Mall opening ceremony planning plan
Part 1: The opening ceremony of the mall opening ceremony
I. Planning background Large-scale shopping mall market analysis The recently published survey report of the world-renowned McKinsey Business Consulting Company pointed out: "After China's accession to the WTO, the biggest impact in the economic field will be the Chinese retail industry. Due to the lack of modern advanced retail management mode and The overall planning and operation, at present, China's various business malls developed and operated by developers, the loss of up to 60%; with Wal-Mart, Carrefour and other world retail giants rushing to China, the competition of China's retail industry has entered a hot situation. Many large shopping malls have Stranded, in trouble." Take Kunming as an example: the famous “New Oriental Women’s Square” no longer exists. The “Golden Splendor” once sought after by consumers and the media has no one to care about. The “Tianheng Times Famous Shop” is unpredictable, Kunming’s FireWire “ Change the face, the southwestern commercial building reshuffle integration, Shengxing take the Wuhua Building, Hualian into the Hepingsheng City, Meichen Department Store is gearing up... The only remaining Parkson and Jinlong Department Stores are also making good efforts. All this shows that the traditional business model must be in line with international standards, must accept advanced management concepts, and carry out all-round and professional operation. On the other hand, we are stimulating the era to carry out long-term specialization and systemization for the target consumer market in Kunming. The directional market research and research has further proved that: always grasp the dynamics of fashion front, lead the fashion trend of Kunming, fully understand the needs of the target group, and then establish the foothold in the Kunming market, and gain the favor and respect of consumers.
The competition in large shopping malls is fierce, and various celebrations and promotions are often used by many merchants. In the long run, many activities have not been noticed by consumers, which has greatly reduced many business activities, especially in the opening ceremony. In the beginning, it will be particularly attractive to people's attention, so that they can increase their visibility and reputation in the shortest possible time.
Fashion Spring should stand out in this fierce commercial competition. First, we must do a good job at the opening ceremony. To this end, we must take the A: Geographical Advantage of Fashion Spring Shopping Center - the prosperous area of the middle section of Youth Road; B : Product Advantages - Fashion trends, brand-name collections and activities are closely combined to achieve a good publicity effect.
The ultimate goal of the event is to promote the popularity, reputation and loyalty of fashion spring through the opening ceremony of novelty, characteristics, influence and attraction, in order to accumulate a good brand for the “fashion spring-fashion trend”. assets.
Activity constitutes a three-step
1. Warm-up songs before opening: media use, press conference;
2. The enthusiasm of the opening ceremony: the content of the event on the opening day was fully unveiled;
3. After the opening of the live music:
Content: Every three months, a “matching festival” will be held. Each time, the pattern will be refurbished and wonderfully presented. The long-term “Fashion Fashion Frontier” graphic and article series will be published in the strong media in Yunnan.
Hosting: Fashion Spring Shopping Center Undertaking: Inspiring the Times II, Event Contents, Holding a Press Conference Opening Ceremony, Opening Ceremony, Lion Dance, Dragon Dance Performance, Street Dance Performance, On-the-Spot Fashion Show, Matching, Shopping, Awards, On-site, Answers, Lottery, Fashion Show, III, Site Arrangement
1. Cover the fashionable spring arches with red cloth;
2. Use a colorful balloon at the entrance of the mall to form a two-story rainbow door;
3, 6 floating, and equipped with 6 cloth labels, marked with a prominent slogan;
4, take a T-shaped table, and equipped with a canopy, T-shaped table is paved with red carpet, on the side of the computer with a slogan and pattern printed with a photo painting bracket;
5. The band of action is circled around the T-shaped table, and the slogan is also printed on the tape;
6. Place 4 large-sized, unique and fashionable large flower baskets in the entrance of the shopping mall. The advertising slogan is posted on the flower basket;
7. Place a special large flower ball with a diameter of about 1 meter on both sides of the front door of the mall, and support it with a shelf;
8. Place a large Christmas tree on each side of each flower ball and decorate it with brightly colored ribbons. In the sun, the Christmas tree will sparkle. Two fashionable spring people wearing Santa costumes stand in front of the Christmas tree to welcome the guests.
9. Arrange the stylish 3-6 hostesses at the entrance of the mall to welcome the guests.
Fourth, the event will be arranged to hold a press conference
1. Time: Within one week before opening
2. Location: Fashion Spring Meeting Room
3. Contents: The opening ceremony and event arrangement of the Fashion Spring Shopping Center will be released, and the preparations for the competition will be held, and the reporter will be asked. At the same time, the color print advertisement will be published in the 1/2 edition of the Spring City Evening News and the Urban Times Fashion Edition.
4. Purpose: To promote and strengthen the new image and new concept of “Fashion Spring Shopping Center” to lead the fashion trend through the propaganda and reporting of strong mainstream media.
5, the site layout is simple, bright background board, marked with the words of the fashion spring press conference and the fashion spring emblem. The picture is mainly the most fashionable and beautiful costumes in the fashion spring;
Place some flower pots on the conference table;
At each end of the table, a small banner is placed, and the slogan "Fashion Spring" and "Leading the trend" is written.
6. Press conference related leaders and business authority experts Zhang Dewen, deputy director of the Propaganda Department of the Yunnan Provincial Party Committee, director of the Provincial Government Information Office and spokesperson of the provincial news station Yunnan TV 3 people × 400 yuan / person = 1200 yuan Kunming TV station 3 People × 400 yuan / person = 1200 yuan Yunnan Daily 1 person × 400 yuan / person = 400 yuan Yunnan Economic Daily 1 person × 400 yuan / person = 400 yuan Spring City Evening News 1 person × 400 yuan / person = 400 yuan Yunnan Information News 1 People × 400 yuan / person = 400 yuan life new newspaper 1 person × 400 yuan / person = 400 yuan City Times 1 person × 400 yuan / person = 400 yuan National Times 1 person × 400 yuan / person = 400 yuan Kunming Daily 1 person × 400 yuan / person = 400 yuan Dianchi Morning News 1 person × 400 yuan / person = 400 yuan public consumption newspaper 1 person × 400 yuan / person = 400 yuan Yunnan Science and Technology News 1 person × 400 yuan / person = 400 yuan travel report 1 person × 400 yuan / person = 400 yuan Yunnan People's Broadcasting Satellite Station 1 person × 400 yuan / person = 400 yuan Yunnan Economic Radio Station 1 person × 400 yuan / person = 400 yuan Kunming People's Broadcasting Station 1 person × 400 yuan / person = 400 yuan The central government stationed in the news unit 5 8 people × 400 yuan / person = 3200 yuan related gifts 50 yuan per person, 1050 yuan material preparation industry leadership leadership speech draft 50, fashion spring leadership speech 50 copies, business elite Speeches 50 parts, 50 parts of spring fashion related materials, press releases pass is issued Class 3 of 30
90 copies, the host, one copy of the draft, printing, copying, summarizing, binding, etc.
7. Effect of the program Through this press conference, the popularity, reputation, market customer base and brand image of Fashion Spring will be further expanded.
,the opening ceremony
1, time:
2. Content:
The host announced the start of the celebration and introduced the guests one by one;
After the host announced the opening ceremony, 1-2 guests uncovered the red cloth covering the spring of fashion, and instantly realized that the true face of fashion spring immediately produced a sensational effect;
Industry executives, business elites, and store leaders gave speeches.
Lion dance, dragon dance performance
1. Location: on the square in front of the shopping center
2. Content: Inviting the performance team to start performing traditional Chinese programs in the applause after the opening ceremony. On-site guests were invited to give the four lions a finishing touch. At the same time, the four lions in the performance gave their words to present the auspicious atmosphere of the opening ceremony and attract more consumers' attention.
Street dance performance
1. Location: on the square in front of the shopping center
2. Content: Invite the famous street dance performance team in Yunnan Province to perform avant-garde and fashionable street dance.
3. Purpose: To promote the fashion spring to lead the fashion trend and spread the youthful vitality through the energetic fashion street dance performance, and at the same time attract more consumers' attention.
Live fashion show
1. Location: T-stage on the square
2. Content: Inviting 10 national and Southwestern model champions and other famous male and female models to wear fashion spring costumes for fashion performances.
3. Purpose: Use the celebrity effect to quickly enhance the popularity of fashion spring, and show the concept of fashion spring leading the fashion trend and the elegant taste of fashion spring with the image of youth and beauty.
Match festival
1. Location: Fashion Spring Gate Square
2. Content: 30 people from Kunming fashion women were invited to participate in the event. The top 10 contestants were selected. The champion gave a fashion costume worth 8,000 yuan, one forever jazz platinum card; the runner gave a fashion costume worth 5,000 yuan, a jazz platinum silver card; the third runner gave a fashion costume worth 3,000 yuan, jazz platinum A copper card; 5 awards for excellence, a fashion dress worth 1,000 yuan, a VIP card.
3. Purpose: To attract large-scale fashion women from Kunming to participate in this activity, aiming to quickly spread the fashion style and taste of fashion spring to the consumers through the personal experience of the participants.
Shopping prizes
1. Content:
The first person who bought 500 yuan in the fashion spring shopping mall and won the fashion clothing worth 8,000 yuan;
The 50th person who bought 500 yuan in the fashion spring shopping mall and won the fashion costume worth 6,000 yuan;
The 100th person who bought 500 yuan in the fashion spring shopping mall and won the fashion costume worth 4,000 yuan;
The 150th person who bought 500 yuan in the fashion spring shopping mall and won the fashion clothing worth 2,000 yuan;
The 200th person who bought 500 yuan in the fashion spring shopping mall and won the fashion apparel worth 1,000 yuan;
2. Purpose: To attract consumers to purchase through high rewards. At the same time, high rewards can also have a sensational effect.
Answers lottery
1. Content:
Within one week before the opening of the business, 1/2 version of the color print advertisement was published on the fashion editions of the two large-volume and widely spread media, Metropolitan Times and Spring City Evening News, and published in the advertisements. The title of the question, and tell the reader that the answer can be found at the scene of the event on the day of the opening ceremony;
On the opening day, the newspaper with the advertisement will answer the questions on the spot. If it is completely correct, you can participate in the on-site lucky draw;
Award setting: Place a number of billiard balls in a carton with “hours”, “shang”, “spring”, “days”, “fashion”, “spring” and “fashion spring”. If you touch any of the individual characters, you will be awarded a fashion costume worth 500 yuan. You will find a fashion suit with a value of 1,000 yuan for the two characters. You will find a fashion costume worth 5,000 yuan for the four-word winner.
2. Purpose: To attract consumers to participate through the high rewards of interesting answering activities, which has an excellent communication effect on the popularity of fashion spring.
Fashion Show
1. Location: Kunming Hall or Art Theatre or alternative
2. Content:
Fashion show will be held on the theme of “Fashion Spring, Fashion Frontier, Leading Fashion Trends”;
Invite strong media to participate in the propaganda and propaganda. The media should include the central news media and the mainstream media in Yunnan;
Announce the list of winners participating in the competition festival on the day;
Those who have purchased 500 yuan on the same day and the winners at the event will enter the venue free of charge at Fashion Spring's fashion show;
Inviting 20-40 famous male and female models to perform with the winners to perform fashion shows.
3. Purpose: Infiltrating fashion into fashion through fashion conferences is the forefront of Kunming's “Fashion Frontiers and Leading Fashion Trends”.
Fifth, the media strategy for the same period in order to spread the fashion characteristics of fashion spring and the grand opening of the opening ceremony, in order to attract more people to participate in the opening ceremony, and in the week before the opening of the business, choose a larger circulation and a wider spread. The media with greater influence - the fashion color layout of "Chuncheng Evening News" and "Urban Times" carried out the promotion of products and opening activities, in order to cause the general public and consumers to pay special attention to fashion spring in advance.
1. Before opening:
Number of times: six issues, "Spring City Evening News", "Urban Times" three 1/2 edition color print ads;
Content: Inform the consumers of the opening hours of fashion spring, the main content of the day's activities, knowledge answers, competition rules and other rules.
2. After opening:
Number of times: four issues, "Spring City Evening News", "Urban Times" two 1/2 edition color print ads;
Content: Announce the list of winners of the competition, the prize for shopping, and the winners of the lottery, and announce the business status of the first 1-3 days of fashion spring, in order to reproduce the grand opening of the fashion spring, so that the fashion spring is widely recognized by the market and consumers. .
VI. Activity budget 7. Planning reasons
1. The ultimate goal is to inspire the people of the times: fashion spring must occupy the leading position of Kunming fashion for a long time, and must combine its own advantages with the professional planning of the era to create the "core competitiveness of fashion spring". Wisdom can eliminate the embarrassing situation of "anticlimactic" and "a flash in the pan". Only by understanding, inspecting and analyzing market information at any time, combining its own characteristics and advantages, improving its own inadequacies and disadvantages, promoting new products, promoting new and superior products, and promoting superior products, fashion spring can be fully equipped; fashion spring can stand in Kunming consumer market. Invincible, and trying to dominate the gimmick.
2. The ultimate care and enthusiasm era conducts professional orientation research and research on the Chinese clothing market and the Kunming clothing market every month, and provides the latest and fastest consumption trends in the fashion spring to the fashion spring to organize and expand sales for the fashion spring. Provide decision-making basis;
Inspire the times to conduct a commodity structure, marketing, promotion strategy, event planning, etc., with the competitors of the same city every six months, and to warn the fashion style of the fashion spring, and propose a solution strategy;
Inspire the times to provide help and strategies for the internal policies, external policies, corporate mechanisms, teamwork, talent training, and cultural environment of Fashion Spring Mall;
Inspire the times to predict the target market and sales volume and sales of Fashion Spring;
Inspire the times to provide the investigation report on the consumption potential of the Kunming clothing market from time to time, so that Fashion Spring can formulate marketing strategies in a targeted manner;
Inspire the times and industry experts to conduct special research on the international fashion market. In the name of fashion spring, the two sides have long published the "fashion clothing, popular frontier" feature articles in the media to guide the most white-collar workers in Chuncheng to make correct consumption;
A fashion spring competition festival is held every 3 months;
According to the changes in market conditions, assist the fashion spring to adjust the marketing integration strategy in a timely manner, and formulate detailed promotion plans and coping strategies for Fashion Spring.
Part 2: Planning of the opening ceremony of the mall
First, the event planning background:
In recent years, with the rapid and rapid development of the domestic department store circulation industry, the competition for the “majors” of major department store chain circulation has been one after another, showing the situation of “three flowers and three disputes”.
As a large-scale retail chain enterprise jointly operated by China and Hong Kong, Shenzhen Tianhong Group Co., Ltd., a famous brand company in China's department store circulation industry, has been the first consumer group in Shenzhen and the high-end market since 1984, integrating shopping, food, entertainment and leisure. The successful launch of the one-size large MALL-style department store has made Tianhong a major shift from traditional department stores to modern department stores. In just 20 years, it has grown from the initial capital of 88 million to today's 2.82 billion yuan. RMB, and 17 chain stores in more than 10 large and medium cities across the country.
The success of Tianhong and the bold positioning and launch of the market have made the Tianhong brand gradually recognized by the citizens of many large and medium-sized cities, and once became the leading enterprise in Shenzhen retail industry, standing in the forest of the top 100 retail enterprises in China, further highlighting the rainbow The strength is to continue to make the Tianhong brand deeply rooted in the hearts of the people, and further carry forward the brand. In addition to choosing to continue to expand its strength in the cities with strong consumption power in the Pearl River Delta, Tianhong Group will extend its tentacles to Nanchang and Xiamen. As a strong consumer power in the Pearl River Delta, Dongguan, Huizhou and other places have become the first choice for Tianhong to further expand its target. Huizhou Tianhong Department Store, which will open in Huizhou in September this year, will continue to take the high-end route and will serve the citizens of Huizhou with superiority.
Second, the opening and closing time of the celebration:
Time: September 28, 20XX Venue: Tianhong Huizhou, XX Road, Huizhou City 3. Celebration Ceremony:
Guest and media sign in:
Opening ribbon cutting ceremony:
Special officials from relevant local government departments, general manager of Tianhong Group and invited guests attended the opening ribbon-cutting ceremony.
1. Invite local government officials to take the stage to deliver a speech.
2. Invite the general manager of Tianhong Group to take the congratulatory message to Huizhou Tianhong Store.
3. Invite other guests to come to the stage to deliver a speech.
4, lion show
5. Invite the general manager of the relevant Tianhong Group to be the finishing touch of the lion.
6, the new store door opened to meet customers second, "deep love Tianhong · colorful autumn love" fashion release interpretation: this link will mainly break the traditional ribbon-cutting store in the past when the opening ceremony of the ribbon cutting mode, the new model is, inherited the previous In addition to the necessary links, we suggest that after the completion of the ribbon-cutting session, we will hold a unique “Deep Love Rainbow Rainbow Fun Autumn Love” fashion conference, which invites young and beautiful models to wear a variety of noble costumes for on-site display. And further promote the famous brand clothing that is stationed in the mall. In the fashion release of this “Fun Autumn Love” fashion, it is recommended that the malls will introduce the large department store suppliers of the mall to watch this fashion release event. Caused a sensation and brand effect to attract more people to watch.
In order to achieve the intended purpose of this event, we suggest that at the event site, the brands of major businesses will be played around the stage. On the background version of the stage, the sponsored business names of the major fashion brands hosting this fashion release event are listed.
Third, the preparations and progress of the opening ceremony of the celebration:
1. Determine the ceremonies to host the event before August 20.
2. Before August 20th, determine the number and list of guests attending the opening ceremony of this celebration.
3. Complete the printing of various promotional materials, gift bags and gifts, and various outdoor inkjet and banner advertisements for the entire opening ceremony before August 25, 20XX.
Part 3: Planning of the opening ceremony of the mall
I. Introduction]
In view of the business philosophy of “leading fashion consumption and advocating exquisite life”, how to attract high-end consumers in a targeted manner, how to match the activities and activities with the high-end positioning of the mall and the consumption patterns of high-end consumers, It became the key to this event.
In the planning process, we will focus on the combination of opening celebrations, promotional activities and the establishment of high-end image of the mall; the theme of the event is as artistic as possible to “trick the tiger's skin”, dilute the commercial purpose of the promotion, and make the activity closer to the target. Consumers are more able to impress target consumers. The opening ceremony of the first "Zijing" Cup Golf Tournament was the highlight of this event and the continuous news hotspot, striving for innovation, making the event shock and exclusivity. From the previous advertising campaigns and the theme styles in the activities, we have considered all aspects of the specific consumer groups. In the course of the activity, in order to avoid the detention of other idlers, the celebration scene should not be grand, and the time should not be too long.
Second, [activity theme]
Opening ceremony
2. The opening ceremony of the first "Bauhinia" Cup Golf Friendship Match 3, [Activity Style]
Grand elegance, four, [purpose purpose]
Display the high-end brand image of Bauhinia Department Store for all sectors of the society, and increase the popularity and influence of Bauhinia Department Store;
Create a brand-new image of Hainan's first high-end boutique shopping mall; shape the boutique atmosphere of Bauhinia.
Through this opening ceremony and the opening ceremony of the "Bauhinia" Cup Golf Tournament, we will develop a variety of horizontal and vertical promotion channels, set off the promotion climax of the National Day Golden Week and the continuous news hotspots and promotion climax, laying a good promotion foundation and a good social foundation. .
V. [Advertising]
1. Early publicity
10 days before the opening of the business, the Hainan Daily, Haikou Evening News and the LCD TV media network of various high-end office buildings launched propaganda campaigns; effectively targeting high-end target consumers.
Elevator advertisements are displayed in various high-end communities and high-end office buildings in the surrounding area, effectively targeting the surrounding high-end consumers and effectively conveying the opening of the Bauhinia Department Store and related information.
Each golf course is designated as a designated unit for the golf course members and golf celebrities, elites to send a beautifully designed invitation, invite them to participate in the Bauhinia Department Store Opening Ceremony and the first "Zijing" Cup Golf Friendship.
2. Within 5 days after the opening of the post-production, the media in Hainan Daily, Haikou Evening News and LCD TV media of various high-end office buildings further launched a publicity campaign to attract the attention of target consumers and stimulate the desire of target consumers.
Further tracking and reporting on the "Zijing" Cup Golf Friendly Tournament, set off a continuous news hotspot.
6. [Guest Invitation]
The invitation of the guests is an extremely important part of the ritual activities. In order to make the ceremonial activities give full play to the positive effects of their sensation and public opinion, we must carefully select the objects, design exquisite invitations, and invite the well-known people to attend and create the invitations. The news effect, an invitation letter is issued in advance.
Guest invitation range:
A. Government leadership; leader of the superior level and person in charge of the competent department;
B. The person in charge of the organizer and the person in charge of the co-organizer;
C, the authority of the industry, the authority or elite of the golf industry;
D, celebrities, journalists;
E, sponsored business; large enterprise CEO VII, [activity highlights]
1. The opening ceremony of the first "Bauhinia" Cup Golf Competition was held on the platform of the opening ceremony. Members of Hainan's golf courses are the main participants, and each member is given an invitation letter, which is related to the relevant matters. Each merchant in the mall is a sponsor, and can also invite golf equipment manufacturers of well-known brands in Haikou as sponsors or co-organizers; invite Hainan golf clubs as co-organizers, and all contestants can get beautiful gifts on the opening day of the mall. Winners receive cash awards and premium gifts from world brands in the mall. All contestants can get corresponding discounts when shopping in the mall, and they can also receive certain benefits in the co-organizers. Under the benign joint operation, the organizers, co-organizers and sponsors will achieve a win-win situation in cooperation.
2. Thousands of DM magazines are free of charge:
In order to expand the opening effect and brand influence of the mall, the DM magazine is released to consumers. The DM magazine is printed on large 16K, 68P, four-color coated paper with a circulation of 1,500 copies. The main distribution channels are gifts for all attendees at the opening ceremony and a free gift during the opening promotion period.
The main content of this magazine is divided into three sections:
“Leading fashion consumption and advocating exquisite life” – introducing the business philosophy, shopping environment and other relevant information of Bauhinia Department Store;
“Brand Story” – introducing various brands in Bauhinia Stores;
"Golf enjoyment" - introduce the relevant knowledge of golf and related information of co-organizers;
3. In terms of atmosphere rendering, the elegant model catwalks and piano performances replace the military bands, gongs and drums, and lion dance teams used in the ceremony. Every visitor is refreshed and unforgettable, and can effectively improve the news highlights and publicity of the opening ceremony. Injecting an elegant culture into the celebrations, and it is in line with the high-end positioning of Bauhinia Department Store and the ideal lifestyle of the target consumer group.
4. "Famous Stars" to help out: invite the authority or elite of the golf industry to make the insiders admire; invite a brand spokesperson to perform one or two shows, set off the third climax of the venue, the whole event is climax The end of the game is endless.
Eight, [active program]
The ceremony began on September 25, 20XX at 9:00 am.
8:30 Play the welcome song, Miss etiquette welcome, guests sign in, wear boutonniere, badges, gifts, and guide guests to the venue, VIPs introduced VIP seats.
8:35 The elegant fashion show of the model began to showcase the charm of the internationally renowned clothing brand. The high-end positioning of the Bauhinia Department Store was deepened in the guest impression, and the atmosphere of the scene was also adjusted to attract the attention of the guests.
9:00: At the end of the fashion show, colorful ribbons of colored paper were sprinkled from the air. The host took the stage to announce the opening ceremony and introduced the guests. They read the congratulatory unit congratulations and congratulations.
9:05 Bauhinia's high-rise collar leads to a welcome speech
9:10 Government Leadership Speech
9:15 Leading speech by co-organizer
9:20
9:25 The sports department led the speech and announced the opening of the first "Zijing" Cup Golf Friendly Tournament, the salute, the peace pigeon and the hydrogen balloon.
9:30 piano playing
9:35 Announced the list of people who cut the ribbon, and the hostesses guided the officiating guests to the rostrum.
9:40 Announced the opening of the ribbon-cutting ceremony. The officiating guests cut the ribbon for the opening ceremony. The guests and the owners toasted, salute, flying small balloons, colorful gifts, and the ceremony was pushed to the second climax. The host announced the official opening of the business. Consumers can enter the market.
9:45 Activities enter performances and related interactive activities
10:00 End of the whole event IX, [Placement layout]
The combination of the site layout and the theme of the opening ceremony will strive to be “careful, meticulous, conscientious and comprehensive” and carry the elegant culture to the end. The design of the awning, T-shaped table and background plate can fully highlight the elegance and grand style of the venue.
Place the required materials on site
[Bunting]
1, the number: 80 faces
2. Specifications: 0.75mXl. 5m
3. Material: silk surface
4. Content: "Leading fashion consumption and advocating exquisite life."
5. Arrangement: Insert around the square.
The beautifully printed flags are fluttering in the wind, and each guest is greeted with joy, fully reflecting the enthusiasm and joy of the organizers. The number of flags can reflect the grandeur of the entire celebration scene. At the same time, it is an effective publicity product.
[banner]
1. Quantity: several;
3. Specifications: 4.5X10M
4. Content: Grand Opening of Bauhinia Department Store
5, layout: under the high air ball
[Heavy]
l, quantity: 20;
2. Specifications: 0.8X20M
3. Content: Congratulations from various merchants and cooperation units
4, layout: square and supermarket building [flying peace pigeon]
1. Quantity: 188
2. Arrangement: announce the release of the first "Zijing" Cup Golf Friendship
[flying small balloon]
1, the number: 2000
2. Material: imported PVC
3. Arrangement: The main venue will be released when the ribbon is cut, which makes the whole venue appear grand and peaceful, and can increase the atmosphere of the opening ceremony.
[High air ball]
l, quantity: 6
2. Specifications: The diameter of the balloon is 3 meters.
3. Content: Congratulations and celebrations
4. Arrangement: Over the scene and the main venue.
[inflatable dragon arch]
1. Quantity: 2 seats
2, specifications: span 15 meters / seat
3. Material: PVC
5. Arrangement: entrance to the main venue and entrance to the lane [silk]
1. Quantity: 100 meters
2. Arrangement: the doorposts on both sides of the market entrance
[reception table]
1. Quantity: 1 to the station,
2. Arrangement: The table on the right side of the main venue is covered with red velvet cloth and written with “check-in place” for VIP sign-in.
[Flower basket]
1, the number: 30
2, specifications: five-tier Chinese
3. Arrangement: The blue and white flowers with sincere congratulations on the left and right sides of the podium are dazzling and make the celebration more exciting.
[background]
1, quantity: one piece
2. Specifications: 10m X 5m
3. Material: steel frame, inkjet
4. Content: The subject word, whose style is consistent with the theme style of the event, can reflect the theme of elegance and fashion.
[T-shaped table]
1. Quantity: l seat:
2. Material: steel pipe, wood board, red carpet
[Red carpet]
1, the number: 200 square meters
2. Arrangement: The main venue is open space, from the entrance to the podium to highlight the main venue, adding a festive atmosphere.
[other]
1. Cut a piece of colored cloth and tie the flowers according to the number of people who cut the color.
2, sign in this book, 1 set of pen
3, 150 chairs
4, boutonniere 150
5, 150 badges
6, green plants 300 pots
7, potted plants 200 pots
8, the color of the atmosphere creates
[Miss etiquette]
1. Number of people: 10
2. Location: On both sides of the podium, the hostesses at the signing ceremony are beautiful and beautiful, wearing a sash, smiling at the guests and helping to cut the ribbon. It is a beautiful scenery on the celebration field.
[piano performance]
1. Number of people: 1 person,
2. Specifications: famous pianist
3. Location: On the podium, during the welcoming and ceremonial performances, various welcoming songs and warm celebrations were performed to make the ceremony grand and full of style.
[professional model team]
1. Number of people: 18 people
2. Location: Perform a lively atmosphere on the runway before the celebration begins and match the theme of the event.
[sound]
1, quantity: l set
2, Description: Professional
3. Location: Main venue
4, the media cooperate with ten, [subsidiary files]
Subsidiary File 1: Main Hall Effect Map Attachment File 2: Podium and Background Board Design Subsidiary File 3: Invitation Design Subsidiary File 4: DM Book Design Subsidiary File 5: Banner, Congratulation, Bunting Design Attachment File 6: X Display Frame Design Subsidiary File 7: Celebration Material Details and Expense Budget Attachment File 8: Analysis of Consumption Patterns of Target Consumer Groups and Corresponding Pre- and Post-Advertising Measures XI, [Postscript]
1. The contents of the activities in this draft are tentative, and the outlines of the plan and other unfinished matters or due to time issues, or need to be more in-depth communication and discussion with the organizer can be decided, so it is not reflected in this case. ,beg to be excused.
2. The details of the first "Zijing" Cup Golf Friendship Tournament will be handled separately and will not be elaborated in this case.
3. Under normal circumstances, the opening date should be selected on the statutory rest day for the guests and consumers to attend, and the organizer's scheduled time on September 25 is just Monday, it is recommended to make another decision.
4. Our company attaches great importance to the planning and hosting of this event, and hopes to make this celebration a complete success with the organizers in in-depth communication and cooperation - to achieve good promotional benefits and broad and lasting social benefits and news benefits. .
Part 4: Planning of the opening ceremony of the mall
The purpose of the event: fashion, vitality, passion and flying theme: the new concept of fashion life, Century Hualian Shopping Mall brings you more experience shopping new choices Objectives: Through the opening ceremony, the brand image and service tenet of Century Hualian Supermarket Deeply spread, shaping social awareness and reputation, attracting attention from all walks of life.
Showcasing its own strength through grand celebrations paves the way for later management.
Conduct corporate social public relations, establish the social image of Century Hualian Supermarket, and rapport with local government functional departments, target customer groups and suppliers.
Benefit Improvement - Arouse the mass consumption boom and achieve simultaneous improvement of economic and social benefits.
Activity time:
October 1, 20XX - October 7, 20XX Event Location:
Century Hualian Supermarket Plaza activities:
Welcome sign-in, leadership speech and guest speech, ribbon-cutting ceremony, lion dance performance, unveiling ceremony, colorful show performance, data statistics and statistics, all brands of the mall, analysis of the brand's grades and characteristics, master the relevant support for the mall's opening activities Strength, build a brand database. The database preferably includes the following important components:
Brand name Brand grade average price Brand positioning Business area and mall relationship strength New brand/Existing brand is willing to participate in activities Promotion means and strength Only by mastering the operation of its own shopping malls and the status of its brands and business households, can it be opened in the business Be proactive in order to maximize the effectiveness of your promotions.
The traffic volume of the section of the shopping mall and the composition of the crowd analyze the traffic volume of the section of the mall. It is also very important for the operation of the mall. If the traffic is large, then the number of people entering the shopping may be more, and the turnover of the supermarket is more. The specific questionnaire is as follows:
Inspection project overview Manager signed and confirmed the section 10 minutes of traffic flow The maximum time period around the mall similar to the mall 10 minutes traffic around the similar mall customers average stop time flow of people flow to this flow characteristics characteristics of the flow of people will be engaged in this behavior by the person responsible To ensure that the manager can not falsify, because the analysis of the flow of people is very important for the opening of the mall, only through the psychological characteristics of the flow of people, coupled with an effective opening ceremony, will be able to achieve the desired effect.
Media analysis.
This piece of media is not only for the opening ceremony. In the course of business operations, we must pay attention to the relevant actions of the media all the time and prepare for the crisis public relations plan. The process of dealing with the media should grasp several important principles: not to neglect the weak media, not to adhere to the strong media, and to have outstanding and connected. Refer to the following table for details:
The media name media is suitable for people who cover the crowd. The quotation is related to whether the store has any relationship. The media reporter has no relationship with the staff of the mall. The strong or weak malls must definitely put a certain amount of advertisements in the opening ceremony. We should take me from a long-term perspective. This problem, it is best to be able to achieve good results with the major media through this opening ceremony, so that the media will not report any information that is unfavorable to the mall in the later period.
Second, the establishment of the organization as shown:
The general manager has:
Customer Coordination Group Security Group Emergency Plan Implementation Team External Liaison Group Activities Executive Group Media Relations Group General Manager: Responsible for the entire opening ceremony, and coordinate the work and cooperation of various departments to ensure the success of the opening ceremony.
Customer Coordination Group: Collect and submit the opinions and suggestions of the customers, unify them and submit them to the general manager office, do a good job of explaining the explanations of each customer, and inform the customers of the matters that need the cooperation of the customers and relevant promotion policies.
Media Relations Group: Responsible for contacting various media organizations to report at the opening of the business, and coordinate the relationship between the media.
Activity Implementation Team: Specific implementation activities for the opening ceremony.
External Contact Group: Communicate and communicate with the outside world so that all parties can connect to the event.
Security team: Mainly responsible for the order and safety of the event site to prevent accidents.
Emergency Preparedness Team: Make predictions about possible possible events and respond to emergencies in advance.
三、媒體投放的選擇選擇媒體自身品牌定位與商場定位相類似的媒體進行投放。由於商場定位為時尚，因此，建議選擇時尚類、都市生活類的媒體進行投放。電視台：選擇本市電視台進行投放，選擇都市頻道，一般為2套節目，起到告知作用。不起宣傳作用，投放間斷進行。
報紙：當地的廣播電視報一定投放，，當地次級影響力的都市報紙媒體，選擇報紙專刊投放，每個城市的報紙都有專刊，因此選擇這些專刊投放的影響力的巨大的。
廣播：都市廣播進行投放。
雜誌投放：一般每個城市都有都市類雜誌，置於酒店等消費場所，這類媒體具有成本低，目標精準等特點，深受廣告主喜愛的特點。
公交投放：製作小橫幅，懸掛於車頭前面，最好選擇市區線路，且經過附近的公車輛進行投放。
在活動開始前，要將一切在開業慶典活動中使用的物品準備好，並且應比預期數量要多一些，以免因人數過多而造成物品不夠。
四、活動現場區域布置場外布置1、賣場前用紅地毯鋪滿,兩側各置中式花籃60個。在廣場放置紅黃藍三色的彩色氣門兩座，一方面可以營造開業的喜慶氛圍另一方面可以營造出較為強烈的時代氣息。賣場主入口旁設大型舞台及威風鑼鼓表演區，舞台上放置大功率音響設備，麥克風及麥克架，鋪紅色禮儀地毯。
2、在廣場旁豎立賣場經營結構示意圖，讓不是很了解賣場的顧客更直觀的熟悉賣場的經營結構。
3、簽名幅：為了使我們和廣大消費者的魚水關係更進一步的加深。設計一條90x588cm的簽名幅。簽名主題為“精英薈萃，大展鴻圖”凡來店消費或參加慶典的朋友都可以簽名。並給簽名的觀眾發放小禮品，使公司和支持公司的所有群體的距離拉得更近，再次掀起開業的另一個高潮。
4、在廣場舞台兩側拉8個懸掛彩色垂幅的升空氣球，並在樓體上懸掛彩色條幅，上面張貼公司的福語。
場內布置
1、在賣場內懸掛開業宣傳pop或弔旗，在店內主要區域懸掛和首要位置展示。主要突出開業的喜慶氛圍。弔旗的懸掛位置主要集中在大廳和各走廊上。
2、在一樓入口擺放一棵精美的“許願樹”，所有顧客在本賣場消費後，每人都可以免費得到一張精美許願卡片，在上面可以寫下自己的美好願望、祝福或對賣場的期望、意見、建議，用一條精美的小絲帶懸掛在許願樹上。對許過願的顧客將增送小禮品。
五、活動開展
20XX年10月1日，用超大紅布將商場正面包圍。
一、開業當天上午：開業典禮，精靈從天而降，暖場環節，揭開面紗，禮儀迎賓活動環節；
二、開業當天下午：舉行大型遊園活動，幸福摩天輪，大家都來猜猜看，現場打折促銷活動。同時，對進場顧客發放小禮品。
六、開業慶典活動安排
07：30—08：00 工作人員到位。
1、檢查確認電源及備用發電機情況，準備好各媒介的接待工作。
2、檢查確認會場布置及停車場，準備配合公安、交警作好保衛、安全和交通指揮工作。
3、檢查確認簽到處、簽到用品。
4、舞台區域電源線再檢查。
08：00—08：30 禮儀人員到位。
1、員工入場按方隊站位。
2、主持人熟悉完善文稿。
3、舞獅隊、威風鑼鼓隊現場站位完畢。
4、禮儀小姐站位：停車場、簽到台、臨時休息區、主席台。
5、攝像師到場，選擇取景地點，全程采寫，直到儀式結束。
08：30—09：00 暖場。
威風鑼鼓隊、舞獅隊在主會場交替暖場表演。
09：00—09：30 迎賓。
1、保全負責安排設定警戒線和維持秩序。
2、負責媒介記者的簽到及標識發放。
3、保全指揮區分貴賓、嘉賓及其它車輛到指定地點停放整齊
4、禮儀小姐迎賓程式：停車場接待領導至簽到台簽到、佩帶胸花，後接引領導至主席台現場參加典禮。
09：30—09：38 迎賓隊伍引導嘉賓就位嘉賓區，舞獅隊、威風鑼鼓隊表演。09：38—09：40 主持人上台宣布開業典禮正式開始。
09：40—09：45 介紹參加開業慶典的領導名單，並請領導上台就位。
09：45—10：00 領導致辭。
10：00—10：05 開業剪彩儀式，剪彩同時，主持人宣布剪彩嘉賓為商場開業剪彩，剪彩同時施放10門禮炮，覆蓋大樓的沙幔緩緩向兩邊拉開，商場正式開業！
10：05—10：10 領導為瑞獅點睛，瑞獅吐幅。
10：10—10：30 瑞獅引導領導嘉賓至廣場內參觀購物，營業開始。
10：30—10：40 現場準備、協調現場大型遊園“挑戰您的激情與速度·參與就有好禮相送”活動。
10：40—12：30 現場大型遊園活動。活動主辦方給每一位參加活動的選手發放一個信封，信封內裝有家居廣場中的品牌商的品牌名稱，參與者在10分鐘內到該品牌的專櫃中拿到該品牌的宣傳單頁，並且了解該品牌正在進行的促銷政策，回到舞台。完成任務者就有該品牌的好禮相送。每次限進5人。
七、經費預算此次活動所需經費預算大約如下：
I. Planning background Large-scale shopping mall market analysis The recently published survey report of the world-renowned McKinsey Business Consulting Company pointed out: "After China's accession to the WTO, the biggest impact in the economic field will be the Chinese retail industry. Due to the lack of modern advanced retail management mode and The overall planning and operation, at present, China's various business malls developed and operated by developers, the loss of up to 60%; with Wal-Mart, Carrefour and other world retail giants rushing to China, the competition of China's retail industry has entered a hot situation. Many large shopping malls have Stranded, in trouble." Take Kunming as an example: the famous “New Oriental Women’s Square” no longer exists. The “Golden Splendor” once sought after by consumers and the media has no one to care about. The “Tianheng Times Famous Shop” is unpredictable, Kunming’s FireWire “ Change the face, the southwestern commercial building reshuffle integration, Shengxing take the Wuhua Building, Hualian into the Hepingsheng City, Meichen Department Store is gearing up... The only remaining Parkson and Jinlong Department Stores are also making good efforts. All this shows that the traditional business model must be in line with international standards, must accept advanced management concepts, and carry out all-round and professional operation. On the other hand, we are stimulating the era to carry out long-term specialization and systemization for the target consumer market in Kunming. The directional market research and research has further proved that: always grasp the dynamics of fashion front, lead the fashion trend of Kunming, fully understand the needs of the target group, and then establish the foothold in the Kunming market, and gain the favor and respect of consumers.
The competition in large shopping malls is fierce, and various celebrations and promotions are often used by many merchants. In the long run, many activities have not been noticed by consumers, which has greatly reduced many business activities, especially in the opening ceremony. In the beginning, it will be particularly attractive to people's attention, so that they can increase their visibility and reputation in the shortest possible time.
Fashion Spring should stand out in this fierce commercial competition. First, we must do a good job at the opening ceremony. To this end, we must take the A: Geographical Advantage of Fashion Spring Shopping Center - the prosperous area of the middle section of Youth Road; B : Product Advantages - Fashion trends, brand-name collections and activities are closely combined to achieve a good publicity effect.
The ultimate goal of the event is to promote the popularity, reputation and loyalty of fashion spring through the opening ceremony of novelty, characteristics, influence and attraction, in order to accumulate a good brand for the “fashion spring-fashion trend”. assets.
Activity constitutes a three-step
1. Warm-up songs before opening: media use, press conference;
2. The enthusiasm of the opening ceremony: the content of the event on the opening day was fully unveiled;
3. After the opening of the live music:
Content: Every three months, a “matching festival” will be held. Each time, the pattern will be refurbished and wonderfully presented. The long-term “Fashion Fashion Frontier” graphic and article series will be published in the strong media in Yunnan.
Hosting: Fashion Spring Shopping Center Undertaking: Inspiring the Times II, Event Contents, Holding a Press Conference Opening Ceremony, Opening Ceremony, Lion Dance, Dragon Dance Performance, Street Dance Performance, On-the-Spot Fashion Show, Matching, Shopping, Awards, On-site, Answers, Lottery, Fashion Show, III, Site Arrangement
1. Cover the fashionable spring arches with red cloth;
2. Use a colorful balloon at the entrance of the mall to form a two-story rainbow door;
3, 6 floating, and equipped with 6 cloth labels, marked with a prominent slogan;
4, take a T-shaped table, and equipped with a canopy, T-shaped table is paved with red carpet, on the side of the computer with a slogan and pattern printed with a photo painting bracket;
5. The band of action is circled around the T-shaped table, and the slogan is also printed on the tape;
6. Place 4 large-sized, unique and fashionable large flower baskets in the entrance of the shopping mall. The advertising slogan is posted on the flower basket;
7. Place a special large flower ball with a diameter of about 1 meter on both sides of the front door of the mall, and support it with a shelf;
8. Place a large Christmas tree on each side of each flower ball and decorate it with brightly colored ribbons. In the sun, the Christmas tree will sparkle. Two fashionable spring people wearing Santa costumes stand in front of the Christmas tree to welcome the guests.
9. Arrange the stylish 3-6 hostesses at the entrance of the mall to welcome the guests.
Fourth, the event will be arranged to hold a press conference
1. Time: Within one week before opening
2. Location: Fashion Spring Meeting Room
3. Contents: The opening ceremony and event arrangement of the Fashion Spring Shopping Center will be released, and the preparations for the competition will be held, and the reporter will be asked. At the same time, the color print advertisement will be published in the 1/2 edition of the Spring City Evening News and the Urban Times Fashion Edition.
4. Purpose: To promote and strengthen the new image and new concept of “Fashion Spring Shopping Center” to lead the fashion trend through the propaganda and reporting of strong mainstream media.
5, the site layout is simple, bright background board, marked with the words of the fashion spring press conference and the fashion spring emblem. The picture is mainly the most fashionable and beautiful costumes in the fashion spring;
Place some flower pots on the conference table;
At each end of the table, a small banner is placed, and the slogan "Fashion Spring" and "Leading the trend" is written.
6. Press conference related leaders and business authority experts Zhang Dewen, deputy director of the Propaganda Department of the Yunnan Provincial Party Committee, director of the Provincial Government Information Office and spokesperson of the provincial news station Yunnan TV 3 people × 400 yuan / person = 1200 yuan Kunming TV station 3 People × 400 yuan / person = 1200 yuan Yunnan Daily 1 person × 400 yuan / person = 400 yuan Yunnan Economic Daily 1 person × 400 yuan / person = 400 yuan Spring City Evening News 1 person × 400 yuan / person = 400 yuan Yunnan Information News 1 People × 400 yuan / person = 400 yuan life new newspaper 1 person × 400 yuan / person = 400 yuan City Times 1 person × 400 yuan / person = 400 yuan National Times 1 person × 400 yuan / person = 400 yuan Kunming Daily 1 person × 400 yuan / person = 400 yuan Dianchi Morning News 1 person × 400 yuan / person = 400 yuan public consumption newspaper 1 person × 400 yuan / person = 400 yuan Yunnan Science and Technology News 1 person × 400 yuan / person = 400 yuan travel report 1 person × 400 yuan / person = 400 yuan Yunnan People's Broadcasting Satellite Station 1 person × 400 yuan / person = 400 yuan Yunnan Economic Radio Station 1 person × 400 yuan / person = 400 yuan Kunming People's Broadcasting Station 1 person × 400 yuan / person = 400 yuan The central government stationed in the news unit 5 8 people × 400 yuan / person = 3200 yuan related gifts 50 yuan per person, 1050 yuan material preparation industry leadership leadership speech draft 50, fashion spring leadership speech 50 copies, business elite Speeches 50 parts, 50 parts of spring fashion related materials, press releases pass is issued Class 3 of 30
90 copies, the host, one copy of the draft, printing, copying, summarizing, binding, etc.
7. Effect of the program Through this press conference, the popularity, reputation, market customer base and brand image of Fashion Spring will be further expanded.
,the opening ceremony
1, time:
2. Content:
The host announced the start of the celebration and introduced the guests one by one;
After the host announced the opening ceremony, 1-2 guests uncovered the red cloth covering the spring of fashion, and instantly realized that the true face of fashion spring immediately produced a sensational effect;
Industry executives, business elites, and store leaders gave speeches.
Lion dance, dragon dance performance
1. Location: on the square in front of the shopping center
2. Content: Inviting the performance team to start performing traditional Chinese programs in the applause after the opening ceremony. On-site guests were invited to give the four lions a finishing touch. At the same time, the four lions in the performance gave their words to present the auspicious atmosphere of the opening ceremony and attract more consumers' attention.
Street dance performance
1. Location: on the square in front of the shopping center
2. Content: Invite the famous street dance performance team in Yunnan Province to perform avant-garde and fashionable street dance.
3. Purpose: To promote the fashion spring to lead the fashion trend and spread the youthful vitality through the energetic fashion street dance performance, and at the same time attract more consumers' attention.
Live fashion show
1. Location: T-stage on the square
2. Content: Inviting 10 national and Southwestern model champions and other famous male and female models to wear fashion spring costumes for fashion performances.
3. Purpose: Use the celebrity effect to quickly enhance the popularity of fashion spring, and show the concept of fashion spring leading the fashion trend and the elegant taste of fashion spring with the image of youth and beauty.
Match festival
1. Location: Fashion Spring Gate Square
2. Content: 30 people from Kunming fashion women were invited to participate in the event. The top 10 contestants were selected. The champion gave a fashion costume worth 8,000 yuan, one forever jazz platinum card; the runner gave a fashion costume worth 5,000 yuan, a jazz platinum silver card; the third runner gave a fashion costume worth 3,000 yuan, jazz platinum A copper card; 5 awards for excellence, a fashion dress worth 1,000 yuan, a VIP card.
3. Purpose: To attract large-scale fashion women from Kunming to participate in this activity, aiming to quickly spread the fashion style and taste of fashion spring to the consumers through the personal experience of the participants.
Shopping prizes
1. Content:
The first person who bought 500 yuan in the fashion spring shopping mall and won the fashion clothing worth 8,000 yuan;
The 50th person who bought 500 yuan in the fashion spring shopping mall and won the fashion costume worth 6,000 yuan;
The 100th person who bought 500 yuan in the fashion spring shopping mall and won the fashion costume worth 4,000 yuan;
The 150th person who bought 500 yuan in the fashion spring shopping mall and won the fashion clothing worth 2,000 yuan;
The 200th person who bought 500 yuan in the fashion spring shopping mall and won the fashion apparel worth 1,000 yuan;
2. Purpose: To attract consumers to purchase through high rewards. At the same time, high rewards can also have a sensational effect.
Answers lottery
1. Content:
Within one week before the opening of the business, 1/2 version of the color print advertisement was published on the fashion editions of the two large-volume and widely spread media, Metropolitan Times and Spring City Evening News, and published in the advertisements. The title of the question, and tell the reader that the answer can be found at the scene of the event on the day of the opening ceremony;
On the opening day, the newspaper with the advertisement will answer the questions on the spot. If it is completely correct, you can participate in the on-site lucky draw;
Award setting: Place a number of billiard balls in a carton with “hours”, “shang”, “spring”, “days”, “fashion”, “spring” and “fashion spring”. If you touch any of the individual characters, you will be awarded a fashion costume worth 500 yuan. You will find a fashion suit with a value of 1,000 yuan for the two characters. You will find a fashion costume worth 5,000 yuan for the four-word winner.
2. Purpose: To attract consumers to participate through the high rewards of interesting answering activities, which has an excellent communication effect on the popularity of fashion spring.
Fashion Show
1. Location: Kunming Hall or Art Theatre or alternative
2. Content:
Fashion show will be held on the theme of “Fashion Spring, Fashion Frontier, Leading Fashion Trends”;
Invite strong media to participate in the propaganda and propaganda. The media should include the central news media and the mainstream media in Yunnan;
Announce the list of winners participating in the competition festival on the day;
Those who have purchased 500 yuan on the same day and the winners at the event will enter the venue free of charge at Fashion Spring's fashion show;
Inviting 20-40 famous male and female models to perform with the winners to perform fashion shows.
3. Purpose: Infiltrating fashion into fashion through fashion conferences is the forefront of Kunming's “Fashion Frontiers and Leading Fashion Trends”.
Fifth, the media strategy for the same period in order to spread the fashion characteristics of fashion spring and the grand opening of the opening ceremony, in order to attract more people to participate in the opening ceremony, and in the week before the opening of the business, choose a larger circulation and a wider spread. The media with greater influence - the fashion color layout of "Chuncheng Evening News" and "Urban Times" carried out the promotion of products and opening activities, in order to cause the general public and consumers to pay special attention to fashion spring in advance.
1. Before opening:
Number of times: six issues, "Spring City Evening News", "Urban Times" three 1/2 edition color print ads;
Content: Inform the consumers of the opening hours of fashion spring, the main content of the day's activities, knowledge answers, competition rules and other rules.
2. After opening:
Number of times: four issues, "Spring City Evening News", "Urban Times" two 1/2 edition color print ads;
Content: Announce the list of winners of the competition, the prize for shopping, and the winners of the lottery, and announce the business status of the first 1-3 days of fashion spring, in order to reproduce the grand opening of the fashion spring, so that the fashion spring is widely recognized by the market and consumers. .
VI. Activity budget 7. Planning reasons
1. The ultimate goal is to inspire the people of the times: fashion spring must occupy the leading position of Kunming fashion for a long time, and must combine its own advantages with the professional planning of the era to create the "core competitiveness of fashion spring". Wisdom can eliminate the embarrassing situation of "anticlimactic" and "a flash in the pan". Only by understanding, inspecting and analyzing market information at any time, combining its own characteristics and advantages, improving its own inadequacies and disadvantages, promoting new products, promoting new and superior products, and promoting superior products, fashion spring can be fully equipped; fashion spring can stand in Kunming consumer market. Invincible, and trying to dominate the gimmick.
2. The ultimate care and enthusiasm era conducts professional orientation research and research on the Chinese clothing market and the Kunming clothing market every month, and provides the latest and fastest consumption trends in the fashion spring to the fashion spring to organize and expand sales for the fashion spring. Provide decision-making basis;
Inspire the times to conduct a commodity structure, marketing, promotion strategy, event planning, etc., with the competitors of the same city every six months, and to warn the fashion style of the fashion spring, and propose a solution strategy;
Inspire the times to provide help and strategies for the internal policies, external policies, corporate mechanisms, teamwork, talent training, and cultural environment of Fashion Spring Mall;
Inspire the times to predict the target market and sales volume and sales of Fashion Spring;
Inspire the times to provide the investigation report on the consumption potential of the Kunming clothing market from time to time, so that Fashion Spring can formulate marketing strategies in a targeted manner;
Inspire the times and industry experts to conduct special research on the international fashion market. In the name of fashion spring, the two sides have long published the "fashion clothing, popular frontier" feature articles in the media to guide the most white-collar workers in Chuncheng to make correct consumption;
A fashion spring competition festival is held every 3 months;
According to the changes in market conditions, assist the fashion spring to adjust the marketing integration strategy in a timely manner, and formulate detailed promotion plans and coping strategies for Fashion Spring.
Part 2: Planning of the opening ceremony of the mall
First, the event planning background:
In recent years, with the rapid and rapid development of the domestic department store circulation industry, the competition for the “majors” of major department store chain circulation has been one after another, showing the situation of “three flowers and three disputes”.
As a large-scale retail chain enterprise jointly operated by China and Hong Kong, Shenzhen Tianhong Group Co., Ltd., a famous brand company in China's department store circulation industry, has been the first consumer group in Shenzhen and the high-end market since 1984, integrating shopping, food, entertainment and leisure. The successful launch of the one-size large MALL-style department store has made Tianhong a major shift from traditional department stores to modern department stores. In just 20 years, it has grown from the initial capital of 88 million to today's 2.82 billion yuan. RMB, and 17 chain stores in more than 10 large and medium cities across the country.
The success of Tianhong and the bold positioning and launch of the market have made the Tianhong brand gradually recognized by the citizens of many large and medium-sized cities, and once became the leading enterprise in Shenzhen retail industry, standing in the forest of the top 100 retail enterprises in China, further highlighting the rainbow The strength is to continue to make the Tianhong brand deeply rooted in the hearts of the people, and further carry forward the brand. In addition to choosing to continue to expand its strength in the cities with strong consumption power in the Pearl River Delta, Tianhong Group will extend its tentacles to Nanchang and Xiamen. As a strong consumer power in the Pearl River Delta, Dongguan, Huizhou and other places have become the first choice for Tianhong to further expand its target. Huizhou Tianhong Department Store, which will open in Huizhou in September this year, will continue to take the high-end route and will serve the citizens of Huizhou with superiority.
Second, the opening and closing time of the celebration:
Time: September 28, 20XX Venue: Tianhong Huizhou, XX Road, Huizhou City 3. Celebration Ceremony:
Guest and media sign in:
Opening ribbon cutting ceremony:
Special officials from relevant local government departments, general manager of Tianhong Group and invited guests attended the opening ribbon-cutting ceremony.
1. Invite local government officials to take the stage to deliver a speech.
2. Invite the general manager of Tianhong Group to take the congratulatory message to Huizhou Tianhong Store.
3. Invite other guests to come to the stage to deliver a speech.
4, lion show
5. Invite the general manager of the relevant Tianhong Group to be the finishing touch of the lion.
6, the new store door opened to meet customers second, "deep love Tianhong · colorful autumn love" fashion release interpretation: this link will mainly break the traditional ribbon-cutting store in the past when the opening ceremony of the ribbon cutting mode, the new model is, inherited the previous In addition to the necessary links, we suggest that after the completion of the ribbon-cutting session, we will hold a unique “Deep Love Rainbow Rainbow Fun Autumn Love” fashion conference, which invites young and beautiful models to wear a variety of noble costumes for on-site display. And further promote the famous brand clothing that is stationed in the mall. In the fashion release of this “Fun Autumn Love” fashion, it is recommended that the malls will introduce the large department store suppliers of the mall to watch this fashion release event. Caused a sensation and brand effect to attract more people to watch.
In order to achieve the intended purpose of this event, we suggest that at the event site, the brands of major businesses will be played around the stage. On the background version of the stage, the sponsored business names of the major fashion brands hosting this fashion release event are listed.
Third, the preparations and progress of the opening ceremony of the celebration:
1. Determine the ceremonies to host the event before August 20.
2. Before August 20th, determine the number and list of guests attending the opening ceremony of this celebration.
3. Complete the printing of various promotional materials, gift bags and gifts, and various outdoor inkjet and banner advertisements for the entire opening ceremony before August 25, 20XX.
Part 3: Planning of the opening ceremony of the mall
I. Introduction]
In view of the business philosophy of “leading fashion consumption and advocating exquisite life”, how to attract high-end consumers in a targeted manner, how to match the activities and activities with the high-end positioning of the mall and the consumption patterns of high-end consumers, It became the key to this event.
In the planning process, we will focus on the combination of opening celebrations, promotional activities and the establishment of high-end image of the mall; the theme of the event is as artistic as possible to “trick the tiger's skin”, dilute the commercial purpose of the promotion, and make the activity closer to the target. Consumers are more able to impress target consumers. The opening ceremony of the first "Zijing" Cup Golf Tournament was the highlight of this event and the continuous news hotspot, striving for innovation, making the event shock and exclusivity. From the previous advertising campaigns and the theme styles in the activities, we have considered all aspects of the specific consumer groups. In the course of the activity, in order to avoid the detention of other idlers, the celebration scene should not be grand, and the time should not be too long.
Second, [activity theme]
Opening ceremony
2. The opening ceremony of the first "Bauhinia" Cup Golf Friendship Match 3, [Activity Style]
Grand elegance, four, [purpose purpose]
Display the high-end brand image of Bauhinia Department Store for all sectors of the society, and increase the popularity and influence of Bauhinia Department Store;
Create a brand-new image of Hainan's first high-end boutique shopping mall; shape the boutique atmosphere of Bauhinia.
Through this opening ceremony and the opening ceremony of the "Bauhinia" Cup Golf Tournament, we will develop a variety of horizontal and vertical promotion channels, set off the promotion climax of the National Day Golden Week and the continuous news hotspots and promotion climax, laying a good promotion foundation and a good social foundation. .
V. [Advertising]
1. Early publicity
10 days before the opening of the business, the Hainan Daily, Haikou Evening News and the LCD TV media network of various high-end office buildings launched propaganda campaigns; effectively targeting high-end target consumers.
Elevator advertisements are displayed in various high-end communities and high-end office buildings in the surrounding area, effectively targeting the surrounding high-end consumers and effectively conveying the opening of the Bauhinia Department Store and related information.
Each golf course is designated as a designated unit for the golf course members and golf celebrities, elites to send a beautifully designed invitation, invite them to participate in the Bauhinia Department Store Opening Ceremony and the first "Zijing" Cup Golf Friendship.
2. Within 5 days after the opening of the post-production, the media in Hainan Daily, Haikou Evening News and LCD TV media of various high-end office buildings further launched a publicity campaign to attract the attention of target consumers and stimulate the desire of target consumers.
Further tracking and reporting on the "Zijing" Cup Golf Friendly Tournament, set off a continuous news hotspot.
6. [Guest Invitation]
The invitation of the guests is an extremely important part of the ritual activities. In order to make the ceremonial activities give full play to the positive effects of their sensation and public opinion, we must carefully select the objects, design exquisite invitations, and invite the well-known people to attend and create the invitations. The news effect, an invitation letter is issued in advance.
Guest invitation range:
A. Government leadership; leader of the superior level and person in charge of the competent department;
B. The person in charge of the organizer and the person in charge of the co-organizer;
C, the authority of the industry, the authority or elite of the golf industry;
D, celebrities, journalists;
E, sponsored business; large enterprise CEO VII, [activity highlights]
1. The opening ceremony of the first "Bauhinia" Cup Golf Competition was held on the platform of the opening ceremony. Members of Hainan's golf courses are the main participants, and each member is given an invitation letter, which is related to the relevant matters. Each merchant in the mall is a sponsor, and can also invite golf equipment manufacturers of well-known brands in Haikou as sponsors or co-organizers; invite Hainan golf clubs as co-organizers, and all contestants can get beautiful gifts on the opening day of the mall. Winners receive cash awards and premium gifts from world brands in the mall. All contestants can get corresponding discounts when shopping in the mall, and they can also receive certain benefits in the co-organizers. Under the benign joint operation, the organizers, co-organizers and sponsors will achieve a win-win situation in cooperation.
2. Thousands of DM magazines are free of charge:
In order to expand the opening effect and brand influence of the mall, the DM magazine is released to consumers. The DM magazine is printed on large 16K, 68P, four-color coated paper with a circulation of 1,500 copies. The main distribution channels are gifts for all attendees at the opening ceremony and a free gift during the opening promotion period.
The main content of this magazine is divided into three sections:
“Leading fashion consumption and advocating exquisite life” – introducing the business philosophy, shopping environment and other relevant information of Bauhinia Department Store;
“Brand Story” – introducing various brands in Bauhinia Stores;
"Golf enjoyment" - introduce the relevant knowledge of golf and related information of co-organizers;
3. In terms of atmosphere rendering, the elegant model catwalks and piano performances replace the military bands, gongs and drums, and lion dance teams used in the ceremony. Every visitor is refreshed and unforgettable, and can effectively improve the news highlights and publicity of the opening ceremony. Injecting an elegant culture into the celebrations, and it is in line with the high-end positioning of Bauhinia Department Store and the ideal lifestyle of the target consumer group.
4. "Famous Stars" to help out: invite the authority or elite of the golf industry to make the insiders admire; invite a brand spokesperson to perform one or two shows, set off the third climax of the venue, the whole event is climax The end of the game is endless.
Eight, [active program]
The ceremony began on September 25, 20XX at 9:00 am.
8:30 Play the welcome song, Miss etiquette welcome, guests sign in, wear boutonniere, badges, gifts, and guide guests to the venue, VIPs introduced VIP seats.
8:35 The elegant fashion show of the model began to showcase the charm of the internationally renowned clothing brand. The high-end positioning of the Bauhinia Department Store was deepened in the guest impression, and the atmosphere of the scene was also adjusted to attract the attention of the guests.
9:00: At the end of the fashion show, colorful ribbons of colored paper were sprinkled from the air. The host took the stage to announce the opening ceremony and introduced the guests. They read the congratulatory unit congratulations and congratulations.
9:05 Bauhinia's high-rise collar leads to a welcome speech
9:10 Government Leadership Speech
9:15 Leading speech by co-organizer
9:20
9:25 The sports department led the speech and announced the opening of the first "Zijing" Cup Golf Friendly Tournament, the salute, the peace pigeon and the hydrogen balloon.
9:30 piano playing
9:35 Announced the list of people who cut the ribbon, and the hostesses guided the officiating guests to the rostrum.
9:40 Announced the opening of the ribbon-cutting ceremony. The officiating guests cut the ribbon for the opening ceremony. The guests and the owners toasted, salute, flying small balloons, colorful gifts, and the ceremony was pushed to the second climax. The host announced the official opening of the business. Consumers can enter the market.
9:45 Activities enter performances and related interactive activities
10:00 End of the whole event IX, [Placement layout]
The combination of the site layout and the theme of the opening ceremony will strive to be “careful, meticulous, conscientious and comprehensive” and carry the elegant culture to the end. The design of the awning, T-shaped table and background plate can fully highlight the elegance and grand style of the venue.
Place the required materials on site
[Bunting]
1, the number: 80 faces
2. Specifications: 0.75mXl. 5m
3. Material: silk surface
4. Content: "Leading fashion consumption and advocating exquisite life."
5. Arrangement: Insert around the square.
The beautifully printed flags are fluttering in the wind, and each guest is greeted with joy, fully reflecting the enthusiasm and joy of the organizers. The number of flags can reflect the grandeur of the entire celebration scene. At the same time, it is an effective publicity product.
[banner]
1. Quantity: several;
3. Specifications: 4.5X10M
4. Content: Grand Opening of Bauhinia Department Store
5, layout: under the high air ball
[Heavy]
l, quantity: 20;
2. Specifications: 0.8X20M
3. Content: Congratulations from various merchants and cooperation units
4, layout: square and supermarket building [flying peace pigeon]
1. Quantity: 188
2. Arrangement: announce the release of the first "Zijing" Cup Golf Friendship
[flying small balloon]
1, the number: 2000
2. Material: imported PVC
3. Arrangement: The main venue will be released when the ribbon is cut, which makes the whole venue appear grand and peaceful, and can increase the atmosphere of the opening ceremony.
[High air ball]
l, quantity: 6
2. Specifications: The diameter of the balloon is 3 meters.
3. Content: Congratulations and celebrations
4. Arrangement: Over the scene and the main venue.
[inflatable dragon arch]
1. Quantity: 2 seats
2, specifications: span 15 meters / seat
3. Material: PVC
5. Arrangement: entrance to the main venue and entrance to the lane [silk]
1. Quantity: 100 meters
2. Arrangement: the doorposts on both sides of the market entrance
[reception table]
1. Quantity: 1 to the station,
2. Arrangement: The table on the right side of the main venue is covered with red velvet cloth and written with “check-in place” for VIP sign-in.
[Flower basket]
1, the number: 30
2, specifications: five-tier Chinese
3. Arrangement: The blue and white flowers with sincere congratulations on the left and right sides of the podium are dazzling and make the celebration more exciting.
[background]
1, quantity: one piece
2. Specifications: 10m X 5m
3. Material: steel frame, inkjet
4. Content: The subject word, whose style is consistent with the theme style of the event, can reflect the theme of elegance and fashion.
[T-shaped table]
1. Quantity: l seat:
2. Material: steel pipe, wood board, red carpet
[Red carpet]
1, the number: 200 square meters
2. Arrangement: The main venue is open space, from the entrance to the podium to highlight the main venue, adding a festive atmosphere.
[other]
1. Cut a piece of colored cloth and tie the flowers according to the number of people who cut the color.
2, sign in this book, 1 set of pen
3, 150 chairs
4, boutonniere 150
5, 150 badges
6, green plants 300 pots
7, potted plants 200 pots
8, the color of the atmosphere creates
[Miss etiquette]
1. Number of people: 10
2. Location: On both sides of the podium, the hostesses at the signing ceremony are beautiful and beautiful, wearing a sash, smiling at the guests and helping to cut the ribbon. It is a beautiful scenery on the celebration field.
[piano performance]
1. Number of people: 1 person,
2. Specifications: famous pianist
3. Location: On the podium, during the welcoming and ceremonial performances, various welcoming songs and warm celebrations were performed to make the ceremony grand and full of style.
[professional model team]
1. Number of people: 18 people
2. Location: Perform a lively atmosphere on the runway before the celebration begins and match the theme of the event.
[sound]
1, quantity: l set
2, Description: Professional
3. Location: Main venue
4, the media cooperate with ten, [subsidiary files]
Subsidiary File 1: Main Hall Effect Map Attachment File 2: Podium and Background Board Design Subsidiary File 3: Invitation Design Subsidiary File 4: DM Book Design Subsidiary File 5: Banner, Congratulation, Bunting Design Attachment File 6: X Display Frame Design Subsidiary File 7: Celebration Material Details and Expense Budget Attachment File 8: Analysis of Consumption Patterns of Target Consumer Groups and Corresponding Pre- and Post-Advertising Measures XI, [Postscript]
1. The contents of the activities in this draft are tentative, and the outlines of the plan and other unfinished matters or due to time issues, or need to be more in-depth communication and discussion with the organizer can be decided, so it is not reflected in this case. ,beg to be excused.
2. The details of the first "Zijing" Cup Golf Friendship Tournament will be handled separately and will not be elaborated in this case.
3. Under normal circumstances, the opening date should be selected on the statutory rest day for the guests and consumers to attend, and the organizer's scheduled time on September 25 is just Monday, it is recommended to make another decision.
4. Our company attaches great importance to the planning and hosting of this event, and hopes to make this celebration a complete success with the organizers in in-depth communication and cooperation - to achieve good promotional benefits and broad and lasting social benefits and news benefits. .
Part 4: Planning of the opening ceremony of the mall
The purpose of the event: fashion, vitality, passion and flying theme: the new concept of fashion life, Century Hualian Shopping Mall brings you more experience shopping new choices Objectives: Through the opening ceremony, the brand image and service tenet of Century Hualian Supermarket Deeply spread, shaping social awareness and reputation, attracting attention from all walks of life.
Showcasing its own strength through grand celebrations paves the way for later management.
Conduct corporate social public relations, establish the social image of Century Hualian Supermarket, and rapport with local government functional departments, target customer groups and suppliers.
Benefit Improvement - Arouse the mass consumption boom and achieve simultaneous improvement of economic and social benefits.
Activity time:
October 1, 20XX - October 7, 20XX Event Location:
Century Hualian Supermarket Plaza activities:
Welcome sign-in, leadership speech and guest speech, ribbon-cutting ceremony, lion dance performance, unveiling ceremony, colorful show performance, data statistics and statistics, all brands of the mall, analysis of the brand's grades and characteristics, master the relevant support for the mall's opening activities Strength, build a brand database. The database preferably includes the following important components:
Brand name Brand grade average price Brand positioning Business area and mall relationship strength New brand/Existing brand is willing to participate in activities Promotion means and strength Only by mastering the operation of its own shopping malls and the status of its brands and business households, can it be opened in the business Be proactive in order to maximize the effectiveness of your promotions.
The traffic volume of the section of the shopping mall and the composition of the crowd analyze the traffic volume of the section of the mall. It is also very important for the operation of the mall. If the traffic is large, then the number of people entering the shopping may be more, and the turnover of the supermarket is more. The specific questionnaire is as follows:
Inspection project overview Manager signed and confirmed the section 10 minutes of traffic flow The maximum time period around the mall similar to the mall 10 minutes traffic around the similar mall customers average stop time flow of people flow to this flow characteristics characteristics of the flow of people will be engaged in this behavior by the person responsible To ensure that the manager can not falsify, because the analysis of the flow of people is very important for the opening of the mall, only through the psychological characteristics of the flow of people, coupled with an effective opening ceremony, will be able to achieve the desired effect.
Media analysis.
This piece of media is not only for the opening ceremony. In the course of business operations, we must pay attention to the relevant actions of the media all the time and prepare for the crisis public relations plan. The process of dealing with the media should grasp several important principles: not to neglect the weak media, not to adhere to the strong media, and to have outstanding and connected. Refer to the following table for details:
The media name media is suitable for people who cover the crowd. The quotation is related to whether the store has any relationship. The media reporter has no relationship with the staff of the mall. The strong or weak malls must definitely put a certain amount of advertisements in the opening ceremony. We should take me from a long-term perspective. This problem, it is best to be able to achieve good results with the major media through this opening ceremony, so that the media will not report any information that is unfavorable to the mall in the later period.
Second, the establishment of the organization as shown:
The general manager has:
Customer Coordination Group Security Group Emergency Plan Implementation Team External Liaison Group Activities Executive Group Media Relations Group General Manager: Responsible for the entire opening ceremony, and coordinate the work and cooperation of various departments to ensure the success of the opening ceremony.
Customer Coordination Group: Collect and submit the opinions and suggestions of the customers, unify them and submit them to the general manager office, do a good job of explaining the explanations of each customer, and inform the customers of the matters that need the cooperation of the customers and relevant promotion policies.
Media Relations Group: Responsible for contacting various media organizations to report at the opening of the business, and coordinate the relationship between the media.
Activity Implementation Team: Specific implementation activities for the opening ceremony.
External Contact Group: Communicate and communicate with the outside world so that all parties can connect to the event.
Security team: Mainly responsible for the order and safety of the event site to prevent accidents.
Emergency Preparedness Team: Make predictions about possible possible events and respond to emergencies in advance.
三、媒體投放的選擇選擇媒體自身品牌定位與商場定位相類似的媒體進行投放。由於商場定位為時尚，因此，建議選擇時尚類、都市生活類的媒體進行投放。電視台：選擇本市電視台進行投放，選擇都市頻道，一般為2套節目，起到告知作用。不起宣傳作用，投放間斷進行。
報紙：當地的廣播電視報一定投放，，當地次級影響力的都市報紙媒體，選擇報紙專刊投放，每個城市的報紙都有專刊，因此選擇這些專刊投放的影響力的巨大的。
廣播：都市廣播進行投放。
雜誌投放：一般每個城市都有都市類雜誌，置於酒店等消費場所，這類媒體具有成本低，目標精準等特點，深受廣告主喜愛的特點。
公交投放：製作小橫幅，懸掛於車頭前面，最好選擇市區線路，且經過附近的公車輛進行投放。
在活動開始前，要將一切在開業慶典活動中使用的物品準備好，並且應比預期數量要多一些，以免因人數過多而造成物品不夠。
四、活動現場區域布置場外布置1、賣場前用紅地毯鋪滿,兩側各置中式花籃60個。在廣場放置紅黃藍三色的彩色氣門兩座，一方面可以營造開業的喜慶氛圍另一方面可以營造出較為強烈的時代氣息。賣場主入口旁設大型舞台及威風鑼鼓表演區，舞台上放置大功率音響設備，麥克風及麥克架，鋪紅色禮儀地毯。
2、在廣場旁豎立賣場經營結構示意圖，讓不是很了解賣場的顧客更直觀的熟悉賣場的經營結構。
3、簽名幅：為了使我們和廣大消費者的魚水關係更進一步的加深。設計一條90x588cm的簽名幅。簽名主題為“精英薈萃，大展鴻圖”凡來店消費或參加慶典的朋友都可以簽名。並給簽名的觀眾發放小禮品，使公司和支持公司的所有群體的距離拉得更近，再次掀起開業的另一個高潮。
4、在廣場舞台兩側拉8個懸掛彩色垂幅的升空氣球，並在樓體上懸掛彩色條幅，上面張貼公司的福語。
場內布置
1、在賣場內懸掛開業宣傳pop或弔旗，在店內主要區域懸掛和首要位置展示。主要突出開業的喜慶氛圍。弔旗的懸掛位置主要集中在大廳和各走廊上。
2、在一樓入口擺放一棵精美的“許願樹”，所有顧客在本賣場消費後，每人都可以免費得到一張精美許願卡片，在上面可以寫下自己的美好願望、祝福或對賣場的期望、意見、建議，用一條精美的小絲帶懸掛在許願樹上。對許過願的顧客將增送小禮品。
五、活動開展
20XX年10月1日，用超大紅布將商場正面包圍。
一、開業當天上午：開業典禮，精靈從天而降，暖場環節，揭開面紗，禮儀迎賓活動環節；
二、開業當天下午：舉行大型遊園活動，幸福摩天輪，大家都來猜猜看，現場打折促銷活動。同時，對進場顧客發放小禮品。
六、開業慶典活動安排
07：30—08：00 工作人員到位。
1、檢查確認電源及備用發電機情況，準備好各媒介的接待工作。
2、檢查確認會場布置及停車場，準備配合公安、交警作好保衛、安全和交通指揮工作。
3、檢查確認簽到處、簽到用品。
4、舞台區域電源線再檢查。
08：00—08：30 禮儀人員到位。
1、員工入場按方隊站位。
2、主持人熟悉完善文稿。
3、舞獅隊、威風鑼鼓隊現場站位完畢。
4、禮儀小姐站位：停車場、簽到台、臨時休息區、主席台。
5、攝像師到場，選擇取景地點，全程采寫，直到儀式結束。
08：30—09：00 暖場。
威風鑼鼓隊、舞獅隊在主會場交替暖場表演。
09：00—09：30 迎賓。
1、保全負責安排設定警戒線和維持秩序。
2、負責媒介記者的簽到及標識發放。
3、保全指揮區分貴賓、嘉賓及其它車輛到指定地點停放整齊
4、禮儀小姐迎賓程式：停車場接待領導至簽到台簽到、佩帶胸花，後接引領導至主席台現場參加典禮。
09：30—09：38 迎賓隊伍引導嘉賓就位嘉賓區，舞獅隊、威風鑼鼓隊表演。09：38—09：40 主持人上台宣布開業典禮正式開始。
09：40—09：45 介紹參加開業慶典的領導名單，並請領導上台就位。
09：45—10：00 領導致辭。
10：00—10：05 開業剪彩儀式，剪彩同時，主持人宣布剪彩嘉賓為商場開業剪彩，剪彩同時施放10門禮炮，覆蓋大樓的沙幔緩緩向兩邊拉開，商場正式開業！
10：05—10：10 領導為瑞獅點睛，瑞獅吐幅。
10：10—10：30 瑞獅引導領導嘉賓至廣場內參觀購物，營業開始。
10：30—10：40 現場準備、協調現場大型遊園“挑戰您的激情與速度·參與就有好禮相送”活動。
10：40—12：30 現場大型遊園活動。活動主辦方給每一位參加活動的選手發放一個信封，信封內裝有家居廣場中的品牌商的品牌名稱，參與者在10分鐘內到該品牌的專櫃中拿到該品牌的宣傳單頁，並且了解該品牌正在進行的促銷政策，回到舞台。完成任務者就有該品牌的好禮相送。每次限進5人。
七、經費預算此次活動所需經費預算大約如下：
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