Tourism Culture Festival Planning

Part 1: Tourism Culture Festival Planning

First, the name of the event

The 2nd Rural Culture Tourism Festival - Hunan University Student Village Official Forum

Second, the event background

1. College students are valuable human resources of the party and the state, and are a new force for building a well-off society in an all-round way and promoting the great cause of socialism with Chinese characteristics. Selecting and hiring college students to serve in the village is a major measure to implement the spirit of the party's XX spirit and thoroughly implement the scientific development concept. To strengthen the vitality of rural grassroots organizations and cadres, accelerate the construction of a new socialist countryside, and cultivate the grassroots The reserve talents of the party and government cadres who have deep feelings for the people have far-reaching strategic significance.

2. College student village officials are no longer new things, but the management and training mechanisms and systems of university student village officials need to be continuously improved to solve the problem of aging and weakening some local village cadres, cultivating culturally and knowledgeable new rural construction leaders, and strengthening rural areas. The creativity, cohesiveness and combat effectiveness of the party organization, consolidate the party's ruling foundation in the countryside and build a harmonious society. In 20XX, the first grassroots service of the first university student village in Hunan Province was completed one year, which was the "building momentum" for the arrival of the second university student village official.

3. 20XX is the year of ecotourism determined by the National Tourism Administration, and Yiyang is a major city of ecotourism resources. The 20XX year is also the first year of the reform of the national cultural system. To hold a rural cultural tourism festival, you can try to use the tourism activities to bring together the business model of the business culture institutions in the cultural system.

4, 20XX is the year of Yiyang's "Ten X and X" plan. After the start, the Yiyang is the hometown of fish and rice, the agricultural market, and it is necessary to strengthen cultural investment, enlarge and strengthen the rural cultural industry with Yiyang characteristics, rural tourism, Black tea industry, bamboo culture industry, etc.

5. The unique relationship of tourism drives the performance of tourism to form an integrated industrial image. The tourism image has become a comprehensive image of the region. Taking the opportunity to collect and clarify the image slogan of Yiyang Tourism, it is beneficial to carry out the activities of Yiyang to create China's excellent tourism city.

6, life is in sports, tourism is in activities, planning successful tourism festivals can become a tool for urban marketing, business cards for city image. The joint organization of activities not only integrates regional resources, but also creates a sense of tourism development in the region of “big tourism, big service, big market”.

Third, the purpose of the event

1. Hosting the Hunan University Student Village Officials Forum is an important instruction to implement General Secretary Hu Jintao's "village officials" on college students, Vice President Xi Jinping's important speech at the "village officials" symposium of college students, and earnestly care about the "village officials" of college students. Growing up into talents, focusing on building a long-term mechanism for the work of "village officials" of college students, and striving to make the "village officials" of college students get down, wait, do well, and move.

2. The rural grassroots level is the best classroom for young students to familiarize themselves with contemporary Chinese society and understand China's basic national conditions. It is also an important position for our party to cultivate talents and train talents. Practice has proved that recruiting college graduates to work in the village is conducive to improving the structure of village cadres and promoting the development of rural economic and social undertakings. It is conducive to helping college students establish a correct concept of career choice and form a good atmosphere for grassroots employment, which is conducive to college students. Rich experience, tempering will, improvement of ability, and overall development at the grassroots level in rural areas.

3. Relying on the holding of the Village Cultural Tourism Festival, discussing the management mode of college students' village officials, promoting the exchange of experience among university student village officials and the formation of a perfect village official management mechanism, further improving the relevant policies of university students “village officials” and establishing a sound working mechanism . Strengthen the standardized management, job training and follow-up training of college students' "village officials" to ensure the healthy growth of college students.

4. It is conducive to timely summarizing, excavating and publicizing the advanced models of the “village officials” of college students, and creating a good public opinion environment and social atmosphere for the growth of college students “village officials”. Through the joint efforts of relevant departments and party organizations at all levels, we will further strengthen and improve the work of “village officials” of college students, and gradually establish a team of “village officials” with appropriate scale, reasonable structure, high quality and full of vitality.

Fourth, the theme slogan

Let go of the ideal, write youth

Embrace the land and sacrifice life

Search for celebrity footprints and visit cultural sources

V. Organizer

Hunan Provincial People's Government

Hunan Provincial Party Organization Department

Sixth, the organizer

Yiyang Municipal Committee, People's Government

Yiyang Municipal Committee Organization Department

Seven, their own advantages

1. Yiyang has emerged as one of the top ten poverty alleviation champions in the country, the national model worker, Meng Shiyuan, the party secretary of the original Yiyang Xinping Village, and the outstanding village cadre of the party branch secretary of Maple Village, Shatou Town, Ziyang District. The Yiyang Municipal Committee issued a letter about The call to learn from Comrade Meng Shiyuan held an exhibition on the advanced deeds of Comrade Meng Shiyuan.

2. Yiyang City implemented the “First Party Secretary of the Village Party Branch” system earlier in the province. The spirit of the pragmatic development of leading cadres in Yiyang City set a good example for university student village officials and grassroots party branches. The management of the official has explored a better model.

3. During the period of Yiyang's life experience, Mr. Zhou Libo went deep into the grassroots and rural areas, and worked with the villagers to “same eating, living together, and labor”, and finally wrote famous articles such as “Mountains and Great Changes”. Yiyang has a strong rural culture as a support.

4. The holding of large-scale activities such as the first rural cultural tourism festival in 20XX and the large-scale photo exhibition in the 30 years of reform and opening up has enhanced the experience of holding large-scale events in Yiyang. At the same time, the event will continue to explore the rural culture, integrate Yiyang and the province's rural culture, and teach and travel. The continuous education encourages the broad masses to actively participate in the construction of a new socialist countryside.

5. Yiyang has a thick rural cultural soil and eco-tourism resources with good development conditions and great development potential. At the same time, it is beneficial to Yiyang to demonstrate the attitude of actively integrating into the “3+5” urban agglomeration of Changsha, Zhuzhou and Xiangtan and the opening and development image of the key cities for processing trade transfer identified by the Ministry of Commerce.

Eight, event location

Yiyang City, the first change of the first village scenic spot

Nine, activity time

September 15, 20XX - September 17, 20XX

X. Supporting activities

Opening Ceremony of Hunan Rural Reform Museum

XI, media support

It was reported by Hunan Satellite TV, Hunan Jingshi, Hunan Daily, and Red Net. Yiyang TV Station, Yiyang Radio Station and Yiyang Daily reported assistance.

Invited Chinese travel newspapers, travel satellites and other media to participate in the report.

Invite relevant media reporters to participate in this event.


Part 2: Tourism Culture Festival Planning

First, the purpose of the event:

The purpose of the Beijing International Tourism Culture Festival is to “make the world know about Beijing and let Beijing go to the world”, attract more international tourists to visit Beijing, and provide a platform for Beijing citizens to enjoy a festival and entertainment.

The event has been successfully held for ten sessions. This year, through the model of “government set up, policy guidance, enterprise participation, market-oriented operation”, the company will adopt a public bidding method to select a sponsoring unit with innovative ability and strong planning ability. The contents of the tender are as follows:

The planning plan for the XXth Beijing International Tourism Culture Festival; specifically: the theme, form, positioning and content of the Beijing International Tourism Culture Festival.

Second, the time, place and content of the XXth Beijing International Tourism and Culture Festival:

Time: October 11th - October 18th, 20XX

Location: Olympic Park

content:

1. Opening ceremony and costumed show performance program;

2. Exhibition of domestic and international tourism resources, on-site consultation and distribution of publicity materials;

3. Exhibition and exhibition of famous brand products, tourist souvenirs and fashion goods at home and abroad;

4. Exhibition and exhibition of special food exhibitions at home and abroad;

5, three fixed stage performances every day;

Third, bidding requirements:

Bidder qualification

1. The bidder shall have a 4A-level public relations advertising planning company or a government-affiliated enterprise, institution, cultural exchange center, cultural institution, etc.; it has strong planning and independent creative ability, and has strong sense of cooperation. Strong sense of consultants.

The legal representative of the bidder who is registered in China and located in Beijing, the main business and management personnel have at least 10 years of experience in large-scale event planning and large-scale event organization.

2, the creative concept of the plan must have good executable and operability, planning ideas in line with ideas innovation, formal innovation, visual innovation, creative innovation, enhance the reputation of the Beijing International Tourism Culture Festival brand will play a positive role . Bidders must have large-scale event planning capabilities, rich domestic and international cultural performance groups resources, with flat and network coal propaganda advantages, dance design and stage construction, photo exhibition, international conference reception, domestic and international brand goods and special catering investment Etc., and hold successful experiences in large-scale outdoor performances of more than 1,000 people at home and abroad. A comprehensive trading organization with large-scale event planning and organization.

3. Bidders shall provide more than three large-scale outdoor comprehensive activity cases for domestic and foreign commercial and government cultural and artistic performances; provide professional exhibitions, conference receptions, international brand investment, and publicity planning activities.

4. The bidder has the ability to set up a special working group for the organizing committee of the Beijing International Tourism Culture Festival. The working group should be equipped with a large-scale event organization commander, 1 director, 1 choreographer, 1 author, 1 music editor, 1-2 public relations, 1-2 proficient in English, and domestic and international performance groups. There are more than 15 staff members in the assembly of actors and actor teams. In addition, there are more than 15 investment staff in charge of national, domestic and foreign tourism resources exhibitions, national and domestic brand goods, tourist souvenirs and food and beverages. The composition of the working group should be relatively stable, facilitating the continuity of preparation and implementation.

5. Bidders must prepare the bidding plan and the budget for the expenses in advance.

Tender time and contact information

1. Bidders can consult relevant personnel and obtain relevant information at the following address before 9:00 am to 17:00 am on May 8, 20XX.

Contact: Xing Chunxiang, Promotion Department of Beijing Tourism Bureau

Contact number: 85157131

Email address: XXXX

2. The bidder shall submit the bidding proposal before 14:00 on May 25, 20XX, and conduct a pre-trial, and draw up a public bidding on May 28, 20XX. The bidding proposal delivery address is the same as the relevant contact person and contact information.


Part 3: Tourism Culture Festival Planning

Introduction to 20XX Tourism Culture Festival

The Tourism Culture Festival is a tourism culture feast sponsored by the Tourism Institute and hosted by the Tourism Association, the Tourism College Sub-Committee and the Student Union. The theme of this Tourism Culture Festival is “Feeling beautiful scenery and spreading tourism culture”. It integrates knowledge, culture, participation and entertainment. The development of the event will bring a rich tourist meal to the teachers and students of the whole school. It also provides a platform for the students of tourism majors to exercise and will be the school's The campus culture construction injects new elements. The overall flow of its activities is designed as follows:

Time

Activity planning

10-15 am

Tourism Culture Festival Launch Ceremony

10-15 to 10-17

Large travel photo exhibition

10-19

Travel questionnaire

Night 10-17

Hunan Tourism Promotion Conference

Night 10-18

Tourism video data screening

9-27 to 10-18

Lantern Design Competition

Night 10-20

"Romantic Lantern Night" Lantern Night Show

10-18 to 10-21

Orienteering

Night 10-22

Closing Ceremony: Closing Party

Event overview

First, the launch ceremony

Time: 20XX-10-16 at 8 in the morning

Location: Main Building 200

Process: Invite the leaders of the Youth League Committee, the leaders and teachers of the school, the tour guides of the tourism associations, the representatives of the student unions of the school, the representatives of the student unions of the institutes and the relevant students of our school. After the words lead, the tourism culture festival will be announced and the working groups will carry out activities according to the plan.

Second, the boutique circuit graphic exhibition

Time: 20XX-10-16 to 20XX-10-17

Location: Campus main road

process:

Prepare for the exhibition, and ask the professional teacher to instruct the responsible department to make a number of tourist routes close to our students. The responsible department collects relevant information of the line and prints it to the publicity board.

Organizational exhibition

Third, large-scale tourism photo exhibition

Time: 20XX-10-18 to 20XX-Location: Campus main road

process:

The responsible department collects relevant pictures in advance

Organizational exhibition

Fourth, Hunan Tourism Promotion Conference

Time: 20XX-10-17 night

Location: New 001

Process: Invite a professional teacher in the hospital or a senior student or travel agency to promote Hunan tourism, and provide reference for our students to travel abroad.

V. Exhibition of tourist image data

Time: 20XX-10-18 night

Location: New 001

Process: Select two representative films introducing tourist destinations for free public screening

Sixth, the lantern design competition

Time: 20XX-9-27 to 20XX-10-18

Process: In the school to carry out the Lantern Festival to collect lanterns, set up awards, all entries to participate in the "romantic lantern night" exhibition. Among them, the Tourism Academy submits more than one work per class in the class, and encourages individual design works to participate.

Seven, "Romantic Lantern Night" Lantern Night Show

Time: 10-20 nights

Location: tentatively set the forest next to the main road, specifically by the responsible department

Process: Show all entries in a variety of formats for students to watch and increase the number of events

Eight, mountaineering competition

Time: to 10-21

Location: Jiuyi Mountain

Process: 10-18 to 10-20 recruit athletes from all over the school, official competition on the 10-21. The competition consists of a men's team, a women's team and a mixed men's and women's team. The winners will receive prizes.

Nine, closing party

Time: 10-22 night

Venue: Ballroom on the fourth floor of the new cafeteria

Process: The responsible department organizes the rehearsal of the evening program in the whole hospital, and can also invite the staff of the outer court to participate, and officially perform on the evening of 10-22. The party is best to show the theme of folk culture and ethnic customs in the form of games.

Organizational arrangement system

1. The organization of the Tourism Culture Festival implements the “Department Responsibility System” and establishes the “Tourism Culture Festival Responsible Group”.

2. The activities of the Cultural Festival are divided by the departments. The responsible department shall formulate an activity plan according to the requirements of the project. After the responsible group has discussed, the preparatory activities can be started. The staff is not enough to call the relevant class cadres to coordinate the organization. The “Responsible Group” is responsible for organizing the entire cultural festival and acting as a training and coordination for the cultural festival.

3. The preparatory work for the Cultural Festival should be completed before 10-22, and the series of activities from 10-16 to 10-21 will be fully launched. The responsible departments of each project are arranged as follows:

Project responsible department

Opening ceremony

Boutique circuit exhibition, large-scale tourism photo exhibition, organization department, life department

Mountaineering competition, sports department, learning department

Closing Ceremony - Closing Party Arts Department, Girls Department

Hunan Tourism Promotion Conference, Tourism Video Project Screening

Lantern Design Competition, "Romantic Lantern Night" Night Show

Tourism association

4. The social sponsorship part of the activity fund is jointly and separately contacted by the Department of External Relations of the College and the Foreign Affairs Department of the Tourism Association. The final planning of the Cultural Festival can begin to communicate with each other. The propaganda work of the Cultural Festival was jointly undertaken by the Propaganda Department of the College and the Propaganda Department of the Tourism Association. In cooperation with the activities of the Cultural Festival, the team leader was Wang Junjun.

budget

I. Source of funding:

College grant

Social sponsorship contacted by the Department of External Relations of the College and the Foreign Affairs Department of the Tourism Association

Funds supported by the relevant departments of the school

Second, the budget:

Large-scale tourism photo exhibition 210 yuan

Closing Ceremony - Closing Party 1000 Yuan

Hunan Tourism Promotion Conference 150 yuan

Tourism video data screening 150 yuan

Lantern Design Competition 360 yuan

Romantic Lantern Night 50 Yuan

Campus orientation activities 500 yuan

Tourism questionnaire 50 yuan

1,500 copies of travel newspapers 230 yuan

A total of 2,700 yuan


Part 4: Tourism Culture Festival Planning

First, the event background

At present, the development of tourism is accelerating, tourism has entered the lives of ordinary people, and at the same time there have been many unrecognized understandings of tourism. People's views on tourism are still to be improved. Nanchang University is a national key comprehensive university. The tourism department of Nanchang University, as a provincial brand professional, needs to establish a correct industry view among the people.

Second, the purpose of the event

In Nanchang University, the first of its kind is to create a tourism culture festival, show tourism culture, enrich the cultural life of college students, experience the tourism culture and establish a correct tourism-industry concept to understand tourism and practice tourism. At the same time, in order to find a traditional folk culture that is close to disappearing on the university campus, it is integrated with modern culture.

Third, the theme of the event

Former Lake Carnival, enjoy the beauty of tourism

Fourth, activity time

April 20XX

V. Venue of the event

Nanchang University Qianhu Campus

Sixth, the purpose of the population

Nanchang University students, staff and some sister schools in Nanchang

Seven, event organizer

School of Economics and Management, Nanchang University

Eight, event organizer

Nanchang University Tourism Management Student Union Nanchang University Tourism Association Nanchang University Folklore Association

IX. Activity consultant unit

Jiangxi Provincial Tourism Bureau

X. Overview of the activities

The event is divided into five sections:

1. Changda “Tourism Star” Selection Activity 2. Tourism Food Festival – Food in Changda

3. Tourism Film Exhibition

4, 赣鄱 travel forum

5, "folk show I come to play"

6. Nanda Sutuo Sports Event

XI, the specific content of the event

Propaganda

1. Posters. Make three inkjet posters before the event, and preview all the activities. One building outside the building, one in front of the seven eight dining hall

On the eve of the various activities, posters will be published separately to promote the event.

2. Banner promotion, banner on the main roads and eves of the event. Pull the banner on the campus tour bus for large-scale publicity

3. Electronic bulletin board, showing the active content on the electronic screen before the event. Should last at least three days

4. Media publicity, home garden network and Nanchang University Tourism Online to preview and introduce this event. In the event, please ask the major media in Jiangxi Province, such as Jiangnan Metropolis Daily and Jiangxi TV Station, to report on the activities.

5. On-site publicity, set up a workbench to carry out on-site publicity, and arrange art team to carry out propaganda

6. Propaganda during the event, playing a promotional video of the Tourism Culture Festival in a multimedia event such as playing a movie, and taking a full shot while the event is taking place.

7, design tourism culture festival logo

Specific activities

One of the series of activities: "Changda Tourism Star" selection and closing ceremony

The first day of the time culture festival will be held in the morning, and the final day and closing ceremony will be held from 18:00 to 20:30 on the fifth day.

Location final at the University Student Activity Center

Content This activity is divided into two parts, the preliminary competition and the rematch, depending on the number of participants. The contestants will explain the tourist attractions of the school in the first round. During the semi-finals, the contestants will compete in three sessions: guide words, travel knowledge quiz and talent show.

Series 2: Tourism Food Festival - Food in Changda

Time culture the next morning and noon

Location seventh canteen

The content provides free folk food for the students to taste. Show tourism culture


Part 5: Tourism Culture Festival Planning

l Activity background

★ Spring blossoms are a good time to travel once a year. On campus, the group spring tour and class spring tour have become part of the colorful life of college students. Among the major tourist attractions in Nanchang, there are students who follow the cultural footprint.

★ Sakura rain is colorful. In this school filled with culture, it is the search for culture.

★ It coincides with the campus culture association culture festival held by Nanchang Aviation University. The Nanchang Aviation University Pathfinder Entrepreneur Association has planned a series of activities with the theme of “Tourism Culture”.

l Purpose of the event

★ Prosper campus culture, promote quality education, and show the spirit of the students' self-improvement, ambition, seeking truth, and newness.

★ Enrich the extracurricular life of college students, cultivate the sentiment of college students, let the natural landscape and human landscape enter the campus with a cultural atmosphere, and guide us to find the cultural heritage deeply embedded in tourism.

★ Demonstrate the cultural atmosphere of the student community of our school, highlight the concept of “innovation, efficiency and collaboration” of the Pathfinder Association of Nanchang Aviation University, build the status of its boutique society, strengthen its cooperation with other associations, and exercise the membership of the College Entrepreneur Association. The ability to plan, organize, and conduct activities.

l Activity project "Trilogy"

★ Campus Tour

The “Tourism Culture Week” was launched. During this week, major tourist attractions in Nanchang were invited to hold roving exhibitions during the Cultural Festival, with live commentary or interspersed interactive activities with tourist attractions.

★ Academic competition

Call for papers for students or tourists on and off campus. Cooperate with the 4th Student Society Cultural Festival of the school, essay on the theme of “Campus Culture”, or explore the heritage of Chinese traditional culture, or lead the trend of campus culture, or explore the prospect of tourism culture.

Two lectures on knowledge were held, one on tourism, during the tour; one on the theme of “Campus Culture”, which was held at the Essay Competition.

★ Outdoor travel

During the tour, we will provide ticketing agents for various tourist attractions, set up a small tour team, and arrange several different “day trip” routes according to the landscape features of each tourist attraction. 6. Visit the major tourist attractions in Nanchang on Sunday.

Such as:

l Activity process

★ Schedule:

Submit a plan for the Nanchang Aviation University Student Association Cultural Festival to the school league committee.

Accept the approval and revision of the event planning by the school league committee.

Prepare for the preliminary work.

The publicity work included posting posters on various campuses, transmitting leaflets, hanging banners on the main campus, and broadcasting on the school's broadcast station.

Once again, we will negotiate with the heads of various tourist attractions and strive to be thorough and detailed.

Arranging the event site

A display of tourist attractions, in which a lecture on “Tourism Culture” was held in the evening.

A “Day Tour” tour of major tourist attractions in Nanchang was held.

"Nanchang Aviation University Campus Community Culture Festival" essay activity.

The essay awarding party and a lecture on the theme of “campus culture”.

★ Implementation