Real estate activity planning

Part 1: Real estate Lantern Festival activities plan

After three years of tempering, "He Rongyoushanmeidi" finally stood proudly in front of Zhenjiang citizens. The noble humanistic community and the harmonious environment of advocating ecology are reflected in the beautiful mountains and beautiful land. In the marketing and series sales activities in recent years, after the baptism of the market and the review by customers, the company has gradually gained the trust of the people of the city and has gathered a group of sincere conglomerates. It also attracts a wide range of potential customers. The fiery year of 2019 has ended, and in 2019, new wings are being opened, opening new miles. In order to thank all the people who love "Yushanmei" and all the people who look forward to the future of "Yushanmeidi", Zhenjiang Herong Real Estate Development Co., Ltd. will face everyone's love and sincerity with a sincere heart. Dear.

The first movement, the theme of the Lantern Festival

Chapter 1 Purpose of the event

Chapter II Event Time, Location

The third chapter event invitees

The second movement, the Lantern Festival activities

The first chapter of the Lantern Festival activity framework

The second chapter is happy and joyful, the Lantern Festival is sweet and sweet.

The third movement, Lantern Festival, event arrangement and arrangement

The fourth movement activity process and cost budget

On February 28, 20XX, the Lantern Festival was the first lunar month of the lunar calendar. It is also known as the Lantern Festival and the Xiaonian Festival. It is a traditional festival for Chinese children. Chinese people usually pray in the form of entertainment to have a new and good hope in the new year. Traditional customs include lanterns, guessing riddles, dragon lights, stilts, lion dances, dry boats, lights, and more. The traditional food custom is to eat Yuanxiao.

The first chapter of the Lantern Festival theme

The activity of the Lantern Festival is based on the theme of “Hey, the beautiful and the beautiful scenery of the 15th anniversary of the beautiful mountain garden”, with the theme of “I am for everyone, everyone for me, creating a harmonious community of excellent mountains and beautiful land”. The second-phase owner, the third-phase contracted customer prospective owner and many intentional customers are the main activities. Through the project site, the real estate and the superiority of the quality of life will be highlighted to the participants of the event, and the activities of the sub-region will be launched to enhance the richness and layering of the event.

Chapter II Purpose of the Activity

Focusing on the series of activities of “No.1 Yuanyuan Garden”, with less investment, the opportunity of the event and the word-of-mouth of the target customers will be used to further cultivate the potential customer market and achieve the sales of the project, thereby achieving revenue growth. We will give back to our customers with the “Yuan Lan Festival Garden Club” to enhance the emotional communication with our customers, let customers feel the VIP benefits, and build a community social platform for the future of neighbors.

Chapter III Event Time and Place

Activity time February 28, 20XX Morning: 10:08 - 11:08 pm: 15:08 - 16:38 Event location Yosemite Land Project on-site sales center and center roads and activities on both sides of the pool Venue, set up multiple areas.

Chapter IV Invited Objects

○ Phase I and Phase II owners' representatives

○ Three-phase contracted customer prospective owner representative

○Other intentional customers

○ News media reporter

The second movement, the Lantern Festival activities

Activity summary

A customer fraternity is held to provide a platform for new and existing customers to understand the progress of the project, to experience a happy and healthy community culture, and to exchange issues of common concern. Through this platform, the Yosemite project can fully demonstrate the charm of the project, enable the old customers to have a sense of ownership, enhance pride, and consciously or unconsciously spread the value of the project; enhance the purchasing confidence of the intended customers and ultimately promote sales. The whole activity is divided into four parts, namely: self-service garden visits, song and dance performances, sweepstakes, exchanges and interactions. These four parts are interspersed to create a community culture, convey project information and enhance information dissemination density. Deepen customer understanding of the project. We want our customers to experience the most festive dances at the event and experience the warmest holiday enthusiasm.

Chapter 1 General Structure of Activities

The second chapter is joyful and joyful

Chapter III Sweets and Sweets Part I Part 2 Part 3 Part 4 Artists Performing Traditional Performances Interactive Events Stage Performances Sugar Painting Dance Lions Guessing Riddles Faces Performing Sugar Gourd Steps Sorghum Squeezing Balloons Performances Faces Big Head Dolls Sucking Table Tennis Drama Performance Marshmallows Prize-winning question and answer run dry boat dumplings test the Chinese knot folk songs singing diabolo photography

The second chapter is about the purpose and significance of the joyful and joyful activities of the Lantern Festival.

Invited Zhenjiang folk artists to make hand-made on-site, hand-made handicrafts can be given to the participating customers, and also increase the artistic nature of the activities; Activity methods: build different sets, folk artists wear traditional clothing. The following items are available for selection and subject to actual invitation. Activities: Paper-cutting, pinch-faced people, Chinese knots, candied haws, sugar paintings, marshmallows, lanterns, etc.

During the PRAT 1 folk artists' art festival, some folk artists will be organized to perform on-site. The organizer will issue the appropriate amount of tokens for tourists to buy artists to make finished products. Activity method: Set up different sets, folk artists wear traditional clothes

The PART 2 traditional performance is an active atmosphere. The lion dance performance of the big lion dance will be performed on the stilts. It will be a beautiful scenery of the Zhenjiang River.

The purpose and significance of the third chapter of sweet and sweet 过 : activities: set up a number of interactive fitness games, and through the event to send gifts, in order to fully mobilize the enthusiasm of customers.

Activity method:

1, guess the riddle

2, squeeze the balloon

3, sucking billiards

4, the big test of the rice dumplings

5, photography This event is a folklore show as a scatter project, also a feature of this event PART 3 interactive game


Part 2: Real estate opening activity planning plan

Time: 20XX-4-05——4-08

Location: 1. Haiyan Xintiandi Square

2. On-site sales office

Objectives:

Gathering popularity and punching out, in the shortest publicity period, stimulate the public, create the best word of mouth and start the brand of Haiyan's first small high-rise residential area.

Activity mode: live rocking, event promotion, lucky draw

Activity planning:

First, the previous advertising

3.30-4.05 focuses on information dissemination as the main propaganda, mainly to inform the information, location, time and other information. The publishing route is newspapers, light boxes, and cross-street banners.

Propaganda theme: The future urban city living model, the first phase of Haiyan luxury high-grade residential building sales soon.

Leading urban fashion, sitting on the Jinshi Coast.

On the 5th of April, Jinshi Coast will deliver the true feelings of the sea.

Because it is rare, it is precious.

Jinshi has a good gift at the opening, and the surprise prize is waiting for you.

Second, the shake number site layout

1. The method of shaking the number: the site is open, and the selection is final. The specific registration of the shake number is tentatively fixed.



2. Location selection: Haiyan Xintiandi Square



3. Soft environment layout:

4 high air balls; 1 large gas arch; 1 stage of 30 square meters;

1 set of real estate effect display cards; 4 advertisements for roll-ups; 1000 copies of promotional brochures

20 sets of cross-street banners and light boxes

4, uniform uniforms for employees

Third, the activity process

1, officially started at 14:00

2, 14:00 - 14:30

The host is 5 minutes, the leader is 5 minutes, the guest is 2 people for 10 minutes, the activity is explained for 8 minutes, and the notary is speaking for 2 minutes.

3, shake number starts at the same time registration summary

4, lottery draw

Prizes 1, 2, 3 and other awards and commemorative awards

5, on-site thank the show, small entertainment activities staff rest

6. Announce the lottery and lottery results

7. Award-winning people receive the award

Fourth, the numbering method

1. The first stage total sales account

The number is 140 sets. The total number of tentative shakers and the actual number of sales are 5:1.

2. The lottery sign adopts the real-name registration system and cannot be replaced or shaken. The maximum number of registered persons per apartment is 5 people.

3. For those who are registered in the book, the registration fee must be paid at the same time. If the registration number is the same as the registrant's medium and the purchase price is obtained, the deposit will be included in the house payment. If it is unsuccessful, it will be added on the basis of the original payment. 200 yuan as a thank you fee.

4. The registration time of the shake number is from 20XX.4.05——4.10 for a period of 5 days.

5. Registration place: Qinshan Real Estate Company Sales Office

6. The shake tool uses the public lottery equipment to make the shake number decision.

7. About the solution without the medium number. All are presented as souvenirs. And log in to the second phase of the opening of the purchase file.

V. Division of staff

The staff of Qinshan Real Estate Company will perform maintenance work such as etiquette and preservation; Jiuzhou Advertising will do activity monitoring and media liaison work.

Sixth, the media released

Invited local well-known media to specifically: Haiyan TV Station, Hangzhou Traffic Sound Broadcasting Station, China Post, China Daily, Qianjiang Evening News, Sohu.com and other reporters participated in the event and gave live coverage.

Seven, the budget

1. Environmental layout

High air ball 4 400 yuan / 4

Large gas arch door 1 500 yuan

30 square meters or so stage 1 1000 yuan

1 set of real estate effect display cards 1200 yuan / 10 sheets

Advertising promotion roll-up 4 600 yuan / 4

Promotional brochure 3000 copies 7500 yuan

20 sets of cross-street banners and light boxes

2. Venue rental 2000 yuan

3. Notary public invitation fee 1000 yuan

4, the media invitation fee 2000 yuan

5, equipment rental fee 5000 yuan

6, management fee 1000 yuan

7, the host 1000 yuan

8, actor performance fee 5000 yuan

9, on-site emergency costs 2000 yuan

The total price is 30,000 yuan


Part 3: Real estate Mid-Autumn Festival event plan

The famous city is a community that combines commercial housing and commercial development. In order to make the sales of the famous city reach the goal of “going higher”, it is decided to hold a Mid-Autumn Festival party. The implementation plan for this Mid-Autumn Festival party is as follows:

First, the event time

September 12, 20XX, 18:00 - 21:00

Second, the event location

Famous city center square

Third, the theme of the event

full moon

Interpretation of the theme: This theme combines the developer and Mid-Autumn Festival organically, and at the same time renders a warm atmosphere of home, which means that entering is to return home.

Fourth, the purpose of the event

1. Establish a platform for close communication between owners and developers

2. Establish a corporate image of the developer and further promote the real estate

3. Deeply explore potential consumer groups

V. The estimated number of participants in the event

Mid-Autumn Festival: 600 people

Mid-Autumn Festival: 400 people

Total: 1000 people

Six, activity slogan

"Going home tonight?"

Interpretation of the event slogan: Mid-Autumn Festival as a traditional festival in China, there is a saying: "Every time the festival is full of love," the festival is the time for family reunion, so the event slogan triggers the event with a kind of inquiries from relatives. This sentence is also more likely to resonate with the public, but also implies that this event will be a warm feeling for all participants.

VII. Activity plan and creative ideas

l Promotion measures before the event:

1. In this event, we will offer a discount of 9.18% on the purchase of the same day;

2. Produce and randomly present a number of cultural promotional shirts for this event;

3, the production of "Famous City" words of the Mid-Autumn Festival admission ticket;

The purpose of the above activities is to achieve the effect of strengthening the publicity of the event and highlighting the business philosophy of developing a businessman.

l Mid-Autumn Festival

In order to achieve better publicity and wider awareness, this event is planned to divide the party into two parts: the party part and the cocktail party part, and organically combine the two parts through some activities and links.

Party content:

The evening party highlights the atmosphere and style of the home, interprets the connotation and heritage of the Mid-Autumn Festival, promotes Chinese traditional culture, triggers the resonance of all participants, and enables it to be integrated into the party in the fastest and most natural way. All the participants really realized the warm feelings of home.

During the evening, the relevant leaders of the group awarded the title of honorary employee to the 1000th real estate owner.

On-site interactive session:

1. Making moon cakes on site

The hired chef demonstrates the production process and process of the moon cake on the spot, and the interactive owner operates on the spot and delivers the prepared moon cake to the person he wants to send.

This session mainly highlights a warm atmosphere of the family, especially those who are busy all day, they are difficult to help the family to do, express their apologies in this way, can make them feel more difficult to understand a home. .

2. Call for poetry and songs about the Mid-Autumn Festival

The host will collect the various forms of the Mid-Autumn Festival from the host to send them to the person they want to send. The form of the gift can be either a live song or a splash on the spot, or they can give it to their loved ones.

This section mainly considers that in the various forms of the Mid-Autumn Festival, most of the Mid-Autumn Festival sentiment to express a feeling of family and loved ones, the purpose is to strengthen the feeling and atmosphere of the home, embody the poetry and lyrics A style of love and lyrics.

3, the taste of the moon cake home taste

The host invited the audience to come to the stage to taste moon cakes. The moon cakes were divided into acid, sweet, bitter and special moon cakes. The succulent audience needs to tell him on the spot that he feels sad in his family life; the sweet audience needs to tell him the sweetest thing he has in his family life; the bitter audience It is necessary to tell the scene that he feels the most painful in his family life; the audience who eats special moon cakes can get the developer's cash or material reward on the spot.

This session is mainly to allow participants to share the tastes of their lives with the participants, and then to resonate!

4, word replacement

The host invited the audience to read an article on the stage, replacing the "Mid-Autumn Festival" in the article with "" and replacing "" with "Mid-Autumn Festival". Participants who are error-free will receive cash or material rewards from the developer, and those who read the wrong will be punished.

This section focuses on entertainment and serves the purpose of promoting the company's brand image.

l "Moon month" cocktail party

The promotion will focus on promotion and publicity, and play some soft background music. At the same time, some “Moonlight” teahouses will be set up. The venue will set up a business negotiation area, a pint area, a moon cake production demonstration area, and a dining area. Among them, the leisure and entertainment area is invited to invite puppet theatre groups and small folk music performances as a highlight of the cocktail party.

Some ideas about this evening show

The party is to celebrate the Mid-Autumn Festival in the form of various programs. At the same time, it reflects the image of the developer, so it should reflect the warmth and romance of family life. The family here should be understood as a broad family, which refers to everyone. The small family also covers the big family of famous cities, so all the programs should be organized around this theme, and all programs should also serve this theme.

The evening party should include the performances of the performing arts groups, corporate employee programs, interactive programs and corporate leading words or awards.

The performances of the performance groups should be based on elegant ethnic programs. They can include folk music performances and folk songs that reflect the Mid-Autumn Festival atmosphere. At the same time, you can consider inviting some professional broadcasters to present some poems reflecting the Mid-Autumn Festival. The needs of owners of all ages can be appropriately added to some elements of fashion, but this part can only be a foil and a rendering atmosphere, and should not be overwhelming. In order to achieve the purpose of promoting the brand, it is planned to use the form of the model on the catwalk. The model can be displayed on the spot with the cultural shirts and logos developed by the group to achieve the best publicity. Models can either invite professional models or consider using their own employees to showcase.

The programs produced by the company should reflect the style of the company and the style of the employees. At the same time, the selected programs should highlight the group and the owners are “family” and a humanistic concern for the owners.

The leading words or awards of enterprises are an important carrier to reflect the purpose of this activity. Their role is to strengthen the significance and role of this event, and also to express their blessings and gratitude to all owners and potential owners through the speech.

One purpose of this party is to hope that the existing owners will introduce their relatives or friends to purchase, but if they go too far, it will definitely play a counterproductive role. Our company believes that the best way is to reflect this purpose only in the host word. Then, through the holding of this party, the audience can truly feel the uniqueness of the company. Only the owner can deeply feel the company and The goodness of the real estate can really trigger their propaganda awareness, and make this propaganda and introduction from a passive behavior to an active behavior, turning this purpose from propaganda to intangible, that is, “there is no sound here and there is sound”, the effect To achieve the best.


Part 4: Real estate activity planning

First, time: year, month, morning.

Second, the location: ****** sales center site.

Third, personnel: staff, customers, etiquette, moderators, VIPs, etc.

4. Invited guests: relevant leaders of the municipal government, leaders of the Municipal Construction Committee, the Municipal Real Estate Administration, and the person in charge of the Municipal Construction, Planning and Design Institute.

5. Invited media: xx TV, xx daily, xx news station, etc.

Sixth, the intended goal: to communicate the information of the opening ceremony of the ****, show the strength of the enterprise, expand the social visibility and reputation of the ****, reflect the bright future of the ****, and promote the sale of real estate At the same time, the company's social public relations, establish a positive and good social image of xx area **** Real Estate Development Co., Ltd., and rapport with the local government functions, customers and suppliers.

Seven, the venue layout:

1. The podium area: The podium area is also located in the south of the sales center. The middle of the podium is a vertical microphone for the host and VIP speakers. The table top is covered with red carpet and the background wall is spray painting. The theme is “ ****** opening ceremony."

2. Check-in: The guest sign-in place is set on the side of the chairman Taipei. There is a hostesse at the sign-in. Set the sign-in sign at the check-in.

3. Gift distribution area: The table at the check-in can also be used as a gift distribution table.

4, VIP rest area: can be placed in the site of the sales center, set the sofa, coffee table drinks, fruit, wet towels, placed with beautiful flower arrangements as an embellishment.

Eight, opening activities highlights:

1, indoor and outdoor performance

1) Bunting

2) Hanging on both sides of the road outside the main entrance of the sales office, hanging on the lamppost along the street to set off a warm sales atmosphere.

Bonsai flower

In the corners of the sales office, they are arranged to increase the visual beauty, fresh air and warm atmosphere.

3) Gas arches, balloons

Large-scale gas arches, hot air balloons and road flags are arranged at the construction site and on the main roads of the city to create a warm start and opening atmosphere.

2. Live performance activities:

1) Military Band: Used to play exciting music, as background music throughout the opening ceremony.

2) Waist Drum Team: Arrange a 20-member waist drum team on the spot to welcome and send guests, adding a festive atmosphere.

3) Lion dance activities: interspersed with lion dance performances during the ceremony, indicating the bright future of the ****.

3. Opening promotion activities:

With "1000 yuan as 10,000 yuan, you can easily earn a hand when you don't buy a house" is the theme of the event, attracting customers to buy houses, forming a good public image that will benefit customers and open sales.

The event copy is as follows:

In order to reward the first batch of customers, the developer specially spent 800,000 yuan to sell 100 VIP cards on the spot on September 30, and free 100 lucky draw cards. The purchase price of each card is 1000 yuan, and the face value of the card is 5,000 yuan, 7,000 yuan, 10,000 yuan. The cardholder can offset the same amount of money as the VIP card when purchasing the house. The VIP card for the purchase is an unregistered card. Freely transferable.

The lottery card prizes are set to 10 yuan for the purchase of 5,000 yuan, 20 yuan for the purchase of 3,000 yuan, and 30 yuan for the property management fee, which can be used to offset the house, 20 brand rice cookers, 20 brand electric irons, 100% winning rate, lottery. Kay’s on-site queue order is free. At the end of the gift, the above reward activities will be notarized by the xx city notary office.

The on-site queuing should follow the order, queue up in the direction of the starting and ending points specified by the site, and accept the queuing at 6:00 am on September 30.

The company will begin to transmit the “number of access cards” at 8:00 am on September 30, 2004.

After obtaining the “order number entry and exit card”, each group of ten people will enter the marketing site to register and pay the card.

The "purchase VIP card" must be presented together with the card receipt when it is redeemed for purchase.

Activities: Participants must be over 18 years of age, have full civil capacity, and have a valid identity certificate for Chinese citizens, overseas Chinese, Hong Kong, Macao and Taiwan compatriots or foreign citizens.

The purchase of a VIP card is not refundable, and the purchase price is rushed to purchase the house; if the house is not purchased or exceeds the time limit for purchase, the card will be void and will not be exchanged. It can be freely transferred and the transfer price is self-determined.

When purchasing a house, the VIP card is offset against the same amount of money by the amount of the card at the time of purchase, and only one card is used per suite.

This event is not valid for group purchase customers.

4. Preparations:

1) Prepare participants. Invitations were sent to the leaders on the day of the month.

2) Prepare the invitation in advance and confirm the receipt.

3) Obtain weather data for the day at xx weather bureau 5 days in advance.

4) Implement the preservation command and responsible order work within the jurisdiction.

5) Implement command and responsible order work 6 days in advance.

6) Do a good job at the event site gifts, gift bags

7) Handling the approvals for balloons, event venues, and gas arches 8 days in advance.

5. Guest identification: After the guests arrived, Miss Etiquette wears a boutonniere for the guests. VIPs are accompanied by the hostesses or company leaders to the VIP lounge area.

6. Staffing:

1) 10 preset ceremonial ladies, 4 at the entrance, 2 at the check-in, and 4 hostesses in the venue area asked to unify the dress.

2) 15 staff members;

3) 30 company staff;

Nine, the ritual process:

09:00-09:30 All staff members entered the venue. Including the company's main person in charge and the head of the etiquette company, various types of staff and performers.

09:30-09:50 The guests entered the scene one after another. VIPs will sign at the on-site check-in and issue gifts at the same time. Customers can go to the sales floor to inquire and receive promotional materials.

09:50-10:00 The VIP was introduced to the venue by the hostesses.

10:00-10:08 At the beginning of the ceremony, the host opened the opening ceremony to introduce the VIP.

10:08-10:13 The general manager of the company gave a welcome speech.

10:13-10:25 Lion dance performance.

10:25-10:35 The government led the speech and the representative of the company's investor gave a speech.

10:35-10:50 The host invited the leaders of the government, the company's leaders, the construction committee, and the relevant leaders of the Housing Authority to open the ribbon for the opening of the ****, and the Jiqing fireworks and salutes were simultaneously released, and the ceremony reached its climax.

10:50-11:00 The host announced the end of the ceremony and the guests rushed to the luncheon.

11:00 The customer signs up and the opening sales activity is officially launched.

X. Media plan:

1. Newspaper advertisement

On the 27th, 28th, and 30th, the full-page advertisement was published in the xth edition of the "xx Daily" to inform the opening information of the ******.

2, TV advertising

The xx TV station recorded the opening video and made it into the VCD as the information for the opening event. The news was produced by xx TV station, and the situation of the entire opening event was reported to further expand the publicity.

3. Radio advertising

The information of the opening of the ****** is broadcasted two months before and after the opening.

4, print advertising

The floor book and poster have been printed, and the combination of dispatching and posting is adopted.

Eleven, advertising budget

1. "xx Daily" 27, 28, 30 full version xxxxx yuan

2. TV station recorded opening video and news report xxxx yuan

3. Radio advertising xxxx yuan

4. Approval of the outdoor advertising management office at the opening ceremony venue xxx yuan

5, etiquette company fees xxxx yuan



6. Balloon xxxx

7. Flower bonsai rental xxxx yuan

Total xxxxxx yuan

Guizhou Performing Arts Planning Media Co., Ltd.

Guizhou Performing Arts Planning Media Co., Ltd.

1. Professional performances: large-scale concerts, literary evenings, TV variety shows production

2. Various business performances: company evenings, conference performances, New Year networking events

3. Press conferences, fashion shows, product launches and business promotion highlights

4. Various conference services, exhibitions

5. Ceremonial celebrations: opening ceremony, anniversary celebration, ground-breaking ceremony, ribbon-cutting ceremony, ribbon-cutting ceremony, etc.


Part 5: Real estate opening plan

In order to establish a good brand image of the company, accumulate and collect customer resources, attract popular information to convey the selling point of the project, and achieve rapid sales, most real estate developers must hold various forms of real estate promotion activities. So what are the methods for real estate developers to plan activities? What are the advantages and disadvantages of each?

1. Inviting stars to participate, or holding concerts for stars: This is a very common form, “simple violence”, using the star's powerful winter powder group and super high popularity to get a lot of media exposure and numerous fans. Participation. Thereby achieving a very good and very strong publicity effect and volume. However, it may have relatively high capital expenditures, time-limited restrictions, and extreme dependence on the star's schedule time to hold events.

2. Hold various live performances: such as lion dance, sketch, cross talk, song and dance and other entertainment programs. To achieve the purpose of propaganda in the form of joy and joy. This method is more popular and universal. The intensity of attracting attention is not great, lack of certain innovation, and the publicity effect is not obvious.

3. Hold relevant exhibitions: hold various furniture exhibitions, auto shows, etc. at the same time as the real estate promotion activities. This method is highly relevant, buy a house to buy a car to buy furniture, and save time and effort for buyers. But what is the difference between the propaganda effect of this method and the form of direct introduction of real estate?

4. The use of fashion show and other ways of "beauty marketing": this way can attract eyeballs, fashion atmosphere, trend, publicity effect is also good. The shortcoming of this method is that the propaganda effect is not obvious, and the participating people have certain limitations. After all, fashion is often in the hands of a few people.

5. Make use of festivals to make a fuss: For example, “Love Christmas Carnival” Plan your activities through festivals to achieve the propaganda effect very warmly and full of festive atmosphere. At the same time, it is similar to the first one, and it is more restrictive by time. After all, the festival worthy of use is several times a year. There are also relatively few participants, and everyone is busy with other activities during the holidays.

6. Organize various competitions: basketball, football, roller skating, calligraphy and painting, photography, rock climbing and other competitions, reflecting rich community activities in the process of competition, this method is very experiential, high participation, capital The cost is relatively low, the shortcoming is that the publicity effect is not obvious enough, and the media exposure is not enough.

7. Reception, party, fireworks show, etc.: to achieve the propaganda effect in a relaxed, unconstrained harmonious atmosphere, targeted, easy to complete the transaction due to the planning of this method leads to a limited number of participants. Because it is targeted, the coverage is slightly lower.

8. There are many popular dinosaur exhibitions for the exhibition. This method is used by many real estate businesses because it has more advantages. It has the characteristics of playground, zoo, museum, etc. It has high science, knowledge and fun; the target group is large, and it can carry children to watch the side of the house; the influence range is wide and the interaction is strong, you can take pictures. Riding dinosaur mounts, dinosaur eggs, etc.; time is not limited to festivals, can be freely selected with real estate manufacturers; activities are held for a long period of time, merchants can decide the length of the cycle according to the entire real estate situation, the publicity effect is remarkable; maintenance is simple, operability is high, Just dinosaur exhibition merchants for short-term installation and demolition work. In short, it is a trend-oriented trend activity, not to mention 2019 is the Year of the Dragon.

There are several of the above, and there are more ways to introduce them in small series. In short, they can play a very good role in helping the real estate promotion activities, in order to play a good publicity. Enhance the brand image of real estate and promote the turnover of real estate sales.