Tanabata Valentine's Day Promotion Program
Part 1: Valentine's Day Valentine's Day Promotion Program
Tanabata Valentine's Day promotion theme. Restaurant Hotel Qixi Festival Promotions, Restaurant Hotel Qixi Festival Promotional Theme, Planning Plan. In addition to having a good idea, the hotel Valentine's Day promotion program must be executable and operable to better carry out Valentine's Day promotions.
Valentine's Day Valentine's Day, restaurant hotel how to do the Qixi marketing activities planning? When homogenization is repeated over and over again, who can introduce new ideas, strange ideas, who can stand out. Let's take a look at some of the previous hotel ideas.
1 Valentine glass bottle
Located in a four-star hotel in Huanshi Road, Guangzhou, last year on Valentine's Day, a theme event called "Lover Glass Bottle" was held: the hotel provides colored glass bottles, and lovers write love honey on paper and then stuff it into the bottle. In the middle, tie it with a ribbon and give it to the other party. It is reported that such marketing activities cost less, but the effect is very good.
2 fragrant flowers to send beauty
This year, the hotel held the "Flower World Theme Lovers Night" decorated with rose flowers. The venue is decorated with more than 300 roses and other decorations to create a romantic and intimate dining environment. At that time, some singers will perform at the table to sing affectionate music for the couple, while the sax playing and guitar singing are also intoxicating. Men can pick roses and give them to lovers when they are on or off. The imprint of love, keep the bottom of my heart.
3 black and white dress dinner
In Beijing, there was a black and white dress dinner hosted by the hotel. The men who participated in the dress were required to wear a tuxedo evening dress. The ladies were either white or black, and the chamber orchestra accompanied the soft music. Guests can have a buffet or dance at the table. With expert analysis, such a theme banquet is not necessarily the best, but it is always stronger than a single catering promotion.
In addition to having a good idea, the hotel Valentine's Day promotion program must be executable and operable to better carry out Valentine's Day promotions.
Part 2: Valentine's Day Valentine's Day Promotion Program
Tanabata Valentine's Day Promotional Plan Planning 1: Yi Life Food Restaurant, the unique master's unique food collection can be romantic and happy
There is no city 喧嚣, a small restaurant full of rich and warm and romantic atmosphere - Yi Life Food Restaurant is located in Sanlitun, Chaoyang District. Apart from the romantic atmosphere, Italian and French classic cuisine also has an open kitchen that makes her heart, so that lovers can’t help The beautiful family life is full of infinity, and the dining table carefully decorated with red roses and crystal candlesticks is perfect for the romantic and warm atmosphere of Valentine's Day.
On Valentine's Day, the “Yi Life” kitchen prepares for lovers a four-flavored set menu from appetizers to desserts. The heart of the salmon tower blends the sweetness and crispness of the fruits and vegetables with the freshness of the Norwegian salted salmon. The two overlapping hearts symbolize the heart and never separate. The sweet potato ginger soup expresses the simplicity and warmth of love and life. Just right; deep sea love - French seafood sauce squid and cuttlefish, feel love, deep and rich; strawberry cream crisp layer tower, perfect interpretation of passionate passion sweet to accompany the introverted mellow; with the gift of fine wine.
The melody of the melody pulsates the heartstring, reminding the lovers of the feelings in the heart of the first date; the comfort and warmth of the home touches the deep sense of belonging in the heart; the soft light affects the love that is in the heart of each other; The tree shadow of the lower mother-in-law adds a mysterious romance, which will become the most beautiful page in the memory of the two.
Tanabata Valentine's Day Promotion Plan 2: Dwelling Cafe, Valentine's Day Cozy Corner
When the flowers of Valentine's Day are full of the city, it is a good time for lovers to soak in the cafe. Find a warm place, sip a cup of coffee, drink a glass of red wine, and eat a piece of soft and sweet cake, how happy it is! The dwelling café outside the south wall of Weigongcun Road University of Technology can satisfy the desire of lovers. The cafe is small, but the full house is full of coffee and cake aromas, and you can't bear to leave it when you smell it. In particular, the "dwelling cake" made by the coffee shop is the "Tiramisu" of the original Qingyuan. It is the authentic taste that the owner of the coffee shop has learned from Germany. From raw materials to production methods, it will never cut off the work. If you want to taste the authentic taste of "Tiramisu", only to "dwelling". In addition, they also have a Cozy Valentine's Day package and a romantic lover cocktail for Valentine's Day. Of course, red wine, chocolate, and roses are also prepared for lovers. Whether it is a house of bright sunshine or romantic lighting at night, and faint music, bursts of rich coffee, only here, is the Cozy Corner who quietly pours love.
Tanabata Valentine's Day Promotion Plan 3: Teddy Muse, Sweet Mousse Cake
In order to welcome the arrival of Valentine's Day, the senior foreign pastry chef of the Thai Dim Cake Workshop has carefully introduced several classic Valentine's Day products, including European chocolate mousse, honey mousse and other heart-shaped cakes; the surface is carefully decorated with Swiss chocolate. The flowers made, the blossoming represents the affection of the lovers.
Hawaiian honey mousse cake ingredients, white chocolate flowers bloom on the surface of the mousse cake, telling you the sweet love between lovers. The thick honey taste in the mousse cake is like a loved one in love. Under the sweet honey is a vanilla cake, and the cake is covered with honey mousse. The unique mousse taste, in the sweetness of honey, mixed with macadamia fruit, when the macadamia chews the moment, the momentary sunny taste spreads between the cheeks and cheeks, so that you can relax.
From now until February 13th, guests who have booked the Teplica Valentine's Day cake during the Valentine's Day event will receive 2 Swiss chocolates hand-made by the chef. Give 100 copies a day, while supplies last.
Tanabata Valentine's Day Promotion Plan 4: Zuo'anyuan Cafe, the encounter between coffee and singing
A cup of coffee that has been steamed for centuries has taken us through the four seasons, and on Valentine's Day, coffee also tells stories about romance.
Located on the first floor of Block A of Zhongguancun Science and Technology Development Building, the left bank cafe on the first floor of the Zhongguancun Science and Technology Development Building has a special package of 99 yuan for two people on Valentine's Day. It includes coffee, wine and dinner. Customers who come to spend can get the discount of “Le Sheng” KTV. Voucher. Maybe you can take her/her, find a quiet city and have a pleasant festival.
Tanabata Valentine's Day Promotion Plan 5: Jinshan City, hot hot pot
“Huangxuewang” is indispensable. The thick and thick bean sprouts inside are crispy and spicy, and the taste is good. The “spicy fish” allows you to experience the taste in many pepper piles. “Tomato beef pot” is in After the opening, with the mushroom and mushroom, the beef is rotten and the entrance is instant; the key to the "Overlord Beancurd" is the seasoning of the crispy peanuts and the shallots and peppers... a traditional dish of "Jinshancheng" Listening to appetite. However, on this special day, I still insist on choosing "hot pot".
And the people you love, surrounded by hot pots, or green vegetables, or meat, sizzling hot and delicious, continue to love.
From February 10th to March 9th, Jinshan City Wangjing Aimu Building launched the “Eating 200 to 100” event.
Tanabata Valentine's Day Promotion Plan 6: Lushan Xiushui Hometown Goose, Guizhou Style Beauty
If your love of Guizhou is unique, then this Valentine's Day will simply taste a rich and exotic speciality and spend a sour and spicy night.
The Guizhou cuisine, of course, the first is the lo mei geese, goose head, goose wings, goose's paw, goose neck, goose legs, diners who love the lo mei tastes, eat the unique spicy taste, "黔Shan Xiu Shui uses more than 5 pounds of selected domesticated geese. After authentic dishes from Guizhou Gao Chuan, the taste is authentic. Most of the diners come here. The hot pot at the bottom of the sour soup pot from the most authentic source of "sour soup" is the second must-have dish. Here, whether it is sour soup, sour soup or sour noodle soup, the sour soup used is one of Kaili. The raw juice produced by the Miao people's settlement in Danzhai is made by local people using wild tomatoes and unique methods. The taste is not comparable to that of his place. Want to please a girlfriend, of course, to take care of her taste, mountain eggplant, Guiyang silk doll, pineapple rice and so on.
On the occasion of Valentine's Day, the restaurant has prepared a holiday menu for couples. The waiters dressed in Guizhou costumes will also send Valentine's Day gifts with local characteristics to make your Valentine's Day full of love. Guizhou style.
Tanabata Valentine's Day Promotion Plan 7: The Spring of Yunling, the early spring of flowers, the wind of the flowers everywhere, but no one can compare with the edible flowers in the four seasons of the flower city of Kunming, the spring is the mountain flower is The gift of nature to the people of Yunnan.
The Kunming Spring Restaurant Group from Yunnan has a speciality for flowers. After many years of practice, Yunnan folk edible wild mountain flowers are screened one by one, and dozens of varieties with good export sense and therapeutic health care are brought to Beijing. In its subordinate Yunling Spring Restaurant, you can taste the tempting “mountain flower banquet” from February to April, peony peony abalone, rose aloe vera, gorse cloud legs, astringent bitter flower Spicy and spicy avocado flowers... At the same time, there are dozens of wild mountain vegetables that are popular among Yunnan folks. The seasons of winter and spring alternately combine the effects of clearing fire to dryness and detoxification and rejuvenation.
On February 14th, the restaurant specially launched a flower package for couples, using Yunnan flowers, seasonal wild mountain flowers, Sanqihuatian pot, cold mountain flower fight, gorse, cloud-baked eggs, rose fried banana, large Huang Ju crosses the bridge rice noodle, etc., accompanied by the Yunnan soft red wine with excellent color and taste, and then wearing the Yunnan Xianghe bag presented by "Spring of Yunling", you will definitely feel that this Valentine's Day is the most memorable.
Tanabata Valentine's Day Promotion Plan 8: Baguofu, a unique Chinese-style lover's dinner
Valentine's Day can be as romantic as a Chinese meal. For example, the Baguofu Hotel, which operates Sichuan and Cantonese cuisine in Fengtai District, creates a romantic and warm atmosphere for lovers. The smart chefs also offer a unique Valentine's meal and a warm hot pot. It is very Valentine's atmosphere and mood.
The chef of the restaurant spends a lot of time with the ingredients, and innovates more than ten kinds of dishes suitable for lovers to enjoy together. For example, the “Red Pink Beauty” selects the finest crab yellow and duck egg yolk for careful processing, which is vivid and meaningful, meaning the beauty; "Selected" corn, lily, papaya cooking, deep meaning, beauty and beauty; "a deep love" is to cut the Wuchang fish into a block, first marinated and then burned, the substrate pad celery, The fish pieces are spliced into a net shape, the taste is fresh and tender, and the sauce is rich; the "lover's soup" is really tender and watery, affectionate, with special lily, silver ear simmering, when the pot is sprinkled with fresh flowers, the fragrance is fragrant, Deep love. There is also a "flying in the wings" is a must-have for lovers. This dish uses two pigeons, which are marinated and fried, and crispy and tender. On Valentine's Day and March 8th, the ladies who go to the "Baoguofu" lover's meal will receive a gift.
Tanabata Valentine's Day Promotion Plan 9: Wen Xin Xin Ju, limited edition, Mei Jing Mei Le delicious
Located on the west side of the modern city, the Wenyu Xinju Restaurant, which enjoys the reputation of pure tea, has a romantic and personalized dining environment, classical furniture, blue slate floor, summer gauze curtain, bright and soft cotton sofa, and sparse Orderly seating, the restaurant shows the exquisite atmosphere of the hostess.
On the evening of Valentine's Day on February 14th, in this quiet and romantic restaurant, the elegant and harmonious dishes and the violinist's elegant and harmonious notes will be the lover of the Valentine's Day candlelight dinner. The temple and the warmth of the night. Couples in the enchanting candlelight, the blurred moonlight and the warm and romantic atmosphere, can taste the sweet and lover's dinner, while the long melody is stirring Under the mutual complaints, M硌缜槁 green hit? 98 yuan, a bottle of imported red wine, a red rose. Especially worth mentioning, in order to create a romantic atmosphere, warm and quiet special atmosphere, Wen Wenxin There are only 20 pairs of seats in the restaurant. Please invite new and old guests to book in advance.
Tanabata Valentine's Day Promotion Plan 10: Space·Montage, get a diving license
At the Jindian Garden Community, No. 9 Wenhuiyuan North Road, Haidian District, Beijing, there is a diving-based fitness club, Space·Montage Diving Club. It is the only professional indoor diving club in China that has been built by Jindian Group. It provides a good training base for your overseas diving.
Here, you can wear professional diving equipment and dive in a 7-meter deep diving pool under the guidance of a professional instructor. Through training, you can also get CMAS and PADI diving certificates here, and dive into any open sea in the world to make a free swimming fish.
In addition to diving, you can also experience the 500 square meter oversized gym, spacious swimming pool, billiard room, chess room, internet cafe, library and more.
Take a diving license and dance to the fish in the depths of the ocean! During Valentine's Day, the club offers the following special offers:
Fitness double package, special price 6999 yuan: other facilities except diving facilities can be used during club business hours. Fitness members can use the swimming pool, sauna, shower, fitness equipment, aerobics room, library, internet cafe for free, and the rest of the facilities are charged at the member price.
Diving double package, special price of 9999 yuan: all the club facilities, including the diving pool, can be used during the club's business hours. Diving members can use the diving pool, swimming pool, sauna, shower, fitness equipment, aerobics room, library, internet cafe free of charge for unlimited time. The rest of the facilities are charged at the member price.
Tanabata Valentine's Day Promotion Plan 11: Homesick Club, romantic life all night
Gentle candlelight, flaming roses create warmth and romance; when you and your lover join hands in the nostalgic club, everything is ready for you: sweet wine, hearty couples, fragrant The thick chocolate, or the fascinating "Blue Demon Ji" cocktail, you will be surrounded by warmth and romance. When the roses and chocolates are brought into your hands, love has already merged and sublimated in an instant.
On that night, the nostalgic bar will be a live performance for a pair of lovers who are passionate about the lover. The exquisite and sumptuous couples package 298 yuan / two 垼 enjoy the package, the imported roses, Belgian chocolates and couples have a drink, and tickets are free on the night.
Homesickness has created a warm night for you to talk about love, let roses and chocolate testify for you, tell her, you love her!
Tanabata Valentine's Day Promotion Plan 12: Novotel Xinqiao Hotel, interpretation of French style
Romantic Valentine's Day is finally here. With its attractive charm, it has slowly penetrated into the hearts of countless young people. More and more couples choose this day to pass on the message of love to their loved ones.
On this important day, the Novotel Beijing Xinqiao Hotel, managed by Accor Group of France, brought the French executive chef Jean Mark, who came from afar, to prepare a passionate chocolate for the lovers of the world, warm candlelight. Flaming roses, of course, love Valentine's Day dinner: cafe buffet, 498 yuan net price for each couple; Kai Tao Law Restaurant and Jiali Gallery Bar Valentine's Day Package, each couple 528 yuan; Penglai Pavilion Chinese Restaurant Each couple has a net price of 399 yuan.
In addition to being able to enjoy the sumptuous delicacies, lovers can let the consciousness slowly spread in the taste of champagne. In the music played by the live band, let the luminous cup reflect their own smile. On this night, the leisurely pleasure is slowly spread out, and full of romantic feelings.
All guests who book this Valentine's Day dinner at the Novotel Xinqiao Hotel will receive a complimentary gift.
Tanabata Valentine's Day Promotion Plan 13: Yuyang Hotel, Riverside Show, Perfect Lover Night
On February 14th, the heart of the heart, the beautiful woman, lingering. The Yuyang Hotel in the eastern part of Beijing offers a perfect choice for lovers to seduce and immerse themselves in the warmth of their lover, so that you can enjoy a perfect lover night here.
The Yuyang Hotel is located on the banks of the Liangma River. The three Chinese and Western restaurants are located on the riverside. In the early spring of February, Valentine's Day, a couple's candlelight dinner is offered, and for 298 yuan, you can enjoy the "seafood package" or "luxury sirloin set meal". In addition to the package, it also includes a cup of roses, cakes and red wine. In front of the reclining window, the riverside show shadows swaying outside the window, the whispers of the lover under the candle and the melodious piano playing silently are immersed in a romantic and beautiful atmosphere. After a candlelit dinner at the restaurant, Yuyang Hotel will give the couple a surprise: at the unexpected low price of 99 yuan, stay in the hotel's carefully prepared warm couple room.
On this beautiful day, the company without flowers and wine will be eclipsed. If you bring a couple to stay in Yuyang on Valentine's Day, you will also receive a deep blessing from the hotel for flowers and wines. Yang spent a romantic night in the early spring and became a beautiful memory of life.
Tanabata Valentine's Day Promotion Plan 14: Taihe Palace, romantic Southeast Asian style
Located in the Taihe Palace restaurant near Seth, it serves authentic Thai food and fine Vietnamese snacks. The restaurant's environment is dominated by soft purple tones, elegant and comfortable, and the service lady in local costumes is thoughtful. Passionate, favored by many diners who love Southeast Asian cuisine.
This Valentine's Day couple chose a meal of Southeast Asian cuisine, and the Thai Palace has launched a series of romantic surprises for lovers. On Valentine's Day, I will eat at the restaurant. I will not only receive a gift, but also a selection of two romantic couples in Thai and Vietnamese styles. The price starts from 298 yuan, and the couple who book in advance also have a sweet red. The feeling of being in the palace, and the exotic taste in the mouth, really kills two birds with one stone. This season's zero point consumption is over 300 yuan, and the restaurant also offers a discount bargain for the Taihegong dry red bottle.
Tanabata Valentine's Day Promotion Plan 15: Hong Kong and Macau Center, feel the romantic feeling
The romantic feeling can only be experienced, with your favorite, share a romantic dinner in the Swiss coffee shop, and spend an unforgettable Valentine's Day.
The romantic Valentine's Day dinner on February 14th includes: buffet dinner, a glass of sparkling wine, a rose for "her", live piano performance, photo taking, Valentine's lucky draw prize. The romantic Valentine's Day dinner at the Swiss Café is only RMB 228 plus 15% service charge per person.
Tanabata Valentine's Day Promotion Plan 16: Little Peter, enjoy this moment
Under the beautiful piano accompaniment, taste the delicious Western cuisine, crystal clear crystal wine glass sparkling red light intertwined with roses and wine, this is not a movie, February 14th in the small Peter casual western restaurant.
Authentic French cuisine is perfect for today, fresh foie gras salad, fragrant creamy squid soup, grilled T-bone or vanilla-roasted seabass, and sweet cakes, plus imported red wine for free drinks, guaranteed You and your lover are romantic.
Tanabata Valentine's Day Promotion Plan 17: Kerry Center Hotel, choose a romantic way
Valentine's Day, romantic and warm, full of sweetness and tenderness. This special day is of course to be celebrated in a special place with a special meal.
Whether it's the seafood buffet dinner at Coffee Garden, or the traditional Chinese cuisine at Haitiange Chinese Restaurant, or the passionate interpretation of the fashion-forward live band, it will bring him the most memorable experience.
Each pair of couples received a gift carefully prepared by the Kerry Centre Hotel and participated in the live lucky draw. If you win the grand prize, you can also stay in the hotel's deluxe room including the second day of delicious Kerry breakfast, and finally the hotel car to send you home, it is intimate.
Tanabata Valentine's Day Promotion Plan 18: Xiao Wangfu, step on the rose petal road, board the luxury heart train
I want to give her the most special day a most memorable Valentine's Day - please come to Sanlitun Xiaowangfu Private Restaurant on February 14th.
"Xiaowangfu" has the only exquisite train box in Beijing. On Valentine's Day, the restaurant carefully arranged a "heart-moving express train" with relatively independent space for ten lovers. After the couple enter the box belonging to you, it is like In a spacious and comfortable train, always head to a romantic duo world of your dreams...
On the stage surrounded by roses outside the box, the big screen is also showing a romantic background for the couple, full of the romantic ocean of candlelight and roses. The wonderful lover's package presents the taste of Western food and the fusion of Chinese and Western cuisines. The "head" made of sweet, sour, bitter and salty flavors gives you a glimpse of the five flavors of life; a black pepper onion duck liver with Chinese style The ingenious cooking techniques are comparable to the traditional Chinese classics; the homemade traditional Chinese dessert “Dongsha Sweet Cut Cake” is made with red bean paste, red dates and Beijing cake slices, and the white rice cake compartment is sandwiched with cool silk and sweet. In addition to the taste, it is more to be sweet and sticky; the good green fruit plate and high-quality ice cream and other complementary foods are also showing the heart and taste of this meal.
On Valentine's Day, lovers book a couple's package, and also offer Italian champagne, red wine and roses, 228 yuan for each couple, "heart-moving express train" fare 30 yuan per person.
Part 3: Valentine's Day Valentine's Day Promotion Program
The main consumer groups during Valentine's Day are unmarried youths aged 20-25, accounting for 52%, followed by married couples aged 25-35, and older consumers over 50 years old also account for nearly 5%;
The number of purchases of flowers by consumers is mainly 1, 3, 9, 10, 11 and so on, accounting for about 75%;
Other flower sellers in the city have basically no major promotions during Valentine's Day. Even if there are only promotion channels for retail flower shops, more flower sellers and flower shops adopt natural sales and practitioners' marketing concepts. Relatively backward.
Although the places frequented by young people in the city, such as Di Bar, cinemas, etc., also engage in activities every year, they are nothing more than lucky draws, price cuts, etc. The content is monotonous, there is no new idea, and the activities are weak, not in place, and the results are not good.
In addition, among the respondents, 57% of consumers believe that roses and chocolates are not new every year. They can't keep the romance and warmth of Valentine's Day for a long time. I hope that in addition to giving roses and chocolates, I can give other more fashionable and more fashionable gifts. Gifts with a reserved value.
Obviously, the needs of consumers mean huge business opportunities.
Targeted market
A-type consumer groups: unmarried youths aged 20-25, such consumers are the main force of Valentine's Day rose consumption. They are passionate, advocating romance, fashion, fantasizing, and being able to accept new things quickly. It is a fashion class that seeks newness and change will never get bored.
Class b consumer group: Consumer groups over 50 years old. Although such people are not as accepting new things as young people, due to the influence of the Valentine's Day atmosphere each year, they have already accounted for 5% of the entire flower consumption group. The fashion mentality is gradually becoming a group that is easy to be "educated." If its children can help and media advertising is stimulated, such consumer groups may become a "competent stock", which has great potential for appreciation and is also a concern. Social phenomenon.
Consumers in category c: Consumer groups aged 25-35. Some of these groups are in the initial and rising stages of their careers, while others have achieved success because of their personality, age, preferences, income, environment, habits, values, etc. The reason is that this group is the most complicated, the most unfavorable to the subdivision, and it is not conducive to targeted marketing, but she will be an "ambulance" that affects the b-class consumer group, and can not give up, but not as a focus.
Target market positioning strategy
"Catch the middle with both ends." That is to say, through the key appeals of a-type consumer groups and b-category consumption, the active participation of c-type consumer groups is promoted. The a-category consumer group has the strongest consumption consciousness and the greatest demand, is the main target market, and is also the main target of advertising. Although the demand for b-type consumer groups is small,
If the desire to buy is stimulated, it is also a big market, and its social impact will be very beneficial to the company's brand building.
Promotion strategy
Product Strategy: Rose is already a regular gift for Valentine's Day, but now young people are not only satisfied with giving roses. Rose represents love, which represents romance, but because of its physical attributes, it can only be kept for a few days, and sincere love needs eternal and perseverance. Obviously, only a few days or even a day of roses can not carry this layer of information, chocolate more No. Valentine's Day is only one day a year, and greedy modern people need to be Valentine's Day every day. Therefore, consumers need a gift that can carry eternal love and represent persistent information. This kind of gift needs fashion and needs innovation. Jewelry is a good carrier, but its expensive price of several thousand yuan and tens of thousands of yuan can only make the young man who is in a tight position sigh. What should this carrier be like?
We have found that a hand-made fabric that represents the profound cultural connotations of the Chinese nation and has a long history is now popular: the Chinese knot. Its deep red and diverse changes represent wealth, auspiciousness, and joy, and it is suitable for long-term preservation, and is widely popular among young people. It should be the ideal carrier for us to find. At the same time, due to the homonym of "knot" and "section", it also found a clever entry point for the combination of Chinese knot and Valentine's Day. Obviously, this gift for Valentine's Day is called "lover knot". She is different from the Chinese knot sold in the market. We have given her a new meaning: "'Lover's knot is Valentine's Day, every day is Valentine's Day", which shows the persistence of love and long-term. And "lover knot" itself is a good selling point.
So, we quickly contacted a hand-made factory and developed a series of "lover's knot" gifts, including "edge knots", "blessing knots", "concentric knots", "hands knots", etc., and each " The Valentine's Day is equipped with a stylish, high-grade packaging box, a low-end, simple image of the Chinese knot. However, due to its lack of technicality, it is easy to be imitated. Therefore, before the event, we adopted strict protection measures to prevent the outflow of concepts and products.
In the combination of the number of roses sold, we have introduced a number of combinations and given a certain connotation for each combination. E.g:
1 rose: one heart and one mind;
3 roses: I love you articles;
9 roses: a long and long story;
11 roses: a lifetime;
21 roses: love you articles;
27 roses: love your wife;
......
Although the above meanings have already existed, but few companies have worked hard on this, and promoted, and in the romantic days to launch such a romantic digital combination, the couple will be infected by the deep love, unforgettable. And we have designed each combination.
A new, stylish greeting card with a note on the card. The launch of this event has made many people deeply impressed the profound meaning represented by the rose, greatly stimulating the enthusiasm of consumers to buy. Some consumers even called on each of the numbers on February 14th. The effect can be imagined.
Tanabata Valentine's Day promotion theme. Restaurant Hotel Qixi Festival Promotions, Restaurant Hotel Qixi Festival Promotional Theme, Planning Plan. In addition to having a good idea, the hotel Valentine's Day promotion program must be executable and operable to better carry out Valentine's Day promotions.
Valentine's Day Valentine's Day, restaurant hotel how to do the Qixi marketing activities planning? When homogenization is repeated over and over again, who can introduce new ideas, strange ideas, who can stand out. Let's take a look at some of the previous hotel ideas.
1 Valentine glass bottle
Located in a four-star hotel in Huanshi Road, Guangzhou, last year on Valentine's Day, a theme event called "Lover Glass Bottle" was held: the hotel provides colored glass bottles, and lovers write love honey on paper and then stuff it into the bottle. In the middle, tie it with a ribbon and give it to the other party. It is reported that such marketing activities cost less, but the effect is very good.
2 fragrant flowers to send beauty
This year, the hotel held the "Flower World Theme Lovers Night" decorated with rose flowers. The venue is decorated with more than 300 roses and other decorations to create a romantic and intimate dining environment. At that time, some singers will perform at the table to sing affectionate music for the couple, while the sax playing and guitar singing are also intoxicating. Men can pick roses and give them to lovers when they are on or off. The imprint of love, keep the bottom of my heart.
3 black and white dress dinner
In Beijing, there was a black and white dress dinner hosted by the hotel. The men who participated in the dress were required to wear a tuxedo evening dress. The ladies were either white or black, and the chamber orchestra accompanied the soft music. Guests can have a buffet or dance at the table. With expert analysis, such a theme banquet is not necessarily the best, but it is always stronger than a single catering promotion.
In addition to having a good idea, the hotel Valentine's Day promotion program must be executable and operable to better carry out Valentine's Day promotions.
Part 2: Valentine's Day Valentine's Day Promotion Program
Tanabata Valentine's Day Promotional Plan Planning 1: Yi Life Food Restaurant, the unique master's unique food collection can be romantic and happy
There is no city 喧嚣, a small restaurant full of rich and warm and romantic atmosphere - Yi Life Food Restaurant is located in Sanlitun, Chaoyang District. Apart from the romantic atmosphere, Italian and French classic cuisine also has an open kitchen that makes her heart, so that lovers can’t help The beautiful family life is full of infinity, and the dining table carefully decorated with red roses and crystal candlesticks is perfect for the romantic and warm atmosphere of Valentine's Day.
On Valentine's Day, the “Yi Life” kitchen prepares for lovers a four-flavored set menu from appetizers to desserts. The heart of the salmon tower blends the sweetness and crispness of the fruits and vegetables with the freshness of the Norwegian salted salmon. The two overlapping hearts symbolize the heart and never separate. The sweet potato ginger soup expresses the simplicity and warmth of love and life. Just right; deep sea love - French seafood sauce squid and cuttlefish, feel love, deep and rich; strawberry cream crisp layer tower, perfect interpretation of passionate passion sweet to accompany the introverted mellow; with the gift of fine wine.
The melody of the melody pulsates the heartstring, reminding the lovers of the feelings in the heart of the first date; the comfort and warmth of the home touches the deep sense of belonging in the heart; the soft light affects the love that is in the heart of each other; The tree shadow of the lower mother-in-law adds a mysterious romance, which will become the most beautiful page in the memory of the two.
Tanabata Valentine's Day Promotion Plan 2: Dwelling Cafe, Valentine's Day Cozy Corner
When the flowers of Valentine's Day are full of the city, it is a good time for lovers to soak in the cafe. Find a warm place, sip a cup of coffee, drink a glass of red wine, and eat a piece of soft and sweet cake, how happy it is! The dwelling café outside the south wall of Weigongcun Road University of Technology can satisfy the desire of lovers. The cafe is small, but the full house is full of coffee and cake aromas, and you can't bear to leave it when you smell it. In particular, the "dwelling cake" made by the coffee shop is the "Tiramisu" of the original Qingyuan. It is the authentic taste that the owner of the coffee shop has learned from Germany. From raw materials to production methods, it will never cut off the work. If you want to taste the authentic taste of "Tiramisu", only to "dwelling". In addition, they also have a Cozy Valentine's Day package and a romantic lover cocktail for Valentine's Day. Of course, red wine, chocolate, and roses are also prepared for lovers. Whether it is a house of bright sunshine or romantic lighting at night, and faint music, bursts of rich coffee, only here, is the Cozy Corner who quietly pours love.
Tanabata Valentine's Day Promotion Plan 3: Teddy Muse, Sweet Mousse Cake
In order to welcome the arrival of Valentine's Day, the senior foreign pastry chef of the Thai Dim Cake Workshop has carefully introduced several classic Valentine's Day products, including European chocolate mousse, honey mousse and other heart-shaped cakes; the surface is carefully decorated with Swiss chocolate. The flowers made, the blossoming represents the affection of the lovers.
Hawaiian honey mousse cake ingredients, white chocolate flowers bloom on the surface of the mousse cake, telling you the sweet love between lovers. The thick honey taste in the mousse cake is like a loved one in love. Under the sweet honey is a vanilla cake, and the cake is covered with honey mousse. The unique mousse taste, in the sweetness of honey, mixed with macadamia fruit, when the macadamia chews the moment, the momentary sunny taste spreads between the cheeks and cheeks, so that you can relax.
From now until February 13th, guests who have booked the Teplica Valentine's Day cake during the Valentine's Day event will receive 2 Swiss chocolates hand-made by the chef. Give 100 copies a day, while supplies last.
Tanabata Valentine's Day Promotion Plan 4: Zuo'anyuan Cafe, the encounter between coffee and singing
A cup of coffee that has been steamed for centuries has taken us through the four seasons, and on Valentine's Day, coffee also tells stories about romance.
Located on the first floor of Block A of Zhongguancun Science and Technology Development Building, the left bank cafe on the first floor of the Zhongguancun Science and Technology Development Building has a special package of 99 yuan for two people on Valentine's Day. It includes coffee, wine and dinner. Customers who come to spend can get the discount of “Le Sheng” KTV. Voucher. Maybe you can take her/her, find a quiet city and have a pleasant festival.
Tanabata Valentine's Day Promotion Plan 5: Jinshan City, hot hot pot
“Huangxuewang” is indispensable. The thick and thick bean sprouts inside are crispy and spicy, and the taste is good. The “spicy fish” allows you to experience the taste in many pepper piles. “Tomato beef pot” is in After the opening, with the mushroom and mushroom, the beef is rotten and the entrance is instant; the key to the "Overlord Beancurd" is the seasoning of the crispy peanuts and the shallots and peppers... a traditional dish of "Jinshancheng" Listening to appetite. However, on this special day, I still insist on choosing "hot pot".
And the people you love, surrounded by hot pots, or green vegetables, or meat, sizzling hot and delicious, continue to love.
From February 10th to March 9th, Jinshan City Wangjing Aimu Building launched the “Eating 200 to 100” event.
Tanabata Valentine's Day Promotion Plan 6: Lushan Xiushui Hometown Goose, Guizhou Style Beauty
If your love of Guizhou is unique, then this Valentine's Day will simply taste a rich and exotic speciality and spend a sour and spicy night.
The Guizhou cuisine, of course, the first is the lo mei geese, goose head, goose wings, goose's paw, goose neck, goose legs, diners who love the lo mei tastes, eat the unique spicy taste, "黔Shan Xiu Shui uses more than 5 pounds of selected domesticated geese. After authentic dishes from Guizhou Gao Chuan, the taste is authentic. Most of the diners come here. The hot pot at the bottom of the sour soup pot from the most authentic source of "sour soup" is the second must-have dish. Here, whether it is sour soup, sour soup or sour noodle soup, the sour soup used is one of Kaili. The raw juice produced by the Miao people's settlement in Danzhai is made by local people using wild tomatoes and unique methods. The taste is not comparable to that of his place. Want to please a girlfriend, of course, to take care of her taste, mountain eggplant, Guiyang silk doll, pineapple rice and so on.
On the occasion of Valentine's Day, the restaurant has prepared a holiday menu for couples. The waiters dressed in Guizhou costumes will also send Valentine's Day gifts with local characteristics to make your Valentine's Day full of love. Guizhou style.
Tanabata Valentine's Day Promotion Plan 7: The Spring of Yunling, the early spring of flowers, the wind of the flowers everywhere, but no one can compare with the edible flowers in the four seasons of the flower city of Kunming, the spring is the mountain flower is The gift of nature to the people of Yunnan.
The Kunming Spring Restaurant Group from Yunnan has a speciality for flowers. After many years of practice, Yunnan folk edible wild mountain flowers are screened one by one, and dozens of varieties with good export sense and therapeutic health care are brought to Beijing. In its subordinate Yunling Spring Restaurant, you can taste the tempting “mountain flower banquet” from February to April, peony peony abalone, rose aloe vera, gorse cloud legs, astringent bitter flower Spicy and spicy avocado flowers... At the same time, there are dozens of wild mountain vegetables that are popular among Yunnan folks. The seasons of winter and spring alternately combine the effects of clearing fire to dryness and detoxification and rejuvenation.
On February 14th, the restaurant specially launched a flower package for couples, using Yunnan flowers, seasonal wild mountain flowers, Sanqihuatian pot, cold mountain flower fight, gorse, cloud-baked eggs, rose fried banana, large Huang Ju crosses the bridge rice noodle, etc., accompanied by the Yunnan soft red wine with excellent color and taste, and then wearing the Yunnan Xianghe bag presented by "Spring of Yunling", you will definitely feel that this Valentine's Day is the most memorable.
Tanabata Valentine's Day Promotion Plan 8: Baguofu, a unique Chinese-style lover's dinner
Valentine's Day can be as romantic as a Chinese meal. For example, the Baguofu Hotel, which operates Sichuan and Cantonese cuisine in Fengtai District, creates a romantic and warm atmosphere for lovers. The smart chefs also offer a unique Valentine's meal and a warm hot pot. It is very Valentine's atmosphere and mood.
The chef of the restaurant spends a lot of time with the ingredients, and innovates more than ten kinds of dishes suitable for lovers to enjoy together. For example, the “Red Pink Beauty” selects the finest crab yellow and duck egg yolk for careful processing, which is vivid and meaningful, meaning the beauty; "Selected" corn, lily, papaya cooking, deep meaning, beauty and beauty; "a deep love" is to cut the Wuchang fish into a block, first marinated and then burned, the substrate pad celery, The fish pieces are spliced into a net shape, the taste is fresh and tender, and the sauce is rich; the "lover's soup" is really tender and watery, affectionate, with special lily, silver ear simmering, when the pot is sprinkled with fresh flowers, the fragrance is fragrant, Deep love. There is also a "flying in the wings" is a must-have for lovers. This dish uses two pigeons, which are marinated and fried, and crispy and tender. On Valentine's Day and March 8th, the ladies who go to the "Baoguofu" lover's meal will receive a gift.
Tanabata Valentine's Day Promotion Plan 9: Wen Xin Xin Ju, limited edition, Mei Jing Mei Le delicious
Located on the west side of the modern city, the Wenyu Xinju Restaurant, which enjoys the reputation of pure tea, has a romantic and personalized dining environment, classical furniture, blue slate floor, summer gauze curtain, bright and soft cotton sofa, and sparse Orderly seating, the restaurant shows the exquisite atmosphere of the hostess.
On the evening of Valentine's Day on February 14th, in this quiet and romantic restaurant, the elegant and harmonious dishes and the violinist's elegant and harmonious notes will be the lover of the Valentine's Day candlelight dinner. The temple and the warmth of the night. Couples in the enchanting candlelight, the blurred moonlight and the warm and romantic atmosphere, can taste the sweet and lover's dinner, while the long melody is stirring Under the mutual complaints, M硌缜槁 green hit? 98 yuan, a bottle of imported red wine, a red rose. Especially worth mentioning, in order to create a romantic atmosphere, warm and quiet special atmosphere, Wen Wenxin There are only 20 pairs of seats in the restaurant. Please invite new and old guests to book in advance.
Tanabata Valentine's Day Promotion Plan 10: Space·Montage, get a diving license
At the Jindian Garden Community, No. 9 Wenhuiyuan North Road, Haidian District, Beijing, there is a diving-based fitness club, Space·Montage Diving Club. It is the only professional indoor diving club in China that has been built by Jindian Group. It provides a good training base for your overseas diving.
Here, you can wear professional diving equipment and dive in a 7-meter deep diving pool under the guidance of a professional instructor. Through training, you can also get CMAS and PADI diving certificates here, and dive into any open sea in the world to make a free swimming fish.
In addition to diving, you can also experience the 500 square meter oversized gym, spacious swimming pool, billiard room, chess room, internet cafe, library and more.
Take a diving license and dance to the fish in the depths of the ocean! During Valentine's Day, the club offers the following special offers:
Fitness double package, special price 6999 yuan: other facilities except diving facilities can be used during club business hours. Fitness members can use the swimming pool, sauna, shower, fitness equipment, aerobics room, library, internet cafe for free, and the rest of the facilities are charged at the member price.
Diving double package, special price of 9999 yuan: all the club facilities, including the diving pool, can be used during the club's business hours. Diving members can use the diving pool, swimming pool, sauna, shower, fitness equipment, aerobics room, library, internet cafe free of charge for unlimited time. The rest of the facilities are charged at the member price.
Tanabata Valentine's Day Promotion Plan 11: Homesick Club, romantic life all night
Gentle candlelight, flaming roses create warmth and romance; when you and your lover join hands in the nostalgic club, everything is ready for you: sweet wine, hearty couples, fragrant The thick chocolate, or the fascinating "Blue Demon Ji" cocktail, you will be surrounded by warmth and romance. When the roses and chocolates are brought into your hands, love has already merged and sublimated in an instant.
On that night, the nostalgic bar will be a live performance for a pair of lovers who are passionate about the lover. The exquisite and sumptuous couples package 298 yuan / two 垼 enjoy the package, the imported roses, Belgian chocolates and couples have a drink, and tickets are free on the night.
Homesickness has created a warm night for you to talk about love, let roses and chocolate testify for you, tell her, you love her!
Tanabata Valentine's Day Promotion Plan 12: Novotel Xinqiao Hotel, interpretation of French style
Romantic Valentine's Day is finally here. With its attractive charm, it has slowly penetrated into the hearts of countless young people. More and more couples choose this day to pass on the message of love to their loved ones.
On this important day, the Novotel Beijing Xinqiao Hotel, managed by Accor Group of France, brought the French executive chef Jean Mark, who came from afar, to prepare a passionate chocolate for the lovers of the world, warm candlelight. Flaming roses, of course, love Valentine's Day dinner: cafe buffet, 498 yuan net price for each couple; Kai Tao Law Restaurant and Jiali Gallery Bar Valentine's Day Package, each couple 528 yuan; Penglai Pavilion Chinese Restaurant Each couple has a net price of 399 yuan.
In addition to being able to enjoy the sumptuous delicacies, lovers can let the consciousness slowly spread in the taste of champagne. In the music played by the live band, let the luminous cup reflect their own smile. On this night, the leisurely pleasure is slowly spread out, and full of romantic feelings.
All guests who book this Valentine's Day dinner at the Novotel Xinqiao Hotel will receive a complimentary gift.
Tanabata Valentine's Day Promotion Plan 13: Yuyang Hotel, Riverside Show, Perfect Lover Night
On February 14th, the heart of the heart, the beautiful woman, lingering. The Yuyang Hotel in the eastern part of Beijing offers a perfect choice for lovers to seduce and immerse themselves in the warmth of their lover, so that you can enjoy a perfect lover night here.
The Yuyang Hotel is located on the banks of the Liangma River. The three Chinese and Western restaurants are located on the riverside. In the early spring of February, Valentine's Day, a couple's candlelight dinner is offered, and for 298 yuan, you can enjoy the "seafood package" or "luxury sirloin set meal". In addition to the package, it also includes a cup of roses, cakes and red wine. In front of the reclining window, the riverside show shadows swaying outside the window, the whispers of the lover under the candle and the melodious piano playing silently are immersed in a romantic and beautiful atmosphere. After a candlelit dinner at the restaurant, Yuyang Hotel will give the couple a surprise: at the unexpected low price of 99 yuan, stay in the hotel's carefully prepared warm couple room.
On this beautiful day, the company without flowers and wine will be eclipsed. If you bring a couple to stay in Yuyang on Valentine's Day, you will also receive a deep blessing from the hotel for flowers and wines. Yang spent a romantic night in the early spring and became a beautiful memory of life.
Tanabata Valentine's Day Promotion Plan 14: Taihe Palace, romantic Southeast Asian style
Located in the Taihe Palace restaurant near Seth, it serves authentic Thai food and fine Vietnamese snacks. The restaurant's environment is dominated by soft purple tones, elegant and comfortable, and the service lady in local costumes is thoughtful. Passionate, favored by many diners who love Southeast Asian cuisine.
This Valentine's Day couple chose a meal of Southeast Asian cuisine, and the Thai Palace has launched a series of romantic surprises for lovers. On Valentine's Day, I will eat at the restaurant. I will not only receive a gift, but also a selection of two romantic couples in Thai and Vietnamese styles. The price starts from 298 yuan, and the couple who book in advance also have a sweet red. The feeling of being in the palace, and the exotic taste in the mouth, really kills two birds with one stone. This season's zero point consumption is over 300 yuan, and the restaurant also offers a discount bargain for the Taihegong dry red bottle.
Tanabata Valentine's Day Promotion Plan 15: Hong Kong and Macau Center, feel the romantic feeling
The romantic feeling can only be experienced, with your favorite, share a romantic dinner in the Swiss coffee shop, and spend an unforgettable Valentine's Day.
The romantic Valentine's Day dinner on February 14th includes: buffet dinner, a glass of sparkling wine, a rose for "her", live piano performance, photo taking, Valentine's lucky draw prize. The romantic Valentine's Day dinner at the Swiss Café is only RMB 228 plus 15% service charge per person.
Tanabata Valentine's Day Promotion Plan 16: Little Peter, enjoy this moment
Under the beautiful piano accompaniment, taste the delicious Western cuisine, crystal clear crystal wine glass sparkling red light intertwined with roses and wine, this is not a movie, February 14th in the small Peter casual western restaurant.
Authentic French cuisine is perfect for today, fresh foie gras salad, fragrant creamy squid soup, grilled T-bone or vanilla-roasted seabass, and sweet cakes, plus imported red wine for free drinks, guaranteed You and your lover are romantic.
Tanabata Valentine's Day Promotion Plan 17: Kerry Center Hotel, choose a romantic way
Valentine's Day, romantic and warm, full of sweetness and tenderness. This special day is of course to be celebrated in a special place with a special meal.
Whether it's the seafood buffet dinner at Coffee Garden, or the traditional Chinese cuisine at Haitiange Chinese Restaurant, or the passionate interpretation of the fashion-forward live band, it will bring him the most memorable experience.
Each pair of couples received a gift carefully prepared by the Kerry Centre Hotel and participated in the live lucky draw. If you win the grand prize, you can also stay in the hotel's deluxe room including the second day of delicious Kerry breakfast, and finally the hotel car to send you home, it is intimate.
Tanabata Valentine's Day Promotion Plan 18: Xiao Wangfu, step on the rose petal road, board the luxury heart train
I want to give her the most special day a most memorable Valentine's Day - please come to Sanlitun Xiaowangfu Private Restaurant on February 14th.
"Xiaowangfu" has the only exquisite train box in Beijing. On Valentine's Day, the restaurant carefully arranged a "heart-moving express train" with relatively independent space for ten lovers. After the couple enter the box belonging to you, it is like In a spacious and comfortable train, always head to a romantic duo world of your dreams...
On the stage surrounded by roses outside the box, the big screen is also showing a romantic background for the couple, full of the romantic ocean of candlelight and roses. The wonderful lover's package presents the taste of Western food and the fusion of Chinese and Western cuisines. The "head" made of sweet, sour, bitter and salty flavors gives you a glimpse of the five flavors of life; a black pepper onion duck liver with Chinese style The ingenious cooking techniques are comparable to the traditional Chinese classics; the homemade traditional Chinese dessert “Dongsha Sweet Cut Cake” is made with red bean paste, red dates and Beijing cake slices, and the white rice cake compartment is sandwiched with cool silk and sweet. In addition to the taste, it is more to be sweet and sticky; the good green fruit plate and high-quality ice cream and other complementary foods are also showing the heart and taste of this meal.
On Valentine's Day, lovers book a couple's package, and also offer Italian champagne, red wine and roses, 228 yuan for each couple, "heart-moving express train" fare 30 yuan per person.
Part 3: Valentine's Day Valentine's Day Promotion Program
The main consumer groups during Valentine's Day are unmarried youths aged 20-25, accounting for 52%, followed by married couples aged 25-35, and older consumers over 50 years old also account for nearly 5%;
The number of purchases of flowers by consumers is mainly 1, 3, 9, 10, 11 and so on, accounting for about 75%;
Other flower sellers in the city have basically no major promotions during Valentine's Day. Even if there are only promotion channels for retail flower shops, more flower sellers and flower shops adopt natural sales and practitioners' marketing concepts. Relatively backward.
Although the places frequented by young people in the city, such as Di Bar, cinemas, etc., also engage in activities every year, they are nothing more than lucky draws, price cuts, etc. The content is monotonous, there is no new idea, and the activities are weak, not in place, and the results are not good.
In addition, among the respondents, 57% of consumers believe that roses and chocolates are not new every year. They can't keep the romance and warmth of Valentine's Day for a long time. I hope that in addition to giving roses and chocolates, I can give other more fashionable and more fashionable gifts. Gifts with a reserved value.
Obviously, the needs of consumers mean huge business opportunities.
Targeted market
A-type consumer groups: unmarried youths aged 20-25, such consumers are the main force of Valentine's Day rose consumption. They are passionate, advocating romance, fashion, fantasizing, and being able to accept new things quickly. It is a fashion class that seeks newness and change will never get bored.
Class b consumer group: Consumer groups over 50 years old. Although such people are not as accepting new things as young people, due to the influence of the Valentine's Day atmosphere each year, they have already accounted for 5% of the entire flower consumption group. The fashion mentality is gradually becoming a group that is easy to be "educated." If its children can help and media advertising is stimulated, such consumer groups may become a "competent stock", which has great potential for appreciation and is also a concern. Social phenomenon.
Consumers in category c: Consumer groups aged 25-35. Some of these groups are in the initial and rising stages of their careers, while others have achieved success because of their personality, age, preferences, income, environment, habits, values, etc. The reason is that this group is the most complicated, the most unfavorable to the subdivision, and it is not conducive to targeted marketing, but she will be an "ambulance" that affects the b-class consumer group, and can not give up, but not as a focus.
Target market positioning strategy
"Catch the middle with both ends." That is to say, through the key appeals of a-type consumer groups and b-category consumption, the active participation of c-type consumer groups is promoted. The a-category consumer group has the strongest consumption consciousness and the greatest demand, is the main target market, and is also the main target of advertising. Although the demand for b-type consumer groups is small,
If the desire to buy is stimulated, it is also a big market, and its social impact will be very beneficial to the company's brand building.
Promotion strategy
Product Strategy: Rose is already a regular gift for Valentine's Day, but now young people are not only satisfied with giving roses. Rose represents love, which represents romance, but because of its physical attributes, it can only be kept for a few days, and sincere love needs eternal and perseverance. Obviously, only a few days or even a day of roses can not carry this layer of information, chocolate more No. Valentine's Day is only one day a year, and greedy modern people need to be Valentine's Day every day. Therefore, consumers need a gift that can carry eternal love and represent persistent information. This kind of gift needs fashion and needs innovation. Jewelry is a good carrier, but its expensive price of several thousand yuan and tens of thousands of yuan can only make the young man who is in a tight position sigh. What should this carrier be like?
We have found that a hand-made fabric that represents the profound cultural connotations of the Chinese nation and has a long history is now popular: the Chinese knot. Its deep red and diverse changes represent wealth, auspiciousness, and joy, and it is suitable for long-term preservation, and is widely popular among young people. It should be the ideal carrier for us to find. At the same time, due to the homonym of "knot" and "section", it also found a clever entry point for the combination of Chinese knot and Valentine's Day. Obviously, this gift for Valentine's Day is called "lover knot". She is different from the Chinese knot sold in the market. We have given her a new meaning: "'Lover's knot is Valentine's Day, every day is Valentine's Day", which shows the persistence of love and long-term. And "lover knot" itself is a good selling point.
So, we quickly contacted a hand-made factory and developed a series of "lover's knot" gifts, including "edge knots", "blessing knots", "concentric knots", "hands knots", etc., and each " The Valentine's Day is equipped with a stylish, high-grade packaging box, a low-end, simple image of the Chinese knot. However, due to its lack of technicality, it is easy to be imitated. Therefore, before the event, we adopted strict protection measures to prevent the outflow of concepts and products.
In the combination of the number of roses sold, we have introduced a number of combinations and given a certain connotation for each combination. E.g:
1 rose: one heart and one mind;
3 roses: I love you articles;
9 roses: a long and long story;
11 roses: a lifetime;
21 roses: love you articles;
27 roses: love your wife;
......
Although the above meanings have already existed, but few companies have worked hard on this, and promoted, and in the romantic days to launch such a romantic digital combination, the couple will be infected by the deep love, unforgettable. And we have designed each combination.
A new, stylish greeting card with a note on the card. The launch of this event has made many people deeply impressed the profound meaning represented by the rose, greatly stimulating the enthusiasm of consumers to buy. Some consumers even called on each of the numbers on February 14th. The effect can be imagined.
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