Hotel opening plan

Part 1: Hotel opening plan

First, the hotel opening theme:

“The same enjoyment, the difference is the aftertaste, the love Jinmao Hotel.”

The operation of XX Grand Hotel during the trial operation has largely led the development trend of the hotel industry in Luoyang. The opening of the hotel not only makes the county's consumers more convenient and faster to enjoy the quality service provided by Jinmao Hotel, but also further enhances the hotel's social awareness and influence in the hotel industry in Luoyang.

The opening of the hotel makes it easier for consumers to enjoy the same high-quality pre-sale, in-sale and after-sales services as Jinmao Hotel. That is what we call "the same enjoyment."

The opening of the hotel store, in the elegant room environment, delicious meals, intimate quality service ... must be different from the Jinmao Hotel. Through our comprehensive and comprehensive improvement, guests who are sure to spend here must have such a feeling of enthusiasm for our promotion, that is, what we call "different is the aftertaste."

Second, the hotel store opened in the store:

The hotel layout of our hotel opening ceremony mainly reflects two themes: one is “Jingqing XX Hotel officially opened” and the other is “Welcome People’s Congress meeting in XX Hotel”.

1. In-store POP:

Let the design and printing company produce the hotel's opening promotion POP, which will be displayed in the main area of ​​the store and in the main location. Mainly highlights the festive atmosphere of the opening of the hotel store.

The hanging position of the hanging flag is mainly concentrated in the front hall and the dining hall and the corridor of the VIP floor.

The display position of the X display rack is mainly concentrated on the entrance of the hall on the first floor and the entrance and exit of the elevator.

2. Wishing Tree:

Designed by our company to provide a beautiful " Wishing Tree", all consumers can get a beautiful wishing card free of charge after spending in the store, where you can write your own wishes, wishes or your hotel. Expectations, opinions, suggestions, hanging on the wishing tree with a beautiful little ribbon.

There are two ways to operate:

◆ For customers who spend 300 yuan, fill in the goals and wishes that they want to achieve in the new year and leave their contact information and ID number. The lucky prize is drawn by the hotel at the designated time and the gift is issued;

◆ For customers who spend 300 yuan, the hotel will hang a carefully prepared small gift on the wishing tree. When the consumer hangs the wish card, there is an unexpected gift.



3. Signature:

In order to further deepen the relationship between our hotel and the vast number of consumers. Our company designs a signature frame of 90X588cm. The theme of the signature is “Congratulations to Jinmao Grand Hotel.” Anyone who comes to the store to eat or participate in the celebration can sign. Bringing the distance between the hotel and all the groups supporting the hotel closer, once again set off another climax of the opening.

Third, the store outside the layout:

◆Red gas-filled arch door:

Place a 15m red arch at the entrance of the hotel square. The opening banner is hung on the arch. Increase the festive atmosphere on the opening day.

◆Liter air ball:

It is expected that eight liters of air balls will be placed around the hotel, and a colorful sag will be hoisted, with a series of greetings from your hotel.

◆Three-color balloon arches:

At the main entrance of the hotel lobby, let the design company


Part 2: Hotel opening plan

The opening ceremony is a commercial activity organized by a commercial organization to celebrate the opening of the business. It chooses a special date to invite specific people to participate in the event. It aims to promote the organization to the society and the public, enhance the visibility and reputation of the organization, and demonstrate excellence. The image and good demeanor attract a wide range of potential customers. With the establishment of the socialist market economic system, this commercial activity has been widely applied. In particular, business enterprises such as hotels and shopping malls often use this activity to show the establishment of economic entities to the society. At present, many companies have engaged in such activities, but the content and form are not perfect. The following is a design plan for the opening ceremony of the hotel, which is designed to be more complete in the process and more operational in practice.

The first part of the opening ceremony preparation work

Some notes on preparation work

First, the establishment of the celebration temporary working group

1. The temporary headquarters of the celebration event was established, and one minister and one deputy minister were set up to handle the whole process of command and decision.

2. Establish a temporary secretariat to assist decision-making, comprehensive coordination, communication of information, and office work.

3. The temporary working group should subdivide and quantify the specific work, responsibility to the people, each responsible, and announce incentive mechanisms such as rewards and punishments.

Second, the establishment of the goal of the activity

The target of the activity refers to the overall purpose to be achieved through the organization of this event. The specific performance is: to announce the establishment of the organization to all sectors of the society, to gain broad recognition, to expand the visibility, to enhance the reputation, to establish a good corporate image, and to survive for the future. Development creates a good external environment.

Third, the establishment of the theme of the event

The theme of the activity refers to the central idea surrounding the activity. It is generally expressed as several parallel words or sentences, such as: “Home away from home, warm service”, which requires both short and powerful, and requires a clear image, so as to leave a deep impression. impression. The specific performance is:

1. Expand the popularity of the hotel through publicity.

2. Show the public that the hotel has good supporting facilities and service functions in terms of food, entertainment, accommodation and services.

3. By inviting the target public, strive to determine a good cooperative relationship, strive for the right to host conferences, receptions, tourism and other projects, and sign a letter of intent to pave the way for the occupation of the market and lay a solid foundation for future development.

Fourth, the factors to be considered in the selection of the venue

1. The opening place is usually located at the place where the company is operating, the target public place or renting a large conference venue.

2. Whether the venue is sufficient, and whether the ratio of the space inside the space to the space outside the venue is appropriate.

3. Whether the transportation is convenient and whether the parking space is sufficient.

4. The venue environment should be carefully arranged, with ribbons, balloons, slogans, congratulations on the banners, flower baskets, plaques, etc. to celebrate the warm atmosphere.

Fifth, the factors that should be considered when choosing time

1. Pay attention to the weather forecast and consult the meteorological department in advance about the weather. Choose a bright sunny day. The weather is fine, more people will go out of the house, take to the streets, participate in the ceremony.

2. Construction of business premises, completion of various supporting facilities, construction of hardware facilities such as water and electricity heating.

3. Choose when the main leaders of the main guests can participate and choose the time most of the target public can participate.

4. Considering the psychology and habits of the people, they are good at using the holidays to spread the organization information. For example, various traditional festivals, foreign festivals that have arisen in China in recent years, and 3, 6, and 9 days of the lunar calendar have more days of marriage. Take the opportunity to play, create momentum and stimulate consumer desire. If the foreign guests are the main participants of this event, they should pay more attention to the different customs and customs of different festivals in different countries and the national aesthetic trend. It is imperative to hold the opening ceremony in the days when foreign guests are jealous. If the guests are from India or Islamic countries, they should pay more attention. They think that 3 and 13 are taboos. When they encounter 13th, they say 12 plus 1, so the date and time of opening cannot be 3 or 13 digits.

5. Considering the living habits of the surrounding residents and avoiding disturbing the people because they are too early or too late, it is usually most appropriate between 9:00 and 10:00.

Six, invite guests to prepare

1. Invite the guests: invite superior leaders to improve the grade and credibility; invite direct jurisdictions such as industry and commerce, taxation, etc., in order to obtain support in the future; invite potential and prospective future customers to be the basis of business operations; invite the same industry personnel to mutual Communication and cooperation.

2. Invitation method: Telephone invitation, you can also make a notice, send a fax, and more can show that the method of sincerity and respect is to send an invitation or send someone to invite in person. Invitations should be completed one week in advance so that the invitees can arrange and prepare early.

7. Publicity and publicity work at the opening ceremony

1. Enterprises can use visual media such as newspapers and magazines to spread, with the characteristics of rapid information release, wide acceptance, and long reading time.

2. Self-made advertising spreads, introduces the goods to the public, reports the service content or publicizes the service purposes of the company, and the cost is low.

3. Enterprises can use mass media such as radio and television stations. This type of communication is the most efficient and costly, and it is necessary to carefully consider inputs and outputs.

4. Set eye-catching banners, advertisements, posters, etc. around corporate buildings.

Eight, the layout of the venue layout ceremony: for the rectangular parallelepiped, 25 meters long, 20 meters wide, 1 meter high. In accordance with established practice, the host and the host are always standing at the opening ceremony, and the podium or seat is generally not arranged. Scene decoration:

1. To show the grandeur and respect, you can lay a red carpet where the guests, especially the VIPs, stand.

2. Hang a banner banner around the venue.

3. Hanging ribbons, palace lanterns, and placing flower baskets, plaques, and floating balloons in the eye-catching place. For example, there are 20 Chinese flower baskets on both sides of the main entrance. One of the flower baskets is written with the words “warm celebration ×× opening ceremony” and the other is written on the name of the celebration party. On both sides of the main entrance, there are inflatable animation characters, aerial dance stars, and auspicious animals.

Nine, material preparation

1. Gift preparation: Gifts for the guests are generally within the scope of the propaganda media. According to the convention, gifts presented to guests have four characteristics:

First, propaganda: You can choose the products of this unit, you can also print the company's corporate logo, product pattern, advertising language, opening date, contact information, etc. on the gift and its outer packaging.

Second, honor: the gift is beautifully made, with famous quotes or famous paintings, so that the owner feels glorious and proud.

Third, value: it has a certain commemorative meaning, so that the owner cherishes and values ​​it.

Fourth, practicality: gifts should have a wider range of use occasions in order to achieve promotional effects.

2. Equipment preparation: Audio, audio and video recording, lighting equipment, and various tools and equipment required for the opening ceremony shall be inspected and debugged by the technical department to prevent errors during use.

3. Vehicle preparation: pick up and drop off important guests, transport goods, etc.

4. Preparation for meals: number of people, seats, food, dining utensils, etc.

5. Preparations for supplies required for celebrations: such as ribbons, scissors, and trays required for ribbon-cutting ceremonies; uniform custom-made clothing; reserved for commemorative or promotional gifts, albums, discount cards, and VIP cards.

Some notes about the specific program of the hotel opening ceremony

First, receiving guests

Parking reception: The parking lot is arranged to be responsible for directing vehicle emissions.

The main entrance reception: There is a main person in charge of the hotel and the hostesses at the main entrance to receive guests and lead into the lounge. The guest checked in.

Service reception: There is a service lady to arrange a seat.

Reception notes:

1. All employees of the education unit are warmly welcoming the guests as the masters. They are responsive and take the initiative to help.

2. When receiving VIPs, the main person in charge of the unit must come forward personally. When receiving other guests, the hostesses of the unit can be responsible. Reception etiquette:

1. Miss Yingbin bowed to the guests and said "Welcome" with a smile.

2. The person in charge of the hotel shakes hands with the guests and should pay attention when shaking hands:

The person with a high position reaches out first, and the woman reaches out first.

When shaking hands, the angle is slightly angled and the thumb is up. The tiger's mouth should be in contact with each other.

Should be firm and strong when shaking hands, shake it twice, then release.

If you wear gloves, take off your gloves first. If the hand you are shaking is holding something, you can put one hand down first, and in some occasions where you can shake hands, put your left hand to take things, put the bag or notebook on your left hand or back on your shoulder to empty your right hand. .

Second, the color cutting notes

The ribbon-cutters: generally no more than 5 people, mostly led by leaders, partners, celebrities, and employee representatives. The ribbon-cutters move toward the ribbon-cut ribbon with a steady posture, light footsteps and a smile. After the ribbon-cutting people are in place, the staff puts the scissors on the tray. The person who cuts the scissors should thank the staff and the person who took the ribbon before smiling. Then, gently pick up the scissors with your right hand and concentrate on the ribbon. Cut a knife. After the ribbon-cutting is completed, put the scissors back in place and applaud the people around.

Conventional: The ribbon-cutters wear suits, skirts or uniforms, and the hair is neatly groomed, and hats or sunglasses are not allowed.

Shearer: A person who helps others in the process of cutting a ribbon. Usually the hostesses. The third part of the effect evaluation

After the event is over, continue to do the following:

First, the actual cost settlement: accurately calculate the actual expenditure and compare with the previous budget, write a summary report.

Second, the impact of the celebration activities survey: including the collection, collation, feedback of information, to do a good job for business decision-making.

Third, organize and save the information: including various promotional albums, pictures, CDs, program design, speeches, and various summary materials after the event.

Fourth, write an effect evaluation report: including economic benefits, social benefits, actual benefits, and potential benefits.

V. Put forward the construction proposal.


Part 3: Hotel opening plan

It is very important to prepare for the opening of the hotel and the work after the opening of the hotel; it is also a challenge for professionals engaged in hotel management. I used the countdown method to operate the hotel's preparatory work as a project, and the practice proved to be extremely operability.

First, the trial run before the opening

The trial run before the opening is often the busiest and most problematic stage of the hotel. The study of the characteristics and problems of this stage of work will help reduce the occurrence of problems and ensure a smooth transition from preparation before the opening of the hotel to normal business. The management of the housekeeping department should pay special attention to the following issues during the trial operation before the opening of the business:

Positive attitude

Many problems will be revealed when the hotel enters the trial operation stage. In this regard, some room management staff will show irritable emotions and accuse the subordinates too much. The correct way is to take a positive attitude, that is, to complain less about subordinates, and to encourage them to find ways to solve problems. In communication with other departments, attention should not be focused on who should be held accountable, but how to solve the problem.

Check the availability of materials frequently

As mentioned above, the management of the housekeeping department should assist in the procurement and inspection of the materials in place. In practice, the guest rooms of many hotels tend to ignore this work, so that at the critical juncture of the fast opening, many items are not yet in place, which affects the work before the department opens. Items that are often forgotten are: work key chains, rags, scrap sheets, marble blades, etc.

Emphasis on process control

Before the opening of the pre-opening room, the cleaning work was heavy and the time was tight. Although the management emphasized the precautions in the cleaning, the waiters did not understand or “take shortcuts”. For example, the acid detergent was removed with a strong concentration. Traces, use the blade to remove construction waste on the glass, pay attention to methods, and so on. Once these problems occur, it is difficult to take remedial measures. Therefore, the timely inspection and correction of managers after the assignment of tasks can often play a multiplier role.

Strengthen the protection of finished products

The most serious damage to hotel carpets, wallpapers, furniture and other finished products often occurs during the period before the opening of the business, because at this stage, the construction team in the store is the most, everyone is rushing to the progress of the project, and the task of the room department is also the heaviest. It is easy to ignore protection, and the coordination with engineering units is often very difficult. Despite this, the room management staff should not be slack in the protection of the finished product, so as not to leave a lasting regret. In order to strengthen the protection of the finished products of the hotel, the management of the room department can take the following measures:

1. Actively recommend the hotel to adjust the air conditioners and water pipes before starting the decoration of the rooms, so as to avoid water pipes leaking and destroying the wallpaper, and a large amount of dust polluting the rooms when debugging the air conditioner.

2. Strengthen communication and coordination with the decoration construction unit. The management personnel of the construction unit are urged to strengthen the management of construction personnel. The management of the housekeeping department should strengthen the inspection of the unsupervised floors, especially the decoration workers use strong acid to remove the stubborn stains, because strong acid can remove the stains, but the damage to the sanitary ware will soon be revealed, and it is irreparable. .

3. Take over the floor as soon as possible and strengthen the control of the floor. Although it takes a lot of effort to take over the floor early, it is crucial to protect the floor. Once the floor key has been taken over, the room department will take full responsibility for the protection of the facilities and equipment in the room. The room department must make specific and clear regulations on how to protect the facilities and equipment. After the carpet is laid on the floor, the room department needs to have stricter control over the people entering the floor. At this time, the waiter should be arranged to be on duty on the floor, and all the personnel entering and leaving must be replaced with the slippers prepared by the room department. The department should put some discarded carpet heads on the floor out of the population. In case of rain or snow, the sheets should be discarded to ensure that the carpet is not contaminated.

4. Start the de-tagging of the carpet. Carpets emphasize the maintenance of the carpet, which not only keeps the carpet clean, but also helps to cultivate employees' awareness of protecting the finished products from the beginning, which will have a very positive impact on the future work of the rooms.

Strengthen the management of keys

Before the opening of the business and during the opening period, the work of the department was particularly complicated. The room management staff easily overlooked the management of the keys. The confusion of the use of the universal keys and the loss of the keys were frequent problems. This can have very serious consequences. The housekeeping department first has to number all the keys for the Ding, and is equipped with a key chain. Secondly, a strict system is adopted for the key collection. For example, the requisition and return must be signed, the user must not lend the key to others, and the key must not leave the body.

Determine the placement of items

Determining the placement of items should be started as soon as the model house is confirmed, but many room management staff have neglected the work so that it is not until the room is laid out that the training of the specifications and specifications of the items is considered. This is precisely the busiest time of the department. As a result, it is difficult to conduct effective training, resulting in irregular room layout, and the waiter is constantly reworking for this. The correct method is to include this work in the work plan before the opening of the business. After the model house is confirmed, the layout of the items in the room will be designed, the layout specifications of various types of rooms will be determined, and the photos will be photographed. Staff are trained. The experienced room manager also regulates the layout of the floor work and work vehicles, often achieving better results. Check the quality of the room.

The acceptance of the quality of the room is often the responsibility of the engineering department and the room department.

As a use department, the acceptance of the room department is essential to ensure the quality of the room. Before the acceptance of the housekeeping department, the room acceptance form should be designed according to the actual situation of the hotel, and the items to be inspected should be listed one by one to ensure that no items are missing during the acceptance. The housekeeping department should ask the acceptance unit to sign the acceptance form and keep a backup to avoid future wrangling. After checking the room, the experienced room manager will list all the questions according to the room number and the problem type to facilitate the rework of the construction unit and the department's mastery of the condition of each room. The room department should also make corrections to the above records on a daily basis to keep up-to-date records.


Article 4: Hotel opening plan

First, the basis for the implementation of this program

Xi'an ** has reached 80 stores nationwide so far. Through the practice of opening these 80 stores, the compensation is not combined with the consumption habits of different provinces, cities and different regions. The introduction of this program has proved the feasibility and effectiveness of the practice and practice of many franchisees. The store is a franchise store set up by the company to expand the market and expand the market. According to the situation of the store itself and the environment around the store, humanities and other aspects of the development of this program.

Second, the premise of implementing this program

The premise of implementing this program must be the completion of the store, the facilities are in place and can operate normally, the personnel are in place and can perform their duties, and the local fire, sanitation, industry and commerce, recidivism, municipal, urban management, sanitation, animal husbandry and other units have been coordinated. In place and coordinated. The principle of catering consumption - the principle of nearby consumption.

1. The specific implementation period of the opening plan: year, month, day, year, month and day, totaling three days.

2. The theme of this opening plan: Eat Chinese hot pot "** hot pot", giving you a double surprise.

3. The budget for the items and funds required for the implementation of this program.

Third, the main content of the program

Planning preparation before opening

1. The preparatory committee of the company will form the opening committee, the recruitment and training of different personnel, the procurement, commissioning and installation of the equipment and equipment, and coordinate the relationship with the local functional departments to understand the local advertising industry. A series of related matters related to the post-opening of the situation, which are required to be completed three days before the implementation of this plan.

2. Study and familiarize yourself with the franchisee to ensure that the program can be implemented and implemented smoothly.

3. The first three days of the official opening will be used as the trial business period, and no advertising or publicity will be made for the three days, mainly for checking the internal operation.

4, formally determine the opening date should try to avoid opening on the weekend.

In the pre-opening period, the atmosphere in the store was created and set off.

1. The napkins, chopsticks sets, ordering cards, coupons, DM orders, POP hanging flags, red door special balloons, special lanterns, old photos, related photo pictures, etc. in the VI image hall are designed and produced by the company for each franchise. The supervision was put in place.

2, store layout: depending on the actual site of each store on the roof of the beam hanging POP hanging flags, red lanterns dedicated lanterns, ribbons; hanging old photos on the wall, hanging old photos on the pillars, celebrity paintings, red door wood carving, special Chinese knot , pay attention to neatness and quantity.

3, background music: the restaurant plays some festive music, avoid the modern popular fast-paced songs, dance music.

4. The staff in the store are neatly arranged and uniformed. During the opening period, the employees are neatly arranged outside the store according to the operational requirements.

Outside the store atmosphere

1. If you meet the company's grading requirements for franchise stores, there should be a red door statue outside the store.

2. Two red door POP flags are hung on the door.

3. Hanging red lanterns under the door, each lantern is printed with a special font of "Red Door".

4. Place a gas arch in front of the arch. The diameter of the arch is determined according to the local conditions. The contents of the arch: “Chinese famous hot pot” and “Chongqing Hongmen Hot Pot” national chain store grand opening, one column next to the arch, two stickers on each balloon Vertical façade, content: Warmly celebrate the opening of the Red Door Hot Pot national chain store; spend over 100 yuan, send yuan vouchers.

Hang the façade on the outer wall and try to arrange the building where the restaurant is located.

1. Unit, wishing the ** hot pot restaurant grand opening.

2, the unit, wish the ** hot pot restaurant business is booming.

3, the unit, I wish the ** hot pot restaurant business is booming.

4, the unit, I wish the ** hot pot restaurant financial resources rolling.

5, the unit, wish the ** hot pot restaurant rich sources.

Note: The vertical frame is uniformly red, yellow or white.

6, find a prominent position to make a piece of cloth, content: the national store Tongqing store grand opening! Opening a big bargain: Eat 100 yuan, send yuan, eat red door hot pot, good gift to send constantly. Activity time: year, month, day, year, month and day.

Note: You can also use discounts, ways to give away dishes, ways to issue VIP cards, or free drinks. No additional promotional rules are made. The right to interpret the activity belongs to the store.

7, at least not less than 20, and the requirements are true flowers.

8, the red carpet at the gate.

9. At the main intersections in the area, it is mainly a turntable. It is placed in the city entrance and placed in a floating air. Generally, there are four places. The contents of the vertical float are: eat Chongqing hot pot - red door hot pot, good gifts are sent continuously; opening bargains eat 100 , send the yuan, can be placed repeatedly.

10. Before and after the store, 200m will be inserted into the knife flag. The knife flag will be printed with “Red Door Hot Pot”, “National Green Catering Enterprise”, “Chongqing Famous Hot Pot” and “China Excellent Enterprise”.

Advertising

1. The media must put money to promote it at the same time. Such as: TV subtitles, newspapers and other forms.

2. With the newspaper entrainment, select a newspaper with a large local circulation to make an advertisement with the newspaper. The area is the area where the local store is located and the surrounding area. And choose the subscriber, the time is the second day before the opening of the business and the opening day, the second day of opening.

3. The issuance of DM orders, select areas with large local traffic and high population quality, such as: large shopping mall entrances, residential gates, high-end facades, office rooms, government departments. Disbursement requirements:

Issuance period: 11:00-12:30; 17:00-18:00, at this time, most of the office workers commute time, and most of the government, administrative staff commute time.

Distribution of people: people between the ages of 20-50, and wearing, looks more economically strong.

The posture and language of the release, the left hand support DM single, waist slightly bent, and with a smile, and with polite language "Welcome to the Pakistani hot pot shop", with the right hand to send the DM to the target object.

Uniform dress, draping belt, optional store staff, you can also temporarily hire nearby high school students.

Note: If the other party does not accept the DM order, it can't be forced into the other party's hand, and pay attention to pick up the scattered DM sheets nearby, so as not to cause bad impressions, the number is 10,000-20000 copies per day, and the total amount is 30,000-60,000 in three days.

The issuance of advertising balloons: choose medium and high-end tea houses, bars, cafes, the number depends on the situation around the store.

Distribution of advertising napkins: The distribution of advertising napkins is selected during the meal period, between 11:30 and 12:30, and is distributed at some high-end fast food restaurants next to the government and administrative departments, because most of them are implemented. The staff of the government agencies after the reform of the 9th and 5th, the senior workers of modern enterprises. At the same time, the advertising napkins will be distributed to the front of the street, but care should be taken not to eat other restaurants and noodles.

Note: The DM order attached to the report is made to a size of 16K, and the DM order distributed by the street is properly distributed with the advertising napkin.

Waist drum team: a party team of 60 people, and sent two of our welcome pledges to take the front, holding a banner content: "Chongqing Hongmen hot pot restaurant opening bargain, eat 100 yuan, send yuan." Another banner content: “There is a constant gift + address + reservation phone during the opening period”, the waist drum team is tentatively set to three, one for each three days, the route selects densely populated areas or main streets; time is 10:30-13 :00.

The content of the newsletter is: "Eat ** hot pot, give you a double surprise: warmly celebrate ** hot pot restaurant opening, eat 100 yuan, send yuan; good gifts, reservations phone.

TV subtitles: You can refer to the content of the newsletter, add the address information, welcome to the words and so on.

Local transportation station.

Opening promotion rules

The consumption amount of single table dishes is 50-99 yuan, 50 yuan meal replacement coupons and 1 red door poker.

The consumption amount of single table dishes is 100-149 yuan, 100 yuan meal replacement coupons and 1 general poker, 1 red door umbrella and 1 red door cup.

The consumption amount of single table dishes is 150-199 yuan, 150 yuan meal replacement coupons and 1 general poker, 1 red door umbrella and 1 red door cup.

The amount of single-table dishes is 200-249 yuan, 200 yuan meal replacement coupons and 1 general poker, 1 red door umbrella and 2 red door cups.

Such an analogy, such as the customer has the number of poker requirements, can be added in moderation, and so on. Note: The instructions for the use of meal replacement vouchers should be clear and do not include alcohol consumption.

Note: 1. Everyone who comes to eat will be given a red door tote bag and a red door Chinese knot.

2, with a meal replacement coupon to come to the consumption, please see the rules for the use of meal coupons.

3. The right to explain the activity belongs to the store.

The following promotional rules are also available:

1. The cash coupon is related to the transportation fee for the returning meal.

2. The diners during the event will drink Red Gate various nourishing wines for free.

3. Anyone who dine during the event enjoys a discount of XX.

The significance of this promotion: eating 100 yuan, sending 100 yuan is actually equivalent to about 75% off, but the feeling for the guests is that they can eat once again for free, easy to accept and more attractive, gifts It can also play a promotional role in the local area.

Opening ceremony

If you can go to a local celebrity or official to pick up a grand opening ceremony, find a ceremonial company responsible.

Note: The above is a unified implementation plan, which can be implemented according to the actual situation of the franchise store.


Article 5: Hotel opening plan

First, the event theme

XX Grand Hotel Opening Ceremony

Second, the event time

June 20XX

Third, the event location

Nanyang Institute of Technology, School of Grammar, Room 10#117

Fourth, the event background

How to maximize the cognitive impact of “xx Grand Hotel”, transform the “potential energy” created by the brand into the driving force of the same industry in Nanyang City, and use the opportunity of this opening ceremony to expand the popularity of the hotel and increase the number of The reputation of the hotel, thus giving yourself a good start, is the core issue to be solved in the opening of the new store.

V. Moderator:

6. Participants:

1. Board staff and staff of the Grand Hotel.

2. Relevant personnel of major media in Nanyang City.

3. Relevant leading guests of Nanyang City and relevant leaders of Wancheng District.

4. Other related business partners.

Seven, planning ideas:

1. Carefully create the atmosphere of the opening ceremony, form a strong visual impact on the target group, and improve the customer's perception and memory of the bank.

2. Increase the intensity of advertising integration and publicity to enhance communication effects and social influence.

3. The opening ceremony of the opening ceremony strives to be atmospheric, fashionable and active, and strives to reproduce the festive atmosphere of opening.

Eight, the purpose and significance of the event

Officially announced the opening of the hotel, causing the attention of the Nanyang market peers, target consumers and media friends;

Let the target customers of Nanyang Market and the potential users of competitors fully understand the unique services provided and create a strong desire for experience.

Further strengthen interaction and exchange with Nanyang Media to create a good public opinion environment for sales and promotion in regional markets;

With the opening of business opportunities, we will establish a benign relationship with relevant government departments and partners in the Nanyang market, paving the way for subsequent market operations and promotion.

Let people have a preliminary understanding and understanding of xx Grand Hotel.

Participants: relevant leaders at the city and county levels, company leaders, outside friends, and related media.

IX. Site layout: including off-site layout and on-site layout:

1. Set up two welcoming guests on both sides of the hotel's main entrance, and arrange them with balloons and other supplies.

2. A banner is hanged on the front door of the hotel. Content: xx Grand Hotel Opening Ceremony;

3. Set up a welcome desk in the hotel lobby, and set up a welcoming guest. Next to the XXX ceremonial lady wearing a festive cheongsam, guide the guests at the event to sign in, wear VIP flowers, and begin the ceremony to guide the guests to enter and cooperate with the ceremony;

4. The name of the etiquette service personnel on the spot, responsible for the maintenance of the order at the scene, and the tea for the guests.

5. A pair of outdoor remote speakers are placed on both sides of the podium. During the event, the festive music and activities will be broadcasted. The host and relevant leading guests will speak and expand their speeches.

X. Relevant celebration arrangements:

XI. Opening ceremony implementation process

On the day of 20XX, the hotel staff arrived at the scene to prepare for the work.

The security personnel officially defended the site.

Twelve, the celebration process:

00:00 All preparations for the event are ready to play festive music;

00:00 Miss etiquette welcomes guests;

00:00 The host introduced the relevant activities and invited relevant leaders and guests to sit in front of the rostrum;

00:00 The host announced the official start of the xx Grand Hotel ceremony and introduced the leaders and guests.

00:00 First item: Cannon

00:00 The second item: Invite the relevant leaders of Nanyang City to speak;

00:00 The third item: Inviting Wancheng District to lead a congratulatory message:

00:00 The fourth item: the chairman or general manager of the hotel made a statement, the company introduced;

00:00 The fifth item: The host invites relevant leaders to cut the ribbon for the xx Grand Hotel;

00:00 The sixth item: The host announced the successful closing of the opening ceremony, and the president or the general manager of the hotel will send the relevant leaders and guests.

Thirteen, expected results

1. The message of opening the xx Grand Hotel has been widely spread, attracting more target consumers to participate in this event.

Secondary activities.

2. Deepen the impression of xx Grand Hotel in the minds of consumers.

3. Whether it is from the early planning or the later implementation, we must strive to achieve the unprecedented sensation of this opening ceremony.

4. Enhance the confidence of internal employees in the company.

5, in the same industry to achieve the latecomer, become a dark horse in the industry

XIV. Activity budget

1. On-site layout: banners, balloons, salutes, fireworks, etc. total × × × yuan.

2. Please ask the relevant leaders for the fare and other expenses of the conference to a total of × × × yuan.

3. The gifts will be given to relevant guests and reporters at the end of the event, such as a total of × × × yuan.

Fifteen, the list of required items: