Corporate promotion work plan

Part 1: Corporate promotion work plan

In order to unify the thinking, improve the quality of employees, enhance cohesiveness, shape the company's good image, better do a good job in corporate propaganda under the new situation, promote corporate culture, and develop this plan.

First, the guiding ideology

Adhere to the Party's line, principles and policies, focus on economic construction, focus on strengthening corporate cohesion, highlighting the cultivation of corporate spirit, rallying people's hearts, inspiring fighting spirit, and making the company's development drums and calls a starting point and a stoppage for work, and playing a good role in public opinion. The role of the position to promote corporate culture.

Second, the focus of publicity

1. The company's major business decisions, development plans, work initiatives, new regulations, new policies, etc.;

2. Party's principles and policies, national laws and regulations;

3. Advanced deeds, typical reports, work innovation, work experience;

4. The dynamics of employee thinking;

5. Weak links in the management of the company, existing problems;

6, corporate culture propaganda.

Third, specific measures

1. Correct understanding, publicity work and economic work are equally important.

Propaganda work is a way of educating and motivating employees, and it is an indispensable job for enterprises. "Enterprises must develop and achieve the goal of struggle. It is inseparable from the unremitting efforts of all employees. Only by further strengthening the propaganda work can we inspire the morale of employees and form a centripetal force. All kinds of work can be invincible, and we can establish a company-specific enterprise. culture". Therefore, we must correct our understanding and take publicity work as a major event to do a good job.

2. Strengthen measures to put the propaganda work into practice.

1 Establish a company publicity network and set up a combative propaganda team. The company office is responsible for the propaganda of the entire company. Each branch company is responsible for the promotion of the branch office. Each department must have at least one part-time publicity reporter, and each branch must have at least 8 part-time publicity reporters to engage in corporate publicity and reporting. . All departments and branches will report the list of propaganda reporters to the company's office before February 20th. The company office will be responsible for organizing publicity and knowledge training on February 22nd to improve their work ability and adapt to the needs of the company's propaganda work.

2 Since the beginning of March, the "xx newspaper" has been resumed. One issue per month, during which additional supplements are issued as needed. All employees of the company can submit the manuscript. The company's propaganda reporters at least one monthly, the manuscript form is not limited, the propaganda content is mainly based on the XX year publicity work, and all the manuscripts are paid according to the number of words. Excellent manuscripts are recommended for higher level newspapers.

3 blackboards are reported every half month. The company office is responsible for the east section of the office building. The technical center is responsible for the west section of the office building. The integrated management department and the quality department select one each in the scope of the machine tool manufacturing branch. The rest are arranged by two branches.

4 The bulletin board is responsible for irregular replacement by the company office as needed.

5 update and add placards. It is necessary to unify the fonts and unify the coloring so that it reflects the corporate culture. The hanging signs on the road are replaced by the company office, and the other branches are responsible.

6 Do a special publicity campaign. The ministries and departments will take the lead in doing this work as needed. Such as: safety month, quality month, etc.

7 Carry out the evaluation of the tree first, reflecting the human spirit. We will carry out activities such as selecting quality models, technical experts, and labor competitions to stimulate employees' labor enthusiasm and enhance their team spirit.

8. Group organizations should carry out a wide range of cultural and recreational activities, which must be vigorous and solid, and must be pragmatic.

9. Each branch office and department should open a good pre-class meeting,

10 Strengthening external publicity efforts, mainly corporate image promotion and product advertising. People say "three-point treatment, seven-point treatment", although the sentence is not very accurate, it reflects the important role and status of nursing work. The nurses have made positive contributions to the health of the people and have been respected by the society. They are known as “white angels.” In the new year of 20XX, our nursing work should also take a new step.

First, strengthen the on-the-job education of nurses and improve the overall quality of nursing staff

According to the standardized training of nurses and the on-the-job continuing education implementation plan for nurses, the "three basics" of nurses and the training and assessment of specialized science and technology can be done.

1. Focus on strengthening the assessment of new admission nurses, employed nurses, and low-grade nurses, and strengthen their learning awareness. The Ministry of Nursing plans to strengthen basic nursing knowledge in the first half of the year, and increase the number of assessments until reaching the standard.

2. Strengthen the training of special science and technology: Each department develops the training and assessment plan for the specialty theory and skills in the cycle. It organizes examinations and assessments 2-3 times a year. The theoretical examinations must have papers and the head nurses organize closed-book examinations. Pay attention to practical results, not in the form, to lay a solid foundation for the training of specialist nurses.

3, basic skills assessment: nurses who are standardized training objects, all of the 16 basic skills must be up to standard within the year, the assessment requirements in the actual work to take the test. Other levels of nurses plan to operate the exam once and the theoretical exam twice.

4. Strengthen the learning and mastery of relevant knowledge, organize an actual assessment of the rules and regulations, combine theoretical tests with clinical application, and check the implementation of compliance.

Strengthen the study of humanities knowledge and improve the overall quality of nurses

1. Organize the hospital service etiquette culture and strengthen the nurses' awareness of modern nursing culture. First discuss at the level of the head nurses. After reaching a consensus, carry out the promotion of literacy activities within the hospital, and develop training plans and specific implementation plans.

Arrange the whole hospital lectures and strive to send out, please come in to learn the nurses' social etiquette and professional service etiquette. Conduct a nurse etiquette competition, and use the "5.12" during the nurse's day to celebrate the etiquette and literacy activities, and organize a festive evening for educational and entertainment.

And update professional theoretical knowledge to improve the level of specialist nursing technology. With the current situation of imbalance between the level of nursing and the development of medical technology, the head nurses of various departments organize the study of specialist knowledge. In case of new technology projects and special difficult diseases, doctors can be taught, literature can be retrieved, and the nursing department organizes nursing ward rounds. Update knowledge and skills in the form of nursing consultations and other forms. At the same time, some of the nurses who plan to send some of them go out to study and study to improve their academic standards.

Second: strengthen nursing management and improve the management level of head nurses

At the beginning of the year, we held a training course for head nurses in the hospital, mainly to update management concepts, management skills and humanistic spirit in nursing services, the demand for nursing services in today's society, the outlook for new year nursing work and the emotional communication of head nurses. Communication, etc.

Strengthen the target management assessment of the head nurse, combine the monthly assessment with the year-end assessment, and link the quality of the nursing care with the examination of the head nurse.

To promote the exchange of learning between nurses and departments, organize cross-checks on the quality of care every quarter, and hold a work experience exchange meeting for head nurses to learn from the level of care management.

Third, strengthen the quality control process to ensure that the nursing work is safe and effective

Continue to implement the secondary management system for nursing quality, especially the need to develop and improve the ability of the head nurse to find problems and solve problems. At the same time, it is necessary to give play to the quality control function of the quality control team of the department, clarify their respective quality control points, and enhance the participation of all employees in quality management. Awareness to improve the quality of care.

Establish inspection, evaluation, and feedback systems, and establish a traceability mechanism. The staff of the nursing department often go deep into the inspection, supervision, and evaluation of various departments. The assessment method is to evaluate the nurses on the spot and view the patients, view the records, listen to the doctors' opinions, find the problems in the nursing work, and propose corrective measures.

Further standardize the writing of nursing documents, start from the details, strengthen the three-level evaluation system of the quality control staff-head nurse-care department for each nursing document, regularly analyze and improve the defect of nursing records, and increase the defect of discharge medical records. Decentralization, emphasizing that unqualified nursing documents are not filed. The year-end nursing instruments were judged to be the first, second and third in the collective.

Strengthen safety management during care:

1. Continue to strengthen the three-level monitoring and management of nursing safety. The department and the nursing department conduct monthly investigations on the safety hazards and the attribution analysis of nursing errors and nursing complaints, and analyze them from the perspective of themselves and departments. Reasons, lessons should be learned, and preventive and improvement measures should be proposed. The departments and individuals who repeatedly appear on the same issue are responsible for the management of the head nurse and the individual responsibility.

2. Strictly implement the check-up system, emphasize the implementation of the secondary checkup, strengthen the management of nursing students, clarify the safety management responsibilities of teaching teachers, and prevent serious mistakes and accidents.

3, strengthen the head nurse to the department hardware

The routine inspection awareness of the facility, regular inspection of performance and safety, timely detection of problems and timely maintenance, to maintain the integrity of the equipment.

Fourth, deepen family service and improve service quality

On the basis of cultivating the daily etiquette of nurses, further standardize the language of nursing operation and the communication skills of nurses and patients. Train nurses to establish a good professional image.

Focus on collecting information on the needs of nursing services. The nursing department will provide feedback on the status of return visit cards, interviews with outpatients and inpatients, issue satisfaction survey forms, etc., obtain patient needs and feedback information, promptly propose improvement measures, and give nurses work. Encourage and motivate their work.

V. Do a good job in teaching and research

The nurses who have the title of nurse or above are responsible for the teaching work of the interns, and the evaluation of the church is regularly held to listen to the opinions of the teachers and interns.

The head nurses of each department are the teachers who are the teachers. They attach importance to the teaching work. They often check the teaching attitude, responsibility and business level of the teaching teachers, arrange small lectures, understand the completion of the internship program, and do a good job in the theory of the subject. operating.


Part 2: Corporate Propaganda Work Plan

In order to strengthen the company's scientific propaganda, establish an effective publicity mechanism, better play the role of public opinion, shape the company's social image, fulfill social responsibility, and promote the company's healthy development, this program is specially formulated.

I. Guiding ideology, basic principles and overall goals

guiding ideology

Guided by Deng Xiaoping Theory and the important thinking of the 'Three Represents', comprehensively implement the scientific development concept, vigorously promote corporate culture, adhere to the people-oriented principle, regard "people" as the first resource for enterprise development, and adhere to objective, multi-dimensional, multi-angle The propaganda policy highlights and demonstrates the spiritual outlook of the investment and the healthy cultural taste of the letter, and forms a good mechanism for the corporate culture to promote the center work and the center to innovate the corporate culture. Internal culture, external image, uplifting spirit, cohesive strength, provide a good cultural environment and inexhaustible spiritual power for the realization of better and faster development of the company and the promotion of harmonious enterprise construction.

The basic principle

1. Grasp the times. It is necessary to emancipate the mind as the guide, constantly innovate the concept, focus on the implementation of the scientific concept of development, and make the propaganda work an effective carrier to enhance the company's core competitiveness, and strive to form an open and large propaganda pattern.

2. Highlight entrepreneuriality. We must advance with the times, strengthen development concepts, market concepts and entrepreneurial concepts, promote entrepreneurial culture, disseminate entrepreneurial experience, and strive to create a public opinion environment that encourages entrepreneurship.

3. Strengthen originality. It is necessary to correctly grasp the direction of public opinion, objectively, fairly and accurately reflect the work progress, work achievements, typical cases, etc. of various departments and units, timely and accurately report the key points, hot spots and highlights of development, and provide excellent publicity services for the company's development.

4. Focus on persistence. It is necessary to implement forward-looking planning and deep propaganda, which is based on traditional preaching and inculcation, and develops in a direction of infiltration and inspiration. It allows employees to feel common ideals in a subtle corporate culture, enhance participation and form lasting. Together.

5. Adhere to the people's nature. It is necessary to firmly establish the people-oriented concept, respect the status of employees, give full play to the initiative of employees, and stimulate the participation, initiative and creativity of all employees.

6. Enhance long-term effectiveness. All units should give full play to their respective advantages in carrying out propaganda planning and achieving the overall goal of publicity, expand propaganda channels, improve methods and mechanisms, and better serve the company through the establishment of a long-term mechanism for propaganda work.

Overall objective

Gradually establish a good publicity mechanism for the company, smooth the company's propaganda and reporting channels, integrate resources and propaganda power, maximize the role of propaganda work, and create a good public opinion atmosphere for the rapid development of the company.

Second, the main channels and methods of publicity

Promotion channel

Provincial and municipal mainstream media, commercial websites, higher-level department websites, company websites, company brochures, publicity CDs, bulletin boards, newsletters, large-scale group events, theme activities, etc.

Promotion method

1. Submit materials to the media, website and relevant departments in a timely manner;

2. Use the company's website, publicity column, etc. to publicize work dynamics, company philosophy, development strategy, etc.

3. Actively participate in various publicity activities organized by higher authorities and other groups, and display the company's style in a wide field;

4. Inviting superior departments and partners to visit and inspect the company, participate in or observe the company's large-scale group activities, and carry out targeted publicity activities;

5. The above-mentioned departments organize and carry out the theme activities carried out by the company as the carrier, unify the thoughts and unite the people;

6. Inviting news organizations to interview the company and control the development results of the participating companies, and carry out a series of promotional activities in a targeted manner.

Third, the work points and responsible units

1. Extensively carry out the theoretical system of socialism with Chinese characteristics and the publicity and education activities of major decision-making arrangements of the central, provincial, provincial and provincial governments, unify thoughts, unite people's hearts, and guide employees to grasp the scientific connotation, spiritual essence and fundamental requirements of socialism with Chinese characteristics, and strengthen The consciousness and firmness of scientific development constantly improve the theoretical level of the employees and the ability and level of development of the enterprise.

2. Adhere to the correct network public opinion orientation, use the company's website, superior website and commercial website to increase the propaganda of the company's daily operation and management, promote system innovation, management innovation, capital operation, etc., and establish a good image of state-owned enterprises and large-scale enterprises. Professional investment company brand image; strengthen the network recruitment staff team, improve the rapid response mechanism of major emergencies, improve various information release mechanisms, create a civilized and healthy network culture environment; control shareholding companies to strengthen information and news Lead the report to the work, make full use of the company's website, briefings, etc., highlighting the progress of each unit's work, successful practices and experience.

3. Make full use of the internal platforms such as “Hebei State-owned Assets Information” and “Hebei State-owned Assets”, internal platforms such as corporate propaganda boards and briefings, and submitting communication materials and work reports to the higher authorities, reflecting the company's work and achievements, and demonstrating the company's appearance. .

4. Relying on newspapers, radio, television and other media, increase the company's theme propaganda, achievement propaganda, typical propaganda, etc., continuously enhance the company's visibility and influence, and further promote the company's good image.

5. Invite higher-level departments, industry colleagues, business partners, etc. to participate in large-scale group activities such as company sports games, parties, etc., to formulate activity plans, show the company's team image and overall image, and promote corporate culture.

6. Carry out thematic activities such as symposiums, speech contests, and results exhibitions, strengthen social morality, professional ethics, and personal moral education, organically integrate the socialist core value system into the whole process of corporate culture construction and spiritual civilization construction, and enhance the core competitiveness of enterprises. At the same time, on the company's website, the department's website and related news media to increase the publicity coverage of the theme activities.

7. Carefully produce publicity materials such as brochures, publicity CDs, etc., and update the content in a timely manner to continuously improve the company's reputation and reputation.

8. Strengthen ideological and political propaganda work, timely understand the ideological dynamics of employees, grasp the timing and intensity of propaganda and guidance, do a good job in guiding and diverting work, and promote the construction of harmonious enterprises.

9. Focusing on further improving the level of publicity work, strengthening coordination and communication between various departments and units, organizing personnel to conduct seminars and research activities in a timely manner, and constantly innovating work content, methods and means to further enhance the pertinence and timeliness of publicity work. And attractive.

Fourth, organizations and personnel

In order to strengthen the leadership of the company's propaganda, the company's propaganda work leading group was set up, and the publicity work leading group office was set up to be responsible for the implementation, supervision and inspection of the company's various publicity objectives.

Team leader: Chen Jinyi

Deputy leader: Hao Dongwei Li Guang

Office members: Zhang Jianshi, Li Ming, Song Guangyu, Liu Yu

V. Evaluation, scoring standards and reporting channels

Evaluation

At the end of the year, the publicity and reporting work will be commended and rewarded. The company's propaganda work leading group will review the results of the publicity and reporting of various departments and units, and reward the top three departments and the top three individuals.

Grading

1. Refer to the “Measures for the Evaluation of Information Work of Hebei Information Industry Investment Co., Ltd.”;

2. According to the actual work, add the following standards:

The news reports used by the media at the national level are 50 points each; the news reports used by the media at the provincial level are 30 points each;

The communication materials and work reports submitted by the higher authorities shall be scored 30 points with affirmative instructions from the superiors;

20 points for investigation reports and theoretical research articles adopted by provincial publications;

A 40-point news report was published on the national website; 20 points were published on the provincial website.

Reporting channel

The office is responsible for the daily work of the publicity work and the registration, supervision, and notification of the media, the websites of the higher authorities, the publications, and the manuscripts of the briefings.

Reports on the news articles and the use of each department and units will be reported quarterly, half year after the assessment, and the year-end general assessment will be commended.

Six, several requirements

1. Strengthen the leadership and responsibility of the propaganda work. The external propaganda and reporting materials of all departments and units must be reviewed and approved by the competent leaders and signed. The important materials must be approved and signed by the main leaders of the company before they can be publicized and reported.

2. All departments and units should conduct in-depth investigation and research based on the functions and tasks of the decomposition, and discover news and information materials from multiple angles, wide areas, and new perspectives. We must pay attention to quality in the organization of materials, and actively communicate with the office and relevant departments, and strive to report articles and information in the first time, so as to understand the situation, find problems early, sum up typical speed, and promote publicity.

3. All departments and units must do a good job in material accumulation, and report and use manuscript originals or photocopies to be used as a basis for evaluation.


Part 3: Corporate Propaganda Work Plan

First, the purpose of work

Promote and promote the brand image of enterprises and products, increase their visibility, expand their influence, and promote the development of sales; build a platform for mutual exchanges between enterprises, society and enterprises; gradually promote corporate culture and establish a modern management system for enterprises. Lay the foundation; help companies grow bigger, stronger, and grow with as little capital as possible.

Second, the basic publicity work

1. According to the actual selection of enterprise products, the initial stage of the propaganda market is mainly concentrated in Shijiazhuang and surrounding areas.

2. As the provincial capital of Hebei Province, Shijiazhuang is the province's political, economic, cultural, scientific and technological center, and its comprehensive consumption level ranks first in the province. The positioning of high-end products requires that the publicity work should pay attention to the popularity and the authoritativeness when selecting the media. At the same time, we must master the right amount of principles to prevent the product brand from becoming vulgar.

3. According to the income situation and cultural taste of the target consumer group, combined with the characteristics of various media and the distribution of customers, the publicity position is mainly newspapers, supplemented by other media such as internet and television.

4. According to the influence of various newspapers and the specific characteristics of the customer group, the initial focus is mainly on the “Yanzhao Evening News”, “Yanzhao Metropolis Daily”, “Hebei Daily” and “Hebei Economic Daily” for publicity. Friends of the Sound Screen, "Hebei Youth Daily", "Family Encyclopedia", "Hebei Workers' Daily", "Hebei Legal News" and other newspapers and periodicals contact.

4. The basic goal at the beginning of the work is to publish the manuscripts related to the company and products in the above-mentioned major newspapers no less than four times a month.

In view of the fact that newspapers and periodicals such as Yanzhao Metropolis Daily and Yanzhao Evening News are mainly published in social news, the control of corporate and product propaganda is strict, and it is necessary to use "soft advertising" and "hard advertising" in the appropriate time.

5. Invite media reporters to publicize enterprises and products, and encourage them to make suggestions. As soon as possible in the mainstream media to form a "reporter circle" for business services.

Third, other publicity work

1. Maintain the company website, reorganize and adjust the column settings of the website, update the website content in time, give full play to the advantages of the network, and serve the development of the enterprise.

2. Organize internal newspapers of enterprises, build a platform for internal uploading and information exchange, and distribute to the society through relevant channels to expand the social influence of enterprises and products. In the beginning, it was four editions and four editions, and the monthly edition was printed on coated paper, with about 1,000 copies per issue.

3. After the time is ripe, you can use the form of advertisements, DM flyers, etc. to publicize.

4. According to the market conditions in hand, timely propose product marketing planning.

5. With the development of the situation, it is appropriate to undertake the overall planning and public relations work of enterprises and products.

6. Complete other tasks such as the delivery of materials, material drafting, and corporate culture construction.

Fourth, the composition of personnel

At the beginning, it is planned to recruit 2 to 3 people. The applicants are required to have a certain writing foundation and have strong activity ability. They can master professional skills such as web page production, newspaper typesetting and picture processing. Those with driving experience are preferred to hire.

V. Assessment system

The propaganda planners carry out separate assessments. The basic principle is that they have more work and more rewards.

Sixth, the required funds

1. Staff salary

The average monthly salary per person is 600-1000 yuan, and the monthly total is about 2,500 yuan.

2, publicity expenses

Hospitality and appropriate transportation expenses; the draft fee is about 2,000 yuan per month.

3. Office expenses

Rent an office; buy office supplies such as computers; vehicle usage fees.

4. Other expenses

Soft text advertising fees; newspaper plate making fees, printing fees; office expenses.

Seven, several suggestions

1. In addition to the company's personal privacy and corporate secrets, the company and its departments and units should inform their propaganda personnel in a timely manner. If necessary, the relevant meeting should notify the propaganda staff to attend the hearing. If the propagandist makes an application, the relevant personnel are obliged to accept the interview.

2. News and publicity is only part of corporate publicity. Appropriate advertising and various forms of marketing activities are indispensable.

3. The role of news propaganda is indirect and subtle. It needs to be accumulated after a long period of time to develop. There should be sufficient psychological preparation for this. Of course, relevant personnel should try their best to achieve the best results in the short-term promotion work.


Part 4: Corporate Propaganda Work Plan

The quantitative assessment of the work of the promoters, monthly, quarterly and annual assessment, provide the basis for the year-end evaluation and evaluation, and promote the active and effective work of the promoters, such as at least one manuscript per month.

Meeting attendance

Every quarter, the promoters should conduct a recent thought report or suggestions for work improvement, report in text form, and keep abreast of the propagandist's ideas and work dynamics.

2. Continue to expand the publicity team to ensure the quality of the publicity work.

Develop a promoter in the old staff.

Introduce a team of promoters and work to new employees to add new blood. In the development of new employees, Xiao Wang is responsible for personnel work. When recruiting new employees, ask about the hobbies and wishes of writing and publicity.

3. Improve the quality of the promoters and increase the opportunities for training so that everyone can learn knowledge in the publicity work.

Some newspapers or magazines can be customized to enrich your experience and vision.

You can download some of this knowledge from the Internet for everyone to learn, not long, mainly to master methods and techniques.

4. Encourage everyone in a material way to improve the enthusiasm of everyone. For example, in addition to the monthly fee, there are certain subsidies and so on.

Because everyone joins the propaganda team, it also pays a certain amount of effort, reducing their spare time and rest time, and may affect normal work.

5. Make a “New Weihua” newspaper submission box and encourage all employees to actively participate in the publicity work and activities, so that every employee can submit articles at any time to enrich the content of the “New Weihua” newspaper.

6. In order to plan the activities for the speciality of the employees' work and the imbalance of working hours, let everyone participate in the activities, and feel that it does not affect the work and rest.

7. In addition to the personal privacy and corporate secrets of the company's leaders, the company and all departments and units shall notify their propaganda personnel in a timely manner. If necessary, the relevant meeting shall notify the propaganda staff to attend the hearing, and the information shall be disclosed for convenience. Better coordination and work between departments and employees.

Second, the purpose of work

Promote and promote the brand image of companies and products, increase awareness and expand influence;

Build a platform for mutual exchanges between enterprises, society and various departments of enterprises;

Gradually promote the construction of corporate culture and lay the foundation for the establishment of a modern management system;

Promote the company's system, policies and conference spirit to establish the ownership of employees;

Promote the good deeds of the company's employees, the advanced deeds of outstanding employees, and help employees improve their quality;

Third, the work target

Make contributions and make valuable suggestions for the development of the company's corporate culture;

Cause the company's leaders and all employees to pay attention to the publicity work;

Everyone likes to read the "New Weihua News" and manuscripts, and provides guidance and suggestions;

Fourth, manuscript requirements

The manuscript should be published in a normal and orderly manner so that everyone can see it in time;

The number and quality of manuscripts should be gradually improved to meet the reading needs of employees;

The content of the manuscript should be positive, obey the law and obey the company's rules and regulations.

V. Basic publicity work

Publication of the New Guardian News;

Publication of daily manuscripts;

The spirit of the meeting and the communication of the system.

6. Other publicity work

Planning and organizing communication activities between employees, such as sports games;

Complete other tasks such as the delivery of materials, material drafting, and corporate culture construction.

Seven, personnel composition

Wang Danfeng, Yang Yonggang and all propagandists

Eight, the assessment system

The propaganda planners carry out separate assessments. The basic principle is that they have more work and more rewards.

Promotional expenses: The manuscript fee for each manuscript is to be determined. It is recommended according to the number of words, the quality of the manuscript and the form of the manuscript.

Meeting attendance