big screen broadcast school, fixed in the sound poetry painting "Eternal Eternity", a group of outstanding award-winning photos, song and dance combination, ensemble and other programs, showing the results of education since the reform and opening up.
1. Song sing: "Campus Style"
Brief introduction of the program content: Select the songs with campus atmosphere, showing the era of Dechang Middle School to prosperity and glory.
Selected songs and personnel: 1 "Back to Germany"
2 "We are happy gardeners"
3 "Morning of the Campus"
Program leader: He Jicui
Band leader: Li Zhihui
Program Inspector, Logistics Support: Wang Changlin
2. Dance "I will be you when I grow up"
Introduction to the Festival: This is a large-scale dance, student performance, showing students' love for teachers and the spirit of students in the new historical period.
Actor: More than 24 students.
Program leader: Zhao Juan
Program Inspector, Logistics Support: Zhao Zexiang
3, song and dance "this autumn fruit full garden"
[To show the theme of the four sessions of students. "Four Meetings", "Five Energy"]
Introduction to the program content: Through the large-scale dances created by the enthusiastic, cheerful, inspiring and inspiring music, the students will demonstrate the skills learned in the school-based curriculum, such as paper-cutting, hand-made, sports aerobics, instrumental performances, etc. Demonstrate the achievements of our school in implementing quality education under the guidance of the spirit of the new curriculum reform, reflecting the spiritual outlook of German and Chinese students.
Through a group of warm, cheerful, inspiring and motivating campus songs, students sang "We are the successors of the communist cause", "Childhood", "10 minutes between classes", "Youth Rhythm", "Communist Youth Songs-----May "Flower Sea", interspersed with performances such as sports, aerobics, taekwondo, etc., showing students' paper-cutting, art, and calligraphy works, actors showing hand-wrapped works, and multimedia exhibitions
Under the guidance of the spirit of the new curriculum reform, our school has achieved fruitful results in the implementation of quality education, reflecting the spirit of the German and Chinese students.
"We are the successors of the communist cause"
On the stage, 24 boys and 24 girls performed under the auditorium with 8 singing teams, and the stage interacted. Under the stage, the team holds flowers, and each team is distinguished by different colors of clothing. Directed by eight teachers.
"childhood"
Four boys, four girls chorus, guitar accompaniment
Ten minutes between classes
Girls singing, performing sports and performing Taekwondo
Youth rhythm
12 street boys and 12 girls perform campus hip-hop
"The Communist Youth League Song-----Flower Sea in May"
On the stage, 24 boys and 24 girls performed under the auditorium with 8 singing teams, and the stage interacted. Under the stage, the team holds flowers, and each team is distinguished by different colors of clothing.
Program leader: Liao Xuyan, Ma Hong, Yang Shaolong, Lu Dayong, Liao Tianyu
Program Inspector, Logistics Support: Jiang Guangliang
The third movement: "Outlook" - let go of dreams.
The big screen plays the MTV combination.
The moderator's presiding performance shows that after the merger of the two schools, Germany and China have a brilliant future and a better blessing tomorrow.
1. Dance: "Tomorrow will be better"
Brief introduction of the program: The cast is bigger, expresses gratitude to the alma mater, blessings to the alma mater, and the theme of hope and confidence in the alma mater's tomorrow.
Actor: 24 or more
Program leader: He Xiangcui
2, song partner dance: party theme song "flying dreams"
Description of the program: In the form of song and dance, the cast is as large as possible. Demonstrate the cohesiveness, centripetal force and appeal of Dechang Middle School, which inspires people and embodies people's hearts, and encourages all teachers and students and alumni to contribute their wisdom and strength to the better construction of their alma mater in the new form. Push the party to a climax.
Singing actors: Luo Youzhi, Li Wenhui;
Dancer, 24 teachers, 24 students.
Program leader: Li Zhihui, Wu Xiaojun
Program Inspector, Logistics Support: Yang Guangxiang
End: "Happy birthday to you."
Closing song: Happy Birthday
Introduction to the program: The celebrities and the actors who will be better tomorrow, "Delete Dreams" will sing "Happy Birthday". Sing with the audience. Flowers, slogans dance, give flowers, and push the party to a climax in a warm, exciting atmosphere.
16. Audience:
The audience in the venue should participate in the program interaction.
1. Participate in interactive personnel: 396 students in the second day of the second day, all students in the second year of high school, interact in the seat area of the west and east of the gymnasium
Interactive leader:
Wei Dingchang, Zhang Hong, Li Yuting, Zhang Yunjie, An Yuanlong, Zhou Zhou, Cao Liying, Hu Zeming, Zhao Zexia, Yin Pengfei, Gao Wei, Jiang Shengxian
2, song preparation: to participate in the interactive personnel to learn "we are the successor of the communist cause" "Communist Youth League song ----- May flower sea" "Happy birthday to you" three songs, chorus performance.
3, clothing props: the audience dressed in red, yellow, blue, green T-shirts, wearing white gloves, take a small red flag, bouquet.
4, interactive program:
The interaction in "Blessing the Motherland": the audience holds the small red flag, the leader of the team takes the red flag, and under the command of the teacher dancing the banner, the audience swings the red flag with the rhythm of the music.
The song sings the interaction in "Autumn Garden Style": under the teacher's command, dance the props in the hands of the music rhythm. "Return to Germany", the props in the hands of teachers and students lifted up. "We are a happy gardener", the props in the hands of teachers and students are lowered a little. The props in the hands of the "Morning of the Campus" are dancing.
In the song and dance "This Autumn is full of fruit and fruit garden", the teacher separately command. Hand hold flowers, dance with the rhythm of the music, and interact with the performance on the stage. Change the standing, sit down, shake left and right, salute and other actions.
"Foresight" - in the flying dreams, in the song "Tomorrow will be better" "Flying Dreams", the bouquet and some of the audience's performances of the flying pigeons will form a picture of a bird flying in the sea, highlighting the dream of flying. Theme of
At the end, I wish you a happy birthday, applauding and dancing with the rhythm of music.
Program Inspector, Logistics Support: Zhao Zexiang
Part 2: Large-scale performance planning
Activity background
In order to implement XXX Comrade's great conception of "creating a harmonious society", a series of large-scale public welfare activities with the theme of "Creating a Harmonious Society" was launched within the scope of the entire party and society. The event aims to promote the large-scale public welfare activities of “Creating a Harmonious Society”, with the aim of calling for more people to join such activities.
At present, the study and living problems of poor students in remote areas and disaster areas have received wide attention from all walks of life. People have extended a helping hand to these students in different forms. As of X-X, X-Day, the donation materials have reached XXX million yuan, and XX students have returned to school. With this party, a bridge of love will be set up in the hearts of everyone, so that more people will lend a helping hand to these poor students, so that these children suffering from poverty will see the light of hope.
activity theme
The “Community for the Society” large-scale public welfare performance was organized by the XX Association. The purpose is to appeal to the whole society to help the poor students, so that more poor students can successfully complete their studies and ensure their normal study and life.
Organizer: XX Association
Co-organizers: XX Society, XX Group, XX Organization, XX Federation
Attendance guests: Minister XX, Mayor of XX City, President of XX
Activities
This evening's party mainly includes performances such as song and dance, reading, and cross-talk. XX will encourage the event and XX will attend the party as a ambassador of love. Thirty representatives of poor students will come to the party to give a thank you note and present their carefully prepared programs.
Activity planning
1. Time: July 15th, 20XX, 18:00~21:00
2. Location: X City Government Center Square
3. Specific arrangements: refer to the specific timetable
cooperation method
Sale of naming rights
The host of the party at the party thanked the funded enterprise three times.
Hanging balloons, banners and arches off the field
Program time schedule:
18:00 The party officially started
17:30-17:55 Admission of guests and actors
18;00—18:10 Chairman’s speech
18:12—18:17 Moderator’s opening remarks
18:20—18:40 song performance
18:42—18:52 dance
18:54-19:00 Poor student representative recite
19:03-19:23 Pieces
19:25-19:40 Folk song performance by famous singers
19:42-19:52 30 poor students perform dance
19:55-20:10 The leader of the event is inscribed by XX and reported by the event ambassador for the progress of the event.
20:13-20:30 crosstalk
20:32-20:50 Charity auction for this event
20:52—20:59 closing of the party
Part 3: Large-scale performance planning
[First case]
People who win the hearts of the people have the world!
As the process of economic development accelerates and the commercial economy tends to become hot and international, we have embraced the arrival of a brand economy era. The branding and dissemination of the brand is the only way for every business. In order to let their brand penetrate the hearts of consumers, every merchant is looking for a shortcut that can directly penetrate the brand into the hearts of consumers. It can be said that the Eight Immortals cross the sea and show their magical powers. The so-called people who win the hearts of the people, who can get the recognition of consumers, establish their own brand effect and consumer loyalty to the brand, can firmly occupy the consumer market and win the battle of business. Therefore, the way to directly penetrate the brand into the consumer is the key to success.
It is for this reason that the large-scale cultural performances in the community broke out. This form of activity that enriches the cultural life of the community and adds to the fun of life is very popular among them. At the same time, the companies that participated in the joint activities were also rewarded with huge brand communication. Every thousand people watched, the media tracked and reported, and the government leaders paid attention to it. At present, such activities still contain enormous power, which can bring about the social benefits of multi-dimensional and win-win situation. Standing on the footsteps of success in 2019, we embarked on a new journey in 2019.
【 Purpose】
The purpose of the event is to build a cultural platform, create a civilized city, build a harmonious community, enrich the lives of residents, and build a harmonious society in an all-round way.
[Harmony New Fashion] Entering the community art performance is an important window that reflects the creation of a civilized city and a harmonious society. It not only reflects the development of the city's civilization, but also reflects the cultural prosperity of the community's new wind. Carry out cultural promotion activities in the community, and complete the overall goal of “culture into the community and promote commercial promotion” in the form of cultural programs.
The event focused on the guiding ideology of living close to the lives of the people in the community. The public welfare is strong, and the theme is clear and close to the people. The widespread concern of society will inevitably produce immeasurable advertising value. Through the activities for the corporate culture image, public relations brand to do all-round publicity, to promote social civilization and promote business economic benefits double harvest.
【 organization】
organizer:
Co-sponsorship: Merchant title unit
Organizer: Changzhou Yongyi Yanggang Art Planning Co., Ltd.
【 Activity Name】 To be determined
"****" Cup [Harmony New Fashion] Enters the Community Large-scale Art Performance
【 Theme slogan】
Alternative:
Slogan 1: Creating a civilized city
Slogan 2: Striving for a civilized city, building a harmonious community
【 Activity time】
This event is from the beginning of the month to the end of the month. It is expected to last for 5 months and a total of 15 performances will be performed.
Month: *Field Month: *Field
Month: *Field Month: *Field Month: *Field
【 Event Location】
First and last venue:
Other venues: The major communities in the city can choose from the materials.
[Event schedule]
The premiere ceremony and the launching ceremony of the event: Entering the administrative center
Session 2: Entering the xx Community Session 3: Entering the xx Community
Session 4: Entering the xx Community Game 5: Entering the xx Community
Game 6: Entering the xx Community Session 7: Entering the xx Community
Session 8: Entering the xx Community Session 9: Entering the xx Community
Session 10: Entering the xx community. The eleventh: Entering the xx community
Session 12: Entering the xx Community Session 13: Entering the xx Community
Game 14: Entering the xx community
Closing Ceremony: Entering the Administrative Center
[Single activity execution steps]
First, community outreach communication
Second, the show enters the community and posts the event POP
Third, on-site exhibition, various merchants promote the distribution of information, small gifts, hot spots
Fourth, theatrical performances, including large-scale song and dance, acrobatics, magic, folk art, cross talk, etc.
Fifth, the host conducts a public interaction quiz game
Sixth, the performance is over, thank the audience, and dismantle the exhibition.
[The whole process of the event]
Propaganda
Recruit resources
Launching Ceremony
Community outreach
Community show
Full coverage
Late report
[This highlight idea]
This event in 2019 is different in form from 12 years, and integrates and innovates on the basis of the original outdoor road show.
First of all: the overall scale of the event is more ambitious, and strive to create a more sensational and lasting effect. The propaganda has become more and more powerful. The main body is mainly to promote "××××", and at the same time, it is promoted by TV, outdoor, printed matter and internet. See the post-propaganda plan for details.
Second: The activity lasted for 5 months, and the number of events increased to * * field, which is convenient for expanding social influence.
Third: The form of the program is increased from the traditional performance of song and dance, drama, to small pieces, cross talk, magic acrobatics, face changes, reverse strings and so on.
Fourth: The layout of the event changed from the traditional road show mode to the “cultural new landscape” mode. Several promotional tents were added to the site layout, and the title unit and the “××××” consultation desk were added. At the same time, the sponsored unit was integrated. Promotions, purchases, etc., can warm up the venue and increase the popularity of the event, effectively expanding the influence of the event.
Fifth: The event site layout is changed from the traditional rectangular stage single-sided background to the modeling stage, the side flap backgrounds and the design on the stage. At the same time, the truss pull-up wire hangs the rotating cold fireworks to increase the visual effect. See the figure below for details.
Sixth: Event viewing On the basis of the original viewing stage, the addition of high-definition LED display screen allows more and more viewers to watch the stage performances, effectively expand the number of people at the event site, and the first roadshow using this method. Activities, using fresh sense to quickly gather activity popularity, increase the impact of event highlights and overall effects.
Seventh: Change the first event into the premiere ceremony and the launching ceremony of the event, increase the starting bridge section, and turn off the lights only with a follow-up light to illuminate the start-up platform, invite government leaders, citizen weekly leaders and start-up guests to share Press the starter platform and ignite the cold fireworks at the same time. After the launching ceremony, the first performance will be performed. The quality of the performance of the premiere ceremony should be high. The management of the audience should be strict, especially in the management of the audience area and the promotion area. .
【 Promotion plan】
Integrating and coordinating the dissemination of the series of actions throughout the recommendation phase, and completing the local campaign objectives of the phased dissemination, for the follow-up momentum, will be the significance of this propaganda.
The first stage
Time: × early to mid-month
Purpose: To arouse the public's attention to this event, more importantly, to attract attention from merchants and performance resources, and to facilitate the launch of investment promotion.
Media combination:
Advertising content: slightly
second stage
Time: From the middle of the month to the first performance
Purpose: To publicize this event and cause social intensive attention.
Media combination:
Promotion plan
Advertising content: slightly
[Full report]
The activity of this event was tracked and reported by “××××”. The activities of the above performances were the theme of the news report and the photo of the event site.
[ Follow-up]
After the tour, the public selected various activities such as "Favorite Programs" and "Excellent Organizers", which were displayed by the media and accumulated for three weeks, effectively extending the influence of the activities.
Participate in the media:
Participation methods: reported by the media, public calls, e-mails, online voting, newsletter voting, etc.
[Event Scene Effect] Show Figure 1
[Event Scene Effect] Show Figure 2
[stage effect design reference]
【 Investment & Return Plan】
Total event title: 500,000
Media return:
1. The title quotient will be used as a co-sponsor and will appear in various publicity and news reports in the middle and late stages of all activities. Namely: nominations were publicized during the promotion of all media events in the previous period; nominations were reported during the event; nominations were promoted for follow-up activities.
Media and columns
× beginning of the month to the opening ceremony
× month to × month activity period
× month event follow-up
"××××"
A full-page weekly promotion will be nominated for promotion during this event.
Not less than ** *** full-page publicity
Nominations will be announced in at least half of the weekly illustration news
Not less than ** times ** full-page publicity
Nominations will be announced in the two follow-up reports
Not less than ** times ** full-page publicity
Television station
Nominations for the first, second and third sets of 15 nights and 15 seconds of event promotion advertisements
Nominations for the first, second and third sets of 15 nights and 15 seconds of event promotion advertisements
"××××"
Nominations will be announced in the news of the Municipal Civilization Office
Not less than ** promotion
Nominations will be announced during the event’s premiere and closing ceremonies
Not less than ** promotion
Nomination promotion in news reports
Not less than ** promotion
"××××"
Nomination and publicity in the news of civilized affairs
Not less than ** promotion
2 times a day, 1 minute each time, change content every week, nomination publicity in news broadcast
Not less than ** promotion
Nomination promotion in news broadcast
Not less than ** promotion
"××××"
Homepage advertising nomination promotion
Not less than ** publicity
Weekly event video report promotion
Not less than ** promotion
Nominations in the follow-up event execution layout
Not less than ** promotion
2. “××××” returns 10 full-page versions of the advertisement layout, which can be delivered in phases, and the longest delivery period is the deadline for the event.
3. “××××” conducted an exclusive interview with the leaders of the title unit.
4, the performance community posted POP posters nominations
Return on the show
1. The sponsor's name and logo are reflected in each performance and all promotional activities.
2, balloons, arches, banners, activities, background printing, publicity banners reflect the sponsor's name or logo.
3. Arrange the products or corporate image of the booth and the title unit at the prominent position of each performance site for on-site promotion.
4. One billboard on the event site, the sponsor is responsible for the design of the organizing committee responsible for the production.
5. Sponsor's promotional materials can be distributed at each performance.
6. In each performance, the host repeatedly acknowledged the sponsor's support and issued a number of sponsored companies related knowledge and prize questions.
7. Invite sponsors to participate in various related activities of our platform.
8. After the license is authorized by the organizer, relevant media promotion and activities can be organized by themselves in the name of the sponsor of the event title.
9. The sponsor may use the name and logo of the series of activities on the packaging, film and television advertisements, and print advertisements of the brand products stipulated in the contract.
This year is the XX year birthday of Dechang Middle School. This is an important milestone in the history of development of Germany and China. It is a new starting point for the school to strive for progress and create greater glories. The celebration of cultural evenings is an important part of the celebration work. It is an important form of inheriting fine traditions, demonstrating the achievements of running schools, and invigorating the spirit of teachers and students. According to the requirements of the Preparatory Committee of the Celebration, the following plans are formulated:
First, the planning group:
Person in charge: Wu Ping, Li Wenhui
Members: Ma Hong, Liao Xuyan, Ma Wu, Cao Taihua, Ling Peisen, Qian Yong,
Second, the general commander: Wu Zongquan
Third, the executive commander: Wu Ping
Fourth, the general director: Li Zhihui
V. Conducting: Ma Hong, Liao Xuyan, He Xiangcui, Wu Xiaojun, Zhao Juan, Liao Tianyu
Six, each group of program inspectors: Li Zhihui, Pu Yongqiang, Zheng Bo, Wang Changlin, Jiang Guangliang, Yang Guangxiang
Zhao Zexiang
7. Coordination of student team and student actor candidates: Xue Changjian, He Jun, Li Quansheng, Zhang Yibin, Gao Fen, Shi Hongliang, Wang Zhilian, Ma Hong, Zhong Liwen, Zheng Caiquan, Wang Huagang, Zeng Guangping
Eight, guiding ideology
The purpose of the performance:
1. Through the performances of literature and art, reviewing the history of running a school, inheriting the fine traditions, summing up the experience of running a school, showing the results of running a school, highlighting the brand connotation of Dechang Middle School, innovating the characteristics of running a school, and promoting the all-round development of the school.
2. Through the performances of the arts and culture, enhance the school's cohesiveness, centripetal force and appeal, thus inspiring people, rallying people's hearts, and motivating all teachers and students and alumni to contribute their wisdom and strength to the mother's school in a new way.
3. Through the literary performances, through the XX anniversary celebration, fully explore the historical and cultural connotations of the school, and refine the humanistic theme of “common honor”, “excellent achievement”, “truthful emotion” and “model of unity”, with “emotion” as the cohesion It highlights the school's unique charm of running a school, and reflects the spirit of the "Tian Xingjian, the gentleman to self-improvement" of teachers and students in Germany.
4. Strengthen foreign exchanges, expand external influences, improve the visibility and reputation of the school, establish a good social image, strive for strong support from all walks of life, and optimize the external school environment.
Celebration style performance:
With grand, warm, joyful and peaceful styles, the performances are comprehensive, unique and exciting, and they are entertaining, elegant and outstanding.
Large-scale literary program organization requirements
Through the literary performances, it reflects the glorious course of Dechang Middle School in the past 70 years, the profound German-Chinese human spirit, the flourishing development of Dechang Middle School, and the grand dream of sailing.
The literary and artistic programs strive to be atmospheric, refined and energetic.
The form of the program is divided into five parts: the introduction ------ "Blessing the motherland". "Starting" - the difficult process. "Struggle" ---- into the new era "Outlook" - release the dream. The end -----"Happy Birthday".
Program organization: The school is organized by the teacher and the students in the grade level. At the same time, some programs of previous alumni can be recruited.
Required props material
1. “XX Year Honor and Dream”——The theme photo exhibition of Dechang Middle School's 70-year development history. Highlight "achievement" and "honor". Looking back at the development of the school in XX years, the comprehensive reflection of educational facilities, teaching concepts, teacher strength, educational achievements, outstanding talents, etc., reflects the strength of the famous schools.
2. The “Outstanding German and Chinese People” photo exhibition, reporting on outstanding social figures from Dechang Middle School. With these outstanding German high school students, to reflect the influence and popularity of the school.
3, the scene: a large couplet on both sides of the stage, XX years of wind, rain, reading sound, sounds in the heart of the German middle school; XX carrying family affairs, state affairs, world affairs, everything is branded in the soul of Chinese children.
Nine, the theme: seventy years of wind and rain
X. Name: Flying dreams
XI. Holding time: 9:30 am, October 10, 20XX
Performance venue: Dechang Middle School Gymnasium
12. Organizer: Dechang Middle School
Thirteen, the unique design of the party
1. Form: A large-scale variety show featuring live interactions between actors and spectators, with songs, instrumental music, song and dance, dance and essays.
2. The host of the evening party as the host of the party will only appear at the opening and ending of the party. The middle series will be connected and run through the epic poems of the documentary style.
3. Stage art will combine nationality and modernization, highlighting and strengthening multimedia features, integrating large screens into programs, and producing special designs for vocabulary.
4, lighting and sound design: After the specific program of the party has a prototype, the lighting and sound department according to the requirements of the program, the script of the sketch, the music and the sub-shot of the song and dance, the position of the host, the order of the program, etc. are designed gradually. Light. In the rehearsal "walking stage" stage, the lamp position and color temperature are adjusted according to the scheduling, modeling, mood and atmosphere of each specific program.
Fourteen, party structure
The structure of the party is a plate structure with five parts:
Introduction.
Large dance: "Kissing the Motherland"
Description of the program: red or yellow clothing, pink or red big fan, dressing opening. Performed by students, expressing the blessings of the German middle school to the motherland and the birthday of the alma mater. The cast is huge, 40 people.
Program leader: Zhao Juan,
Program Inspector, Logistics Support: Zheng Bo
The first movement: "Starting" - a difficult journey
The history of Dechang Middle School is presented in the form of the host's string, recitation, and song and dance.
Scenario description:
On the stage, three scenes are composed of actors: the first one, Shenggong Academy, the situation of an old gentleman teaching; the second one, the establishment of Dechang Middle School in 19XX, the teachers and students to read and promote the anti-Japanese war; In 1949, the country was liberated, and Dechang Middle School ushered in a new life. Through three pictures, the history of Dechang Middle School is expressed, and the spirit of self-improvement of Dechang Middle School teachers and students is demonstrated. The performance of Dechang Middle School teachers and students is deeply patriotic. The three pictures should be compact and the connection should be natural.
The first picture: Shenggong Academy, a situation in which an old gentleman teaches, and plays an old-fashioned educational scene.
The background music is played by the piano "Yangge". The actor is composed of a male teacher and 10 first-year boys. In the scene lighting, the screen is arranged in a cool-toned theme. The screens are arranged in a row, and the words are arranged in a row. The book is on the right side, with 10 students in front. After the scene lasts for 5 seconds, the background music begins to play the four songs of "Yangge" with the piano. The volume of the music is getting smaller and smaller, and the gentleman begins to read: "The beginning of the person, the sex is good. . . . . . After stopping for two seconds, the student repeats. At this time, the screen winds around the stage. After the students repeat, the screen is arranged in front of the stage and the middle part is arranged to the left and right. Hey, the teacher and the student are on display. After three seconds of the screen, the zither continues. Opening the historical scroll of Dechang Middle School, I read it with deep affection: In the thirteenth year of Qing Emperor Qianlong, Wang Gongyu defended Ningyuan, attached importance to talents, and opened the academy. At that time, Dechang opened Fengchi Academy and Shenggong Academy. Shenggong Academy is the predecessor of Dechang Middle School. It was built in Xianfeng for three years. The people who have been in charge of the college are: Gao Huanran, Luo Yiyuan, Zhang Lianfang, Jin Kui, Yan Yushu, Zhang Qin, etc., all of whom are celebrities. It is these great sages, the Shenggong Academy, which allows many children of Dechang to have a book, a culture, and a dream. In the end of the Qing Dynasty, the Imperial Examination was abolished, and the National Academy was closed. In 1908, the Shenggong Academy was also closed. The fifty-five years of reading in Shenggong Academy has always remained in the historical picture of Dechang Middle School.
"At the beginning of the human race, the nature is good. The sex is similar, the Xi Xiangyuan. If you don't teach, the sex is moved. The way of teaching is expensive." The staff members are separated from the screen by the screen, and the gentleman continues to read, "I don't teach, sex is Moved. . . .” The students repeat at intervals of two seconds. The students and the teacher repeat the same two times from the beginning. At this time, the lights were dark, the teachers and students left, and the drums were placed after the screen. At the same time, the drum sounds anxiously. At this time, after the screen is closed, the light-lighting personnel are ready to be in place for three seconds. The lighting is accompanied by the drums rising slowly, and the screen is raised. At the highest position, the drums are stopped. After three seconds, the drums are played. The rhythm was obviously slowed down, and after the arrangement was completed, the people began to dance to the left and right with the rhythm of the drums. At the same time, the lights were warm and the personnel exited.
The second picture: In 1939, Dechang Middle School was established. Teachers and students read and promoted the truth of saving the nation and saving the people.
In the 28th year of the Republic of China, my teacher, Mr. Zhu Yonglin, the president of Dechang District Liguo Primary School, invited local gentlemen to organize a simple teacher class. After the approval of the government at that time, 40 new students were enrolled and they started school on November 21 of the same year. Zhu Yonglin presided over the teaching affairs, the rank of Zou Jiuling, the full-time teacher Shang Zitian, Kang Zitang. Shortly after the start of the simple teacher class, Mr. Zhu Yonglin and others, with the support of the local gentry and the education sector, formed the "Taichang Organizing Secondary School Committee", presuming that Zhang Hanbi was the director and reported to the Xikang Provincial Government to approve the establishment of Dechang Middle School. In the 29th year of the Republic of China, the provincial teaching of the second word No. 604 was approved, and the establishment of Xichang County Dechang Junior High School was approved.
It was 19XX, my alma mater was born. The alma mater was born when the mountains and rivers were broken and the nation was in danger. In 1937, the War of Resistance Against Japanese Aggression broke out. In 1939, the nation ignited the anti-Japanese national salvation movement. Under the extremely difficult conditions, the teachers and students of the alma mater taught cultural knowledge while promoting anti-Japanese, educating students to strive for self-improvement and seeking truth.
The third picture: the liberation of the country in 1949, Dechang Middle School ushered in a new life.
The large-scale song and dance "Welcome to the Morning", recited in the meantime, mainly shows the history of the birth of the alma mater, interpreting the teacher and students while teaching the cultural knowledge, while promoting the truth of saving the country and saving the people, played an important role in promoting the revolution in the hometown, highlighting the red color of Dechang Middle School Historical Origins
Program leader: Li Zhihui, Liao Xuyan, Ma Hong, Cao Taihua, Zhou Jianwei, Liao Tianyu
Program Inspector, Logistics Support: Pu Yongqiang
The second movement: "Struggle" - into a new era.
The feature film of the various awards won by the big screen broadcast school, fixed in the sound poetry painting "Eternal Eternity", a group of outstanding award-winning photos, song and dance combination, ensemble and other programs, showing the results of education since the reform and opening up.
1. Song sing: "Campus Style"
Brief introduction of the program content: Select the songs with campus atmosphere, showing the era of Dechang Middle School to prosperity and glory.
Selected songs and personnel: 1 "Back to Germany"
2 "We are happy gardeners"
3 "Morning of the Campus"
Program leader: He Jicui
Band leader: Li Zhihui
Program Inspector, Logistics Support: Wang Changlin
2. Dance "I will be you when I grow up"
Introduction to the Festival: This is a large-scale dance, student performance, showing students' love for teachers and the spirit of students in the new historical period.
Actor: More than 24 students.
Program leader: Zhao Juan
Program Inspector, Logistics Support: Zhao Zexiang
3, song and dance "this autumn fruit full garden"
[To show the theme of the four sessions of students. "Four Meetings", "Five Energy"]
Introduction to the program content: Through the large-scale dances created by the enthusiastic, cheerful, inspiring and inspiring music, the students will demonstrate the skills learned in the school-based curriculum, such as paper-cutting, hand-made, sports aerobics, instrumental performances, etc. Demonstrate the achievements of our school in implementing quality education under the guidance of the spirit of the new curriculum reform, reflecting the spiritual outlook of German and Chinese students.
Through a group of warm, cheerful, inspiring and motivating campus songs, students sang "We are the successors of the communist cause", "Childhood", "10 minutes between classes", "Youth Rhythm", "Communist Youth Songs-----May "Flower Sea", interspersed with performances such as sports, aerobics, taekwondo, etc., showing students' paper-cutting, art, and calligraphy works, actors showing hand-wrapped works, and multimedia exhibitions
Under the guidance of the spirit of the new curriculum reform, our school has achieved fruitful results in the implementation of quality education, reflecting the spirit of the German and Chinese students.
"We are the successors of the communist cause"
On the stage, 24 boys and 24 girls performed under the auditorium with 8 singing teams, and the stage interacted. Under the stage, the team holds flowers, and each team is distinguished by different colors of clothing. Directed by eight teachers.
"childhood"
Four boys, four girls chorus, guitar accompaniment
Ten minutes between classes
Girls singing, performing sports and performing Taekwondo
Youth rhythm
12 street boys and 12 girls perform campus hip-hop
"The Communist Youth League Song-----Flower Sea in May"
On the stage, 24 boys and 24 girls performed under the auditorium with 8 singing teams, and the stage interacted. Under the stage, the team holds flowers, and each team is distinguished by different colors of clothing.
Program leader: Liao Xuyan, Ma Hong, Yang Shaolong, Lu Dayong, Liao Tianyu
Program Inspector, Logistics Support: Jiang Guangliang
The third movement: "Outlook" - let go of dreams.
The big screen plays the MTV combination.
The moderator's presiding performance shows that after the merger of the two schools, Germany and China have a brilliant future and a better blessing tomorrow.
1. Dance: "Tomorrow will be better"
Brief introduction of the program: The cast is bigger, expresses gratitude to the alma mater, blessings to the alma mater, and the theme of hope and confidence in the alma mater's tomorrow.
Actor: 24 or more
Program leader: He Xiangcui
2, song partner dance: party theme song "flying dreams"
Description of the program: In the form of song and dance, the cast is as large as possible. Demonstrate the cohesiveness, centripetal force and appeal of Dechang Middle School, which inspires people and embodies people's hearts, and encourages all teachers and students and alumni to contribute their wisdom and strength to the better construction of their alma mater in the new form. Push the party to a climax.
Singing actors: Luo Youzhi, Li Wenhui;
Dancer, 24 teachers, 24 students.
Program leader: Li Zhihui, Wu Xiaojun
Program Inspector, Logistics Support: Yang Guangxiang
End: "Happy birthday to you."
Closing song: Happy Birthday
Introduction to the program: The celebrities and the actors who will be better tomorrow, "Delete Dreams" will sing "Happy Birthday". Sing with the audience. Flowers, slogans dance, give flowers, and push the party to a climax in a warm, exciting atmosphere.
16. Audience:
The audience in the venue should participate in the program interaction.
1. Participate in interactive personnel: 396 students in the second day of the second day, all students in the second year of high school, interact in the seat area of the west and east of the gymnasium
Interactive leader:
Wei Dingchang, Zhang Hong, Li Yuting, Zhang Yunjie, An Yuanlong, Zhou Zhou, Cao Liying, Hu Zeming, Zhao Zexia, Yin Pengfei, Gao Wei, Jiang Shengxian
2, song preparation: to participate in the interactive personnel to learn "we are the successor of the communist cause" "Communist Youth League song ----- May flower sea" "Happy birthday to you" three songs, chorus performance.
3, clothing props: the audience dressed in red, yellow, blue, green T-shirts, wearing white gloves, take a small red flag, bouquet.
4, interactive program:
The interaction in "Blessing the Motherland": the audience holds the small red flag, the leader of the team takes the red flag, and under the command of the teacher dancing the banner, the audience swings the red flag with the rhythm of the music.
The song sings the interaction in "Autumn Garden Style": under the teacher's command, dance the props in the hands of the music rhythm. "Return to Germany", the props in the hands of teachers and students lifted up. "We are a happy gardener", the props in the hands of teachers and students are lowered a little. The props in the hands of the "Morning of the Campus" are dancing.
In the song and dance "This Autumn is full of fruit and fruit garden", the teacher separately command. Hand hold flowers, dance with the rhythm of the music, and interact with the performance on the stage. Change the standing, sit down, shake left and right, salute and other actions.
"Foresight" - in the flying dreams, in the song "Tomorrow will be better" "Flying Dreams", the bouquet and some of the audience's performances of the flying pigeons will form a picture of a bird flying in the sea, highlighting the dream of flying. Theme of
At the end, I wish you a happy birthday, applauding and dancing with the rhythm of music.
Program Inspector, Logistics Support: Zhao Zexiang
Part 2: Large-scale performance planning
Activity background
In order to implement XXX Comrade's great conception of "creating a harmonious society", a series of large-scale public welfare activities with the theme of "Creating a Harmonious Society" was launched within the scope of the entire party and society. The event aims to promote the large-scale public welfare activities of “Creating a Harmonious Society”, with the aim of calling for more people to join such activities.
At present, the study and living problems of poor students in remote areas and disaster areas have received wide attention from all walks of life. People have extended a helping hand to these students in different forms. As of X-X, X-Day, the donation materials have reached XXX million yuan, and XX students have returned to school. With this party, a bridge of love will be set up in the hearts of everyone, so that more people will lend a helping hand to these poor students, so that these children suffering from poverty will see the light of hope.
activity theme
The “Community for the Society” large-scale public welfare performance was organized by the XX Association. The purpose is to appeal to the whole society to help the poor students, so that more poor students can successfully complete their studies and ensure their normal study and life.
Organizer: XX Association
Co-organizers: XX Society, XX Group, XX Organization, XX Federation
Attendance guests: Minister XX, Mayor of XX City, President of XX
Activities
This evening's party mainly includes performances such as song and dance, reading, and cross-talk. XX will encourage the event and XX will attend the party as a ambassador of love. Thirty representatives of poor students will come to the party to give a thank you note and present their carefully prepared programs.
Activity planning
1. Time: July 15th, 20XX, 18:00~21:00
2. Location: X City Government Center Square
3. Specific arrangements: refer to the specific timetable
cooperation method
Sale of naming rights
The host of the party at the party thanked the funded enterprise three times.
Hanging balloons, banners and arches off the field
Program time schedule:
18:00 The party officially started
17:30-17:55 Admission of guests and actors
18;00—18:10 Chairman’s speech
18:12—18:17 Moderator’s opening remarks
18:20—18:40 song performance
18:42—18:52 dance
18:54-19:00 Poor student representative recite
19:03-19:23 Pieces
19:25-19:40 Folk song performance by famous singers
19:42-19:52 30 poor students perform dance
19:55-20:10 The leader of the event is inscribed by XX and reported by the event ambassador for the progress of the event.
20:13-20:30 crosstalk
20:32-20:50 Charity auction for this event
20:52—20:59 closing of the party
Part 3: Large-scale performance planning
[First case]
People who win the hearts of the people have the world!
As the process of economic development accelerates and the commercial economy tends to become hot and international, we have embraced the arrival of a brand economy era. The branding and dissemination of the brand is the only way for every business. In order to let their brand penetrate the hearts of consumers, every merchant is looking for a shortcut that can directly penetrate the brand into the hearts of consumers. It can be said that the Eight Immortals cross the sea and show their magical powers. The so-called people who win the hearts of the people, who can get the recognition of consumers, establish their own brand effect and consumer loyalty to the brand, can firmly occupy the consumer market and win the battle of business. Therefore, the way to directly penetrate the brand into the consumer is the key to success.
It is for this reason that the large-scale cultural performances in the community broke out. This form of activity that enriches the cultural life of the community and adds to the fun of life is very popular among them. At the same time, the companies that participated in the joint activities were also rewarded with huge brand communication. Every thousand people watched, the media tracked and reported, and the government leaders paid attention to it. At present, such activities still contain enormous power, which can bring about the social benefits of multi-dimensional and win-win situation. Standing on the footsteps of success in 2019, we embarked on a new journey in 2019.
【 Purpose】
The purpose of the event is to build a cultural platform, create a civilized city, build a harmonious community, enrich the lives of residents, and build a harmonious society in an all-round way.
[Harmony New Fashion] Entering the community art performance is an important window that reflects the creation of a civilized city and a harmonious society. It not only reflects the development of the city's civilization, but also reflects the cultural prosperity of the community's new wind. Carry out cultural promotion activities in the community, and complete the overall goal of “culture into the community and promote commercial promotion” in the form of cultural programs.
The event focused on the guiding ideology of living close to the lives of the people in the community. The public welfare is strong, and the theme is clear and close to the people. The widespread concern of society will inevitably produce immeasurable advertising value. Through the activities for the corporate culture image, public relations brand to do all-round publicity, to promote social civilization and promote business economic benefits double harvest.
【 organization】
organizer:
Co-sponsorship: Merchant title unit
Organizer: Changzhou Yongyi Yanggang Art Planning Co., Ltd.
【 Activity Name】 To be determined
"****" Cup [Harmony New Fashion] Enters the Community Large-scale Art Performance
【 Theme slogan】
Alternative:
Slogan 1: Creating a civilized city
Slogan 2: Striving for a civilized city, building a harmonious community
【 Activity time】
This event is from the beginning of the month to the end of the month. It is expected to last for 5 months and a total of 15 performances will be performed.
Month: *Field Month: *Field
Month: *Field Month: *Field Month: *Field
【 Event Location】
First and last venue:
Other venues: The major communities in the city can choose from the materials.
[Event schedule]
The premiere ceremony and the launching ceremony of the event: Entering the administrative center
Session 2: Entering the xx Community Session 3: Entering the xx Community
Session 4: Entering the xx Community Game 5: Entering the xx Community
Game 6: Entering the xx Community Session 7: Entering the xx Community
Session 8: Entering the xx Community Session 9: Entering the xx Community
Session 10: Entering the xx community. The eleventh: Entering the xx community
Session 12: Entering the xx Community Session 13: Entering the xx Community
Game 14: Entering the xx community
Closing Ceremony: Entering the Administrative Center
[Single activity execution steps]
First, community outreach communication
Second, the show enters the community and posts the event POP
Third, on-site exhibition, various merchants promote the distribution of information, small gifts, hot spots
Fourth, theatrical performances, including large-scale song and dance, acrobatics, magic, folk art, cross talk, etc.
Fifth, the host conducts a public interaction quiz game
Sixth, the performance is over, thank the audience, and dismantle the exhibition.
[The whole process of the event]
Propaganda
Recruit resources
Launching Ceremony
Community outreach
Community show
Full coverage
Late report
[This highlight idea]
This event in 2019 is different in form from 12 years, and integrates and innovates on the basis of the original outdoor road show.
First of all: the overall scale of the event is more ambitious, and strive to create a more sensational and lasting effect. The propaganda has become more and more powerful. The main body is mainly to promote "××××", and at the same time, it is promoted by TV, outdoor, printed matter and internet. See the post-propaganda plan for details.
Second: The activity lasted for 5 months, and the number of events increased to * * field, which is convenient for expanding social influence.
Third: The form of the program is increased from the traditional performance of song and dance, drama, to small pieces, cross talk, magic acrobatics, face changes, reverse strings and so on.
Fourth: The layout of the event changed from the traditional road show mode to the “cultural new landscape” mode. Several promotional tents were added to the site layout, and the title unit and the “××××” consultation desk were added. At the same time, the sponsored unit was integrated. Promotions, purchases, etc., can warm up the venue and increase the popularity of the event, effectively expanding the influence of the event.
Fifth: The event site layout is changed from the traditional rectangular stage single-sided background to the modeling stage, the side flap backgrounds and the design on the stage. At the same time, the truss pull-up wire hangs the rotating cold fireworks to increase the visual effect. See the figure below for details.
Sixth: Event viewing On the basis of the original viewing stage, the addition of high-definition LED display screen allows more and more viewers to watch the stage performances, effectively expand the number of people at the event site, and the first roadshow using this method. Activities, using fresh sense to quickly gather activity popularity, increase the impact of event highlights and overall effects.
Seventh: Change the first event into the premiere ceremony and the launching ceremony of the event, increase the starting bridge section, and turn off the lights only with a follow-up light to illuminate the start-up platform, invite government leaders, citizen weekly leaders and start-up guests to share Press the starter platform and ignite the cold fireworks at the same time. After the launching ceremony, the first performance will be performed. The quality of the performance of the premiere ceremony should be high. The management of the audience should be strict, especially in the management of the audience area and the promotion area. .
【 Promotion plan】
Integrating and coordinating the dissemination of the series of actions throughout the recommendation phase, and completing the local campaign objectives of the phased dissemination, for the follow-up momentum, will be the significance of this propaganda.
The first stage
Time: × early to mid-month
Purpose: To arouse the public's attention to this event, more importantly, to attract attention from merchants and performance resources, and to facilitate the launch of investment promotion.
Media combination:
Advertising content: slightly
second stage
Time: From the middle of the month to the first performance
Purpose: To publicize this event and cause social intensive attention.
Media combination:
Promotion plan
Advertising content: slightly
[Full report]
The activity of this event was tracked and reported by “××××”. The activities of the above performances were the theme of the news report and the photo of the event site.
[ Follow-up]
After the tour, the public selected various activities such as "Favorite Programs" and "Excellent Organizers", which were displayed by the media and accumulated for three weeks, effectively extending the influence of the activities.
Participate in the media:
Participation methods: reported by the media, public calls, e-mails, online voting, newsletter voting, etc.
[Event Scene Effect] Show Figure 1
[Event Scene Effect] Show Figure 2
[stage effect design reference]
【 Investment & Return Plan】
Total event title: 500,000
Media return:
1. The title quotient will be used as a co-sponsor and will appear in various publicity and news reports in the middle and late stages of all activities. Namely: nominations were publicized during the promotion of all media events in the previous period; nominations were reported during the event; nominations were promoted for follow-up activities.
Media and columns
× beginning of the month to the opening ceremony
× month to × month activity period
× month event follow-up
"××××"
A full-page weekly promotion will be nominated for promotion during this event.
Not less than ** *** full-page publicity
Nominations will be announced in at least half of the weekly illustration news
Not less than ** times ** full-page publicity
Nominations will be announced in the two follow-up reports
Not less than ** times ** full-page publicity
Television station
Nominations for the first, second and third sets of 15 nights and 15 seconds of event promotion advertisements
Nominations for the first, second and third sets of 15 nights and 15 seconds of event promotion advertisements
"××××"
Nominations will be announced in the news of the Municipal Civilization Office
Not less than ** promotion
Nominations will be announced during the event’s premiere and closing ceremonies
Not less than ** promotion
Nomination promotion in news reports
Not less than ** promotion
"××××"
Nomination and publicity in the news of civilized affairs
Not less than ** promotion
2 times a day, 1 minute each time, change content every week, nomination publicity in news broadcast
Not less than ** promotion
Nomination promotion in news broadcast
Not less than ** promotion
"××××"
Homepage advertising nomination promotion
Not less than ** publicity
Weekly event video report promotion
Not less than ** promotion
Nominations in the follow-up event execution layout
Not less than ** promotion
2. “××××” returns 10 full-page versions of the advertisement layout, which can be delivered in phases, and the longest delivery period is the deadline for the event.
3. “××××” conducted an exclusive interview with the leaders of the title unit.
4, the performance community posted POP posters nominations
Return on the show
1. The sponsor's name and logo are reflected in each performance and all promotional activities.
2, balloons, arches, banners, activities, background printing, publicity banners reflect the sponsor's name or logo.
3. Arrange the products or corporate image of the booth and the title unit at the prominent position of each performance site for on-site promotion.
4. One billboard on the event site, the sponsor is responsible for the design of the organizing committee responsible for the production.
5. Sponsor's promotional materials can be distributed at each performance.
6. In each performance, the host repeatedly acknowledged the sponsor's support and issued a number of sponsored companies related knowledge and prize questions.
7. Invite sponsors to participate in various related activities of our platform.
8. After the license is authorized by the organizer, relevant media promotion and activities can be organized by themselves in the name of the sponsor of the event title.
9. The sponsor may use the name and logo of the series of activities on the packaging, film and television advertisements, and print advertisements of the brand products stipulated in the contract.
recommended article
- New Year's event plan for 2019
- Celebration program
- Equipment Management Implementation Plan
- July 1 commendation activity plan
- Create a smoke-free unit implementation
- Collective wedding planning
- Company opening ceremony planning plan
- 2014 organization life meeting plan
- Supermarket 5.1 Promotions
- Guoxiaoxin Teacher Training Program
- Winter Fire Prevention Program 2019
- Village-level environmental sanitation improvement plan
popular articles
- Teacher's famous saying
- Thanks to the friend's words 2019
- Korean swear words
- Bing Xin’s famous words
- 2019 annual training program
- 2014 is very touching words
- I want to say something to the teacher.
- College student business plan
- Qq space mood phrase
- Summer camp program for 2019
- Sad love sentence 2019
- 2014 Mall National Day Festival Plan
- Tao Xingzhi's famous sayings
- Strong words
- College entrance examination inspirational quotes
- Company activity planning
- The latest high school inspirational maxim
- Teacher's Day Program for 2019
- In-house training program
- Describe the fast time sentence 2019
- Du Yuexi's famous sayings
- a good saying that loves labor
- English famous words
- Injured sentence
- Taizai’s famous sayings
- 2019 Christmas Eve event plan
- July 1st activity plan
- Classical life motto
- Jiujiu Chongyang Festival Program in 2019
- Deaf people jingle 2019