Tourism program planning

Part 1: "Happy to visit" travel program planning program

First, the program overview

1. Name of the program: "Happy to visit"

2, the program section: 1 brigade see the freshest

2 enjoy this tour

3 travel know how much

4 travel vane

3, program duration: 25 minutes

4, viewing platform: Hubei Radio and Television integrated channel

5, broadcast time: -

Second, the program concept

1, the most popular travel

Showcase the latest travel news from all over the country or around the world, anecdotes about travel, pictures of scenic spots, etc.

2, enjoy this tour

The tourist attraction to be introduced to you in this episode is Mulan Mountain. Exploring the three pieces of the ancient village, the legendary rock stone, and the mountain garden

3. How much does travel know?

Recent travel rankings, travel tips and more.

4, travel weather vane

The weather conditions of the past week.

Third, the program purpose

Promote Wuhan and its surrounding tourist attractions.

Fourth, program positioning

It is mainly based on tourism, history, culture and exploration. Leading the audience through the introduction of the host, and let the audience follow the host to explore the scenic spots and historical legends, deepen the tourism culture, show the characteristics of the scenic spots in a documentary way, strive to achieve the most timely travel information, the most human-oriented tourism care The most practical travel knowledge, and the most inclusive travel guide.

Fifth, the program style

Happy, relaxed, knowledgeable, fun, and engaging with the audience

Sixth, broadcast content

Traveling to see the freshest

main content:

In the form of news broadcasts, the host will show the audience the latest travel news, anecdotes about tourism and scenic spots, all over the country or around the world.

Have a trip

main content:

The tourist attraction to be introduced to you in this episode is Mulan Mountain. Accompanied by a tour guide who is very familiar with the culture of Mulan Mountain Scenic Area, and invited two guests to form a travel team to start traveling. Travel slogan: "Aoyama Range Rover, enjoy this trip!"

Traveling figures: host, guide, two guests

Viewing process: buy tickets - Guzhai District - Shijing District - Huayuan District - Shanzhuang District

As an experiential program shooting form, you can shoot one or two shots on the road and in the car. The host's leading guests talk about the historical legends of General Mulan, which can make the audience feel the same.

1, buy tickets

The host buys tickets, reminds the ticket price and the level of the scenic spot, and introduces the location and historical legend of Mulan Mountain. The host is curious about what he sees and hears, and as a person who doesn't understand, understands the curious things and introduces them to the audience.

2, ancient village exploration

Guzhai District Content Description: 蜿蜒 蜿蜒 于 于 于 于 于 于 主 主 , , , , , , , , , , , , It was built in the first year of the Southern Song Dynasty. It was originally the Beacon Tower. In the Qing Dynasty, it was the third year for the anti-Tai Ping Army to repair the artillery building. It is a veritable defensive ancient village. Later, with the prevalence of religious activities, the temple was built year after year, forming a number of scenic buildings with magical colors.

In the Guzhai area, there are one main gate, Nantianmen, Mulanfang, Mulan Hall, Ertianmen, Santianmen, Jindingfang, Yuhuangfang, Yuhuangdong, Lingbi Street and Shibidong.

According to the order of these attractions, the tour guide will lead you one by one.

Shooting requirements:

1: The lens follows the host. First, make a brief introduction to the overall situation of the Guzhai District. Then the host follows the guide of the tour guide and starts to play. In the process of playing, try to use yourself as a story narrator. Always pay attention to it. Communicate what you see and hear to the audience. The guests are always in emotional communication with the host. The cameraman should communicate with the host at all times. It is important to pay attention to the tacit cooperation.

2: Shooting should highlight the mystery of the ancient village. The conversation between the host and the tour guide should show an exploration of the story behind the attraction.

3: The cameraman makes special shootings on the spectacle in the scenic spot. Try to use the fixed position to push and shoot. The practical mobile position must be sure to locate the falling point.

3, the legend of the rock

Shijing District: This mountain has a lot of strange stones and different forms, plus the ancient folk legends, in which there is quite a sense of both form and spirit. Throughout the Shijing District, 1090 stone steps are connected in series with various stone-like landscapes, allowing visitors to climb the stone ladder and watch the armor, human face stone, phoenix stone, gold meteorite, checkerboard stone and arrow Stone, Big Buddha Stone, Baiyun Cave, Taizi Cave and other attractions.

Because there are many rock formations in Shijing District, you can choose to focus on the attractions. Especially the checkerboard stone, the checkerboard stone-like Taiji, the volley stands on the top of the cliff. After the legendary General Mulan returned to his hometown, he often went to the same stone to play chess with his fellow travelers.

Shooting requirements:

1: When shooting, it highlights the strange and dangerous features of Kistler. The host can climb and say the real feelings. The guests are also invited to interview.

2: The appearance of the strange rock should be close-up, especially the legend of the checkerboard stone, which can be highlighted. According to the introduction of the tour guide, the legend should look for the corresponding lens when performing. This kind of film can promote the curiosity and yearning for the audience.

3: The host can also randomly interview the climbers on the roadside, and form the interaction through the real feelings of the visitors, and carry out the emotional rendering to enhance the viewer's longing.

4, Villa Flower Garden

Shanzhuang District: There are drops of water cliff, dragon head stone, dragon bamboo and crouching stone, Shuanglong Pavilion, Jianbi stone and other attractions, there are nearly 20 summer resorts.

Huayuan District: There are ancient Hanpo, Crystal Palace, Jiubei Stone, Fanger Wo, Sanyanjing, Xiama Stone and other attractions.

Shooting requirements:

Can not focus on highlighting. The camera moves with the travel team and the angle of the shot can be taken at a more atmospheric level.



How much does travel know?

main content:

Recent travel tips and travel tips.

Travel top rankings:

Announce the most suitable and popular tourist attractions in the near future.

Travel tips:

Tickets and routes for this Mulan Mountain Scenic Spot

How to choose travel mode, how to prevent motion sickness, how to sunscreen, how to bring water, how to open a snack bag, etc.

Guided friendship tips for people's travel consumption.

Travel weather vane

main content:

The weather conditions of the past week.

Seven, program requirements

1. Moderator: A moderator, who has a certain tourist experience, is good at discovering and exploring, and has strong language organization ability to take the lead.

2. Tour Guide: You can invite the person in charge of the tourist area, the local fellow or a professional tour guide who knows the attraction to introduce the tourist attractions, interpret the tourism culture and explore the tourism characteristics.

3, guests: You can invite two college students, a man and a woman, youthful sunshine, like to travel.


Part 2: "Take you play China" travel program planning program

First, the program planning background

The pace of life in modern society is accelerating, and the tension in metropolitan life has made quite a lot of tourists full of desire for relaxation and relaxation. Tourism, as a sunrise industry, will be vigorously developed. As the economy develops, the people's living standards have improved, and they have also placed higher demands on their own quality of life. Tourism is an important choice to improve people's quality of life. The resources of tourism programs are inexhaustible and inexhaustible, and there is a certain guarantee for the sustainability of the program. At present, although some domestic TV stations have set up tourist programs, they are not large-scale and are not yet in a climate. And there are very few variety shows with the theme of tourism. And we must create a new category of entertainment and leisure, but also bring the latest travel advice, provide travel service information, and build a platform to achieve a win-win situation for travel developers and customer groups. At the same time, the diversified theme is integrated into the program to make the program cover a wider range and improve the competition ability of the program and the same type of program. Create a unique brand and create a new look for travel programs.

Second, the program name and positioning

1. The name of the program "Take you play China"

2. Program type: entertainment variety show,

3, the main theme of the program: to fully play the entertainment. Enhance interactivity and participate in the promotion of program visibility. Provide information on tourism services, and use a multi-angle and multi-view to present a visual feast for the audience, serve the public, and repay the society.

4, program positioning: for children, youth, middle-aged, old-age, travel-loving people, close to the people, close to life, close to reality, the program is divided into outdoor reality show and the game interesting question and answer two sections. Create a happy atmosphere.

5, program style: bring entertainment with tourism

6, program slogan: take you to play China, happy you and me

Third, the specific composition of the program

1. The first section "Super Tour Guide"

In each issue, three participants will be selected for outdoor super-guides, and the winners will be awarded prizes from sponsors. Four guests were invited to the venue, and four teams consisting of spectators, wearing T-shirts of different colors, representing different units. Support their respective guests. Everyone watched the competition of the three contestants together. At different stages, there were guests who guessed who could become a super guide and could discuss with the supporters behind them. The three entrants are stationed in the tourist area respectively to provide service assistance to local tourists. The task requirements are set to be completed within a certain period of time. During the period, the crew will deliberately create small accidents to test the responsiveness of the participants. Entertainment with a spoof of increased programming. It also promotes tourist attractions very well. Attract more tourists. Finally, a super guide was awarded for outdoor. The insider guessed the wrong person to be punished. Finish this section in a relaxed and pleasant atmosphere.

2, the second section "The scenery is better there"

Inviting four pairs of families, they will first show their talents. Attract more children, youth, middle-aged, old-agers. Interviewed by location reporters, select an attraction every week, let the photographer follow the location reporter for an interview, and give a more comprehensive introduction to the tourist attraction, let the audience follow the TV to experience the local culture of the local culture. Starting from multiple content and multiple perspectives, try to present beautiful pictures to the audience, so that the audience can enjoy the beauty in front of the TV screen, and enjoy the beauty enjoyment. At the same time, the location reporter and the host are involved in relevant interesting questions and answers, so that the guests Complete the problem in the form of a reply and learn new knowledge in happiness. Highlight the entertainment knowledge of the program. Where ethnic customs are involved, guests can be invited to study ethnic dances, songs, or put local games on stage, and interact on stage. The host will tell the audience more travel information, travel guides, affordable and convenient information, and a lot of small details to serve the audience, so that everyone can prepare for everything before departure. It also stimulated the development of tourism. The winning family receives a travel fund. Bring up the enthusiastic audience in the field and enjoy the beautiful gifts.

Fourth, the establishment of mechanisms and the allocation of resources:

The column operation mechanism is the soul of the column operation. In the future, the basic operating system of the "Let you play China" column should adopt a producer system, which will be more conducive to the definition of the attributes of human, financial and material resources and the use of licensing rights. The integration of mechanisms and resources is the key to column planning. It solves the problem of how to do columns and who to do. Incentives and constraints can be effective if they are systematic and complete. The analysis, positioning, development and utilization of personnel quality are actually ways to effectively discover and motivate the potential of personnel. Its scientificity determines the health and sustainability of the operation of the column. According to the frequency and workload of the current column, it is necessary to edit one person in the combination of personnel, one director, two photographers, one post-production, one location reporter, two presenters, and the producers in the future. After the system, it is necessary to rely on the column to generate income to support the entire group of editors and personnel, as well as the daily equipment and vehicle use costs. The salary, bonus, welfare and column income of the staff will greatly promote the awareness of all employees and the awareness of income generation. In this way, a virtuous circle can be formed, which will bring about a good harvest of social and economic benefits.

V. Target audience group

The audience of the entertainment and leisure category usually comes in a wide range. From the content composition of the program, the overall style of the program tends to be relaxed, fashionable and entertaining, more in line with the appetite of young people, and because its content level is more suitable for stable income from the income level. Groups and family-based interactions can drive the enthusiasm of children and the elderly. Therefore, the occlusion of tourism and entertainment programs has broken through the boundaries of young travel enthusiasts and penetrated into all ages.

The reason why the column defines the group of customers as a stable income group is that as the society develops, their outlook on life is also changing. They are also pursuing a healthier and more harmonious life, so they also apply to diet and tourism. Will be of particular concern.

I believe that the above audience positioning can guarantee the number of viewers and ensure the quality of the audience. Every Saturday night at 20:30 is divided into higher time periods. After watching a series of episodes after dinner, the mood still needs to be buffered. It is the time for the family to sit and watch TV while chatting. During this time, they need to find a TV show that they think is very good with their own life to kill this time. Over time, plus the appeal of the content itself, they will form the habit of watching the show and become The fixed viewing group of the show.

Sixth, the business income of the column:

1. In the initial stage of the establishment of the column, the advertising department of the station may designate the advertising company to act as the agent of this column. After the column has certain strength, the column may bid on the market according to the actual situation during the advertising period in the column.

2. Continue to use social forces to follow the path of joint programming, so that the column will increase revenue while expanding its influence.

3. Implementing the strategy of “personalization of the column and the quality of the program”, not only must the program be completed, but also adjust the structure of the column, integrate the program resources, and obtain as many revenue-generating resources as possible during the limited program period to attract advertisers’ advertisements. Invest. Such as special broadcasts, sponsored broadcasts, titled columns and time-of-day advertisements, TV classified advertisements, real estate information, car dealerships, etc. Increase advertising revenue through channel and column brand image. The brand management of the column must have strong innovation ability. The goal of innovation is to form your own style and strengthen your brand image. To work hard on the content, the new column can only become a new brand by continuously improving the quality of the content.

Seven, moderator style

1. One male and one host, the male host should be humorous, sunny, handsome, and the female host is young, lively, beautiful and friendly, forming a unique hosting style. The host should be generous, confident, caring and loved by children and the elderly.

2, the language style is humorous, the two hosts have to cooperate with each other, the language is smooth. Use popular language and spoken language to avoid vocabulary.

Seven, shooting requirements

1. On-site shooting: In the studio, you should use a tripod to shoot, set up multiple cameras in different directions, and use the lens such as push-pull and shake. The scene setting highlights the theme of the tour destination.

2. The lens that requires the camera during the shooting process must follow the reporter to shoot. In the process of shooting the scene, use the lens such as push-pull and shake to shoot. The composition of the picture must be rich and full.

When the outside reporters go out to conduct interviews and reports, the on-site reports must be naturally smooth and clear, and the reporters should strengthen the details of the scene.

Nine, column packaging design

1. Title: Highlights the logo and features of the column, which is about 15 seconds long.

2, program propaganda film: broadcast on the station, showing the feature of "Take you play China" and the host's image, the duration is about 30 seconds.

3, the content summary: the format is fixed, connected to the title screen, the summary content is the brief reminder form of the broadcast content of today's program, with music and commentary

Ten, program flow

1. Broadcast time: 20:30 every Saturday

2. Duration of the show: one hour. Including advertising time.

3. Production process: pre-shooting and post-production. The pre-shooting process was mainly done in the photography and outdoor. The later production is mainly computer processing and other programs.

4. Broadcasting process: promotional film head----Daily content summary----Program content----End and next program preview

XI, program promotion

The promotion of the column is accepted by the audience as quickly and profoundly as possible through the comprehensive hype of the subject and object of the column. This mainly includes two aspects: subject promotion and object promotion. Main body promotion. It is necessary to consciously cultivate and hype the host, the reporter, the choreographer and the column itself. Through the promotion of film and television and print media, the popularity of the columns and the establishment of a satisfactory platform will be increased. It is also possible to do charitable activities in the name of the column, and interactive activities of the audience. Object promotion. It reflects the theme of the program vividly and vividly. Consciously refining the speculative information of the program content, so that the program content forms a social hot spot and hot topic.

Life is colorful, and the "Let you play China" column is also dedicated to meeting people's entertainment needs and obeying the development of society. "Take You to Play China" will deliver a rich and interactive relationship with its enthusiastic and thoughtful service, and create a good interactive relationship with the audience, so that viewers and friends can enjoy both visual enjoyment and learn a lot of relevant knowledge. People's lives are not only fresh, but also wonderful.


Part 3: "Tourist Wind Direction" Tourism Program Planning

First, the program overview

1. Program Name: "Tourist Wind Direction"

2, the program section: 1 travel news 2 travel sound color 3 music this tour

3, program duration: 25 minutes

Second, program positioning

It mainly focuses on tourism news, tourism knowledge and tourism. Leading the audience through the introduction of the host, and strive to achieve the most timely travel information, the most humane travel care, the most practical travel knowledge, and the most appropriate travel guidance.

Third, the program style

A fun, relaxed, informative and fun entertainment chat show. It is about interacting with the audience and attracting tourists. Introducing the magical and famous attractions of the tourist route, entertainment projects and anecdotes, demanding short and precise, exquisite, strange, and fun

Fourth, the program concept

1. Travel News

Broadcast the latest travel-related information and showcase the latest travel news and anecdotes from all over the country or around the world.

Travel tips

As a small part of the travel newsletter, broadcast the latest popular rankings for national travel and the weather conditions of the latest popular volleyball areas plus two to three short travel tips, each with 50 to 120 words. For example, how to choose travel modes, how to prevent motion sickness, how to sunscreen, how to bring water, how to open snack bags, and guide friendly friendships for people's travel.

2, swim tour color

Watch the traveler walking the world and perform a wonderful life. Including the travel stories of college students, people from all walks of life and even stars.

3, enjoy this tour

This section introduces the audience to the unique tourist attractions, which allows the audience to travel to the motherland and the world's great rivers and mountains. This edition sets up a viewing process around a fun place, introducing how to go, what to eat, customs, places to see, what seasons and anti-fraud technology are all the concerns of the visitors, to satisfy the audience. Hunting.

Attachment: Find information channels 1, the first travel network news, China Travel News Network

2, the first travel network tour, the first travel network to play the star tour.

3, the first travel network tour, traveler travel news tourism food


Part 4: "Traveling to China" Tourism Program Planning

Column name: Wonderful Wuxi wonderful tour

Planning unit: Wuxi Blue Sky Culture Media Co., Ltd.

Planner: Zhang Wenjie

text

First, the column positioning

With the development of Wuxi tourism to a new height, it is particularly important to create a new tourism program that integrates novelty, appreciation, knowledge, fun and service. This column is based on Wuxi and publicity. Wuxi, radiation surrounding, leading tourism fashion consumption, paying attention to the needs of the tourism market, clicking on the hotline topic of tourism, providing the concept of tourism consulting services, aiming to provide diversified, objectified and personalized comprehensive service columns to the people of Xicheng. Establish a bridge of communication and communication with the audience to achieve the purpose of building a tourism brand and establishing a good image. By viewing this column, the customer group can understand the beautiful scenery, life and leisure, consumption level, etc. of Wuxi, and can choose the suitable tourist route through the broadcast of the program to solve all aspects of tourism. Through the analysis and comparison of similar TV programs in domestic TV stations, we believe that the "Wonderful Wuxi Wonderful Tourism" column will become a window to promote Wuxi and become the most popular TV program for Wuxi people.

Second, the column features

1, novelty. People go out for tourism, leisure vacations, culture and entertainment, and often have high expectations for tourist routes, tourist attractions and entertainment projects, pursuing novelty and excitement, and hope that the fresher the better. Therefore, "Wonderful Wuxi Wonderful Travel" tries to satisfy people's psychology of seeking new ideas, and presents the latest and best tours and routes to the audience.

2, ornamental. People go out to travel in order to broaden their horizons, to enjoy the famous mountains and rivers, to appreciate the historical and cultural connotations of places of interest, and to obtain spiritual aesthetic and spiritual pleasure. Therefore, "Wonderful Wuxi Wonderful Travel" starts from the content and perspective, and tries to present the beautiful picture to the audience, so that the audience can enjoy the beauty in front of the TV screen.

3. Knowledge. People visit the famous mountains and rivers in order to enrich their experience and learn more about historical and cultural knowledge and modern spiritual and cultural connotations. Therefore, "Wonderful Wuxi Wonderful Tourism" also provides tourism information and reports on tourism dynamics, but also consciously spreads various nationalities. The cultural history and folk customs make the audience cultivate their sentiments and increase their knowledge.

4, fun. Tourism is a good way for modern people to explore the landscape, seek spiritual support, release their mood, and cultivate their sentiments. Therefore, in addition to enhancing the visibility of TV news in "Wonderful Wuxi Wonderful Travel", it is necessary to make the report fascinating, interesting, and enriching people's aesthetic taste.

5. Serviceability. People go out to travel, nothing more than eating, writing, entertainment, shopping, the most needed is the thoughtful service. "Wonderful Wuxi Wonderful Travel" will make great efforts to strengthen serviceability, and introduce the audience with good service facilities and service projects in time to make the audience who want to travel have a more comprehensive understanding of tourist attractions.

Third, the column slogan

I am traveling, I am happy.

Fourth, the column target

Based on Wuxi, publicizing Wuxi, radiating the surrounding, leading the tourism fashion consumption, paying attention to the tourism market demand, clicking the hotline topic of tourism, providing the concept of tourism consulting service, aiming to provide diversified, objectified and personalized comprehensive service columns to Xicheng people. To enable the industry and the audience to build a bridge of communication and communication, to achieve the purpose of building a tourism brand and establishing a good image. Create a first-class TV tour with service and art

Five, column settings

Serial number

Section name

Section introduction

Remarks

1 news big focus

This section focuses on local tourism news in Wuxi, and publishes domestic tourism policies and scenic news;

2 travel tips

Guide tourism consumption, and guide the friendly friendship for “eat, note, travel, purchase and entertainment” in people's travel

3 charm as a family

Interviews with famous people in the tourism industry to build bridges and platforms for exchanges between industry and ordinary customers.

4 experts come to the trick

The Tourism Solutions section invites industry veterans to answer questions about travel and provide authoritative information to the customer base.

5 journey stories

Spreading the moving world, touching stories on the way to people's travels, anecdotes, showing happiness in the journey

6 newsletter interactive zone

Audience interaction with the mobile phone newsletter platform and "Wuxi Travel Network" to get the audience's attention to the column

How far is 7 going far?

Taking an elite tourism as the background and taking the experience of the itinerary as a clue, picking up the north and south of the river and showing the Chinese civilization.

8 exciting line recommendation

Timely release of travel agency boutique routes to provide guiding information

The broadcast time is replayed 3 times every other day from 17:45 to 18:00.

Six, the basic structure of the column: VTR mode + studio

1. Program Guide: Use the language of the chain and the classic rhetoric to give the audience a clear tourist message.

2, the host is on the field: the moderator should pay attention to the art of dialogue in the style, stressing the level of sight, able to mobilize the audience, humorous and wise.

Promote new information, new developments, new weather, and new features of the tourism industry. Change the old methods of reporting tourism in the past, and strive to make tourism reports reflect the new changes brought by modern tourism to society from multiple sides, multi-level, multi-angle and all-round, and the huge impact of tourism on people's lives. .

Seven, column feasibility analysis

1. Column operation mode - marketization route, enterprise operation

2. Column output analysis

Profit channels: attractions, travel agencies, travel companies:

, electronic equipment vendors: digital cameras, cameras, etc., Suning, Gome;

Event sponsors: branded drinks, purified water, mineral water

, media: joint marketing

Dining accommodation: hotels, hotels, entertainment venues, shopping malls

Profit cycle: February-October, Golden Week, holidays

3. Advertising revenue

, column title / special broadcast / overall column title

, advertising returns:

■ Each issue of "Fantastic Wuxi Wonderful Travel" in the first 5 seconds of the film with dubbing and subtitles: "Wonderful Wuxi Wonderful Tourism" column by the *** title broadcast / "Wonderful Wuxi Wonderful Tourism" column by *** special broadcast;

■ After the title, the title of the program will be specially produced, and the name of the program will reflect the words “*** “Wonderful Wuxi Wonderful Tourism””;

■ Insert advertisements in each section of the "Wonderful Wuxi Wonderful Tourism" column;

■ Each host's recording background reflects the title or special company name and logo;

■ At the beginning of each program, the host will broadcast on the spot: Welcome to the *** "Wonderful Wuxi Wonderful Tour";

Small section title

■In-stream advertising

■Thematic information charges

■Information release target: tourism-related enterprises such as attractions, hotels, business and transportation;

■Travel Bulletin Board Subtitles

■ Column tourism activity title

■ Column activities specify advertisements for drinks, items, etc.

Eight, column advantages and disadvantages

1. Advantages: Tourism belongs to the sunrise industry, and the future development is good; TV is displayed in an intuitive form, which can mobilize the audience;

The geographical advantage of Wuxi tourism;

2. Disadvantages: There is no audience in the new program; competition in other columns in Jiangsu Province; it takes time to build a good team;

Nine, column operation process

1. Preparation in advance

Design column logo, identify slogan, select host, marketing promotion, program list

2, broadcast operation

Travel agencies, scenic spots and other resources integration, seeking advertising

3. Late continuation

Build a good team and establish a good operating mechanism

X. Integration and promotion of the column

1. Borrowing potential

For a new thing, the best way for people to accept it is to take advantage of the situation and tie the column to the existing resources.

Example 1: "Wonderful Wuxi Wonderful Tour" DV Photography Competition;

Example 2: Send a text message to XX, and have the opportunity to visit Taihuyuan, Nanxun, Wuzhen and Huangshan for free;

Example 3: If you purchase more than 5,000 yuan from Gome, you will receive a free travel coupon for “Wonderful Wuxi Wonderful Tour”;

Example 4, Wuxi Garden, and encourage Wuxi wonderful tourism "Lucky audience"

Example 5, “Into the university, into the community, into the crowds of the crowds to promote interactive art performances

2, build momentum

"Wonderful Wuxi Wonderful Tourism" kick-off press conference and Wuxi Tourism Forum

The "Wonderful Wuxi Wonderful Tourism" image ambassador selection contest.


Part 5: "Wonderful Wuxi Wonderful Tourism" Travel Program Planning

First, the program overview

1. Name of the program: "Changyou Shenzhou"

2, the program section: worms go to the world, traveler stories, tips

3. Duration of the program: 30 minutes

4, the affected population: mainly for the family and civilian tourists

Second, the column concept:

1, the worms go all over the world

Each period introduces a region with rich tourism resources, and promotes this place to let more people understand some poor people's scenic spots; to transform tourism resources into wealth to a greater extent is the starting point of this column. This section includes both the promotion of tourism resources and the promotion of tourism resources in other areas.

By launching this program, it is also possible to better guide the popular tourism consumption and cater to the burgeoning tourism boom.

2, the traveler story

Introduce cultural stories and new things that can attract visitors and increase their appeal to the customer base.

3, warm tips

Adding fun to the columns and broadening the customer base, this section provides a number of considerations and recent weather changes to better serve the public.

Third, the purpose of the column:

Comprehensively display the tourism resources and resources of the motherland, focus on the development of tourism economy, build a harmonious and healthy tourism consumption trend; guide the civilian tourism route.

Fourth, the column positioning: the main conversation

Fifth, the style of the column: cheerful, easy; rich in knowledge and fun;

6. Broadcast content:

1, the worms go all over the world

Introduce a tourist attraction through the host;

Introduce the pictures and introductions of this tourist attraction as appropriate, and guide the public to understand and understand the places discussed;

Finally, the host will carry out the imagination and make a summary.

2, the traveler story

The main thing is to tell the story and travel experience, and to increase the content of the mood.

3, warm tips

Mainly reminding information, mainly to remind the customer group to pay attention to today's weather conditions and travel attention, and itinerary.

Seven, broadcast mode:

Live and replay are combined.

Eight, program requirements:

1. Moderator: A moderator will have a certain travel experience.

Nine, program production:

The preparation stage of the program gathers information on the characteristics, value, development and sales situation of the tourism resources, visits and experience, etc., makes full use of the network resources, prepares the copy in advance, and contacts the relevant units to assist in the arrangement.

The program can be supported by the Tourism Bureau, the Regional Economic Commission and other units, and they will provide relevant information on tourism resources.

According to the actual situation of the scenic spots, we will make a special plan for the “Traveler Story”.

Nine, column features

Let the customer group know the main points of attention and the basic precautions for travel.

Ten, staffing

Two hosts, two videographers, two directors

Eleven, broadcast time

First broadcast time: Live broadcast 9:30-10:00

Replay the next day from 10:30 am to 11:00 am

Twelve, column feasibility analysis:

As the tourism boom has gradually warmed up, tourism programs have also shown an upward trend. However, it seems that most of the tourists who participate frequently are more affluent, resulting in many civilian visitors unable to participate. The main purpose of our column is to guide This part of the population can also go out of the house and experience the scenery of nature and the human landscape according to their actual conditions. Get the most special travel advice in the first place.

Thirteen, program goals

Striving for brand-name programs and becoming the best source for tourism and property information;

Fourteen, remarks

1. It is recommended that the host of the program studio be fixed and the host of the location host flexible.

2. In the selection of the host, it is recommended to let the moderator of cheerful style and humor play the role.