Food Festival Planning

Part 1: Food Festival Planning

I. Organizer: Director of Marketing Department

Second, responsible department: Marketing Department, Food and Beverage Department

Third, the date of holding: July 20 to August 5, 20XX

Fourth, the purpose of the event:

1. Through the summer food festival, the event will further promote Xiyuan and expand its popularity.

2. Create a cool and refreshing food culture in the summer, and stimulate the restaurant consumption of the summer hotel.

3. Further tap potential customers and increase customer base.

Five, the specific content

Food Festival preparations:

1. Purchasing the ingredients of the dishes, determining the variety, price and preferential measures of the food festival.

2. The news of the food festival is conveyed through newspaper media, flyers, banners, and newsletter group, which has aroused the attention of consumers.

Food Festival content:

1. Organize the display of branded dishes. Set a fixed exhibition area to showcase the summer art specialties for the physical art form of the dishes.

2. The clothing of the service personnel conforms to the theme of this event, and the attitude of the instrument should also meet certain requirements.

In the atmosphere of the dining environment, the industry and people with creative and cultural connotations are required to plan the overall environment of the food festival. Based on the courtyard layout of Xiyuan Hotel, it can be arranged outdoors. Consumers eat in a good atmosphere, and their mood and appetite are naturally different.

Promotional sales:

1. With the theme of “Summer to enjoy the cool, enjoy the food and enjoy the food”, the beer will be purchased for two more activities. The consumption of summer beer will be very large, and it will become the main force of hotel wine consumption. By launching a gift-giving activity, attract more consumers. .

2. Three to five special dishes are introduced daily to expand the acceptance of special dishes and further screening from them, which is more acceptable to consumers.

3. The live event distributes mysterious gifts, multiple surprises, and unexpected gains.

Promotion planning:

1. Printed food festival advertising color pages are included with the Beijing Times and the Beijing News.

2. The Summer Food Festival promotes outdoor curtains, event-themed posters, elevator posters, event-themed desk cards, and food court billboards in the lobby.

3. SMS newsletter, message dissemination

Budget:

1. Media advertising promotion fee 1000+ leaflet printing folder report 2000+ newsletter group sending 2000=5000 yuan.

2. Gifts: According to 100 yuan per day, total, 100X8 = 800 yuan.

3. Decoration costs: horizontal + gold cloth + bunting + balloons, etc. + miscellaneous fees = 3000 yuan.


Part 2: Food Festival Planning

In October 20XX, Jinwang Golden Autumn Food Festival is planned to be held in the restaurant of xxx Grand Hotel. At that time, the restaurant will showcase the local seafood, plus the local seafood, the Qiandao Lake ecological lake fresh, the Yangcheng Lake hairy crab, the mountain village game and other special dishes for the public to integrate into it, truly achieve the effect of “food-oriented, people-oriented” To create a festive atmosphere of “cannibalism”!

The Jinwang Golden Autumn Food Festival was held to introduce famous chefs, which aim to enhance the catering competitiveness of Jinwang Hotel: first, introducing cuisines to improve the quality of hotel dishes; second, cultivating customers and creating Nade catering culture. Therefore, the hotel should do its best to run the Golden Autumn Food Festival.

First, the purpose of the event

Through the food festival activities, the public can further understand Jinwang, know Jinwang, and like Jinwang, thus enhancing the competitiveness of Jinwang Hotel.

Second, the principle of activity

Affordable first, the public participates, experience fresh, fragrant, sour, spicy, Jinwang special dishes and quality service.

Third, the event selling point

Popular dishes, interactive Jinwang, ecological game, different, mass consumption, high-end enjoyment.

Fourth, the concept of activity

Personalization of Jinwang dishes!

Fifth, the theme of the event

Feel the fragrance, human service, family reception, and create the perfect "Jinwang Golden Autumn Food Festival".

Sixth, event organization

1. Organizational organization;

2. Division of work;

3. Coordination and liaison;

4. External publicity;

5. Customer marketing;

6. Activity guarantee;

7, security protection.

Seven, the content of the event

Preparation

1. Introduce the ingredients of the dishes, determine the variety, price and preferential measures of the food festival;

2, through the media, flyers, banners, etc. to convey the purpose, principles, selling points, ideas, themes and other information of the Jinwang Food Festival, to arouse the public's attention;

3. Strengthen external liaison, coordinate cooperation, solve the source of food raw materials, and ensure the original taste.

Hold

1. Brand Jinwang dishes image display

Theme: It has a taste, color, fragrance, taste and shape.

Mode: Set a fixed exhibition area to produce finished products.

Form: Through the Jinwang cuisine experience, show the brand and its cultural image.

Interactive: Live editorial newsletter: “Jinwang Hotel” was sent to 50120 and is now open for prizes. To create an active atmosphere.

content:

The physical art form of Jinwang dishes;

Cultural display of Jinwang dishes;

The attitude of the service personnel.

The exhibition area is located in the restaurant hall, making Jinwang's dishes series another sight that attracts the attention of the guests.

2, promotional activities

Theme: Easy to experience, more fun.

Form: price concessions, through the festival to carry out promotions, free drinks, holding the current briefing lottery, multiple surprises, unexpected gains.

Content: During the Jinwang Food Festival, consumers will be offered a 12% price discount.

Ming file:

It is operated in the mode of clear file; the order is set in the restaurant hall, and the take-away order is set at the door of the hotel.

Eight, other activities

1. Advertising expenses: 6 banners, 100 yuan each; 2000 flyers, 0.3 yuan each; graphic radio station 3000 yuan per month.

2. Add equipment costs: about 1,500 yuan for the booth, 5,000 yuan for the tableware, 500 yuan for the packing box and packing bag.

3, the prize money for the lottery: calculated at 500 yuan per day. Set one, two and three prizes.

4, the cost of raw materials for dishes: additional.


Part 3: Food Festival Planning

Foreword:

In order to resound the call of the provincial party committee and the provincial government on "singing the main theme and building the emblem culture", enrich the food culture life of the city and provide a high-grade Huizhou culture and food feast for the general public. During the period from July 15th to August 31st, 20XX, the “China Resources Snowflake·The 3rd China** Food Festival” was held to create a healthy and uplifting entertainment with joy and peace through a series of food culture and theme activities. At the same time, we will further position and display the new style of Hefei's modern big city construction, expand the influence of Hefei city on the whole country, and create a high-grade food culture festival business card.

On the basis of summarizing the successful experiences of the last two food festivals, this year's Food Festival will seek to explore and explore an effective way to develop a series of theme activities, and better integrate food culture, people's entertainment and leisure culture, famous products and exhibitions. Its larger scale, higher level and more varieties are a grand food culture festival event. It is a qualitative leap and a challenge for food and beverage exhibitions. It is also a rare opportunity, as well as corporate propaganda and image display. Great business opportunities for brand promotion.

First, the event theme

The theme of the event is "Carnival Food Festival, Drinking Snow Wine".

Second, booth and sales time

There are 650 booths in total, each with 6 1.2-meter long tables, 24 lounge chairs, 1 220V/5A power socket and one trash can. In addition, the entire square is equipped with 10 mobile toilets, 12 faucets, wash basins and sewage disposal devices, and 50 large trash cans. The whole process is clean and free of charge.

The exhibition time is from 16:30 to 24:00 every day from July 15th to August 30th, 20XX.

Third, display, exhibition content

The annual review of the BBQ King and Gold Lobster Shops will showcase and display various flavors and snacks, including local specialties and famous products, souvenirs, etc., accompanied by star art performances, national martial arts, boxing champions, fireworks, fireworks, acrobatics Activities, and set up a children's playground, interactive recreation.

Fourth, the activity series

The opening ceremony of the food festival was held at 17:00 on July 15th, 20XX, and the leaders and exhibitors from the city leaders and development zones were invited to participate, and the provincial and municipal media conducted follow-up reports.

From July 16th to July 30th, from 20:00 to 22:00, a large-scale square fireworks display and China Wuqiao acrobatics evening will be held. Let the people enjoy the colorful snacks while enjoying the snacks.

From August 1st to August 15th, from 20:30 to 22:00, Chinese folk, folklore, star song and dance performances and small-scale national product exhibitions will be held to showcase national costumes and folk etiquette.

From August 16th to August 31st, the performances of the major martial arts schools in the province were performed, focusing on martial arts, martial arts, stunts, taekwondo and other wonderful kung fu programs.

In addition, each performance has a beer fast drink contest, which produces a champion every night to participate in the weekly competition, and a weekly champion is produced to participate in the final three finals, giving the reward.

V. Forms and methods of publicity

Focus on promoting food culture, displaying gourmet varieties and well-known enterprises. Advertising in various major media in Hefei, special reports; hanging banners, banners, advertising balloons, billboards, etc. at the food festival; printing food festival propaganda one-way tourists and related enterprises free of charge; on the venue shelf Set a large projection to continuously broadcast corporate videos.


Part 4: Food Festival Planning

Foreword

Shunde, formerly known as Fengcheng, is located in the south of Guangdong. It is a famous land of fish and rice in China. Its rich products have created many gourmet chefs. The famous restaurants and restaurants in Hong Kong, Macao and Guangdong are from Shunde. There is a saying that "Shunde is a beautiful chef." In fact, Shunde and Cantonese cuisine are unanimous, and they all count as one cuisine. However, the classics in Cantonese cuisine use Shanzhen seafood as raw material, while Shunde cuisine is the opposite. It is often made from the most common freshwater live fish in the local area, and then cooked by the chef. To cook a variety of dishes; Shunde cuisine is about cooking techniques, no matter fried, fried, simmered, simmered, fried, fried, stewed, stewed, etc., all follow the principle of fine work, so Shunde dishes look good, the entrance is more It is full of flavor. Although the raw materials used are not expensive, the "color, fragrance" of the dish is especially praiseworthy, so it has the reputation of "food in Guangzhou, taste in Shunde".

First, the event theme:

Feel the fragrance, human service, family reception, create a perfect "Red Fire May Shunde Food Festival"

Second, the activity content:

In May XX, the Red Shunde Shunde Food Festival was held in the restaurant of the Liyuan Hotel. The food festival is held to enhance the hotel's catering competitiveness, cultivate customers and create a catering culture. At that time, the stage of the food festival will be displayed to produce fine, high-grade and Cantonese-style specialties. Let the consumers integrate into it, and truly achieve the effect of “people-oriented, people-oriented”, creating a festive atmosphere of “May 1 Golden Holiday”!

Third, the event time:

Between May 1 and May 30 of XX

Fourth, the form of activity:

Dining table, two ways, [mystery gift delivery between Saturday and Sunday banquet].

Five, the activity program:

Preparation

1. Purchasing the ingredients of the dishes, determining the variety, price and preferential measures of the food festival;

2, through the newspaper media, leaflets, banners, newsletter group, etc. to pass the information of the May Fire Shunde Food Festival, to arouse the attention of consumers;

3. Strengthen external liaison, coordinate cooperation, solve the source of food raw materials, and ensure the original taste.

Hold

1. Brand temptation food image display

Theme: It has a taste, color, fragrance, taste and shape.

Mode: Set a fixed exhibition area to produce finished products.

Form: Through the Red Fire May Shunde Food Festival experience, show the brand and its cultural image.

Interaction: Win beautiful mystery gifts by answering questions.

2. content:

The physical art form of the Red Shunde Shunde Food Festival dishes;

Cultural display of the Red Shunde Shunde Food Festival dishes;

The attitude of the service personnel.

Consumers eat in a good cultural atmosphere and atmosphere. The mood and appetite are naturally different. Modern people are very particular about eating, especially eating culture. Based on this, in the atmosphere of dining environment, it needs to be creative and cultural. To plan the overall environment of the food festival, set up a rectangular display stand next to the stairs on the second floor of the lobby, place fine samples, sculptures and flowers, and set a rectangular shape of about 10 meters on the second floor restaurant corridor. A variety of dishes are displayed and served in a variety of dishes. Let the dinner series of the Shunde Food Festival in May be another scene that attracts consumers' attention.

3. Promotional activities

Theme: Easy to experience, more fun.

Form: price concessions, through festivals to carry out promotions, free drinks, live events to distribute mysterious gifts, multiple surprises, unexpected gains.

Content: During the Red Fire May Shunde Food Festival, 2 free drinks/tables will be given; when the meal consumption exceeds 200 yuan, the reimbursement of the city taxi will cost 10 yuan. [Note: The above rewards are limited to the food festival series, and non-food festival dishes do not enjoy this treatment. 】

Sixth, event organization:

1. Division of work

The restaurant is responsible for organizing the development of relevant plans and implementation.

The kitchen is responsible for the formulation of the menu

The Purchasing Department instructs the relevant commissioner to be responsible for procurement supply

The front hall is responsible for the items of the booth.

Public relations department is responsible for old customer information transmission

2. Coordination

Purchasing Department, Public Relations Department, Front Office Department, Food and Beverage Department.

3. External publicity

Leaflets, signs, desk cards, etc.

4, customer marketing

The public relations department cooperates with the customer information and sends a message.

5. Activity guarantee

Purchasing department raw material procurement, public relations department information transmission, the front hall dedicated to the booth items, the restaurant line to promote, the kitchen control costs and the quality of the dishes.

Seven, the environment layout:

There are 9 hanging banners, including 2 Xinhua Road, 2 Shuiyuan Street, 2 Weimin Street, 2 West Jian Street, and 1 main entrance of the hotel;

2 air balloon strips placed in front of the hotel entrance

The pennant rearranges and the flag is inserted in the front of the hotel entrance.

The lobby to the second floor restaurant stairs with balloons or gold cloth wrapped

Treasure the second floor walkway with small red lanterns;

The restaurant has a flat top hanging ribbon. .

Eight, publicity planning:

1. Printed food festival advertising color pages are included with Yanzhao Evening News.

2, the main section of the hanging banner, straight, balloon banners, pennants and flags.

4. Place a billboard for the food festival in the lobby.

5. Invite media reporters to interview and report on the live food festival.

6. The newsletter is distributed and the message is distributed.

9. Cost budget:

1. Media advertising promotion fee 1000+ leaflet printing folder XX+ newsletter group sending XX=5000 yuan.

2, gift gift fee: calculated according to 100 yuan per day, total: 100x8 = 800 yuan according to 1000 yuan while stocks last.

3, decoration costs horizontal + lantern + gold cloth + bunting + balloon + miscellaneous fees = XX.

4, the cost of raw materials for dishes: additional.


Chapter 5: Food Festival Planning

In order to resound the holding of the China* Flower Show, enrich the food culture life of the city and provide a high-quality gourmet meal for the general public. The “Flower Appreciation Food Festival” held from June 30th to July 8th of the year aims to create a healthy and happy, full of joy and peace of culture through the theme of flower viewing and food culture, while further developing Positioning makes Shaoshan Road Commercial Street a symbol and symbol of Lisong District, showing the new style of the Li Village business district, expanding its influence on the *cities, and creating high-quality, distinctive food and culture festival business cards.

On the basis of summing up the successful experience of the last Food Festival, this year's Food Festival will better combine the food culture, the people's entertainment and leisure culture, as well as the famous products and exhibitions. The scale is bigger, the level is higher, and the variety is more. A grand food culture festival is a leap forward in the development of Li Wei's catering industry. It is also a great business opportunity for business promotion, image display and brand promotion.

First, the event theme

The theme of the event was “People's Food, Fragrant Li Wei”, which echoed the flower viewing meeting, highlighting the specialty snacks of Li and Li.

Second, booth and sales time

According to the characteristics of the region and snacks, it is planned to set up barbecue area, manual pasta area, *special snack area, cold food area and local specialty snack area. A total of 80 booths, each booth 2.8m × 2.8m, the price is detailed in the financial budget of the event. Set the power supply, lighting facilities and water source, and the entire activity area is equipped with a large trash can to ensure the whole process of cleaning.

The event time is from 9:00 to 21:00 every day from June 30th to July 8th.

Third, the mode of operation

Convergence* and various national specialties, including local specialties, well-known local enterprises, snacks and famous products, as well as exotic foods, concentrated display and gathering popularity. At the same time, we will give booths to famous snacks, mainly local restaurants, and each specialty snack will not exceed three companies, totaling 20 booths; other booths will be planned and attracted.

It is proposed to invite the names of participating companies to eat as follows:

*Local specialties: Wanhechun, Liuting pig's trotters, Xiaoqianqian, Taitung big fried bag, *pot paste, *big bag, Bonia pig's head meat, Manchufu dumplings, heart-to-heart tofu brain, grandmother's bridge Pot porridge, big old plum dumplings, seafood and wheat.

Barbecue snacks: * Wang Jie barbecue, Meydal barbecue, Taishan road barbecue, iron plate squid, Xinjiang barbecue, Shambala barbecue, roasted venison, Mongolian grass mutton skewers.

Other local specialties: 18th Street Twist, Shanghai Chenghuang Temple Snacks, Hanging Duck, Hongqigong Calling Chicken, Dog Buick Buns, Shaxian Snacks, Jinan Pancake, Sichuan Mala Tang, Nanjing Qinhuai Snacks, etc.

Exotic snacks: Russian open smile, Turkish barbecue, Indian flying cake, Korean cake, Korean food, Malaysian barbecue, Singapore pot and fish fillet.

Due to the summer time of the event, special arrangements for cold food areas, the proposed invitations are: * jelly, Lanzhou stuffed leather, fruit iceberg, cold drinks, Xi'an Liangpi, halal cold noodles, Guanzhong cold noodles and so on.

Fourth, the activity series

1. At the opening ceremony of the Food Festival at 10:00 on June 30th of the year, the city leaders and relevant leaders, responsible persons, and representatives of some businesses will be invited to participate in the event.

Location: Entrance to the pedestrian street

detailed arrangement:

Prior to 9:30, staff from all regions were in place and red carpets were laid on site.

9:30-10:00 leading to the regular

10:00-10:15 lead speech, announced the opening of the food festival, cut the ribbon.

After 10:15, the leaders visited the food festival venue and the media conducted interviews.

2. Arrange the key areas of the special area*, Li Wei local specialties snacks, and focus on the snacks.

3, this food festival will be selected by the organizing committee to "the most popular snacks", "the most distinctive snacks", "best nutritional snacks" and other professional awards.

V. Forms and methods of publicity

Focus on the promotion of flower viewing and special food culture, display of gourmet varieties and well-known businesses. Advertising, special reports, etc. will be published in major media in phases. Hanging flags, banners, advertising balloons, billboards, etc. at the food festival site; compiling and printing the food festival navigation flyers to distribute freely to visitors and related companies in all major bus stops and surrounding areas to expand their influence.