Hotel opening ceremony planning plan
Part 1: Hotel opening ceremony planning plan
First, the form of activity
Pre-opening advertising
In order to reach the general public about the festive news of the opening of the new store, this opportunity to spread the seafood food culture, laid a good foundation for the opening of the new store.
1. "Some Evening News"
Published content: a, information about the opening of new stores. b. Information about the activities on the day of opening.
c. Relevant corporate culture information.
Role: Publish a celebration of advertising, create a celebration atmosphere, and play a leading role in the flow of passengers and public attention during the opening period.
Release specification: 1/6 version
Release date: Tuesday, December 28, XX, Wednesday, December 29
Release media: "Some Evening News"
2, the city's outdoor advertising
Published content: a, information about the opening of new stores. b. Information about the activities on the day of opening.
c. Relevant corporate culture information.
Role: use the life-like advertising screen to announce the festive atmosphere of the new store opening and brand communication. The advertisements highlight the imposing manner and the style of the “Top Ten Catering Stores”. The outdoor street sign advertisements must be mainly on the road, and they should not be stingy. The big advertisement and the pride are the primary considerations.
Release date: December 18, XX - March 18, XX
3, exquisite albums and opening souvenirs
Released content: a, new store layout features, b, dish recommendation c, service promotion
Role: With the opening of the business, design a unified vi for brand communication.
The necessary information for the opening of the business, VIP customers will definitely be the company's main source of business, such customers must be protected, in the form of clubs or in the form of vip cards to lock this part of the source, to provide a basis for a steady flow of passengers. Therefore, it is necessary to have a whole set of publicity programs and systematically carry out corporate culture communication. It is best to select exquisite albums in this respect. It is issued during the opening period, and the atmosphere is just right and not artificial.
Issuance method: a, placed in the opening ceremony gift bag, one copy of each guest;
b. Placed in the hotel counter and private room, the guests are free to read.
4, color leaflet clips issued
Published content: a, new store decoration b, layout features c, service features, opening ten days, wedding banquet 20%; e, opening 10 days of spending over 1000 yuan, giving cash coupons and other activities details, the minimum amount of cash coupons is 100 yuan, valid within one month.
Role: The coverage of the distribution is wide, the target customer group is clear, and the Shantou will inevitably attract the attention of the public, and will be happy to participate in the opening activities of the new store, thus achieving the effect of publicity.
Entrained media: "Some Daily", "Some Evening News"
Number of releases: 50,000 copies
Release date: December 18, XX, December 28, XX
Post promotion plan
1. "Some Evening News"
Description:
1 Promote the decoration of new stores, service features, etc., spread the good environment and excellent service, open the new store, and improve the service quality;
2 Hold an event to ensure the flow of people within 2 months of opening.
3 Borrowing the heat of the 4th Seafood Food Festival, making a fuss in "Some Evening News", in the form of soft texts, through the analysis of the status quo of private enterprises, reporting on the corporate culture of seafood residence, highlighting the spread of corporate culture, such as the soft text titled "Private The hard road of enterprises, the subtitle is "written on the opening day of a certain seafood new store", in order to convey the following information to the public: a certain hotel has embarked on a distinctive development path, with a bright future and a good social image.
The content is published: news reports on charity auctions, banquets for orphans, etc., and establish a positive social image on the side.
Release date: January 1, XX
Release media: "Some Evening News"
Opening day event setting
1. Ribbon-cutting ceremony
Celebration program:
The opening ceremony is scheduled to be held at 11:00 am on January 1, XX in a certain square.
——9:30 The venue music is bright, the flags are fluttering, the welcome, the military band, the lion lion team, the hostesses are in place, and the staff is ready to work;
——10:10 Company leaders and guests entered the scene one after another. Miss etiquette handled the signing, wearing flowers and leading the guests for the guests. The hostesses waited at the entrance to do the preparatory work;
——10:55 Ceremony Ceremony announced that the celebration is about to begin, please ask the leaders and guests to sit, please participate in the celebration of all personnel;
——11:00 The celebration officially began, and the opening ceremony of the ceremony was performed.
——The master of ceremonies read the list of the main guests attending the ceremony;
——Celebration Ceremony announced: The opening ceremony of the seafood residence began! ;
——Celebration of the ceremonial ceremonial band to play a song;
——Celebration ceremonies, please dance dragon team performances;
——Celebration ceremonies, please sing the lion team to perform;
——Celebration Ceremony announced: Please speak;
——Celebration Ceremony announced: Please speak;
——Celebration Ceremony hosted the ribbon-cutting ceremony, and Miss Etiquette led the company’s leaders and guests in place;
——Celebration Ceremony invited the leader of the seafood residence to host the tailoring ceremony.
——The company’s leader announced that the opening of the new natural seafood store!
——The moment the ribbon is cut, the music is bright, the fireworks are full of days, the dragon and the lion dance, and the celebration forms a climax;
——Siyi announced that the charity seafood treasures auction will begin, please lead the guests to move the seafood pool!
——The leader of the seafood house will transfer the auction cash to the orphanage on the spot.
- The orphanage leader presented the grant and delivered a speech;
——Celebration Ceremony announced: Please invite leaders and guests to enter the lobby to eat!
——In the song, the master of ceremonies ended, and the leaders and guests stepped into the lobby.
- The celebration is over.
2. Chinese buffet buffet event
Note: There are several reasons for choosing a Chinese buffet:
a) Famous for its seafood, suitable for Chinese cooking.
b) Take this opportunity to implement the decoration in the atmosphere of the lobby in the form of physical decoration. The dishes are pursued by “big”, such as “Dragon Dragonfly”, “Large Lobster”, “Broken Suckling Pig”, etc. aims.
c) The design of the entire celebration is based on traditional Chinese culture.
The guests are kindly arranged as follows:
a, orphan children and staff
b. Leaders at all levels and celebrities
c, peer
Third, the celebration atmosphere layout
The atmosphere of the main road section of the city
1. The arch has 2 straight air balloons.
2. Insert the knife flag along the main roads to create a festive atmosphere with two points of connection;
The atmosphere in the lobby is furnished
The atmosphere is elegant, atmospheric, natural and casual, giving a relaxed meal.
Venue atmosphere
1. The venue has 8 straight air balloons;
2. The theme slogan “Seafood Opening Ceremony” is hoisted above the front door of the main venue; a semi-circular flower ball with a diameter of 1.5 meters is suspended above the doorway to embellish the atmosphere of the venue;
3. Place a congratulatory flower basket on the left and right of the gate, 8 on each side;
4. The floor from the gate to the VIP seat is laid on the red carpet.
5. Pre-positioned 10 columns of flower stands in front of the ribbon-cutting venue, preparing guests to cut the ribbon and beautify the venue;
Part 2: Hotel opening ceremony planning plan
First, the event theme
XX Grand Hotel Opening Ceremony
Second, the event time
June 20XX
Third, the event location
Nanyang Institute of Technology, School of Grammar, Room 10#117
Fourth, the event background
How to maximize the cognitive impact of “xx Grand Hotel”, transform the “potential energy” created by the brand into the driving force of the same industry in Nanyang City, and use the opportunity of this opening ceremony to expand the popularity of the hotel and increase the number of The reputation of the hotel, thus giving yourself a good start, is the core issue to be solved in the opening of the new store.
V. Moderator:
6. Participants:
1. Board staff and staff of the Grand Hotel.
2. Relevant personnel of major media in Nanyang City.
3. Relevant leading guests of Nanyang City and relevant leaders of Wancheng District.
4. Other related business partners.
Seven, planning ideas:
1. Carefully create the atmosphere of the opening ceremony, form a strong visual impact on the target group, and improve the customer's perception and memory of the bank.
2. Increase the intensity of advertising integration and publicity to enhance communication effects and social influence.
3. The opening ceremony of the opening ceremony strives to be atmospheric, fashionable and active, and strives to reproduce the festive atmosphere of opening.
Eight, the purpose and significance of the event
Officially announced the opening of the hotel, causing the attention of the Nanyang market peers, target consumers and media friends;
Let the target customers of Nanyang Market and the potential users of competitors fully understand the unique services provided and create a strong desire for experience.
Further strengthen interaction and exchange with Nanyang Media to create a good public opinion environment for sales and promotion in regional markets;
With the opening of business opportunities, we will establish a benign relationship with relevant government departments and partners in the Nanyang market, paving the way for subsequent market operations and promotion.
Let people have a preliminary understanding and understanding of xx Grand Hotel.
Participants: relevant leaders at the city and county levels, company leaders, outside friends, and related media.
IX. Site layout: including off-site layout and on-site layout:
1. Set up two welcoming guests on both sides of the hotel's main entrance, and arrange them with balloons and other supplies.
2. A banner is hanged on the front door of the hotel. Content: xx Grand Hotel Opening Ceremony;
3. Set up a welcome desk in the hotel lobby, and set up a welcoming guest. Next to the famous ceremonial lady wearing a festive cheongsam, guide the guests at the event to sign in, wear VIP flowers, and start the ceremony to guide the guests to enter and cooperate with the ceremony;
4. The name of the etiquette service personnel on the spot, responsible for the maintenance of the order at the scene, and the tea for the guests.
5. A pair of outdoor remote speakers are placed on both sides of the podium. During the event, the festive music and activities will be broadcasted. The host and relevant leading guests will speak and expand their speeches.
X. Relevant celebration arrangements:
XI. Opening ceremony implementation process
On the day of 20XX, the hotel staff arrived at the scene to prepare for the work.
The security personnel officially defended the site.
Twelve, the celebration process:
00:00 All preparations for the event are ready to play festive music;
00:00 Miss etiquette welcomes guests;
00:00 The host introduced the relevant activities and invited relevant leaders and guests to sit in front of the rostrum;
00:00 The host announced the official start of the xx Grand Hotel ceremony and introduced the leaders and guests.
00:00 First item: Cannon
00:00 The second item: Invite the relevant leaders of Nanyang City to speak;
00:00 The third item: Inviting Wancheng District to lead a congratulatory message:
00:00 The fourth item: the chairman or general manager of the hotel made a statement, the company introduced;
00:00 The fifth item: The host invites relevant leaders to cut the ribbon for the xx Grand Hotel;
00:00 The sixth item: The host announced the successful closing of the opening ceremony, and the president or the general manager of the hotel will send the relevant leaders and guests.
Thirteen, expected results
1. The message of opening the xx Grand Hotel has been widely spread, attracting more target consumers to participate in this event.
Secondary activities.
2. Deepen the impression of xx Grand Hotel in the minds of consumers.
3. Whether it is from the early planning or the later implementation, we must strive to achieve the unprecedented sensation of this opening ceremony.
4. Enhance the confidence of internal employees in the company.
5, in the same industry to achieve the latecomer, become a dark horse in the industry
XIV. Activity budget
1. On-site layout: banners, balloons, salutes, fireworks, etc. total × × × yuan.
2. Please ask the relevant leaders for the fare and other expenses of the conference to a total of × × × yuan.
3. The gifts will be given to relevant guests and reporters at the end of the event, such as a total of × × × yuan.
Fifteen, the list of required items:
Chapter 3: Hotel Opening Ceremony Planning Plan
First, the activity process:
Time location activity content
28th 8:00-9:00 Hotel Lobby Guest Report
At 9:00 on the 28th, the ribbon cutting ceremony was held in front of the hotel.
9:40 on the 28th, in front of the hotel, convene guests to participate in the ribbon-cutting
28th 9:58-10:30 in front of the hotel
28:10:30-11:30 Hotel in the hotel Guests visit the hotel
At 11:30 on the 28th, the hotel has three floors of Jiejiangtang.
Second, the lobby layout
1. There are 36 pots of anthurium under the glass on both sides of the lobby door, 18 pots each.
2. One pot of apples is placed on the left and right sides of the lobby reception desk.
3. Place 1 pot of palmetto on each side of the elevator.
4. The lobby has a red carpet on the elevator door.
5, prepare 6 flower baskets, put in front of the door to fill the gap.
Third, the guests to the store preparation and requirements:
Marketing department:
1. Before the guests arrived at the store, the marketing manager took the lead in organizing the manager of each department and the lobby manager to check the implementation of the reception requirements of each department.
2. The marketing department will pay attention to the changes in the activities of the guests during the store, promptly notify the reception departments and report the senior leaders of the hotel.
Housekeeping:
1. The guest first arrived at the store on September 27th, and the latest departure time was September 30th. According to the list of rooms, do the house card key in advance, ask for a clear room number and name, and the county reception office will assist in receiving the house card. On September 27th, we will go to the store 18, and on the 28th, we will go to the store 37, and we will notify you if there is any adjustment.
2. Reserve 10 rooms at the front desk for emergency room replacement.
On the 3rd and 28th, at 7:30, the front desk will assign two people to the first floor to sign in to help the signing and guests to receive the house card. There is a concierge in the elevator to open the elevator.
4. Cooperate with the engineering personnel to check the guest room to ensure the correct use of the equipment. Guaranteed guest room facilities and equipment are always in good condition.
5. The guest is ready to go to the store to prepare a welcome letter signed by the general manager and put it in the guest room.
6. The guest room is ready for the newspaper of the day.
7, the guest room bathroom countertops placed flowers.
8, the delivery of fruit in the room requirements: more than four, knife and fork, placed dry hand small square. Turndown service with night bed
9. The switchboard room of the switchboard has information on the guests staying in each room.
10. During the arrival of the guests, please always pay attention to keeping the floor, public area floor and bathroom clean.
11. Establish a laundry green channel.
12, public toilets dedicated to staring, special service. The bathroom is placed with green plants, the table top is placed with flower inserts, paper towels, hand-picked, hand-dried small towels, to ensure no smell, spray international fragrance air freshener.
13, each room will be distributed to the book
14. A guide to the establishment of the waterfront in the lobby.
15. The guest opened the door 20 hours before the store.
16, PA mechanical group 24 hours standby to prepare water tools to prevent sudden accidents
17. Check in advance the conditions of the sanitary facilities and facilities in the guest rooms, floors and public areas that the guests are visiting, and be fully prepared.
Food and Beverage Department:
Dining arrangement
Time place number number form standard
27th 17:00 Second floor ballroom 40 people Round table 100 yuan / person
28th breakfast, one floor, four seasons, 40 people, round table
At 11:30 on the 28th, three-tier Jiejiangtang 110 people round table 200 yuan / person
28th 17:00 Second floor ballroom 40 people Round table 100 yuan / person
29th breakfast, one floor, four seasons, 40 people, round table
29th, 17:00, second floor banquet hall, 40 people, round table, 100 yuan / person
30th breakfast, one floor, four seasons, 40 people, round table
1. On the afternoon of September 27th, the lobby manager's reception desk placed eight people on the left side of the reception desk. ,
2. Place a table number plate for each meal every day. Two staff guides were arranged on the floor, and the main table of the lunch was placed on the 28th. .
3. The main table is decorated with flowers, and the other tables are decorated with flowers.
4. Green plants are placed on both sides of the stage in the banquet hall.
On the 5th and 28th, there will be 5 floor hangers in the afternoon banquet hall, and each garment will be hanged with no less than 10 clothes hanging.
6. Prepare the contents of the electronic display:
7. The manager of the food and beverage department and the supervisor are responsible for checking the condition of the tableware to be used by the guests, the placement of famous brands, the various equipment to be used and the air conditioning temperature of the banquet hall.
8. All dining tables are provided with mouth cloth, small towels and three sets of cups. The main table is divided into three parts. The other tables cannot be stacked.
9, build a wine station, champagne tower.
Drinks requirements: Confirm with the reception office
Suggested drinks:
White wine preparation: Luzhou Laojiao
Red wine: Great Wall Dry Red
Beer preparation: Qingdao Pure Health, Harbin Beer 1900, Ha Chaogan
Beverage: juice, yogurt, Wudalianchi, cola, sprite, weak alkaline water
Soft Chinese Furong Wang
The above drinks must be confirmed with the county reception office.
10. Check in advance the conditions of the sanitary facilities and equipment in the area where the guests are visiting, and be fully prepared.
Engineering Department:
1. Defend the patrol for 24 hours for a safe patrol of dining, accommodation, and recreation areas. The inspection time is hourly.
2. The weak electrician is in place for 24 hours to ensure that the network TV is operating normally.
3. Elevator workers and plumbing are in place for 24 hours to ensure stable operation of the elevator and water supply. If there is an elevator failure, information exchange with the guests and the floor of the elevator will be carried out, and the fault will be eliminated in the first time.
4, the weak point is responsible for the entire video, photography
5. There are 2 security personnel in the front yard of the hotel to assist the public security traffic police to guide the vehicles and guide the guest vehicles to the front of the arched door of the main entrance of the hotel. After the leader gets off the bus, the security personnel will lead the car to the designated parking space.
7, the engineering department electrician to the scene to ensure that the power supply is normal.
Fourth, the reception process
Guest report
1. There are 2 security personnel in the front yard of the hotel to assist the public security traffic police to guide the vehicles. Guide the guest vehicles to the arched door in front of the main entrance of the hotel. Open the door by the hostesses and ask the leader to get off. After the leader gets off the bus, the security personnel will lead the car to the designated parking space. .
2. There are 4 hostesses at the main entrance of the hotel. After the red cheongsam is asked to get off the bus, Miss etiquette smiles and guides the guests to the lobby. Four etiquette ladies on the left and right sides of the lobby door smiled and guided the guests to sign in and help to wear flowers. The front desk staff assisted in signing the room card and led the guests to the elevator after signing. There is a concierge in the elevator to take the guests to the rest floor.
3. There are 3 staff members on each floor of the elevator department. After the guests step down, smile and confirm the room number to lead the guests into the room.
4, the guest enters the room within three minutes by the designated staff to send a welcome tea smile greetings and then leave the room.
Guests attending the ribbon-cutting
1, 8:30-9:35 The engineering department assigned a staff member to cooperate with the planning company to make the final debugging equipment for the ribbon-cutting ceremony and preparation for each link.
2, 9:35 floor 2 staff members on each floor reminded guests to attend the ribbon-cutting ceremony outside the store at 9:40, and another staff member left the elevator waiting to help the guests to open the elevator. On the first floor, four ceremonial ladies were assigned to wait for the guests to step down and lead the guests to the designated location outside the store to wait for the ribbon-cutting ceremony to begin.
Guests visit the hotel
1. There are 10 hostesses in the lobby, 3 lobby managers, and 2 marketing managers responsible for introducing the tour.
2. After the ceremony, the host etiquette will lead the guests into the lobby. The introductor will lead the instructor to follow the design route. If the guests are crowded during the visit, lead the introductor to coordinate the guests nearby to follow the adjustment route. Mobile and flexible to grasp the scene.
3. After the visit, lead the introducer to lead the guests directly to the third floor of Jiejiangtang to wait for the banquet to begin.
If a guest returns to the room to rest, the lobby manager is responsible for the feedback floor to do the transfer work.
The tour route is attached;
Guest dining
1. Before the guest enters the site, a staff member of the Ministry of Engineering is responsible for playing the background music and preparing the vertical microphone for the leadership speech.
2. After the visit, lead the introductor to lead the guests to the banquet hall. If there is a return room, the guest will be informed by the designated staff on the floor at 11:20. The elevator will have a special person to help the guests to press the elevator, and the three-story elevator has two. Miss etiquette led the guests to the banquet hall of Jiejiangtang after the guests stepped down.
3. Two leaders in front of the three-storey Jiejiang Hall will greet the greetings. The restaurant manager, restaurant supervisor, and marketing manager are responsible for the guest table.
4. When the guest was seated, the hostess gave a half-cup of wine to the red tray with a red tray when a hostess said that the toast would be said to be “cheers”. The catering department manager timely grasped the speech time and communicated with the kitchen in advance to prepare for cooking.
5, when the dishes are served, the passers-by are wearing white gloves, and pick up the dishes in order. According to the design route, the dishes are unified. The designated service staff at each table pick up the dishes and report the names and characteristics of the dishes. When guests are toasting, they should add drinks and drinks in time. The tabletop is cleaned during the dining process. The main table is personally serviced by the banquet manager, and two excellent service personnel cooperate. The other tables are staffed by a waiter.
6. During the service process, observe the expressions and dynamics of the guests at all times, and find out the needs of the guests during the dining process, such as drinks, paper towels, toothpicks or other needs, and do the service work in the first time.
7. The à la carte restaurant prepares 5 tables in advance to configure the driver's dining menu. Li Mingfei is responsible for leading the driver to the second floor dining place for dining. Three service personnel are required to set up the service.
Guest departure
1. After the banquet, the hostesses will lead the guests to the elevator and return to the room to rest. If there is a guest leaving the lobby manager to send the guests to the front of the hotel, the marketing department Li Mingfei is responsible for informing the relevant driver to wait in front of the gate. The parking lot is assisted by 2 guards.
2. The guests who are not leaving the store are responsible for observing the departure time of the guests. If the guests have a tendency to leave the store, they need to inform the lobby manager to wait in the lobby to welcome the guests. Two guards in the parking lot will assist in the delivery.
3. The two ceremonial ladies in front of the guest leave the store to assist the relevant units to issue souvenirs according to the guest list.
4. On the first floor elevator, two guests of the host etiquette will give greetings after the ladder. The lobby manager will be responsible for welcoming the guests to the four security guards outside the store for 2 concierges to assist.
Remarks:
1. In the event of damage to hotel items, the unified reporting department is responsible for coordination.
2, the hotel two cars with 24 hours on standby
3. The lobby manager and the county hospital set up a 24-hour hotline to prevent sudden accidents.
4. The General Department prepares the guest signature book to be placed in the lobby, set up the message office, and a lobby manager is responsible for guiding the message.
5, parking lot security, lobby manager, concierge, floor restaurant collar are equipped with walkie-talkies to ensure that guests are free from information.
6. There are 10 ceremonial ladies. The Human Resources Comprehensive Department is responsible for convening and arranging the various activities of this activity.
Arrived at the store on the 27th:
Received a notice from the guest to start the VIP reception plan
1. There are 2 security personnel in the front yard of the hotel to guide the guest vehicles. Guide the guest vehicles to the front of the main entrance of the hotel. The concierge is responsible for running and opening the door. Please get off the bus. After the leader gets off the bus, the security personnel will lead the car to the designated parking space.
2. There are 2 hostesses in the main entrance of the store. After the leader gets off the bus, Miss etiquette smiles and leads the guests to the lobby. The lobby manager helps the guests to pick up the room card at the front desk. After the room card is received, the guests will be sent to the rest room on the floor, and the guests will introduce the hotel's dining and leisure features.
3. There are 2 staff members at the elevator floor of the guest's floor. After the guests step down, smile and confirm the room number to lead the guests into the room.
4, the guest enters the room within three minutes by the designated staff to send a welcome tea smile greetings and then leave the room, after the guests leave the room, the room has to be small.
5. The Food and Beverage Department prepares a four-table round table banquet hall type in the second floor banquet hall.
6. The designated staff on the floor will be responsible for notifying the dining time and location of the guests 10 minutes before the meal. The guests downstairs dining by the designated staff on the floor to help the guests press the elevator.
7. Two ceremonial ladies at the second floor elevator will greet the greetings and lead to the restaurant.
8. After the guests have finished dining, they will be sent to the elevator by the hostesses and return to the room to rest.
9. Please contact the Marketing Department for other event needs at night.
10. The marketing department will follow up the service.
After the 28th, the guests stayed in the store:
Received a guest to stay in the store to inform the start of the VIP reception plan
1. After the lunch is over: the marketing department coordinates the afternoon activities of the guests. Two staff members are called elevators at the elevator entrance. The lobby manager is responsible for accompanying guests to the lobby to help arrange for the guests to take a seat.
2. After the guest leaves the room, the floor service staff sorts out the room.
3, the evening guests return, 10 minutes in advance to arrange the concierge staff at the lobby door waiting. The lobby manager greets the leaders and enters the hotel lobby. Two staff members called the elevator at the elevator exit, leading the guests to the elevator and returning to the room to rest.
4. The marketing department is responsible for counting the number of guests who have not left the store and the time of leaving the store. At the same time, the number of people in the restaurant is counted, and the relevant person in charge of each department is informed in time.
5. The Marketing Department is responsible for notifying the guests of the dinner arrangement, the need to enter the regional floor, restaurant and meal time.
6. The catering department arranges the dining table and configures the menu according to the number of dining guests at the à la carte restaurant. All the dining tables are provided with mouth cloth, small towels, three sets of cups, and the table tops are decorated with flowers.
Adjust the air conditioning temperature, set up a special person to stay at the restaurant dining guest service.
7. There are 2 hostesses on the elevator floor to greet the guests who are leaving the hotel, and they are responsible for leading the guests to the restaurant. The restaurant has a guest who enters the restaurant and greets him and leads him to the dining table.
8. After the guests leave the room for dining, the floor service staff will arrange the room and provide a turndown service.
9. After the meal, the two hostesses will lead the guests to the elevator and return to the room to rest.
Early on the morning of the 10th and 29th: According to the number of guests in the restaurant, the restaurant will be arranged to prepare breakfast.
11. The guest is responsible for notifying the dining time and location of the guests 10 minutes before breakfast. The guests downstairs dining by the designated staff on the floor to help the guests press the elevator.
12. There are 2 hostesses in the elevator to welcome the restaurant to the restaurant. There is a leader in front of the restaurant to lead the guests to the dining table.
13. After the meal, the two hostesses will lead the guests to the elevator and return to the room to rest.
14. When the guest leaves the store, the lobby manager is responsible for welcoming the guests to two concierges outside the store to assist in the delivery.
Article 4: Hotel opening ceremony planning plan
One hotel overview
1. Project: x Grand Hotel
x Grand Hotel, formerly a territorial hotel, was discontinued due to poor management in June XX. It is now positioned as a local Chinese restaurant in Leshan.
2, the opening theme: taste Jiazhou music food Kaiyuan
This theme injects the characteristics of Leshan into the Kaiyuan Hotel, giving the hotel its own unique characteristics and style, attracting customers with distinctive features; enabling customers to convert consumers to the predecessor of Kaiyuan Hotel when they open the business. The original impression of the customer is to increase the customer's interest in the food taste of the Kaiyuan Hotel.
3. Purpose:
At the beginning of the opening ceremony, the hotel has put a strong Leshan local speciality culture culture to pave the way for future publicity;
1) Inform Leshan Citizen Kaiyuan Hotel to officially open the welcome.
2) With the opening activities as the carrier, it reflects the unique business model of Kaiyuan Hotel. Let consumers understand the management taste, concept and culture, establish their unique brand image, and build a good foundation for winning favorable competition in the service industry in the future.
3) Expand your visibility and influence.
4. Opening hours: reservation is September 15th
5, positioning: Leshan local specialties culture pure Leshan people Sichuan flavor
6. Form of publicity: The interaction between the media and the live events.
Second hotel swot analysis
With the continuous development and progress of the economy, the urban area gradually moved from the old city. Radiating with Leshan New Century Plaza and surrounding it, it has gradually formed a new business district focusing on catering, entertainment and leisure. At present, several large and mature hotels have been formed in this commercial circle: Sansu Hotel, Red Sorghum Seafood Hotel, Hongrui Hotel, Piaoxiang Hotel, and other small and medium-sized restaurants.
Advantage:
1. Scale: Covering a total area of 1,180 square meters, it is a first floor. There are 11 private rooms, including 7 small rooms, 4 large private rooms, and 10 tables for 8 people in the hall. It can accommodate more than 260 people at the same time. .
2. Leshan's unique Chinese-style restaurant, which is operated by pure local culture, has a number of medium-to-high-end residential communities within a kilometer. The residents of the community have certain spending power.
3. The first pure Leshan people in the Leshan area taste Sichuan cuisine.
Disadvantages:
1, the store is not prominent enough
2, the characteristic culture can not highlight the characteristics of the hotel, not attractive enough
3. The failure of the operation of the former Territory Hotel will have a certain negative impact on the operation of the current Kaiyuan Hotel.
opportunity:
1. Leshan City's catering industry accounted for 22% of gdp in XX. Leshan Tourism Bureau and Leshan Economic and Trade Commission decided to increase support for Leshan local catering enterprises and strive to make the catering industry in Leshan area bigger and stronger.
2. The geographical position is near the center of Leshan's future high-end economic development.
3. The economic development of Leshan is rapid, and the number of enterprises is growing at a high speed.
4. There is no standard leader in the Chinese food industry in Leshan.
Threat:
1. Threats to other Kaiyuan hotels in other mature Chinese restaurants around the business circle
2. With the development of the hotel itself, other big hotels are also developing.
3. The threat to the big hotel opened in the future
4. The large hotels nearby have matured and the source of customers is basically stable, which makes it difficult to divert passengers.
Three pre-operations
Advertising
1. Community advertisement: Select the advertisement of the high-end residential area in the new urban area for 3 months, and the high-end community is the place where the higher income people are concentrated. Advertising in high-end residential areas is highly targeted. Say goodbye to traditional promotions and forms of commercial advertising, bid farewell to invalid and expensive forms of advertising. Using people's curiosity, in the short term, gather popularity, attract potential consumers to pay attention to Kaiyuan, and let Kaiyuan consume at the beginning of its opening. In this way, 80% of the residents in the new city can know the discounts, locations and unique Leshan hotels. Improve its visibility and reputation.
The main contents of the advertisement are: opening time, address, ordering phone number, preferential policy, unique Leshan, suitable for wedding reception party banquet and other group banquets.
2. Cooperate with China Telecom, China Mobile, China Unicom and other communication industries to carry out newsletter grouping. This method can cover most of the people in Leshan City and adopt phased transmission. On one hand, it can control the cost, and the two aspects can be maximized. Consumer group coverage. At the same time, its high-end VIP customers can enjoy a 20% discount when ordering food.
3. Post information on some free radio stations. Enhance the popularity and reputation of Kaiyuan.
4. Post information at the traffic station
The main contents are: opening time, address, ordering phone, preferential policies, Leshan unique, suitable for wedding banquet party banquet and other group banquets.
The traffic music channel is a program that taxis and private cars often listen to, and our target group is those who often take a taxi or have a private car. By posting information, the target group can be informed of the opening time, address, ordering phone number, preferential policies, Leshan unique, suitable for party banquets such as wedding banquets, etc., to attract them to consume. It is estimated that 40% of people who can play and private cars know Kaiyuan. Generate impulsive consumption.
5, do dm single or life guide
Dm single and living guides are distributed to different areas, including places where high-income people such as storefronts are concentrated. 80% of the people in these areas are aware of the opening time, address, ordering phone number, preferential policies, Leshan unique, suitable for wedding banquets of Kaiyuan Hotel. Party banquets and other group banquets, etc., generate impulsive consumption. At the same time, do the dm single or life guide to see the picture of the dish to guess the name of the dish, guess that you can send this dish for free.
Be sure to inform potential consumers of Kaiyuan's new opening, high-end enjoyment, Leshan characteristics, mass consumption, and wedding banquets.
Work with some partners:
1 There is no hotel cooperation for dining. They can give them a 20% discount when they bring customers to spend. They can put the money on their bills, and they can bring their guests a 20% rebate.
2 Cooperate with the tea house to wash the feet and so on. If you go to spend, you can get a 20% rebate.
3 Work with travel agencies. Travel agencies can have a 20% rebate on Kaiyuan consumption.
4 Cooperate with a wedding company or a marriage registry. They offer a discount on the wedding banquet information.
By working with the above companies, you can spend less time recruiting customers and increasing your turnover.
Four live events
1 Reimbursement for the person who is paying for the purchase. The welcoming staff greeted the people who came to Kaiyuan to help them pay for it.
2 9.18 The Difficult Day of the Country: Make a KT board at the door and write: "The traitor and the Japanese devil are not allowed to enter." Attract the media to report operations. Enhance the patriotic enthusiasm hidden in the hearts of dining customers. Do event marketing.
3 and the wedding company to do a wedding ceremony with a bright spot, while giving the wedding party a low discount. Please report to the newspaper and TV station and do paid news.
4 opening promotion discount
Anyone who spends at the Kaiyuan Hotel on September 15th to 17th can enjoy a 40% discount.
Anyone who spends at the Kaiyuan Hotel from September 18th to September 30th can enjoy a 30% discount.
Anyone who spends at Kaiyuan Hotel from October 1st to October 15th can enjoy a 20% discount. At the same time, Kaiyuan sent Kaiyuan a cold and fruit plate with its own characteristics.
Five site layout
1. The red carpet is laid in front of the main entrance of the hotel, and the Chinese flower baskets are placed on both sides.
2. One double dragon arch and two light poles.
3, the hotel lobby is decorated with hanging balloons, 200 strings, about 1000.
4. Set off firecrackers and music. Attracting attention to pedestrians.
First, the form of activity
Pre-opening advertising
In order to reach the general public about the festive news of the opening of the new store, this opportunity to spread the seafood food culture, laid a good foundation for the opening of the new store.
1. "Some Evening News"
Published content: a, information about the opening of new stores. b. Information about the activities on the day of opening.
c. Relevant corporate culture information.
Role: Publish a celebration of advertising, create a celebration atmosphere, and play a leading role in the flow of passengers and public attention during the opening period.
Release specification: 1/6 version
Release date: Tuesday, December 28, XX, Wednesday, December 29
Release media: "Some Evening News"
2, the city's outdoor advertising
Published content: a, information about the opening of new stores. b. Information about the activities on the day of opening.
c. Relevant corporate culture information.
Role: use the life-like advertising screen to announce the festive atmosphere of the new store opening and brand communication. The advertisements highlight the imposing manner and the style of the “Top Ten Catering Stores”. The outdoor street sign advertisements must be mainly on the road, and they should not be stingy. The big advertisement and the pride are the primary considerations.
Release date: December 18, XX - March 18, XX
3, exquisite albums and opening souvenirs
Released content: a, new store layout features, b, dish recommendation c, service promotion
Role: With the opening of the business, design a unified vi for brand communication.
The necessary information for the opening of the business, VIP customers will definitely be the company's main source of business, such customers must be protected, in the form of clubs or in the form of vip cards to lock this part of the source, to provide a basis for a steady flow of passengers. Therefore, it is necessary to have a whole set of publicity programs and systematically carry out corporate culture communication. It is best to select exquisite albums in this respect. It is issued during the opening period, and the atmosphere is just right and not artificial.
Issuance method: a, placed in the opening ceremony gift bag, one copy of each guest;
b. Placed in the hotel counter and private room, the guests are free to read.
4, color leaflet clips issued
Published content: a, new store decoration b, layout features c, service features, opening ten days, wedding banquet 20%; e, opening 10 days of spending over 1000 yuan, giving cash coupons and other activities details, the minimum amount of cash coupons is 100 yuan, valid within one month.
Role: The coverage of the distribution is wide, the target customer group is clear, and the Shantou will inevitably attract the attention of the public, and will be happy to participate in the opening activities of the new store, thus achieving the effect of publicity.
Entrained media: "Some Daily", "Some Evening News"
Number of releases: 50,000 copies
Release date: December 18, XX, December 28, XX
Post promotion plan
1. "Some Evening News"
Description:
1 Promote the decoration of new stores, service features, etc., spread the good environment and excellent service, open the new store, and improve the service quality;
2 Hold an event to ensure the flow of people within 2 months of opening.
3 Borrowing the heat of the 4th Seafood Food Festival, making a fuss in "Some Evening News", in the form of soft texts, through the analysis of the status quo of private enterprises, reporting on the corporate culture of seafood residence, highlighting the spread of corporate culture, such as the soft text titled "Private The hard road of enterprises, the subtitle is "written on the opening day of a certain seafood new store", in order to convey the following information to the public: a certain hotel has embarked on a distinctive development path, with a bright future and a good social image.
The content is published: news reports on charity auctions, banquets for orphans, etc., and establish a positive social image on the side.
Release date: January 1, XX
Release media: "Some Evening News"
Opening day event setting
1. Ribbon-cutting ceremony
Celebration program:
The opening ceremony is scheduled to be held at 11:00 am on January 1, XX in a certain square.
——9:30 The venue music is bright, the flags are fluttering, the welcome, the military band, the lion lion team, the hostesses are in place, and the staff is ready to work;
——10:10 Company leaders and guests entered the scene one after another. Miss etiquette handled the signing, wearing flowers and leading the guests for the guests. The hostesses waited at the entrance to do the preparatory work;
——10:55 Ceremony Ceremony announced that the celebration is about to begin, please ask the leaders and guests to sit, please participate in the celebration of all personnel;
——11:00 The celebration officially began, and the opening ceremony of the ceremony was performed.
——The master of ceremonies read the list of the main guests attending the ceremony;
——Celebration Ceremony announced: The opening ceremony of the seafood residence began! ;
——Celebration of the ceremonial ceremonial band to play a song;
——Celebration ceremonies, please dance dragon team performances;
——Celebration ceremonies, please sing the lion team to perform;
——Celebration Ceremony announced: Please speak;
——Celebration Ceremony announced: Please speak;
——Celebration Ceremony hosted the ribbon-cutting ceremony, and Miss Etiquette led the company’s leaders and guests in place;
——Celebration Ceremony invited the leader of the seafood residence to host the tailoring ceremony.
——The company’s leader announced that the opening of the new natural seafood store!
——The moment the ribbon is cut, the music is bright, the fireworks are full of days, the dragon and the lion dance, and the celebration forms a climax;
——Siyi announced that the charity seafood treasures auction will begin, please lead the guests to move the seafood pool!
——The leader of the seafood house will transfer the auction cash to the orphanage on the spot.
- The orphanage leader presented the grant and delivered a speech;
——Celebration Ceremony announced: Please invite leaders and guests to enter the lobby to eat!
——In the song, the master of ceremonies ended, and the leaders and guests stepped into the lobby.
- The celebration is over.
2. Chinese buffet buffet event
Note: There are several reasons for choosing a Chinese buffet:
a) Famous for its seafood, suitable for Chinese cooking.
b) Take this opportunity to implement the decoration in the atmosphere of the lobby in the form of physical decoration. The dishes are pursued by “big”, such as “Dragon Dragonfly”, “Large Lobster”, “Broken Suckling Pig”, etc. aims.
c) The design of the entire celebration is based on traditional Chinese culture.
The guests are kindly arranged as follows:
a, orphan children and staff
b. Leaders at all levels and celebrities
c, peer
Third, the celebration atmosphere layout
The atmosphere of the main road section of the city
1. The arch has 2 straight air balloons.
2. Insert the knife flag along the main roads to create a festive atmosphere with two points of connection;
The atmosphere in the lobby is furnished
The atmosphere is elegant, atmospheric, natural and casual, giving a relaxed meal.
Venue atmosphere
1. The venue has 8 straight air balloons;
2. The theme slogan “Seafood Opening Ceremony” is hoisted above the front door of the main venue; a semi-circular flower ball with a diameter of 1.5 meters is suspended above the doorway to embellish the atmosphere of the venue;
3. Place a congratulatory flower basket on the left and right of the gate, 8 on each side;
4. The floor from the gate to the VIP seat is laid on the red carpet.
5. Pre-positioned 10 columns of flower stands in front of the ribbon-cutting venue, preparing guests to cut the ribbon and beautify the venue;
Part 2: Hotel opening ceremony planning plan
First, the event theme
XX Grand Hotel Opening Ceremony
Second, the event time
June 20XX
Third, the event location
Nanyang Institute of Technology, School of Grammar, Room 10#117
Fourth, the event background
How to maximize the cognitive impact of “xx Grand Hotel”, transform the “potential energy” created by the brand into the driving force of the same industry in Nanyang City, and use the opportunity of this opening ceremony to expand the popularity of the hotel and increase the number of The reputation of the hotel, thus giving yourself a good start, is the core issue to be solved in the opening of the new store.
V. Moderator:
6. Participants:
1. Board staff and staff of the Grand Hotel.
2. Relevant personnel of major media in Nanyang City.
3. Relevant leading guests of Nanyang City and relevant leaders of Wancheng District.
4. Other related business partners.
Seven, planning ideas:
1. Carefully create the atmosphere of the opening ceremony, form a strong visual impact on the target group, and improve the customer's perception and memory of the bank.
2. Increase the intensity of advertising integration and publicity to enhance communication effects and social influence.
3. The opening ceremony of the opening ceremony strives to be atmospheric, fashionable and active, and strives to reproduce the festive atmosphere of opening.
Eight, the purpose and significance of the event
Officially announced the opening of the hotel, causing the attention of the Nanyang market peers, target consumers and media friends;
Let the target customers of Nanyang Market and the potential users of competitors fully understand the unique services provided and create a strong desire for experience.
Further strengthen interaction and exchange with Nanyang Media to create a good public opinion environment for sales and promotion in regional markets;
With the opening of business opportunities, we will establish a benign relationship with relevant government departments and partners in the Nanyang market, paving the way for subsequent market operations and promotion.
Let people have a preliminary understanding and understanding of xx Grand Hotel.
Participants: relevant leaders at the city and county levels, company leaders, outside friends, and related media.
IX. Site layout: including off-site layout and on-site layout:
1. Set up two welcoming guests on both sides of the hotel's main entrance, and arrange them with balloons and other supplies.
2. A banner is hanged on the front door of the hotel. Content: xx Grand Hotel Opening Ceremony;
3. Set up a welcome desk in the hotel lobby, and set up a welcoming guest. Next to the famous ceremonial lady wearing a festive cheongsam, guide the guests at the event to sign in, wear VIP flowers, and start the ceremony to guide the guests to enter and cooperate with the ceremony;
4. The name of the etiquette service personnel on the spot, responsible for the maintenance of the order at the scene, and the tea for the guests.
5. A pair of outdoor remote speakers are placed on both sides of the podium. During the event, the festive music and activities will be broadcasted. The host and relevant leading guests will speak and expand their speeches.
X. Relevant celebration arrangements:
XI. Opening ceremony implementation process
On the day of 20XX, the hotel staff arrived at the scene to prepare for the work.
The security personnel officially defended the site.
Twelve, the celebration process:
00:00 All preparations for the event are ready to play festive music;
00:00 Miss etiquette welcomes guests;
00:00 The host introduced the relevant activities and invited relevant leaders and guests to sit in front of the rostrum;
00:00 The host announced the official start of the xx Grand Hotel ceremony and introduced the leaders and guests.
00:00 First item: Cannon
00:00 The second item: Invite the relevant leaders of Nanyang City to speak;
00:00 The third item: Inviting Wancheng District to lead a congratulatory message:
00:00 The fourth item: the chairman or general manager of the hotel made a statement, the company introduced;
00:00 The fifth item: The host invites relevant leaders to cut the ribbon for the xx Grand Hotel;
00:00 The sixth item: The host announced the successful closing of the opening ceremony, and the president or the general manager of the hotel will send the relevant leaders and guests.
Thirteen, expected results
1. The message of opening the xx Grand Hotel has been widely spread, attracting more target consumers to participate in this event.
Secondary activities.
2. Deepen the impression of xx Grand Hotel in the minds of consumers.
3. Whether it is from the early planning or the later implementation, we must strive to achieve the unprecedented sensation of this opening ceremony.
4. Enhance the confidence of internal employees in the company.
5, in the same industry to achieve the latecomer, become a dark horse in the industry
XIV. Activity budget
1. On-site layout: banners, balloons, salutes, fireworks, etc. total × × × yuan.
2. Please ask the relevant leaders for the fare and other expenses of the conference to a total of × × × yuan.
3. The gifts will be given to relevant guests and reporters at the end of the event, such as a total of × × × yuan.
Fifteen, the list of required items:
Chapter 3: Hotel Opening Ceremony Planning Plan
First, the activity process:
Time location activity content
28th 8:00-9:00 Hotel Lobby Guest Report
At 9:00 on the 28th, the ribbon cutting ceremony was held in front of the hotel.
9:40 on the 28th, in front of the hotel, convene guests to participate in the ribbon-cutting
28th 9:58-10:30 in front of the hotel
28:10:30-11:30 Hotel in the hotel Guests visit the hotel
At 11:30 on the 28th, the hotel has three floors of Jiejiangtang.
Second, the lobby layout
1. There are 36 pots of anthurium under the glass on both sides of the lobby door, 18 pots each.
2. One pot of apples is placed on the left and right sides of the lobby reception desk.
3. Place 1 pot of palmetto on each side of the elevator.
4. The lobby has a red carpet on the elevator door.
5, prepare 6 flower baskets, put in front of the door to fill the gap.
Third, the guests to the store preparation and requirements:
Marketing department:
1. Before the guests arrived at the store, the marketing manager took the lead in organizing the manager of each department and the lobby manager to check the implementation of the reception requirements of each department.
2. The marketing department will pay attention to the changes in the activities of the guests during the store, promptly notify the reception departments and report the senior leaders of the hotel.
Housekeeping:
1. The guest first arrived at the store on September 27th, and the latest departure time was September 30th. According to the list of rooms, do the house card key in advance, ask for a clear room number and name, and the county reception office will assist in receiving the house card. On September 27th, we will go to the store 18, and on the 28th, we will go to the store 37, and we will notify you if there is any adjustment.
2. Reserve 10 rooms at the front desk for emergency room replacement.
On the 3rd and 28th, at 7:30, the front desk will assign two people to the first floor to sign in to help the signing and guests to receive the house card. There is a concierge in the elevator to open the elevator.
4. Cooperate with the engineering personnel to check the guest room to ensure the correct use of the equipment. Guaranteed guest room facilities and equipment are always in good condition.
5. The guest is ready to go to the store to prepare a welcome letter signed by the general manager and put it in the guest room.
6. The guest room is ready for the newspaper of the day.
7, the guest room bathroom countertops placed flowers.
8, the delivery of fruit in the room requirements: more than four, knife and fork, placed dry hand small square. Turndown service with night bed
9. The switchboard room of the switchboard has information on the guests staying in each room.
10. During the arrival of the guests, please always pay attention to keeping the floor, public area floor and bathroom clean.
11. Establish a laundry green channel.
12, public toilets dedicated to staring, special service. The bathroom is placed with green plants, the table top is placed with flower inserts, paper towels, hand-picked, hand-dried small towels, to ensure no smell, spray international fragrance air freshener.
13, each room will be distributed to the book
14. A guide to the establishment of the waterfront in the lobby.
15. The guest opened the door 20 hours before the store.
16, PA mechanical group 24 hours standby to prepare water tools to prevent sudden accidents
17. Check in advance the conditions of the sanitary facilities and facilities in the guest rooms, floors and public areas that the guests are visiting, and be fully prepared.
Food and Beverage Department:
Dining arrangement
Time place number number form standard
27th 17:00 Second floor ballroom 40 people Round table 100 yuan / person
28th breakfast, one floor, four seasons, 40 people, round table
At 11:30 on the 28th, three-tier Jiejiangtang 110 people round table 200 yuan / person
28th 17:00 Second floor ballroom 40 people Round table 100 yuan / person
29th breakfast, one floor, four seasons, 40 people, round table
29th, 17:00, second floor banquet hall, 40 people, round table, 100 yuan / person
30th breakfast, one floor, four seasons, 40 people, round table
1. On the afternoon of September 27th, the lobby manager's reception desk placed eight people on the left side of the reception desk. ,
2. Place a table number plate for each meal every day. Two staff guides were arranged on the floor, and the main table of the lunch was placed on the 28th. .
3. The main table is decorated with flowers, and the other tables are decorated with flowers.
4. Green plants are placed on both sides of the stage in the banquet hall.
On the 5th and 28th, there will be 5 floor hangers in the afternoon banquet hall, and each garment will be hanged with no less than 10 clothes hanging.
6. Prepare the contents of the electronic display:
7. The manager of the food and beverage department and the supervisor are responsible for checking the condition of the tableware to be used by the guests, the placement of famous brands, the various equipment to be used and the air conditioning temperature of the banquet hall.
8. All dining tables are provided with mouth cloth, small towels and three sets of cups. The main table is divided into three parts. The other tables cannot be stacked.
9, build a wine station, champagne tower.
Drinks requirements: Confirm with the reception office
Suggested drinks:
White wine preparation: Luzhou Laojiao
Red wine: Great Wall Dry Red
Beer preparation: Qingdao Pure Health, Harbin Beer 1900, Ha Chaogan
Beverage: juice, yogurt, Wudalianchi, cola, sprite, weak alkaline water
Soft Chinese Furong Wang
The above drinks must be confirmed with the county reception office.
10. Check in advance the conditions of the sanitary facilities and equipment in the area where the guests are visiting, and be fully prepared.
Engineering Department:
1. Defend the patrol for 24 hours for a safe patrol of dining, accommodation, and recreation areas. The inspection time is hourly.
2. The weak electrician is in place for 24 hours to ensure that the network TV is operating normally.
3. Elevator workers and plumbing are in place for 24 hours to ensure stable operation of the elevator and water supply. If there is an elevator failure, information exchange with the guests and the floor of the elevator will be carried out, and the fault will be eliminated in the first time.
4, the weak point is responsible for the entire video, photography
5. There are 2 security personnel in the front yard of the hotel to assist the public security traffic police to guide the vehicles and guide the guest vehicles to the front of the arched door of the main entrance of the hotel. After the leader gets off the bus, the security personnel will lead the car to the designated parking space.
7, the engineering department electrician to the scene to ensure that the power supply is normal.
Fourth, the reception process
Guest report
1. There are 2 security personnel in the front yard of the hotel to assist the public security traffic police to guide the vehicles. Guide the guest vehicles to the arched door in front of the main entrance of the hotel. Open the door by the hostesses and ask the leader to get off. After the leader gets off the bus, the security personnel will lead the car to the designated parking space. .
2. There are 4 hostesses at the main entrance of the hotel. After the red cheongsam is asked to get off the bus, Miss etiquette smiles and guides the guests to the lobby. Four etiquette ladies on the left and right sides of the lobby door smiled and guided the guests to sign in and help to wear flowers. The front desk staff assisted in signing the room card and led the guests to the elevator after signing. There is a concierge in the elevator to take the guests to the rest floor.
3. There are 3 staff members on each floor of the elevator department. After the guests step down, smile and confirm the room number to lead the guests into the room.
4, the guest enters the room within three minutes by the designated staff to send a welcome tea smile greetings and then leave the room.
Guests attending the ribbon-cutting
1, 8:30-9:35 The engineering department assigned a staff member to cooperate with the planning company to make the final debugging equipment for the ribbon-cutting ceremony and preparation for each link.
2, 9:35 floor 2 staff members on each floor reminded guests to attend the ribbon-cutting ceremony outside the store at 9:40, and another staff member left the elevator waiting to help the guests to open the elevator. On the first floor, four ceremonial ladies were assigned to wait for the guests to step down and lead the guests to the designated location outside the store to wait for the ribbon-cutting ceremony to begin.
Guests visit the hotel
1. There are 10 hostesses in the lobby, 3 lobby managers, and 2 marketing managers responsible for introducing the tour.
2. After the ceremony, the host etiquette will lead the guests into the lobby. The introductor will lead the instructor to follow the design route. If the guests are crowded during the visit, lead the introductor to coordinate the guests nearby to follow the adjustment route. Mobile and flexible to grasp the scene.
3. After the visit, lead the introducer to lead the guests directly to the third floor of Jiejiangtang to wait for the banquet to begin.
If a guest returns to the room to rest, the lobby manager is responsible for the feedback floor to do the transfer work.
The tour route is attached;
Guest dining
1. Before the guest enters the site, a staff member of the Ministry of Engineering is responsible for playing the background music and preparing the vertical microphone for the leadership speech.
2. After the visit, lead the introductor to lead the guests to the banquet hall. If there is a return room, the guest will be informed by the designated staff on the floor at 11:20. The elevator will have a special person to help the guests to press the elevator, and the three-story elevator has two. Miss etiquette led the guests to the banquet hall of Jiejiangtang after the guests stepped down.
3. Two leaders in front of the three-storey Jiejiang Hall will greet the greetings. The restaurant manager, restaurant supervisor, and marketing manager are responsible for the guest table.
4. When the guest was seated, the hostess gave a half-cup of wine to the red tray with a red tray when a hostess said that the toast would be said to be “cheers”. The catering department manager timely grasped the speech time and communicated with the kitchen in advance to prepare for cooking.
5, when the dishes are served, the passers-by are wearing white gloves, and pick up the dishes in order. According to the design route, the dishes are unified. The designated service staff at each table pick up the dishes and report the names and characteristics of the dishes. When guests are toasting, they should add drinks and drinks in time. The tabletop is cleaned during the dining process. The main table is personally serviced by the banquet manager, and two excellent service personnel cooperate. The other tables are staffed by a waiter.
6. During the service process, observe the expressions and dynamics of the guests at all times, and find out the needs of the guests during the dining process, such as drinks, paper towels, toothpicks or other needs, and do the service work in the first time.
7. The à la carte restaurant prepares 5 tables in advance to configure the driver's dining menu. Li Mingfei is responsible for leading the driver to the second floor dining place for dining. Three service personnel are required to set up the service.
Guest departure
1. After the banquet, the hostesses will lead the guests to the elevator and return to the room to rest. If there is a guest leaving the lobby manager to send the guests to the front of the hotel, the marketing department Li Mingfei is responsible for informing the relevant driver to wait in front of the gate. The parking lot is assisted by 2 guards.
2. The guests who are not leaving the store are responsible for observing the departure time of the guests. If the guests have a tendency to leave the store, they need to inform the lobby manager to wait in the lobby to welcome the guests. Two guards in the parking lot will assist in the delivery.
3. The two ceremonial ladies in front of the guest leave the store to assist the relevant units to issue souvenirs according to the guest list.
4. On the first floor elevator, two guests of the host etiquette will give greetings after the ladder. The lobby manager will be responsible for welcoming the guests to the four security guards outside the store for 2 concierges to assist.
Remarks:
1. In the event of damage to hotel items, the unified reporting department is responsible for coordination.
2, the hotel two cars with 24 hours on standby
3. The lobby manager and the county hospital set up a 24-hour hotline to prevent sudden accidents.
4. The General Department prepares the guest signature book to be placed in the lobby, set up the message office, and a lobby manager is responsible for guiding the message.
5, parking lot security, lobby manager, concierge, floor restaurant collar are equipped with walkie-talkies to ensure that guests are free from information.
6. There are 10 ceremonial ladies. The Human Resources Comprehensive Department is responsible for convening and arranging the various activities of this activity.
Arrived at the store on the 27th:
Received a notice from the guest to start the VIP reception plan
1. There are 2 security personnel in the front yard of the hotel to guide the guest vehicles. Guide the guest vehicles to the front of the main entrance of the hotel. The concierge is responsible for running and opening the door. Please get off the bus. After the leader gets off the bus, the security personnel will lead the car to the designated parking space.
2. There are 2 hostesses in the main entrance of the store. After the leader gets off the bus, Miss etiquette smiles and leads the guests to the lobby. The lobby manager helps the guests to pick up the room card at the front desk. After the room card is received, the guests will be sent to the rest room on the floor, and the guests will introduce the hotel's dining and leisure features.
3. There are 2 staff members at the elevator floor of the guest's floor. After the guests step down, smile and confirm the room number to lead the guests into the room.
4, the guest enters the room within three minutes by the designated staff to send a welcome tea smile greetings and then leave the room, after the guests leave the room, the room has to be small.
5. The Food and Beverage Department prepares a four-table round table banquet hall type in the second floor banquet hall.
6. The designated staff on the floor will be responsible for notifying the dining time and location of the guests 10 minutes before the meal. The guests downstairs dining by the designated staff on the floor to help the guests press the elevator.
7. Two ceremonial ladies at the second floor elevator will greet the greetings and lead to the restaurant.
8. After the guests have finished dining, they will be sent to the elevator by the hostesses and return to the room to rest.
9. Please contact the Marketing Department for other event needs at night.
10. The marketing department will follow up the service.
After the 28th, the guests stayed in the store:
Received a guest to stay in the store to inform the start of the VIP reception plan
1. After the lunch is over: the marketing department coordinates the afternoon activities of the guests. Two staff members are called elevators at the elevator entrance. The lobby manager is responsible for accompanying guests to the lobby to help arrange for the guests to take a seat.
2. After the guest leaves the room, the floor service staff sorts out the room.
3, the evening guests return, 10 minutes in advance to arrange the concierge staff at the lobby door waiting. The lobby manager greets the leaders and enters the hotel lobby. Two staff members called the elevator at the elevator exit, leading the guests to the elevator and returning to the room to rest.
4. The marketing department is responsible for counting the number of guests who have not left the store and the time of leaving the store. At the same time, the number of people in the restaurant is counted, and the relevant person in charge of each department is informed in time.
5. The Marketing Department is responsible for notifying the guests of the dinner arrangement, the need to enter the regional floor, restaurant and meal time.
6. The catering department arranges the dining table and configures the menu according to the number of dining guests at the à la carte restaurant. All the dining tables are provided with mouth cloth, small towels, three sets of cups, and the table tops are decorated with flowers.
Adjust the air conditioning temperature, set up a special person to stay at the restaurant dining guest service.
7. There are 2 hostesses on the elevator floor to greet the guests who are leaving the hotel, and they are responsible for leading the guests to the restaurant. The restaurant has a guest who enters the restaurant and greets him and leads him to the dining table.
8. After the guests leave the room for dining, the floor service staff will arrange the room and provide a turndown service.
9. After the meal, the two hostesses will lead the guests to the elevator and return to the room to rest.
Early on the morning of the 10th and 29th: According to the number of guests in the restaurant, the restaurant will be arranged to prepare breakfast.
11. The guest is responsible for notifying the dining time and location of the guests 10 minutes before breakfast. The guests downstairs dining by the designated staff on the floor to help the guests press the elevator.
12. There are 2 hostesses in the elevator to welcome the restaurant to the restaurant. There is a leader in front of the restaurant to lead the guests to the dining table.
13. After the meal, the two hostesses will lead the guests to the elevator and return to the room to rest.
14. When the guest leaves the store, the lobby manager is responsible for welcoming the guests to two concierges outside the store to assist in the delivery.
Article 4: Hotel opening ceremony planning plan
One hotel overview
1. Project: x Grand Hotel
x Grand Hotel, formerly a territorial hotel, was discontinued due to poor management in June XX. It is now positioned as a local Chinese restaurant in Leshan.
2, the opening theme: taste Jiazhou music food Kaiyuan
This theme injects the characteristics of Leshan into the Kaiyuan Hotel, giving the hotel its own unique characteristics and style, attracting customers with distinctive features; enabling customers to convert consumers to the predecessor of Kaiyuan Hotel when they open the business. The original impression of the customer is to increase the customer's interest in the food taste of the Kaiyuan Hotel.
3. Purpose:
At the beginning of the opening ceremony, the hotel has put a strong Leshan local speciality culture culture to pave the way for future publicity;
1) Inform Leshan Citizen Kaiyuan Hotel to officially open the welcome.
2) With the opening activities as the carrier, it reflects the unique business model of Kaiyuan Hotel. Let consumers understand the management taste, concept and culture, establish their unique brand image, and build a good foundation for winning favorable competition in the service industry in the future.
3) Expand your visibility and influence.
4. Opening hours: reservation is September 15th
5, positioning: Leshan local specialties culture pure Leshan people Sichuan flavor
6. Form of publicity: The interaction between the media and the live events.
Second hotel swot analysis
With the continuous development and progress of the economy, the urban area gradually moved from the old city. Radiating with Leshan New Century Plaza and surrounding it, it has gradually formed a new business district focusing on catering, entertainment and leisure. At present, several large and mature hotels have been formed in this commercial circle: Sansu Hotel, Red Sorghum Seafood Hotel, Hongrui Hotel, Piaoxiang Hotel, and other small and medium-sized restaurants.
Advantage:
1. Scale: Covering a total area of 1,180 square meters, it is a first floor. There are 11 private rooms, including 7 small rooms, 4 large private rooms, and 10 tables for 8 people in the hall. It can accommodate more than 260 people at the same time. .
2. Leshan's unique Chinese-style restaurant, which is operated by pure local culture, has a number of medium-to-high-end residential communities within a kilometer. The residents of the community have certain spending power.
3. The first pure Leshan people in the Leshan area taste Sichuan cuisine.
Disadvantages:
1, the store is not prominent enough
2, the characteristic culture can not highlight the characteristics of the hotel, not attractive enough
3. The failure of the operation of the former Territory Hotel will have a certain negative impact on the operation of the current Kaiyuan Hotel.
opportunity:
1. Leshan City's catering industry accounted for 22% of gdp in XX. Leshan Tourism Bureau and Leshan Economic and Trade Commission decided to increase support for Leshan local catering enterprises and strive to make the catering industry in Leshan area bigger and stronger.
2. The geographical position is near the center of Leshan's future high-end economic development.
3. The economic development of Leshan is rapid, and the number of enterprises is growing at a high speed.
4. There is no standard leader in the Chinese food industry in Leshan.
Threat:
1. Threats to other Kaiyuan hotels in other mature Chinese restaurants around the business circle
2. With the development of the hotel itself, other big hotels are also developing.
3. The threat to the big hotel opened in the future
4. The large hotels nearby have matured and the source of customers is basically stable, which makes it difficult to divert passengers.
Three pre-operations
Advertising
1. Community advertisement: Select the advertisement of the high-end residential area in the new urban area for 3 months, and the high-end community is the place where the higher income people are concentrated. Advertising in high-end residential areas is highly targeted. Say goodbye to traditional promotions and forms of commercial advertising, bid farewell to invalid and expensive forms of advertising. Using people's curiosity, in the short term, gather popularity, attract potential consumers to pay attention to Kaiyuan, and let Kaiyuan consume at the beginning of its opening. In this way, 80% of the residents in the new city can know the discounts, locations and unique Leshan hotels. Improve its visibility and reputation.
The main contents of the advertisement are: opening time, address, ordering phone number, preferential policy, unique Leshan, suitable for wedding reception party banquet and other group banquets.
2. Cooperate with China Telecom, China Mobile, China Unicom and other communication industries to carry out newsletter grouping. This method can cover most of the people in Leshan City and adopt phased transmission. On one hand, it can control the cost, and the two aspects can be maximized. Consumer group coverage. At the same time, its high-end VIP customers can enjoy a 20% discount when ordering food.
3. Post information on some free radio stations. Enhance the popularity and reputation of Kaiyuan.
4. Post information at the traffic station
The main contents are: opening time, address, ordering phone, preferential policies, Leshan unique, suitable for wedding banquet party banquet and other group banquets.
The traffic music channel is a program that taxis and private cars often listen to, and our target group is those who often take a taxi or have a private car. By posting information, the target group can be informed of the opening time, address, ordering phone number, preferential policies, Leshan unique, suitable for party banquets such as wedding banquets, etc., to attract them to consume. It is estimated that 40% of people who can play and private cars know Kaiyuan. Generate impulsive consumption.
5, do dm single or life guide
Dm single and living guides are distributed to different areas, including places where high-income people such as storefronts are concentrated. 80% of the people in these areas are aware of the opening time, address, ordering phone number, preferential policies, Leshan unique, suitable for wedding banquets of Kaiyuan Hotel. Party banquets and other group banquets, etc., generate impulsive consumption. At the same time, do the dm single or life guide to see the picture of the dish to guess the name of the dish, guess that you can send this dish for free.
Be sure to inform potential consumers of Kaiyuan's new opening, high-end enjoyment, Leshan characteristics, mass consumption, and wedding banquets.
Work with some partners:
1 There is no hotel cooperation for dining. They can give them a 20% discount when they bring customers to spend. They can put the money on their bills, and they can bring their guests a 20% rebate.
2 Cooperate with the tea house to wash the feet and so on. If you go to spend, you can get a 20% rebate.
3 Work with travel agencies. Travel agencies can have a 20% rebate on Kaiyuan consumption.
4 Cooperate with a wedding company or a marriage registry. They offer a discount on the wedding banquet information.
By working with the above companies, you can spend less time recruiting customers and increasing your turnover.
Four live events
1 Reimbursement for the person who is paying for the purchase. The welcoming staff greeted the people who came to Kaiyuan to help them pay for it.
2 9.18 The Difficult Day of the Country: Make a KT board at the door and write: "The traitor and the Japanese devil are not allowed to enter." Attract the media to report operations. Enhance the patriotic enthusiasm hidden in the hearts of dining customers. Do event marketing.
3 and the wedding company to do a wedding ceremony with a bright spot, while giving the wedding party a low discount. Please report to the newspaper and TV station and do paid news.
4 opening promotion discount
Anyone who spends at the Kaiyuan Hotel on September 15th to 17th can enjoy a 40% discount.
Anyone who spends at the Kaiyuan Hotel from September 18th to September 30th can enjoy a 30% discount.
Anyone who spends at Kaiyuan Hotel from October 1st to October 15th can enjoy a 20% discount. At the same time, Kaiyuan sent Kaiyuan a cold and fruit plate with its own characteristics.
Five site layout
1. The red carpet is laid in front of the main entrance of the hotel, and the Chinese flower baskets are placed on both sides.
2. One double dragon arch and two light poles.
3, the hotel lobby is decorated with hanging balloons, 200 strings, about 1000.
4. Set off firecrackers and music. Attracting attention to pedestrians.
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