Wine tasting plan

Part 1: Wine Tasting Plan

First, the purpose of the meeting

In order to assist the development of the sharp wine industry in the Beijing market, expand its popularity, in the purpose of promoting Australian red wine, specially held this wine tasting in Linglong Tower.

Second, the time and place of the reception

Tasting time: 20XX-07-29 3 pm - 5 pm

Venue: Olympic Tower, 3rd Floor, Operational Tower

Third, invite guests

The wine tasting is intended to invite about 30 people. The guests are composed of four parts:

1 Leaders of various government departments in Beijing;

2 The heads and entrepreneurs of the chambers of commerce in various chambers of commerce in Beijing;

3 wine tasting enthusiasts

4 media reporters;

Fourth, the wine tasting process

V. Activity arrangement and division of labor

Six, active material list

Seven, site layout


Part 2: High-end wine tasting plan

Activity Summary: This case will be created through a wine culture atmosphere, combined with the particularity of the tasting itself, this time the apricot flower village tasting will be a cultural atmosphere with a rich cultural atmosphere, and a taste of relaxed and happy atmosphere A grand event.

Activity ideas: starting from the characteristics of the wine, closely linked to the theme of the event, combined with the characteristics of the wine, the framework of the entire activity around the three chapters of "color, fragrance, taste"

Chapter 1: Overview of the activities

Chapter 2: Activity Process

Chapter III: Detailed Description

Chapter 4: Creative Decoration

Chapter 5: Activity Coordination

Activity time

18:00-21:00, July 12, 20XX

Event Place

Dongguan Qingxi Xinduo Karma Hotel

Activity constitutes Content

Brand promotion, leading speech, auction, show performance, lottery, fun game dealer activities

Invited guests Honored guest

Cooperated by alcohol manufacturers or Dongguan distributors

1. Assist in collecting information on alcohol intent customers:

Set up a consultation point on-site at the hotel banquet hall and accept the hotel's high-end customers for advice on alcoholism

2. Product introduction and promotion of alcoholism brand:

Arrange the promotion points, display the culture of alcoholism, broadcast corporate videos, product exhibition boards, and provide product information in the rest area.

3. Release the latest information of the Alcohol Group:

Through the debut, exhibition, exhibition, film and other means, effectively convey the determination and significance of the alcoholic products in Dongguan, and enhance the confidence of dealers.

4. Enhance dealer interaction and purchase confidence with old and new:

Dealers participate in activities, watch performances, participate in lottery interactions, improve dealer satisfaction, and promote word-of-mouth communication.

Objectives:

1. Borrowing wine banquets and auctions to show the strength and integrity of the company

2. Enhance dealer confidence through wine banquet activities, enhance consumer word-of-mouth communication rate, and promote follow-up sales.

3, by the potential of the auction, deep digging customer resources, for the late introduction of new products to find consumer groups.

The first one: color Shang

This chapter focuses on visual perception and patina cultural elements, and then launches and promotes the products of “Xinghua Village”.

This chapter fully combines the characteristics of classical charm in liquor culture, and integrates the content of the event with the characteristics of the product.

Second: fragrant alcohol

This chapter demonstrates the intrinsic mellowness of a wine through the interpretation of the image of “fragrance and alcohol”.

The third article: Wei Dao

The word “dao” means “the way of wine”; this chapter is mainly used by professional sommeliers in wine culture and business etiquette.

The wine culture is the point of explanation, and the period is combined with the description point to fully present the wine culture.

PART 1 check in before 18:00

Keywords: sign-in sign-in, etiquette guidance.

PART 2 project promotion, performance 18:00-18:40

Key words: Dongguan general agent's speech and product explanation and cooperation with the promotion of alcoholic products and corporate culture videos, so that guests can deepen their impression of products and enterprises.

PART 3 Wine Tasting Dinner, Performance 18:50-20:00

Keywords: The guests enjoy the dinner, the representatives of the manufacturers and the general agents and the intentional dealers exchange, enhance the relationship and promote follow-up transactions.

PART 4 ​​performance, draw 20:00-20:40

Keywords: Guests can participate in interactive games and event draws.



PART 4 ​​group photo nostalgia 20:50-21:00

Keywords: Dealer reunion

The hostesses greeted the guests with a gentle smile, and the nuanced service allowed the guests to feel a kind of honor and glory before entering the venue. When the guests entered the venue, Miss Etiquette directed the guests to check in.

■ At the sign-in place, arrange for 4 hostesses to be responsible for the signing of the guests;

■ After the sign-in is completed, the etiquette wears a boutonniere for the VIP;

■ The VIP boutonniere is worn and led by two ceremonies to the VIP lounge; other guests lead to the venue;

■ 17:00-18:00 Leading guests to the scene to sign in, Miss etiquette guides the sign-in, wears a boutonniere, and presents a lottery ticket. Product video film loop

Alcohol debut

■ 18:00-18:05 Opening performance: opening performance inspiring performance "Golden Drums"

■ 18:05-18:15? The host debuted and thanked the guests, and introduced the leaders and guests present to introduce the contents of the banquet.

■ 18:15-18:20 Leading words, toasting

■ 18:20-18:30 Hosting the series: Publish the product introduction with professional wine appraisal knowledge.

■ 18:30-18:40 Introduction to alcohol distribution solutions, product introduction,

■ 18:40-18:50 Guest interaction: answering the prizes

■ 18:50-20:00 Guest dining, performances, sweepstakes, etc.

■ 20:00-20:05 The host speaks, the lottery prize is interpreted, and the lottery rules are announced.

■ 20:05-20:10 Extraction: Third Prize

■ 20:10-20:25 Entertainment: Variety of magic and wine debut

■ 20:25-20:35 Auction link: Link 1

■ 20:35-20:40 Entertainment: DS dance

■ 20:40-20:45 Extraction: Second Prize

■ 20:45-20:55 Auction link: Link 2

■ 20:55-21:00 Withdraw: First Prize

■ 20:55-21:00 Performance: The curtain call dance, the host announced the successful completion of the banquet! Group photo

■ 21:00-21:15 Leaders, guests, guests, dealers took a group photo and the event ended.

The host reminds the guests of the location of the ride and other information.

content

description

Invitation letter

The organizer will invite and send invitations before the wine banquet, and inform the guests of the event time, location, awards, events, etc., reminding you to be on time on the spot.

Sign-in link

1. Miss etiquette is dressed in a welcoming dress and is dignified. In the lobby of the hotel lobby, the guests and the sign-in desk are welcome to fill in the information and the lottery ticket; four salesmen are arranged to guide the customer to the corresponding dining area.

2. Place a kanban next to the sign-in place to introduce the general activity content, activity time, and lottery prizes, and attract the guests to participate actively.

Product introduction,

Brand recommendation

1. Place the promotion points on the spot and promote alcoholism through video playback, display board display, personnel explanation, and data access;

2. On-site promotion can enhance the recognition of Poly-Red Coral brand, especially for customers who have become owners of Poly Red Coral, enhance confidence and promote on-site sales;

3. Release the old and new related preferential policies

Dining

1. Each seat arranges 2 salesmen to communicate with their VIPs and relatives of the guests, introduce the products, release the old policy, and use the old customers to find more potential customers.

content

description

show

1. The guests watched the performance and enjoyed the relaxed and pleasant atmosphere. Through the activities, the strength and integrity of the alcoholic group were displayed, and the word-to-mouth communication rate of distributors and consumers was enhanced to promote follow-up transactions.

2, combined with the live magic show, to promote the atmosphere of the banquet scene, the magician gave the guests to the present to give a gift.

3. In order to enhance the experience of the banquet scene, the site specially set up the lucky draw for the guests to participate in the lucky draw, and present the corresponding commemorative gifts!

Lottery

18:40-18:50 The host read the corporate background of the Alcohol Group, information on alcoholism products, released the old policy, and promoted the atmosphere. Five questions answered in the form of questions and answers.

20:05-20:10 The host has invited a guest to invite 6 third-class guests.

20:25-20:35 The host invited 1 third-place winner to draw 2 second prizes

20:40-20:50 The host invited a leader of the Alcoholic Group to draw a first prize.

■ VIP Lounge: The organizer leads the reception work; 2 etiquette provides related services;

■ Main venue: arrange for 4 courtesy ladies to provide tea, meals and other service work on site;

■ The company's large-scale screen broadcasts corporate promotional videos, along with the preparation of music;

■ After the short film is played, the women's string quartet will perform;


Part 3: Wine Tasting Plan

An unforgettable tasting event, first of all, requires an excellent wine tasting plan as a basis, and the tasting plan must first identify a theme that determines which types of wines are used in the tasting, and which prices are used, to a certain extent. It also determines the process of the wine tasting.

Theme 1: Horizontal Tasting

At the horizontal tasting, the focus of your selection should be on wines from the same grape variety from the same vintage, different vineyards and different wine merchants. For example, you can bring together 2003 White Poetry wines from four to six wineries. For horizontal tastings, the factor you need to consider is: you want to taste wines from the same region, such as the 2003 white poems from Napa Valley; or want to mix them and taste the same year from different regions. Variety of wine? Such as the 2003 vintage white wines from California, Italy and Australia.

Theme 2: Vertical Tasting

At the vertical tasting, you will taste wines made from the same grape variety from the same wine merchant and different vintages. Through the vertical tasting, you will appreciate the style and composition of the wines produced by a particular wine merchant.

For example, at the wine tasting, you can choose the Merlot wines from the Case Vineyards in 2002, 2003 and 2004. The only factor you need to consider at this wine tasting is the choice of the year; it is intended to allow the wine drinker to produce a wine from a different vintage from a different vintage each year, either distinctly or subtly. There is one more point of interest in this tasting: you need to find information about a particular wine or wine merchant, by looking at the weather and pests in a particular year, or whether the production process has changed, such as the oak used. Determine if the wine was brewed smoothly that year. These can be an interesting conversation topic at wine tastings.

Theme 3: No price tasting

The non-price tasting is to exclude price prejudice from the tasting game. At this wine tasting, the prices of the various wines are invisible. The participating wine drinkers are able to treat all the wines very objectively, because they don’t know if they are drinking Cabernet Sauvignon, which is as high as $120/bottle or just $10/bottle.

People will naturally recognize higher-priced wines as wines that taste better. However, when this happens, the better reason for the sale of higher-priced wines is often attributed to the identification of marketing and wine labels, which usually has nothing to do with the actual quality of the wine. At the non-price tasting, you can't judge the quality of a wine from the wine label and price.

Theme 4: Pricing Wine Tasting

The price of wine at the price tasting is similar. For example, you can offer different types of Cabernet Sauvignon for less than $20 or different types of Merlot for less than $40. This wine tasting is also very flexible, with the aim of comparing wines within a price benchmark.

Theme 5: Eight types of wine tasting

The purpose of the eight types of wine tastings is to let the participants taste the eight types of wines themselves, and then decide their own preferences. Many times, people think that white wine is a white wine and red wine is a red wine. This wine tasting will allow participants to revisit which types of white wines are and which are red wine types that are educational. The eight types of wines include Cabernet Sauvignon, Pinot Noir, Merlot and Syrah, as well as Pinot Gris, Sauvignon Blanc, Chardonnay and Riesling White.

Theme 6: Blind goods

You can adopt any of the above themes, but you must remove the wine label from the bottle or cover it with a wine bag or paper bag. This is a blind tasting. Its biggest advantage is that guests don't have any prior thoughts about the wines they taste. What's interesting about it is that you can see how different people taste the same wine without seeing the label and price.

To enjoy the tasting party, be sure to record the guests' preferences so that the next time you invite them, you will have the experience to buy the wines that your guests like.


Part 4: Wine Tasting Plan

Wine tasting PARTY is a great opportunity for family and friends to get together, learn about wine, and try new or unusual grape varieties. Whether it's just cheese with wine or a deeper vertical or horizontal tasting, be sure to discover new nuances of red or white wine after careful tasting. Please read the following practice notes, which will help you get the best wine tasting experience.

Tasting Party time: 2-3 hours

1. Basic plan:

Start: First, you need to decide the type of wine tasting party you want to do. Wine tastings come in a variety of styles, including wine and cheese tastings, vertical and horizontal tastings, and price-based tastings and other types.

Recommended tasting types include:

Vertical tasting

Horizontal tasting

New and Old World Contrast Tasting

Wine and cheese tasting

Wine and chocolate tasting

Priceless wine tasting

Price benchmark tasting

Second, decide on your guest list. Invite them at least two weeks before the tasting.

Then, design a wine tasting card. The card should specify the type of wine, the vineyard that was produced, the year of growth and a brief description of the wine. Make sure each guest has their own wine tasting card to record the different looks, aromas, flavors and nuances of the cheese.

If you want to make the wine tasting more comfortable, just give the guests pen and paper and let them write down their experiences. Let them evaluate wine at will: which wine they like best, which wine they least like and so on.

2. More challenging

To make the party more challenging and fun, you offer a "blind" experience. In this case, you still have to provide the guests with a tasting note card. However, don't show the wine labels when pouring wine, let them mobilize all their senses to identify the various wines. Guests who are able to identify most of the wine will win a bottle of wine or a book about the art of wine tasting as a prize.

3. Decoration

Tasting party decorations range from simple white tablecloths and candles to antiques filled with old worlds such as the Tuscan atmosphere and antique wine bottles scattered throughout the tasting venue. In either case, remember to keep a relaxed atmosphere and not to be cold. You can consider starting a party with some wine trivia and let the atmosphere slowly become active.

4. List of items

Four to six bottles of wine 2

Appetizing foods - you might think of offering some light snacks for appetizers before tasting.

Bread Slices - Bread is provided to help guests regain their taste between wine tasting.

Wine glasses - one per person

Kettle - used to smash cups and restore taste between wine tastings.

Pour the bucket - pour the remaining wine in the cup before the next pour.

Tasting a record card - describe and record each wine you have tasted.

Aluminum foil or brown bag, used to cover wine bottles and wine labels when blind.

Paper and pen

Humor - let the guests share their thoughts and humor about each wine

Tips:

“Generally, when tasting wine, start with a dry white wine, then a red wine with a light to full body. Of course, you can start with a young wine and transition to a more mature wine. A great way to let the guests taste each wine and evaluate the unique color, aroma and taste of the wine.

At the party, it is usually enough to pour 2 ounces of wine per person per cup.

Bread and water are served between the wines, allowing guests to clean the taste of the previous wine to fully experience the next wine. ”